1、2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends1eCommInsights2021 eCOMMERCE LEADERS SURVEY eCommerce Investment&Innovation Trends2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends2eCommInsightsWelcome to the 4th Annual eCommerce Leaders Survey Its surreal to lo

2、ok back on last years report,as the state of eCommerce(and the world)were drastically different.That difference is reflected in the data that this report has uncovered.The traffic increases and wild growth eCommerce experienced in 2020 has caused many changes as we move into 2021.Skyrocketing transa

3、ctions are pushing brands to the edge,forcing innovation as a way to overcome challenges that werent as relevant over past years.But there were major upsides to these changes as well.For example,the majority of survey respondents saw a 54%increase in revenue.All data points to the major focus on eCo

4、mmerce continuing,and retailers are doubling-down on their digital investments.Keep reading to learn more about what online retailers are focusing on,key investment trends,strategy adjustments,and the core architectural changes brands are looking to make to ensure a successful 2021.Increase In Reven

5、ue Has Changed Investment DirectionsReplatforming initiatives are down,while architecture changes(SPAs,Headless)are up.After major revenue and traffic increases in 2020,C-levels at major brands are investing in eCommerce more than ever before this year.Slow Website Speed Causes Shoppers To LeaveOver

6、 half of respondents were unaware that more than 50%of shoppers will leave a site if it takes longer than 3 seconds to load.Browser Extensions Cost Retailers Big$Honey,Rakuten,Coupon Cabin,and other browser extensions were all the rage with consumers in 2020.But they werent necessarily a hit with al

7、l retailers.39%of respondents say they have lost up to 400K annually due to some browser extensions giving unintended discounts.The 4th annual eCommerce Leaders Survey Report examines key online retail trends based on interviews with over 115 eCommerce executives from some of the industrys biggest b

8、rands.Here are the key findings from this years report:54%increase in eCommerce RevenueBased on majority of respondentsRetailers are investing an average of 53%more in eCommerce initiatives for 2021 than they did last year.Investing 53%moreInvesting 53%more70%of brands agree that faster site perform

9、ance results in higher conversion rates.Speed=ConversioneCommerce traffic increased 73%YoY during the 2020 Cyber 52021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends3eCommInsightsMethodologyFor this research report,YOTTAA interviewed over 115 leaders from a wide range of eCommerce s

10、ites.This year,the majority of respondents are leading some of the biggest brands in the industry.In order to measure the direct impact that performance has on the bottom line,this report focuses on executive titles from the line of business,such as Vice President and Head of eCommerce.The research

11、was collected both online and via telephone during the month of December 2020.Respondent Demographics TITLESONLINE REVENUE0%10%20%30%40%50%Less than$25M$25M-$50M$50M-$200M$200M-$700MOver$700MVP/Director eCommerceVP/Director Digital MarketingCIO/Head of ITVP eCommerce Tech/IT/DevOps0%10%20%30%RETAIL

12、SEGMENTSApparel ElectronicsHome ImprovementAutomotiveBusiness SuppliesSpecialtySports/LeisureHealth/BeautyFootwearJewelry/AccessoriesDepartment StoreFood/BeverageFurniture/Housewares2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends4eCommInsights234175%of brands are investing in 3r

13、d party governance and securing forms as an added layer of defense.40%of brands do NOT realize that one of the biggest data breach vulnerabilities is having unnecessary 3rd parties on checkout and login pages.Retailers need to secure browser services&3rd parties to protect shopper data45%of responde

14、nts think the pandemic has made the competitive gap between retailers and Amazon even bigger most likely linked to why 42%of brands are focused on solving shipping and inventory challenges in 2021.While 33%of brands consider Amazon to be a channel,39%consider the retail giant both a competitor and c

15、hannel.Amazon still leads the competitionThe 2021 eCommerce Leaders Survey:Summary of Findings51%of brands consider the move to SPAs/PWAs a main initiative in 2021.45%of brands investing in SPAs/PWAs are large brands with an annual online revenue of$200M+.SPAs made the top investment list.Is it the

16、best direction for brands?The majority of brands saw a 54%increase in revenue over last year.Retailers on average are investing 53%more in eCommerce initiatives for 2021.2021 top investment areas include security,mobile,SPAs/PWAs,site speed,and shipping.Tremendous eCommerce growth is driving new inv

17、estment areas2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends5eCommInsightsYear-Over-Year FindingsGiven this is the 4th annual eCommerce Leaders Survey,it provides a unique ability to examine year-over-year trends.Below are a few YoY stats from 2020-2021:200202020PRIVA

