1、Copyright 2023 Deloitte Development LLC.All rights reserved.2023 Global Automotive Consumer StudyKey findings:Global focus countriesFebruary2023Copyright 2023 Deloitte Development LLC.All rights reserved.22023 Deloitte Global Automotive Consumer Study For more than a decade,Deloitte has been explori

2、ng automotive consumer trends impacting a rapidly evolving global mobility ecosystem.2010Overall value ranked as the primary factor when evaluating brands2011“Cockpit technology”and the shopping experience-led differentiators2012Interest in hybrids driven by cost and convenience,while interest in co

3、nnectivity centers on safety2014Shared mobility emerges as an alternative to owning a vehicle2017Interest in full autonomy grows,but consumers want a track record of safety2018Consumers in many global markets continue to move away from internal combustion engines(ICE)2019Consumers“pump the brakes”on

4、 interest in autonomous vehicles2020Questions remain regarding consumers willingness to pay for advanced technologies2021Online sales gaining traction,but majority of consumers still want in-person purchase experience2022Interest in electrified vehicles(EVs)grows,but worries about price,driving rang

5、e,and charging time remain Key insights from our Global Automotive Consumer Study over the years:The Global Automotive Consumer Study informs Deloittes point of view on the evolution of mobility,smart cities,connectivity,transportation,and other issues surrounding the movement of people and goods.Co

6、pyright 2023 Deloitte Development LLC.All rights reserved.32023 Deloitte Global Automotive Consumer Study Dealers engender the most trust among consumersWhen asked who they trust most,a majority of surveyed consumers across global markets point to the relationship they have with either their selling

7、 or servicing dealer,signaling the important role dealers play in the automotive value chain and a key consideration in the conversation around direct-to-consumer sales.3An unintended benefit of the vehicle inventory crisisProduct quality still tops the list of factors driving consumer decisions whe

8、n it comes to which vehicle brand to buy,but expectations regarding the acceptable length of time to wait for delivery may be starting to stretch out as a lasting by-product of the inventory crisis,potentially opening the door to a new“build-to-order”paradigm.2Subscriptions to connected vehicle serv

9、ices could be a challengeConsumer interest in connected vehicle features that provide updates regarding traffic congestion,road safety,and vehicle health status are relatively high,but people would much rather pay for connected technologies as part of the upfront cost of the vehicle or on a per use

10、basis compared to a subscription.4The shift to EVs is happening,but is it moving fast enough in some markets?Consumer interest in EVs is growing as consumers,pressured by hyper-inflationary conditions,look to lower their operating costs.However,individual markets face different challenges to maintai

11、n forward momentum.Affordability,range anxiety,and battery safety concerns remain as significant barriers to adoption.1From September through October 2022,Deloitte surveyed more than 26,000 consumers in 24 countries to explore opinions regarding a variety of critical issues impacting the automotive

12、sector,including consumer interest in EV adoption,brand perception,and the adoption of connected technologies.The goal of this annual study is to answer important questions that can help companies prioritize and better position their business strategies and investments.Note:Sum of the values in sele

13、cted charts may not add to 100%due to rounding.Vehicle electrification1Copyright 2023 Deloitte Development LLC.All rights reserved.52023 Deloitte Global Automotive Consumer Study The global shift to electrified vehicles is happening at very different speeds depending on the individual market.Interes

14、t in hybrid technology also continues to outstrip full battery electric vehicles(BEVs)in most countries except China.Q40.What type of engine would you prefer in your next vehicle?Sample size:n=703 China;1,128 Germany;948 India;567 Japan;806 Republic of Korea;5,089 Southeast Asia;1,766 USPreference f

15、or type of engine in next vehicle36%38%45%51%51%53%62%36%27%14%15%17%20%20%12%13%12%12%15%12%8%13%17%27%16%13%8%8%4%6%1%7%3%6%3%JapanRep.of KoreaChinaGermanySoutheast AsiaIndiaUSGasoline/diesel(ICE)Hybrid electric(HEV)Plug-in hybrid electric(PHEV)Battery electric(BEV)OtherNote:Other includes vehicle

16、s with engine types such as compressed natural gas,ethanol,and hydrogen fuel cells;dont know responses werent considered.69%58%66%49%58%37%39%ICE(2022)Copyright 2023 Deloitte Development LLC.All rights reserved.62023 Deloitte Global Automotive Consumer Study Despite government messaging around the n

