1、 1 Why Free Software?You are the product vs You stick to the product Either way,John Ruskin was right:if somebody offers to buy you lunch,theyll want something out of it.These days,we understand the trade-offs in free digital products that monetize our attention.We get incredible search,social and e

2、ntertainment services without spending a penny.But we give corporations our personal data with far-reaching implications(witness The Social Dilemma and The Age of Surveillance Capitalism).You are the product is mostly a consumer-facing business model.For the companies listed in this handbook,its a d

3、ifferent story.B2B software companies offer free trials or free-forever options in the hope that you stick to the product.Its about acquiring users through the Product Led Growth model;and then converting free users to paying customers over time.2 It goes like this:give access for free help users le

4、arn the product give them value quickly build habits that make the product sticky get them to upgrade when they hit the free tier limits.Of course it also helps to generate lots of data from and about users;but its usually to drive the product roadmap rather than target you with ads.Free trial vs Fr

5、eemium is an important distinction.Free trials give access for a limited period(7-30 days usually).Freemium(free-forever price tiers)give access to the product with no time limit.Features and/or usage is restricted;paid upgrades unlock more benefits.Freemium models done right generate more value on

6、both sides of the equation,as users have more time to embed the product in their own work.HubSpot gives free access to its CRM platform for up to 1 million records and limited access to its sales and marketing automation features.Mailchimp gives free access for up to 2,000 email subscribers.Both com

7、panies rely on free users getting value and building habits before they start to pay.This handbook lists nearly 90 freemium research and analytics software tools.We have only included those with free-forever plans not those who only offer free trials.It spans user,customer and market research tools

8、as well as software for analysing and optimising digital products.These 3 categories are converging,and many of the tools listed here could live in several categories.We have certainly missed many companies that should be listed.If you want to suggest additions for version 2 of this handbook,send th

9、em to .We hope this is a useful collection.4 Contents Surveys&Forms_ 6 CX&NPS Feedback _ 25 Qualitative Research _ 36 UX Research _ 47 Data Visualisation _ 65 Optimisation&Product Analytics _ 77 Text&Visual Analytics _ 95 Data Sources _ 107 5 About Insight Platforms Insight Platforms is the director

10、y,learning and events site for modern research and analytics.The directory contains listings for nearly 1,000 software,data and service providers in over 300 categories spanning market research,user research,customer experience and analytics.Learning content includes free explainers,articles,market

11、maps,ebooks,videos and full-length software demos;the Insight Platforms Academy houses premium live and on-demand training courses.Virtual events include webinars,masterclasses,Demo Days and summits on specialised topics including agile research,online communities and behavioural insights.Leading te

12、chnology,research and consulting companies work with Insight Platforms to reach a global audience of users and buyers.Find out more about the benefits of working with Insight Platforms.6 Surveys&Forms 7 Surveys&Forms Surveys are a fundamental part of quantitative research with users,customers and po

13、tential customers.They help to understand what people say they feel,think and do on a range of topics.There are more and more services available to run quick and easy survey research online,and this selection of tools includes some great,free options.Free limitations are usually based on the number

14、of questions you can ask;the number of responses you can receive;or the number of projects you can run.Some tools have template surveys you can adapt;others only allow simple questions;some include complex features like skip routing in their free plans.Some trailblazers in the free surveys area have

15、 actually been scaling back the generosity of their basic plans.SurveyMonkey,for example long synonymous with free surveys now focuses more on enterprise users and premium customers.Their free plan only allows you 10 questions and 40 responses per survey.TypeForm,similarly,now has a basic plan that

16、is FINO(Free in Name Only):10 questions per form and only 10 responses per month.Its really a feature try-out package not so much a free plan.For a survey tool to make it onto this list,its free plan needs to offer at least 100 responses per survey or per month.Thats usually 8 enough data to draw co

17、nclusions if youve sampled the right audience.We have also include a few survey analysis tools with free features in this section.9 AYTM AYTM is a research platform for automated quantitative research with integrated access to a panel of over 60 million consumers.The free survey tool gives access to

18、 a large variety of standard survey types.Premium tiers add choice-based conjoint,Max-Diff and automated TURF.Results are available in real-time,guaranteeing reduced delivery times and faster access to actionable insights in hours,not days or weeks.The free package offers unlimited surveys,real-time

19、 stats and 250 respondents per survey.If you do want to go pro,the first tier gets you 500 respondents per survey and more robust survey and reporting tools-starting at$75 per user per month.10 QuestionPro QuestionPro is an advanced survey platform with more than 30 question types.Surveys can be bui

20、lt from scratch or use pre-existing templates.Advanced features include complex question types,skip logic and answer piping.There are options to embed surveys on websites and trigger via pop-ups.The free package includes skip logic,branching and shareable dashboard reports.Paid plans from$85 a month

21、 include more than 35 question types,multilingual surveys and additional features.11 SmartSurvey SmartSurvey is multi-platform survey tool with 20+question types,customised branding,advanced skip logic and multiple language support.Surveys can be sent via email to track open rates,views,and opt-outs

22、;shared on social media;sent by SMS;or embedded on websites in popup invitations and triggered by on-site behaviour or enriched with additional analytics.There is an integrated consumer panel with self-service selection of different sample variables;and offline data collection is also supported.Onli

23、ne analysis tools include real time reports,text analytics and sharing features.The free plan gets you 100 responses per month for surveys of up to 15 questions;paid plans start at 30 per month and include unlimited surveys,questions and responses.12 SurveySparrow SurveySparrow is an enterprise surv

24、ey platform with a growing range of formats and features.It includes web-based surveys with features for survey design,conditional logic,distribution via QR code,SMS,widget,web link and email;but is also has options for conversational surveys and forms as well as website chatbots.Surveys can be embe

25、dded on websites or in other software tools through integrations with Zapier,Slack,Intercom and Mailchimp.An offline survey app is also available,along with access to an audience panel in more than 80 countries.The free plan is limited to certain features,10 questions per survey and 100 response per

26、 month;paid plans start at$19 monthly for unlimited questions,1,000 responses and more sophisticated features.13 Qualtrics Qualtrics is the largest market research software company in the world.Its focus is primarily on Customer Experience Management,but it still offers a standalone survey platform

27、with a functional free tier.Its drag-and-drop survey tool has over 100 question types with pre-built survey templates and the option for several people to create and test a survey in real time.Surveys run across mobile devices,apps,websites and chatbots.There are in-built capabilities for statistics

28、 and predictive analytics.And there is a growing range of integrations with other CX and marketing tech platforms like Zendesk,Marketo and Adobe.The free plan includes 100 responses,50 survey templates,one active survey,8 question types and basic reports and filtering.Most of the advanced tools requ

29、ire a paid plan,which are not publicly available.14 Alchemer Alchemer(formerly SurveyGizmo)is an enterprise survey platform with more than 40 built-in question types,branching&skip logic and tools for creating and customising advanced reports and cross tabs.It also supports complex research methodol

30、ogies like conjoint and MaxDiff.On a similar journey to enterprise software as SurveyMonkey,Alchemers free plan is no longer heavily promoted.But it does still offer some good features,unlimited questions on 3 concurrent surveys with up to 100 completes per month.Paid plans start at$49.15 Survey Pla

31、net SurveyPlanet has a wide range of different question types and is mainly focused on small businesses and start-ups.The survey tool is easy to learn for anyone new to market research,with guides for the entire process,from designing the survey to sharing it and assessing the results.It also has op

32、tions for more complex surveys and designs including custom images and videos.The free plan is one of the most generous on the market:unlimited questions,surveys and responses.Some features for branching,reporting and analysis are disabled.The paid plan is$20 per month and includes more options for

33、formatting,reporting and export.16 Crowdsignal Crowdsignal is a simple,free survey and poll tool for collecting data across desktop,mobile and social media platforms.The free plan is limited to basic reporting,no templates,less design customisation and surveys have Crowdsignal branding.The Pro plan

34、starts at$15 a month for full white label and advanced reporting.17 SoGoSurvey SoGoSurvey offers a good free plan a full range of tools for survey design,distribution and analysis.It includes unlimited surveys and unlimited questions(with 24 question types),up to 200 respondents,data export and embe

