1、#GetTheFutureYouWantWHY SPORTS TECH IS A GAME-CHANGERA whole newball gameExecutive Summary Technology and data analysis have transformed all aspects of the sports industry.Fans increasingly use technology to enhance their viewing experience,both inside and outside the venue.The preference for consum

2、ing sports content over smart phones,streaming platforms,and via social media has increased significantly as the technology has become more sophisticated.There are several ways in which fans are using technology,including to access scores,news,and insights,and to watch highlights.They are also inter

3、ested in wearable devices,such as,digital wristbands to enter the venue or pay for food,that will streamline the fan experience.Fans are also keen to try more advanced,immersive tech experiences,such as those offered by VR and the metaverse.Another area of interest is the purchasing of digital sport

4、s collectibles in the form of non-fungible tokens(NFTs).The tech-enabled experience has improved so significantly that younger fans are willing to enjoy games,especially local leagues,from the comfort of their couches.Fans at home can enjoy high-quality broadcasts with better camera angles,analysis

5、and replays,detailed game statistics,and immersive and multi-platform experiences,all of which increase the pressure on venues to deliver a differentiated experience.Technology is also transforming the player experience by providing new tools and systems to improve training and performance and manag

6、e injuries.Technology for players ranges from developments of established technology,such as GPS tracking devices,to cutting-edge immersive,simulated environments and smart clothing.Injury-prevention technology not only accelerates recovery but can also anticipate risk of injury through AI-based ins

7、ights into training methods and performance.Technology is also the key to creating diverse,inclusive sports experiences.For example,fans can easily access all kinds of sport content,including parasports and womens sports,via streaming platforms and social media.Data analytics,wearables,and other tec

8、hnologies can further close the gap between mens and womens sports.2Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERExecutive Summary The conversation around the environmental sustainability of sport has also intensified,with fans expecting players and other s

9、takeholders to act on sustainability beyond the venue.To further enhance the tech-enabled experience for fans,teams,and players,organizations should:digitize the end-to-end fan experience inside the venue,from pre-game to entry,game time,ordering food,and exiting,to provide an exciting and different

10、iated venue experience;increase fan engagement by using data to offer experiences and content tailored to individual fan preferences during the off-season;identify specific needs of players/teams in conjunction with coaches and the players themselves,before deploying technology;make objective,data-d

11、riven decisions,leading to more effective game strategies and an increased competitive edge.From creating personalized fan experiences to shaping game strategy,improving training,and analyzing injury risk,technology is transforming the entire sports industry.The future of sports is digital.3Capgemin

12、i Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERIntroductionOur research on emerging technologies in sports(published January 2020),found that the available technology dictates the way in which fans consume sports.Our current research confirms that,over the past three

13、 years,technological advances have continued to shape the sports industry.Fans use technology to enhance their viewing experience,both inside and outside the venue by:getting regular updates or watching highlights;ordering and paying for consumables at the venue;enjoying immersive augmented and virt

14、ual reality(AR/VR)experiences.Technology also helps fans engage with their favorite teams and players,encouraging engagement and fan loyalty.Advances in technology also assist teams and players with training,injury prevention and treatment,and performance management.Data generated by wearable techno

15、logies and digital cameras supports decision-making during the game,and also informs post-game reviews.Technology is also improving accessibility to sports at all levels for women and differently abled players.To understand more about the impact of technology on sports,we conducted a global survey o

16、f 12,000 sports fans over the age of 18,across 11 countries.We also conducted in-depth interviews with 15 professional sportspeople and industry experts to understand more about the transformative impact of technology on players and fans.For more details on the survey sample,please refer to the rese

17、arch methodology at the end of the report.4Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERIntroductionWe conclude the report with recommendations on how technology can be used to further support professional sportspeople and elevate the fan experience.The rep

18、ort explores four key themes:How technology is enhancing the viewing experience for fans outside the venueThe types of advanced technologies fans are using/are keen to try to enhance their experienceThe benefits to teams and organizations of offering an enhanced fan experience How technology has cha

19、nged sports training and performance for players“The impact of technology on sports is massive.Sports will evolve and will continue to adapt to new technologies;otherwise,it wont survive.”Andy Etches Co-Founder and Sports Director of VR sports-training-product company Rezzil5Capgemini Research Insti

20、tute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERTechnology is increasingly driving sports consumption outside the venue6Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThe digital viewing experience has improved Technology dictates the way fans

21、 consume sports today.As many as 84 percent of fans agree that their overall viewing experience has been enhanced by technology.This figure climbs to almost 90 percent for Gen Z(aged 1827)and millennial(aged 2843)fans.When we compare the in-venue and technology-enabled outside-venue viewing experien

22、ces,we find that,compared with Q4 2019,satisfaction levels have increased for outside-venue/at-home viewing but dropped for in-venue visits(see Figure 1).While the difference was minimal in 2019(in fact,the in-venue experience was slightly preferred),by 2023 a gap of 12%had opened up in favor of out

23、side-venue viewing.Fan satisfaction level from tech-enabled viewing experiences,in-venue vs.outside-venue79%76%70%82%Experience outside the venueExperience inside the venueQ4 2019 2023Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=7,081 fans.Emerging technol

24、ogies in sports,2020.Note:The 2023 sample for this chart includes only those countries covered in the 2020 research.Figure.1Fan satisfaction from tech-enabled outside-venue viewing experiences is greater than that for the in-venue experience7Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY

25、 SPORTS TECH IS A GAME CHANGER“We are living in a society that enjoys sport from the comfort of the sofa,with good lighting,great graphics,and close-ups.At times,you are more disconnected when you are in the stand;you havent got the referees/commentators mic;you dont see all the different stats or p

26、layer/coach interviews that come up.We have to find a way to bring all these experiences to the people in the stands.”RACHAEL BURFORDFORMER INTERNATIONAL ENGLAND RUGBY PLAYER8Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERComparing current fan-satisfaction le

27、vels,by country,with those of Q4 2019,we found that:fans from France,Canada,and the US reported a 15-,11-,and 10-percentage-point reduction,respectively,in in-venue satisfaction;British and German fans reported an 11-and 9-percentage-point improvement,respectively,in outside-venue satisfaction.We al

28、so found that younger fans are more satisfied with the tech-enabled experience.For instance,91%of Gen Z fans(aged 1827)are satisfied with outside-venue/at-home experiences compared to 69%of fans over 70(see Figure 2).Rachael Burford,former international England rugby player:“We are living in a socie

29、ty that enjoys sport from the comfort of the sofa,with good lighting,great graphics,and close-ups.The question is,how to create some of those experiences live in the venue and bring fans closer to the action,so that they dont just want to watch it on a screen?Because,at times,you are more disconnect

30、ed when you are Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.Figure.2Younger fans are more satisfied with the tech-enabled sports viewing experience Fan satisfaction level with the tech-enabled viewing experience,by age,202379%91%69%82%65%77%63

31、%76%63%69%70%82%AverageAbove 70Baby boomers:6170Gen X:4460Millennials:2843Gen Z:1827In-venue Outside-venue 9Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERin the stand;you havent got the referees/commentators mic;you dont see all the different graphics/stats

32、that come up;you dont really see the player/coach interviews.We have to find a way to bring all these experiences to the people in the stands.”Fans will prefer to consume sports outside the venue/at-home as technology continues to enhance their viewing experienceAlmost 7 in 10 fans(69%)state that,sh

33、ould technology continue to enhance their viewing experience,they will favor the outside-venue/at-home experience.Younger fans are most heavily impacted by technology and feel most strongly about this(see Figure 3).Continued technological advancement means that fans are now able to enjoy high-qualit

34、y coverage on multiple devices,with low latency(delay between live action and transmission)and without stream interruption.Source:Capgemini Research Institute,tech in sports research,fan survey,March April 2023;N=12,004 fans.Figure.3Fans will prefer to consume sports outside the venue/at-home as tec

35、hnology continues to enhance the viewing experienceFan preference on future viewing experience enabled by technology,by age,2023 As technology continues to enhance my experience and make it immersive,I prefer to watch/enjoy sports outside the venue/at home rather than in the venue77%75%63%53%32%69%G

36、en Z:1827Millennials:2843Gen X:4460Baby boomers:6170Above 70Average10Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERIn fact,we found that the proportion of fans who regularly watch sports events in the venue has fallen in the past three years.Our previous res

37、earch found that 86%of fans preferred watching games in venues,of whom nearly half reported doing so regularly.Fast forward to 2023 and the share of fans visiting the venues often has shrunk to 34%(see Figure 4).Sources:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;

38、N=7,081 fans.Emerging technologies in sports,2020.Note:The 2023 sample for this chart includes only those countries covered in the 2020 research.Figure.4Satisfaction with the outside-venue tech-enabled experience has led to a fall in visits to sports venuesShare of fans who have visited sports venue

39、s34%47%39%33%14%33%I have never attended matches in the venue and watch all matches on TV,smartphone,etc.I rarely attend matches in venue and mostly watch them on TV,smartphone,etc.I often attend matches in venue and also watch matches on TV,smartphone,etc.Q4 2019 202311Capgemini Research Institute

40、2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThis would suggest that,for many fans,the comfort,convenience,and lower cost of watching sports at home is more attractive than the excitement of live viewing at venues.Major League Baseball(MLB)saw attendances drop by 5.7%on average for the

41、 2022 season compared with 2019,marking the largest single-season drop since 2009.The league has also seen attendance drop for nine straight seasons(discounting the pandemic-affected season of 2020).Since the last year-on-year increase(from 2011 to 2012),league attendance has fallen by 14%.1 In rugb

42、y unions English premiership,competition match attendances are,on average,down by around 1,000 from 12,636 in the 201819 season,the last full season before the pandemic,to 11,632 in the most recently concluded campaign.2 However,the excitement of attending live global events such as the World Cup en

