1、March 2019 Global Destination Cities Index 2019 2019 marks 10 years worth of insights stemming from Mastercards Global Destination Cities Index. Over the years, this annual report has shown the rise of international travel to cities around the world and the impact it is having in driving local comme

2、rce. Travel is booming, but for host countries and cities, generating profits cant live in isolation. Holistic strategies must create pathways to sustainable and inclusive growth for all segments of society. With the right insights, innovations, and partnerships between the public and private sector

3、s, we can help local leaders better understand how to anticipate, plan for, and manage increasing flows of visitors and how to empower businesses of all sizes to better serve the needs of international visitors. The benefits of good planning will extend beyond commerce to inclusive, sustainable grow

4、th and being respectful of local natural habitats. This year, Mastercards Global Destination Cities Index reveals Bangkok as the No. 1 city for the fourth consecutive year while Paris overtakes London for the No. 2 spot. With a decade of insights, we can identify trends of how people are traveling i

5、nternationally while showcasing emerging markets and the continuous growth of the industry. Consistent and Steady Growth Over the past decade, the one constant has been continual change. Each year, more people are traveling internationally and spending more in the cities. Between all of the destinat

6、ions within the Index, arrivals have grown on average 6.5 percent year-over-year since 2009, with expenditure growing on average 7.4 percent. Sustained Dominance of Major Cities While there has been significant movement in visitors to smaller cities, the top 10 has remained largely consistent. Londo

7、n, Paris, and Bangkok have been the top 3 since 2010, with Bangkok as No. 1 six of the past seven years. New York is another top 10 stalwart, with 13.6 million overnight visitors this year. Rise of Asia-Pacific International Travelers Cities in Asia-Pacific have seen the largest increase in internat

8、ional travelers since 2009, growing 9.4 percent. In comparison, Europe, which saw the second highest growth, was up 5.5 percent. This is spurred on by the growth in mainland Chinese travelers. Since 2009, mainland China has jumped six places to be the No. 2 origin country for travelers to the 200 in

9、cluded destinationsbehind only the U.S. Mastercard acts as the technology partner for the global travel and tourism industry. We provide complete solutions that bundle data insights, digital identity, payment and security solutions, visitor management and infrastructure consulting in order to solve

10、for the unique needs of a destination. Simply put: We help our travel and tourism partners better understand tourism spending patterns and deliver more connected and inclusive experiences. Through the insights from the Global Destination Cities Index and Mastercards work with partners across the wor

11、ld, we continue our commitment to support economic, sustainable tourism and inclusive travel. Global Destination Cities Index Diana Munoz Robino Senior Vice President of Global Tourism Partnerships, Mastercard Growth of International Visitor Arrivals, Spend Still Outpaces World Real GDP 2009 100 110

12、 120 130 140 150 160 170 180 190 200 2000162017 2018 190.7 176.0 140.3 Total International Overnight Arrivals Expenditure (200 Destinations) Total International Overnight Arrivals (200 Destinations) World Real GDP * World GDP Source: IMF WEO, calculated at market exchange rates

13、 Mastercard Global Destination Cities Index 2019 Bangkok Continues to Lead Among Top Destination Cities RankCity Total international visitors 01Bangkok22.78MM 02Paris19.10MM 03London19.09MM 04Dubai15.93MM 05Singapore14.67MM 06Kuala Lumpur13.79MM 07New York13.60MM 08Istanbul13.40MM 09Tokyo12.93MM 10A

14、ntalya12.41MM RankCity Total international visitors 11Seoul11.25MM 12Osaka10.14MM 13Makkah10.00MM 14Phuket9.89MM 15Pattaya9.44MM 16Milan9.10MM 17Barcelona9.09MM 18Palma de Mallorca8.96MM 19Bali8.26MM 20Hong Kong SAR8.23MM Seoul Tokyo Osaka Hong Kong SAR Pattaya Singapore Phuket Kuala Lumpur Bangkok

15、Makkah New York Dubai Istanbul Palma de Mallorca Barcelona Milan Paris London Antalya Mastercard Global Destination Cities Index 2019 Bali Mastercard Global Destination Cities Index 2019 Global Top 20 Destination Cities by International Overnight Visitors (2018) RankDESTINATION CITY OVERNIGHT INTERN

16、ATIONAL VISITOR SPEND (US MM) 1 Bangkok Thailand 21.0922.783.34% 2 Paris France 17.4119.102.24% 3 London United Kingdom 19.8319.093.47% 4 Dubai UAE 15.7915.931.68% 5 Singapore Singapore 13.9014.674.00% 6 Kuala Lumpur Malaysia 12.5813.799.87% 7 New York United States 13.1313.602.94% 8 Istanbul Turkey