35、dding on websites.You can upgrade for$25 a month and add your own logo to surveys and export all data to Excel.Each tier also offers a 10-day free trial.18 eSurveysPro eSurveysPro is an all-in-one simple survey platform for students,start-ups and small businesses.The survey editor guides creation an

36、d design of surveys and offers 18 different question types.Results and analysis can be accessed in real-time and reports can even exported to CSV or Excel.It is not the most comprehensive of these free survey tools,but its an uncomplicated tool.Paid plans start at$100 a year and get SSL encryption a

37、nd the ability to print reports to PDF.19 SurveyHero SurveyHero has one of the most generous free plans of any survey platform.It includes unlimited surveys,questions and responses.It also includes all the different question types available which are enough for most straightforward questionnaires.Th

38、e free plan has no skip and display logic;no embedded media;no white labelling;and various other restrictions.Paid plans start at$19 a month.20 TabX TabX is an analysis and visualisation tool for survey data.It helps you identify the story in the data by producing tables and graphs in a dashboard.Se

39、t up is simple.Users upload SPSS or CSV files containing the project data,run data processing and project set up(bulking group variables,defining multi choice options,etc.)and you are then able to interrogate your data.Features include cross breaks on tables,filters,interactive dashboards,customisat

40、ion,and exportable charts to Office,Excel,image or interactive embeds.The free tier will let you analyse up to 1,000 rows of data,with 200 fields and up to 2 projects.To upgrade,the next tier is 100 a month,or get a 10%discount if you pay upfront for the year.21 Displayr Displayr is a flexible,live

41、reporting software made to make analysis and reporting easier and quicker.While its not a surveying platform,it is great for running the analysis once your survey is live.The platform offers automated reporting and analysis that update in real-time.It also offers advanced analytics,such as cluster a

42、nalysis,correlation analysis,regression analysis,Max-Diff design,and much more.Once youve ran your analysis there are huge numbers of visualisations available,including area charts,bubble graphs,heatmaps,pie charts,Venn diagrams,and streamgraphs.Displayrs free tier gives you access to the data visua

43、lisation,machine learning,statistical analysis,online documents&reports,sharable dashboards,and automated reporting.In exchange,your data is public so if youre working with confidential data,this perhaps isnt for you.For 1,899 a year,you get the Professional plan,which also allows you to password pr

44、otect your data,export your reports,use larger data files,collaborate with teammates,and create more than 20 documents.22 Conjoint.ly Conjoint.ly provides automated tools and expert support for product and pricing research.They offer a complete online solution,from experiment set-up to data analysis

45、 and presentation of reports.Studies include marginal willingness to pay,share of preference simulation,segmentation,and more.Conjoint.ly offers robust,proven analytics that managers rely on in important product decisions.The platform makes traditionally labour-intensive market research methods(conj

46、oint analysis,discrete choice experimentation,prediction markets)readily available to insights,marketing,and product managers in the form of easy-to-use online tools supplemented with on-demand expert advice.They have a variety of free tools available,such as a free surveying tool for consumer insig

47、hts,employee engagement and customer satisfaction.They also have a free TURF analysis tool,which helps users see which combination of elements creates the biggest reach(this could be for media planning,variant appeal,prioritising messaging and attributes.The free survey tool gives you unlimited numb

48、er of surveys,questions per survey,and automated analytics for basic questions.You can have up to 20 responses for advanced methods.The next 23 tier up costs$1,795 per user per year,which gives free advanced analytics and 3 hours of personalised training or research support a year.24 Phonic Phonic i

49、s a research platform designed around voice and video.The survey platform offers everything else you would expect from a survey platform(multiple question types,logic,customisation)plus features designed specifically around audio and video that can be used to explain answers or in place of open ende

50、d questions.There are several benefits to mixing voice and video responses with survey questions.Respondents give 3x longer and 2x more descriptive feedback when answering with their voice.They also relay information 4x faster allowing them to explain how they truly feel.It also helps to weed out su

51、rvey bots,and makes the survey more accessible to a broader range of respondent.Phonics platform automatically transcribes,translates&analyses responses in 30+languages,providing you with qualitative insights at quantitative scale.The free package lets you have 3 audio or video surveys a month,up to

52、 10 questions per survey,and up to 50 responses per survey.It also includes transcriptions and sentiment analysis.The next tier is priced at$59 a month,which also includes 10 surveys a month,with unlimited questions,and 200 survey responses a month,alongside data exports,customisation,skip logic,and

53、 more.25 CX&NPS Feedback 26 CX&NPS Feedback Understanding how your customers interact with your brand is vital.Did they have a positive experience,or did they have a negative one?What will they tell others about their experience?How could you make it better?Customer Experience feedback comes in a fe

54、w different shapes and sizes.For instance,you can use standardised questioning,such as NPS to see how likely they are to recommend you,or analyse comments,reviews and feedback.This section looks at platforms that help you understand what customer think about their interactions with you.27 Wootric Wo

55、otric is a tool for asking single question micro-surveys to measure the customer experience(Net Promoter Score,CSAT,Customer Effort Score etc),with follow-up open-end responses.Surveys can be served inside your SaaS platforms,mobile apps,websites,emails or in SMS messages.The software has a wide ran

56、ge of integrations(Salesforce,Zendesk,Slack,Mixpanel,Zapier)and in-built text analytics for auto-tagging comments in surveys.You can view your rolling average NPS,CSAT and CES,response counts and automatically receive a continuous pulse of customer sentiment.The free tier allows you to run one surve

57、y project(choose between NPS,CSAT or CES),on one channel(in-app web,in-app mobile,email,link or Intercom Messenger),with real-time analytics and up to 1,000 responses per month.It also offers integrations with Slack and Intercom.28 Delighted Delighted is a simple feedback platform from Qualtrics.It

58、is designed for gathering NPS(Net Promoter Score),CSAT(Customer Satisfaction),CES(Customer Effort Score)or 5-star ratings along with open-ended responses.Surveys are optimised for desktop,tablet,and mobile.Customers can respond directly in an email,text message,or website.The tool supports 37 differ

59、ent languages.Customisable thank-you messages encourage fans to post their feedback online;detractors are invited to contact customer support.Alerts can also be customised to route relevant feedback to the right person or team for follow up.Results are available in online dashboards with visualisati

60、ons for NPS,trended data and custom filters and tags to review verbatim comments.Meta data can be incorporated to segment feedback into groups;all results can be trended and verbatim feedback is searchable.Users can subscribe to be alerted via email when new feedback arrives that meets specific crit

61、eria.Delighted integrates with Salesforce,Hubspot and Zendesk,as well hundreds of other tools through Zapier.The free option is very generous.It provides you with access to feedback on one delivery platform(email,web,link,SDK),1 of 7 survey templates(NPS,CSAT,CES,5-star,Thumbs,Smileys,or eNPS),29 an

62、d a monthly survey send limit of 1,000.You can also brand your surveys with your logo,use trend filters on your data,access pre-built reports and set up to 3 alerts to your team.The premium option comes in at$224 a month.This gives you feedback on more touchpoints,freedom to use several different qu

63、estion types,and send up to 10,000 responses a month.30 Informizely Informizely is a platform designed for CX specialists to get feedback from customers.You can use Net Promoter Score(NPS),CSAT and Customer Effort Score(CES)surveys to find out how customers feel about your website,product or service

64、.Customer satisfaction can be tracked over time and depth of understanding can be improved using quantitative and qualitative data from survey responses.The platform allows you to use precisely targeted website surveys to get in-the-moment feedback alongside link and email surveys to gauge how peopl

65、e feel about your product or service.You can add a feedback button to your website collect ideas and/or measure customer satisfaction and target specific product users.The platform has a range of tiers available,with the free option giving you unlimited active surveys,and survey views.It also lets y

66、ou use any of the question types,use branching and logic and cover all the different channels.However,you will be limited to 100 responses a month,and only be able to see data for one month.You also wont be able to targets specific audiences on the free tier,change the branding of the surveys,share

67、reports or integrate into APIs.31 To upgrade,the next tier is$39 a month,and gives you up to 1,000 responses a month,6 months of reporting and more flexibility with the tool.32 TruRating TruRating is a customer feedback plug-in that supports ecommerce sites as well as in-store.Customers are asked on