17、eed to address climate change,the shift to EVs is primarily based on a strong consumer perception that it will significantly reduce vehicle operating costs.Q41.Please rank the following factors in terms of their impact on your decision to acquire an electrified vehicle(highest to lowest).Sample size

18、:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 USTop reasons to choose an EV as next vehicleFactorsChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSLower fuel costs2111111Better driving experience1423322Concern about climate change8257763Less maintenance

19、7536434Government incentives/subsidies/stimulus programs6372255Potential for extra taxes/levies applied to internal combustion vehicles5685586Concern about personal health4768877Ability to use the vehicle as a backup battery/power source(e.g.,for home)3844648Peer pressure9999999Top reasonCopyright 2

20、023 Deloitte Development LLC.All rights reserved.72023 Deloitte Global Automotive Consumer Study A focus on building public charging capacity is needed to address concerns over range anxiety,but the reality of day-to-day usage means most people will charge their EVs at home.However,this raises quest

21、ions around the availability of home chargers in densely populated,urban environments.Q43:Where do you expect to charge your electrified vehicle most often?Sample size:n=273 China;313 Germany;191 India;141 Japan;239 Republic of Korea;1,446 Southeast Asia;273 USExpecting to charge electrified vehicle

22、 most often at77%75%72%65%65%60%57%7%13%2%19%10%14%15%16%11%26%16%25%27%28%1%USGermanyJapanChinaSoutheast AsiaIndiaRep.of KoreaHomeWorkOn-street/public charging stationOtherCopyright 2023 Deloitte Development LLC.All rights reserved.82023 Deloitte Global Automotive Consumer Study Retrofitting home c

23、hargers in some markets may be a significant challenge,but there may be an opportunity to engage consumers in markets where the primary barrier to home charging is cost.Q45:What is the main reason you do not intend to charge your electrified vehicle at home?Sample size:n=96 China;78 Germany;77 India

24、;40 Japan;103 Republic of Korea;510 Southeast Asia;63 USMain reason not to charge an EV at home11%19%19%28%37%45%63%23%16%9%13%12%17%3%55%40%49%38%30%22%23%10%22%22%19%19%10%13%3%2%2%6%ChinaUSIndiaSoutheast AsiaRep.of KoreaGermanyJapanNo possibility to installNot interested in installingCost of inst

25、alling is prohibitiveNot sure how to installOtherCopyright 2023 Deloitte Development LLC.All rights reserved.92023 Deloitte Global Automotive Consumer Study Availability of renewable power is important for EV intenders in some global markets as questions remain around grid capacity to support the sh

26、ift away from fossil fuels for mobility.Q44:How do you intend to charge your electrified vehicle at home?Sample size:n=177 China;235 Germany;114 India;101 Japan;136 Republic of Korea;936 Southeast Asia;210 USHow EV intenders plan to charge their vehicle at home62%61%51%44%40%39%38%10%10%10%11%9%29%7

27、%22%10%27%45%50%24%51%6%19%11%2%9%4%Rep.of KoreaJapanUSChinaSoutheast AsiaGermanyIndiaRegular power gridAlternative power source(e.g.solar)BothDont knowCopyright 2023 Deloitte Development LLC.All rights reserved.102023 Deloitte Global Automotive Consumer Study Making it easy for EV owners to pay for

28、 public charging is critically important for overall adoption and may be a key differentiator for network operators trying to solidify their position in a hyper-competitive space.Q49:How would you most prefer to pay for public EV charging?Sample size:n=374 China;478 Germany;384 India;345 Japan;453 R

29、epublic of Korea;2,305 Southeast Asia;618 USMost preferred way to pay for public EV chargingPayment methodsChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSCredit/debit card17%47%28%51%57%31%56%Smartphone app53%40%45%36%32%52%25%Pre-paid subscription plan9%7%15%8%4%9%9%Loyalty points21%5%12%4%8%7%9

30、%Other0%1%0%1%0%1%1%Most preferred mode of paymentCopyright 2023 Deloitte Development LLC.All rights reserved.112023 Deloitte Global Automotive Consumer Study When forced to charge on the go,surveyed consumers would most prefer either a dedicated EV service station or a traditional gas station equip

31、ped with chargers,but a significant number of people surveyed in Germany and the US simply want access to charging when they need it regardless of location.Q46:Which of the following public locations makes the most sense to charge your EV when you are away from home?Expecting to charge electrified v

