1、2023SOCIALTRENDSPRESENTED BY PLANOLY Attention all social media managers,business owners,and creators!Weve identified 5 new trends to lookout for in our 2023 Social Media Trend Report.Discover how you can create the most relevant content with the help of these social media marketing trends.Your cont

2、ent strategy will thank you!PLANOLYPSTRATEGIC CROSS-POSTINGSTRICT SOCIAL STANDARDS SMALL BUSINESS INFLUENCER MARKETINGCULTURALLY-CONSCIOUS MARKETINGTIKTOK IS HERE TO STAY WhatsTrending?PLANOLY12345PLANOLYStrategic Cross-Posting84%OF THE US POPULATION USE AT LEAST ONE SOCIAL MEDIA NETWORK.1In 2022,we

3、 saw many popular social media networks create copycat features to compete with both established and new emerging social platforms.Some of these features include,Reels,TikTok Now,and Twitters Fleets.Gizmodo calls this the TikTokification of Facebook.However,what these social media platforms fail to

4、realize is that even though these users overlap on several of these platforms,they go to different platforms for different experiences.For example,the millennial user might get on Instagram to keep up with their favorite lifestyle influencers and then use TikTok to learn more about DIY home tips whi

5、le simultaneously using Twitter to get their news.The race to add competitor capabilities isnt positive,but rather#1 STRATEGIC CROSS-POSTING|2023 SOCIAL TRENDSfrustrating for users and marketers who are trying to grow their brands and create unique experiences for their users.Not only do they have t

6、o adopt these new features,but if they dont then it can negatively affect their performance on each platform.This is why we are going to start seeing these platforms take a step back and listen to their users wants and needs.Instead of recycling the same TikTok video for Instagram Reels and YouTube

7、Shorts,we are going to see brands and creators be more strategic with how they repost and share content.Content is going to be more unique and customizable to fit each channel.Whats working on one,might not necessarily work for the other.PLANOLYSTAY IN THE KNOW#1 STRATEGIC CROSS-POSTING|2023 SOCIAL

8、TRENDS1Plan and organize for TikTok,Instagram,Pinterest,YouTube Shorts,Twitter,and Facebook with PLANOLY.Follow the same brands on different platforms and see how their content differs between each platform.The Washington Post does a good job with having two unique strategies for Instagram&TikTok.Cu

9、stomize your content with platform-specific hashtags and captions before reposting it to another channel.You want it to serve each platforms audience the right way.Perform channel audits.Understand what content performs the best and how it differs between each platform.Ignore the newest platform fea

10、tures,and lean into the type of content that converts users into customers or receives the highest engagement.Ready to get started?Plan and Organize your content for 6 different channels with PLANOLYs social content planner.YOUROPPORTUNITYWHAT IT MEANSTO GROW ON SOCIAL MEDIA,YOU NEED TO CREATE UNIQU

11、E CONTENT STRATEGIES.PLANOLYStrict Social StandardsRECESSION BRINGS NEWBOOM IN FRAUD.This trend piggybacks off of last years trend,Brands Become More Human.Transparency is not just a trend but the standard for how brands are expected to act online.Its more crucial than ever before.Not only is transp

12、arency important,but so is authentication.Stricter social standards come at a time where users can pay for verification badges and discredit real accounts.For example,earlier this year,users could buy verification badges and change their account names to mimic big brands.This led to a lot of confusi

13、on and even affected the stocks of these companies.Users want to trust both platforms and brands to serve them the most valuable and real information and if they dont,they will look for other platforms to get that.Youll continue to see c-suite level employees leverage their social channels as an ext

14、ension of their brands.Stricter one-time authentication steps to avoid account hacks on social media.Less filters,ad-like content without#ads or#sponsored,a decrease in spam-like comments,and stronger community management efforts in comments sections and DMs.When brands work towards creating authent

