1、1 20I7 YEAR-END MUSIC REPORT NIELSEN MUSIC U.S. 2 INTRODUCTION Welcome to the Nielsen Music Year-End Report, which examines the trends shaping the music industry with definitive consumption figures and charts. The surge in streaming continued throughout 2017, topping all forms of music consumption.

2、The industry had another record-breaking year, with 12.5% growth in music consumption year over year. For the first time ever, R January-November 2015, 2016 and 2017. (PERSONS 6+ SHARE) Copyright 2017 The Nielsen Company 31 R&B/ Hip-Hop 24.5%14.6%12.8%17.5%20.8%29.1%30.4%26.7% Rock20.8%34.6%36.8%31.

3、3%20.7%15.1%17.3%11.1% Pop12.7%9.8%9.6%10.2%19.7%12.9%12.8%13.2% Country7.7%11.5%13.1%9.2%12.2%5.5%6.4%4.0% Latin5.9%1.7%2.0%1.1%2.7%8.0%3.9%15.5% Electronic/ Dance 3.5%1.7%1.1%2.5%4.4%4.2%4.4%3.7% Christian/ Gospel 2.7%4.6%5.3%3.5%3.0%1.8%1.7%2.0% Holiday/ Seasonal 1.7%3.6%4.7%2.0%1.0%1.0%1.1%0.9%

4、Children1.3%2.6%2.7%2.4%0.8%0.8%0.7%1.0% Jazz1.0%2.1%2.3%1.7%0.7%0.6%0.7%0.3% Classical1.0%1.9%2.0%1.8%0.5%0.6%0.7%0.4% Total Volume* Total Album Sales Physical Album Sales Digital Album Sales Digital Song Sales Total On-Demand Streams On-Demand Audio Streams On-Demand Video Streams Genre SHARE OF T

5、OTAL VOLUME BY FORMAT AND GENRE SHARE OF TOTAL AUDIO CONSUMPTION BY FORMAT Read as: 14.6% of Total Album Sales come from R&B/Hip Hop genre *Total Volume = Albums + TEA + On-Demand Audio/Video SEA Read as: 33% of Rock consumption comes from Physical Album sales (SELECTED TOP GENRES) 38% 41% 42% 50% 3

6、9% 7% 14% 31% 16% 33% 11% 21% 22% 20% 24% 14% 17% 10% 5% 14% 11% 18% 10% 13% 5% 6% 7% 6% 12% 14% 10% 16% 18% 10% 10% 11% 34% 32% 26% 31% 33% 69% 71% 39% 55% 40% 69% 54% Classical Jazz Children Holiday/Seasonal Christian/Gospel Electronic/Dance Latin Country Pop Rock R&B/Hip-Hop Industry Total SHARE

7、OF TOTAL AUDIO CONSUMPTION BY FORMAT Physical AlbumsDigital AlbumsDigtital Track Sales (TEA)On-Demand Audio Streams (SEA) (Read as: 33% of Rock consumption comes from Physical Album sales) 32 ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that prov

8、ides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whats happening now, whats happening next and how to best act on this knowledge. For more than 90 ye

9、ars Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worlds population. For more information, visit . THE SCIENCE BEHIND WHATS NEXT 33