1、Email marketing table stakesEverything you need to know to excel at email marketing1Why email?Why email?3.9BDaily email users3x122%Average ROIHigher conversion rates than social mediaSourceThe 5 key use cases1.Grow subscriber lists&convert first time shoppers2.Recover abandoned sessions3.Nurture cus

2、tomers post-purchase4.Engage your best customers5.Drive incremental revenue through campaignsThe customer journey visualizedBecome a fan/promoterVisit siteSubscribeView productAdd to cartStart checkoutPurchaseUse productBecome a churn riskCustomer researchSite BounceWelcome SeriesBrowse Aban.Cart Ab

3、an.Checkout Aban.Review RequestThank NPS PromoterUpsellThank YouNPS Detractor ResponseThank NPS DetractorCustomer WinbackWhy Klaviyo?Data consolidation and easy attributionLeverage all of your Klaviyo data to send the right message,using the right channel,at the right time.LoyaltySign-up FormsEcomme

4、rceSurveysCustomer SupportReviewsAnalyticsOrder FulfillmentSegmentationOnsite PersonalizationPreferencesEmailSocialSMS DatabaseIntegrate your ecommerce platform with KlaviyoShopify,BigCommerce(Blueprint or Stencil Theme),Adobe Commerce(formerly Magento),WooCommerce,Salesforce Commerce Cloud,Prestash

5、op,OtherIntegrate,or import data from,your previous email service provider ot stand-alone tool:Email:MailChimp,Constant Contact,Bronto,HubSpot,Listrak,Sailthru,Salesforce Marketing Cloud,Campaign Monitor SMS:Attentive,Postscript,Emotive,Retention Rocket,SMSBump,OtherUpload your data via CSVYour gett

6、ing started in Klaviyo checklist:2Basic use cases:Crawl Collect email consent via sign-up form and at checkoutSet up a welcome series flow Set up a checkout abandonment flowSet up a browse abandonment flowSet up at least one post purchase flow Begin sending email campaigns like:product promotions,hi

7、ghlight new products or collections,promotion local or virtual events Email beginner checklistThe essentials to any email program:Subscriber acquisition Pop-up or flyout formsSignup forms are a crucial part of your on-site acquisition.Always be specific about what type of communication your subscrib

8、ers will receive from your brand,including any discount offers or incentives.Embedded formsIn addition to your pop-up or flyout form,you should give your site visitors another opportunity to subscribe to your email list via an embedded form at the footer of your website.The Klaviyo form libraryColle

9、ct email consent at checkout You should also collect email subscribers during the checkout experience on your site.Klaviyos integrations with ecommerce platforms like BigCommerce,Magento 2,Shopify Plus,Prestashop,and WooCommerce allow you to quickly and easily take advantage of this option.Email seg

10、mentationYour engaged segmentSending to engaged subscribers is a fundamental rule of good email marketing.If you dont,you put your sender reputation and deliverability at risk.Here is how to create an engaged segment.Email flows and automationsKlaviyos flow libraryFlows,Klaviyos automations,make it

11、easy to initiate and nurture relationships with your subscribers and customers over the course of their lifecycle.By using the pre-built library of Flows,you can automate messages that will help grow your business,without losing any of the personalization and relevancy needed to build strong custome

12、r loyalty.Getting started with flowsThe welcome series flowA welcome series is a sequence of messages sent directly after someone signs up to hear from your brand.This is a critical moment in the customer lifecycle because its your opportunity to introduce new,interested prospects to your business a

13、nd product offering.Learn more about welcome series emails.The trigger for your Welcome Series will always be when someone subscribes to your primary list(whichever list you have selected when building your signup forms)The first email should always be sent immediately(no time delay)A welcome series

14、 is a crucial automation,and Klaviyo provides a pre-built welcome series out-of-the-box.You will find an example welcome series flow listed in the Flows tab of your account.If you want a more advanced welcome flow,you can browse different ideas in our Flow Library.Our pre-built Welcome Series Flow i

15、ncludes three email touchesWelcome series examples(Email#1)If you have offered a discount or incentive on your website signup form,send the coupon code in your initial Welcome Series email.You can also use Klaviyos dynamic coupon codes to generate a unique code for each recipient.If you are not offe

16、ring a discount or incentive,use your initial email to introduce your brand and highlight popular,or recent,products.You can use Klaviyos product recommendations to automatically insert relevant products into your email template.The abandoned cart flowThe average cart abandonment rate is approximate

17、ly 70%.It jumps to over 85%for those shopping on mobile phones.Ecommerce brands may lose up to$18 billion in yearly sales revenue from abandoned carts.Learn more about abandoned cart emailsThe trigger for your Abandoned Cart Flow will be when someone starts checkout.Klaviyos Flow Filters ensure that