15、ic and transparent experiences for their audiences they will start seeing many benefits like increased brand reputation,traffic,and sales.#2 STRICT SOCIAL STANDARDS|2023 SOCIAL TRENDSPLANOLYSTAY IN THE KNOW Instagrams new Notes feature allows accounts to add a status on their direct messages.Brands

16、can use this to communicate with followers.Follow cyndiramirez to see how a founder and CEO operates their personal accounts to complement their companys business account.Stay engaged with your audience by making your social media DMs a direct line of communication with your followers.Filter your co

17、mments on Instagram and TikTok to avoid getting spam-like messages in your comments section.Check out our blog on social media comments management.Leverage your c-suite levels personal social media accounts to grow credibility and build your brands social currency.YOUROPPORTUNITY#2 STRICT SOCIAL STA

18、NDARDS|2023 SOCIAL TRENDSWHAT IT MEANSSOCIAL PLATFORMS AND BRANDS NEED TO ELIMINATE THE SPREAD OF MISINFORMATION ON SOCIAL MEDIA.PLANOLYINFLUENCER MARKETING IS EXPECTED TO REACH$22.2 BILLION BY 2025.Small Business InfluencerMarketing Small businesses and creators are going to have a huge moment on s

19、ocial media compared to big brands.While big brands are tightening their budgets,we are going to see small businesses take over the social media influencer marketing space.Not only with their content,but with their brand-creator collaborations.Larger brands primarily work with creators compared to s

20、maller brands.However,in 2023,small businesses and creators are really going to lean on each other and form a mutually beneficial relationship.Creators will work with smaller businesses to keep up their livelihood while smaller businesses will finally solve their toughest marketing challenges.Small

21、businesses previously thought working with creators was out of reach,but in 2023 creators are going to start treating influencer marketing as a media buy.Working with creators will expand a small businesss reach and guarantee to get in front of audiences who trust the person theyre receiving the con

22、tent from.For example,we are going to see a lot more creators creating influencer marketing campaigns for brands.These creator campaigns will also be specific to each platform.This both feeds into the“strict social standards”and“strategic cross-posting”trends.#3 SMALL BUSINESS INFLUENCER MARKETING|2

23、023 SOCIAL TRENDSPLANOLYSTAY IN THE KNOWTikToks CreatorMarketplace is a great place for businesses and brands on TikTok to connect and partner with TikTok creators for content.Instagrams creators account continues to be one of our favorite accounts for users to keep up with Instagrams changes to the

24、 creator community.2023 is a good time to reach out to creators who align with your brand.Dont worry about follower size,creators with smaller followings have higher conversions.Use UTM tracking to measure the success of your creator campaigns.When building out your advertising and paid social conte

25、nt budget,leave room for potential brand and creator partnerships.YOUROPPORTUNITY#3 SMALL BUSINESS INFLUENCER MARKETING|2023 SOCIAL TRENDSWHAT IT MEANSTAKE ADVANTAGE OF LARGER BUSINESSES TIGHTENING THEIR BUDGETS AND LEVERAGE CREATORS TO GROW YOUR BUSINESS AND EXPAND YOUR REACH.PLANOLY4Younger genera

26、tions are bringing the worlds most important issues to the forefront of social media,especially the climate crisis.Popular companies who use“eco-friendly”and“sustainably-made”in their brand messaging are going to have to do a lot more in order to gain the trust of gen-z.They want brands to prioritiz

27、e people and the planet over profit.So even if youre a smaller business,find ways to make a positive impact.Stay clear of greenwashing as consumers are interested in transparency and what actions companies are going to take in order to help improve the environment.In addition to sustainability,being

28、 socially responsible is a must have for younger consumers.If a brands beliefs dont align with theirs,they will find one that does.As the youth keep growing,they are becoming more aware and politically engaged.They want the brands they support to be more in tune with these national&worldly issues fr

