1、Spotlight on trending ingredients and products to identify future opportunities.2023 Mintel Trending Ingredients to Watch：Food and Drink for ThoughtExperts in what consumers want and whyMintel experts track the trending ingredients and new product launches worldwide,spotlight trends affecting the ma

2、rket and its future growth.Well take you through 7 worth knowing ingredients and 20+products from Mintel Global New Products Database(GNPD),hoping to inspire your product development and innovation.02 04 06 0813 15 17Brightly and healthy:Pitaya More than eye health:Calendula Hydrating from the outsi

3、de in:Hyaluronic Acid Stress relievers:Gamma-aminobutyric AcidTraditional Chinese Medicine ingredient:SchisandraNew natural sugar:Trehalose Superfruit rising star:NoniPitayaBRIGHTLY AND HEALTHYPitaya is native to the tropical rainforests of Mexico,the Caribbean and Central America.It has the effect

4、of beauty,detoxification and stomach protection.Pitaya contains phytoalbumin,which is rarely found in fruits and vegetables,and can bind to heavy metal ions in the body and be excreted through the excretory system,thus acting as a detoxifier.In addition,the high content of anthocyanins in pitaya can

5、 fight free radicals and effectively anti-aging.Among New Launches in Mintel Global New Products Database(GNPD)Pitaya ingredients have penetrated into many Asian,European and American countries,and globally,the Chinese market has the largest share and is increasing year by year.Among the food and dr

6、ink products with pitaya launched in the last three years(Dec 2019-Nov 2022),the common fruit juice drink category has the largest share(15.5%),and there are also relatively niche sub-categories,such as pastry and instant noodles,which account for a smaller share of the total(2.7%;2.4%).1MENGNIU ORI

7、GINAL FLAVOURED YOGURT WITH MIXED CRUNCHY MILK ALMOND AND POPPING CANDYThe product is fermented using four kinds of strain,and is said to contain 35%more protein than the national standard,containing pitaya,nuts and popping candy.(China)Source:Mintel GNPDGNPD New Products OverviewCHUANGE HELICOLENUS

8、 DACTYLOPTERUS DUMPLINGSHandmade,pitaya juice added for vibrant color.(China)Source:Mintel GNPDMOCAFINE MIECASSA DRAGON FRUIT INSTANT FRIED MOCAF NOODLEIt is rich in fiber,low in fat.(Indonesia)Source:Mintel GNPDVERY DRAGON FRUIT FLAVORED SPARKLING ANTIOXIDANT INFUSIONIt contains white tea and green

9、 coffee fruit and has antioxidant claims.(Mexico)Source:Mintel GNPD2CalendulaMORE THAN EYE HEALTHCalendula flowers are edible and full of luteolin,the anti-oxidant which is beneficial for eye health.In addition,calendula is also known to have anti-inflammatory effects and therefore has the potential

10、 to improve skin health.Calendula extract has been long used as a source of lutein in the VMS category.As vision health becomes a key consumer health concern,it is expected to enter the food and drink categories.Among New Launches in Mintel Global New Products Database(GNPD)Of the food and drink new

11、 products launched in the last three years(Dec 2019-Nov 2022)that emphasize calendula ingredients,tea has been the major category,while the rising trend of dairy products is obvious.Japan has been the most active market,followed by a strong growth in Germany.Overall the APAC region is leading in the

12、 use of calendula.3GNPD New Products OverviewT6 GOOD NIGHT ARTISAN HERBAL TEA BLENDThis floral tea is caffeine-free,containing five floral types:lavender and calendula to help reduce anxiety.(Indonesia)Source:Mintel GNPDPULMUONE DANONE THE NOON SOLUTION DRINKING YOGURTThis product is designed to car

13、e for eye and stomach health,contains lutein extracted from calendula flower,vitamin A,vitamin C,six kinds of probiotics,etc.(South Korea)Source:Mintel GNPDLOVE TEA SKIN GLOW ORGANIC TEAIt is said to feature a carefully selected blend of organic herbs to help support healthy,clear skin-herbs used in

14、 this blend including calendula,traditionally been used to help reduce inflammation,improve clearance of toxins.(UK)Source:Mintel GNPDEYEJAM ORIGINAL FLAVOURED NUTRITIOUS YOGURT DRINK WITH FRUIT PULPIt is added with 3mg of lutein ester per bottle to help support vision health.The product is free fro