18、CY COMPLIANCESECURING 3RD PARTIES AND SHOPPER DATAMOBILE2020202120212021Average Investment in 3rd parties annuallyAverage eCommerce investmentTop trending investment initiativesNew 3rd parties being added annuallyWith more people shopping online than ever before,securing your site has to be a top pr

19、iority in 2021.In just the last 3 years,brands have added 13 new technologies to their sites(that theyre aware of).While brands continue to invest heavily in 3rd party functionality,it has leveled off a bit.Why?Because they are investing in core architecture to ensure seamless digital transformation

20、s.Brands are on average investing 53%more in eCommerce initiatives for 2021 than they did last year.553$1.1M$2M$1.4MB R A N D S M E N WO M E N N E W SA L E S I GN I NS E A R CHN EW&N OWT HE TS W B LOGDont Miss OutON SELECT ITEMSSHOP LADIESSHOP MENSFREE SHIPPING ON ORDERS OVER$50!Rewards.On every pur

21、chase.Join for freeHello!What can I help with you today?LIVE CHAT53%2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends6eCommInsightsWhere are retailers investing in 2021?Online brands continue to make significant technology investments to enable their eCommerce sites to be more eng

22、aging and more profitable.Here are the top investment initiatives from our 2021 eCommerce leaders:Ensuring your site is fully secure to protect shoppers,or evolving a CSP(content security policy)Removing unwanted services that redirect your shoppers offsite and offer unwanted discountsReplatforming

23、eCommerce core technologiesAdding emerging 3rd party technologies like payment plans and user generated contentTransition from traditional eCommerce to headless commerce 64%37%28%39%36%Move to SPA/PWA(single page application/progressive Web Apps)51%Mobile shopper experience improvements 51%Solving s

24、hipping and inventory challenges42%Speeding up site page load times to support scale 42%2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends7eCommInsightsWith 2020 seeing a global pandemic and forcing people indoors for safety,eCommerce came to the rescue.It allowed people to shop sa

25、fely and live a bit easier under the circumstances.The ability to order anything and everything online helped create a sense of normalcy,and some brands were able to make the pivot from brick and mortar to eCommerce just in time.As a result,brands both big and small,and across industries,experienced

26、 major growth in their digital channels,which will continue in 2021.The humbling aspect coming out of a year of intense eCommerce growth,is that many brands had to adjust strategies in order to stay afloat.With brick and mortar stores essentially on the bench,online retailers were forced to optimize

27、 site revenue and performance basically on the fly.Although many would argue that a major shift to eCommerce was coming inevitably at some point,not every site was ready for the overnight massive growth in traffic and transactions.Many struggled to keep up with inventory and shipping even Amazon!Thi

28、s is why we are seeing such a change in initiatives from last year.eCommerce growth data:Tremendous eCommerce Growth Drives New Investment Trends 1Brands on average are investing 53%more in eCommerce initiatives for 2021 than they did last year.53%The majority of brands are seeing a 54%increase in r

29、evenue over last year.54%Due to online shopping increasing at a faster rate than prior years,91%of retailers made a change in strategy,with 40%completely reevaluating their digital strategy for the long term.91%2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends8eCommInsightsThe wor

30、ld of eCommerce is no longer a“nice to have”extension for brands;its a necessity.The unprecedented increase in online retail has meant that brands new to the online retail landscape are seeking out single platform solutions,and established brands are investing in refining their engagement channels w

31、ith their online customers.Brands need to have their finger on the pulse of eCommerce trends to stay ahead of the competition.As we move into 2021,the need to determine where,why,and how to reach their customers online is essential.There are many things brands cant control in todays eCommerce landsc

32、ape,so that means the areas they can control need proper investment and management,and these investments need to be made today,not tomorrow.Mobile is no longer an industry buzzword,its where consumers are,and its where brands need to be.In the COVID era of eCommerce,the customers increased shopping

33、expectations need to be met,which is not always easy.Brands need to have a frictionless user experience in the shop flow.They need to ensure information is readily accessible,like customer service,return information,loyalty,and my account sections of a site.These things have always been part of eCom

34、merce but are now even more needed.The battle for eCommerce success can lie in the unlikeliest of functions.Yottaas research reveals that site speed is a priority for consumers,and mere seconds in lag time on eCommerce sites can significantly impact sales.With behemoths like Google and social media