43、dures:The FIFA World Cup Qatar 2022 was enjoyed inside the venues by 3.4 million spectators up from 3 million in 2018.Certain games,including the final,saw the highest attendances registered at the World Cup since 1994.3 The 2022 US Open tennis tournament set a new all-time attendance record:a total

44、 of 776,120 fans attended the main draw to surpass the previous record of 737,872 set in 2019.4 34%of fans globally visited sporting venues often in 2023,compared to 47%in 201912Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERRebecca Hopkins,CEO at The STA Gro

45、up,a global insights,communications,and events platform for technology in sports:“For certain sports,fans would rather watch the game at home because they get a better viewing experience,since the broadcast is of such high quality that could never be replicated by being in the venue.But,for some gam

46、es,of course fans actually want to go to the venue.So,the at-home experience has not completely replaced the in-venue one.What has transpired is that it must become more than just going to a sports game its got to be an occasion.”Over the past three years,we find that fans across geographies are wat

47、ching sports in venues with less frequency.Australia and the UK witnessed the largest falls in this respect(see Figure 5).Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=7,081 fans;Emerging technologies in sports,2020.Note:The 2023 sample for this chart inclu

48、des only those countries covered in the 2020 research.Figure.5The number of fans who have frequently watched sports in-venue has fallen across regions over the past three yearsShare of fans who regularly watch sports in-venue,by country 53%26%52%28%49%46%30%42%40%38%47%34%38%39%AverageFranceGermanyC

49、anadaUnited StatesUnited KingdomAustraliaQ4 2019 202313Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERWe also find that the share of fans who visit venues generally increases with age.For instance,only 17%of Gen Z fans(aged 1827)often watch sports in-venue,wh

50、ereas nearly 40%of Gen X and baby boomer fans(aged 4470)do so(see Figure 6).Finally,we asked fans if they had visited a venue in the past 12 months.The answer was yes for only 37%,compared to 80%in Q4 2019.The satisfying tech-enabled out-of-venue viewing experience,coupled with high-quality broadcas

51、ts,the aftermath of the pandemic,and the high cost associated with tickets and travel to venues are likely to be persuading fans,especially younger ones,to stay home.Source:Capgemini Research Institute,tech in sports research,fan survey,March April 23;N=12,004 fans.Figure.6Older fans visit venues mo

52、re often than younger onesShare of fans who have visited the venue often,by age,2023Above 70Baby boomers:6170Gen X:4460Millennials:2843Gen Z:182717%33%38%37%49%17%of Gen Z fans(aged 1827)often watch sports in the venue14Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME

53、 CHANGER“For certain sports,fans would rather watch the game at home since the high broadcast quality could never be replicated by being in the venue.But,for some games,fans actually want to go to the venue.So,the at-home experience has not completely replaced the in-venue one.But now it must become

54、 more than just going to a sports game its got to be an occasion.”REBECCA HOPKINSCEO AT THE STA GROUP,A GLOBAL INSIGHTS,COMMUNICATIONS,AND EVENTS PLATFORM FOR TECHNOLOGY IN SPORTS15Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERJohn Quinn,high-performance coa

55、ch and sports and exercise physiologist from Australia:“People have become accustomed to watching sports on television and it has almost become the norm.As countries move through a financial crisis,its much cheaper and easier for fans to watch sports at home.People have been trained to do this effec

56、tively through the pandemic,and the quality of the broadcasts,including all the data and statistics on scores and player performances,have made it more engaging.It will take a bit more for venues to get fans to return to going live.Demand for smart devices and services for sports consumption has inc

57、reased substantially Fewer venue visits and greater at-home/outside-venue viewing has inevitably led to a change in sports consumption.Compared with Q4 2019,more fans expressed a preference for consuming sports over digital devices(such as smartphones,smart TVs,and laptops).As shown in Figure 7,the

58、preference for smartphone viewing has increased significantly over the past three years.Source:Capgemini Research Institute,tech in sports research,fan survey,March April 2023;N=7,081 fans.Emerging technologies in sports,2020.Note:The 2023 sample for this chart includes only those countries covered

59、in the 2020 research.Respondents were allowed to choose multiple options as their preference.Figure.7Fans increasingly prefer to consume sports content on smart devicesFan preferences for viewing device for sports 74%62%40%70%70%81%Traditional TVSmartphone screenSmart TVs,laptops,desktops,iPads,etc.

60、Q4 2019 202316Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSource:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.Figure.8Preference for consuming sports on smart devices decreases with ageOverall,fans still pre

61、fer TV for watching games,suggesting that smart devices such as smartphones provide a supplementary on-the-go option for consuming sport(“multi-screening”),rather than replacing the big-screen viewing experience.However,the ongoing shift towards smart devices could have a long-term impact on these p

62、references.Fan preference for consuming sports on smart devices,and particularly smartphone screens,differs significantly by age.For instance,on average,we found that 77%of fans aged 1843 prefer to watch sports on a smartphone compared to just 50%of fans over the age of 60(see Figure 8).Fan preferen

63、ce of devices for watching games,by age,2023Smartphone screen78%74%61%54%48%79%76%70%60%54%Gen Z:1827 Millennials:2843 Gen X:4460 Baby boomers:6170 Above 70Smart TVs,laptops,desktops,iPads,etc.17Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERWe also found tha

64、t the preference for streaming platforms(e.g.,ESPN+,Hulu,Hotstar)and social media for consuming sports content has increased significantly over the past three years(see Figure 9).In addition,nearly half(49%)of the fans in our survey prefer to consume content on apps developed by sports bodies/associ

65、ations.Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=7,081 fans;Emerging technologies in sports,2020.Note:The 2023 sample for this chart includes only those countries covered in the 2020 research.Respondents were allowed to choose multiple options as their

66、preference.Figure.9In the past three years,preference for consuming sports on streaming platforms and social media has increased significantly70%of fans prefer to consume sports content on smartphonesFan preference of platforms for consuming sports content75%39%44%64%55%45%Apps by third parties/pay

67、TV providers Social media Streaming platforms(ESPN+,Hulu,Hotstar)Q4 2019 202318Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSource:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.Figure.10Younger fans are signif

68、icantly more likely to consume sports via social media Across age groups,we see a similar preference for consuming sports content on streaming platforms and third-party apps.However,we find that,while younger fans are extremely comfortable consuming content via social media,this tendency decreases w

69、ith age(see Figure 10).Fan preference of platforms for watching sports,by age,2023Social media(Twitter,Facebook,etc.)70%68%61%44%23%Gen Z:1827 Millennials:2843 Gen X:4460 Baby boomers:6170 Above 7019Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERPoints of int

70、erest regarding the consumption of sport content on social media include the following:The US National Football League(NFL)has partnered with YouTube to broadcast games on YouTube TV or YouTube Primetime channels.YouTube also has proprietary channels for MLB,the National Basketball Association(NBA),

71、tennis,and golf.5 Fans spent over 214 million minutes viewing NFL social content during the Super Bowl LVI week in 2022,including during-and post-game engagement.The content also amassed 1.8 billion impressions across all its social platforms,up 42%from the previous year.6 During the 2021/22 season,

72、views of Womens National Basketball Association(WNBA)videos on Twitter increased by 98%compared with the previous year.7 Compared to the previous World Cup in 2018,social engagement on International Federation of Association Football(FIFA)channels rose by 448%,and 811 million accounts engaged with o

73、fficial FIFA social channels.8Rachael Burford:“I think technology plays a massive role in getting the game out there,and social media is one of the biggest drivers for engagement and bringing in new followers.It is so easy to follow a player journey,podcast,interview,or clips from a game.A lot of pe

74、ople will see something and then start following a womens game or buy tickets because they have seen something that is drawing them in.”64%of fans prefer to consume sports content on social media20Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER“People have be

75、come accustomed to watching sports on television;it has almost become the norm.It is much cheaper and easier to watch sports at home.People have been trained to do this effectively through the pandemic,and the quality of the broadcasts and detailed statistics,have made it more engaging.It will take

76、a bit more for venues to get fans to return to going live.JOHN QUINNHIGH-PERFORMANCE COACH AND SPORTS AND EXERCISE PHYSIOLOGIST FROM AUSTRALIA21Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERFans expect the sports industry to do more on sustainabilitySports c

77、onnect with fans by creating players who are role models;fans expect these individuals and their teams to act accordingly(see Figure 11).Across countries and age groups,67%of fans feel disappointed that the teams/players they follow are insufficiently prioritizing environmental sustainability.Source

78、:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.Fan opinion on environmental sustainability in sports,202379%75%72%Expect players to be sustainability role modelsExpect teams/clubs to prioritize sustainabilityinternally and in the communityExpect sports

79、 association to invest morein sustainability initiativesFigure.11Fans expect teams and players to prioritize sustainability“Its important for everyone involved in rugby,including players,supporters,and management,to be sustainable and be seen as such.”Sustainability in sports is not just a goal,its

80、a responsibility.Its about making conscious choices to reduce our impact on the planet,and athletes and fans have the power to influence positive change and must use that power with authenticity and intention.Rebecca Hopkins Ronan Donagher Head of Game Systems,World Rugby22Capgemini Research Institu

81、te 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERA satisfying tech-enabled experience outside the venue encourages fans to consume sports in that way more often,thereby reducing carbon footprints.Fans we surveyed expressed willingness to encourage sustainability in sports,for example by

82、 watching green sports and competitions such as Formula E(motorsport for electric cars),participating in green campaigns organized by their teams,etc.Fans also increasingly attach importance to merchandise being produced in an environmentally friendly manner(see Figure 12).Source:Capgemini Research