68、e question as they check out at the point of purchase.The surveys are designed to be optimised for customer journeys,with simple integration that reduces purchase interruption,while capturing both quantitative and qualitative data.Surveys can be customised you can use your own brand colours to provi

69、de a seamless experience and ask questions about every part of your online experience.Ratings from the surveys can then be displayed online to help increase your organic search and give a boost to conversions and sales.The tool can usually be installed and onboarded in less than an hour,and works wi

70、th most platforms.TruRating offer a free tier for ecommerce sites of fewer than 5k transactions a week.This package lets you use the platforms multi-channel tool to track transactions online by asking one question on the confirmation page.This is implemented through a JavaScript embed.The in-store o

71、ption,which can be implemented into your existing payment system is available from$33 per month.33 UserCompass UserCompass uses automated surveys to gather actionable insights on websites.Users connect their Stripe account and when your customers pay you,they are sent a two-question survey to collec

72、t their feedback and display it to you in an easy to understand way.Customers are sent surveys no more than once every six months by default.The tool uses Net Promoter Score(NPS)metric,asking two simple questions that cut to the core of what your customers really think about your product.The starter

73、 pack offers fully automated email surveys,allows you to invite the whole team to see the results,and even included unlimited surveys and responses.For additional features or dedicated support,you can enquire for additional costs.34 UserReport UserReport is a tool that allows you to collect feedback

74、 from your users using widgets.The widgets are added to your website with a simple code,and then appear in the corner,inviting users to participate.The widgets are designed to work across devices,so you can capture feedback across all users.The platform offers a survey widget for free.It is easy to

75、use,and uses NPS to understand how customers rate your brand and collects demographic data.You can also add your own questions to supplement the NPS score.It integrates with Google Analytics,so you can also see what users are doing on your website alongside the survey data that tells you who they ar

76、e and what they want.You can customise the surveys,by adding your own colours and logos.Results from the surveys are presented in simple graphs,and can be shared with others or exported.The other widget is for feedback which is a paid service.This gathers feedback in open ended answers from your cus

77、tomers,and allows you to prioritise developments based on their comments.35 Survicate Survicate is a survey and NPS software that helps you capture more customer feedback and deliver a better experience.Surveys can be sent by email,link or in chat.Run targeted surveys on websites,in web apps or in m

78、obile apps.Survicate has NPS,CSAT&CES surveys to monitor and improve customer satisfaction.It lets you collect feedback from customers across multiple channels including email,app,and website,learn about your clients common pain points and improve the customer journey,and boost customer retention by

79、 learning why your clients churn.Users can keep track of all customer feedback with the feedback hub,which automatically collects&organises all your user insights in one place.The platform can be seamlessly integrated with you CRM and communication tools.The free tier lets you have up to 100 survey

80、responses a month,and provides access to over 125 survey templates with skip logic,email embeds,integration with APIs,and data retention for a month.The next tier up is$49 a month,and gives you 1,000 responses a month,lets you export your data,and unlimited data retention.36 Qualitative Research 37

81、Qualitative Research Online qualitative research exploded in 2020 as lockdowns and stay-at-home measures limited how much research could take place face-to face.A large number of platforms enable remote qualitative research with video-based focus groups,in-depth interviews,live chat groups,discussio

82、n forums,mobile ethnography and on-going communities.Those offering free tiers usually cap the number of studies or the number of research participants that can take part.38 Microsoft Teams Microsoft Teams is communications platform that enables online chats and video calls.It can be a great tool fo

83、r IDIs and video focus groups.There are quite a lot of useful features in the free package,including hosting hour long calls,hosting up to 100 participants,unlimited chat,and up to 10GB of storage.You can also schedule meetings,share screens to show stimulus to research participants,use a whiteboard

84、 for engagement and annotation.The upgraded version(which is part of Microsoft 365 so you may already have it)also lets you record your sessions,and host meetings up for up 250 people,has higher security levels,and enables a range of plug-ins.39 Zoom Zoom barely needs an introduction,but for anyone

85、unfamiliar,it is a video call and online chat service that can also be used for IDIs and video focus groups.The platform has a range of features that are well suited to online qualitative research,such as video transcriptions,company branding,private chats,cloud storage,screen sharing,whiteboards,po

86、lls,and breakout rooms,though most of these are available with the paid subscription.The free tier is a little limited it offers up to 40-minute calls with up to 100 participants.However,you do get access to unlimited one-to-one calls,so if youre running IDIs then this service may be perfect for you

87、.The usability of Zoom is good,which Teams can be a little challenging,though Teams has a more generous free tier.Largely,the two are fairly similar,so it is often down to personal preference.If you are part of a larger company,it is likely that your organisation will already have a subscription to

88、one or more of these services already,which may direct which one you choose for your online qualitative research.40 Collabito Collabito is online qualitative research software that includes chat-based focus groups,blogs,diaries and bulletin boards.Online focus groups include chat-based rooms with ro

89、les for moderators,respondents,clients and observers.A whiteboard module can be used to present video or pictures.Respondent blogs can be used to capture written comments,pictures,and video clips.A bulletin board module can also be used for asynchronous discussion.For the free tier,you can have up t

90、o 5 research participants in a project,and up to 2 pages.You can also access text-based live chats,diaries,blogs,discussion rooms,forums and polls.The next tier up is$75 per project,and allows you to double the number of participants,and gain access to video focus groups.41 FocusGroupIt FocusGroupIt

91、 is a simple,text-chat based online focus group tool.All groups on FocusGroupIt are asynchronous,so can occur over the span of hours,days or weeks.This gives respondents longer to take part,to try to encourage longer answers and more detailed and considered responses.It offers features such as obser

92、ver access,observer comments,sequential questioning,private questions and groups,mobile access,multi-language support,participant file upload,The platform provides free access to focus groups of up to 10 participants,all the features mentioned above,and standard email support for participants.The up

93、grade will cost you$49 a group,and will allow you an unlimited number of participants,export to excel and PDF,and allows you to have forced anonymity for the group.Other,more expensive tiers also give you access to video responses,custom branding,multiple moderators,and assistance.42 Obvi Obvi is a

94、research platform that uses SMS messaging to request feedback from participants which they can share using video,text or image responses.The platform is intended for bite-sized qualitative research projects,and needs no app installation by research participants.It lets you highlight response quotes,

95、images,and videos to remember later for reporting.You can also create themes and group your quotes and media within them.Each theme can have a title and subtitle,making them a great way to capture insights.You can also export all responses into a zip file,alongside printable exports to share with yo

96、ur team and clients.The free tier lets you run studies with up to 4 participants,with one live project at a time,although the project can last as long as you need it.It doesnt let you have project collaborators,or pay your participants using the platform.To upgrade,it costs$1 per participant,per day

97、,but this lets you have unlimited respondents,and access to all features without restriction.You only pay while the project is live with this tier.43 Experience Sampler ExperienceSampler is an open-source smartphone app designed specifically for experience sampling studies,including ethnographies an

98、d diary studies.Its built on JavaScript,HTML5,and CSS3,the most widely used programming languages on the web.Using Cordova,an open-source library that allows JavaScript to access native device functions,the app is compatible with both Android OS and iOS without any native code.It has many features t

99、hat make it ideal for experience sampling studies,including basic survey function(e.g.multiple choice,Likert-scales,skip logic and open ends),timestamping responses,notifications,data storage,and an activity snooze feature.As it is open source,there are a large number of customisation options availa

100、ble,as well a range of APIs that can be plugged into the platform.44 Loops Loops a platform for gathering feedback for creative development,including product design,marketing and creative and packaging,print and retail.It provides qualitative feedback that is easy to understand and actionable.People

101、 simply point and click to leave thoughts on product,content or marketing concepts-just like a digital whiteboard.The end result isnt a report or slide deck,instead it is creative work thats been improved several times with data from real consumers.The user adds the creative materials to Loops and s

102、elects areas of interest for feedback.You can then select an audience from 15+demographic filters or use your own audience.You can then capture hundreds of feedback comments in minutes,and use AI to surface themes and bookmark insights.You then adjust and amend designs,messaging,imagery or storyboar

103、ds to resonate more,before testing again.The platform also integrates with leading design tools for a seamless workflow.Loops offer a self-serve free tier which lets you have 2 projects on the platform at any one time,and lets you share the project with 45 your own sample.You can also pay as you go