35、now tracking mobile site speed in their rankings,brands must optimize their site loading speed to stand out from the competition.Lightning-fast sites drive clearer visibility,increased traffic,higher conversion rates,and ultimately a dramatic uptick in revenue.New development technologies such as si

36、ngle-page apps/progressive web apps and accelerated mobile pages let you build a site that loads in the blink of an eye,creating a high-mark for speed that all others must follow.What once seemed like eCommerce buzzwords are now highly sought after solutions that brands may need to continue to grow

37、in the eCommerce space.ANDREW LEIBOWITZ ASTOUND COMMERCE VP,CLIENT PARTNERIndustry PerspectiveMobile is no longer an industry buzzword,its where consumers are,and its where brands need to be.2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends9eCommInsightsLarge:$200M+in Annual Onlin

38、e RevenueWith the uptick in annual revenue over the last year,the largest brands have the most extra cash to play with.This will help them in their move to SPAs/PWAs,as this is one very expensive trend.Medium:$50M-$200M in Annual Online RevenueIts not surprising to see“removing unwanted services tha

39、t redirect shoppers offsite and offer unwanted discounts”here.With 39%of respondents saying they have lost up to$400K annually due to some browser extensions giving unintended discounts,these medium sized businesses may not be able to afford the hit.Small:Under$50M in Annual Online RevenueGenerally,

40、smaller retailers have taken the brunt of the pandemic.This is probably due to less internal resources as well as shipping and inventory challenges.These are great areas for them to focus on in 2021.Ensuring site is fully secure to protect shoppers or evolving a CSPEnsuring site is fully secure to p

41、rotect shoppers or evolving a CSPEnsuring site is fully secure to protect shoppers or evolving a CSPMove to SPA/PWA(Single Page Applications/Progressive Web Apps)Move to SPA/PWA(Single Page Applications/Progressive Web Apps)Mobile shopper experience improvements222333111Solving shipping and inventor

42、y challengesRemoving unwanted services that redirect your shoppers offsite and offer unwanted discountsMove to SPA/PWA(Single Page Applications/Progressive Web Apps)A breakdown of 2021 investment areas based on business sizeAll 3 segments are highly focused on site security and the trending move tow

43、ards SPA and PWAs.53%67%60%39%46%94%69%53%67%2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends10eCommInsightseCommerce traffic increased 73%YoYMobile traffic increased by 5%taking a whopping 65.5%of total trafficMobile revenue increased by 48.5%in 2020A/B split test promotionsUse

44、waiting room technologiesLoad test for expected volumeEnsure fast landing pages2020 Cyber 5 HighlightsAn uncertain holiday seasonThe 2020 holiday shopping season was one of the most unprecedented times for retailers,as no one really knew what to expect.And the stakes were high.For many retailers,one

45、 of the only ways to make up the significant revenue losses from the closing of brick and mortar stores was to hit it out of the ballpark online during the holidays.While some brands certainly struggled with the high traffic promotions,others focused on spreading out sales,like starting earlier and

46、ending later,and had a mindset of preparing for the worst and hoping for the best.Below is how retailers prepared to meet shoppers expectations:Massive traffic growth highlights need for fast site performanceWith the sudden shift to eCommerce,site performance took center stage as brands struggled to

47、 balance the massive increase in traffic and demand for a better shopper experience.The last thing brands needed was for shoppers to come to their sites to make a purchase and leave because a page would not load.Some brands were prepared.Other brands learned the hard way the important(and proven)con

48、nection between site speed and conversion:70%53%58%43%70%of brands agree that faster site performance results in higher conversion rates.60%of brands believe shoppers leave their sites due to slow page load times.How brands ensured that their high traffic promotions were successful:0%10%20%30%40%50%

49、Less than$25M$25M-$50M$50M-$200M$200M-$700MOver$700MIf you wouldnt go pantless to the office,you shouldnt expect shoppers to wait for your site to loadUnfortunately,there is still a lot for brands to learn when it comes to site performance challenges.While 77%of brands agree that 75%of page load del

50、ay is attributed to 3rd party technologies,there needs to be a higher sense of urgency when it comes to this largest area for site performance improvement:Optimizing your 3rd party technologies can have a major impact on speeding up your site an element that is vital to shoppers making it through ch

51、eckout.The graph below shows the increase in revenue from optimizing your site for performance:Revenue Gains From Site Performance Optimization$1M to$2M$2.5M to$5M$5M to$20M$20M to$70M$70M+Revenue Lift:$39.5MAnnual Average per Site*Assumes 10%conversion lift(for example,2%to 2.2%)for survey responde