83、Institute,Tech in sports research,Fan survey,MarchApril 2023;N=12,004 fans.Fan action on environmental sustainability in sports,202377%69%51%50%Keen to buy sustainable team/brand merchandiseHave(or am willing to)participate in green campaigns to encourage sustainable actions(e.g.,eating meat-free me

84、als,walking to games,reusing water bottles)Interested in watching and following more green sports andcompetitions,such as Formula E motor racing,net-zero-carbon footballGood technology-enhanced outside-venue experiences will encourage me to consume sports in this way more often to curtail carbon foo

85、tprint and increase sustainabilityFigure.12A satisfying outside-venue viewing experience will encourage fans to reduce venue visits Some sports bodies have taken steps to accelerate their sustainability efforts,even involving fans in the process.For example:Super Bowl LVII in 2023 used innovative re

86、verse-vending machines for waste disposal at the venue.Every beverage container recycled using the gamified machine gave fans an instant prize,as well as qualifying them to enter a draw to win NFL season tickets.9 Online platforms such as Planet League and Pledgeball are giving sports fans the oppor

87、tunity to come together virtually to compete in low-carbon or sustainable-action competitions in exchange for points for their teams.10 Many players and teams have used recyclable clothing and shoes to encourage fans to purchase sustainable team merchandise.11,12 Professional leagues such as the MLB

88、 try to reduce team travel by scheduling more back-to-back games in the same city.13 Formula E has developed a sustainable logistics roadmap to reduce air freight and increase biofuel use in sea and road freight,with a commitment to reducing its logistics-related carbon footprint by 30%by 2030.14 Fo

89、r the past year,one of the worlds biggest cricket stadiums,the Melbourne Cricket Ground(MCG),has used only renewable energy sources,including wind and solar.It has also set up its own water-treatment facility.15 In 2021,the UKs soccer premierships team Tottenham Hotspur hosted a match versus London

90、rivals Chelsea with net-zero-carbon emissions with the aim of educating and inspiring fans to reduce their own carbon footprints.1623Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERFans are keen to try advanced-technology experiences 24Capgemini Research Insti

91、tute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSource:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.Figure.13Top experiences with technology while watching sportsFans often use technology to get regular game updates and to catch up Whe

92、ther fans are watching games in venues or at home,our research shows that they are increasingly using technology(see Figure 13)to,for example:get regular updates while watching the game live watch 360-degree video replays or past games get traffic information/the best route to the venue order food a

93、nd beverages online to be delivered to their seats Top technology fan experiences,2023Try merchandise such as jerseys/sneakers in 3D before buying using ARInteract anonymously with fans inside the venueStream games live on VR headsets to simulate in-venue experience at homeUse smart parking system t

94、o alert about parking availability and estimate waiting time outside the venueMulti-angle views of plays to watch the gameAccess high-speed Wi-Fi to share updates on social media at the venueOverlay images of favorite player/team using social media flters(on Instagram/Snapchat,etc.)Voice/chat assist

95、ants for game previews,player insights,and behind-the-scenes actionOrder food and beverages online and get it delivered to the seat at the venueObtain trafc information/best route to reach venue and back Experience previous games in 3D through apps360-degree video replays on smartphonesRegular game/

96、player information on the smartphone while watching the game live68%65%54%54%54%53%52%51%50%50%48%44%43%Have used/experienced25Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSPORTEXAMPLECRICKETMOTORSPORTSOLYMPICSIndian Premier League(IPL)cricket broadcasts al

97、low fans to view the match from multiple camera angles and use a chat feature to engage with other fans throughout matches.Fans also receive access to various game-related stats while the match is live.17From the 2023 season,Formula 1 allows all drivers to fit cameras to their helmets to generate a

98、live feed during the race.18 To celebrate the commencement of the Tokyo Olympics 2020,the official Olympics account launched an augmented reality(AR)filter that used Snapchats body-tracking lens technology called“Train like a champion”.Fans had to complete three different exercises against the clock

99、.If successful,they won a virtual firework show on their phone.19“At the BMW PGA Championship 2022,QR codes were deployed to replace physical food menus.In addition,digital noticeboards were used to provide spectators with key information,including course map,leaderboard,tee times,etc.Counter-top di

100、splays were used as the new data wall bringing key moments and highlights of the tournament to those in the queue for food.”Michael Cole Executive and CTO,European Tour Group and Ryder Cup Europe26Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERMichael Cole,Ex

101、ecutive and CTO,European Tour Group and Ryder Cup Europe:“At the BMW PGA Championship 2022,QR codes were deployed to replace physical food menus.In addition,digital noticeboards were used to provide spectators with key information,including course map,leaderboard,tee times,etc.Counter-top displays w

102、ere used as the new data wall bringing key moments and highlights of the tournament to those in the queue for food.”Further,sports fans are open to trying a variety of technologies that will allow them to experience the game as it happens.There are a number of immersive and wearable technologies tha

103、t interest fans,including:using AR to check player stats either in-venue during games or on large screens in fan zones;using wearable devices to enter the venue and pay for food,or using haptics to simulate the sensation of on-field action(e.g.,a mild impact when a ball is hit)(see Figure 14).Source

104、:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=7,999 fans who have visited the venue.Figure.14Top technology experiences that fans would like to try in the venue Top in-venue experiences that interest fans,202368%63%60%58%59%53%52%52%52%50%49%Like to tryBiometrics

105、(fngerprint/face recognition)to enter the venue instead of paper/smartphone ticketEarphones to listen to live commentary inside the venue while watching live gamesEnthusiastic fans shown on big screens in venues by using sensors/in-app interaction levelsInteractive displays and markers to direct fan

106、s towards their seats and food countersBarcode scanners for smartphones installed at entry pointsViewing the match as a player/referee experiences it(with body/referee cam embedded into clothing)Smart wearables to feel the simulated sensation of on-feld actionAn interactive AR-backed experience at l

107、arge screens to play,dance alongside fans/playersWearable devices like hand bands that act as tickets and can be used to pay for consumablesReal-time suggestions and notifcations on shortest queue at washrooms/food countersPlayer information,live stats,shot charts,etc.generated on smartphones by poi

108、nting at players during a game27Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSPORTEXAMPLESOCCERDuring a friendly international soccer encounter between AC Milan and Cologne,players were fitted with cameras and microphones to give the fans a unique chance to

109、 experience the game from the players perspective.20 GOLFGolf fans can use the PGA Tour app to get real-time updates on scores,hole-by-hole stats,player statistics,and access to interactive course maps.AR can be used to track the balls trajectory,check a players position on the course,and obtain det

110、ailed information on each hole.21 OLYMPICSTokyo 2020 saw over 1,800 drones illuminate the sky in a light display to entertain fans.22 MOTORSPORTSFormula 1s VR channel uses 360-degree imagery to provide fans with immersive views of various on-site locations during live races.Fans can also experience

111、behind-the-scenes footage.23 TABLE TENNISThe North American Teams Championships competition was live-streamed in mixed reality(MR),delivering broadcast-quality video,commentary,analytics,and immersive animations.24“Technologies such as AI and IOT are being leveraged to create an intelligent golf cou

112、rse to keep fans engaged and excited.Wherever they are on the course,fans feel a sense of immersive connectiveness,not to technology but to content and sport itself.”Michael Cole(PGA)28Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERFans are interested in adva

113、nced technologies such as the metaverseOur survey sample does not necessarily include fans who are extremely tech-savvy or in touch with the latest advanced technologies.Nonetheless,fans are fascinated by how tech phenomena such as the blockchain system and the metaverse can enhance their sports-vie

114、wing experience.As we see in Figure 15,more than 60%of fans are interested in attending games,events,and socializing virtually using the metaverse;purchasing digital collectibles via blockchain;and much more.Virtual venues in the metaverse will potentially allow fans from all over the world to feel

115、connected to their team and players.Fans can attend events as part of a virtual community,recreating the in-venue experience.They could also gain access to usually restricted areas,such as,training areas.Meta,through its XTADIUM app,delivers a 180-degree VR experience in up to 8K video quality,where

116、 fans can watch live games or on-demand replays from various camera angles,individually or as part of a private watch party with friends.25Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=9,351 fans who know how to use any smart device for either basic or adva

117、nced functions.Figure.15Fans are excited to try advanced technologies to enrich their experience Top advanced-technology experiences that interest fans,2023Interested to tryParticipate in sports prediction games and win rare NFTs to collect or sell for a proftPurchase special game moments(goals,sign

118、ature moves,saves,fan chants,etc.)as NFTsPurchase virtual tickets(e.g.,“Player Tickets”/”Coach Tickets”,to experience a game from the 1:1 perspective of a player/coach)Participate in blockchain-based loyalty platforms to gather points and spend on merchandise/tickets/digital collectablesWatch the ga

119、me virtually from diferent vantage pointsCompete with sport stars in an actual game,virtually,from home Purchase,store,or transfer digital tickets between owners/eventsWatch games live,attend events,socialize with fans/players in a virtual sports venue without entering tne physical venuePurchasing d

120、igital merchandise to wear in virtual worlds66%64%64%63%63%61%56%56%51%29Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSPORTEXAMPLEFOOTBALLThe NFL launched an interactive game in the metaverse that lets fans act as NFL team owners and compete in activities i

121、ncluding building teams and customizing venues.26 SOCCERIn the UK,Manchester City is recreating its stadium in the metaverse a virtual universe where the fans watch games as if they are in the stadium and are able to virtually interact with other fans.27 BASKETBALLThe US NBA app allows fans to enter

122、 a 3D basketball arena through their smartphones to experience the daily life of an NBA player.With a virtual player representing each user,they can customize players uniforms and accessories and move them around the arena and locker rooms.28 The NBA has also launched NBA Top Shot,an NFT marketplace

