1、12YOUR PRESENTERSIanEsslingJasonCloughS E N I O R D I R E C T O R,S U R V E Y I N S I G H T SS E N I O R D I R E C T O R,C L I E N T I N S I G H T S3Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach

2、the audiences you care aboutThe value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand s

3、afety with industry leading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the key consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement,&benchmark agains

4、t competitors.Align the brands tone around the sentiment to max.engagement243M+Mobile Phones/Tablets192M+Desktops138M+CTV Devices68M+TVs33%Households Measured210 Local Markets130K+Movie Screens Measured25K+Movie Theaters Measured74 Countries25M+Brands,Publishers&Influencers70+Countries covering Face

5、book,Twitter,Instagram,YouTube,Twitch&TikTok42022 Digital Commerce UpdateGrowth of Online GrocerySocial CommerceKey TakeawaysAGENDA12345DIGITAL COMMERCE DATA HAS BEEN SOURCED FROM COMSCORES CONSUMER PANEL AND ONGOING RESEARCHFOCUS OF THIS REPORT IS U.S.DATA IN 2022Dollars spent online in non-travel

6、retail categories,via both smartphone and tablet.Dollars spent online in non-travel retail categories,via desktop or mobile devices.Travel spending is not included in retail commerce6Connecting the dots to dollars7THE NUMBER YOUVE BEEN WAITING FORTotal non-travel retail dollars spent online in 2022(

7、desktop+mobile)Source:Comscore Digital Commerce Measurement,U.S.,2022A FIRST MILESTONEFOR THE INTERNET:U.S.online retail spending surpassed1T$Highest year of digital commerce everHighest quarter ever8JUST HOW QUICKLY HAS DIGITAL COMMERCE ACCELERATED TO REACH THE$1 TRILLION MILESTONE?Source:Comscore

8、Digital Commerce Measurement,U.S.,2013-2022Dollars spent are not adjusted for inflation.Retail spending does not include Travel$235.3$268.4$305.3$364.2$436.6$528.2$615.1$705.4$904.3 2000022$1.09TT O T A L D I G I T A L C O M M E R C E D O L L A R S I N B I L L I O N

9、S9ONLINE GROCERY AND APPAREL ARE BY FAR THE TOP SPENDING CATEGORIESSource:Comscore Digital Commerce Measurement,U.S.,2021-2022Dollars spent are not adjusted for inflation.Retail spending does not include TravelEvent tickets has shown exceptional growth in post-pandemic recoveryT O P G R O S S I N G

10、D I G I T A L C O M M E R C E C A T E G O R I E ST O T A L 2 0 2 2T O P G R O W I N G D I G I T A L C O M M E R C E C A T E G O R I E SY O YGrocery/Baby/PetApparel&AccessoriesComputers&PeripheralsConsumer ElectronicsFurniture&AppliancesEvent TicketsDigital ContentApparel&AccessoriesVideo Games&Acces

11、soriesHome and GardenTOTAL DIGITAL COMMERCE 2022$1.09T+21%10ONLINE NON-TRAVEL RETAIL EXCEEDED ONE TRILLION DOLLARS SPENT FOR THE FIRST TIME IN HISTORYSource:Comscore Digital Commerce Measurement,U.S.,2019-2022Dollars spent are not adjusted for inflation.Retail spending does not include Travel15%15%1

12、8%17%17%8%18%16%22%34%25%31%22%23%21%18%$99.0$103.3$100.7$126.7$109.4$108.2$115.9$144.6$133.2$142.3$141.9$180.3$158.2$169.8$170.5$204.7$38.9$41.2$46.4$58.8$52.1$47.8$57.3$70.1$64.3$67.4$73.9$101.0$81.8$87.5$90.5$127.5$137.9$144.5$147.1$185.5$161.5$156.0$173.2$214.7$197.5$209.8$215.8$281.3$240.0$257.

13、2$260.9$332.2 Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Y O Y%C H A N G E I N T O T A L D I G I T A L C O M M E R C E$Total Digital Commerce MobileDesktopBILLIONS($)11A BIG STORY OVER THE PAST YEAR HAS BEEN THE RECOVERY IN THE TICKETS&EVENTS CATE

14、GORY,WHICH HAS SEEN HUGE GROWTHSource:Comscore Digital Commerce Measurement,U.S.,Q4 2021 Q4 2022T O P 3 G R O W I N G C A T E G O R I E S T O T A L D I G I T A L C O M M E R C E Q 4EVENT TICKETSGROCERY/BABY/PETHOME/GARDEN12Q4 2021Q4 2022Desktop Retail Commerce$180.3B$204.7BMobile Retail Commerce$101

