1、eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX12020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX3RD PARTYPerformance Impact GuideWELCOME TO THE2O2O 3rd Party IndexFor the 3rd year in a row,YOTTAA has released the 3rd Party Performance Index,providing detailed data on the performance of 3rd party tec

2、hnologies across eCommerce sites.In a year like no other when eCommerce became the primary shopping channel for consumers,brands are under a great deal of pressure to provide shoppers an engaging,seamless,and fast digital experience.Historically,this has been accomplished by adding rich content,imag

3、es,and technologies in order to provide the level of online shopping standard expected by consumers.However,because of the seismic shift to digital this year,in our 2020 index we are getting more prescriptive with granular information on 3rd party technology impacts and data,including recommendation

4、s to help brands keep pace with an ever changing retail landscape.Additionally,the YOTTAA platform,which optimizes the performance of eCommerce sites,is constantly improving and optimizing more and more sites,and collecting new and varied levels of data,much of which we are flagshipping in this repo

5、rt.For example,no longer does 3rd party performance impact stop at the Performance Impact Ratings we have used in past indexes.3rd party complexity,location,and how they enhance the digital shopping experience now weigh heavier than ever when determining if they are right for your site.As a result,t

6、his index proves to be an invaluable site performance tool for online retailers in 2020,as well as a one-stop listing of the top 3rd party eCommerce technologies across multiple categories.The index is based on data pulled from YOTTAAs knowledge base of over 1,500 eCommerce sites.Because YOTTAA is u

7、sed to accelerate so many sites,we have the unique visibility and insight into the performance of over 1,000 3rd parties.By deploying YOTTAA,brands are able to inventory all 3rd parties on their sites,benchmark individual 3rd party performance,and make optimizations based on knowledge captured from

8、every page view.Through YOTTAAs site optimization capabilities,our customers can add any 3rd party to their site,regardless of their Performance Impact Rating(PIR)ranking,and still achieve exceptionally fast performance.In this years index,we analyzed and ranked 500 of the most commonly used 3rd par

9、ties more than ever before while providing new data to help brands understand the full impact 3rd parties can have on site performance.2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEXeCommInsights2The 3rd Party Challenge:Rich Features vs.Fast Performance3rd parties account for 67%of load timePerformance is

10、sues are occurring on eCommerce sites because:Brands are adding all types of digital elements to meet shopper expectationsBrands are not taking into consideration the complexity of individual 3rd partiesBrands are not optimizing and accelerating 3rd partiesThe pressures for retailers to move to digi

11、tal have been intense over the past year.With store closures and people not wanting to leave their homes,brands that hadnt previously prioritized their digital experience took a huge hit.Its clear that optimizing the performance of digital channels is now a“must have”for retailers to succeed in this

12、 environment.As consumers demand a richer and more personalized experience while shopping online,more and more eCommerce 3rd parties are being released to empower retailers to meet those demands.Leading brands understand that adding numerous 3rd parties,such as live chat,personalization,and customer

13、 reviews,is the only way to meet the online experience todays consumers expect.But a big part of that optimal experience is fast site performance.Without optimizing for performance,adding too many 3rd parties can negatively impact page speed,conversion,and other shopping experience factors.Where the

14、 challenge occurs is when retailers approach their functionality strategy by setting load time budgets for their 3rd parties.The reality is,when it comes to site performance all 3rd parties are not equal:some load quickly,others load slowly.Those that are really rich in functionality are going to ta

15、ke even longer.The most important“budget”to set is total page load time,not the speed of individual 3rd parties.Dont get yourself caught in that trap.The most effective approach to a speedy,engaging eCommerce experience is to use the right technologies for your site not to set time budgets for them.

16、3eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEXPIRA Performance Impact Rating(PIR)is a rating that indicates how an individual 3rd party affects page load times.The PIR is calculated by adding a 3rd partys performance violations and the delay page load violations together and then dividing b

17、y the number of page views of the site.This performance indicator demonstrates the impact that each 3rd party has on shopper experience and online conversions.Performance Violations are individual errors that occur when a single 3rd party takes longer than 1 second to load.Delay Page Load Violations

18、 are individual errors that occur when a single 3rd party extends the time it takes for a shopper to be able to interact with a site.Performance Impact RatingHow Did We Collect This Data?The data in this report was collected from over 1,500 eCommerce sites using YOTTAAs digital experience optimizati

19、on solutions.As part of the YOTTAA platform,our 3rd Party Knowledge Base is a comprehensive repository of 3rd party data that grows with every page view.Through this knowledge base,the YOTTAA platform has deep visibility into site performance data from over 1,000 3rd parties used by our customers.Th

20、e YOTTAA platform also detects site performance violations of individual 3rd parties.These violations are used to create Performance Impact Ratings(PIR)for each 3rd party in the index.This index focuses on the performance of the top 500 most widely adopted 3rd parties.4eCommInsights2020 eCOMMERCE 3R

21、D PARTY TECHNOLOGY INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX5It takes hard work and effort for 3rd parties to improve by one level,i.e.from red to yellow or yellow to green.Typically this is done with an internal vendor roadmap focused on improving the performance impact their tech

22、nology is having on their customers sites.Most ImprovedSince this is the third year we have published this index,YOTTAA is able to compare the performance of tracked 3rd parties year-over-year.Some 3rd parties that were labeled as top violators last year took feedback from our index and improved sig

23、nificantly.Some did not.Here are the results.Year-Over-Year Updates2O192O182O2O8x8 ChatChatAdtelligentAd TechAlexaAnalyticsAMP ProjectAd TechBarilliancePersonalization Bing ServicesMarketing TechBizrate InsightsMarketing TechBlueConicMarketing TechCloud IQMarketing Tech CordialAnalyticsDstilleryMark

24、eting TechDynatraceApplication MonitoringEverest TechAnalyticsFanPlayerPersonalizationFit PredictorSizing TechGoogle Analytics ClassicAnalyticsGoogle One TapLogin TechIgnitionOneMarketing TechJustunoFraud DetectionKarmaCustomer ServiceKenshooMarketing TechLinkedInSocial MediaLive Chat,Inc.ChatLoggly

25、Log ManagementMerchant AdvantagePersonalizationmParticleCustomer ManagementPingdomApplication MonitoringPriceSpiderCustomer ReviewsPrivyCart AbandonmentPrometheus AnalyticsSAP SeeWhyCart AbandonmentSelectable MediaAd TechSociomanticAd TechSojernMarketing TechVimeoVideoYieldifyPersonalizationYellow t

26、o GreeneCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX6AdapTvVideoAdobe Tag ManagerTag ManagementAmazon AdvertisingAd TechBlue TriangleAnalyticsDataStream.ioAnalyticsForeseeCustomer ExperienceGoogle AdsAd TechGoogle Analytics AnalyticsLivePersonChat4-tellPersonalizationBounce ExchangeMarketin

27、g TechBranding BrandMobile Marketing TechPrismicCMSIDVisionClient-side SecurityMappedinMapsMyBuys(Magne+IC)PersonalizationOne SignalSMS MarketingOracle ResponsysEmail MarketingSalesforce Live AgentChatShopper ApprovedCustomer ReviewsStyliticsUser Generated ContentThrive CommerceMarketing TechZMagsCM

28、SScorecard ResearchAd TAd TechVisa CheckoutPayment ProcessingRed to YellowYellow to RedGreen to RedUnfortunately,not all year-over-year results indicated an improvement in performance levels.Most DeclinedeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX7AdformAd TechAlgoliaCommerce SearchAmazon

29、 PayPayment ProcessingBackInStockInventory ManagementBetter Business BureauSecurity CertificateCallRailCustomer ServiceCartful SolutionsPersonalizationConvertA/B TestingFont AwesomeFont ManagementFormStackMarketing TechGleamMarketing Tech HeapAnalyticsMark MonitorAnalyticsMerkle SearchMarketing Tech

30、Owl CarouselImage HostingPulsePointPersonalizationQuadPayPayment ProcessingSignifyDFraud ProtectionSnapchatSocial MediaStripePayment ProcessingTalkableMarketing TechTokenExClient-side SecurityWistiaVideoGreen to YellowAs a solution revolutionizing how consumers experience digital commerce,we face si