52、nts53%of brands are unaware that over 50%of shoppers will leave a site if it takes longer than 3 seconds to load.Thats like believing we wont need to go back to wearing pants once were back in the office.42%of brands are unaware that 3rd party technologies reside outside of their controlled environm

53、ent and will impact site speed regardless of architecture.eCommInsights2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends11Single Page Apps(SPAs)are a trending area of investment for brands this year.While 72%of survey respondents are not planning to replatform anytime soon,51%are

54、looking to make the move to SPAs/PWAs in 2021.The main drivers pushing brands towards architecture changes like SPAs and Headless include the following:But theres a catchUnfortunately,by switching to SPAs,brands and IT teams are setting themselves up for a ton of extra work.Any small changes to the

55、site will now have to be coded.Everything has to be coded.Additionally,while brands want to move to SPAs to increase site speed,42%dont realize that 3rd parties will impact site speed regardless of architecture,as they reside outside of brands controlled environments.Thats right.3rd parties are stil

56、l going to be the biggest impact to site performance issues(75%).SPAs cant solve that site performance problem.Out of all the brands that said theyd be investing in SPAs in 2021,45%were large brands with an annual online revenue of$200M+.51%are looking to make the move to SPAs/PWAs in 2021.SPAs are

57、trendy,but are they right for you?2Threaded Dev teams can work on different parts of the site at the same time.The site can appear faster and appealing to shoppers.IT departments want to become more relevant,efficient,and innovative.42%dont realize that 3rd parties will impact site speed regardless

58、of architecture,as they reside outside of brands controlled environments.3rd party technologies account for 75%of page load speed.122021 eCommerce Leaders Survey:eCommerce Investment&Innovation TrendseCommInsights2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends13eCommInsightsExtr

59、a budget to burn?Out of all the brands that responded theyre investing in SPAs in 2021,45%of them are large brands,making$200M+annual online revenue.When retailers invest in SPAs,not only are they setting themselves up for a lot of work,but the pivot has both short and long term costs.The shift to S

60、PAs changes your development process in its entirety forever.And,you are going to have to employ a significant(and expensive)IT team as long as you have this architecture.Its actually no surprise that mostly larger brands can afford this move,as this report revealed that their revenue has increased

61、54%YoY.They have extra budget to staff up teams to work on SPAs.Most brands dont have that luxury.Yes,the SPA trend comes with many pros,including multi-threaded development teams,and the ability to swap out just a single portion of the site really easily.But do these benefits outweigh the short-com

62、ings?The jury is out.Medium$50M-$200MSmall$50M0%10%20%30%40%50%14%Large$200M+45%45%of brands investing in SPAs are large players.41%2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends14eCommInsightsData breaches are lurking on your login and check out pages3As previously stated,the

63、eCommerce industry has grown substantially over the past year,and brands continue to be tested on their flexibility and agility.Another area where retailers are continuously being tested is their defense against cyber attacks.When online shopping increases,so does the temptation for hackers to steal

64、 shopper data.The good news is,brands are investing heavily in this area in 2021.Keeping shopper data safe is job#1Online brands have an average of 50+3rd parties running on their sites,and are adding more(3-5)every year.While this enables brands to provide the best possible shopping experiences,the

65、se technologies also can cause online security problems.The problem with having so many 3rd parties is that retailers often lack definitive visibility into all these external technologies,nevermind the shopper data they are collecting.This lack of visibility can cause serious issues for not only pri

66、vacy compliance,but also other policies affecting retailers regarding consumer data,like the Personal Identity Information(PII)security policy.How serious?3rd parties you add to your site or unintended 3rd parties that you dont know are there can breach and steal shopper data.It is critical for bran

67、ds to have total visibility into which technologies have access to site pages and controls in place to ensure only approved technologies have access to customer and other sensitive data.Retailers must then monitor them for changes to avoid getting their brands name all over the news and putting hard

68、 won shoppers data at risk.If you are using a 3rd party that has access to shopper data,and you dont have visibility to identify whether it is a security risk,then there could be some heavy consequences.As the top investment area,64%of brands are planning to ensure their sites are fully secure to pr

69、otect shoppers or by evolving a CSP(content security policy).Brands may not realize.40%of brands do NOT realize that one of the biggest data breach vulnerabilities is having unnecessary 3rd parties on checkout and login pages.but shoppers do!89%of shoppers said they were concerned that 3rd party tec