32、ehicle most often at11%18%24%30%33%39%43%24%36%20%22%21%20%16%4%7%7%3%11%4%5%8%7%7%3%4%6%8%10%15%10%17%13%12%9%19%4%6%7%8%5%11%24%15%25%17%10%15%7%GermanyJapanUSRep.of KoreaIndiaSoutheast AsiaChinaDedicated EV service stationTraditional gas station with EV chargersVehicle dealershipRetail outlet/mal

33、lParking lotOn-street parking*Any location with a chargerOtherSample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 US*On-street parking includes community/public buildings,hotels,etc.Copyright 2023 Deloitte Development LLC.All rights reserved.122023

34、Deloitte Global Automotive Consumer Study The assumption that EV charge times need to be on par with fossil fuel fill-ups may be somewhat overstated as surveyed consumers in most markets are willing to wait substantially longer than 10 minutes to refuel.Q47:How long would you expect it to take to ch

35、arge your EV from empty to 80%at a public charging location?Expected wait time to charge an EV at public charging stations from empty to 80%2%3%6%8%10%12%13%16%10%26%26%21%27%30%31%31%30%36%28%30%30%34%28%26%18%22%20%19%14%13%7%6%10%6%5%2%9%4%3%3%3%2%1%7%2%2%6%2%1%ChinaGermanyIndiaRep.of KoreaJapanU

36、SSoutheast AsiaLess than 10 minutes10 to 20 minutes21 to 40 minutes41 to 60 minutes61 to 90 minutes91 to 120 minutesMore than 120 minutesSample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 USCopyright 2023 Deloitte Development LLC.All rights reserve

37、d.132023 Deloitte Global Automotive Consumer Study With consumers ready to spend a significant amount of time at charging stations,service providers can focus on amenities like Wi-Fi connectivity,beverages,and restrooms.Q48:What type of amenities would you want to have access to while your vehicle i

38、s charging at a public location?Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 USType of amenities that the surveyed consumers want to have access to while their vehicle is charging at a public locationAmenitiesChinaGermanyIndiaJapanRep.of Kore

39、aSoutheast AsiaUSWi-Fi connectivity52%60%62%61%53%72%64%Washrooms50%61%62%34%57%70%60%Coffee/beverages43%55%63%68%71%76%56%Snacks/light meals36%35%56%44%45%60%48%Lounge/sitting area52%30%52%58%49%60%46%Full-service restaurant40%23%42%23%9%47%31%Private meeting room16%5%29%16%5%20%12%Top choiceCopyri

40、ght 2023 Deloitte Development LLC.All rights reserved.142023 Deloitte Global Automotive Consumer Study In a scenario where an environmentally sustainable,synthetic fuel for use in traditional combustion engines was commercially available,a significant number of surveyed EV intenders would rethink th

41、eir decision.Percentage of consumers who would rethink to purchase an EV if an environmentally sustainable,synthetic fuel alternative is available for traditional(ICE)engines68%67%63%60%49%47%44%16%10%8%16%15%14%16%16%23%30%24%36%38%39%ChinaIndiaSoutheast AsiaRep.of KoreaGermanyJapanUSYesNoMaybeQ42.

42、In a scenario where an environmentally sustainable,synthetic fuel alternative(i.e.,carbon-neutral gas)that would work in traditional internal combustion engines was readily available,would you rethink your decision to purchase an EV?Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republi

43、c of Korea;2,305 Southeast Asia;618 USCopyright 2023 Deloitte Development LLC.All rights reserved.152023 Deloitte Global Automotive Consumer Study Expectations for BEV driving range vary significantly by global market as 41%of surveyed consumers in India want 400 km or more,whereas 79%of consumers i

44、n Germany said the same.Q52:How much driving range would a fully charged all-battery electric vehicle need to have in order for you to consider acquiring one?Consumer expectations on BEV driving range2%4%7%1%6%7%6%7%14%7%19%22%13%16%26%22%26%30%26%23%17%34%20%24%23%22%15%24%12%9%30%28%21%11%17%8%Ger

45、manyRep.of KoreaJapanChinaSoutheast AsiaIndiaLess than 200 km200 km to 299 km300 km to 399 km400 km to 499 km500 km to 599 km600 km or moreSample size:n=516 China;1,103 Germany;879 India;597 Japan;757 Republic of Korea;4,578 Southeast Asia;1,746 US6%9%16%22%18%10%19%Less than 100miles100 miles to199

