1、APP Insights of China Non-gaming Apps Marketing Features and Preference W W W.R E Y U N.C O M1W W W.R E Y U N.C O MCAS 20+10 2022 1 1 2022 12 31 App App O2OWiFi/W W W.R E Y U N.C O MApp&/AppW W W.R E Y U N.C O M01APP67.1%49.0%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%5,0005,2005,4005,6005

2、,8006,0006,2002021 年2022 年2022 App 1.1 2,300 26%App App 20212022 App CAS Part 1 App W W W.R E Y U N.C O MPart 1 App 15.5%10.1%14.8%14.6%11.8%11.1%11.4%12.0%12.6%10.3%10.2%10.1%6.4%2.3%6.7%23.1%21.9%19.4%16.9%11.8%10.5%15.2%20.7%13.9%-70.0%-60.0%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%01,0002,000

3、3,0004,0005,0006,00012022 2021 2022 App/2021 6 2022 Q2 3.15 App 6 20212022 App&CAS W W W.R E Y U N.C O MPart 1 App AppNo.1App32021AppApp3App 2022 App 2022 App 4 App App App 20212022 App 0%5%10%15%20%25%30%20222021-0.4%+1.6%+2.2%+1.3%+3.4%-2.0%-0.8%-2.6%-1.4%-1.0%-1.1%-0.3%-1.0%

4、-0.1%-0.2%CAS W W W.R E Y U N.C O MPart 1 App 70%54%51%49%47%45%45%45%44%42%42%36%32%29%24%176%40%28%1%15%7%5%45%16%83%-9%7%-25%0%-8%-370.0%-270.0%-170.0%-70.0%30.0%130.0%0%10%20%30%40%50%60%70%80%2022 App 2022 App App 2021 2022 App 175%350 2022 App App 53%App App O2O App App App O2O App 2022 App Ap

5、p CAS W W W.R E Y U N.C O MPart 1 App 2022 App Top 5 App Top 1 O2O App 7 8 9 10 11 12 1 2 3 4 5 6 2022 App 8 6 11 2022 App 3 6 11 8 AppO2O App818 2022App02040608001 2 3 4 5 6 7 8 9 10 11 12 Part 1 App CAS W W W.R E Y U N.C O MPart 1 App App Q1 7 App 60%52%46%40%70%64%45%39%Q 1Q 2Q 3Q 4202

6、2 App CAS App No.1 App 35.8%18.2%9.2%7.6%7.1%4.2%4.1%4.0%1.4%1.2%1.2%0.6%0.4%0.4%0.2%4.2%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%2022 App App App App App App 2022 3 App App App Part 1 App CAS W W W.R E Y U N.C O MPart 1 App 2022 App 69 App/Top 1App App 2022 App App 99971716463

7、6 App CAS W W W.R E Y U N.C O MPart 1 App App App 0%10%20%30%40%50%60%70%80%90%100%2022 App App 8 App SKUApp App AppCAS App App App 3 App app App App 4,3563,1111,8821,3251,474565563502022 App Part 1 App CAS W W W.R E Y U N.C O MPart 1 App App App 11 12 App App Q3 App

8、 10 App/05001,0001,5002,0002,5003,0003,5004,0001 2 3 4 5 6 7 8 9 10 11 12 2022 App CAS W W W.R E Y U N.C O MPart 1 App 01,0002,0003,0004,0005,0006,0007,0008,0009,00010,0001 2 3 4 5 6 7 8 9 10 11 12 App 11 6 8 10 App 12App 11 App 2022 App 9 2022 App CAS W W W.R E Y U N.C O MPart 1 App App 11 App 2 Ap

9、p App 02004006008001,0001,2001 2 3 4 5 6 7 8 9 10 11 12 x 100002022 App CAS W W W.R E Y U N.C O MPart 1 App 9 10Q4 App Q4 2.5 58 App App 05003001 2 3 4 5 6 7 8 9 10 11 12 2022 App CAS Q1 App 3 2,700 App 05001,0001,5002,0002,5003,0001 2 3 4 5 6 7 8 9 10 11 12 20232022 App Part 1 App CAS W