123、 where sports fans can buy,sell,and trade basketball video clips.29 MOTORSPORTSFormula 1 hosted a virtual speed race aboard an F1 car in a metaverse environment on a virtual track inspired by the Monte Carlo circuit.30 CRICKETThe International Cricket Council(ICC)has offered exclusive digital collec

124、tibles of the greatest moments from global ICC cricket events.31 GOLFThe BMW PGA Championship 2022 hosted a virtual clubhouse event offering fans the opportunity to go behind the scenes and interact with well-known players,participating in polls,and taking virtual range walks with players.32 30Capge

125、mini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERInterest in womens games on the riseOur research finds that there is a growing interest in watching womens games.As shown in Figure 16,6 in 10 fans are interested in watching more womens games for the sports they foll

126、ow.They would also like to see equal opportunities and resources offered to women players.Source:Capgemini Research Institute,tech in sports research,fan survey,MarchApril 2023;N=12,004 fans.68%60%56%Fan preference on womens games,2023I enjoy watching womens sports/gamesI am interested in watching m

127、ore womens tournaments for the sports I followI would like the sport/team I follow to provide equal opportunities and resources to women playersFigure.16Fans are interested in watching womens sportsVisibility of womens sports is crucial for building engagement and recognition.The recent Rugby League

128、 World Cup and Olympics showcased mens,womens,and wheelchair games simultaneously,a platform traditionally only afforded to mens sports.This sends a powerful message to young and aspiring athletes that their version of the sport is just as important,leading to increased engagement and bringing women

129、s sports closer to the same level of recognition as mens sports.”Jonny Murray Wheelchair Strength and Conditioning Coach,Scotland Rugby League Limited31Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERA few sports have now started to provide equal resources and

130、 funding to support women players and tournaments.Notably:WNBA(Womens National Basketball Association)raised$75 million to provide higher salaries and improved benefits for players in 2022.33 WNBA Commissioner Cathy Engelbert stated:“Were going to take a huge step forward in transforming the league

131、and getting us an economic model that is worthy of players on the court.”The International Tennis Federation(ITF)offered prize money of$5 million across 164 womens events in Q2 2023,up from$3.3 million in Q1.34 In golf,the US Womens Open nearly doubled overall prize money to$10 million in 2022,from$

132、5.5 million in 2021.35 In soccer,FIFA has increased the number of Womens World Cup teams for 2023 from 24 to 32,while doubling investment in womens soccer to$1 billion.36Our research also finds that,for certain sports,such as swimming,basketball,tennis,and parasports,the viewing figures for mens and

133、 womens games are similar,with many viewers choosing to watch both(see Figure 17).In particular,compared to Q4 2019,we found a significant rise in the number of viewers choosing to watch both mens and womens games for sports such as basketball(rise of 34%),baseball(rise of 20%),and American football

134、(rise of 28%).In tennis,we found a 10%rise in viewership for women-only games.Source:Capgemini Research Institute,tech in sports research,fan survey,March 23April 23;N=12,004 fans.Fan preference for sports,by type of team,202364%57%12%8%24%35%Mens Team Womens Team BothCricket RugbySoccerGolfBaseball

135、AmericanFootballParasportsTennisBasketballSwimming53%18%28%52%14%33%35%12%54%34%7%10%57%59%33%21%6%73%17%5%78%12%8%80%Figure.17There is a healthy preference for watching both mens and womens sport 32Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERAlthough ther

136、e is still a long way to go,efforts to promote womens sports are gaining traction.With increasing interest in women players,there is hope for more sponsorship for womens sports.However,media coverage remains a crucial factor in showcasing female role models and their accomplishments.The more coverag

137、e,the more opportunities there will be for young girls to see themselves represented and inspired to pursue their dreams.”Womens soccer is experiencing a breakthrough,since there are platforms that offer affordable subscriptions to watch live games.With womens teams now appearing alongside mens on e

138、stablished gaming products,technology is playing a crucial role in promoting equality and changing mindsets.Andy Etches“Technology advancements can help the womens game by advancing understanding of their bodies,and how that may impact performance,and consequently producing technology more geared to

139、wards women players.”Rachael Burford There has been a recent surge in interest in watching womens sports.For example:The Union of European Football Associations(UEFA)Womens Champions League 2022 final had a record-breaking cumulative global viewership of 3.6 million,a 56%rise from 2021.37 The WNBA 2

140、022 season became the most-viewed in 14 years,with 16%higher viewership than in 2021.38 The 2022 womens Cricket World Cup generated 1.64 billion total views across ICC channels,making it the most engaged-with womens event on record.39 TV viewership of the US Open Tennis 2022 womens final peaked at 6

141、.9 million.The third-round of the game averaged 4.6 million viewers,breaking the previous record of 3.9 million for the 2012 UK Wimbledon mens final.40 The 2021 US Womens Open golf championship averaged 600,000 viewers in 2021 across the Golf Channel and NBC Sports,62%higher than in the previous yea

142、r.41 Average viewing time per person for womens sport on TV in the UK increased year-on-year by 131 percent in 2022.42To encourage womens participation in motorsports,Formula E now hosts a FIA Girls on Track campaign.Female leaders in the sport provide mentoring for girls aged 1218,to discuss variou

143、s roles in the field and provide a vision for growth.The campaign gives girls exclusive behind-the-scenes access to drivers and women in technical support roles.They are also invited to come on race day to spectate,to encourage their knowledge and understanding of the sport.43Abbie Wolf Professional

144、 basketball player from Caledonia Gladiators Basketball Club(Scotland),and founder of Wild Works Basketball,a non-profit for basketball training for youth33Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERFans favor teams and organizations that offer a good tec

145、h-enabled experience 34Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERFans are more likely to recommend sports that use technology to enhance their experienceWe investigated whether fans would recommend a sport based on their experience with technology.We fou

146、nd that more than half(56%)are likely to recommend a sport that uses technology to enhance their experience(see Figure 18).Good viewing experiences lead to increased spend on technology There are several other ways in which fans react positively to a good tech-enabled experience.For example,almost 8

147、 in 10 fans have increased their spend on tech-enabled merchandise,such as immersive and wearable tech.Technology has also led fans to consume more online sports content,including streaming,social media,and apps(see Figure 19).Source:Capgemini Research Institute,tech in sports research,fan survey,Ma

148、rchApril 2023;N=12,004 fans.The percentages in the chart above represents the sum of 8,9,and 10 on a rating scale of 0 to 10.Figure.18A good tech-enabled experience encourages fans to recommend the sportShare of fans who are likely to recommend the sport to family/friends,202356%15%Likely to recomme

149、nd a sport that does not use technology to enhance experience Likely to recommend a sport that uses technology to enhance experience 35Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSource:Capgemini Research Institute,tech in sports research,fan survey,March

150、April 2023;N=12,004 fans.Figure.19A good experience with technology leads to increased fan spend and engagementShare of fans who have increased spending following a positive experience with technology,202379%76%61%61%60%59%55%Tried out additional technologies/demos at the venue(e.g.,augmented/virtua

151、l reality experiences,wearables,biometrics,etc.)Increased the number of games watched ontraditional TV channelsIncreased use of sports apps created by diferent sportsorganizations/third partiesIncreased the players/sports updates followed onwebsites and social mediaIncreased number of games streamed

152、 onlineIncreased online spend via in-app purchases toaccess specifc rights or paid emojisIncreased spend on technology-enabled merchandise(example:virtual reality headsets,wearabletech devices,etc.)36Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThe manageme

153、nt of fans is crucial for the success of a club,as fans are an integral part of the game.With technology,it has become easier to reach out to fans and keep them engaged.Technology is necessary to attract new followers and fans,which can ultimately lead to increased revenue for the club.PAOLO RONGONI

154、PERFORMANCE COACH FOR AL NASSR SAUDI CLUB AND CHIEF FITNESS COACH FOR THE FIFA WORLD CUP 202237Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER“The technology ecosystem is understanding the barriers and creating solutions to help differently abled players comp

155、ete in sports.It is also enhancing the live game experience of differently abled fans.The future of sports tech is exciting because it offers the potential to create more inclusive and diverse sporting experiences both for differently abled fans and players.Technology is paramount in enhancing the e

156、xperiences of differently abled fans and players Ten percent of our sample of surveyed fans had a physical,mental,or cognitive disability.We found that,currently,many differently abled fans find at least one aspect of venue accessibility to be unsatisfactory(see Figure 20).Source:Capgemini Research

157、Institute,tech in sports research,fan survey,March April 2023;N=1,185 fans with a disability(physical,mental,or cognitive).Satisfaction level of differently-abled fans on attending live sporting events,202351%50%48%46%45%48%Overall accessibility arrangements in the venueAccessible and comfortable se

158、ating options(e.g.,closer to toilets/food counters,uninterrupted view of game)Parking experienceExperience while using the washroomNavigation experience inside the venueFood/beverages ordering experienceFigure.20Differently abled fans are unsatisfied with their accessibility experience inside venues

159、Alistair Brownlee Double Olympic gold medalist in triathlon and tech entrepreneur38Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERDifferently abled fans also revealed that there are various barriers to attending live sporting events that reduce their satisfac

160、tion,such as the unavailability of“sensory rooms”(designated quiet spaces),the inaccessible venue design,and difficulty in purchasing tickets(see Figure 21).These fans believe that technology is important to enhance their experience and remove these barriers(see Figure 22).Source:Capgemini Research

161、Institute,tech in sports research,fan survey,MarchApril 2023;N=1,185 fans with a disability(physical,mental,or cognitive).Figure.21There are several barriers that differently abled fans face in attending live sporting eventsViews of differently abled fans on barriers to attend live sporting events,2