46、 miles200 miles to299 miles300 miles to399 miles400 miles to499 miles500 miles to599 miles600 miles ormoreConsumer expectations on BEV driving range in USCopyright 2023 Deloitte Development LLC.All rights reserved.162023 Deloitte Global Automotive Consumer Study With the exception of China where BEV

47、 battery safety is top of mind,surveyed consumers are generally most concerned about charging time,a lack of affordability,and range anxiety(vehicle+charging infrastructure).Q51:What are your biggest concerns regarding all battery-powered electric vehicles?Please select all that apply.Sample size:n=

48、707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 USGreatest concern regarding all battery-powered electric vehiclesConcernChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSCost/price premium19%44%36%50%38%43%52%Driving range29%57%32%43%36%43%48%Time requir

49、ed to charge30%45%36%50%49%49%47%Lack of public electric vehicle charging infrastructure29%47%43%46%42%54%46%Lack of charger at home15%45%31%47%27%36%40%Cold weather performance28%34%35%27%39%31%33%Ongoing charging and running costs27%26%29%32%29%40%33%Safety concerns with battery technology32%30%40

50、%30%46%40%30%Lack of sustainability(i.e.,battery manufacturing/recycling)29%32%36%24%24%33%30%Increased need to plan trips16%23%24%10%12%25%27%Lack of alternate power source(e.g.,solar)at home17%26%33%25%19%34%23%Lack of knowledge about EVs/EV technology20%13%33%21%18%34%22%Potential for extra taxes

51、/levies associated with BEVs19%10%27%15%20%25%20%Uncertain resale value16%20%22%16%13%25%15%Lack of choice13%13%25%10%11%19%14%Note:Sum of the percentages exceed 100%as respondents can select multiple options.Most commonly citedFuture vehicle intentions2Copyright 2023 Deloitte Development LLC.All ri

52、ghts reserved.182023 Deloitte Global Automotive Consumer Study Drivers of brand choiceChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSProduct quality48%54%62%47%55%71%61%Vehicle features31%32%48%50%33%52%38%Vehicle performance(e.g.,fuel efficiency,battery range)17%20%41%42%45%45%37%Quality of over

53、all ownership experience31%29%35%9%21%36%36%Brand familiarity36%35%37%19%26%34%31%Price6%31%22%42%23%32%31%Previous sales experience13%40%29%20%24%21%24%Previous service experience28%21%28%21%13%27%21%Brand image(i.e.,environmentalism,purpose,sustainability)36%18%46%23%27%39%17%Availability of batte

54、ry electric vehicles/hybrid options19%12%34%16%19%25%15%Brand advertising29%8%31%9%11%21%11%Brand affiliations(e.g.,sponsorships,partners)23%5%26%4%6%15%7%Except for Japan where vehicle features are the driving force behind choosing a brand,consumers rely on a perception of product quality when maki

55、ng a purchase decision.Q35.What are the most important factors driving the choice of brand for your next vehicle?(Please select all that apply).Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 USMost important factors driving the choice of br

56、and for next vehicleMost commonly citedCopyright 2023 Deloitte Development LLC.All rights reserved.192023 Deloitte Global Automotive Consumer Study Q37:In your opinion,what is an acceptable length of time to wait for delivery of your next vehicle if it meant you got exactly what you wanted(i.e.,feat

57、ures,color,etc.)?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 USAcceptable length of time to wait for delivery of next vehicle 3%3%5%10%14%16%18%11%10%15%26%32%32%26%30%31%32%39%34%35%31%25%30%32%16%14%13%17%16%12%11%5%3%2%4%15%15%4%3%2%1

58、%3%Rep.of KoreaJapanGermanyIndiaSoutheast AsiaChinaUSLess than one week1-2 weeks3-4 weeks5-12 weeks13-24 weeks25 weeks or moreThe current inventory crisis may be training consumers to expect longer wait times for delivery of a new vehicle,potentially opening the door to a more“build-to-order”retail

59、paradigm.Copyright 2023 Deloitte Development LLC.All rights reserved.202023 Deloitte Global Automotive Consumer Study Aspect of vehicle purchase experienceChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSGetting a good deal33%66%40%65%52%49%57%Transparent pricing29%37%36%47%63%46%45%Physical intera