10、W W.R E Y U N.C O MApp App22728UC 2930App6171819WIFI20()AppApp 9 5 2022 App Top 30 Part 1 App CAS W W W.R E Y U N.C O M02App W W W.R E Y U N.C O MApp Part 2 App 65%69%54%202020222 App2022 App 3,000 App 2022 App 20202022 App Top 52022 Top 5 24%20%34%2020202

11、22 AppTop 5 CAS W W W.R E Y U N.C O MPart 2 App 00500600700800900005006007008009001,0001,1001,2001,3001 2 3 4 5 6 7 8 9 10 11 12 5 App 1,100 6 App App App 2022 App/App CAS W W W.R E Y U N.C O MPart 2 App 2022 App,38.3%wifi,17.8%,10.3%/,9.6%,7.2%,1.3%,0.4%,15.2%,26.7%

12、,20.0%,16.8%Wifi,12.7%,9.9%/,3.0%,2.7%,8.2%AppApp App App App App 4 WifiApp WifiApp App App App App CAS W W W.R E Y U N.C O M020406080100120140App WifiApp App 1 App Part 2 App 2022 App CAS*W W W.R E Y U N.C O M57%32%56%60%57%51%70%39%33%25%27%33%57%0%10%20%30%40%50%60%70%80%00500600AppApp

13、 2022 500 2 App App 2023 App Part 2 App 2022 App App CAS W W W.R E Y U N.C O MWifiApp App Part 2 App 79%71%70%66%63%61%60%54%53%37%35%16%0%10%20%30%40%50%60%70%80%90%2022 App CAS W W W.R E Y U N.C O MPart 2 App App12345/App12342345 5App12345App1WIFI2WIFI 3WIFI4WIFI 5WIFI Wifi/App1UC 2345App12345App

14、CAS W W W.R E Y U N.C O MPart 2 App App12345App12345App13D 234AI5AIApp12345V4/App12345App12345App CAS W W W.R E Y U N.C O MAppPart 2 App 2022,61.7%,38.3%2022,45.3%,25.2%,8.7%,7.3%,13.5%20221.5 w1.2 w9.0 k6.0 k3.0 k001-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-18CASHOT W W W.R

15、E Y U N.C O MPart 2 App 热度文案(吸睛痛点+定位用户+营销卖点)No.1No.2No.3XX No.4No.52022 Top 2022 Top AppCAS CASHOT W W W.R E Y U N.C O MPart 2 App,55.5%,44.5%2022,70.6%,27.3%,0.5%,1.6%20222345 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-184.0 w3.0 w2.0 w1.0 w0AppCASHOT W W W.R E Y U N.C

16、 O M2345 Part 2 App 热度文案(吸睛痛点+定位用户+营销卖点)No.1XX XX XX No.2XX15 No.3XX,No.4XXXX No.52022 Top 2022 Top AppCAS CASHOT W W W.R E Y U N.C O MPart 2 App,61.4%,38.6%2022,57.9%,15.8%,10.1%,6.5%,9.7%20222022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-182.0 w1.5 w1.0 w5.0 k03DAppCASHOT

17、 W W W.R E Y U N.C O MPart 2 App 热度文案(吸睛痛点+定位用户+营销卖点)No.1AppNo.2!No.3No.4No.5AI 3D2022 Top 2022 Top AppCAS CASHOT W W W.R E Y U N.C O M02App W W W.R E Y U N.C O M9991,06763248220212022App App App Part 2 App 20212022 App&App K12 2022 App 2021 CAS W W W.R E Y U N.C O M05003000050

18、06001 2 3 4 5 6 7 8 9 10 11 12 App Part 2 App 2022 App 14 App/App14 App CAS W W W.R E Y U N.C O MK12 App App Part 2 App 2022 App/,44.9%,12.5%,10.1%,7.5%,5.2%,4.3%,15.4%,44.1%/,25.9%,9.0%,6.0%,3.2%,2.1%,9.7%AppK12 App App/App 2022 App CAS W W W.R E Y U N.C O MApp App/App App App App App/App Part 2 Ap