162、023No information centers/ofcers to answer queries and help in the venueDigital technologies for enhancing experience are not user-friendlyUnable to travel to venue due to lack of or inaccessible public transportDifculty in purchasing tickets for the gamesNot enough signage in the venue to help navi

163、gate(e.g.,to locate seat,exit,washrooms,etc.)Unable to attend the games in the venue as they are not physically accessible to usNo sensory rooms available(i.e.,a quiet space to decompress awayfrom the noise of the live game)71%71%64%64%62%59%57%”More work needs to be done to enhance the experience f

164、or differently abled fans.Physical disabilities are not limited to wheelchairs and there is a pressing need for more accessible venues and enhanced technology that provides tailored experiences for such fans,such as audio descriptions for the blind.There needs to be more funding allocated to enhanci

165、ng the overall experience for differently abled spectators.Jonny Murray 39Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSource:Capgemini Research Institute,tech in sports research,fan survey,March April 2023;N=1,185 fans with a disability(physical,mental,or

166、cognitive).Figure.22Differently abled fans believe various technologies can enhance their experienceTechnology most significant in improving the fan/player experience,2023A device(e.g.,touchy-feely board)to simulate the sense of touch/get haptic feedback on palms during shots,passes etc.during live

167、game Audio device to wirelessly transmit the vital signs of players(esp,useful for connecting to athletes in parasports)Screens closer to seats to watch the game clearlyAvailability of accessible ticket-buying experienceAudio messages with important venue information availableon the smartphoneAudio

168、descriptive headsets to experience live sports in venuesTools/applications to navigate and look around in the venue78%69%68%68%67%63%62%”Parity in sports is about providing relevant data to help players with disabilities achieve individual excellence.Its not about comparing them to able-bodied athle

169、tes,but rather collecting data that is specific to their needs and abilities.John Quinn 40Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERRecent innovations to cater for differently abled fans include the following:The Australian Open tennis tournament recentl

170、y introduced descriptive audio for the visually challenged,combining live ball-position data with spatial sound effects to give fans an immersive audio experience.At the FIFA World Cup 2022 in Qatar,appropriate arrangements were made for differently abled fans.These included accessible infrastructur

171、e,routes into and around the venue,seating,toilets,and parking areas.There were also dedicated priority lanes at entrances and food and beverage counters,priority lift access,relevant signage,and sensory rooms.Accessible ticket-buying was also provided.44 The NeoQuimica football arena in Brazil has

172、a sensory room,designed to have a calming effect for disabled and especially autistic fans.It has noise-proof glass walls,special subdued lighting,crayons spread on multiple tables,toys,and food available during games.45 Many parasports incorporate technology into a wide range of physical aids,from

173、motorized prosthetics to carbon-fiber wheelchairs.There have also been exciting breakthroughs in the types of assistive technology permitted during certain sports.For example:Personalized equipment can be produced using 3D printing.Several wheelchair athletes now use 3D printing to make customized g

174、loves printed in different materials appropriate to different conditions.British para triathlete Joe Townsend uses stiff materials for maximum performance in competition and softer gloves for training that are comfortable and less likely to cause injury.46 Wheelchairs used in sports such as basketba

175、ll and rugby are customized to fulfil mobility needs.47 Swimmers with visual disabilities can use a digital device that delivers a haptic signal to their goggles indicating when to turn or when they are approaching a wall.48 Rodrigo Hbner Mendes,who is quadriplegic,uses an intelligent bio-connected

176、head cap,that enables him to drive a race car using brain activity.4941Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERTechnology has fundamentally changed sports training and performance42Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH

177、IS A GAME CHANGERAdvances in technology have undoubtedly helped improve sports performance and the experience of sporting events for many fans.Players,teams,and organizations are beginning to understand the potential of innovative technology and are using it to gain a competitive advantage in their

178、respective sports.Andy Etches adds:”The difference between being a good player and a great player can often come down to very fine margins.By utilizing technology,aspirational players can identify improvement areas to reach their full potential,regardless of their current skill level.”Technology has

179、 wide applications in training,injury prevention,and performance managementA variety of devices are used to measure performance and vital functions,including smart watches,smart clothes,heartrate monitors,smart glasses,and AR/VR headsets.These can be used for everything from tracking sleep patterns

180、and biometrics to improving game technique and preventing injury(specifically by identifying danger zones and predicting high-risk movements or patterns).“Technology makes players a little better educated and informed in certain situations,whether thats nutrition,strength and conditioning,or knowing

181、 the strengths and weaknesses of the opposition.It has helped me understand my personal KPIs(distance,speed,game techniques)and what I need to achieve to perform to the best of my ability in tournaments.This then helps me replicate this in my training and guides me on what physical shape I need to b

182、e in to perform at an elite level.”Daniel Norton Double Olympian and Rio 2016 silver medalist in Rugby43Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER”Launch monitors measure every parameter related to the golf swing,from ball and club speed to various angle

183、s and other factors.Having access to such data can provide valuable insights into areas that need improvement,helping in refining technique and enhancing performance.This is truly a game-changer and has the potential to make a huge impact on golf.”CARLOS MIGUEL LPEZ SINDONYSPAIN-BASED INTERNATIONAL

184、GOLF INSTRUCTOR44Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThe data generated through such devices can be used to design and review individual player training programs.During games,data on player positioning,distance,speed,and technique can be analyzed t

185、o improve strategies,including for immediate performance feedback and analysis of opponents in live games.Teams have also started using the data provided by these new technologies to scout high-potential players.Even organizations and sports associations are benefiting from improved operational effi

186、ciency by using applications that help in holistic management of players and teams.Alistair Brownlee:”The evolution of technology in sports has been remarkable.From basic heartrate monitors and stopwatches to advanced wearables and tracking technology,the options to measure and analyze players perfo

187、rmance are almost endless.By integrating all this information,players can optimize their training routines and improve performance.”We use GPS vests that track our movement at training or during live games.This is probably the biggest shift I have seen in terms of how technology is used at the indiv

188、idual player level,tracking the whole player workload to identify risk of burnout,injury,and underperformance.”Scott McKechnie professional cricket player and creator of PLAI Sport,a platform for sports team administration45Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A

189、GAME CHANGERRonan Donagher:“Ive spent 20 years at World Rugby and,in the last eight,Ive been delivering technology on the pitch.The most prominent product is video replay,which provides independent replays to medical professionals,match officials,judicial teams,and citing commissioners,presenting ac

190、curate and timely decisions to assist in the delivery of the game.”Jonny Murray:“Technology has revolutionized talent identification by providing coaches with crucial data on raw physical capacity,helping them to identify potential talent for the team,regardless of their initial experience in wheelc

191、hair sports.”Rachael Burford:“When I first started playing,I used to get an Excel sheet with my stats,where somebody just watched the game and then tagged the different game elements against my name.Now,I can analyze all that data and match it up to live video footage.It can transform the way you pl

192、an and prepare to train and play.”Scott McKechnie:“When it comes to the building of a squad,particularly in short-form franchise cricket,teams look at the data to find value for money.Technology is critical here,so that individual players can be analyzed in terms of what their value add could be to

193、the squad.”46Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERSPORTEXAMPLESWIMMINGSwimmers worldwide use smart goggles to monitor various vitals and stats,such as heartrate,lap count,lap splits,stroke rate,etc.,adjusting and improving their training in real tim

194、e.50 CRICKETVarious teams use VR training systems to practice bowling and batting and simulate a match environment.51 BASKETBALLThe NBA uses pneumatic boots and sleeves to shorten warm-up times and as an aid to post-game recovery.52 MOTORSPORTSNASCAR racers and staff use a“smart ring”to measure hear

195、trate and body temperature,and overall health and recovery.53 A VR simulator can be used to measure drivers brainwaves and display them in real time to increase understanding of the risks of distractions and altered perception while driving.54 SOCCERSeveral teams use a wearable tracker in their vest

196、 during a game,which helps to analyze and improve the performance of players while enabling them to view their speed,distance covered,power,sprint distance,load,intensity,and positioning.55 MARITAL ARTSBrazilian mixed martial artist Amanda Nunes is building her personal gym in the metaverse,where sh

197、e will appear in 3D and coach users on how to fight.56 New and evolving technologies,such as the metaverse,nanotechnology,and drones,open a world of opportunities for player training and performance analysis.John Quinn adds:“The integration of nanotechnology into sports clothing holds immense potent

198、ial in terms of measuring and communicating various biometric data,enabling players to achieve unprecedented levels of convenience and personalization.Drone footage is also revolutionizing the way we analyze patterns of play and individual movement.Its becoming increasingly important in creating per

199、sonalized training schedules for athletes and improving performance.”47Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERTechnology is increasingly embedded into sports equipment Sports equipment is now being made with sensors incorporated to enable users and co

200、aches to monitor,track,analyze,and improve performance,as well as providing enhanced health and safety data.In basketball,for example,sensors in the ball can track movement across the court,which could help players improve shooting accuracy or scoring strategy.Similarly,in cricket and baseball,senso

201、rs in bats can measure the speed and force of the swing,allowing players to adjust their batting technique.Examples of such technology in use include the following:During the recent FIFA World Cup,a sensor was placed in the ball used in games,allowing it to send data 500 times per second,enabling ve

202、ry precise detection and tracking of the ball in real time.57 Sensors in cricket bats allow for the measurement and analysis of impact time,angles,speed,rotation,etc.,and have been used in several matches since the 2017 ICC Champions Trophy.58 Formula 1 cars have numerous sensors embedded to deliver

203、 multiple datapoints,such as car“health,”acceleration rate,braking capacity,etc.This data is used for pre-race car testing,monitoring during the race,driver handling and behavior assessment,and future-performance management.Nanotechnology is also incorporated into various pieces of sports equipment