70、h could steal their personal information.2020 RSR Report2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends15eCommInsightsUsing a Content Security Policy(CSP)CSPs are an absolute necessity for eCommerce sites.It is part of a layered approach to security;CSPs job is to block resource

71、s from being loaded and/or executed on domains where they shouldnt be.So,in circumstances where malicious code evades other safeguards and gets on to your site,the CSP will block that code from sending any information to a domain that is not whitelisted.It takes a zero-trust policy approach,and anyt

72、hing thats not listed as part of the CSP policy is blocked.This covers a lot of cases,but in certain circumstances,hackers can hijack whitelisted technologies,like Google Analytics,and evade CSPs.The Bad NewsThe Good News 30%of brands DO NOT have visibility into all 3rd parties and services executin

73、g on their site,especially if they were inserted externally or maliciously.39%of respondents say they have lost up to$400K annually due to browser extensions (i.e.Honey,Rakuten,Coupon Cabin)giving unintended discounts.Brands continue to add 3-5 3rd parties to their sites each year.Thats nearly 20 ne

74、w 3rd parties added in the past 4 years this report has been running.64%of brands are prioritizing ensuring their site is fully secure to protect shoppers.75%of brands are investing in 3rd party governance and securing forms as an added layer of security.37%of brands are making a major investment in

75、 removing unwanted services that redirect shoppers offsite and offer unwanted discounts in 2021.What are brands investing in to ensure secure sites in 2021:3RD PARTY GOVERNANCE AND SECURING FORMSBOT MITIGATIONWAF64%58%75%Its clear from these data points that 3rd parties can cause a variety of harm t

76、o brands and shoppers,and retailers are adding more and more all the time.With eCommerce continuing to be the major channel for retailers,brands cant afford to not make site and browser security a major focus in 2021.Especially when this could all be solved with greater visibility into and governanc

77、e over your 3rd party technologies.Amazon is still the king445%of respondents think the pandemic has made the competitive gap between retailers and Amazon even bigger most likely linked to why 42%of brands are focused on solving shipping and inventory challenges in 2021.In last years eCommerce Leade

78、rs Survey,we dedicated an entire section to how brands were gearing up to compete with Amazon.During the drastic change of events in 2020,even the eCommerce giant had trouble with shipping delays and order fulfillment during peak traffic times.This year,we asked if brands still considered Amazon a c

79、ompetitor,or if they saw them as another selling channel:How can brands topple the king in 2021?Understandably,online advertising has been a beacon for brands this past year and is one way for them to go after Amazon.Initiatives like SEO,social,and paid search will help brands compete against the re

80、tail giant.Although saturated,53%of brands are still planning on investing 5%-20%of annual revenue into their ad spend.With such a large revenue lift over the past year,and with more traffic on the horizon,22%of brands are planning to reinvest over 21%of revenue into ad spend.Thats an impressive ret

81、urn,and a smart play for brands to cut into Amazons market lead.What percentage of revenue are you investing annually to drive people to your website?LESS THAN 5%5%-20%OVER 21%25%53%22%While 33%of brands consider Amazon to be a channel,39%consider the retail giant both a competitor and a channel.160

82、%10%20%30%40%50%eCommInsights2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends17eCommInsightsConclusionReflecting over the past year,retailers deserve a round of applause.No one was prepared for the effects the pa

83、ndemic would have on the retail industry.Stores closed.Online traffic(and revenue)soared.Brands had to react with immediate decision making.Online retailers worked tirelessly to solve problems caused by increased traffic and complexities of the pandemic.To make matters even more tricky,browser compl

84、exity continues to accelerate at an incredible rate making it even harder to efficiently handle the influx of online traffic.And shoppers arent giving brands any breaks;they still demand personalized site experiences(that come from new technology)and fast online transactions.Some things retailers sh

85、ould focus on in the coming year include:Traffic-Massive online traffic increases are finally here,and brands need to ensure their sites are optimized to handle this traffic in order to maximize revenue.Security-There is never enough security and layers of defense.eCommerce site technologies come wi

86、th hidden security risks,causing shopper data breaches and devastating headlines.Now more than ever,brands must make sure their sites are safe and secure.Architecture-Headless eCommerce platforms and custom UX(SPA/PWA/CMS)are finally being adopted and leveraged in unique ways,including partial and m

87、ix-and-match approaches to shopper experiences.Online retailers should re-evaluate their current eCommerce architecture to ensure they have the right mix of technologies to maximize the digital channels.Experience-Continued growth of 3rd party eCommerce technologies come from brands adding 5+per yea