18、 anyone who purchases will be removed from this flow.Our pre-built Abandoned Cart Flow includes two email touchesThe first email should always be sent with a time delay.An abandoned cart is another crucial automation,and Klaviyo provides a pre-built welcome series out of the box.You will find an exa

19、mple Abandoned Cart Flow listed in the Flows tab of your account.If you want a more advanced Abandoned Cart Flow,you can browse different ideas in our Flow Library.Abandoned cart email examplesDynamic blocks,built into Klaviyos email templates,show the entire content of the recipients cartAlways add

20、 a(CTA)link to your store.This link should lead directly to a product,collection,or cart.Create a sense of urgency to help drive conversions(i.e.“Your cart is about to expire”)The browse abandonment flowBrowse abandonment emails are triggered when a site visitor views a product page and does not sta

21、rt or complete a checkout.92%of the people who visit your website for the first time arent there to purchase.Learn more about browse abandonment emails.Klaviyos pre-built Browse Abandonment Flow includes filter logic to exclude site visitors who begin the checkout process or make a purchase,as well

22、as those who have received a browse abandonment email in the last 30 days to avoid repetitive sendsOur pre-built Browse Abandonment Flow includes one email touchVisiting a product page doesnt quite indicate the same level of interest as adding an item to a shopping cart and beginning the checkout pr

23、ocess,so we recommend making your browse abandonment emails a lighter touchpoint than your abandoned cart flowBrowse abandonment email examplesIncluding product reviews and customer testimonials offers“social proof”for your prospective customers,encouraging them to purchaseDynamic blocks,built into

24、Klaviyos email templates,show the recipient the most recent product they browsedThe post purchase flowPost purchase emails are one of the the most engaging emails in email marketing,providing an opportunity for customer retention and future purchases.80%of your future revenue will likely come from j

25、ust 20%of your existing customers.Learn more about post-purchase emails.The first email should always be sent with a time delay to ensure that the customer does not receive their order confirmation and thank you email at the same timeKlaviyos pre-built Customer Thank You Flow includes a split where

26、first time customers receive a different message than a repeat purchaserPost-purchase email examplesFor an added personal touch,include a note from the brand foundersBrands with brick and mortar business can include a post-visit thank you noteThe winback flowA winback email is a message you can use

27、to reach out to inactive subscriberssomeone who has engaged with your company in the pastIt costs 5x more to attract a new customer than to retain an existing one Learn more about winback emails.This flow targets those who have purchased from your site,but have not returned for a subsequent purchase

28、 in 75 daysThe time delay can be adjusted to best reflect your customers typical buying cycle Our pre-built Winback Flow includes two email touchesThe second email will not be sent if the recipient ends up making a purchase after receiving the first email touchWinback email examplesShow your trendin

29、g products,using a product block,to bring past customers back to your siteHighlight customers,celebrities,or influencers showcasing your productsThe replenishment flowIf your business sells consumable goods or consumer packaged goods(CPGs),you can use a replenishment flow to remind customers when th

30、ey are running out of your product.Repeat customers spend 3x as much as first-time customers.Learn more about replenishment emails.This flow targets those who have purchased from your site,similar to the Winback Flow,but are expected to be running out of your product and ready for another purchaseTh

31、e time delay can be adjusted to best reflect your customers typical buying cycle Klaviyos pre-built Replenishment Flow allows you to easily follow-up with customers with a single email touch prompting them to re-purchase your productReplenishment email examplesDynamic blocks,built into Klaviyos emai

32、l templates,can show the recipient the specific product they purchasedMake it easy for the customer to spot the CTA and make their way back to your website for their next purchase Smart sendingSmart Sending allows you to limit the number of emails or text messages someone can receive over a specific

33、 period of time.This is a good way to prevent your subscribers from receiving too many messages at once if you have many active flows and campaigns.Guide to smart sending.Email campaignsThe Klaviyo email template libraryThe Klaviyo email template editor makes it easy to create beautiful emails to se

34、nd to your customers.If you arent sure where to begin,utilize one of our pre-built email templates.You can further customize any template to fit your needs through the drag-and-drop functionality of the editor.Dynamic ContentMake your emails more personalized and increase engagement by easily includ

35、ing customer data,like“first name.”Any data you collect on your customers can be inserted into your email templates,like points from your rewards platform,pets name,favorite sport,etc.Learn more about personalization.Dynamic coupons Klaviyo can create one-time use coupon codes for use with certain e

36、Commerce integrations so that each customer receives his/her own unique coupon code.Codes can be inserted into any campaign or flow email.This feature provides an alternative to creating a generic coupon code for a given promotion,which means you dont have to worry about codes being shared.Send time