31、gnificant and unique page weight challenges.Using the 3rd Party Index as a guide,we prioritized performance and worked with the YOTTAA team to optimize load speed on our interactive content.This has resulted in faster,more consistent loading time and an improved PIR score.”Standout Performer:Content

32、 Management SystemsContent Management Systems(CMS)work on the front-end of sites.These tools,such as Zmags,Amplience,and Adobe AEM,manage complex,front-end content such as banners,headers,and shoppable imagery,making it easier for brands to generate and launch high-impact content.3rd parties that ar

33、e serving up images do a lot of heavy lifting,and as a result,can impact page load speed.This is why many CMS 3rd parties have red or yellow PIRs.This year Zmags put in a massive effort to improve the page load time of its product,and have successfully upgraded from a red to yellow rating.What a gre

34、at accomplishment in such a short time!This Zmags success story is proof that there is always an opportunity to improve performance impact.If 3rd parties feel as though they have exhausted all options to speed up their applications,YOTTAA is here to help.Cait Porte,SVP Customer Experience,ZmagseComm

35、Insights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX8Top Usage UpdatesData from the 2020 Index shows that there are some 3rd parties that are being used more this year than last year,and some that are being used much less.Kudos to these 3rd parties for increasing usage and certainly sales keep up the g

36、reat work!Adtelligent Ad TechAdapTV VideoMoat Ad Tech-33%-25%-46%Google reCAPTCHA Client-side SecurityPayPal Payment ProcessingPinterest Social Media+43%+52%+36%Top 3 IncreasesThe top 3 technologies that have increased in usage across eCommerce sites.Top 3 DecreasesThe top 3 technologies that have d

37、ecreased in usage across eCommerce sites.0%25%50%75%100%eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX954%Font AwesomeFont Management87%PinterestSocial MediaYOTTAA measures the saturation and usage of individual 3rd parties across our entire client base.Below are the top 20 3rd parties used

38、during our evaluation period.One result that stood out was that Google 3rd parties account for 8 of the 20 technologies used most by retailers.This number was high last year as well,indicating that retailers value the benefits of using Google technology.We also found that some notable 3rd parties th

39、at made this list last year have completely fallen off this years chart.Here is the full list of the top 20 3rd parties used during our evaluation period:AddThisSocial Media47%96%93%93%Google AdsAd Tech 98%Google Analytics UniversalAnalytics99%Google APIsAPIsGoogle TranslateTranslation75%KasperskySe

40、curity52%CriteoAd Tech94%Google FontsFont Management90%Google reCAPTCHAIdentity Management85%YoutubeVideo53%Mark MonitorAnalytics55%HotjarAnalytics65%Google SyndicationAd TechFacebookSocial Media94%Google Tag ManagerTag Management91%BingSearchTop 20 3rd Parties Deployed by RetailersInstagramSocial M

41、edia55%83%PaypalPayment ProcessingeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX10Google 3rd parties account for 8/20 technologies used most by retailers.These technologies fell off the Top 20 list this year:Goodbye Twitter.Hello Instagram!Brands are leveraging Instagram heavily this year,re

42、placing tweets with fun,shoppable imagery and videos.AdTech is falling in usage this yearThis could be due to the drastic increase in eCommerce traffic,and brands not needing to rely on ad spend to acquire that traffic.Top 20 Key Takeaways Adtelligent MoatAdapTV Twitter AdSafeThese technologies are

43、newcomers to the Top 20 list this year:Google APIs KasperskyInstagramMark MonitorAddThis“Providing User Generated Content and Customer Reviews for our clients is very complex from a technology standpoint.As a result,PowerReviews is committed to pushing the envelope in terms of our product innovation

44、 and this includes the speed it takes our application to load.Using the Performance Impact Rating as a guide to reaching optimal application speed performance,we have relied on Yottaa to validate our work focusing on delivering the fastest and smoothest customer experience possible.”Casey Murray,Dir

45、ector of Business Development&Partnerships,PowerReviewsSTANDOUT PERFORMEReCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX11In the 2019 3rd Party Index,we broke down the list of technologies into 5 categories representing the top violating 3rd parties that impact site performance.This year,we h

46、ave some newcomers to the Top Offender list.Analytics,Video,and CMS are hitting heavier this time around,joining Marketing/Ad Tech and Personalization in impacting eCommerce sites the most.The common theme here:more complexity yields more negative performance impact:Not all 3rd parties are created e

47、qual,and how they affect page load speed has to do with their complexity,and how much heavy lifting each one is doing.Consider how many server requests every 3rd party generates during each shopping session.Normally,eCommerce sites with 40+3rd parties require 300 calls to 100 servers to load a singl

48、e page.Thats a lot of work;but all those 3rd parties result in an engaging shopper experience.Its important for brands to understand the different levels of 3rd party complexity in order to find the right balance.More complex 3rd parties are technologies that are usually doing the most robust and dy

49、namic work on eCommerce sites,and while they can negatively impact page speed,they can also have a major positive impact on conversion rate and shopper engagement.Personalization,Marketing/Ad Tech,and CMS are what we refer to as complex technologies when it comes to impacting page load time.But this

50、 does not make them bad.In fact,you could argue that these tools are even more necessary to engage shoppers.But the fact that these technologies are extremely robust requires them to do more work and raises the potential for them to slow down page load times.Personalization,for example,is very compl

51、ex:its capturing information,its running queries,its changing content dynamically on the page.These are not simple tasks and require a ton of data to perform.Top 5 Offending Categories:Not All 3rd Parties are Created Equal1ANALYTICS2MARKETING/AD TECH3VIDEO4CMS5PERSONALIZATIONeCommInsights2020 eCOMME

52、RCE 3RD PARTY TECHNOLOGY INDEX123rd Party Deep DiveNew to the 3rd Party Index this year are key insights to 100 commonly used 3rd parties across our database.In the chart below,youll find three new performance metrics that break down the data even more:3rd PartyCategoryAverage Performance Impact(ms)

53、Finished Running(ms)%of the site pages with this 3rd partyKlevuCommerce Search517721100%PixleeUser Generated Content49788499%Stamped IOCustomer Reviews517146299%Salesforce|CQuotientPersonalization44689698%Code BlackbeltMarketing Tech35881898%PingdomApplication Monitoring29167598%Trust ArcPrivacy Tec

54、h50072498%UTag-TealiumTag Management357243197%Merkle SearchMarketing Tech28053396%One SignalSMS Marketing49867295%EvergagePersonalization46297395%accessiBeAccessibility22127094%AttentiveSMS Marketing 54385694%BrightedgeMarketing Tech510128694%Google for RetailMarketing Tech32850793%Google Analytics

55、UniversalAnalytics397108691%Cheetah DigitalMarketing Tech37299491%Google AdsAd Tech432162590%BluecorePersonalization 49354990%CLICK HERE FOR THE FULL LISTWhat percentage of an individual site the 3rd party is running onHow long it takes for the 3rd party to finish running in millisecondsAverage Perf

56、ormance Impact to Document Complete Time in millisecondseCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX13Average Performance Impact in MillisecondsTime to Finish Running in MillisecondsThe Average Performance Impact represents the typical amount of time the 3rd party runs before reaching Doc

57、Complete,or the average performance impact on Doc Complete.Doc Complete is when the onLoad event fires in the browser.This typically means that all static content has loaded and the page is fully interactive.Historically,this has been a good measurement for site performance.Doc Complete times are th

58、e most impactful on conversion rate;the faster the Doc Complete time,the higher the conversion rate.When someone is talking about the load time of a site,they are most likely referring to Doc Complete.Lets take a look at the 3rd parties with the highest Average Performance Impact:3rd PartyCategoryAv

59、erage Performance Impact(ms)Finished Running(ms)ipifyIP Terminal8988245MoatAd Tech8251355IBM Core MetricsAnalytics7011784NeuStar Ad AdvisorAd Tech576923CrazyeggA/B Testing573981AttentiveSMS Marketing 543856BrightcoveVideo5192646KlevuCommerce Search517721Stamped IOCustomer Reviews5171462As you can se

60、e in this chart,ipify takes nearly 900 ms to load prior to Doc Complete.If you have ipify on your site and your page load time is 3 seconds,then up to 30%of that time is directly related to ipify loading.With the Average Performance Impact comes great optimization opportunities.For example,if you we

