1、Integration Insights:When One is Better Than ThreeNoah PorterCommonwealth University of PADom RozziRHBIntegration Insights:When One is Better Than ThreeNoah Porter,Associate Director of Enrollment OperationsCommonwealth University of PADom Rozzi,Senior Technology Consultant,RHBIntegration Insights:W

2、hen One is Better Than ThreeNoah Porter,Associate Director of Enrollment OperationsCommonwealth University of PADom Rozzi,Senior Technology Consultant,RHBFounded in 1991,RHB is a higher education consultancy that has guided more than 300 institutions in achieving enrollment,retention and revenue goa

3、ls and enhancing organizational capability.We inspire colleges and universities toward greater relevance and,in turn,stronger constituent relationshipsbefore,during and after college.ENROLLMENT MANAGEMENT EXECUTIVE COUNSEL INSTITUTIONAL MARKETING SLATE And RELATED TECHNOLOGY DiscoveryThematically ex

4、plored desired outcomes of the collective group of school leadership Key Stakeholders EVP of the new university Leadership from each university from the following functional areas Admission/Enrollment Marketing IT Athletics 2-day intensive conversation Institutional Goals Functional area goals Mergi

5、ng Institutional Resources Defining Governance Structures Merging Institutional Systems Key Themes Identity Will the new institution be 3-in-1 or will it be 1-with-3?Constituency Data Collection and Use How do we assure that were collecting all prospective students?Communications How to we combine m

6、essaging to convey our new identity?Student Experience Flexible,adaptive student experience throughout the process Discovery Key Themes Identity Will the new institution be 3-in-1 or will it be 1-with-3?Constituency Data Collection and Use How do we assure that were collecting all prospective studen

7、ts?Communications How to we combine messaging to convey our new identity?Student Experience Flexible,adaptive student experience throughout the process DiscoveryBLOOMSBURGLOCK HAVENMANSFIELDStudent Body:Student Body:8,000Founded in 1839Founded in 183976,000 Alumni 76,000 Alumni 225+Clubs and Organiz

8、ations225+Clubs and Organizations Student Body:Student Body:2,900Founded in 1870Founded in 187037,000 Alumni160+Clubs and OrganizationsStudent Body:Student Body:1,800Founded in 185732,000 Alumni90+Clubs and Organizations Key Themes Identity Will the new institution be 3-in-1 or will it be 1-with-3?C

9、onstituency Data Collection and Use How do we assure that were collecting all prospective students?Communications How to we combine messaging to convey our new identity?Student Experience Flexible,adaptive student experience throughout the process DiscoverySlide placeholder for System/Organizational

10、 StructureSlate should be the front door for the entire university,not just admissionsAthletics camps and conferencesFaculty led programsUpward Bound/Early College ProgramsStandardized Practices across all campuses Data Collection Key Themes Identity Will the new institution be 3-in-1 or will it be

11、1-with-3?Constituency Data Collection and Use How do we assure that were collecting all prospective students?Communications How to we combine messaging to convey our new identity?Student Experience Flexible,adaptive student experience throughout the process Discovery Intentionally merging Marketing

12、Resources Marketing will be responsible for messaging,not Admissions Continuity of brand,tone,imagery With increased resources,smaller schools will reap benefits Slate provides ability to speak to internal and external constituencies Conveying Institutional Identity Key Themes Identity Will the new

13、institution be 3-in-1 or will it be 1-with-3?Constituency Data Collection and Use How do we assure that were collecting all prospective students?Communications How to we combine messaging to convey our new identity?Student Experience Flexible,adaptive student experience throughout the process Discov

14、ery Inquiry Commonwealth U forward If/when a student expresses interest in a particular campus,communications adapt to include some campus specific messaging,while retaining Commonwealth theme Applicant Campus Oriented,based on chosen options in application Campaigns adapt to include updated choices

15、 Post-Decision Campus Specific Identity,based on chosen matriculation campus/program Defining the Student ExperienceIntroduction Message1Meet Your CounselorCareer OutcomesStudent Life5101520Virtual Engagement Applicant Campaign Flow Pre-merger Communications Post-merger Communications Application Si

16、ngle application experience is important Application Management Portal Flexibility in application allow students to prioritize campus/program to which theyre applying Priority Choice Entity Must provide ability to change choices until matriculation Major Change Form Allow student to lock-in campus/p

17、rogram at point of decision reply Deposit Confirmation Form Defining the Student Experience Application Single application experience is important Application Management Portal Flexibility in application allow students to prioritize campus/program to which theyre applying Priority Choice Entity Must

18、 provide ability to change choices until matriculation Major Change Form Allow student to lock-in campus/program at point of decision reply Deposit Confirmation Form Defining the Student Experience Application Single application experience is important Application Management Portal Flexibility in ap

19、plication allow students to prioritize campus/program to which theyre applying Priority Choice Entity Must provide ability to change choices until matriculation Major Change Form Allow student to lock-in campus/program at point of decision reply Deposit Confirmation Form Defining the Student Experie

20、nce Administrative View Administrative View Application Single application experience is important Application Management Portal Flexibility in application allow students to prioritize campus/program to which theyre applying Priority Choice Entity Must provide ability to change choices until matricu

21、lation Major Change Form Allow student to lock-in campus/program at point of decision reply Deposit Confirmation Form Defining the Student Experience Administrative View Application Single application experience is important Application Management Portal Flexibility in application allow students to

22、prioritize campus/program to which theyre applying Priority Choice Entity Must provide ability to change choices until matriculation Major Change Form Allow student to lock-in campus/program at point of decision reply Deposit Confirmation Form Defining the Student Experience Applicant Portal Experie

23、nce Yield is up 26%to 30%overall Mansfield 18%yield increase Deposits are up(as of 5/1)+8%overall Bloomsburg 200+deposits(YOY)Planning for year 2 Integrating an internal staff portal Dynamic Engagement Scoring Results/Whats NextENROLLMENT MANAGEMENT EXECUTIVE COUNSEL INSTITUTIONAL MARKETING SLATE And RELATED TECHNOLOGYTHANK YOUFOR MORE INFORMATION OR ASSISTANCE,VISIT RHB.COM#SlateSummit