1、 2 2017 Ipsos. Methodology This survey was conducted by Ipsos on behalf of the Centre for International Governance Innovation (“CIGI”) between December 23, 2016, and March 21, 2017. The survey was conducted in 24 economiesAustralia, Brazil, Canada, China, Egypt, France, Germany, Great Britain, Hong

2、Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey and the United Statesand involved 24,225 Internet users. Twenty of the countries utilized the Ipsos Internet panel system while Tunisia was conducted via CATI, a

3、nd Kenya, Nigeria and Pakistan utilized face-to-face interviewing, given online constraints in these countries and the length In the US and Canada respondents were aged 18-64, and 16-64 in all other countries. Approximately 1000+ individuals were surveyed in each country and are weighted to match th

4、e population in each country surveyed. The precision of Ipsos online polls is calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points. For those surveys conducted by CATI and face-to-face, the margin of error is +/-3.1, 19 times out of 20. BIC

5、=Brazil, India, China APAC =Asia Pacific LATAM = Latin America 3 2017 Ipsos. PRIVACY AND SECURITY 4 Q1. How concerned are you about your online privacy compared to one year ago?(Select one) Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143), Total 2017 (n=24,225) 28% 36% 40% 36% 40%

6、36% 32% 25% 40% 27% 22% 30% 43% 20% 25% 29% 22% 21% 25% 19% 18% 20% 16% 34% 10% 27% 29% 32% 34% 30% 34% 31% 36% 21% 33% 34% 26% 13% 34% 29% 23% 29% 30% 26% 31% 30% 27% 27% 8% 13% 55% 65% 72% 70% 70% 70% 63% 61% 61% 60% 57% 57% 56% 55% 54% 52% 51% 51% 51% 50% 49% 46% 43% 42% 23% Total Brazil Egypt Ho

7、ng Kong (China) India South Africa Mexico Indonesia Nigeria United States Australia South Korea Kenya China Turkey France Canada Italy Poland Japan Great Britain Germany Sweden Tunisia Pakistan Much more concernedSomewhat more concernedTotal Concerned TOTAL CONCERNED 20162014 57%64% 72%83% 71%80% 65

8、%72% 65%83% 71%73% 54%80% 54%61% 78%83% 57%63% 56%54% 62%73% 81%62% 55%64% 55%63% 55%48% 49%54% 50%55% 47%50% 53%62% 59%53% 44%56% 43%46% 33%50% 38%62% A majority (55%) are more concerned about their online privacy compared to one year ago, although concern is increasing at a slower rate. 5 Q1. How

9、concerned are you about your online privacy compared to one year ago?(Select one) Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143), Total 2016 (n=24,225) Those in LATAM and BIC are most likely to say theyre more concerned about their privacy than one year ago. 28% 34% 32% 28% 25% 2

10、8% 22% 22% 27% 30% 31% 32% 31% 27% 29% 27% 55% 64% 63% 60% 56% 55% 51% 49% Total LATAM BIC APAC North America Middle East/Africa G-8 Countries Europe Much more concernedSomewhat more concernedTotal Concerned TOTAL CONCERNED 20162014 57%64% 63%81% 64%76% 59%67% 53%59% 60%69% 52%56% 50%51% 6 Global To

11、tal Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Among those more concerned, cyber criminals and internet companies are increa

12、singly the sources of concern. 56% 35% 29% 32% 22% 26% 17% 26% 39% 38% 33% 40% 35% 32% 82% 74% 67% 65% 62% 61% 49% Cyber criminals Internet companies Other internet users Your government Companies in general Foreign governments Employers A great dealSomewhatA great deal/ Somewhat 79% 72% 66% 60% n/a

13、 57% 48% A Great Deal / Somewhat 2016 7 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Your Government Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) More point to their own g

14、overnment as a source of concern over their online privacy 32% 53% 49% 43% 40% 47% 29% 36% 21% 39% 37% 18% 35% 26% 26% 23% 26% 32% 26% 22% 26% 29% 16% 19% 0% 33% 29% 29% 35% 36% 27% 44% 36% 46% 27% 29% 47% 30% 36% 35% 38% 34% 28% 31% 34% 28% 22% 32% 28% 0% 65% 82% 78% 78% 76% 74% 73% 72% 67% 66% 66%