17、 10.7013.408.14% 9 Tokyo Japan 11.9312.9310.02% 10 Antalya Turkey 9.4212.418.14% 11 Seoul South Korea 9.5411.258.94% 12 Osaka Japan 8.4210.149.24% 13 Makkah Saudi Arabia 10.5310.006.62% 14 Phuket Thailand 9.689.893.28% 15 Pattaya Thailand 8.969.443.43% 16 Milan Italy 9.199.102.02% 17 Barcelona Spain

18、 8.709.094.78% 18 Palma de Mallorca Spain 8.828.964.40% 19 Bali Indonesia 7.768.261.30% 20 Hong Kong SAR China 8.178.231.70% 201720182019* Historical data in each times series presented above has been updated with the latest figures or estimations and may not be comparable to the time series from pr

19、evious editions of this report. * Growth rate forecast Mastercard Global Destination Cities Index 2019 Top 20 Origin Markets: Top 3 Destinations RankORIGIN MARKETS 1United States % SHARE CONTRIBUTION TO 200 GLOBAL DESTINATIONS BY OVN INTERNATIONAL ARRIVALS EXPENDITURE 2009201820092018 10.40%10.00%9.

20、60%9.30% TOP 3 GLOBAL DESTINATIONS DESTINATION CancunTorontoLondon 3,3875.3%2,9284.6%2,6314.1% 2Mainland China2.50%8.90%2.60%9.40% BangkokSeoulTokyo 8,50515.0%3,7106.5%3,5406.2% 3Germany8.40%6.50%9.00%6.40% Palma de Mallorca BolzanoTiroler Unterland 3,3138.0%3,2877.9%2,6366.3% 4United Kingdom7.30%5.

21、90%8.50%6.50% Palma de Mallorca ParisDublin 2,4316.5%1,8314.9%1,7924.8% 5France4.90%3.70%4.20%3.10% LondonMarrakechBarcelona 1,8357.8%1,1454.9%1,0534.5% 6South Korea1.90%3.50%2.00%3.30% OsakaHokkaidoTokyo 2,28910.4%1,7718.0%1,4596.6% 7Japan4.30%3.10%4.50%3.40% TaipeiSeoulBangkok 2,30711.8%2,11110.0%

22、1,7989.2% 8Canada3.60%2.90%3.60%2.80% WashingtonLas VegasNew York 1,4607.9%1,4407.8%1,0045.4% 9Russia2.00%2.50%1.80%2.10% AntalyaPattayaPhuket 4,76629.4%1,1236.9%9726.0% 10Australia2.40%2.30%2.80%2.60% BaliSingaporeNew York 1,59110.98836.0%7144.9% Mastercard Global Destination Cities Index 2019 Rank

23、ORIGIN MARKETS 11India % SHARE CONTRIBUTION TO 200 GLOBAL DESTINATIONS BY OVN INTERNATIONAL ARRIVALS EXPENDITURE 2009201820092018 1.70%2.00%1.90%2.80% TOP 3 GLOBAL DESTINATIONS DESTINATION DubaiSingaporeMakkah 2,03216.0%1,2509.9%9827.7% 12Italy2.60%1.90%2.70%1.70% ParisLondonBarcelona 1,26610.3%9908

24、.0%6165.0% 13Spain2.40%1.80%2.10%1.40% ParisLondonLisbon 1,45812.7%1,25511.0%5755.0% 14Taiwan, China1.00%1.50%0.90%1.50% TokyoHokkaidoOkinawa 1,38714.2%1,35113.8%1,34213.7% 15Netherlands1.80%1.40%1.90%1.30% LondonParisTiroler Unterland 6957.6%6046.6%4164.6% 16Argentina1.20%1.40%1.00%1.10% Porto Aleg

25、reMontevideoValparaiso 8128.9%6577.20%6246.9% 17Brazil1.00%1.30%1.30%1.40% New YorkOrlandoMiami 90611.2%87910.9%7819.70% 18Saudi Arabia0.90%1.20%0.80%1.50% BahrainDubaiIstanbul 3,40643.9%1,56820.2%6278.1% 19Indonesia1.40%1.20%1.30%1.60% SingaporeKuala LumpurMakkah 2,09527.3%1,57920.6%88611.6% 20Mala

26、ysia0.80%1.10%0.80%1.30% SingaporeBangkokChennai 78711.4%69510.1%4947.2% *Origin % Share refers to the destinations share of all tourists coming from the origin country who are visiting the 200 Global Destinations. For example in 2018, 5.3% of all origin U.S.A. tourists going to 200 Global Destinati