204、to improve durability and performance.For example:Footballs and tennis balls with a nano-clay lining act as a barrier material maintaining pressure for longer play Nano materials lighten golf clubs,increasing power and accuracy Formula 1 car manufacturers use lighter-weight and better-wearing nanoco

205、mposite products Quick-dry nanotechnology for swimwear fabric wicks away water extremely quickly,making the fabric lighter and swimmers more agile in the water5948Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERTechnologies improve decision-making in live game

206、sTechnology is even helping umpires and referees improve their decision-making.Examples include:Video assistant referee(VAR)systems:With the help of cameras positioned around the stadiums roof to track soccer players movements,and using several data points to make a virtual model of the game,this te

207、chnology assists referees in decision-making.The semi-automated offside technology used in the FIFA World Cup 2022 brought down the average time for a VAR offside check from 70 to 25 seconds.60 Automatic ball-strike systems(ABS):This technology is used in baseball games to detect strikes and measure

208、 ball trajectory.The roof of the ballpark contains a tablet-like device that reads the pitch of the ball,and relays to the umpire,via an earpiece,whether the pitch is a strike.This technology is increasingly used in minor league games.61 Hawk-Eye:Computer-vision technology,such as Hawk-Eye,is used i

209、n ball/racquet sports such as tennis,badminton,rugby,cricket,soccer,etc.It makes use of multiple cameras placed at various locations around the field or court to track the balls movement from many angles,eliminating human error and improving accuracy.For example,in cricket,this technology can determ

210、ine the path of the ball had it not hit the batters legs or body.62 Sensor tools in tennis use lasers to determine whether the tennis ball is in or out,based on the smallest of touches on the painted lines.63 Other technologies,such as snickometers(which detect any contact between bat and ball)and s

211、mart bails and stumps that illuminate when disturbed,are used extensively in cricket to assist umpires decision-making.49Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERHow to enhance the fan and player experiences 50Capgemini Research Institute 2023A WHOLE NE

212、W BALL GAME:WHY SPORTS TECH IS A GAME CHANGERDigitize the in-venue fan experienceThe fans experience begins before they reach the venue and continues long after the event concludes.Technology can enhance the entire fan journey.For example:Pre-game experience:Digital ticket purchasing via a website o

213、r smart phone app is a commonplace convenience.Information on various venue resources,such as facility maps and dining options,can be shared digitally in advance.Apps can share the latest news and stats about the players and teams with fans before the game.Finally,pre-event fan engagement can be enc

214、ouraged on social media.Parking and entering the venue:Our research indicates that 83%of fans are frustrated by long queues during parking,security checks,etc.To ease this,apps should allow fans to arrange transit and parking beforehand.Technologies could guide fans towards areas with good space ava

215、ilability.Digital tickets/wearables(such as armbands)should replace physical tickets.Barcode scanners at the entry point allow entry via smartphone as easily as paying for a bus ride.In addition,smart sensors around the venue could continuously gather real-time information on bottlenecks and queues.

216、Dynamic digital displays and signages,or notifications on smart phone apps could inform fans where to find the entry point with the shortest line and guide them to their seats.Ordering food and beverages:Apps can allow fans to preorder refreshments from their smartphones for pickup or even delivery

217、to their seats.Interactive displays can guide fans to the nearest restrooms or concession stands and provide an estimated wait time.Our survey revealed that over 7 in 10(71%)fans find that current notifications related to food/beverages or washroom queues are not timely.In addition,a live feed of th

218、e game while fans wait their turn would mitigate one source of frustration(67%of fans say that queueing for food means missing live action).67%of fans say that queueing for food means missing live action51Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERWatchin

219、g the game:At present,74%of fans say that they are unable to access the internet/social media while watching their sport due to a lack of strong network connectivity/venue wi-fi.Earphones to listen to live commentary in the venue could be made widely available,since 78%of fans find it challenging to

220、 follow the game properly without commentary.In addition,fans could be kept engaged by interactive quizzes and polls on an app during breaks or half time.In-venue differentiators:The value of the in-venue experience is compromised by high ticket and travel prices,and the reduced comfort compared wit

221、h watching from home.Venues should invest in differentiators if they are to attract new generations of fans.Providing digital display systems inside the venue,with advanced features such as instant replays and interactive messages,could keep fans engaged and connect them to the action on the field i

222、n a way unavailable to fans at home.VIP VR experiences such as virtual locker-room visits and player-view could be added.Exiting the venue:Special dining options and dedicated fan zones can encourage fans to extend their in-venue experience.Digital displays and signage can streamline the fan exit pr

223、ocess.WHY IN-VENUE DIFFERENTIATORS ARE IMPORTANTJohannes Dobretsberger,Head of Marketing&Sales at soccer clubFK Austria Wien:“Its not only about the game;you need to give the audience in the venue an entertain-ment factor.Fans in the venue want to have access to more data and statistics.So,venues ne

224、ed to use their screens and video walls to tell the story and give more insights.”Scott McKechnie:“At the venue,special experiences can be offered that are impossible to replicate at home,such as being able to meet the players and have shirts or merchandise signed.”52Capgemini Research Institute 202

225、3A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERPersonalize the fan experience to improve engagementFan data across all touch points,from ticketing,buying concessions/merchandise,to engagement on apps/online platforms,etc.,should be centralized to provide the perfect tailored experience.This

226、 means developing a comprehensive data strategy based on fan behavior.Delivering targeted content in the form of exclusive interviews,behind-the-scenes footage,fan discussions,contests,giveaways,and tech-based immersive experiences,on a dedicated app or via social media,are all valid approaches to f

227、an engagement.Pushing personalized notifications related to the event could also be a big plus,as 66%of fans currently feel there is a lack of accessible information.Finally,data gathered in this way could help clubs and teams develop marketing strategies and campaigns to target interested fans and

228、thereby generate further opportunities for monetization.Andy Etches:Data is the foundation of a deeper and more meaningful relationship with fans.It is only through data that we can truly understand our fans and provide them with the experiences they seek.“Technology used during the game must bring

229、the venue into the digital world,while content and insights must augment the experience before,after,and in between games.”Johannes Dobretsberger Head of Marketing&Sales at soccer club FK Austria Wien53Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERIdentify p

230、layer needs before deploying new technologyOne thing that stood out in our conversations with experts is the importance of deploying tech in a targeted manner that considers both benefits to fans and players and ROI.There should be a fine balance between using technology and acknowledging the in-dep

231、th knowledge and skills of the sports person.Technology is extraordinarily important but should not eclipse the core skills of a sports person.WHEN TO USE(AND WHEN NOT TO USE)TECHNOLOGYRebecca Hopkins:Carlos Miguel Lpez Sindony:Daniel Norton:“Technology works best when somebody has identified what i

232、t needs to solve how technology can be applied to that challenge,whether thats improving the fan or player experience or creating a new revenue stream.Its about being open-minded enough to hear what the data has to say and then apply or layer human insights on top as needed.”“Acquiring unnecessary t

233、echnology could be a distraction from the purpose of trying to improve.This is where coaches are important they know how to use technology and apply it in the right context to achieve the best results.There needs to be a very focused approach:What do I need?Whats my playing level?What do I want to d

234、o?And do I have the right device or the right technology to do that?And,while technology plays a critical role in a high-performance program,its equally important to recognize the human touch.Building relationships,understanding individual needs and experienc-es,and the intuition and experience of c

235、oaches and players cannot be replicated by technology.54Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGEROur previous research found that this is equally applicable to fans.It is crucial to curate experiences that significantly enhance the overall fan experienc

236、e.64 Data analysis can enhance decision-making in sportsNearly everything that can currently be measured is being measured.The sheer quantity of data can easily become unmanageable.Collecting and storing data is one thing;understanding and using it productively is another.Coaches and players are gen

237、erally unable to offer more than simple surface analysis,so it is advisable to use data scientists with advanced skills to gain a statistical edge.They can contextualize and compare data,creating a tool that can influence team decision-making.55Capgemini Research Institute 2023A WHOLE NEW BALL GAME:

238、WHY SPORTS TECH IS A GAME CHANGERLISTEN TO WHAT THE DATA IS SAYING Paolo Rongoni:Jonny Murray:Johannes Dobretsberger:Carlos Miguel Lpez Sindony:“The key is to understand what data is relevant and what is not.Technology is needed to help players save time.The peak performance of players depends on ma

239、ny aspects mental,metabolic,muscle,injury,balance.So,it is crucial to know which data points are important for each player.”“Collaborations between sports scientists and technology companies are filtering out irrelevant data and producing easily digestible information.Having a sports scientist who c

240、an make sense of the data and present it in a coach-and player-friendly format is highly beneficial,as technology has yet to fully replace the value of human expertise.Data is the key to success,both on and off the field.From wearing metrics devices during training to analyzing video sessions,the ab

241、ility to collect and interpret data is crucial for player development and tactical decisions during games.With more data come more powerful decisions,leading to greater success.”“Acquiring technology is just half the battle.Equally important is having knowledgeable people to operate it and communica

242、te the different measurements and the benefits of the data collected.56Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERConclusion Technological advances are transforming the way fans consume sports,both within and outside the venue.Fans increasingly use techno

243、logies to enhance their experience and are keen to try experiences driven by advanced technologies such as VR,the metaverse,and collecting digital merchandise in the form of non-fungible tokens(NFTs).Sports technology has also greatly impacted the way in which players and teams approach their sports

244、,helping them in training,managing injuries,improving performance,and creating match-winning strategies.Technology has made sports more accessible and inclusive for women and differently abled fans and players.Moreover,good tech-enabled experiences outside the venue have made many fans,especially yo