61、re to optimize an individual 3rd party,how many seconds could you save?If you can shave off some milliseconds,then your site could reach Doc Complete faster.When a 3rd party is finished running,its measured by whats called Last Byte.This is when the 3rd party typically stops loading.Brightcove,for e

62、xample,has an Average Performance Impact of 519 ms on Doc Complete,however it doesnt finish running until 2.646 seconds.So,Brightcoves total site performance impact can be over 3 seconds if this isnt optimized and sequenced correctly.This is where the ability to change the loading order of 3rd parti

63、es becomes critical.By having a systematic way to proactively decide when individual 3rd parties load on specific pages,you can make sure the right technologies fire at the right time.For example,analytics solutions need to start running right away,or you wont get comprehensive data.But other 3rd pa

64、rty features,such as live chat,dont need to launch until after the shopper can engage with the site.No shopper navigates to a page and then immediately starts to use the chat function.Optimally sequencing the loading of all 3rd parties on your site ultimately shaves time off page load and gives shop

65、pers a fast and smooth experience.eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX14Percentage of the Site a 3rd Party is Running OnThis number indicates the percentage a 3rd party is running across a single site.For example,a Payment Processing 3rd party should be a very low percentage,as it

66、only belongs on the checkout page.An Analytics technology should have a high percentage,as it runs on many pages including product pages,homepage,or category pages.Lets dig into some of the findings:The reason why this stat is important is because if you have a 3rd party running across many pages of

67、 your site that should just be on a few pages,then that 3rd party is actually adding unnecessary page load times.This can hurt shopper experience and conversion.This is where brands need to be selective and thoughtful.You dont need Ratings&Reviews on a category page.You do need it on PDP pages.And i

68、f its on anything outside of PDP pages you are not only wasting your shoppers time,you might be costing your brand conversions!accessiBe is a technology that automates web accessibility for people with disabilities,and its running on 94%of the pages on a site.This makes sense,as its making the entir

69、e site more accessible.QuadPay,another payment processor,is running on 72%of pages on a site.This is a red flag!Payment technologies should only be running on checkout pages,and may cause a negative performance impact if too widely used throughout the site.Google Pay,a payment processing 3rd party,i

70、s only running on 13%of the pages on a site.This makes sense,as it should only be running on checkout pages.13%72%94%eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX15As mentioned in the last section,unnecessary 3rd parties running on too many pages can be a concern.But what can be even scarie

71、r?Too many unnecessary 3rd parties running on your checkout and login pages.And by“scary”we mean putting your shoppers data at risk.The industry saw this first-hand in June 2020,when accessories retailer Claires suffered a major data breach.The breach occurred when an unauthorized 3rd party accessed

72、 customer account information,including the last four digits of credit card numbers,expiration dates,and associated billing addresses.While its unclear how many customers were impacted by the breach,it has certainly shaken consumer trust.This was proven in the recently released 2020 Retail Systems R

73、esearch(RSR)Report,where 89%of surveyed consumers reported being concerned that 3rd party tech could steal their personal information.And rightfully so,as the graph below demonstrates a disturbing number of 3rd parties found on retailers checkout and login pages:Only ESSENTIAL 3rd parties should hav

74、e access to your checkout and login pages.On average,retailers have way too many.10%of retailers had pop up login pages,which are even harder to secure.Login PageRisks of 3rd Parties on Checkout PageseCommerce 3rd Party Security ConcernAverage#of 3rd Parties on Mobile DevicesCheckout Page2726Retail

75、Systems Research,September 2020eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX16NOAd TechCommerce SearchCustomer ReviewsInfluencer MarketingMalwareMapsMarketing AutomationMarketing TechPersonalizationSocial MarketingSocial MediaVideoYESA/B TestingAccessibilityAnalyticsAPMChatClient-side Secur

76、ityCMSCustomer ServiceDevelopment TestingError MonitoringFont ManagementIdentity ManagementImage HostingLog ManagementLogosMobificationPayment ProcessingRum AnalyticsSecurity BadgeSecurity CertificateTag ManagementWhich Types of 3rd Parties Should NOT be on Checkout?Checkout 3rd Party BreakdownBelow

77、 is a chart of 3rd party categories,and whether or not they are considered reasonable to have on the checkout page:Whether or not the individual 3rd party makes sense to be on checkoutPercentage of sites that have that 3rd party on checkoutLets look at some findings:of 3rd parties should NOT be on t

78、he checkout pages These unnecessary 3rd parties were on checkout on over 60%of sites:If you are one of the many sites to have one of these 3rd parties running on checkout,remove them immediately.Not only are you slowing down your site,but you are putting your customers data at risk.times that unnece

79、ssary 3rd parties appeared on checkout3,29696%79%60%60%?eCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX173rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)FacebookSocial Media96%NOBingSearch79%NOPinterestSocial Media60%NOSalesforce|CQuotientPersonaliza

80、tion34%NOBazaarvoiceCustomer Reviews32%NOControlling Where and When 3rd Parties are RunningBetween potential site performance issues,data vulnerabilities,lost revenue,and negative headlines caused by 3rd parties,its imperative for eCommerce brands to have visibility and control over all 3rd parties

81、and services executing on their sites.Without this visibility,3rd parties can be executing on a site with little or no knowledge across the brand.Dont be that brand.With an eCommerce site governance technology,such as YOTTAAs SERVICE CTRL,not only do you gain full visibility to these 3rd parties and

82、 services,but you are able to add a layer of security to enhance your overall security posture.This,in turn,provides better customer experiences,and ensures compliance with internal and external policies,such as GDPR and CCPA.CLICK HERE FOR THE FULL LISTeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLO

83、GY INDEX18PIRThe preceding PIR index listings highlighted the top performing 3rd parties,the top offenders,as well as year-over-year findings.Below is a listing of the top 3rd party technologies(listed in alphabetical order)used in the YOTTAA platform in September 2020.3rd Party Performance Indicato

84、r Rating Index3rd PartyCategoryPIR%of Sites33AcrossAd Tech2%4-tellPersonalization 1%4CiteMarketing Tech7%50million.clubSecurity28%8x8 ChatChat1%A3CloudAd Tech4%AB TastyA/B Testing3%accessiBeAccessibility12%Acoustic CampaignMarketing Automation1%Acoustic Experience AnalyticsAnalytics2%AcuityAdsAd Tec

85、h3%AdacadoAd Tech4%AdapTvVideo5%AdaraMarketing Tech1%AddshoppersMarketing Tech3%AddThisSocial Media47%AddToAnySocial Media2%AdformAd Tech7%ADman MediaMarketing Tech2%Represents a consistent negative impact on performanceRepresents an inconsistent negative performance impactRepresents little or no pe

86、rformance impacteCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX193rd PartyCategoryPIR%of SitesAdobe AnalyticsAnalytics14%Adobe Analytics BeaconAnalytics5%Adobe Dynamic MediaImage Hosting24%Adobe FontsFont Management38%Adobe Marketing CloudMarketing Tech39%Adobe Tag ManagerTag Management26%Ado

87、be Test and TargetA/B Testing16%AdrollMarketing Tech12%AdtelligentAd Tech9%AffirmPayment Processing9%AfterPayPayment Processing20%AgileOneIdentity Management2%AimtellNotification Tech2%Akamai mPulseAnalytics7%Akamai StatsAnalytics15%AlexaAnalytics2%AlgoliaCommerce Search5%Amazon AdvertisingAd Tech19

88、%Amazon LoginIdentity Management2%Amazon PayPayment Processing34%American List CouncelAnalytics6%AmobeeMarketing Tech10%AMP ProjectAd Tech4%AmplienceCMS6%AmplitudeAnalytics15%AppDynamicsApplication Monitoring3%AppMate Wishlist KingWish List2%Arm Treasure DataCustomer Analytics 2%AttentiveSMS Marketi

89、ng 24%AttraqtPersonalization2%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX203rd PartyCategoryPIR%of SitesAudioEyeAccessibility3%AurycVisual Intelligence 2%AvantLinkMarketing Tech2%AvochatoSMS Marketing 1%BackInStockInventory Management15%Barillia