60、ction with the vehicle(i.e.,test drive)34%36%40%51%26%41%42%Low pressure experience18%27%14%12%13%14%29%Getting all my questions answered29%33%30%16%12%29%28%Convenient location21%25%21%19%23%20%23%To be offered different financing and usage-based models26%20%26%13%22%24%17%Making good use of my tim

61、e24%11%24%14%15%16%16%Ability to complete all or some of the process online25%11%29%11%13%18%16%Building trust in the salesperson26%23%17%31%18%18%14%Having a resource for post-purchase needs36%11%22%19%42%26%13%When it comes to vehicle purchase experience expectations,surveyed consumers in most mar

62、kets place the greatest emphasis on getting a good deal with transparent pricing.Q59:When looking to acquire your next vehicle,what are the top three most important aspects of the purchase experience?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia

63、;1,881 USMost important aspects of the purchase experienceNote:Sum of the percentages exceed 100%as respondents can select multiple options.Most commonly citedCopyright 2023 Deloitte Development LLC.All rights reserved.212023 Deloitte Global Automotive Consumer Study Q60:The next time you acquire a

64、vehicle,how interested would you be in purchasing insurance directly from the vehicle manufacturer?;Q61:What do you expect the primary benefit of buying insurance directly from the manufacturer to be?Sample size:n for Q60=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southe

65、ast Asia;1,881 US;n for Q61=535 China;342 Germany;783 India;231 Japan;388 Republic of Korea;3,750 Southeast Asia;684 USPercentage of surveyed consumers who would be interested in purchasing insurance directly from the manufacturer27%34%36%43%71%76%82%GermanyJapanUSRep.of KoreaSoutheast AsiaChinaIndi

66、a23%33%34%43%43%44%45%38%50%43%37%40%35%40%38%16%23%20%17%21%15%JapanGermanySoutheast AsiaChinaIndiaRep.of KoreaUSCost savingsConvenienceStreamlined purchase processOtherFor those consumers who are interested in purchasing insurance directly from the manufacturer,primary benefits areAs OEMs look at

67、every potential profit pool going forward,including offering their own insurance products,surveyed consumers in several markets are signaling a significant level of interest based on the perception that it will be convenient and cost-effective.Vehicle brand and service experience3Copyright 2023 Delo

68、itte Development LLC.All rights reserved.232023 Deloitte Global Automotive Consumer Study A preference for new vehicle dealers as primary service providers is more pronounced in India,Japan,and China compared to Germany and the US,where aftermarket players claim a greater share of the vehicle servic

69、e market.Q24.Where do you normally service your vehicle?Sample size:n=813 China;1,193 Germany;847 India;575 Japan;773 Republic of Korea;4,401 Southeast Asia;1,789 USPreferred vehicle service provider49%50%59%66%73%74%77%38%46%39%31%24%21%20%12%5%1%3%3%3%3%2%1%USGermanyRep.of KoreaSoutheast AsiaChina

70、JapanIndiaAuthorized/new vehicle dealerIndependent/aftermarket facilityDo it yourself(DIY)OtherCopyright 2023 Deloitte Development LLC.All rights reserved.242023 Deloitte Global Automotive Consumer Study Consumers surveyed service their vehicle at a dealership mainly due to a perception of work qual

71、ity and trust they engender,while the primary reason for servicing at an aftermarket provider varies significantly by market.Q25.What is the most important reason for your preferred choice of vehicle service provider?Sample size:n=790 China;1,136 Germany;819 India;550 Japan;762 Republic of Korea;4,2

72、68 Southeast Asia;1,551 USReasons for choosing vehicle service provider(by preferred provider)DealerAftermarketCostTrustConvenienceQuality of workCustomer experienceCostTrustConvenienceQuality of workCustomer experienceChina8%21%15%40%16%20%19%18%27%16%Germany9%30%7%34%17%27%29%8%19%14%India7%28%10%

73、41%13%13%28%20%23%16%Japan11%54%13%10%7%43%15%25%8%7%Republic of Korea12%34%13%34%7%24%29%13%28%6%Southeast Asia8%34%13%34%11%23%20%16%32%8%United States12%23%11%36%14%34%19%15%23%9%Primary reason for choiceCopyright 2023 Deloitte Development LLC.All rights reserved.252023 Deloitte Global Automotive