104、to access Loops global participants.The next tier up costs$299 a month,and lets you have up to 25 projects at any one time,gives you unlimited content iterations,exportable data,and up to 50 participants a month.46 Flarum Flarum is an open source forum software that easy to use and free.It is also d

105、esigned to be mobile first and the interface has been built to be as simple as possible.It is a great alternative to insight communities.You can moderate discussions,tag responses,have multiple discussions simultaneously,mention other members in comments,and have live chats.Its still quite new,so th

106、ere are regular updates and plugins being developed to keep expanding capabilities,although its existing list of APIs available if pretty comprehensive.47 UX Research 48 UX Research UX Research is mostly associated with understanding how people interact with a digital product.In fact,UX Research is

107、a component of User Research a much broader are that is grounded in Design Thinking and overlaps with Qualitative Research,Survey Research and Behavioural Research.Confused?You should be.Many of these distinctions are arbitrary.For the sake of this handbook,UX research tools include features for usa

108、bility testing;screen recording;moderated and unmoderated prototype feedback;persona building;journey mapping;and research repositories software for documenting,analysing and sharing research results and insights.49 Maze Maze is a user testing platform for capturing feedback on design prototypes.Pro

109、totypes made in Figma,InVision,Sketch and Marvel can be tested in Maze by copying and pasting the prototyping link.It works with prototypes for desktop,mobile or tablet applications and all tests run in the browser.Features include click tests,missions for users to complete and open-ended or closed

110、survey questions.Tests can be run with Mazes on-demand panel of 70,000 testers or with an existing user base.The free option lets you have one active project,with unlimited viewers and up to 10 blocks(missions and questions.For$25 a month(per user)you can upgrade,which will get you 10 active project

111、s,unlimited blocks,block conditions,password protection,customisation,and team management.50 Useberry Useberry is a user feedback and prototype analytics platform.It integrates with design and prototyping tools(Adobe XD,Sketch,InDesign,Marvel),and captures user behaviour as they navigate apps or web

112、sites.Testers can be given a range of structured or unstructured tasks to complete including first click tests,5 second tests or more targeted activities.Outputs include click heatmaps,user flow maps,screen recordings and answers to a variety of survey question types(single/multi choice,scales,open

113、ends).The free plan lets you run 1 project a month with up to 10 responses,1 version per project,alongside unlimited collaborators(as Viewers)and blocks(Test Types,Questions).The next tier up costs$33 a month,and lets you gather 100 responses a month,and run 3 projects with 3 versions per project.Yo

114、u can also export to CSV with 51 UXArmy UXArmy is an online user testing platform with features for testing prototypes,websites and mobile apps including card sorting,tree testing and task-based moderated or unmoderated activities.The platform provides free access to unmoderated user testing session

115、s to test prototypes,websites and apps.Video recordings with screen playback and recorded voice overs of testers can be uploaded to the cloud and made available for your analysis,download,editing and sharing.The tools also let you measure efficiency and effectiveness of your digital properties,with

116、task success,failure and completion rates,and task completion times,as well as detailed metrics such as number of clicks or taps per page and per task,mouse hovers,time to first click are also captured.Open feedback helps to gather subjective satisfaction and overall experience that your website or

117、App makes on your testers.Per-task heatmaps let you enhance usability by visually illustrating the way people interact with your website or mobile apps,as well as navigation paths and mouse paths revealing how people went about achieving their goals on every page of your website.52 The free tier for

118、 remote user testing gives you access to all features,holds recordings for 6 months,provides basic tech support,and gives you access to a UXArmy panellist for$29.53 UXtweak UXtweak is a user testing and usability research platform with a range of features.Unmoderated studies are remote tests that ge

119、nerate screen-capture video of users completing a set of tasks on a website.Session replay videos of these tests are fully inspectable,including the DOM for identifying relevant items of code.The free plan lets you run unlimited studies,with two user log ins,one report every 48 hours,UXtweak brandin

120、g,and one active study domain.For website testing,you can have up to 30 tasks per month,and three respondents per study.For card sorting,you can have up to ten participants and 20 cards per study.For tree testing,you can have up to ten participants,and three tasks per study.The professional tier is

121、75 a month,but gives you unlimited reports and vastly more tasks and participants per study.54 Usability Hub UsabilityHub is a remote user research platform that offers First Click Tests(test interaction with first click and navigation tests),Design Surveys(show designs and ask direct questions to p

122、articipants),Preference Testing(test visual appeal with 2-6 alternative images)and Five Second Tests(test intelligibility by showing an image for five seconds).You can bring your own participants or pay to access testers from the UsabilityHub panel.The free plan allows for basic tests of up to 2 min

123、utes duration;paid plans start at$79 per month.55 Treelly Treelly is a tree testing platform to help optimise the information structure of digital products.It features a builder to create an existing or candidate information architecture or site navigation structure;a question builder to test how us

124、ers look for items on a site;password protected URLs for confidential tests;and online reporting tools to analyse results and identify improvement opportunities.The free plan includes 1 study with up to 10 participants;paid plans start at 30 per month for up to 5 studies with 25 participants each.56

125、 OpinionX OpinionX is a product and feature development survey tool.It helps to identify Product-Market Fit using Product Stack Ranking,a research method developed by Stripe.Survey participants go through a series of problem statements related to a product or feature;they identify which ones are gen

126、uinely an issue for them;then they take part in a simple binary trade-off exercise which results in a rank order output.The free plan includes unlimited surveys and up to 50 participants;the premium plan is$50 monthly for unlimited participants.Yeah,technically were not including survey tools with l

127、ess than 100 completes on the free plan but OpinionX isnt pitched as a full stack survey platform.57 Tacit Tacit is a platform for emotion research and analytics that uses behavioural and feedback data captured through smartphones or laptops and other wearable devices.Features include facial coding,

128、speech sentiment analysis,body and hand movement analysis,object detection and measurement of biometric markers.The platform has a range of templates for user research and participants can be invited to take part in the experiments with secure codes,meaning you can use your own CRM.They offer a self

129、-serve free platform to create biometric experiments,which includes facial coding,speech sentiment analysis,eye tracking,body movement analysis,and screen recording.Upgraded access also gives you access to heart rate monitors and respiration rate.58 VisualEyes VisualEyes simulates eye-tracking studi

130、es and preference tests.Users upload designs and algorithms are used to forecast user behaviour patterns based on extensive data sets from large scale studies.Designs can be uploaded directly or with plugins for Sketch,Figma or Adobe XD.User attention is predicted using machine learning.Results are

131、available instantly in the form of Attention Maps(which show which parts of your design are the most and least engaging),Areas of Interest(which measures the users attention in critical areas of your design)and Clarity Scores(which evaluates how clear and aesthetically appealing your design is).The

132、predictions are 84%accurate in forecasting behaviour.The free package provides you with 5 shareable predictions,with one active project at a time.Upgrades cost$17 a month,and also give you up to 15 predictions a month,has unrestricted image dimensions for the tests,and lets you download your predict

133、ions.59 EasyScreen EasyScreen is a free screen capture tool that enables you to monitor how someone uses tools on their computer.This is a great free tool with a huge range of included features which make it useful for UX research.Research participants can screenshot and screen capture their journey

134、,share voice or webcam narration,and record screen casts.The platform also offers unlimited storage space,multi-language interface,and supports a range of file uploads,such as videos,images,music and more.You can also edit videos and images,and even make GIFs out of the videos for presentation purpo

135、ses.The main limitation of this is that you can only use it on desktop,so if you want to understand how someone is navigating a site or app on a mobile device then this platform wont work for you.60 Markup.io MarkUp is a visual commenting platform for images and live websites.It lets users gain live

136、 website and image feedback,enables real-time collaboration,and works with any URL.The platform lets you manage and organise all web and image projects in one location and easily sort between them.You can easily test across multiple devices.The free tier lets you have unlimited collaborators and pro

137、jects,email support and has no limits on commenting.The next tier up costs$15 a month,and also gives you access to live support,team management,accounts and project organisation,and third party integrations.61 Userforge Userforge is an online persona generator and user story software platform.Person

138、as are created to bring your customer segmentations to life.User stories help you understand specific experiences with clear outcomes and motivations.User story mapping helps to visualise the context where stories happen to understand how the personas and user stories relate.Personas are created mos

139、tly using research first,using a variety of sources such as user interviews,surveys,and analytics data.You can create a workspace for free,which includes two personas and two collaborators.The free tier lets you customise your personas with text and icons and use images from the library or your own

140、images.To include user stories and mapping,youll need to upgrade to the Full Workspace plan which costs between$29 and$49 a month,but this lets you create unlimited personas,have up to 10 collaborators,and run up to 150 stories and mapping.62 Custellence Custellence is collaborative customer journey

141、 mapping tool.It lets you make journey maps,user maps,experience maps,service blueprints,in no time.You can document and structure your customer insights and solutions in one place.The platform lets you share maps with your team and stakeholders to encourage engagement and buy-in,and collaborate acr

142、oss teams.Custellences intuitive user interface lets you get started with a minimum of effort.The platform offers flexible map designs,enables to add cards without reformatting,and have access to library of images and icons for visualisation.The free tier lets you create one map,with up to 60 cards.