90、ncePersonalization 1%BazaarvoiceCustomer Reviews44%BeeketingMarketing Automation3%BeeswaxAd Tech9%Better Business BureauSecurity Certificate2%BidSwitchAd Tech5%BidtellectAd Tech4%BingSearch91%Bing ServicesMarketing Tech23%BirdEyeCustomer Reviews1%Bizrate InsightsMarketing Tech16%BloomreachAd Tech6%B

91、lue TriangleAnalytics7%BlueConicMarketing Tech1%BluecorePersonalization 11%Bold CommerceSoftware Development13%Bold360Chat5%BoltPayment Processing1%BorderfreeFulfilment6%Bounce ExchangeMarketing Tech19%BraintreePayment Processing11%Branch.ioMarketing Tech2%Branding BrandMobile Marketing Tech2%BrandL

92、ockClient-side Security1%BrandwatchMarketing Tech1%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX213rd PartyCategoryPIR%of SitesBreadPayment Processing1%BrightcoveVideo10%BrightedgeMarketing Tech6%BrontoEmail Marketing 15%BugsnagError Monitoring52%

93、BuyerGenomicsMarketing Tech1%CallRailCustomer Service2%Canada PostDirect Mail1%CarroInfluencer Marketing5%Cartful SolutionsPersonalization2%CartKitMarketing Tech2%Casale MediaAd Tech6%CelebrosCommerce Search1%CentroMarketing Tech4%CertonaPersonalization13%ChannelAdvisorMarketing Tech8%Chase Merchant

94、 ServicesPayment Processing1%ChatraChat3%Cheetah DigitalMarketing Tech7%ChoozleMarketing Tech1%ClicktaleAnalytics5%Cloud IQMarketing Tech 1%CloudinaryImage Hosting21%CloudspongeSocial Marketing3%Code BlackbeltMarketing Tech7%CommerceHubInventory Management3%ComodoSecurity Badge2%ConjuredWeb Developm

95、ent 1%ConnexityMarketing Tech3%Content SquareAnalytics8%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX223rd PartyCategoryPIR%of SitesConversantMarketing Tech28%ConvertA/B Testing2%CookieBotPrivacy Tech3%CordialAnalytics4%Coupon CabinCoupon Tech24%C

96、oupon FollowCoupon Tech7%CrazyeggA/B Testing18%CriteoAd Tech52%Cross SellPersonalization1%CuralateMarketing Tech16%CustoraMarketing Tech3%CyberAgent AI Tech StudioAd Tech3%Dash HudsonMarketing Tech4%Data Plus MathAd Tech1%DatadogApplication Monitoring1%DataStream.ioAnalytics3%dataxu-now RokuMarketin

97、g Tech6%DatonicsAd Tech2%Decibel InsightAnalytics2%DialogTechMarketing Tech2%DigicertSecurity4%DisqusCustomer Service5%District MAd Tech1%DoubleVerifyAd Tech2%DriftChat1%DstilleryMarketing Tech2%DynAdmicMarketing Tech1%Dynamic YieldPersonalization15%DynatraceApplication Monitoring3%Eckoh Web ChatCha

98、t Security 1%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX233rd PartyCategoryPIR%of SiteseGainCustomer Service3%EmarsysPersonalization4%EmojiisImage Hosting2%EMX DigitalMarketing Tech2%EnsightenTag Management6%EqualWebAccessibility5%Everest TechAn

99、alytics25%EvergagePersonalization9%ExelatorAd Tech3%ExponentialAd Tech2%ExtoleMarketing Tech5%EyeotaMarketing Tech3%FacebookSocial Media98%Facebook BusinessAd Tech3%FAN CommunicationsMarketing Tech6%FanPlayerPersonalization1%FindifyPersonalization2%Fit PredictorSizing Tech1%Five9Chat1%Flash TalkingA

100、d Tech6%FlippAd Tech1%FlowProject Management3%FomoMarketing Tech2%Font AwesomeFont Management54%Fonts by Hoefler&CoFont Management6%FFont Management20%ForeseeCustomer Experience4%FormStackMarketing Tech4%ForterClient-side Security8%FourSixtySocial Marketing9%3RD PARTY PERFORMANCE INDICATOR RATING IN

101、DEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX243rd PartyCategoryPIR%of SitesFreeWheelAd Tech2%Fresh RelevancePersonalization3%Freshworks FreshchatChat4%FriendBuyMarketing Tech3%FuelXAd Tech3%FullstoryPersonalization11%GeoTrustSecurity Certificate2%GhosteryTag Management8%GitHubSoftware D

102、evelopment8%GladlyCustomer Service2%GleamMarketing Tech 3%Global-eLocalized Checkout3%GlobalsignSecurity Certificate2%Google AdsAd Tech96%Google AMPWeb Development 2%Google Analytics ClassicAnalytics45%Google Analytics UniversalAnalytics99%Google APIsAPIs93%Google Customer ReviewsCustomer Reviews12%

103、Google FontsFont Management94%Google for RetailMarketing Tech6%Google MapsMaps22%Google One TapLogin Tech1%Google PayPayment Processing29%Google reCAPTCHAClient-side Security90%Google SyndicationAd Tech65%Google Tag ManagerTag Management94%Google TranslateTranslation93%Google VideoVideo2%Google Web

104、Font LoaderFont Management2%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX253rd PartyCategoryPIR%of SitesGorgiasCustomer Service5%GranifyMachine Learning1%GravatarAvatar Tech18%GroovinAdsAd Tech1%GroupByMarketing Tech2%GumGumMarketing Tech2%Hawksea

105、rchCommerce Search1%Headliner LabsMarketing Automation2%HeapAnalytics3%HiConversionPersonalization3%HivewyreAd Tech4%HoneyMarketing Tech44%HotjarAnalytics55%Hull.ioMarketing Tech1%Human PresenceIdentity Management1%IBM Core MetricsAnalytics4%Icon FinderImage Hosting3%IDVisionClient-side Security1%Ig

106、nite ChuteUser Generated Content1%IgnitionOne-Now Zeta GlobalMarketing Tech7%ImgIXImage Hosting8%ImpactMarketing Tech17%Improve DigitalAd Tech1%InnovidVideo2%INSIDEChat6%InsiderMarketing Tech5%InspectletA/B Testing4%InstagramSocial Media55%InstanaApplication Monitoring5%InstantSearch+Commerce Search

107、5%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX263rd PartyCategoryPIR%of SitesIntegral Ad ScienceAd Tech4%IntercomChat13%InvocaMarketing Tech3%ipifyIP Terminal11%iSpot.tvAd Tech5%iZootoNotification Tech2%JivoxPersonalization5%JudgeMeCustomer Revie

108、ws9%JustunoMarketing Tech11%JW PlayerVideo2%KarmaDevelopment Testing1%KarteAnalytics5%KasperskySecurity 75%KenshooMarketing Tech13%KlarnaPayment Processing15%KlaviyoEmail Marketing 40%KlevuCommerce Search4%KlicklyAd Tech3%KustomerCustomer Service 3%LaunchDarklyDevelopment Testing1%LevelAccessAccessi

109、bility2%LimeSpotPersonalization3%Linc GlobalCustomer Experience4%LinkedInSocial Media16%LinkedIn Marketing SolutionsMarketing Tech10%ListrakMarketing Tech18%Live Chat,Inc.Chat5%LiveClickerEmail Marketing3%LiveIntentEmail Marketing9%LivePersonChat13%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommIn

110、sights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX273rd PartyCategoryPIR%of SitesLiveRampIdentity Management16%LogglyLog Management16%LoginRadiusIdentity Management1%Loop CommerceGift Giving2%LooxCustomer Reviews5%LotameAnalytics4%LoyaltyLionLoyalty Platform5%Lucky Orange-SettingsMarketing Tech11%Lytic

111、sIdentity Management4%Magic Toolbox Magic Zoom PlusImage Hosting1%MailchimpMarketing Tech14%MapboxMaps6%MappedinMaps1%Mark MonitorAnalytics53%MarketoMarketing Automation9%MasterpassPayment Processing1%Material Design IconsImage Hosting3%MavrckInfluencer Marketing2%MaxmindSecurity 2%McAfee SECUREClie

112、nt-side Security8%MeasuredAnalytics2%MedalliaCustomer Experience8%MAd Tech16%MediaMathAd Tech8%MediaWallahIdentity Management1%Merchant AdvantagePersonalization1%MeredithMarketing Tech1%Merkle SearchMarketing Tech4%MicroAdAd Tech5%MixPanelAnalytics14%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeComm

