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Feedvisor:2023亚马逊销售费用指南(英文版)(15页).pdf

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Feedvisor:2023亚马逊销售费用指南(英文版)(15页).pdf

1、Cracking the Code of Amazon Fees:A SELLERS QUICK REFERENCE GUIDE TO MAXIMIZING MARGINS2 FEEDVISORMastering Amazon Fees:Maximizing Profits and Staying Competitive As an Amazon seller,you are probably familiar with the various fees that the platform charges and how they can have a significant impact o

2、n your profitability and bottom line.However,the changes to fee structures and amounts this year can make it difficult to price accordingly.In this quick reference guide,we will provide an overview of the most common Amazon fees for 2023,including fulfillment fees,referral fees,storage fees,and some

3、 unplanned fees,while providing strategies for maximizing profit margins.By the end of this guide,you will have a better understanding of the fees you will encounter as an Amazon seller and how to factor them into your business operations.A Selection of Amazon Fee Increases for 20233 FEEDVISORCourte

4、sy of Amazon4 FEEDVISORReferral FeesCategoryReferral fee percentageReferral fee minimumAmazon Device Accessories45%$0.30Appliances-Compact15%for portion of total sales price up to$300,and 8%for any portion of total sales greater than$300$0.30Appliances-Full-size8%$0.30Automotive and Powersports12%$0

5、.30Base Equipment Power Tools12%$0.30Baby Products8%for products with a total sales price of$10.00 or less,and 15%for products with a total sales price greater than$10.00$0.30Backpacks,Handbags,and Luggage15%$0.30Beauty,Health,and Personal Care 8%for products with a total sales price of$10.00 or les

6、s,and 15%for items with a total sales price greater than$10.00$0.30Business,Industrial,and Scientific Supplies12%$0.30Clothing and Accessories17%$0.30Computers8%$0.30Consumer Electronics*8%$0.30Electronics Accessories*15%for the portion of the total sales price up to$100.00,and 8%for any portion gre

7、ater than$100$0.30Eyewear15%$0.30Fine Art20%for the portion of Sales Proceeds up to$100(with a minimum Referral Fee of$1.00);15%for any portion of Sales Proceeds greater than$100 up to$1,000;10%for any portion of Sales Proceeds greater than$1,000 up to$5,000;and 5%for any portion of Sales Proceeds g

8、reater than$5,000-When selling items on Amazon,sellers are required to pay a percentage of the total price,which includes the cost of the item,shipping,and gift-wrapping charges,or a minimum amount,whichever is greater.These fees,known as referral fees,are separate from selling plan fees and vary by

9、 category.Some product categories may require prior approval for listing.Its important to note that the fee category for your product may not match the category displayed on the Amazon retail site.5 FEEDVISORCategoryReferral fee percentageReferral fee minimumFootwear15%$0.30Furniture15%for portion o

10、f total sales price up to$200 and 10%for any portion greater than$200$0.30Gift Cards20%-Grocery and Gourmet8%for products with a total sales price of$15 or less and 15%for products with total sales price greater than$15-Home and Kitchen15%$0.30Jewelry20%for the portion of total sales price up to$250

11、 and 5%for portion greater than$250$0.30Lawn and Garden15%$0.30Lawn Mowers and Snow Throwers15%for products with a total sales price of up to$500 and 8%for products with a total sales price greater than$500$0.30Media-Books,DVD,Music,Software,Video15%-Musical Instruments and AV Production15%$0.30Offi

12、ce Products15%$0.30Pet Supplies15%,except 22%for veterinary diets$0.30Sports and Outdoors15%$0.30Tires10%$0.30Tools and Home Improvement15%$0.30Toys and Games15%$0.30Video Games and Gaming Accessories15%-Video Game Consoles8%-Watches16%for the portion of total sales price up to$1,5000 and 3%for any

13、portion greater than$1,5000$0.30Everything Else*15%Courtesy of AmazonREFERRAL FEES6 FEEDVISORREFERRAL FEESLearn how to take the hassle out of optimizing your pricing performance: putting your pricing strategy together,determine the referral fee percentage for your product category on Amazon.Once you

14、 know the referral fee percentage,you can calculate the fee that you will be charged for each sale.For example,if the referral fee is 15%and your product sells for$20,the referral fee would be$3.To maintain your profit margins,factor in the referral fee and your other costs when setting your product

15、 price.For example,if your product cost is$5 and your shipping cost is$2,you will want to set your product price at a minimum of$10($5 product cost+$2 shipping cost+$3 referral fee)to break even.However,to improve your profit margins,you may want to set your product price higher than$10 to account f

16、or other expenses,such as advertising costs or overhead.By setting your prices in this way,youll be able to maintain your margins while also factoring in the referral fee that youll be charged on each sale.Referral Fees Pricing Strategy Tip7 FEEDVISORShipping and Fulfillment FeesFBA Fulfillment Fees