15、 65% 65% 62% 61% 61% 60% 60% 57% 56% 54% 51% 48% 47% 0% Total Poland Mexico United States South Korea Turkey Nigeria India Pakistan Brazil Kenya Japan South Africa Australia France Indonesia Canada Egypt Hong Kong (China) Great Britain Germany Tunisia Italy Sweden China A great dealSomewhatA great d

16、eal/Somewhat 60% 69% 73% 73% 73% 79% 42% 72% 77% 60% 56% 73% 66% 62% 55% 71% 59% 50% 58% 61% 59% 29% 53% 43% 34% *Not asked in China A Great Deal/Somewhat 2016 8 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Your Gove

17、rnment Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Increasing concern as a result of their own government is up significantly in BIC and LATAM. 32% 44% 35% 37% 36% 28% 26% 27% 33% 28% 34% 32% 30% 37% 35% 31% 65% 72% 69% 69% 66% 65% 61% 58% Total LATAM No

18、rth America BIC Middle East/Africa APAC G-8 Countries Europe A great dealSomewhatA great deal/ Somewhat A Great Deal / Somewhat 2016 60% 66% 67% 57% 55% 64% 62% 56% 9 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Fore

19、ign governments Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) More point to foreign governments as a cause of concern about their online privacy. 26% 30% 37% 37% 36% 38% 35% 26% 24% 28% 29% 31% 25% 19% 20% 28% 22% 17% 28% 32% 20% 19% 16% 12% 14% 35% 45% 40

20、% 39% 34% 32% 30% 39% 39% 35% 32% 30% 35% 41% 40% 32% 37% 40% 28% 24% 35% 36% 33% 32% 19% 61% 80% 77% 76% 70% 70% 65% 65% 63% 63% 61% 61% 60% 60% 60% 60% 59% 57% 56% 56% 55% 55% 49% 44% 33% Total Nigeria United States Mexico Indonesia Turkey Brazil Pakistan France Sweden Canada Germany Australia Ita

21、ly Poland South Africa Japan Great Britain Kenya Tunisia Hong Kong (China) India Egypt South Korea China A great dealSomewhatA great deal/Somewhat 55% 75% 68% 67% 62% 58% 72% 57% 56% 57% 62% 56% 65% 60% 57% 65% 53% 59% 35% 58% 60% 37% 38% 40% 57% A Great Deal/Somewhat 2016 10 Q2. To what extent have

22、 the following sources contributed to your being more concerned than last year about your online privacy? Foreign governments Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Residents of LATAM are more likely to point to foreign governments as a source of th

23、eir increasing concern about online privacy. 26% 36% 33% 26% 23% 26% 21% 23% 35% 34% 36% 37% 38% 33% 33% 29% 61% 70% 69% 63% 61% 59% 54% 52% Total LATAM North America G-8 Countries Europe Middle East/Africa APAC BIC A great dealSomewhatA great deal/Somewhat A Great Deal / Somewhat 2016 57% 62% 67% 6

24、2% 58% 55% 54% 53% 11 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Internet companies Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Internet companies are a relatively stab

25、le source of concern. 35% 39% 49% 39% 38% 39% 31% 23% 24% 34% 46% 36% 32% 44% 32% 37% 25% 42% 47% 34% 32% 29% 28% 25% 20% 39% 46% 34% 41% 42% 40% 47% 52% 51% 41% 28% 38% 41% 28% 39% 34% 46% 29% 24% 36% 37% 40% 40% 37% 39% 74% 85% 83% 80% 80% 79% 78% 75% 75% 75% 74% 74% 73% 72% 71% 71% 71% 71% 71% 70

26、% 69% 69% 68% 62% 59% Total Nigeria South Africa France Indonesia India South Korea Italy Japan United States Brazil Hong Kong (China) Canada Mexico Australia Egypt Great Britain Kenya Tunisia Turkey China Sweden Pakistan Germany Poland A great dealSomewhatA great deal/Somewhat A Great Deal/Somewhat