113、Insights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX283rd PartyCategoryPIR%of SitesMoatAd Tech26%MobifyMobification1%Modern ImpactAd Tech1%MonetatePersonalization14%MoovwebMobification1%MouseflowAnalytics4%Moveable InkPersonalization17%MoxieChat5%mParticleCustomer Management1%MpEasyLinkSEO Marketing5%M

114、yBuys(Magne+IC)Personalization3%MyRWish list 2%NaviStoneDirect Mail 2%NeedleChat1%NetlifyProject Management 3%NeuStar Ad AdvisorAd Tech23%New RelicApplication Monitoring25%Nexstar DigitalAd Tech1%NextopiaCommerce Search3%NICE inContactCustomer Service1%NinthDecimalMarketing Tech1%NortonSecurity Cert

115、ificate3%NostoPersonalization11%NuanceArtificial Intelligence1%OkendoCustomer Reviews3%OktopostSocial Marketing2%OlapicUser Generated Content4%OlarkChat2%Omega ThemeCMS5%One SignalSMS Marketing7%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX293rd P

116、artyCategoryPIR%of SitesOneTrustSecurity Certificate31%OoyalaVideo2%OpenXAd Tech6%OptimizelyA/B Testing11%OptimonkMarketing Tech3%OptimoveCustomer Management2%Oracle BlueKaiPersonalization10%Oracle Data CloudAd Tech3%Oracle EloquaMarketing Tech5%Oracle MaxymiserA/B Testing2%Oracle ResponsysEmail Mar

117、keting9%Oracle Service CloudCustomer Service9%OrderGrooveSubscription Management3%OutbrainAd Tech13%Owl CarouselImage Hosting2%OwnerIQAd Tech5%Oxi Social LoginIdentity Management3%PaypalPayment Processing83%PCA PredictClient-side Security6%Pebble PostDirect Mail 8%PepperjamMarketing Tech13%PingdomAp

118、plication Monitoring9%PinterestSocial Media87%PixleeUser Generated Content4%PlacedAttribution2%PodsightsAd tech4%Polyfill.ioPrograming Tech17%PostieDirect Mail3%Power ReviewsCustomer Reviews17%PowerlinksAd Tech1%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNO

119、LOGY INDEX303rd PartyCategoryPIR%of SitesPowr.ioMarketing Tech7%PrecognitiveFraud Prevention1%PriceSpiderCustomer Reviews9%PrismicCMS1%PrivyCart Abandonment13%Prometheus Intelligence TechnologyAnalytics1%PtengineAnalytics2%PublitasMarketing Tech5%PubmaticAd Tech4%PulsePointPersonalization3%Push OwlN

120、otification Tech7%QikifyWeb Development 7%QuadPayPayment Processing3%QualtricsAnalytics8%QuantcastMarketing Tech21%Quantum MetricAnalytics10%QubitPersonalization2%Queue-itWaiting Room1%QuoraQuestion&Answer3%RadialOrder Management2%Radius8Marketing Tech3%Rakuten MarketingAd Tech29%Rapleaf-TowerdataEm

121、ail Marketing40%RecartSocial Marketing2%RefersionAffiliate Marketing 6%ReflektionPersonalization10%RepleniumInventory Management1%Reseller RatingsCustomer Reviews2%ResonateAd Tech2%RevTraxMarketing Tech1%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY IND

122、EX313rd PartyCategoryPIR%of SitesRhythmOneAd Tech4%Rich RelevancePersonalization3%Rise.aiCustomer Experience3%RiskifiedFraud Detection5%RockerBoxMarketing Automation2%RollbarError Monitoring9%RoomvoAugmented Reality 1%Rubicon ProjectAd Tech5%RunAd Tech3%SailThruPersonalization3%SaleCycleCart Abandon

123、ment6%Salesforce-Email StudioEmail Marketing3%Salesforce Audience StudioAd Tech33%Salesforce|CQuotientPersonalization31%SalesForce IGoDigitalRecommendations11%Salesforce Live AgentChat16%Salesforce PardotMarketing Tech2%SAP Customer Data CloudIdentity Management4%SAP SeeWhyCart Abandonment2%Scarab R

124、esearchPersonalization6%Scorecard ResearchAd Tech19%SearchaniseCommerce Search7%SearchSpringCommerce Search4%Secret Sauce PartnersFit Technology1%SegmentAnalytics23%Selectable MediaAd Tech1%SellpointsAd Tech1%SemasioPersonalization1%SentryDevelopment Testing22%SessionCamAnalytics7%3RD PARTY PERFORMA

125、NCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX323rd PartyCategoryPIR%of SitesShareaholicSocial Media1%ShareASaleMarketing Tech9%SharethisSocial Media29%ShareThroughAd Tech2%ShopgateInventory Management1%Shopper ApprovedCustomer Reviews2%ShoprunnerGlobal Shipping6%Si

126、decarPersonalization5%SignalTag Management7%SignifyDFraud Protection10%SizmekAd Tech6%SkimLinksSEO Marketing5%SLI SearchCommerce Search3%SlyceSearch1%Smart WishlistWish list 1%SmartAdServerAd Tech2%Smarter RemarketerAd Tech7%Snap EngageChat2%SnapchatSocial Media34%Social AnnexAd Tech2%SociomanticAd

127、Tech3%SojernMarketing Tech6%Sovrn CommerceAffiliate Marketing6%Speed CurveAnalytics1%Ad Tech2%SpringServeAd Tech2%SprinklrSocial Marketing7%Stamped IOCustomer Reviews9%SteelhouseAd Tech14%StoreMapperMaps3%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY IN

128、DEX333rd PartyCategoryPIR%of SitesStripePayment Processing7%StyliticsUser Generated Content5%subwayblazeSecurity48%Swell RewardsLoyalty Platform9%SymantecSecurity Badge6%TaboolaAd Tech17%Tailwind AppSocial Media14%TalkableMarketing Tech6%TangibleeCustomer Management 1%TapadIdentity Management14%Tead

129、sAd Tech9%The Trade DeskAd Tech38%Thrive CommerceMarketing Tech2%TokenExClient-side Security1%TrackJSDevelopment Testing2%TransUnionIdentity Management33%TrueFitFit Technology12%Trust ArcPrivacy Tech4%Trust WaveSecurity Badge2%TrustPilotCustomer Reviews5%TubemogulAd Tech2%TurntoCustomer Reviews8%TVP

130、ageUser Generated Content1%TwitterSocial Media43%UnbxdCommerce Search4%UpsellitMarketing Tech9%UsableNetAccessibility3%UserReplayAnalytics1%UTag-TealiumTag Management26%Ve InteractiveMarketing Tech2%3RD PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX343

131、rd PartyCategoryPIR%of SitesVerifyPassIdentity Management1%VerisignSecurity Badge2%Verizon MediaAd Tech4%VideoAmpAd Tech1%VideoJSVideo10%VimeoVideo34%Visa CheckoutPayment Processing4%Visual Website OptimizerA/B Testing8%VizuryMarketing Tech1%WebCollageAd Tech5%WeboramaMarketing Tech1%WeglotLanguage3

132、%WistiaVideo4%WooBoxMarketing Tech2%XandrAd Tech27%XaxisMarketing Tech1%Yahoo AnalyticsAnalytics38%YandexPersonalization45%YieldifyPersonalization3%YieldOneAd Tech1%YotpoCustomer Reviews36%YoutubeVideo85%ZendeskChat18%ZeotapCustomer Analytics 1%ZMagsCMS7%ZonosGlobal Shipping1%Zopim/ZendeskChat6%3RD

133、PARTY PERFORMANCE INDICATOR RATING INDEXeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX353rd PartyCategoryAverage Performance Impact(ms)Finished Running(ms)%of the site pages with this 3rd partyaccessiBeAccessibility22127094%Adobe AnalyticsAnalytics33344451%Adobe Dynamic MediaImage Hosting355