17、The fee per unit covers various services,such as order picking and packing,shipping and handling,customer service,and product returns.The fees are calculated based on the weight and dimensions of your product.Size TierMax DimensionShipping WeightFulfillment FeeSmall Standard15”x 12”x 0.75”4 oz or le

18、ss$3.224+to 8 oz$3.408+to 12 oz$3.5812+to 16 oz$3.77Large Standard18”x 14”x 8”4 oz or less$3.864+to 8 oz$4.08 8+to 12 oz$4.2412+to 16 oz$4.751+to 1.5lb$5.401.5+to 2lb$5.692+to 2.5lb$6.102.5+to 3lb$6.393+to 20lb$7.17+$0.16/half-lb above first 3lbSmall Oversize60”x 30”70 lb or less$9.73+$0.42/lb above

19、 first lbMedium Oversize108”(longest side)150 lb or less$19.05+$0.42/lb above first lbLarge Oversize108”(longest side)150 lb or less$89.98+$0.83/lb above first 90 lbsSpecial Oversize108”(longest side)Over 150 lb$158.49+$0.83/lb above first 90 lbsNon-Apparel FeesApparel FeesSize TierMax DimensionShip

20、ping WeightFulfillment FeeSmall Standard15”x 12”x 0.75”4 oz or less$3.434+to 8 oz$3.588+to 12 oz$3.8712+to 16 oz$4.15Large Standard18”x 14”x 8”4 oz or less$4.434+to 8 oz$4.63 8+to 12 oz$4.8412+to 16 oz$5.321+to 1.5lb$6.101.5+to 2lb$6.372+to 2.5lb$6.832.5+to 3lb$7.053+to 20lb$7.17+$0.16/half-lb above

21、 first 3lbSmall Oversize60”x 30”70 lb or less$9.73+$0.42/lb above first lbMedium Oversize108”(longest side)150 lb or less$19.05+$0.42/lb above first lbLarge Oversize108”(longest side)150 lb or less$89.98+$0.83/lb above first 90 lbsSpecial Oversize108”(longest side)Over 150 lb$158.49+$0.83/lb above f

22、irst 90 lbsCourtesy of AmazonCourtesy of Amazon8 FEEDVISORFBA Fees Small and LightGenerally,the most affordable program,which applies to items weighing under 16 ounces and having a sale price of$12 or less to qualify for the program.Size TierMax DimensionShipping WeightFulfillment FeeFBA Small&Light

23、 Small Standard15”x 12”x 0.75”4 oz or less$2.474+to 8 oz$2.548+to 12 oz$2.6112+to 16 oz$3.15FBA Small&Light Large Standard18”x 14”x 8”4 oz or less$2.664+to 8 oz$2.77 8+to 12 oz$2.9412+to 16 oz$3.771+to 1.5lb$4.421.5+to 2lb$4.682+to 2.5lb$5.192.5+to 3lb$5.40FBA Storage FeesAmazon charges inventory st

24、orage fees on a monthly basis,which are calculated based on the average daily volume of your inventory in cubic feet at their fulfillment centers.The volume of your inventory is determined by its size when appropriately packaged and ready for shipment.If your products are classified as dangerous goo

25、ds or have been stored in an Amazon fulfillment center for more than 271 days,you will be subject to additional inventory storage fees.Additionally,if you have a high volume of inventory stored relative to the volume of your recent weekly sales,you may be charged a storage utilization surcharge.Mont

26、hStandard SizeOversizeJanuary-September$0.87 per cubic foot$0.56 per cubic footOctober-December$2.40 per cubic foot$1.40 per cubic footCourtesy of AmazonCourtesy of AmazonSHIPPING AND FULFILLMENT FEESNever run out of inventory with our Replenishment Report:Learn more at FEEDVISORFulfillment By Selle

27、r FeesWhen you fulfill orders yourself,Amazon charges shipping rates based on the product category and shipping service selected by the customer and then passes the amount on to you in the form of a shipping credit.Sellers with the Business or Professional plan get to set their own shipping rates(ex

28、cluding books,music,video,and DVD products).The referral fee still applies here and is calculated from the total sale price,including the item price,shipping cost,and gift-wrapping charges.Sellers with the Individual plan abide by Amazons set shipping rates for all products.This is even in the case

29、where the shipping credit is less than total shipping costs,so it is important to price appropriately to ensure profit.Shipping Credits for Books,Music,Videos,and DVDsShipping MethodBooksMusicVideosDVDsDomestic Standard*$3.99$3.99$3.99$3.99Domestic Expedited*$6.99$6.19$6.19$6.19Domestic Two Day*$14.