143、You can share the map with a public link,but cant be exported using the free option.This tier has a 1Mb upload limit.The upgrade costs$20 a month,and lets you create up to 3 maps a month with unlimited cards,free exports,and a 20Mb upload limit.63 Sticktail Sticktail is a user research management pl

144、atform for collecting,searching,organising and sharing insights.It allows any user to contribute insights researchers,product owners,customer support employees or external agencies and teams or individuals can subscribe to insight channels that deliver content relevant to a specific topic.It allows

145、you to uncover trends by reviewing insights across multiple studies,which often prove more valuable than any individual study,which can hide signals of customer trends and unmet needs.Insights are structured and searchable by text,titles,tags,studies or journeys.The starter tier offers free access f

146、or an unlimited number of users for 20 insights,though does not support journeys,or digest mails.The upgraded Business package lets you produce up to 200 insights,1 journey,digest mails and have access to support.This option costs 299 a year.64 Evolve Evolve Research is a UX research platform for co

147、llaborative note taking,drag and drop affinity mapping and automatic insight reports.The platform stores data from any research method face-to-face interviews,usability tests,diary studies or surveys.The interface mimics Post-It note walls with observations,statistics or quotes organised on Kanban-s

148、tyle boards.These can then be compiled into synthesis reports for sharing with colleagues.The free option gives you access to a single researcher account,have 2 active projects,export to HTML,though doesnt allow you to collaborate or use the platform as a research repository.The paid option costs$25

149、 a month(though is free during beta dependant on when you read this),and gives you multiple researcher accounts,10 active projects,export to CSV and PPT,collaborator accounts and access to the research repository feature.65 Data Visualisation 66 Data Visualisation Data visualisation tools help you m

150、ake sense of your data-whether for your own analysis or for sharing results with clients and stakeholders.This section includes dashboards and infographics tools as well as more sophisticated business intelligence software.There is a critical trade-off for many free tools in this category:several re

151、quire that anything you publish on the free plan be publicly accessible.If you are dealing with confidential data,make sure you fully understand the free plan limits.67 Tableau Tableau Public is part of the Tableau software portfolio that offers three different software choices:Tableau Public,Tablea

152、u Reader and Tableau Desktop.Tableau Public is the free package that offers data visualisation,analysis,and business intelligence for companies of all sizes.Tableau Public gets you access to most of Tableaus paid range of features in-depth insights,data storytelling and analytics on demand.You can u

153、ncover data patterns,like sales trends or consumer behaviour,and create visualisations that connect to Excel,CSV or other data sources.Tableau Public publishes your visualisations maps,graphs,charts,and other outputs on the web through a simple user interface and live dashboard.So,you dont want to u

154、se this for anything commercially sensitive,confidential or embarrassing.Tableau Public is pretty feature-rich if you are OK with the trade-off of showing your data to everyone.To keep your data private,Tableau Online pricing is$70 per month with various other bolt-ons for view-only licences.68 Good

155、Data GoodData provides cloud-based business intelligence and analytics and has over 80,000 business customers of all sizes globally.GoodData dashboards can be embedded into existing applications for real-time analytics.It has user-friendly interfaces and dashboards,and is used widely for tracking co

156、nsumer behaviour,marketing,and sales metrics.The free package gets you 100MB of workspace;going pro starts from$20 a month and brings additional features like analytics distribution to multiple endpoints,automation of user access and more data visualisation tools.69 Databox Databox is a cloud-based

157、business analytics platform that is available on desktop and mobile,including iOS and Android.It is used by businesses of all sizes to generate data-driven reports and track KPIs.You can use more than 70 one-click integrations to connect data directly from Salesforce,Google Analytics,HubSpot,Faceboo

158、k Ads and others or link to hundreds of other apps indirectly through Zapier.You can also use the Databox REST API and SDKs to import data from your own databases.Databox has clean interface with a drag-and-drop editor for building custom dashboards.There are also dashboard templates to avoid starti

159、ng from scratch.Databox focuses heavily on its mobile UI and generates updates and alerts through email,Slack,and mobile app notifications.The free plan is generous.It gives you access to a lot of Databox features including over 200 pre-built dashboard templates but limits you to 3 data sources,3 da

160、shboards and daily data refresh.Going pro gets you 10 data sources,10 users and 10 dashboards;it also adds the ability to push data via API and up the data refresh interval to hourly.Paid plans start at$49 a month.70 Kumu Kumu is an analytics and visualisation platform that creates interactive relat

161、ionship maps.It can be used to summarise complex datasets with dozens of variables in a visually simple map.You can use it to create relationship-focused data visualisations,causal loop diagrams,strategy maps,concept maps and other outputs.It works best with datasets that have a relationship focus a

162、t their core to generate maps on networks,concepts or people.These can be distributed using the built-in presentation builder and publishing programme.The individual plan is free to use for unlimited public projects but visualisations are publicly viewable.You can pay$9 to make a project private pro

163、ject on the individual(free)plan;or you can pay a monthly subscription of$10 for unlimited public projects(+$20 per private project)and get access to the full range of Kumu features.71 Vizzlo Vizzlo is a simple charting and infographics platform with tools and applications for building a variety of

164、visual reports.It offers a range of charting options including classic bar and pie charts,Gantt charts and waterfall charts.The free version has limited customisation of format and colour,with more options on paid plans.Data can be imported from Excel or Google Sheets,and visualisations created onli

165、ne can be embedded straight into in Microsoft PowerPoint or Google Slides,as well as exported to a range of image formats.The free plan gives you over 100 chart types;paid plans start at$11 a month and give you full document history and more customizable presentations.72 Visme Visme is a content cre

166、ation platform for building and sharing visual data through reports,presentations,web content,wireframes,and infographics.At its core,Visme is a visualisation tool that transforms data and spreadsheets into visual content.It is web-based but can also run offline,and has many customisation options in

167、cluding templates,fonts,images,icons,and backgrounds.Data can be imported from various third-party sources and outputs can be published online,shared across social media,downloaded for offline viewing,or embedded on websites.Visme also includes analytics features.The free package offers 5 projects a

168、nd 100MB of storage;or go pro for$14 a month(individual)or$25 a month(business)with access to premium templates,PDF downloads files and HTML5 publishing.73 Piktochart Piktochart is used by students,teachers,bloggers,and marketers for telling stories with data,creating flyers or posters and publishin

169、g infographics and presentations.It has a drag and drop interface with useful design features including interactive maps,embeddable videos,hyperlinks,ready-to-use graphics,templates,and high-res downloads.Publishing options include sharing across social media,embedding on websites and exporting to P

170、DF,JPEG or PNG files.Piktochart is available for free with access to templates,icons,and images.More features,including custom font uploads and HD image exports,are on the pro package which starts at$25 a month.74 Infogram Infogram is a data-driven visualisation platform that offers a range of infog

171、raphic templates for media,business,and education.It includes 35 interactive chart formats and over 500 maps,interactive dashboards,and reports.it also has a large library of icons and images.The drag and drop editor lets you customise fonts,colours and styles,and data can be pasted in as a table.Al

172、l infographics are mobile responsive and can be published online or exported to a variety of file formats including PDF and JPG.The free plan lets you can access all chart types,13 map types and build up to 10 projects.It also has limited data connections.The pro packages start at$19 a month and off