15、.0B$127.5BTotal Digital Retail Commerce$281.3B$332.2BShare of Spending via Mobile35.9%38.4%Y-o-Y Growth Desktop+24.7%+13.5%Y-o-Y Growth Mobile+44.1%+26.3%Y-o-Y Growth Total Digital+31.0%+18.1%THE STRONG 18 PERCENT GROWTH SEEN IN Q4 2022 WAS DRIVEN LARGELY BY MOBILES 26%PERCENT YEAR-OVER-YEAR JUMP So

16、urce:Comscore Digital CommerceMeasurement,U.S,Q4 2021 Q4 20221324%25%27%29%29%28%29%32%32%32%31%33%33%33%32%34%36%34%34%35%38%Q417Q118Q218Q318Q418Q119Q219Q319Q419Q120Q220Q320Q420Q121Q221Q321Q421Q122Q222Q322Q422AFTER MULTIPLE YEARS HOVERING IN THE LOW 30S,MOBILES SHARE OF TOTAL DIGITAL COMMERCE DOLLA

17、RS HAS NEARLY REACHED 40%Source:Comscore Digital Commerce Measurement,U.S.,Q4 2017-Q4 2022M-C O M M E R C E S H A R E O F T O T A L D I G I T A L C O M M E R C E D O L L A R S14NOT ONLY IS THE TICKETS&EVENTS CATEGORY GROWING QUICKLY IN TERMS OF MOBILE DOLLARS,IT IS ALSO SHOWING SIGNIFICANT SHARE GRO

18、WTHSource:Comscore Digital Commerce Measurement,U.S,Q1 2019-Q4 2022M O B I L E S H A R E O F T O T A L D I G I T A L S P E N D B Y K E Y R E T A I L C A T E G O R YQ119 Q219 Q319 Q419 Q120 Q220 Q320 Q420 Q121 Q221 Q321 Q421 Q122 Q222 Q322 Q422Q422Total RetailApparel&accessoriesConsumer electronicsGr

19、ocery/Baby/PetHome/Garden/AppliancesEvent tickets46%88%28%38%15ONLINE RETAIL SPENDING IN THE 2022 HOLIDAY SEASON BROKE$230 BILLION,AND GREW+20%YEAR OVER YEARSource:Comscore Digital Commerce Measurement,U.S.,Q4 2018-2022R E T A I L D I G I T A L C O M M E R C E S P E N D I N G (N O V +D E C)TO TAL D

20、I G I TAL C O M M E R C E M O B I L ED E S K TO P$81.3$91.6$103.6$129.4$146.5$34.2$42.1$48.2$70.5$92.6 200212022$239.0$115.5$133.7$151.8$199.9BILLIONS($)16AS RETAILERS CONTINUE TO PUSH EARLY PROMOTIONS,THIS YEAR NOVEMBER GAINED SIX PERCENTAGE POINTS OF SPENDING SHARESource:Comscore Digita

21、l Commerce Measurement,U.S.,Q4 2018-2022M O N T H L Y S H A R E O F Q U A R T E R L Y C O N S U M E R S P E N D I N G (T O T A L D I G I T A L)D E C E M B E RN O V E M B E RO C TO B E R28%28%29%28%28%38%38%37%38%44%34%34%33%34%28%20021202217Growth of Online Grocery18$9.5$10.0$11.8$10.1$11

22、.5$11.7$18.9$19.1$21.2$24.5$30.8$27.7$39.7$30.9$31.4$32.8$34.2$5.3$4.1$5.7$6.9$7.3$10.2$13.1$13.6$13.1$12.7$12.3$15.4$18.7$17.7$19.7$22.3$29.8$14.8$14.2$17.5$17.0$18.8$21.9$32.0$32.7$34.3$37.2$43.1$43.1$58.4$48.5$51.1$55.1$64.0 Q42018Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021

23、Q42021Q12022Q22022Q32022Q42022BY 2020,ONLINE GROCERY HAD ROCKETED TO A TOP-GROSSING DIGITAL COMMERCE CATEGORY&CONTINUES TO GROWSource:Comscore Digital Commerce Measurement,U.S.,2018-2022Dollars spent are not adjusted for inflationGrocery/Baby/Pet-TotalMobileDesktopBILLIONS($)19Q12019Q22019Q32019Q420

24、19Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022GROCERY SPENDING ON MOBILE DEVICES HAS CONTINUED TO OUTPACE APPAREL SINCE Q1 2020Source:Comscore Digital Commerce Measurement,U.S.,Q1 2019 Q4 2022G R O C E R Y/B A B Y/P E T C A T E G O R Y V S A P P A R E L(M O B I L E C O M