27、 2016 72% 67% 77% 76% 77% 79% 77% 72% 78% 76% 74% 74% 72% 74% 71% 63% 72% 76% 45% 75% 72% 63% 78% 60% 67% 12 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Internet companies Base: Much/ Somewhat More Concerned About O

28、nline Privacy 2016 (n=13,867); 2017 (n=12,926) Internet companies are a relatively stable source of concern. 35% 34% 39% 33% 39% 45% 29% 27% 39% 42% 35% 41% 35% 28% 44% 43% 74% 76% 74% 74% 74% 73% 73% 70% Total APAC BIC North America Middle East/Africa LATAM G-8 Countries Europe A great dealSomewhat

29、A great deal/Somewhat A Great Deal / Somewhat 2016 72% 76% 75% 74% 70% 75% 72% 69% 13 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Cyber Criminals Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,8

30、67); 2017 (n=12,926) Cyber criminals are a relatively stable source of concern. 56% 79% 78% 73% 74% 62% 58% 55% 62% 56% 56% 52% 55% 41% 48% 44% 53% 48% 59% 45% 33% 52% 54% 41% 30% 26% 17% 13% 17% 12% 24% 27% 30% 23% 29% 29% 32% 26% 40% 32% 35% 25% 28% 16% 28% 40% 21% 18% 27% 37% 82% 96% 91% 90% 86%

31、86% 85% 85% 85% 85% 85% 84% 81% 81% 80% 79% 78% 76% 75% 73% 73% 73% 72% 68% 67% Total Indonesia South Africa Mexico Brazil United States Canada Great Britain Hong Kong (China) South Korea Sweden France Australia Italy Poland Nigeria Germany China Turkey India Japan Kenya Tunisia Egypt Pakistan A gre

32、at dealSomewhatA great deal/Somewhat 94% 88% 91% 86% 91% 85% 86% 82% 89% 80% 80% 79% 85% 79% 64% 73% 81% 78% 74% 81% 70% 81% 60% 84% A Great Deal/Somewhat 2016 79% 14 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Cybe

33、r Criminals Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Cyber criminals are a relatively stable source of concern. 56% 60% 74% 51% 55% 51% 56% 56% 26% 25% 15% 31% 27% 32% 23% 21% 82% 85% 89% 82% 82% 83% 79% 77% Total North America LATAM G-8 Countries APA

34、C Europe BIC Middle East/Africa A great dealSomewhatA great deal/Somewhat A Great Deal / Somewhat 2016 79% 88% 88% 83% 82% 81% 80% 73% 15 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Employers Base: Much/ Somewhat Mo

35、re Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Employers are a relatively stable source of concern. 17% 30% 25% 26% 17% 28% 25% 19% 16% 13% 15% 20% 14% 23% 15% 13% 12% 11% 9% 9% 10% 11% 6% 9% 8% 32% 44% 41% 37% 42% 31% 33% 38% 40% 40% 35% 30% 35% 24% 32% 29% 29% 30% 30% 30% 27% 2

36、5% 24% 21% 17% 49% 74% 66% 63% 59% 59% 58% 57% 56% 53% 50% 50% 49% 47% 47% 42% 41% 41% 39% 39% 37% 36% 30% 30% 25% Total Nigeria India Egypt Indonesia Kenya Brazil Mexico Hong Kong (China) Pakistan France South Africa Japan Tunisia United States Turkey Canada China Australia South Korea Poland Italy

37、 Great Britain Sweden Germany A great dealSomewhatA great deal/Somewhat A Great Deal/Somewhat 2016 48% 61% 66% 43% 59% 69% 50% 55% 50% 70% 44% 48% 50% 36% 44% 44% 38% 30% 37% 34% 37% 32% 27% 22% 21% 16 Q2. To what extent have the following sources contributed to your being more concerned than last y