27、ons visited Cancun. ARRIVALS (MM) ORIGIN % SHARE* Dubai Leads in Overnight International Visitor Spending Globally RankCityTotal Spend (US$) 01Dubai$30.82B 02Makkah$20.09B 03Bangkok$20.03B 04Singapore$16.56B 05London$16.47B 06New York$16.43B 07Paris$14.06B 08Tokyo$13.77B 09Palma de Mallorca$12.69B 1

28、0Phuket$12.01B RankCityTotal Spend (US$) 11Kuala Lumpur$11.13B 12Seoul$9.31B 13Santa Cruz de la Palma$9.02B 14Bali$8.86B 15Istanbul$8.26B 16Los Angeles$8.24B 17Sydney$8.03B 18Barcelona$7.86B 19Miami$7.70B 20Antalya$7.65B Phuket Seoul Tokyo Bangkok Singapore Bali Sydney Kuala Lumpur Makkah New York M

29、iami Los Angeles Dubai Istanbul Palma de Mallorca Barcelona Santa Cruz de la Palma Paris London Antalya Mastercard Global Destination Cities Index 2019 Mastercard Global Destination Cities Index 2019 Global Top 20 Destination Cities by International Overnight Visitor Spend (2018) Rank DESTINATION CI

30、TY & COUNTRY OVERNIGHT INTERNATIONAL VISITOR SPEND (US $B) 1 Dubai UAE $29.70$30.824.18% 2 Makkah Saudi Arabia $21.04$20.097.94% 3 Bangkok Thailand $17.44$20.038.67% 4 Singapore Singapore $16.34$16.562.66% 5 London United Kingdom $17.45$16.474.64% 6 New York United States $15.65$16.432.93% 7 Paris F

31、rance $12.56$14.06-0.78% 8 Tokyo Japan $11.92$13.7712.74% 9 Palma de Mallorca Spain $11.99$12.693.17% 10 Phuket Thailand $11.01$12.019.16% 11 Kuala Lumpur Malaysia $9.27$11.134.71% 12 Seoul South Korea $6.99$9.3116.41% 13 Santa Cruz de la Palma Spain $8.50$9.02-2.27% 14 Bali Indonesia $8.77$8.863.05

32、% 15 Istanbul Turkey $6.75$8.269.74% 16 Los Angeles United States $8.70$8.243.88% 17 Sydney Australia $7.89$8.031.51% 18 Barcelona Spain $6.60$7.862.84% 19 Miami United States $7.68$7.703.22% 20 Antalya Turkey $5.94$7.659.74% 201720182019* Historical data in each times series presented above has bee

33、n updated with the latest figures or estimations and may not be comparable to the time series from previous editions of this report. * Growth rate forecast Mastercard Global Destination Cities Index 2019 Impact of Tourism to the Destination and Tourism Spend per Resident BKK-Bangkok, PAR-Paris, LON-

34、London, Dub-Dubai, SIN-Singapore, KLC-Kuala Lumpur, NYC-New York, IST-Istanbul, TYO-Tokyo, ANT-Antalya, SEL-Seoul, OSA-Osaka, MAK-Makkah, PTT-Pattaya, PHU-Phuket, MIL-Milan, BAR- Barcelona, PDM-Palma de Mallorca, BAL-Bali, HKS-Hong Kong SAR BKK $1,993 $1,034 $1,983 $11,006 $25,000 200% $2,938 $1,493

35、 $770 $449 $1,000 $2,511 $953 $775 $2,347 $3,331 $338 $1,078 $2,057 $820 $10,421 $20,459 PARLON DUBSINKLCNYCISTTYOANTSELOSA MAK PHUPTTMILBAR PDMBALHKS 12% 2%2% 5% 8% 1%1%1% 24% 3%3%3% 35% 56% 2%2% 9% 179% 19% 27% Visitor Expenditure per resident (US$) Ratio of International Overnight Visitors Expend

36、iture to GDP Mastercard Global Destination Cities Index 2019 Top 20 Global Destinations Jobs Supported by 1,000 Additional Overnight Tourists BKK-Bangkok, PAR-Paris, LON-London, Dub-Dubai, SIN-Singapore, KLC-Kuala Lumpur, NYC-New York, IST-Istanbul, TYO-Tokyo, ANT-Antalya, SEL-Seoul, OSA-Osaka, MAK-

37、Makkah, PTT-Pattaya, PHU-Phuket, MIL-Milan, BAR- Barcelona, PDM-Palma de Mallorca, BAL-Bali, HKS-Hong Kong SAR The number of jobs supported by 1,000 additional overnight tourists is a function how much tourism revenue is required to support one job (national level ratio) and the average spend per to