134、1521958%Adobe FontsFont Management35151844%Adobe Marketing CloudMarketing Tech40456038%Adobe Tag ManagerTag Management356237252%AfterPayPayment Processing43554933%Amazon PayPayment Processing32139622%AmplienceCMS452357576%AttentiveSMS Marketing 54385694%BazaarvoiceCustomer Reviews370426632%BingSearc

135、h31049586%BloomreachAd Tech43363253%BluecorePersonalization 49354990%Bold CommerceSoftware Development45859872%BraintreePayment Processing385188112%BrightcoveVideo519264621%BrightedgeMarketing Tech510128694%BrontoEmail Marketing 465142584%CertonaPersonalization47654825%Cheetah DigitalMarketing Tech3

136、7299491%Code BlackbeltMarketing Tech35881898%CrazyeggA/B Testing57398111%CriteoAd Tech48969664%DigicertSecurity24124531%Dynamic YieldPersonalization405463069%3rd Party Data Deep DiveeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX363rd PartyCategoryAverage Performance Impact(ms)Finished Runnin

137、g(ms)%of the site pages with this 3rd partyEverest TechAnalytics30056112%EvergagePersonalization46297395%ExtoleMarketing Tech33037788%FacebookSocial Media438140381%Font AwesomeFont Management36346421%FFont Management36958126%ForterClient-side Security374297989%FourSixtySocial Marketing267112434%Glob

138、al-eLocalized Checkout420134326%Google AdsAd Tech432162590%Google Analytics UniversalAnalytics397108691%Google APIsAPIs28172927%Google Customer ReviewsCustomer Reviews15019876%Google FontsFont Management40055669%Google for RetailMarketing Tech32850793%Google PayPayment Processing24439913%Google reCA

139、PTCHAClient-side Security322144412%Google Tag ManagerTag Management36973476%HotjarAnalytics32879652%IBM Core MetricsAnalytics701178412%ipifyIP Terminal898824511%KenshooMarketing Tech47279864%KlarnaPayment Processing457151538%KlaviyoEmail Marketing 385188684%KlevuCommerce Search517721100%ListrakMarke

140、ting Tech352114045%Live Chat,Inc.Chat21180010%LivePersonChat435199047%Mark MonitorAnalytics40459038%3RD PARTY DATA DEEP DIVEeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX373rd PartyCategoryAverage Performance Impact(ms)Finished Running(ms)%of the site pages with this 3rd partyMcAfee SECURECl

141、ient-side Security493117486%MAd Tech410175050%Merkle SearchMarketing Tech28053396%MoatAd Tech825135560%MonetatePersonalization375149786%NeuStar Ad AdvisorAd Tech57692375%NextopiaCommerce Search29656564%NortonSecurity Certificate33943573%NostoPersonalization334537183%OlapicUser Generated Content38021

142、4427%One SignalSMS Marketing49867295%OneTrustSecurity Certificate32974970%OptimizelyA/B Testing39874331%OrderGrooveSubscription Management31481347%PaypalPayment Processing380131014%PingdomApplication Monitoring29167598%PinterestSocial Media432111040%PixleeUser Generated Content49788499%Power Reviews

143、Customer Reviews347133228%QuadPayPayment Processing42370772%Salesforce|CQuotientPersonalization44689698%SalesForce IGoDigitalRecommendations41560477%Salesforce Live AgentChat401241740%SearchSpringCommerce Search499140445%SessionCamAnalytics347135687%ShoprunnerGlobal Shipping570120831%SignalTag Manag

144、ement32071124%SignifyDFraud Protection425112784%Stamped IOCustomer Reviews517146299%3RD PARTY DATA DEEP DIVEeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX383rd PartyCategoryAverage Performance Impact(ms)Finished Running(ms)%of the site pages with this 3rd partySteelhouseAd Tech403132979%Styl

145、iticsUser Generated Content242167224%TaboolaAd Tech4211436846%TalkableMarketing Tech38358374%Trust ArcPrivacy Tech50072498%TurntoCustomer Reviews422128280%TwitterSocial Media28070639%UTag-TealiumTag Management357243197%VideoJSVideo50770721%Visual Website OptimizerA/B Testing35474039%XandrAd Tech4277

146、3460%YotpoCustomer Reviews402342036%YoutubeVideo37641120%ZendeskChat35436878%ZMagsCMS449340923%3RD PARTY DATA DEEP DIVEeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX39Checkout 3rd Party Breakdown3rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)33Acro

147、ssAd Tech1%NO4-tellPersonalization 1%NO4CiteMarketing Tech9%NO50million.clubSecurity1%NOA3CloudAd Tech2%NOAB TastyA/B Testing3%YESaccessiBeAccessibility9%YESAcoustic CampaignMarketing Automation1%NOAcoustic Experience AnalyticsAnalytics1%NOAcuityAdsAd Tech1%NOAdacadoAd Tech3%NOAdaraMarketing Tech1%N

148、OAddshoppersMarketing Tech3%NOAddThisSocial Media13%NOAddToAnySocial Media1%NOAdformAd Tech1%NOADman MediaMarketing Tech1%NOAdobe AnalyticsAnalytics17%YESAdobe Analytics BeaconAnalytics9%YESAdobe Dynamic MediaImage Hosting15%YESAdobe FontsFont Management29%YESAdobe Marketing CloudMarketing Tech30%NO

149、Adobe Tag ManagerTag Management17%YESAdobe Test and TargetA/B Testing1%YESAdrollMarketing Tech8%NOeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX403rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)AffirmPayment Processing10%YESAfterPayPayment Processin

150、g13%YESAgileOneIdentity Management2%YESAimtellNotification Tech1%NOAkamai mPulseAnalytics2%YESAkamai StatsAnalytics13%YESAlexaAnalytics2%YESAlgoliaCommerce Search4%NOAmazon AdvertisingAd Tech13%NOAmazon PayPayment Processing16%YESAmerican List CouncelAnalytics4%YESAmobeeMarketing Tech6%NOAMP Project

151、Ad Tech1%NOAmplienceCMS4%YESAmplitudeAnalytics16%YESAppDynamicsApplication Monitoring2%YESAppMate Wishlist KingWish List1%YESAttentiveSMS Marketing 26%NOAttraqtPersonalization1%YESAudioEyeAccessibility3%YESAurycVisual Intelligence 1%NOAvantLinkMarketing Tech3%NOAvochatoSMS Marketing 1%YESBackInStock

152、Inventory Management8%YESBarilliancePersonalization 1%NOBazaarvoiceCustomer Reviews32%NOBeeswaxAd Tech1%NOBetter Business BureauSecurity Certificate2%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX413rd PartyCategory%of sites with this 3rd party on checkoutShoul

153、d be on Checkout Pages?(Y/N)BidSwitchAd Tech3%NOBidtellectAd Tech3%NOBingSearch79%NOBizrate InsightsMarketing Tech15%NOBloomreachAd Tech5%NOBlue TriangleAnalytics3%YESBlueConicMarketing Tech1%NOBluecorePersonalization 13%NOBold CommerceSoftware Development3%YESBold360Chat5%YESBoltPayment Processing1

154、%YESBorderfreeFulfilment6%YESBraintreePayment Processing8%YESBranch.ioMarketing Tech2%NOBranding BrandMobile Marketing Tech1%NOBrandLockClient-side Security1%YESBrandwatchMarketing Tech1%NOBreadPayment Processing1%YESBrightcoveVideo3%NOBrightedgeMarketing Tech5%NOBrontoEmail Marketing 13%NOBugsnagEr

155、ror Monitoring20%NOBuyerGenomicsMarketing Tech1%NOCallRailCustomer Service1%YESCarroInfluencer Marketing2%NOCartful SolutionsPersonalization2%YESCartKitMarketing Tech1%NOCasale MediaAd Tech2%NOCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX423rd PartyCategory%of si

156、tes with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)CelebrosCommerce Search1%NOCentroMarketing Tech3%NOCertonaPersonalization13%NOChannelAdvisorMarketing Tech4%YESCheetah DigitalMarketing Tech6%NOClicktaleAnalytics2%YESCloud IQMarketing Tech 1%YESCloudinaryImage Hosting6%YESCloudspon

157、geSocial Marketing1%NOCode BlackbeltMarketing Tech1%NOCommerceHubInventory Management1%YESComodoSecurity Badge1%YESConjuredWeb Development 1%YESContent SquareAnalytics10%YESConversantMarketing Tech20%NOConvertA/B Testing2%YESCookieBotPrivacy Tech1%NOCordialAnalytics1%NOCoupon CabinCoupon Tech6%YESCo