38、ear about your online privacy? Employers Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Employers are a relatively stable source of concern. 17% 22% 21% 19% 15% 14% 12% 10% 32% 35% 35% 33% 36% 31% 29% 25% 49% 57% 56% 52% 51% 45% 41% 35% Total LATAM BIC Midd

39、le East/Africa APAC North America G-8 Countries Europe A great dealSomewhatA great deal/Somewhat A Great Deal / Somewhat 2016 48% 52% 49% 56% 47% 41% 38% 32% 17 Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Other inte

40、rnet users Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Other internet users are a relatively stable source of concern. 29% 41% 35% 47% 44% 46% 39% 45% 29% 29% 25% 18% 26% 31% 37% 27% 24% 18% 16% 25% 18% 28% 13% 15% 15% 38% 41% 45% 32% 35% 31% 35% 28% 43%

41、 40% 43% 50% 41% 35% 29% 38% 39% 45% 45% 36% 42% 29% 42% 37% 33% 67% 82% 80% 79% 79% 77% 74% 73% 72% 69% 68% 68% 67% 66% 66% 65% 63% 63% 61% 61% 60% 57% 55% 52% 48% Total Indonesia Nigeria Brazil Egypt Kenya South Africa Tunisia France Pakistan Hong Kong (China) Italy India Canada Mexico Sweden Aust

42、ralia Japan South Korea United States Poland Turkey Great Britain China Germany A great dealSomewhatA great deal/Somewhat 78% 69% 71% 72% 73% 72% 47% 68% 73% 68% 66% 67% 64% 69% 65% 63% 67% 62% 66% 61% 60% 54% 53% 38% A Great Deal/Somewhat 2016 66% 18 Q2. To what extent have the following sources co

43、ntributed to your being more concerned than last year about your online privacy? Other internet users Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Other internet users are a relatively stable source of concern. 29% 42% 37% 30% 24% 28% 21% 20% 38% 30% 34%

44、37% 42% 36% 41% 41% 67% 72% 71% 67% 66% 64% 62% 61% Total LATAM Middle East/Africa BIC APAC North America G-8 Countries Europe A great dealSomewhatA great deal/Somewhat A Great Deal / Somewhat 2016 66% 69% 69% 64% 65% 65% 61% 58% 19 Six in ten say companies in general are a source of their increasin

45、g concern about their internet privacy, roughly on par with governments. Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Companies in general Base: Much/ Somewhat More Concerned About Online Privacy 2017 (n=12,926) 22%

46、34% 32% 25% 20% 20% 25% 23% 17% 24% 22% 18% 30% 28% 32% 20% 18% 19% 19% 15% 23% 16% 15% 13% 12% 40% 46% 38% 44% 47% 46% 41% 42% 48% 40% 42% 45% 33% 34% 30% 41% 43% 42% 38% 42% 33% 35% 32% 33% 33% 62% 80% 70% 69% 67% 66% 66% 65% 65% 64% 64% 63% 63% 62% 62% 61% 61% 61% 57% 57% 56% 51% 47% 46% 45% Tota

47、l Nigeria Brazil India Hong Kong (China) Japan US Canada Great Britain South Africa Pakistan Indonesia Kenya Mexico Tunisia Australia France Italy Turkey South Korea Egypt Sweden Germany Poland China A great dealSomewhatA great deal/Somewhat 20 Companies are a greater source of concern in LATAM and

48、NA than Europe. Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Other internet users Base: Much/ Somewhat More Concerned About Online Privacy 2017 (n=12,926) 22% 30% 24% 19% 20% 24% 22% 16% 40% 36% 41% 43% 42% 38% 37% 3

49、9% 62% 66% 65% 62% 62% 62% 59% 55% Total LATAM North America APAC G-8 Countries BIC Middle East/Africa Europe A great dealSomewhatA great deal/Somewhat 21 2017 Ipsos. ONLINE BEHAVIOR CHANGES 22 Q3. How have you changed anything about how you behave online compared to one year ago? (Please select all that apply.) Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143); Total 2017 (n=24,225) Global citizens are most often avoiding opening emails from unknown sources, using antivirus software and avoiding certain internet sites. Total 45