29、om Roe v Wade to Black Lives Matter and use their platforms for the good of spreading awareness of what is going on.#4 CULTURALLY-CONSCIOUS MARKETING|2023 SOCIAL TRENDSCulturally-Conscious Marketing AS ONLINE SALES SOARED DURING THE PANDEMIC,SO DID CARBON EMISSIONS FROM DELIVERY VEHICLES.PLANOLYSTAY

30、 IN THE KNOW4Follow sustainthemag,an online sustainable media publication,to learn more about ways you can educate others from your brand through fun campaigns and engaging content.Check out how non-profit Intersectional Environmentalist collaborated with a beauty brand Versed to open a conversation

31、 around sustainable beauty and greenwashing.Work with sustainable organizations and creators to find ways you can take part in improving the climate crisis.Aside from your brand messaging,incorporate this environmentally-conscious mindset into your culture and business.Put your words to practice by

32、being thoughtful and considerate of your packaging.Dont send creators you work with a massive amount of product.YOUROPPORTUNITY#4 CULTURALLY-CONSCIOUS MARKETING|2023 SOCIAL TRENDSWHAT IT MEANSMAKE THE ENVIRONMENT A PRIORITY IN YOUR OVERALL BRAND ETHOS AND MISSION.PLANOLYTikTok is Here to Stay40%OF G

33、EN Z USERS USE TIKTOK AS A SEARCH ENGINE.5Video content boomed in 2022 and with the rise in video content,there was a lot of uncertainty.However,in 2023 marketers are still looking into digital and social media video and retail media to grow their brands,but this time with more of a focus on TikTok.

34、Digiday reports,advertising dollars will shift towards TikTok in 2023.This differs from previous years where brands and businesses were using TikTok for experimentation.For example,Vicki Segar,founder of Influencer Agency Village Marketing,noted that she is taking money from her Instagram budget and

35、 using it on TikTok.Part of the reason why TikTok is becoming more and more successful for businesses compared to other top social media platforms,is how users use TikTok.TikTok is not only used for entertainment,but as a search engine.NBC News shares,40%of Gen Z users use TikTok and Instagram to se

36、arch for brands and products.TikTok will continue to expand their search capabilities.#5 TIKTOK IS HERE TO STAY|2023 SOCIAL TRENDSPLANOLYSTAY IN THE KNOW5Follow stylasocials to understand why longer form TikTok content has a huge return on growth.elsasocialfinance shares TikTok updates to improve yo

37、ur TikTok content strategy.For businesses to make more of an impact on TikTok,businesses need to adopt traditional SEO practices and keyword research to increase their TikTok contents reach.Use TikTok to grow your business and shift some of your advertising dollars to TikTok.Trending sounds may help

38、 you go viral,but it doesnt always lead to followers.Create longer form original video content to convert views into followers.YOUROPPORTUNITY#5 TIKTOK IS HERE TO STAY|2023 SOCIAL TRENDSWHAT IT MEANSTO GROW YOUR BUSINESS AND BRAND ON SOCIAL MEDIA,YOU NEED TO MAKE TIKTOK MORE OF AN INVESTMENT.Organiz

39、e,plan,and amplify your social media strategy all in one place.Were with you every step of the way.MEET YOUR NEW BEST FRIENDWITH PLANOLY YOU CANInvite clients to preview upcoming content,or add team members to help you draft captions,add hashtags or upload content.Maximize your reach&easily repurpos

40、e your content across multiple social channels with the click of a button.SEAMLESSLY COLLABORATE WITH TEAMMATES&CLIENTSMAKE THE MOST OF YOUR SOCIALCONTENTPLANOLYVisualize your Instagram grid(including Reels!).Plus,preview upcoming content in multiple views and draft captions across 6 social channels.VISUALLY PLAN YOUR SOCIALSTRATEGYTRY PLANOLY FOR FREE FOR 7 DAYSYoure now ready to build your 2023 Content Strategy.PUT THESE LEARNINGSINTO PRACTICECONGRATULATIONS!TRY PLANOLY