245、unger ones,happier to watch events at home.Todays venues face increasing competition from an enhanced home-viewing experience.As technology permeates all aspects of sports,organizations need to go beyond foundational elements and focus on:digitizing the end-to-end fan journey and providing different

246、iated experiences in the venue;providing personalized content to better engage fans outside the venue;clearly identifying player needs before deploying new technology;and contextualizing and analyzing extensive player data to aid decision-making.57Capgemini Research Institute 2023A WHOLE NEW BALL GA

247、ME:WHY SPORTS TECH IS A GAME CHANGERResearch methodologyTo understand the impact of technology on sports,we carried out extensive research with both quantitative and qualitative components.Fan surveyWe surveyed 12,000 sports fans who regularly watch and follow sports globally.Of these,nearly 1,110 h

248、ad a disability,either physical,mental,or cognitive.Please note,for the purposes of comparison with the 2020 research,we have excluded respondents from Spain,Italy,Sweden,Japan,and Brazil in certain charts.CanadaBrazilJapanAustraliaSwedenItalySpainGermanyFranceUKUS12%11%11%11%10%10%7%7%7%7%7%Fans by

249、 country58Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER1%51%2%46%MaleFemaleIntersexOthers22%2%38%11%26%Gen Z:1827Millennials:2843Gen X:4460Baby boomers:6170Above 70Fans by genderFans by ageResearch methodology59Capgemini Research Institute 2023A WHOLE NEW B

250、ALL GAME:WHY SPORTS TECH IS A GAME CHANGER51%17%33%Urban Suburban Rural19%9%9%5%2%13%23%20%Less than$20,000$20,000-$39,999$40,000-$59,999$60,000-$79,999$80,000-$99,999$100,000-$119,999$120,000-$139,999More than$140,000Fans by area of residenceFans by annual incomeSource:Capgemini Research Institute,

251、tech in sports research,fan survey,March April 2023;N=12,004 fans.Research methodologyExpert interviewsWe also interviewed 15 international players,coaches,and sports tech experts.60Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER1.Forbes,“MLB attendance for 2

252、022 down nearly 6%from 2019,last year before the pandemic,”October 2022.2.City AM,“Average premiership attendances fall compared to pre-pandemic figures,”June 2022.3.FIFA,“One month on:5 billion engaged with the FIFA World Cup Qatar 2022,”February 2023.4.US Open,“2022 US Open sets all-time attendanc

253、e records,”September 2022.5.The verge,“YouTube lands NFL Sunday Ticket in major shake-up of sports streaming,”December 2022.6.Sports Business Journal,“NFL sets social records for Super Bowl week,”February 2022.7.Ibid.8.Sports Business Journal,“FIFA received record social engagement,overall traffic d

254、uring World Cup Qatar,”January 2023.9.SB,“Anheuser-Busch brings National Recycling League action to Super Bowl LVII,”February 2023.10.Sustainability Report,“Sport turning to tech to address sustainability challenges,”November 2022.11.CNBC,“Nike is dressing 2020 Olympic athletes in uniforms made of r

255、ecycled shoe parts,”February 2020.12.FTW,“Inside Adidas push to create sustainable sports uniforms,”January 2020.13.Scientific American,“Professional sports leagues need to reduce their carbon footprints,”February 2022.14.Sustainability Magazine,“Formula E promotes sustainability with electric motor

256、sports,”February 2020.15.PV magazine,“MCG claims Australian first with switch to 100%renewables,”February 2022.16.Sky Sports,“Game Zero:Tottenham 0-3 Chelsea achieves net-zero carbon emissions,according to Sky study,”December 2021.17.Money Control,“JioCinema to power IPL 2023 with VR experience,vern

257、acular commentary,fun parks and more,”February 2023.18.The Race,“More helmet cameras and new cockpit angles in F1 2023 TV plan,”March 2023.19.Business Standard,“Snapchat new lenses to help users train like Olympians,”July 2021.20.Sports Brief,“Incredible footage captured as FC Kln players wear innov

258、ative body cameras during AC Milan friendly,”July 2022.21.Euro Weekly,“How technology has revolutionised the PGA Tour fan experience,”March 2023.22.Coverdrone,“5 ways drones can be used in sport,”August 2021.23.The Upside,“The F1 tech market:From VR,AR,wearables.to neurotech,”November 2022.24.Sports

259、 Business Journal,“North American teams table tennis tournament gets a mixed reality live-stream,”November 2021.25.META,“XTADIUM on Meta Quest:Get closer to sports you love in VR,”November 2022.26.CNET,“NFL and Roblox team up to build metaverse presence,”February 2022.27.The Verge,“Sony and Manchest

260、er City are building a metaverse,but they need to prove why we should visit,”January 2023.28.NBA,“Welcome to the NBA and Google Pixel Arena:an immersive 3D experience during the 2022 playoffs,”April 2022.29.Forbes,“Guide to NBA Top Shot,”Jan 2023.30.Digital Journal,“The Nemesis celebrates F1 grand p

261、rix in the metaverse,”May 2022.31.ICC,“Introducing ICC Faze Digital Collectibles-Crickets NFT fan experience,”November 2021.32.Fox Sports,“BMW PGA Championship,”September 2022.References61Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGER33.The New York Times,“W

262、NBA raises$75 million with hopes of business model revamp,”February 2022.34.SP,“ITF announces return to China and record womens prize money,”April 2023.35.Reuters,“US Womens Open purse to nearly double to$10 million,”January 2022.36.FIFA,“FIFA Council unanimously approves expanded 32-team field for

263、FIFA Womens World Cup,”July 2019.37.Digital TV Europe,“Record-breaking Womens Champions League final viewership,”May 2022.38.WNBA,“WNBA delivers most-watched regular season in 14 Years and shatters fan engagement and on-court records,”August 2022.39.Sports Business Journal,“22 Womens Cricket WC sets

264、 viewership record,”June 2022.40.Wonder,“Comparison of Womens and Mens Professional Sports:TV Viewership and Rating,”July 2022.41.Ibid.42.Sky Sports,“WSL main driving force behind rise in viewing time for womens sport in 2022,”February 2023.43.FIA Formula E website,accessed April 2023.44.FIFA,“Disab

265、led fans offered unique FIFA World Cup experience,”December 2022.45.El Pas,“Autistic soccer fans can watch in comfort in Brazil stadiums,”April 2023.46.Vilay sports,“Rise of assistive technology in sports,”March 2023.47.Paralympic website,“Cutting-edge technology behind Para sports,”August 2021.48.I

266、bid.49.Invest in Provence,“In Marseille,Formula 1 also has a place in neurosciences,”June 2018.50.Softeq,“Use cases and real-life examples of wearable technology in sports,”August 2022.51.Skill-lync,“Use of virtual reality technology in cricket training:A boon for the players?”April 2023.52.Forbes,“

267、Five technologies athletes use to manage injury and optimize performance,”May 2022.53.UX Connections,“How NBA And NASCAR are using Ouras wearable smart ring to keep players and staff healthy,”September 2020.54.The Upside,“The F1 tech market:From VR,AR,wearables.to neurotech,”November 2022.55.Busines

268、s Headlines,“10 most innovative wearables for fitness and sport,”accessed on April 2023.56.Mobile marketing,“UFC icon Amanda Nunes to offer personal training in The Sports Metaverse,”May 2022.57.Adidas,“Adidas reveals the first FIFA world cup official match ball featuring connected ball technology,”

269、July 2022.58.Sports Technology,“Sports Tech Shoutouts 2022 02,”March 2022.59.LinkedIn,“Nanotechnology in sports,”November 2020.60.ESPN,“Semi-automated offside approved for World Cup after successful VAR trials by FIFA,”July 2022.61.District on Deck,“Robots in baseball?The possibility of an automated

270、 ball/strike system in the MLB,”December 2022.62.Medium,“Hawk-Eye technology in cricket,”October 2021.63.Radio Times,“How does Hawk-Eye work at Wimbledon 2022?”June 2022.64.Capgemini Research Institute,Emerging technologies in sports,January 2020.References62Capgemini Research Institute 2023A WHOLE

271、NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERKey contributorsKarine VasselinDirector Diversity&Inclusion Group Lead,CRory BurghesVice President,Applied Innovation and Core Services,UKRaphal CasteauDirector,Tech4Sport Lead,Frog,Capgemini Invent Jean-Baptiste PerrinSocial Sustainability and Corporat

272、e Responsibility Global Leader,Capgemini Inventjean-Hiral ShahManager,Capgemini Research I Jerome BuvatHead of Capgemini Research ISubrahmanyam KanakadandiSenior Director,Capgemini Research Institute 63Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThe key co

273、ntributors would especially like to thank Mridul Agarwal and Manisha Dash for their contribution to this research.The key contributors would also like to thank Thomas Hirsch,Laura Breslaw,Victoire Grux,Charlotte Sarran,Sam Connatty,Sebastian Schenkenbach,Lucas Lauret,Lorna Neville,Clare Rosalind Arg

274、ent,Frederic Vander Sande,Paul Scales,Johan Lonn,Bob Schwartz,Paul Saunders,Vito Labate,Punam Chavan,Aparajita Paul,Suparna Banerjee and Ashwani Kumar for their contribution to this research.About the Capgemini Research InstituteThe Capgemini Research Institute is Capgeminis in-house think tank on a

275、ll things digital.The Institute publishes research on the impact of digital technologies on large traditional businesses.The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners.The Institute has dedicated research centers in India,Singapor

276、e,the United Kingdom,and the United States.It was recently ranked number one in the world for the quality of its research by independent analysts.Visit us at more information,please contact:Thomas Hirsch EVP and Group Head of External Communications&Sponsorship,CRory Burgues Vice President,Applied I