15、m artificial colourings,cane sugar and fat.(China)Source:Mintel GNPD4Hyaluronic acid is a substance that occurs naturally in the skin,eyes and connective tissue around joints.Its main function is to retain water in tissue cells,helping to keep eyes moist,joints lubricated and skin smooth.In early 20

16、21,China approved the inclusion of hyaluronic acid as an ingredient in food,drink and nutritional supplements.Hyaluronic acid has officially moved from external use to internal use in China.In these new products,hyaluronic acid is often connected with edible beauty and anti-aging benefits.Hyaluronic

17、 AcidHYDRATING FROM THE OUTSIDE INAmong New Launches in Mintel Global New Products Database(GNPD)From November 2019 to October 2022,food and drink containing hyaluronic acid are still niche,however,the number of new products is growing rapidly,with a three-year growth rate of 91.1%.In Mintel Reports

18、 Health Products-China-2021,47%*of women reported taking food and beverages with beauty and skin care benefits.*Base:1,500 Chinese female internet users aged 18-595GNPD New Products OverviewRETURN LIFE HANTONGSSOK CACAO FLAVOUR DIET SHAKEIt is enriched with hyaluronic acid and is sold in 700g packag

19、es with HACCP and traceability marks.(South Korea)Source:Mintel GNPDHY HARUYACHAE VITA ESSENCE JUICE WITH HYALURONIC ACID&VITAMIN CThe product is claimed to provide 100%of daily vitamin C needed,providing 100mg of vitamin C derived from acerola,is free from sweeteners,color and preservatives.(South

20、Korea)Source:Mintel GNPDYINENG JASMINE WHITE PEACH FLAVOURER WATERIt contains 57mg sodium hyaluronate per bottle,zero sugar,fat or calorie.(China)Source:Mintel GNPD6Gamma-aminobutyric Acid(GABA),a small molecular weight non-protein amino acid,is widely distributed in the seeds,roots and tissue fluid

21、s of plants such as legumes,ginseng and herbs,and has physiological effects such as improving sleep quality and lowering blood pressure.In recent years,the development of GABA-related functional foods has attracted attention,including plant and microbial sources of GABA foods.Meanwhile,researchers a

22、re creating GABA-rich beverages using various fruit and vegetable raw materials with-carboxyglutamyl residues(Gla)or monosodium glutamate(MSG)as substrates,and through the fermentation of highly safe microorganisms such as yeast liquor and lactic acid bacteria.Gamma-aminobutyric AcidSTRESS RELIEVERS

23、Among New Launches in Mintel Global New Products Database(GNPD)In the last five years(Oct 2017-Sep 2022),the share of products containing GABA ingredients in food,drink and healthcare products has grown from 16.8%to 24.0%globally.During the same period,Japan,China and the USA accounted for 57.6%,15.

24、6%and 10.3%of the global market for GABA-containing products.7GNPD New Products OverviewKRACIE BITTER LEMON SOFT CHEWS WITH GABAThey contain GABA to promote relaxation and are described as refreshing soft chews featuring bitter lemon peel,with a crispy outer layer and a chewy filling.Source:Mintel G

25、NPDYILI BL-99 PROBIOTIC SOLID BEVERAGEEach unit contains the following nutrients:the manufacturers exclusive patented strain BL-99 probiotic;20 billion CFU active probiotic;30mg GABA;xylo-oligosaccharide and fructooligosaccharides that help maintain normal intestinal function.(China)Source:Mintel GN

26、PDSascha Fitness Restore Cortisol Night Support Dietary SupplementA vegan advanced formula for men and women that supports metabolism and healthy adrenal function and promotes balanced cortisol response,relaxation and sleep quality.(USA)Source:Mintel GNPD8Schisandra is a highly adaptable berry nativ

27、e to northern China.Rich in ancient wisdom and natural holistic healing attributes,Traditional Chinese Medicine(TCM)ingredients can thrive as functional ingredients in food and drink for various demographics.SchisandraTRADITIONAL CHINESE MEDICINE INGREDIENTAmong New Launches in Mintel Global New Pro