173、er over 100 premium templates,privacy control,more data connectors and up to 100 projects.75 Canva Canva is a broader graphic design platform than the other tools listed here but is widely used for data visualisation and infographic creation as well as presentations,flyers and posters.It includes ac

174、cess to a large library of graphics,fonts and photos,as well as professional-grade design templates.Multiple users can be invited to edit and comment on designs,and it is widely used for creating social media content.The free package includes over 100 design types,including posters and letters,and h

175、undreds of thousands of graphics and photos.The pro package is$8.99 a month and has over 60,000 templates and the ability to import your own fonts and logos.76 Unsplash This one is a rogue choice,and not technically a data visualisation tool.Unsplash is database of beautiful,searchable and free imag

176、es that can be used to make your presentations look polished and professional.Search for images by category,by topic,add filters to get images in the right orientation or colour palette.All they ask in return is to put credits of the creator next to the images that are used.77 Optimisation&Product A

177、nalytics 78 Optimisation&Product Analytics Product analytics and optimisation platforms are a growing source of insights into user behaviour and needs.Its a rapidly evolving area,and many of the companies listed here include features that could be in other categories.Pendo and Hotjar,for instance,bo

178、th have NPS feedback tools.So whats in this category?These companies offer one or more of three capabilities:Session recording:video capture of individual user sessions on a website or in an app;outputs include heatmaps and tagged activities to find bugs or bottlenecks.Conversion optimisation:A/B an

179、d multivariate testing to find the highest impact designs,features or user journeys.Product usage analytics:metrics for visitors,events,acquisition channels and other data over time.These platforms help understand user behaviour and identify opportunities for improvements.Free plans have limitations

180、 on the number of users or actions that are tracked;or the number of properties that can be analysed.79 ABtesting.ai ABtesting.ai is a conversion optimisation platform for testing landing pages.It uses Artificial Intelligence to create different combinations of headline,copy and call to action using

181、 automated bandit testing.Its unique feature is that it can test multiple variables at the same time,showing different combinations of elements until theres a clear,statistically significant winner for the page.It takes a few minutes to set up a test by entering a landing page URL.The AI(built on GP

182、T-3)automatically recognises title,copy and CTA,suggests variations and chooses the best combinations to show to users.Tests can be integrated with plugins for WordPress,Webflow,Wix and Squarespace;or with Javascript code.The free plan includes unlimited unique visitors for one experiment and includ

183、es AI generated variations and Google Analytics integration.An experiment ends when it reaches statistical significance;for the AI to keep iterating,you will need to upgrade to a paid plan.These start at$19 monthly.80 Hotjar Hotjar is an integrated website analytics solution.It includes heatmaps of

184、user behaviour,session recordings with mouse tracking,conversion funnels,feedback polls,full surveys,and test user recruitment.It is a useful platform for both CX and UX research.Target questions to users with customisable behaviour triggers and get a deeper understanding of their actions using flex

185、ible question logic.Surveys can be launched on your site or users can be invited to it with a link.The platform offers a range of questions types including NPS,has a dashboard to visualise feedback and results as well as a customisable widget for your site.They also have heatmaps which help you unde

186、rstand what users want,care about,and do on your site by visually representing their clicks,taps and scrolling behaviour which are the strongest indicators of visitor motivation and desire.You can also have session recordings with mouse tracking,to show how someone has navigated your site,and if the

187、y have had any issues.There is a free tier available on personal accounts,which is suitable for sites with fewer than 2,000 page views a day.Within this,you can have up to 100 screen recordings a day(and store up to 300),create up to 3 snapshot heatmaps,send and store up to 3 surveys,have 81 unlimit

188、ed team members,and create and store up to 3 feedback widgets.To upgrade this the next personal tier costs 39 per month,or for professional plans,they start at 99 per month.82 Fullstory Fullstory is a digital analytics platform with features for session replay tool for recording website user experie

189、nces.The software captures screen recordings of everything a user does during a visit,including all clicks,taps,scrolls and page transitions.Outputs include videos and heatmaps that show the most clicked elements on a page,how users interact with a site or app in the wild.It can also be used to calc

190、ulate and track KPIs like conversion rates or average order values.The free plan gets access to a limited version of the platform with three seats,1,000 sessions/month,and up to one month of data storage.83 Mouseflow Mouseflow is a website analytics platform that supports heatmaps,session replays,co

191、nversion funnels,form analytics and feedback campaigns.All website visitors sessions are recorded and sessions can be filtered by specific attributes to see frustrations,drop-offs etc.The software generates 6 different types of heatmaps for all pages to identify elements that generate the most click

192、s;how far users scroll and move through a page;what gets their attention;where visitors come from;and how they interact with dynamic site elements.Conversion flow analytics helps to discover where visitors leak out,with linked session recordings for visitors who drop or succeed in completing a funne

193、l.Form analytics measures the performance of forms by with videos of dropouts as they complete each field.Feedback campaigns run in small overlays/popups and include multiple choice,free text and NPS question types.Surveys can be triggered on click errors,failed submissions or any other event.84 The

194、 free plan includes 500 recordings per month for a single website and one month of data storage;paid plans start at 24 monthly for up to 5,000 sessions.85 Pendo Pendo is a product analytics and feedback platform with for analysing website and app usage.Features include adoption and behaviour analyti

195、cs,surveys&polls,and user segmentation.The platform is designed to help people adopt your software more successfully across web and mobile.It provides insights using analytics to understand what users are doing across their product journey.It uses surveys to capture how users feel about their produc

196、t experience,providing sentiment analysis.Additionally,it offers guidance with in-app walkthroughs and targeted messaging to improve onboarding and feature adoption.It also gathers feedback on product demand to prioritise future feature development.The Pendo Vox module is a forever-free tool for cap

197、turing NPS feedback on websites and in apps.The free tier includes a single app key for web,up to 1,000 monthly active users,unlimited features,and page tagging,and use of guidance.86 Google Analytics Google Analytics is a free service used by millions of websites to track and analyse user behaviour

198、.Unlike most Google tools which tend to be clean and easy on the eye this one is a beast.However,it will provide you with a wealth of information such as understanding who is visiting your site,where they are coming from and what they do while they are on your site.The Audience metrics show how many

199、 visitors the site gets;which days and times they come;whether they are new or returning visitors;and their demographics(inferred from other Google data).The Acquisition metrics show the different channels that brought users in(social networks,referrals from other sites,organic search etc).The Behav

200、iour metrics show which pages users go to;how long they stay there;and whether they stay or leave straight away.87 Indicative Indicative is a product analytics platform for product managers,marketers,and data analysts that connects directly to your data warehouse.The platform connects directly to yo

201、ur data sources and synthesises this information into a complete view of your customer,giving you actionable insights to optimise customer acquisition,engagement,and retention.Users can visualise and optimise conversion and retention with multipath funnels and build behavioural cohorts that pinpoint

202、 the features and campaigns that most engage and retain customers.It offers a generous free tier which includes 50M events per month,6 months data history,limited access to core analytics tools,three seat users and standard support.However,if you need more,the next step up is a significant increase

203、of costs,at$950 a month,though allows for 250M events,a year of back data,and full access to core analytics tools.88 Smartlook Smartlook provides product analytics with user behaviour replay.Website analytics demonstrate user behaviour,trends and bugs in detail,to help you make better data-driven de

204、cisions.App analytics help you understand how people navigate your properties,where they are struggling,and where there are issues in conversions.Features include session recordings,heatmaps,event tracking,conversion funnels,analytics,and retention tables.Results can be filtered;you can look up peop

205、le who visited a specific screen,came from a certain city,or used your app for the first time.Choose from over 30 filters to quickly find recordings you need.Recordings can be shared with others by sending a replay link that starts at the exact time when a problem happens.You can also add a note to

206、explain what the problem is.The platforms free tier lets you have up to 1,500 screen recordings,generate 3 heatmaps,add up to 3 notes on recordings,support for single page apps,track up to 2 events,build one conversion funnel,export graphs,and stores up to 1 month of data.The next tier up comes in a

207、t 31 per month for up to 7,500 monthly sessions,and more access to features.89 Amplitude Amplitude is a product intelligence platform that helps brands to better understand user behaviour,improve experiences,and retain more customers.The platform provides real-time product analytics to monitor user

