1、Cyber Week Review How did online retail perform? Who were the top players? What did Amazon do this year? 2018 TOP HEADLINES US MARKET TOP HEADLINES CHAPTER ONE Industry Trends Online retail visits were up 2.4% YoY and transactions up 15% YoY over Cyber Week. Thanksgiving and Black Friday peaked in t
2、erms of visits. Cyber Monday registered the largest volume of transactions. CHAPTER TWO Top Players their total fjgures and retail shares speak for themselves. Amazons own devices dominated their top purchases, but Amazon Exclusive Buyers saw only a slightly shift this year. Combined with other top
3、retailer success, Cyber Week is still an opportunity for other brands and retailers to acquire new customers. Ready to learn about your Cyber Week? will help you uncover hidden opportunities and higher-ROI customers. METHODOLOGY Page 3: Hitwise US. Daily visits to Hitwise Retail 500 custom industry.
4、 Page 4: Hitwise US. Daily transactions to Hitwise Retail 50 custom industry. Page 5: Hitwise US. Number of unique users searching for “Black Friday” & “Cyber Monday” (and variations of these terms). Page 6: Hitwise US. Share of visits to Hitwise 50 Custom Industry. Cyber Week = Tuesday, November 20
5、 to Monday, November 26. Page 7: Hitwise US. Share of visits to the Shopping & Classifjeds industry. Cyber Week = Tuesday, November 20 to Monday, November 26. Page 8: Hitwise UK. Visits and transactions Cyber Week = Tuesday, November 20 to Monday, November 26, YoY. Page 9: Hitwise US. Visits, purcha
6、ses and visitors on Amazon over key Cyber Week dates. Page 10: Hitwise UK. Top searches and product purchases on Amazon, November 23, 2018. Page 11: Hitwise US. 2 weeks to December 1, 2018. * Amazon Exclusive Buyers = Purchased on Amazon, did not purchase on top 49 retailers, according to Hitwise 50. CONTACT-USHITWISE.COM
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