19、p 0204060800180App2022 App App CAS 0204060800180App App App App App App 2022 App Part 2 App CAS*App App App 94%App App App 0%10%20%30%40%50%60%70%80%90%100%2022 App Part 2 App CAS W W W.R E Y U N.C O MApp12345App12345App12345App Part 2 App CAS/App123451 1App1EF()2CAMBLY 3PTE45B

20、USUUApp12345W W W.R E Y U N.C O MPart 2 App 视频素材,94.5%,5.5%2022,22.0%,19.4%QQ,17.0%QQ,9.9%,31.7%2022App 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-181.2 w9.9 k6.0 k3.0 k0CASHOT W W W.R E Y U N.C O MAppPart 2 App 热度文案(吸睛痛点+定位用户+营销卖点)No.10 No.260 30 No.33 No.42022 No.50 3

21、 2022 Top 2022 Top App CAS CASHOT W W W.R E Y U N.C O MPart 2 App,98.0%,2.0%2022,65.0%,7.2%,7.0%QQ,5.0%,16.1%2022App 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-1810.0 w8.0 w6.0 w4.0 w2.0 w0CASHOT W W W.R E Y U N.C O MPart 2 App App 热度文案(吸睛痛点+定位用户+营销卖点)No.1100 0 No.20 9

22、No.30 No.40 No.50 2022 Top 2022 Top CAS CASHOT W W W.R E Y U N.C O MPart 2 App,79.0%,21.3%2022,51.8%,16.5%,11.3%,5.2%,15.2%2022App 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-182.0 k1.5 k1.0 k5000CASHOT W W W.R E Y U N.C O MPart 2 App App 热度文案(吸睛痛点+定位用户+营销卖点)No.1No.2No.3

23、No.406 No.52022 Top 2022 Top CAS CASHOT W W W.R E Y U N.C O M02AppW W W.R E Y U N.C O M234 447 819 65262357202020212022AppAppApp App Part 2 App 20202022 App App App App 2022 800 App App 2020 6.8%2022 9.6%App CAS W W W.R E Y U N.C O MApp Part 2 App 2022 App 56957563353646740437631698472100

24、45490400500600005006007001 2 3 4 5 6 7 8 9 10 11 12 App Q1 3 App 600 App App App 9 App CAS W W W.R E Y U N.C O MApp Apptop 5App 2022 App 2023 App App Part 2 App 59.5%58.2%55.0%202020222 App Top 5 CAS W W W.R E Y U N.C O MApp Part 2 App App1112QQ 1314151617

25、181920App123()456789102022 App Top 20 W W W.R E Y U N.C O MPart 2 App,22.4%,77.6%2022,66.1%,8.4%,5.5%,3.8%,3.0%,13.2%2022App 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-1812.0 w9.0 w6.0 w3.0 w0CASHOT W W W.R E Y U N.C O MPart 2 App App 热度文案(吸睛痛点+定位用户+营销卖点)No.146 No.2No.3

26、No.4No.52022 Top 2022 Top CAS CASHOT W W W.R E Y U N.C O MPart 2 App,34.5%,65.5%2022,67.6%,7.7%,6.4%,4.2%,2.5%,11.6%2022App 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-1810.0 w8.0 w6.0 w2.0 w04.0 wCASHOT W W W.R E Y U N.C O MPart 2 App App 热度文案（吸睛痛点+定位用户+营销卖点)No.1No.227

27、900 No.3No.4No.52022 Top 2022 Top CAS CASHOT W W W.R E Y U N.C O M2022 App 2022 App AppApp Q2 Q1 10%App App 2022 App App 8 App W W W.R E Y U N.C O MApp 2022 App App App,App App App App App App 2023 App 2022 App App 2022 2023 W W W.R E Y U N.C O MW W W.R E Y U N.C O MTrackingIOAdsDeskA/B THANK YOU!W W W.R E Y U N.C O M