208、behaviour and cross-platform digital journeys.It also offers data management to make it easy to create usable and accurate reports on an end-to-end behavioural journey.First-party behavioural data and seamless integrations enable product and marketing teams to scale personalising experiences and mea

209、suring impact.The platform also supports collaboration and communication with teammates.The free plan gives you access to core analytics,unlimited data retention,custom dashboards,custom datasets,unlimited user seats,and allows you to try up to 10 million actions a month.The next tier provides behav

210、ioural reports,predictive analytics,advanced collaboration tools,custom solutions,and support,though you will need to enquire for pricing.90 Heap Heap is a suite of digital analytics tools for web,mobile and email.Modules include Attribution(omnichannel user identity management and automatic behavio

211、ural touchpoint capture);Conversion(auto-integration of A/B testing from other tools and behavioural segmentation);and Enrichment(adding profile data from CRM and data enhancement tools).Heap gives you a complete dataset of user behaviour,retroactively(and automatically)uniting visits from different

212、 channels and devices into a single user profile,analysing all customer behaviour,identifying trends to personalise experiences and direct marketing spend.The free tier includes 60,000 annual sessions,unlimited events,auto-captured behavioural data,unlimited user licences,one year of data history an

213、d 6 analysis modules.The business plan starts at$12,000 a year,91 Mixpanel Mixpanel is a powerful,self-serve product analytics platform designed to help you convert,engage,and retain more users.The platform enables powerful analysis with interactive reports that let you query your data with only a f

214、ew clicks,then see visualizations in seconds.This makes it easy to answer question after question about how your product is used,who sticks around,and much more.See how often users perform meaningful actions,monitor growth of key user cohorts,like power users,and know how current trends compare to p

215、revious results.Team dashboards can be built in minutes,alerts can be sent when metrics change,and you can share results with your team.The platform lets you track 100k monthly users and provides access to unlimited data history and user seats,core reports,data dictionary,and alerts.The next tier up

216、 is$25 a month,and delivers additional features such as data modelling,impact reports,email support,and more.92 Browsee Browsee is an analytics platform for understanding how users interact with websites.Features include session recordings and replays,auto-generated session tags,funnel reports,heatm

217、aps for attention and click/scroll behaviour and error reporting.Screen recordings can highlight errors,slowness,or frustrated users,so that you can address your pain points.Heatmaps identify patterns in behaviour,and show attention,click distribution,and scroll depth.Segments help you drill down in

218、to behaviour among specific audiences.Funnels demonstrate where users drop out in their usage of your site.The free tier is suitable for up to 200k page views a month,and offers 1,500 recordings a month,with one segment,one continuous heatmap,three team members,14 days of storage,and email support.T

219、he next tier up is$12 a month,and lets you have 400k page views,three segments,4,000 recordings a month,and 30 days of storage.93 Clarity Clarity is an analytics product from Microsoft which is designed to visualise user behaviour at scale to empower data driven decisions on what should change and b

220、e improved on sites to optimise conversion,engagement,and retention.The platform lets you replay your users session to see how your users really use your site.With session replay,you can see where people get stuck,or where they are highly engaged.It offers a range of tools to help you optimise your

221、site.Session replays let you examine user behaviour as it happened.Heatmaps show you where users clicked or scrolled to show which elements drive the highest engagement.Insights highlight interesting user sessions and root out problems like clicks that go nowhere,rage clicks,and excessive scrolling.

222、The tool is free to use once you have logged in.94 LogRocket LogRocket is a session replay,product analytics and user experience measurement platform.Session replays capture real user interactions with websites and apps;recorded sessions with specific characteristics can be searched to help resolve

223、support tickets and user-reported issues.The product analytics features help identify issues in product usage and conversion.They include the option to create custom metrics for changes in any interaction,page,or feature;and track funnel conversions,user flows,and event volumes.The free plan include

224、s 1,000 sessions per month with one month of data retention;paid plans start at$99 per month for 10,000 sessions.95 Text&Visual Analytics 96 Text&Visual Analytics This is a catch-all category for AI and Machine Learning tools that can be used for research and analytics.Most other categories include

225、tools AI features;this group features tools with free tiers that specialise in areas of Natural Language Processing(text analytics,automated transcription or translation)or Computer Vision.NLP connects linguistics with the different strands of AI so that computers can do useful things with language;

226、analyse it in spoken or written form,respond to queries from users,and even generate output in coherent sentences.Computer Vision is the branch of machine learning that teaches computers to see.Using visual data,such as images and videos,machine learning identifies which items are visible,sometimes

227、down to product and brand,but also including facial expressions and emotions.97 Meaning Cloud Meaning Cloud a cloud-based text analytics platform that also has an Excel add-in.It is really easy to use and it has a very generous free offering,letting you process up to 20,000 items of text per month w

228、ithout spending a penny.You get access to every APIs,integration within other tools and even customisation options.The platform lets you tackle every aspect of text analytics with APIs specialised in topic extraction,text classification,sentiment analysis,language identification,lemmatisation and pa

229、rsing,corporate reputation,text clustering,automatic summarisation,or document structure analysis.For customisation,choose from different classification models,dictionaries,and sentiment models.In particular,the free version benefits from one classification model with 10 categories,one dictionary wi

230、th 100 entries and one sentiment model with 30 entries.They also offer technical support if you need help using it.98 MonkeyLearn MonkeyLearn is a platform that offers a range of text analytics and data visualisations tool.The paid option for the platform offers an array of sophisticated tools,such

231、as dashboards summarising data with sentiment analysis over time,by category,tagged by topic.They also offer APIs to integrate text analytics into your apps.The free option is pretty simple you can access word clouds.Now,these are pretty good word clouds,so can be useful either to visualise themes o

232、r to start your analysis by providing a priority list of what topics have been mentioned the most.It also provides relevance and frequency scores to add context.If you decide that you would like access to MonkeyLearns API,the next tier is$299 a month,which gives you 10k queries a month,3 custom mode

233、ls,alongside integrations with APIs,excel and more.99 Chattermill Chattermill uses machine learning to analyse customer feedback from tracking studies,reviews and support tickets.Through integrations with CRM tools,survey platforms and marketing automation systems,algorithms process customer feedbac

234、k in real time and results are available instantly in online dashboards.Every source of feedback and customer interaction can be piped into an easy to use,collaborative platform.The theme and sentiment AI helps to analyse your data to see how customers feel about your product,letting you stay on top

235、 of emerging topics and understand what keeps them coming back.You can also filter and interpret the underlying layers of meaning within your data to instantly gauge whats driving customer experience.The free tier gives you access to the customer experience analytics platform,lets you upload your da

236、ta with CSV,and gives access to the CX knowledge base and resources.To upgrade,youre looking at a pricey$990 a month,though this well importing existing data sources such as reviews or NPS data,and email or in-app support.100 DeepL DeepL is translation platform.It is very easy to use,you paste in th

237、e text you want translated or upload a word or PowerPoint document.It supports 12 languages,and you can also include a glossary to ensure certain terms are consistently translated to match the brand or category.You can also download an app to work directly from your desktop,with both Windows and Mac

238、 supported.The free tier lets you translate up to 3 documents a month(of up to 5Mb)and includes up to 10 glossary terms.The next tier up is$6.99 a month,and lets you translate up to 5 documents(of up to 10Mb),has one glossary of unlimited entries,and includes formal or informal tones.The paid tiers

239、also give you a free trial for a month too,so you can test run the additional features.101 Apertium Apertium is an open-source machine translation platform.The platform is a language-independent machine translation engine.It supports over 40 languages,though works with natural language pairings,so i

240、ts worth checking which translation pairs exist for the languages you need.You can copy and paste text into the site,upload a document or translate a webpage.You can also select for it to highlight unknown words.It is totally free,with no upgrade tiers.102 Google Translate Google Translate is a free

241、 multilingual neural machine translation service developed by Google.It allows users to translate text and websites from one language into another.It has a huge range of languages available with over 100 languages supported,and lets you copy and paste text,upload documents,or lets you translate with

242、 voice.It is free and offers no upgrade tiers.103 Otter Otter.ai creates technologies and products that make information from important voice conversations instantly accessible and actionable.The free tier lets you transcribe up to 600 mins of up to 40 mins per recording.The platform has a range of

