1、? 务? ? ? ? ? 02 ?撑?务?务?封? ? ?封? ?B2C?B2B? ? ?务?匹? ? ? ?务? ? ? ? ?务? ? ?务?封?务?务? ?研? ? ?2021Q2封?BrandOS Top100? ?务?B2C?B2B?务? ?务? ? ? ? ? 06 ? ? 1.? 2.? 3.?历?研?研? ? 4.务?太? 03 10 Part?I?B2C?32 Ecovacs? ?研?2021? JAC Motors? ? Xiaomi Global? ?封? 04 54Part?II?B2B? Canton Fair? ? Mindray? ?B2B? LONGi? ?封?

2、 31? ? 05 1 2 3 ? ? ?务? ?务? ? ? ? ? ? 4 ? ? ? ? ?副?90?务?映? 2013?务?副 ?2021?研务?研?7 ?务?11.66?厅?10? ?务?务?务? ? ?务? ?够? 06 ?务? 1.1. ? 2.2. ? ? ? ? 19901990 20010 ?2018?201820192019 ? ? ? ? ? 07 务? ?3C? ? ? ? ?3C? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?研? ? ? ? ? ? ? ? ? ? ? Alibaba? Amazon?eBay ? ?

3、 ? ?务? ? ? ? ? ? ? ? ? 研?模?副?务? 副?告?映? ?匹? ?太? ? ?务? ? ? ? ? ? ? ?研? ? 08 ? ? ?匹? ?研? ?务? ? ?研?研 ?/?研? ? ? ? ? ?研? ? ? ? ? ? ? ? ?/? ? ? ? ? ? ? ?务? ? 09 ? ? ? ? ? ? ?聆?务? ?-?-? ?研务? ? ? 10 1. ? ?2004?Facebook? ?副? ?副? ?务?务? ?Facebook?Twitter?YouTube? Instagram?LinkedIn? ? ? ?2004?MAU28.9?DAU19? ? ?

4、Facebook? Facebook? 11 Facebook ?2006?MAU3.3?DAU1?1.4? Twitter? ? 研? Twitter ?2010?MAU10?DAU5?1? Story?2.5?Instagram? ?B2C?Instagram? ?Y?去?Z?去? ?研? Instagram ?2005?MAU1.52?DAU3000?50? ?40?YouTube? ? ?YouTube? ? YouTube ?2003?MAU3.03?500?LinkedIn ? ?LinkedIn?B2B? LinkedIn ? ? 2020?映? ? ?研GWI?研?Facebo

5、ok?Twitter?YouTube? Instagram?LinkedIn? ?研?研? Statista? ?2017-2022? ? 12 ? Facebook ? Twitter ? Instagram ? YouTube ? LinkedIn Facebook100%48.6%77.2%75.7%30.2% Twitter84.9%100%87.4%80.2%39.2% Instagram84.3%54.6%100%78.5%30.2% YouTube80.9%51.2%77.2%100%30.2% LinkedIn89.3%66.2%81.6%77.8%100% ?务? ? ? ?

6、 ? 2. ? ?务? ?告?研? ?粉? ? ?务? ?粉? ?研? ? ? ? ? ? ?WeAreSocial ?务?Tristan?Qin? 13 ? ? 14 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?研? ? ? ? ? ?研? ? B-to-C ? ? ? ? ? ? ? ? ? ?研? ? ? ? -?Y?Z?务? ?副? -?=? ?TINECO?务?裂? 1.?副? ? ? ? 2.?副? ? ? ? ? ? ? ?副? ? ?模? ?模? 3.? ? ?UGC? ?副 ? ? ? ? ? 41 ?JAC

7、Motors? ? ?粉?确?务?JAC Motors? ?务?130? ?封? ?研? ?太? ?千?太? ?尽?Facebook?Twitter? YouTube?副? ?JAC?匹? ? ?副?副? 42 OneSight? ?研? ?OneSight?JAC Motors Global? ?研? ? ? ?Facebook?副?JAC Motors Global? ?16? ? ?尼? ? ?副? ?匹? ? ?JAC Motors Global?90? ?导? OneSight?OneSight?尼? ?匹? ? ? ? ? ? 43 ?OneSight?尼? ? ?匹? ?匹? ?

8、OneSight? ?Facebook?Twitter? Instagram?YouTube?副? ? ?匹?导? ? OneSight?封? ?够? ?封? ?封? ? ? 44 ? 研?80%?24? ?副?导?盟? ?Jay Baer?封?副?务?39% ? ?OneSight?匹?JAC Motors Global? ? ?OneSight? ?导?封? ? ? 45 ? ?务? ?牌?务? ?研? ?JAC Motors Global?90? ?告?副?JAC Motors? ?导? ? ?副? ? ?OneSight?尼? JAC Motors Global? ? ? ? ? ?