28、ducts Database(GNPD)Schisandra is currently used mainly in the tea and dietary supplement categories,with Korea and the USA being the key markets for product launches of this ingredient.The anti-aging,blood sugar lowering and liver protection benefits may be expected to help Schisandra further penet

29、rate the energy drink and functional beverage categories.9GNPD New Products OverviewDANO OMIJA&HIBISCUS VITALITY CLEAN ICE TEA BAGThis product is made with only natural ingredients,including Korean omija and stevia leaves,and contains no additives.(USA)Source:Mintel GNPDMOON JUICE THE FULL MOON HERB

30、AL SUPPLEMENTIt comprises one sachet each:Beauty Dust for skin,said to target stress and accelerated aging,improving skin clarity,helping to protect from free radicals,and featuring a tart berry flavor that pairs well with matcha,water,smoothies or lemonade;Spirit Dust for mood,targeting stress for

31、the relief of tension and irritability to calm and brighten mood,described as sweet and nutty,pairing well with coffee,chocolate,tea,smoothies or milk;and Dream Dust,Power Dust,Sex Dust and Brain Dust.(USA)Source:Mintel GNPDDAYDREAM CUCUMBER LIME SPARKLING WATERIt comprises carbonated water infused

32、with hemp oil,schisandra,moringa and ginseng,provides 10 calories,and contains no sugar.(Canada)Source:Mintel GNPD10Many foods naturally contain trehalose,with yeast and mushrooms having the highest levels.It is often used as a food additive(water retention)and sweetener,with a sweetness equivalent

33、to 45%of sucrose,while with fewer calories.Trehalose can also be used to stabilize or reduce odor.TrehaloseNEW NATURAL SUGARAmong New Launches in Mintel Global New Products Database(GNPD)Trehalose has grown at a rate of nearly 22%over the last three years,with activity in all major markets,highest i

34、n Japan.The sub-categories with the highest share of food and drink containing trehalose are cakes,pastry and sweets,with weight gain and muscle building and probiotic claims growing the most rapidly.11GNPD New Products OverviewBOON BOON TIRAMISU FLAVOURED LIGHT CAKE Free from added flour,sucrose an

35、d butter,it provides 56 calories per cake.(China)Source:Mintel GNPDNATURAL LAWSON DOUBLE BERRY&CHEESE CREAM BAGEL WITH PEARL BARLEY This low carb product contains 14.5g sugar and 9.6g dietary fibre.Source:Mintel GNPDA1 SNACK LAB NOUGAT It is said to be made using milk powder from New Zealand and tre

36、halose instead of white granulated sugar,the product is free from trans fat.(China)Source:Mintel GNPD12Noni fruit is the fruit of Morinda citrifolia,a plant of the Rubiaceae Morinda genus,growing in the tropical areas.It is positioned as a functional fruit because of its antioxidant,detoxification a

37、nd beauty benefits,as well as immune system enhancement.NoniSUPERFRUIT RISING STARAmong New Launches in Mintel Global New Products Database(GNPD)Noni applications are currently more active in the category of meal replacement drinks and juices.Combined with the functional properties,digestive health

38、is the mainstream claim,other health claims like high fiber and low calorie also show a growing trend.In the last three consecutive years,nearly one-third of the new products came from the Korean market,more than any other regions.13GNPD New Products OverviewDR.CALORIE+CUT CAL BLACK TEA LATTE PROTEI

39、N DIET is said to provide more than 136 kinds of vegetable and fruit enzymes with high fibre,18 kinds of amino acids,79 vitamins and minerals,400 billion probiotics and noni.(China)Source:Mintel GNPDWEWELL NONIQ MORINDA CITRIFOLIA BROWN RICE CINNAMOMUM DRINK is mainly contains noni and brown rice,wh

40、ich is claimed to enhance digestion.(Vietnam)Source:Mintel GNPDBALANCE GROW ORGANIC NONI JUICE is made with 100%noni from Hawaii.(South Korea)Source:Mintel GNPD14About MintelMintel is the expert in what consumers want and why.As the worlds leading market intelligence agency,our analysis of consumers,markets,product innovation and competitive landscapes provides a unique perspective on global and local economies.Since 1972,our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.Our purpose is to help businesses and people grow.