243、useful features within the free tier,such as real-time transcription,speaker identification,key word summaries,word clouds,key word search.You can edit and highlight key sections,collaborate with other users,and sync Zoom Cloud recordings.The next tier up costs$8.33 a month,and gives you up to 6,000

244、 minutes of transcription,with up to 4 hours per recording,and more advanced features such as more playback speeds,skip silence,and advanced exports.104 Fireflies Fireflies is an AI meeting assistant that lets you record,transcribe,and search your voice conversations.It enables you to instantly reco

245、rd meetings across any web-conferencing platform.It can transcribe live meetings,or you can upload audio files.Users can collaborate with others by adding comments or marking specific parts of the call.You can also search the transcriptions,action points and other important highlights.The free tier

246、lets you record live meetings from Zoom,Teams,Meet+and more,playback at different speeds,produce sharable links,time stamp notes,comment,and offers up to 3,000 minutes of team storage.The next tier up is$10 a month and gives you the additional features of 1,500 minutes of transcriptions a month,8,00

247、0 mins of team storage,topic tracking,custom vocabulary,and more.105 Clarifai Clarifai provides computer vision solutions for customer analytics,visual search and moderation applications through a cloud API and developer SDK.Ready-made machine learning models are available for sectors including trav

248、el,apparel,and food,as well as numerous brand logos.The platform is powered with AI and catalogues descriptions of images and text,making assets searchable.Intelligent searches can be built based on objects,people,colour,emotions,and even demographic characteristics.This helps you understand not jus

249、t what is in your assets,but also how its used,where its used,whos viewing it,and their relationships to each other.You can also build and train custom AI models at scale and set up workflows to manage your metadata generation process.The free plan gives you access to 1k input objects,object classif

250、ication,let you highlight and annotate on areas of interest,search by theme or image,create visual classification models and more.The next tier up comes in at$30 a month,and further access to additional features.106 Imagga Imagga offers customisable machine learning technology for image recognition.

251、The platform has a range of solutions to streamline the process of analysing visual data.Image auto tagging enables automatic assignment of relevant tags or keywords to vast collections of images and videos,while auto categorisation uses a combination of image processing and machine learning to enab

252、le automatic assignment of images and videos to relevant categories.The free tier gives you access up to 1k API requests,alongside the basic solutions which include tagging,categorisation,cropping and colour.The next tier up costs$79 a month,and extends you usage to 70k API requests,as well as a vis

253、ual search API and email support.107 Data Sources 108 Data Sources This section deserves an entire handbook in its own right.Weve only included half a dozen sources of free consumer data that we think are particularly interesting.These data sources can complement research and analytics projects that

254、 gather data using the other tools listed here;and they can bring more context by grounding your research in broader trends.These platforms provide you with statistics and data that often are not specific to a brand or campaign,but do help you put together a broader understanding of how people are b

255、ehaving and thinking,and how that is changing over time.109 Google Trends Google Trends is a tool that analyses the popularity of top search queries in Google Search across various regions and languages.You can compare the relative search volume of searches between two or more terms,measure changes

256、over time,and compare between geographical regions.You can also see related topics and searches,and select regions,time scales,categories(such as shopping,images,or YouTube)to narrow down your search.This can be helpful for a variety of use cases.You can monitor campaign effectiveness by measuring b

257、rand searches before and after the launch of a large campaign.Trends can help measure the impact of PR.The data can also inform decisions about NPD,as you can identify consumer trends.110 Statista Statista is an aggregator of global statistics from market and consumer data.The platform is designed t

258、o help you find key facts and insights across a range of topics.You can search for key stats for different countries,demographics and categories.They also offer reporting,such as digital trends,consumer,industry,brand and country specific reports.Additionally,they have an infographic section to brin

259、g the statistics to life.There is a paid for version of this platform which costs$39 a month,which offers unlimited views of all statistics,1m market and consumer data sets,up to 100 data downloads,and full source information.The free account gives you access to basic statistics and downloads to PDF

260、 and PNG.111 SimilarWeb SimilarWeb is a website that provides web analytics services for businesses.The platform offers website traffic volumes for clients and competitors,referral sources which include keyword analysis and demographics,and website stickiness,as well as other features.The free optio

261、n for the platform includes 1 user,1 country filter and limited access to historical data,but can still give you an overview.The paid version of the platform gives you global and country level data,industry and company analysis,segment analysis,conversion analysis and more,though you will need to en

262、quire for a price.112 Global Web Index Global Web Index is an audience targeting platform that segments audiences using detailed profiling that includes demographics,behaviour,attitudes,and usage of people across 45 countries globally.The data from GWI is used to help guide marketing strategy,identi

263、fy emerging trends,understand brand perceptions,The platform lets you access consumer data easily with an intuitive analysis platform,with drag-and-drop tools,that help you find and export questions,and access pre-made infographics and dashboards.The free tier of GWI gives you access to global data,

264、with the latest quarter of research,16 questions and 189 answers.The next tier provides full access to all markets and data points,as well as trend analysis,campaign measurement,expert reports,and more.113 Our World in Data Our World in Data is a scientific online publication that features a mixture

265、 of data and research on a variety of topics,with a particular focus on large global problems such as poverty,disease,hunger,climate change,war,existential risks,and inequality.The web publication uses interactive charts and maps to illustrate research findings often taking a long-term view to show

266、how global living conditions have changed over time.It features a variety of different topics,such as demographic changes,health,environment,innovation and more.The publication is free and is in part funded by the Bill and Melinda Gates Foundation.114 Index Why Free Software?_ 1 Contents _ 4 About I

267、nsight Platforms _ 5 Surveys&Forms_ 6 Surveys&Forms _ 7 AYTM _ 9 QuestionPro _ 10 SmartSurvey _ 11 SurveySparrow _ 12 Qualtrics _ 13 Alchemer _ 14 Survey Planet _ 15 Crowdsignal _ 16 SoGoSurvey _ 17 eSurveysPro _ 18 SurveyHero _ 19 TabX _ 20 Displayr _ 21 Conjoint.ly _ 22 Phonic _ 24 CX&NPS Feedback

268、 _ 25 CX&NPS Feedback _ 26 Wootric _ 27 Delighted _ 28 Informizely _ 30 TruRating _ 32 UserCompass _ 33 UserReport _ 34 Survicate _ 35 Qualitative Research _ 36 Qualitative Research _ 37 Microsoft Teams _ 38 Zoom _ 39 Collabito _ 40 FocusGroupIt _ 41 Obvi_ 42 115 Experience Sampler _ 43 Loops _ 44 F

269、larum _ 46 UX Research _ 47 UX Research _ 48 Maze _ 49 Useberry _ 50 UXArmy _ 51 UXtweak _ 53 Usability Hub _ 54 Treelly _ 55 OpinionX _ 56 Tacit _ 57 VisualEyes_ 58 EasyScreen _ 59 Markup.io _ 60 Userforge _ 61 Custellence _ 62 Sticktail _ 63 Evolve _ 64 Data Visualisation _ 65 Data Visualisation _

270、 66 Tableau _ 67 GoodData _ 68 Databox _ 69 Kumu _ 70 Vizzlo _ 71 Visme _ 72 Piktochart _ 73 Infogram _ 74 Canva _ 75 Unsplash _ 76 Optimisation&Product Analytics _ 77 Optimisation&Product Analytics _ 78 ABtesting.ai _ 79 Hotjar _ 80 Fullstory _ 82 Mouseflow _ 83 Pendo _ 85 Google Analytics _ 86 116

271、 Indicative _ 87 Smartlook _ 88 Amplitude _ 89 Heap _ 90 Mixpanel _ 91 Browsee _ 92 Clarity _ 93 LogRocket _ 94 Text&Visual Analytics _ 95 Text&Visual Analytics _ 96 Meaning Cloud _ 97 MonkeyLearn _ 98 Chattermill _ 99 DeepL _ 100 Apertium _ 101 Google Translate _ 102 Otter _ 103 Fireflies _ 104 Clarifai _ 105 Imagga _ 106 Data Sources _ 107 Data Sources _108 Google Trends _ 109 Statista _ 110 SimilarWeb_ 111 Global Web Index _ 112 Our World in Data_ 113