37、 optimizationSmart Send Time uses your business data to find the optimal time for you to email your customers,maximizing open and click rates as well as helping you to better understand your customersKlaviyos model is different.Instead of determining your business send time through hidden formulas,K

38、laviyo uses a robust testing framework to gather data about your customers to figure out when they are most likely to open your emails.For transparency,your results will always be available to you.Smart sending for campaignsSmart Sending allows you to limit the number of emails or text messages some

39、one can receive from you in a given period of time.This is a good way to prevent your subscribers from receiving too many messages at once if you have many active flows and campaigns.You can adjust the Smart Sending timeframe for your account.Reporting&analyticsEmail analytics Easily track the perfo

40、rmance of every email sent from Klaviyo.Whether it is a campaign or automated message,you can easily understand when your audience is engaged,how they interact with your message,what purchases are made,and more.Learn more about Klaviyos cooperative attribution model,in coordination with SMS marketin

41、g.DashboardThe Performance Dashboard provides a detailed overview of how your different communication channels perform over time,as well as suggestions to improve going forward.Here,you can analyze business trends and strategize to grow your business.Learn more about the DashboardBenchmarksKlaviyo b

42、enchmarks allow you to analyze your account data in relation to industry trends and companies similar to your own.By seeing how different aspects of your account perform,you can prioritize efforts in areas that need improvement in order to use Klaviyo to its maximum potential.Learn more about Benchm

43、arks.Benchmarks by Industry from Q122Email marketing benchmarks by industrySMS marketing benchmarks by industryLearn more about Klaviyo442022 Klaviyo Confidential ReviewsValue Added ContentSurveysLoyaltyShippingEventsLogisticsBrowsing HistoryCustomer ServiceShopping HistoryCustomer Communication His

44、torySegmentationEcommerceDemographicsRetail POSOrder ConfirmationThe customer stack is broken452022 Klaviyo Confidential And current technologies fall shortPoint solutions dont connect into key components of your ecosystem Limited integrations Basic data gathering only High latency/no real-time data

45、Complex solutions/legacy technology are too expensive and require extra work Difficult and complex to use Require months of implementation Limited data storage&compute capacity Costly to maintain and customise(Ive been a member for a month)462022 Klaviyo Confidential Its time to reimagine the custom

46、er platform.472022 Klaviyo Confidential Thats why we built Klaviyo.482022 Klaviyo Confidential Klaviyo is a unified customer platform that helps leading brands personalise communications to their customers at scale,easily acquire new ones,and use their own data to drive revenue.492022 Klaviyo Confid

47、ential Why leading brands choose KlaviyoUnified platform built to unleash growthFast and accessible to speed executionEnterprise-grade personalisation that scalesPowerful ecosystem ready to help you502022 Klaviyo Confidential EmailSMSPush WebSocialExperiencesWorkflow Builder /Campaign Automation /Co

48、ndition Logic /Behavioral Logic /Logic BuilderLearningRecommended Actions /Churn<V Prediction /Attribution Modeling /Reporting&AnalysisDatabaseUnified Profiles /Identity Resolution /Data Integrations /Dynamic SegmentationWITH 230+DATA SOURCESA customer platform built as one unified experience from

49、 the ground up512022 Klaviyo Confidential Customer Data ManagementMarketing and Messaging Customer Experience AutomationAttribution and OptimisationData Science and Predictive AnalyticsReporting and InsightsCustomer Infrastructure+dozens of other platformsEcommerce InfrastructurePaymentsOrder and In

50、ventory ManagementFulfillmentThat completes the direct-to-consumer tech stack522022 Klaviyo Confidential Deeply fast&powerfulValuable from day oneFast to set-up,implement,and make moneyyou dont need to wait months/years to implementScaleable flows that feel 1:1 for customersTrigger personalised flow

51、s based on dates,events,list membership or segments from any user action and automate in real-timeLearn&get smarter quicklyAutomated A/B testing,reporting,revenue attribution and more let you move fast and double down on whats most successfulHigh-performance&versatile APIsOpen APIs that are integrat

52、ion friendly ensure you can easily sync your customer data with Klaviyo without any of the hassle532022 Klaviyo Confidential but easily accessibleAccelerate execution with dynamic templatesChoose from dozens of pre-built and fully customisable ecommerce templates and flowswant to customise further?A

53、dd your own custom codePower+ease of use in oneThe only platform built from the ground up to ingest millions of transactional data in minutes with a marketer-friendly UISegmentation made easyKlaviyos segment-builder makes it easy for marketers to create highly targeted segments Streamline your setupWorking across brands or geos?Save time by easily copying flows and templates across sub-accountsGet started with Klaviyos unified customer platform today:Start a free trial Schedule a personalized demo