1、 21%of people in the U.S. 18+ own a Smart Speaker, or around 53 million people Google Home is a trademark of Google Inc. 14 million new smart speaker owners in 2018 Early Adopters 13.5% Early Majority 34% Late Majority 34%16% Laggards Innovators 2.5% JAN 2017 DEC 2017 New Product Adoption Curve: Sma
2、rt Speakers DEC 2018 How many smart speakers do you own? 62% 48% 21% 22% 17% 30% December 2017 December 2018 OneTwoThree or more Base: Own a smart speaker and expressing an opinion December 2018December 2017 Number of Smart Speakers in U.S. households grows by 78% in one year 66.7 Million 118.5 Mill
3、ion Number of smart speakers in U.S. households Very Likely 7% Somewhat Likely 23% Not At All Likely 69% Dont know 1% How likely are you to purchase another smart speaker within the next six months? Base: Own a smart speaker Several times a day 29% Nearly every day 24% At least once per week 18% At
4、least once per month 8% Less than once per month 5% Never 16% How often do you use your smart speaker? Base: Own a smart speaker and expressing an opinion 77 75 62 December 2018December 2017January 2016 % aware of any smart speaker device Awareness of Smart Speakers Source: January 2016 data from In
5、finite Dial from Edison Research and Triton Digital; December 2017 and 2018 data from The Smart Audio Report from NPR and Edison Research Methodology 1002 person telephone survey Adults age 18 and older National study conducted 12/26/2018 12/30/2018 Tracking from study conducted 12/26/2017 12/30/2018 npr.org/smartaudio
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