277、nnovation and Core Services,UKJrome Chavoix EVP,Head of frog part of Capgemini Invent jerome.chavoixfrog.coNicolas Atlan Deputy Marketing&Communicati-ons Director,Capgemini F64Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERWe engage in sport not just because

278、of our shared passion,but because we know it can make a difference.Sport provides a platform to demonstrate our expertise that uses the power of transformative technology and innovation to achieve true impact and value.We want to help sports communities get more value as fans and customers,as partic

279、ipants and global citizens who demand and deserve a better world.Our founder Serge Kampf was passionate about the sport and all that it represented and indeed,ever since the Groups creation,rugby has been in our DNA.The sport has strongly influenced our culture and our values,with particular mention

280、 for team spirit and fun.And,with its diverse and continuously growing global fan base,rugby is fully aligned to Capgeminis belief in the role that diversity plays in developing innovative solutions and creating value.We are the first Worldwide Partner to sponsor both World Rugby(as Digital Transfor

281、mation Partner and Global Partner of Women in Rugby)and most of its major mens(Rugby World Cup 2023)and womens international competitions(Rugby World Cup 2021 played in 2022 and Rugby World Cup 2025),as well as the HSBC World Rugby Sevens Series.A momentous first step in the Capgemini golf story,our

282、 partnership with the prestigious Ryder Cup reflects our focus on building and celebrating talent,team spirit,and high performance all of which are at the heart of both Capgemini and the Ryder Cup.Golf is a game of strategy and preparation.Its endless appeal lies in its challenge:chasing perfection

283、on every shot in order to better your personal best.Our partnership with Ryder Cup,one of the most tactically demanding events in golf,aligns perfectly with our expertise in using strategic insights to transform any business.Motorsport is the worlds most transformative sport,navigating complex techn

284、ologies,rule changes,and environmental innovation.It is a constant platform for progress and performance.Our partnership with Peugeot sport plays a key role at the heart of the FIA World Endurance Championship program,driving transformation with advanced digital tools and analytics to enhance the pe

285、rformance of the team and the Peugeot 9X8.Capgemini and the focus on sports 65Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERMeet our in-house Capgemini sports starsJonathan Laugel1.Sport played:Professional rugby 7 player 2.Achievement:2016 Olympian,now focu

286、sing on the 2024 Olympic games 3.Role in Capgemini:Senior Consultant,frog-Customer Transformation,Capgemini Invent,FrancePape-Philippe Amagou 1.Sport played:Basketball player2.Achievement:4x France Champion,participated in the world cup 20103.Role in Capgemini:Manager consultant,Capgemini Financial

287、Services,and Chief of Staff Sustainability,Capgemini Invent GlobalAndreas Kilit 1.Sport played:Professional Football Player2.Achievement:Played for Fenerbache SK in Superlig.Champion 2018/2019,Regional Swedish Champion 2016,Player of the Year Jnkpings Sdra 20173.Role in Capgemini:Bid Manager,Sogeti

288、SwedenGanesh Pedurand1.Sport played:Swimming 2.Achievement:In the French National team for 10 years(Senior),French National Champion 6 times(Senior),Silver medal in Mediterranean Games,Silver medal in Youth Olympic games(Junior),European Champion(Junior)3.Role in Capgemini:Senior Consultant,Public s

289、ervices,Capgemini Invent,FranceSiren Sundby 1.Sport played:Former sailor,Europe Class and Yngling Class2.Achievement:2004 Olympic Gold Winner(3 Olympic campaigns;2000-2008),3 times World Champion,2 times European Champion.Awarded the Rolex World Sailor of the Year in 20033.Role in Capgemini:Vice Pre

290、sident,Head of Manufacturing Industry,Capgemini Invent,NorwayMalin Rnnqvist Kgstrm 1.Sport played:Mountain biker2.Achievement:Swedish champion gold L50 XCM,Swedish champion silver L50 XCC,Swedish champion silver L50 XCO,Swedish champion silver L50 XCC3.Role in Capgemini:Project Manager,Sogeti Sweden

291、66Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERThomas de Klerk1.Sport played:Field Hockey Coach2.Achievement:Coached at the highest under-18 level in Amsterdam,currently a senior coach(second highest level)in Utrecht,The Netherlands3.Role in Capgemini:Senio

292、r Manager Marketing,the Netherlands Damien Vossion1.Sport played:Kayaking2.Achievement:the French championship 10 times,part of the French kayaking team for 3 years,7th in worldwide junior championship3.Role in Capgemini:Head of Life Sciences/Deputy head of MALS,Capgemini Invent,FranceAnne Junge1.Sp

293、ort played:Soccer2.Achievement:First league and second league(1.FC Saarbrcken,1.FFC Frankfurt,etc.),played 10 years within top 3 leagues in Germany3.Role in Capgemini:Vice President,Head of Customer Transformation,frog,Capgemini Invent,GermanyAmanda Ouedraogo1.Sport played:Track and Field,event-Trip

294、le jump2.Achievement:2-times-NCAA-National Champion and record older;6-times-NCAA All-America,Multiple times France National Champion3.Role in Capgemini:Senior Business Analyst,Capgemini DCX,FranceGerrit Bottemller1.Sport played:Sailing2.Achievement:Part of The Americas Cup World for 10 years with t

295、he German and Swedish Team,World-,European,German-Champion in different one-design and handicap classes,Silver medal Copa del Rey One Design Class3.Role in Capgemini:Senior Director MHT,Capgemini Invent,GermanyLuciano Bottoni1.Sport played:Rugby2.Achievement:Regionalliga Nordost(3.Liga)2010/2011 and

296、 2011/2012(team Berliner SC Rugby)3.Role in Capgemini:Senior Director IU VWG,Capgemini Engineeringhttps:/ Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERRicarda Grber1.Sport played:Lacrosse2.Achievement:Player for the German National Team European Championship 2019(pla

297、cement 6th out of 16)and World Cup 2022(placement 14th out of 30),3 times German National Champion with Munich team3.Role in Capgemini:Manager Customer Transformation Automotive,Capgemini Invent,GermanyTaimur Munir1.Sport played:Boxing2.Achievement:Silver medal in nationals in Pakistan3.Role in Capg

298、emini:UX technical consultant,UKMandy Kmpf1.Sport played:Cross Country Skiing2.Achievement:In the German National team for 5 years,German National Champion 1 time(Senior),Junior World Championships(16th place);USA(international university sports):Two-time NCAA Champion Division I;6x All-American;Hal

299、l of Fame Inductee University of Alaska Anchorage;Sports Illustrated Faces in the Crowd;U.S.National Championships(Senior;while being a full-time student)3rd place;after being a student-athlete was a University Ski Coach(Assistant)for 4,5 years in which the university ski team placed a historic 4th

300、place at the NCAA Championships;some student-athletes competed in U23-World Championships and the Olympics.3.Role in Capgemini:Director,Intelligent Industry Global,Capgemini InventRebekah Kay1.Sport played:Softball2.Achievement:European Championship Gold Medalist3.Role in Capgemini:Associate Consult

301、ant,Capgemini Invent,UK*https:/ Ahmed1.Sport played:Cricket and Badminton2.Achievement:Finished second in the regional league(Slough Division 2)in 2022;currently top of the table after 30%of the season.Badminton:Played for my university team and local borough in the London Youth Games3.Role in Capge

302、mini:Senior Consultant,MALS,UKMatthew William1.Sport played:Handball2.Achievement:English League Champions 20073.Role in Capgemini:Associate Expert,Systems&Safety Expertise Centre,Product&Systems Engineering,UKWilfred Nokes 1.Sport played:Dinghy Sailing2.Achievement:1st African Boat at the Fireball

303、World Championships 20183.Role in Capgemini:Associate Consultant,Capgemini Invent,UKTomos Roblin 1.Sport played:Hockey2.Achievement:Representing England at U17 level,captaining my hockey club in the second tier of English Hockey3.Role in Capgemini:Digital Factories consultant,Capgemini Invent,UKWill

304、 Graham1.Sport played:Lacrosse2.Achievement:Playing at the Home Internationals Tournament(2023)representing Wales Senior Mens Lacrosse against Scotland&England3.Role in Capgemini:Consultant-Workforce Transformation,Workforce&Organization,Capgemini Invent,UK69Capgemini Research Institute 2023A WHOLE

305、NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERDigital twins:adding intelligence to the real worldSustainability in Automotive:from ambition to actionRethink:why sustainable product design is the need of the hourCPR Trends:What matters to todays consumerConversations for tomorrow#5:Breathe(in)novati

306、on uncover innovations that matter Next destination:Software How automotive OEMs can harness the potential of software-driven transformationConversations for tomorrow#7:Climate tech for a sustainable planetReflect,rethink,reconsider:why food waste is everybodys problemTotal immersion:how immersive e

307、xperiences and the metaverse benefit customer experience and operationsDiscover more about our research70Capgemini Research Institute 2023A WHOLE NEW BALL GAME:WHY SPORTS TECH IS A GAME CHANGERReceive copies of our reports by scanning the QR code or visitinghttps:/ NameLast NameEmailFields marked wi

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309、 GAME:WHY SPORTS TECH IS A GAME CHANGERCopyright 2023 Capgemini.All rights reserved.About CapgeminiCapgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.The Group is guided everyday by its purpose of unleashing human en

310、ergy through technology for an inclusive and sustainable future.It is a responsible and diverse organization of over 360,000 team members in more than 50 countries.With its strong 55-year heritage and deep industry expertise,Capgemini is trusted by its clients to address the entire breadth of their business needs,from strategy and design to operations,fueled by the fast evolving and innovative world of cloud,data,AI,connectivity,software,digital engineering and platforms.The Group reported in 2022 global revenues of 22 billion.Get the Future You Want|