158、upon FollowCoupon Tech1%YESCrazyeggA/B Testing9%YESCriteoAd Tech40%YESCross SellPersonalization1%NOCuralateMarketing Tech15%NOCustoraMarketing Tech3%NODash HudsonMarketing Tech2%NODatadogApplication Monitoring1%YESDataStream.ioAnalytics3%NOCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD

159、PARTY TECHNOLOGY INDEX433rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)DatonicsAd Tech1%NODecibel InsightAnalytics3%YESDialogTechMarketing Tech1%NODigicertSecurity3%NODisqusCustomer Service1%YESDoubleVerifyAd Tech1%NODriftChat1%YESDstilleryMarketing Tech1%

160、NODynamic YieldPersonalization16%NODynatraceApplication Monitoring3%YESeGainCustomer Service2%YESEmarsysPersonalization1%NOEmojiisImage Hosting2%YESEnsightenTag Management4%YESEqualWebAccessibility1%YESEverest TechAnalytics16%YESEvergagePersonalization3%NOExelatorAd Tech1%NOExponentialAd Tech2%NOExt

161、oleMarketing Tech4%NOEyeotaMarketing Tech1%NOFacebookSocial Media96%NOFacebook BusinessAd Tech1%NOFanPlayerPersonalization1%NOFindifyPersonalization2%NOFive9Chat1%YESFlash TalkingAd Tech5%NOFlowProject Management3%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX4

162、43rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)FomoMarketing Tech1%NOFont AwesomeFont Management45%YESFonts by Hoefler&CoFont Management3%YESFFont Management14%YESForeseeCustomer Experience3%YESFormStackMarketing Tech1%NOForterClient-side Security9%YESFou

163、rSixtySocial Marketing5%NOFreeWheelAd Tech1%NOFresh RelevancePersonalization3%NOFreshworks FreshchatChat2%YESFreshworks FreshdeskChat1%YESFriendBuyMarketing Tech5%NOFuelXAd Tech3%NOFullstoryPersonalization7%NOGeoTrustSecurity Certificate1%YESGhosteryTag Management2%YESGitHubSoftware Development1%NOG

164、ladlyCustomer Service9%YESGleamMarketing Tech 1%NOGlobal-eLocalized Checkout4%YESGlobalsignSecurity Certificate2%YESGoogle AdsAd Tech100%YESGoogle AMPWeb Development 3%YESGoogle Analytics ClassicAnalytics11%YESGoogle Analytics UniversalAnalytics98%YESGoogle APIsAPIs31%NOGoogle Customer ReviewsCustom

165、er Reviews8%NOCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX453rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)Google FontsFont Management86%YESGoogle for RetailMarketing Tech3%NOGoogle MapsMaps26%NOGoogle One TapLogin Tec

166、h1%NOGoogle PayPayment Processing11%YESGoogle reCAPTCHAClient-side Security29%YESGoogle SyndicationAd Tech31%NOGoogle Tag ManagerTag Management100%YESGoogle TranslateTranslation33%YESGoogle Web Font LoaderFont Management12%YESGorgiasCustomer Service5%YESGranifyMachine Learning1%YESGravatarAvatar Tec

167、h4%NOGroovinAdsAd Tech1%NOGroupByMarketing Tech1%NOGumGumMarketing Tech1%NOHawksearchCommerce Search1%NOHeadliner LabsMarketing Automation2%NOHeapAnalytics5%YESHiConversionPersonalization2%NOHivewyreAd Tech4%NOHoneyMarketing Tech29%NOHotjarAnalytics34%YESHull.ioMarketing Tech1%NOHuman PresenceIdenti

168、ty Management1%YESIBM Core MetricsAnalytics4%YESIcon FinderImage Hosting1%YESIDVisionClient-side Security1%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX463rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)Ignite ChuteUse

169、r Generated Content1%NOImgIXImage Hosting5%YESImpactMarketing Tech14%NOInnovidVideo1%NOINSIDEChat2%YESInspectletA/B Testing2%NOInstagramSocial Media17%NOInstantSearch+Commerce Search4%NOIntegral Ad ScienceAd Tech1%NOIntercomChat1%YESInvocaMarketing Tech2%NOipifyIP Terminal4%YESiSpot.tvAd Tech1%NOJiv

170、oxPersonalization2%NOJudgeMeCustomer Reviews1%NOJustunoMarketing Tech7%NOJW PlayerVideo1%NOKarteAnalytics1%YESKasperskySecurity 27%NOKenshooMarketing Tech9%NOKlarnaPayment Processing8%YESKlaviyoEmail Marketing 18%YESKlevuCommerce Search3%NOKlicklyAd Tech2%YESKustomerCustomer Service 3%NOLevelAccessA

171、ccessibility1%NOLimeSpotPersonalization2%NOLinc GlobalCustomer Experience4%NOCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX473rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)LinkedInSocial Media5%NOLinkedIn Marketing Solut

172、ionsMarketing Tech1%NOListrakMarketing Tech9%NOLiveClickerEmail Marketing2%NOLiveIntentEmail Marketing8%NOLivePersonChat9%YESLiveRampIdentity Management5%YESLogglyLog Management9%YESLoop CommerceGift Giving2%YESLotameAnalytics1%YESLoyaltyLionLoyalty Platform2%NOLucky Orange-SettingsMarketing Tech6%N

173、OLyticsIdentity Management1%NOMagic Toolbox Magic Zoom PlusImage Hosting1%YESMailchimpMarketing Tech3%NOMapboxMaps1%NOMappedinMaps1%NOMark MonitorAnalytics21%YESMarketoMarketing Automation2%NOMasterpassPayment Processing1%YESMaterial Design IconsImage Hosting2%YESMavrckInfluencer Marketing2%NOMaxmin

174、dSecurity 1%NOMcAfee SECUREClient-side Security6%YESMeasuredAnalytics1%YESMedalliaCustomer Experience8%YESMAd Tech8%NOMediaMathAd Tech3%NOCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX483rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkou

175、t Pages?(Y/N)Merchant AdvantagePersonalization1%YESMerkle SearchMarketing Tech5%NOMicroAdAd Tech1%NOMixPanelAnalytics4%YESMoatAd Tech1%NOMobifyMobification1%YESModern ImpactAd Tech1%NOMonetatePersonalization14%NOMoovwebMobification2%YESMouseflowAnalytics4%NOMoveable InkPersonalization10%NOMoxieChat1

176、%YESmParticleCustomer Management1%YESMpEasyLinkSEO Marketing1%NOMyBuys(Magne+IC)Personalization2%NOMyRWish list 1%NONaviStoneDirect Mail 2%NONeedleChat1%NONeuStar Ad AdvisorAd Tech13%NONew RelicApplication Monitoring19%YESNextopiaCommerce Search2%NONICE inContactCustomer Service1%YESNortonSecurity C

177、ertificate2%YESNostoPersonalization6%NONuanceArtificial Intelligence1%NOOkendoCustomer Reviews1%NOOlapicUser Generated Content4%NOOlarkChat1%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX493rd PartyCategory%of sites with this 3rd party on checkoutShould be on C

178、heckout Pages?(Y/N)Omega ThemeCMS1%YESOne SignalSMS Marketing3%NOOneTrustSecurity Certificate22%YESOoyalaVideo1%NOOpenXAd Tech3%NOOptimizelyA/B Testing7%YESOptimonkMarketing Tech1%NOOptimoveCustomer Management2%NOOracle BlueKaiPersonalization5%NOOracle Data CloudAd Tech2%NOOracle EloquaMarketing Tec

179、h1%NOOracle MaxymiserA/B Testing1%YESOracle ResponsysEmail Marketing6%NOOracle Service CloudCustomer Service4%YESOrderGrooveSubscription Management3%NOOutbrainAd Tech9%NOOwl CarouselImage Hosting2%YESOwnerIQAd Tech4%NOOxi Social LoginIdentity Management2%YESPaypalPayment Processing48%YESPCA PredictC