30、95$14.95$14.95$14.95International StandardUp to 1 lb.-$16.95 Over 1 lb.-$24.95$14.95$14.95$14.95International Expedited$46.50$46.50$46.50$46.50Courtesy of Amazon*Includes APO,FPO,and U.S.Protectorate addresses.*Two-Day Shipping is available to eligible sellers only.*Refers to the weight of the item,

31、excluding the sellers packaging.Shipping Credits for All Other Categories(Individual Plan)Shipping MethodVideo GamesSoftware&Computer GamesAll Other CategoriesDomestic Standard*$3.99$3.99$4.49+$0.50/lb*Domestic Expedited*$6.99$6.99$6.49+$0.99/lb*Domestic Two Day*N/AN/AN/AInternational StandardN/AN/A

32、N/AInternational ExpeditedN/AN/AN/ACourtesy of Amazon*Includes APO,FPO,and U.S.Protectorate addresses.*Two-Day Shipping is available to eligible sellers only.*Refers to the weight of the item,excluding the sellers packaging.SHIPPING AND FULFILLMENT FEES10 FEEDVISORInventory Related Fees:Aged Invento

33、ry Surcharge Fee Aged inventory surcharges(previously known as the Long-Term Storage Fee)are assessed on inventory stored between 271 to 365 days.New fee tiers will begin on inventory aged 181 to 270 days for ALL products except items listed under clothing,shoes,bags,jewelry,and watches in the US.Am

34、azon will continue to charge an aged inventory surcharge for units stored longer than 365 days.Inventory Assessment DateItems aged 181-210 daysItems aged 211-240 daysItems aged 241-270 daysItems aged 271-300 daysItems aged 301-330 daysItems aged 331-365 daysItems aged 365 days or moreMonthly(every 1

35、5th of the month)N/AN/AN/A$1.50 per cubic foot$1.50 per cubic foot$1.50 per cubic foot$6.90 per cubic foot pr$0.15 per unit,whichever is greaterInventory Assessment DateItems aged 181-210 daysItems aged 211-240 daysItems aged 241-270 daysItems aged 271-300 daysItems aged 301-330 daysItems aged 331-3

36、65 daysItems aged 365 days or moreMonthly(every 15th of the month)$0.50 per cubic foot(excluding certain items)*$1.00 per cubic foot(excluding certain items)*$1.50 per cubic foot(excluding certain items)*$3.80 per cubic foot$4.00 per cubic foot$4.20 per cubic foot$6.90 per cubic foot or$0.15 per uni

37、t,whichever is greaterPrior to April 15,2023Fee DetailsApril 15,2023 and afterCourtesy of AmazonAdditional Amazon Selling FeesSurcharges are assessed using inventory snapshots on the 15th day of each month and are in addition to the monthly inventory storage fee.Use the FBA Inventory tool to determi

38、ne which ASINs are subject to the aged inventory surcharge,including ASINs subject to the 60 day fee.Calculations are based on a first-in,first-out basis across the entire fulfillment network.Items that are sold or removed are deducted from the inventory that has been in the fulfillment network the

39、longest,regardless of which unit was actually shipped or removed.11 FEEDVISORRemoval Order and Disposal Fees These fees are incurred when you choose to remove your products from Amazons fulfillment centers or have Amazon dispose of your damaged or unsold inventory.These fees can add up quickly and a

40、re determined by the size and weight of the unit.Before 1/17/20231/17/2023,and afterSize TierShipping WeightRemoval or disposal fee per unitRemoval or disposal fee per unitStandard-size0 to 0.5 lb$0.52$0.970.5+to 1.0 lb$0.75$1.461.0+to 2.0 lb$1.14$2.20More than 2 lb$1.51+$0.63/lb above 2lb$2.83+$1.0

41、6/lb above 2lbOversize and special handling items*0 to 1.0 lb$1.50$3.121+to 2.0 lb$1.96$4.072.0+to 4.0 lb$2.89$5.564.0+to 10.0 lb$5.05$9.43More than 10.0 lb$7.25+$0.63/lb above 10 lb$13.05+$1.06/lb above 10 lbCourtesy of Amazon*Special handling items may include apparel,shoes,watches,jewelry,and dan

42、gerous goodsFBA Liquidation FeesAmazon charges two liquidation fees.One is the liquidation referral fee of 15%calculated on the gross recovery value of the product,and the other is the processing fee based on the structure below:Size TierShipping WeightLiquidation Processing Fee Per UnitStandard-siz

43、e0 to 0.5 lb$0.250.5+to 1.0 lb$0.301.0+to 2.0 lb$0.35More than 2 lb$0.40+$0.20/lb above 2lbOversize and special handling items*0 to 1.0 lb$0.601+to 2.0 lb$0.702.0+to 4.0 lb$0.904.0+to 10.0 lb$1.45More than 10.0 lb$1.90+$0.20/lb above 10 lbCourtesy of AmazonADDITIONAL AMAZON SELLING FEES12 FEEDVISORR