25、M E R C E)GROCERY/BABY/PETAPPAREL$29.8B$21.9B$4.1BQ1 2020 was the first quarter any mobile retail category had higher spending than Apparel$6.7BQ1 2019Q1 2020Q4 2021Q4 2022Q4 202020INDEXING TO Q1 2019,FOOD/GROCERY SOCIAL ACTIONS HAVE GROWN AT A FASTER RATE THAN APPARELShareablee Metrics&Trends,US*Re

26、tail Apparel&Accessories,US*Consumer Goods Food&Grocery,Category Total Actions,Facebook,Instagram,Twitter,January 2019-December 2022T O T A L A C T I O N S (F B,I G,T W)I N D E X,Q 1 2 0 1 9 =B A S E 1 0 0F O O D/G R O C E RYAP PA R E L/AC C E S S O R I E S0204060800Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3

27、Q4Q1Q2Q3Q42002221Social Commerce22A C T I O N S Q 3 T O Q 4 2 0 2 2ENGAGEMENT WITH CONTENT SPONSORED BY U.S.RETAILERS&CPG BRANDSComscore Social powered by Shareablee,Partnership Explorer,US Consumer Goods&US Retail,Q3 and Q4,2022F A C E B O O KI N S T A G R A M23156M62M207M155MConsumer Go

28、odsRetailCOMMERCE CATEGORIES HAVE SEEN STRONG GROWTH ON TIKTOKComscore Social powered by Shareablee,Metrics&Trends,US Consumer Goods and US Retail,Actions(Category Total),TikTok,2020-2022T I K T O K A C T I O N S24T I K T O K V I E W S U.S.R E T A I L&C P G THE COMMERCE GROWTH STORY ON TIKTOKComscor

29、e Social powered by Shareablee,Metrics&Trends,US Retail and US Consumer Goods,Video Views(Category Total),TikTok,2020-20222 0 2 02 0 2 225who visited TikTokin past month also visited AmazonA L I X A S H L E Y E A R L E50%2.1M500M+100%+Percentage of her top trending posts from the past 90 days(IG,TT)

30、relate to Amazon and her store frontNumber of actions over the last 90 days on 9 content pieces that mention the word“Amazon”Number of views on TikTok just in December 2022Follower growth on TikTok and Instagram2618%28%October 2021October 2022FINDING DEALS IS MORE IMPORTANT THAN EVERSource:Plan Metr

31、ix Multi-platform,Total Audience 18+,3-month average ending October 2021 and October 2022,U.S.C O N T E N T F E A T U R I N G S A L E S&P R O M O T I O N S:U N I Q U E V I S I T O R S110M144MOctober 2021October 2022P R O P O R T I O N O F S A L E S&P R O M O T I O N S V I S I T O R S W H O A G R E E

32、 W I T H T H E S T A T E M E N T“PRICE IS THE MOSTIMPORTANT CONSIDERATION WHEN MAKING A PURCHASE”27COUPON AND REBATE SITES HAVE SEEN STEADY GROWTH IN SOCIAL MEDIA FOLLOWERSComscore Social powered by Shareablee,Custom Category including Rakuten,Ibotta,Honey,RetailMeNot,Groupon,and similar sites,Faceb

33、ook,Instagram,Twitter,TikTok,F A N S&F O L L O W E R S17.6m 18.1m 19.0m 19.2m Dec 2019Dec 2020Dec 2021Dec 202228RETAIL KEYWORDS WITH HEIGHTENED LEVELS OF ENGAGEMENT REVOLVE AROUND SAVINGComscore Social Powered by Shareablee,Trend Topics,US*Retail and US*Consumer Goods,Facebook,Instagram,Twitter,TikT

34、ok,Top 5000 posts,January 2021-December 20222 0 2 1-2 0 2 22 0 2 1-2 0 2 2“B U D G E T”“B U L K”2 0 2 1-2 0 2 2“B A R G A I N”29Key Takeaways30Total online retail spending in the U.S.exceeded one trillion dollars for the first time ever,led by online grocery,apparel,and computers/peripherals.Mobile

35、spending continues to take on a larger and larger role,accounting for nearly 40%of digital retail dollars spent.31After becoming a top spending category in early 2020,online grocery continues to lead in total spending.This category has shown strength on mobile,where it continues to hold the highest-

36、grossing category over apparel and accessories.32Digital&Social have become critical elements to a post-covid store end cap display as more and more consumers discover products online creating a threat for legacy brands and a tremendous opportunity for new brands in an Always On ever-changing consumer world.33The insights and analysis continues in Q1 of 2023.Want to be a part of our research and include your own custom questions?Scan the QR code here!34Q&A35JCLOUGHCOMSCORE.COMIESSLINGCOMSCORE.COM