88、r,and averaging over 45 3rd parties per site.Why are these 3rd parties so important?They provide engaging online experiences that shoppers demand.Brands must make sure that they are adding the right 3rd parties to their sites and that these technologies minimally impact site performance.Based on the

89、 responses of the 2021 eCommerce Leaders Report,online brands have come out(almost)on the other side of the pandemic,and are investing heavily in taking their eCommerce initiatives to a whole new level.Traffic and revenue are up,sales are consistent,and the future is here.With virtually no time to r

90、elax,retailers are already prioritizing security,architecture,and mobile for 2021.The challenges aheadBut there have certainly been challenges.Some major downfalls over the last year included shipping and inventory lags,lack of governance over 3rd party technologies,and believing that shoppers will

91、wait for a slow site to load.Just because most people are shopping online,and many dont have other options,does not mean they will be waiting more than 3 seconds to continue shopping.If they do out of necessity,they certainly will not be back once the pandemic is over.Another reason shoppers might s

92、kip your site while post-pandemic online shopping is if your 3rd party technologies are not in check.Many consumers are concerned about 3rd parties stealing their data.Make sure your brand is protecting them by having governance over the data your site technologies have access to.So,while we congrat

93、ulate you on your valiant efforts during a year of panic and unrest,a heros work is never over.The switch to eCommerce has officially(and forcibly)been set off,and 2021 will be the true test of hard lessons learned when retailers were pushed to their limits.2021 eCommerce Leaders Survey:eCommerce In

94、vestment&Innovation Trends18eCommInsightsDont worry,you can have it all.You dont have to choose between securing shopper data,utilizing the best 3rd parties for your brands to compete,and site speed.You really can have it all.Optimize,Accelerate,and Secure Digital Experiences By optimizing your eCom

95、merce site for performance,not only will the online shopper experience be consistent and fast,your site will be armed and protected against threats,such as becoming noncompliant to privacy laws,exposing customer data,or experiencing major performance anomalies due to increases in traffic or 3rd part

96、y failures.See and Control All 3rd Parties The average eCommerce site has 40-60 3rd party technologies.While these 3rd parties greatly enhance online experience for your shoppers,they also have been proven to significantly slow down page load times.Best practice:inventory,optimize,and control all yo

97、ur 3rd parties.By combining application sequencing,actionable analytics,and image optimization,online retail brands are enabled to speed up their sites in a matter of hours.The end result is reduced 3rd party performance violations,a super fast eCommerce site,and increased online conversions.Secure

98、Browser-Based Services Online brands today dont have control over all the browser-based digital services on their sites.For example,Chrome extensions and other add-on technologies are often loaded and executed on a site with little or no knowledge across the brand.This results in negative outcomes s

99、uch as lost revenue,data risks,and negative site performance.Best practice:control when and where all services are being executed,including 3rd parties and internal services you intend to have on site,as well as services that are not welcome and should be blocked.Optimize Those Images Heavy imagery

100、has become the norm for online retailers.However,this can really hurt page-load speed and consistency during the shopper experience.Best practice:optimize the images on your site through transcoding,image compression,image resizing,lazy loading,and caching.2021 eCommerce Leaders Survey:eCommerce Inv

101、estment&Innovation Trends19eCommInsightsAdd Layers of Security With new threats occurring everyday,site security has become a massive challenge for eCommerce sites.Bots,DDoS,and other security attacks increase cart abandonment,negatively impact shopper experience,and decrease conversions.Online reta

102、ilers need 24/7 visibility to detect security attacks as well as the ability to quickly take action to mitigate potential threats.Best practice:optimize your site for security with comprehensive multi-layer Web Application Firewall(WAF)security controls to limit the performance impact from malicious

103、 traffic.Additional advanced security capabilities and robust bot detection and remediation stop threats and SQL/Javascript injection issues.Speed it all upDue to the complexity of todays eCommerce sites,the average online shopper has a 50%chance of visiting a slow loading page.Inconsistent page loa

104、d times often result in shoppers abruptly ending their sessions,which lowers conversions and leaves negative consumer impressions of a brand.Best practice:through content transformation,flexible delivery,and content optimization,your site will be fast enough to see that increase in conversion.Sponsored by Yottaa,the leader in site speed and eCommerce technology provider,helping brands optimize,accelerate,and secure digital experiences,with assistance from WBR,a leading eCommerce industry research firm.Copyright 2021 YOTTAA