74、 Consumer Study Consumers across markets most trust the dealer where they originally acquired or normally service their vehicle,signaling the important role dealers play in maintaining customer relationships.Q27:With whom do you have the most trusted relationship?Sample size:n=813 China;1,193 German

75、y;847 India;575 Japan;773 Republic of Korea;4,401 Southeast Asia;1,789 USConsumers surveyed have the most trusted relationship with38%36%32%28%27%24%23%17%23%25%29%28%29%45%40%35%36%37%31%41%29%3%6%8%5%5%2%2%2%1%9%4%2%Rep.of KoreaChinaIndiaSoutheast AsiaUSGermanyJapanManufacturer/brand of vehicle I

76、currently ownDealership where I acquired vehicleDealership where I normally service vehicleLender/leasing companyOtherCopyright 2023 Deloitte Development LLC.All rights reserved.262023 Deloitte Global Automotive Consumer Study Important features for a vehicle brand appChinaGermanyIndiaJapanRep.of Ko

77、reaSoutheast AsiaUSLearn about your vehicles features36%37%42%46%53%52%36%Schedule service37%32%42%24%38%45%35%Make payments26%15%48%28%20%42%29%Track service appointments(i.e.,cost,timing)35%38%44%26%33%46%25%Lock/unlock vehicle15%14%26%20%24%31%24%Track your vehicles location23%20%35%14%19%35%20%L

78、ocate a dealer22%17%32%11%25%26%20%Chat with a live agent16%8%37%9%20%30%19%Remote start19%6%23%9%21%23%19%Build and price your next vehicle23%15%26%15%17%22%17%Purchase accessories25%15%36%10%11%34%14%View and add features that enhance my vehicle21%13%36%14%33%32%14%View and add battery life13%16%2

79、8%17%28%29%12%View/redeem loyalty points15%7%22%7%16%21%10%Search and pay for public vehicle charging access6%11%20%8%12%19%7%Search and pay for public parking4%11%9%10%10%14%5%Surveyed consumers,across markets,expect a brand app to help them with vehicles features,schedule service appointments,and

80、making payments;however,interest in using brand apps for charging and public parking is significantly lower.Q28.What are the most important features of a vehicle brand app?(Please select all that apply).Sample size:n=813 China;1,193 Germany;847 India;575 Japan;773 Republic of Korea;4,401 Southeast A

81、sia;1,789 USMost commonly citedConnectivity4Copyright 2023 Deloitte Development LLC.All rights reserved.282023 Deloitte Global Automotive Consumer Study Surveyed consumers in developing markets see greater benefits in connected vehicles and are ready to share PII*while consumers in Germany and the U

82、S have more limited interest.Q55:How interested are you in the following benefits of a connected vehicle if it meant sharing your own personally identifying data and/or vehicle/operational data with the manufacturer or a third party?Sample size:n for Q55=707 China;1,278 Germany;957 India;670 Japan;8

83、93 Republic of Korea;5,264 Southeast Asia;1,881 USLevel of consumer interest in connected vehicle features(%very/somewhat interested)Connected vehicle featuresChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSMaintenance updates and vehicle health reporting/alerts80%56%84%62%66%81%60%Updates regardi

84、ng traffic congestion and suggested alternate routes78%58%83%66%75%81%58%Updates to improve road safety and prevent potential collisions80%53%84%66%72%81%57%Suggestions regarding safer routes(i.e.,avoid unpaved roads)82%43%85%63%68%78%54%Maintenance cost forecasts based on your driving habits81%47%8

85、1%54%61%78%53%Customized suggestions regarding ways to minimize service expenses80%46%81%62%74%77%50%Over-the-air vehicle software updates that correct or improve your driving experience76%37%80%50%62%74%49%Access to nearby parking(i.e.,availability,booking,and payment)78%51%82%60%68%76%48%Receiving

86、 a discount for access to a Wi-Fi connection in your vehicle77%38%78%57%60%71%47%Customized/optimized vehicle insurance plan(e.g.,“pay how you drive”plans)76%46%79%47%65%72%46%Special offers regarding non-automotive products and services related to your journey or destination76%32%79%49%55%69%40%*Pe

87、rsonally identifiable information.Most commonly citedCopyright 2023 Deloitte Development LLC.All rights reserved.292023 Deloitte Global Automotive Consumer Study 32%36%40%40%46%49%54%Rep.of KoreaSoutheastAsiaGermanyJapanUSIndiaChinaUpfront as part of the vehicle purchase price33%38%38%39%43%44%54%US