38、urist (i.e. the more each tourist spends the more jobs are supported). For example, 1,000 additional tourists supports 409 jobs in Bali, 64 jobs in Bangkok but only 12 jobs in Singapore. As Singapore and Bali have very similar expenditure per tourist ratios, the implication here is that higher produ

39、ctivity among Singapore labor drives higher revenues per employee, while lower labor costs in Bali allows the destination to have more tourism-related employees per tourist. BKK 63.6 10.9 14.5 105.4 450 0 12.1 35.6 16.1 27.7 20.1 27.7 15.4 12.8 77.3 87.8 49.1 28.3 6.6 17.3 409 9.1 PARLON DUBSINKLCNY

40、CISTTYOANTSELOSA MAK PHUPTTMILBAR PDMBALHKS Mastercard Global Destination Cities Index 2019 Additional Insights Into Top 20 Destination Cities Historical data in each times series presented above has been updated with the latest figures or estimations and may not be comparable to the time series fro

41、m previous editions of this report * “% of National Level Ovn Arrivals” refers to the destination arrivals as a % of national arrivals (e.g. arrivals in Bangkok as % of arrivals in Thailand Paris France United States % Share of Arrivals United Kingdom % Share of Arrivals Spain % Share of Arrivals 2.

42、5$29620099.4%200910.2%20096.7% 201836.5%201810.3%20189.6%20187.6% Dubai UAE India % Share of Arrivals Saudi Arabia % Share of Arrivals United Kingdom % Share of Arrivals 3.5$55320098.7%20094.3%200911.7% 201879.2%201812.8%20189.8%20187.6% London United Kingdom United States % Share of Arrivals France

43、 % Share of Arrivals Germany % Share of Arrivals 5.8$148200912.9%200910.8%20097.5% 201850.4%201813.8%20189.6%20187.6% Singapore Singapore Mainland China % Share of Arrivals Indonesia % Share of Arrivals India % Share of Arrivals 4.2$27220099.5%200916.9%20098.3% 2018100%201818.4%201814.3%20188.5% DES

44、TINATION CITY2018 TOP 3 ORIGIN MARKETS OF INTERNATIONAL OVERNIGHT ARRIVALS Bangkok Thailand Mainland China % Share of Arrivals Japan % Share of Arrivals South Korea % Share of Arrivals 4.8$18420097.3%200914.3%20091.3% 201836.7%201837.3%20187.9%20184.4% Avg Length Of Visit Avg Daily Spend (US$) % of

45、National Level Overnight Arrivals in 2018* 2018 Mastercard Global Destination Cities Index 2019 New York United States United Kingdom % Share of Arrivals Mainland China % Share of Arrivals Canada % Share of Arrivals 7.9$152200912.3%20091.7%200910.0% 201819.6%20189.3%20188.1%20187.4% Tokyo Japan Main

46、land China % Share of Arrivals South Korea % Share of Arrivals Taiwan, China % Share of Arrivals 5.4$196200911.1%200914.2%200914.4% 201819.3%201827.4%201811.3%201810.7% Istanbul Turkey Germany % Share of Arrivals Iran % Share of Arrivals Saudi Arabia % Share of Arrivals 5.8$106200914.8%20093.0%20090

47、.7% 201844.6%20188.0%20187.0%20184.7% Antalya Turkey Russia % Share of Arrivals Germany % Share of Arrivals Ukraine % Share of Arrivals 14.0$44200925.6%200927.7%20094.2% 201841.3%201838.4%201818.6%20185.7% DESTINATION CITY2018 TOP 3 ORIGIN MARKETS OF INTERNATIONAL OVERNIGHT ARRIVALS Kuala Lumpur Mal

48、aysia Mainland China % Share of Arrivals Thailand % Share of Arrivals Indonesia % Share of Arrivals 5.7$14220092.3%20093.9%200929.4% 201846.0%201820.6%201811.7%201811.5% Avg Length Of Visit Avg Daily Spend (US$) Historical data in each times series presented above has been updated with the latest fi

49、gures or estimations and may not be comparable to the time series from previous editions of this report * “% of National Level Ovn Arrivals” refers to the destination arrivals as a % of national arrivals (e.g. arrivals in Bangkok as % of arrivals in Thailand % of National Level Overnight Arrivals in 2018* 2018 Mastercard Global Destination Cities Index 2019 Osaka Japan Mainland China % Share of Arrivals South Korea % Share of Arrivals Taiwan, China % Share of Arrivals 3.0$223200914.7%200932.8%200922.6% 201815.1%201833.3%201822.6%201810.9% Phuket Thailand Mai