180、lient-side Security4%YESPebble PostDirect Mail 9%NOPepperjamMarketing Tech9%NOPingdomApplication Monitoring9%YESPinterestSocial Media60%NOPixleeUser Generated Content4%NOPlacedAttribution1%NOPodsightsAd tech4%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX503rd

181、PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)Polyfill.ioPrograming Tech10%NOPostieDirect Mail2%NOPower ReviewsCustomer Reviews13%NOPowr.ioMarketing Tech3%YESPrecognitiveFraud Prevention1%YESPriceSpiderCustomer Reviews4%YESPrismicCMS1%YESPrivyCart Abandonment

182、7%YESPrometheus Intelligence TechnologyAnalytics1%YESPublitasMarketing Tech1%NOPubmaticAd Tech1%NOPulsePointPersonalization1%YESPush OwlNotification Tech5%NOQuadPayPayment Processing2%YESQualtricsAnalytics8%YESQuantcastMarketing Tech9%NOQuantum MetricAnalytics6%YESQubitPersonalization3%NOQuoraQuesti

183、on&Answer1%NORadialOrder Management1%YESRadius8Marketing Tech1%YESRakuten MarketingAd Tech22%NORapleaf-TowerdataEmail Marketing20%NORecartSocial Marketing1%NORefersionAffiliate Marketing 5%NOReflektionPersonalization7%NORepleniumInventory Management1%YESReseller RatingsCustomer Reviews1%NOCHECKOUT 3

184、RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX513rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)ResonateAd Tech2%NORevTraxMarketing Tech1%NORhythmOneAd Tech1%NORich RelevancePersonalization3%NORise.aiCustomer Experience3%YESRiskifi

185、edFraud Detection6%YESRockerBoxMarketing Automation2%NORollbarError Monitoring7%YESRubicon ProjectAd Tech2%NORunAd Tech1%NOSailThruPersonalization3%NOSaleCycleCart Abandonment2%YESSalesforce-Email StudioEmail Marketing1%NOSalesforce Audience StudioAd Tech13%NOSalesforce|CQuotientPersonalization34%NO

186、SalesForce IGoDigitalRecommendations11%NOSalesforce Live AgentChat9%YESSalesforce PardotMarketing Tech1%NOSAP Customer Data CloudIdentity Management4%YESSAP SeeWhyCart Abandonment1%NOScarab ResearchPersonalization7%YESScorecard ResearchAd Tech1%NOSearchaniseCommerce Search3%NOSearchSpringCommerce Se

187、arch4%YESSecret Sauce PartnersFit Technology1%YESSegmentAnalytics5%NOSentryDevelopment Testing4%YESSessionCamAnalytics6%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX523rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N)Sh

188、areASaleMarketing Tech1%NOSharethisSocial Media10%NOShareThroughAd Tech1%NOShopper ApprovedCustomer Reviews2%NOShoprunnerGlobal Shipping5%NOSidecarPersonalization3%NOSignalTag Management4%YESSignifyDFraud Protection13%YESSizmekAd Tech1%NOSkimLinksSEO Marketing3%YESSLI SearchCommerce Search2%NOSmart

189、WishlistWish list 1%YESSmartAdServerAd Tech1%NOSmarter RemarketerAd Tech3%NOSnap EngageChat1%YESSnapchatSocial Media26%NOSocial AnnexAd Tech2%NOSociomanticAd Tech2%NOSojernMarketing Tech1%NOSovrn CommerceAffiliate Marketing1%YESAd Tech1%NOSpringServeAd Tech1%NOSprinklrSocial Marketing2%NOStamped IOC

190、ustomer Reviews4%NOSteelhouseAd Tech14%NOStoreMapperMaps1%YESStripePayment Processing3%YESStyliticsUser Generated Content6%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX533rd PartyCategory%of sites with this 3rd party on checkoutShould be on Checkout Pages?(Y/N

191、)subwayblazeSecurity9%NOSwell RewardsLoyalty Platform10%NOSymantecSecurity Badge4%YESTaboolaAd Tech7%NOTailwind AppSocial Media4%NOTalkableMarketing Tech8%NOTangibleeCustomer Management 2%NOTapadIdentity Management5%NOTeadsAd Tech5%NOThe Trade DeskAd Tech29%NOThrive CommerceMarketing Tech2%NOTokenEx

192、Client-side Security1%YESTrackJSDevelopment Testing4%YESTransUnionIdentity Management11%YESTrueFitFit Technology12%YESTrust ArcPrivacy Tech4%YESTrust WaveSecurity Badge1%YESTrustPilotCustomer Reviews2%NOTubemogulAd Tech1%NOTurntoCustomer Reviews9%NOTVPageUser Generated Content1%NOTwitterSocial Media

193、23%NOUnbxdCommerce Search3%NOUpsellitMarketing Tech2%NOUsableNetAccessibility4%YESUserReplayAnalytics1%YESUTag-TealiumTag Management23%YESVe InteractiveMarketing Tech2%YESCHECKOUT 3RD PARTY BREAKDOWNeCommInsights2020 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX543rd PartyCategory%of sites with this 3rd part

194、y on checkoutShould be on Checkout Pages?(Y/N)VerifyPassIdentity Management1%NOVerizon MediaAd Tech2%NOVideoJSVideo3%NOVimeoVideo14%NOVisa CheckoutPayment Processing2%YESVisual Website OptimizerA/B Testing5%YESVizuryMarketing Tech1%NOWebCollageAd Tech1%NOWistiaVideo3%NOXandrAd Tech18%NOYahoo Analyti

195、csAnalytics22%NOYandexPersonalization5%NOYieldifyPersonalization1%YESYotpoCustomer Reviews27%NOYoutubeVideo29%NOZendeskChat15%YESZMagsCMS5%YESZonosGlobal Shipping1%NOCHECKOUT 3RD PARTY BREAKDOWN55In a time where online shopping has become a necessity rather than a convenience,retailers have been for

196、ced to focus on digital.As a result,3rd parties have never been so important in helping brands build incredibly functional and dynamic shopping experiences.These experiences have made it easier for consumers to transition to online shopping;something that doesnt always come naturally.While 3rd parti

197、es are necessary in todays new economy,it is critical that brands know whether these technologies will help or hinder their online experience by understanding exactly where they are running on their sites,when they are experiencing issues,and how they are impacting site performance.As the cause of o

198、ver 67%of eCommerce site latency,3rd party technologies can have a serious impact on both conversion and shopper experience.The 2020 eCommerce 3rd Party Technology Index provides brands with a single source of truth on how these 3rd parties are affecting site performance.You dont have to live with t

199、he negative performance impact of 3rd party technologies.You can have a fast performing site that also contains rich and engaging 3rd party features.Thousands of brand sites today rely on YOTTAA to speed up their eCommerce sites.YOTTAAs acceleration solutions,which were purpose-built to improve the

200、performance of sophisticated eCommerce sites,optimize the sequencing and loading of 3rd party technologies(regardless of their index rating),so shoppers experience fast loading pages on every visit.Improve Performance Guarantee consistently fast page load times across your entire site.Analyze and Co

201、ntrol 3rd Parties Identify and improve the load times of all 3rd parties on your site.Measure Speed Impact on Conversion Gain knowledge of the best conversion speeds for your site and how you compare to the industry.Control When and Where Services Execute Use information governance and content secur

202、ity policy to keep your site secure,especially on checkout and login pages.Increase and Manage Traffic Gain visibility into your traffic including violations and peak traffic alerts,and visitor insight.Secure eCommerce Sites Mitigate threats with WAF 3-7 security and control to limit performance imp

203、acts from malicious traffic and scripts.Deploy Quick and Flexible Acceleration Solutions Augment your existing eCommerce technologies through flexible deployment options.ConclusionWhat Can You Do?If you have built a website that includes many of the 3rd party technologies listed in this report,then

204、you are already ahead of the game.But dont accept slower page load times as the forced“reality”of innovation implement a fast,consistent,and scalable site.Contact YOTTAA today to conduct a free trial of our eCommerce acceleration solutions,and find out how you can deliver an exceptionally fast eComm

205、erce site,increased online conversions,and the best shopper experience possible.The end result is an eCommerce website with higher conversions and more engaging shopping experiences.YOTTAAs acceleration solutions can speed up any and all 3rd parties on your site.This way,you get the freedom to choose whichever technologies fit your needs without sacrificing site speed.