44、eturns Processing FeesA returns processing fee is charged on orders where Amazon offers free return shipping.This fee applies ONLY to customer-returned products in the Apparel and Shoes categories.*For Apparel and Shoes categories onlySize TierShipping WeightReturns Processing FeeSmall Standard4 oz

45、or less$2.124+to 8 oz$2.168+to 12 oz$2.2312+to 16 oz$2.32Large Standard*4 oz or less$2.404+to 8 oz$2.448+to 12 oz$2.5312+to 16 oz$2.6116+oz to 1.5 lb$2.711.5+to 2 lb$2.812+to 2.5 lb$2.952.5+to 3 lb$3.133+lb to 20 lb$3.41+$0.20/lb above first 3 lbOversizeSmall$4.19+$0.20/lb above first 2 lbMedium$10.

46、57+$0.25/lb above first 2 lbLarge$43.70+$0.25/lb above first 90 lbSpecial$75.08+$0.25/lb above first 90 lbCourtesy of Amazon*For Apparel products,Amazon uses the greater of unit weight or dimensional weight to determine the shipping weight for all large standard-size products.This is similar to the

47、change they made in 2022,where they extended dimensional weight to all large standard-size products below 12 ounces,except Apparel.This change took effect on February 16,2023.Unplanned Service FeesWhen your products arrive at fulfillment centers without the proper preparation or labeling according t

48、o the requirements for shipping,routing,and packaging,Amazon will provide these services for you and charge a fee on a per-item basis.Problem Group ProblemProblem RateStandard Per-unit ChargeElevated Per-unit ChargeCritical Per-unit ChargeLabel Missing-Product RelatedAmazon barcode missingProduct Le

49、vel$0.20$0.40$0.40Unplanned Prep-Product relatedTapingProduct Level$0.20$0.40$0.40Unplanned Prep-BaggingBaggingProduct Level$0.70$1.40$1.40Unplanned Prep-Bubble WrapBubbleProduct Level$1.0$2.00$2.00Unplanned Service Fee Based on Coaching LevelProblem GroupProblem Problem RateCourtesy of AmazonADDITI

50、ONAL AMAZON SELLING FEES13 FEEDVISORLearn how to take the hassle out of optimizing your advertising performance: Fees:If you choose to advertise on Amazon,your fees will vary based on the keywords you bid on.This is because Amazons advertising operates on a PPC model,meaning you pay-per-click.Seller

51、s can expect to pay$0.81 per click on average.Generally speaking,the higher your advertising budget,the more clicks you get;however,that doesnt always translate into sales.Tips for Lowering Advertising Costs:By choosing smart keywords,those with a low cost-per-click(CPC)and high lead conversion,you

52、can improve your CPC while still hitting your sales goals.You can optimize your advertising performance further by ensuring your product listing pages are refined by following the guidelines from Amazon.ADDITIONAL AMAZON SELLING FEESFBA Manual Processing Fee*Occurs when box content information is no

53、t provided.MonthsManual Processing FeeJanuary-October$0.15 per unitNovember-December$0.30 per unit14 FEEDVISORManaging Fees for a More Profitable FutureFees are largely unavoidable when selling on Amazon,but with smart,real-time pricing,you can still make a profit,especially when you use an award-wi

54、nning AI-powered repricer like Feedvisor.Leveraging sophisticated algorithms and data-driven insights from market trends,Feedvisors price optimization platform enables you to set competitive prices for your products,helping you increase sales and reduce inventory carrying costs.Organize your catalog

55、 using valuable analytics and reporting to help you identify which products are most profitable and which may be at risk of incurring fees.With these insights at your fingertips,you can make informed decisions about your inventory management and pricing strategies and stay ahead of the competition i

56、n the fast-paced world of e-commerce.Pricing.Advertising.Inventory.Intelligence.Maximize Your Amazon Earnings With the Most Powerful Enterprise Grade Pricing and Advertising Platform on AmazonDrive Sales and Profitability With the Only Integrated Solution for Amazon BusinessesFeedvisors integrated p

57、latform has been a game-changer for my business.Its advanced algorithms and powerful analytics have allowed me to maximize profits despite running into more selling fees.With Feedvisor,I feel like I have a secret weapon in my corner that helps me stay ahead of the competition and make smarter busine

58、ss decisions.Its a must-have tool for any serious online seller looking to take their business to the next level.-Tom L.Retail SMBExperience the Power of“AI-First”Technology,Dynamic Pricing,Optimized Ads,and Unmatched Amazon ExpertiseTry Us Free Today64%increase in revenue 40%increase sales72%improvement in RoAS/ACoSOur clients see results:Get in touch with us at

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