1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.洞见全球市场变革，助力品牌全渠道增长 2023 Nielsen Consumer LLC.All Rights Reserved.2Broadened but persistent inflation,slowed growth in global economy，but China economy is expected to recover soon OECD Economic Outlook2023年全球

2、经济放缓，通胀压力加剧，中国经济有望迎来复苏GDP:+0.5%Inflation:+11%GDP:+1.6%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+1%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+3%Inflation:+81%GDP:+5.7%Inflation:+8%GDP:+0.9%Inflation:+12%GDP+0.6%Inflation:+4%GDP:+0.2%Inflation:+6%GDP:+1.3%Inflation:+8%GDP:-0.3%Inflation:+8%GDP:-0.5%Infla

3、tion:+13%GDP+4.6%Inflation:+4%GDP:+1.8%Inflation:+5%GDP:+1.1%Inflation:+8%GDP:-0.4%Inflation:+6%GDP:+5%Inflation:+4%90%0%2023 Nielsen Consumer LLC.All Rights Reserved.Contrary to the pessimism in global economy,China CEOs show greater confidence in China economy and their industries&companies.展望未来，全

4、球经济虽不乐观，但中国CEO们对2023年的中国经济及所在行业和公司仍保持相当积极的态度324%53%59%59%全球经济中国经济所在行业贵公司Global economyChina economyYour industryYour company%Top 2 Boxes 乐观+非常乐观 2023 Nielsen Consumer LLC.All Rights Reserved.For innovation,CEOs mostly strength on business model,product and service,process 4 2023 Nielsen Consumer LLC

5、.All Rights Reserved.Innovation,Increasing Price,and Improving Effectiveness are key to breakthrough growth5即饮咖啡液态奶巧克力包装米*女性护理用品婴幼儿奶粉牙膏纸尿裤新品老品销量涨价/降价消费升级/降级急冻点心干脆小食鸡精功能饮料碳酸饮料酱油饼干衣物除菌液奶粉洗衣剂薄荷糖口香糖酸奶及酸味奶新品老品销量涨价/降价消费升级/降级食用油啤酒方便面糖果家居清洁用品个人清洁用品棒棒糖新品老品销量涨价/降价消费升级/降级 2023 Nielsen Consumer LLC.All Rights R

6、eserved.Most of industries saw faster NPD number increase,vs effectiveness improvement6MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年 2023 Nielsen Consumer LLC.All Rights Reserved.The biggest challenge their companies would face is slow recovery of trade&consumption post pandemic 72022

7、 Nov.2022 Apr.2021 Sept.2023 Nielsen Consumer LLC.All Rights Reserved.In terms of business strategy,Channel will remain one of the key areas to see changes,while organization&management restructure and innovation could be other focuses8 2023 Nielsen Consumer LLC.All Rights Reserved.9FOCUS ON REAL TH

8、ING新活省钱突出品质顺势平移 2023 Nielsen Consumer LLC.All Rights Reserved.Innovation:Fit in new lifestyle,at the same time,help consumers to save money10 2023 Nielsen Consumer LLC.All Rights Reserved.Innovation:Focus on key benefits upgrade and prioritize supreme quality11 2023 Nielsen Consumer LLC.All Rights R

9、eserved.Innovation:Ride on the shift of macro social environment and follow the trend 41712%78%19%18%20202021E2022E2023E中国露营市场规模及增长预测市场规模（亿元）增长率 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.How NielsenIQ supports you to win in 202313 2023 Nie

10、lsen Consumer LLC.All Rights Reserved.NielsenIQ offers more reliable,comprehensive and optimized product solutions in 202314全渠道产品升级全渠道产品升级更可靠、更全面、更优化的全渠道监测全电商平台爆款产品读取读取全电商平台爆款产品数据，优化快消品牌线上产品布局线下零售市场数据升级线下零售市场数据升级更细颗粒度、更全面市场覆盖，及时精准的反应零售市场全貌价格&促销解决方案帮助客户制定正确的价格和促销策略，助力实现降本增效的运营战略解码全渠道解码全渠道捕捉新趋势捕捉新趋势&新

11、物种新物种深耕降本增效的运营策略深耕降本增效的运营策略更强大的产品解决方案，更快交付速度！更强大的产品解决方案，更快交付速度！2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.NielsenIQ delivers the Full View,the worlds most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.15We Are We Are NielsenIQNielsenIQ