88、IndiaJapanChinaSoutheast AsiaGermanyRep.of KoreaCharged on a per use basis8%13%14%16%20%21%21%ChinaIndiaRep.of KoreaGermanyUSSoutheast AsiaJapanAs part of a monthly service to which I subscribeMobility providers looking to offer subscription services for connected vehicle technologies may find it ch

89、allenging as most surveyed consumers would rather pay for these features either upfront as part of the vehicle purchase price or on a per use basis.Q58:How would you prefer to pay for additional connectivity technologies in your vehicle?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 R

90、epublic of Korea;5,264 Southeast Asia;1,881 USConsumers preferred ways to pay for additional connectivity technologiesAbout the studyCopyright 2023 Deloitte Development LLC.All rights reserved.312023 Deloitte Global Automotive Consumer Study Study methodologyThe study is fielded using an online pane

91、l methodology where consumers of driving age are invited to complete the questionnaire(translated into local languages)via email.Note:“Sample”represents the number of survey respondents in each country.About the studyThe 2023 study includes more than 26,000 consumer responses from 24 countries aroun

92、d the world.North AmericaSampleCanada(CA)1,011Mexico(MX)1,008United States(US)2,011EMEASampleAustria(AT)1,004Belgium(BE)1,019France(FR)1,006Germany(DE)1,506Italy(IT)1,002Poland(PL)1,002South Africa(ZA)1,014Spain(ES)1,009Turkey(TR)1,006United Kingdom(GB)1,514Asia-PacificSampleAustralia(AU)1,005China(

93、CN)1,012India(IN)1,003Indonesia(ID)1,003Japan(JP)1,017Malaysia(MY)1,006Philippines(PH)1,008Republic of Korea(KR)1,011Singapore(SG)1,003Thailand(TH)1,009Vietnam(VN)1,019Copyright 2023 Deloitte Development LLC.All rights reserved.322023 Deloitte Global Automotive Consumer Study Study demographics51%49

94、%52%48%50%50%48%49%51%47%51%50%50%51%ChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUSMaleFemale28%24%44%20%25%36%29%39%31%37%31%36%38%33%33%45%19%49%39%27%38%ChinaGermanyIndiaJapanRep.of KoreaSoutheast AsiaUS18-3435-5455 or olderSample size:n=1,012 China;1,506 Germany;1,003 India;1,017 Japan;1,011

95、 Republic of Korea;6,048 Southeast Asia;2,011 USGenderAge Groups Note:Non-binary/Non-gender confirming/Prefer not to answer percentage for India,Japan,and US is 1%;Southeast Asia region comprises Indonesia,Malaysia,Philippines,Singapore,Thailand,and Vietnam markets.Copyright 2023 Deloitte Developmen

96、t LLC.All rights reserved.Ryan RobinsonAutomotive Research LeaderDeloitteryanrobinsondeloitte.caKaren BowmanUS Automotive LeaderDeloitte Consulting LLP Authors&Deloitte Global ContactsBen BoyerUS Automotive Marketing LeaderDeloitte Services LPHarald ProffGlobal Automotive LeaderDeloitte Germanyhprof

97、fdeloitte.deAndy ZhouAutomotive Leader,ChinaDeloitte C Tae Hwan KimAutomotive Leader,Rep.of Korea Deloitte Korea Rajeev SinghAutomotive Leader,India Deloitte India Seong Jin LeeAutomotive Leader,SEADeloitte SWe would like to thank Srinivasa Reddy Tummalapalli,Srinivasarao Oguri,Dinesh Tamilvanan,and

98、 Kelly Warner for their important contributions to the research.AcknowledgmentsHisayoshi TakahashiAutomotive Leader,JapanDeloitte Japanhisayoshi.takahashitohmatsu.co.jpCopyright 2023 Deloitte Development LLC.All rights reserved.Golden LiuDeloitte China Automotive Risk Advisory LDeloitte China Contac

99、tsAndy ZhouDeloitte China Automotive Industry LeaderDeloitte Consulting China Automotive LLaurain ZhaoDeloitte China Automotive Financial Advisory LYi ZhouDeloitte China Automotive Tax and Business Advisory LWilson LiuDeloitte China Automotive Audit&Assurance LAbout DeloitteDeloitte refers to one or

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