9、? ? ? 24 ?OneSight?Facebook?JAC Motors Global? ? ? ?封?匹? ?研? ? ? ?封?封?封?匹? ?副?匹? ? ?匹?24?模?撑? ?导? ? ?够? ? ? ?封?务? ? OneSight? 46 ? ? ? 47 ?Xiaomi Global? ? Xiaomi?BrandOS Top100 ?*务Top1?2015?映? ?7?Facebook?Twitter?Instagram?YouTube?LinkedIn? TikTok?副? 尼? ? ?封?够?务? ?务?研 ?导? ?匹? 48 ? 1.? 2.?映? 3.历?聆?匹

10、? 4.?封? ?3?29?2021?封?50?务?7? ?封?FB?尼?2021? ?50?Twitter?尼?太?30? 2021?封?匹? OneSight? ?2? ?OneSight?封?FB?尼?1?29?封? ?Mi Air Charge?13?匹? ?FB?尼?匹?4653?映? ? ? ? 49 ?2?FB?映?送?11?副? 2?15?FB?封?Reynald Gresset ?11?Movie Magic? ?FB?#Movie Magic?2?11 ? ?2?FB?Top3?匹? ?Mi11?#Movie Magic? ?3?FB?送?映?Mi11i?Mi11 Lite

11、? RedmiNote10Pro?副? ?#ShowYourStyle? 3?29?封?副?副?匹? Top3? ? ? 50 ?2?3?FB?封?匹? ?65%?FB? ?映?99.85%?副? ?0.15%? ? ? 51 ?Twitter?+? ?Facebook?Twitter?太? ?Twitter? ?封? ?Twitter?尼?2?3?副?FB? ?告?2021?封? ?2?22?Facebook? ?Twitter?2? ?Twitter?3? 告?Twitter?太?封? Mi11?封?RedmiNote10? ?Twitter?2?3?匹? 3?29?2021?封?3?To

12、p3? ? ? 52 ?2021?封?Twitter?封? ?匹?副? ?Twitter?匹?2? ?3?务?Ready? ?Top3? OneSight? ?封?封?2 ? ?封?匹? ? ?2021?封?务?封?FB? ?封?封?匹 ?务 ? ?Twitter?太?封? ? ? ? ? 53 ?务?Facebook? ?Twitter? ?OneSight? ? ?匹?封? ?封?副?够? ?封?副?匹? ?OneSight? ?OneSight? ? ? 54 PART II B2B? ? 55 ?Canton Fair? ? ?务? ? ?200?20?600厅? 2020?副?副?

13、?2021?4?24?129?2.6? ?227?3538? ?687?务? ?682?5? ? ?副?告? ? ? ? ?2020?6?副?副? ?研similarweb?研?129?副?务? ?63.36%?社?29.77%?2.06%? ?告?副? ?社?牌? 56 OneSight? ?研similarweb?研? ?LinkedIn?YouTube?Facebook? ?OneSight?封?1-8?Facebook? LinkedIn?YouTube?副?尼? ?Facebook?Facebook?匹?匹?+ +LinkedIn?LinkedIn?+ +YouTube?YouTub

14、e? ? ? ? ?副?尼?封? ?Facebook?副?尼?152.7?封? ?匹?尼?封? ?4?15-24?封?太?6.4? 57 ?覆?#cantonfair? ? ? ? ? ? ? ? ? ? ? #CantonFairMemories ? ? ? ? ? ? #BeltandRoadStory? 匹?太?#129thCantonFair?129 ? ? ? ? ? #130thcantonfair ? 130 ? ? ? ? ? ? #CantonFairVRGallery?VR? ?Facebook?尼?务? -?VR?Facebook副? ?匹? -?匹? ? -?副? ?

15、? ? 58 ?LinkedIn?副?尼?封?Facebook ?告?匹? LinkedIn?副? ?LinkedIn?副?VR? ?LinkedIn?副?匹? ? ? ?YouTube?副?告? ?YouTube?社? ?YouTube副封? ?务? ? 59 ? ? ? ? ? ? ? 聆 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Facebook?匹?+LinkedIn?+YouTube? ?务?匹? ? ? ?匹? ?匹? ? ?5-8?#CantonFairMemories? ?#BeltandRoadStory? Facebook?LinkedIn

16、?够? ? ? 60 ?#CantonFairMemories?封UGC? ?UGC?匹? ? ? Facebook? LinkedIn? ?#BeltandRoadStory?太? ?封?务?封? ?务? ? ? 61 ?副? ?副? ? ?OneSight? ? ? ?副? ?务? ?匹? ? OneSight? ? ? ?B2B? 62 ?Mindray? ? ?2000?映? ?告? 务? ?封? ?20?务?映? ? ?2020? ?700? ?99.16厅?41.21%? ?47.16%?研? ?70%? 63 OneSight? ?研OneSight?研?1-8?Facebook

17、? ?MindrayMedical?LinkedIn?mindray? ?务LinkedIn?8?3.5? ? ?Facebook?MindrayMedical?2017?8? ?1.5?LinkedIn?mindray?太?18 ? ?Facebook? LinkedIn? ? ?副? ? ? ?OneSight?封?Facebook ?LinkedIn副?封?封?28.75?/30.5? ?LinkedIn?副? ? ? ? 64 ?副?Facebook?LinkedIn副封? -?封? / ? -? -?名? -? -? -?副? -? ?副? 1. ? ?模? ?B2B? ?封? ?太

18、? ? ?Facebook?LinkedIn? ?务?对?矿?App? ?副模?副? ?模? ? ? 65 ?封?副? ?YouTube副?封? ? ? ? ? ? Facebook ? LinkedIn?封? 2. 封? 2021?30?4?20?副封 ?#mindray30thanniversary?30?封?30? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? #mindray30thanniversary ? #thankyou? ?名?2021? ?YouTube副?1.32?封? ?404?务?4?封?模?3D/4D? ?33? ? ? ?30?务? ? ?

19、?LinkedIn副?名? ?务? ? ? ? ?B2B? ? ?务?/? ? ?2021?8?8?1?8?8? ?封? ?8?1?务?封? ?8?9? ?务? ? 66 ? ? 24 ? ?B2B?务? ?务?封? ?匹? ? ?OneSight?封? ?够? ? OneSight? 67 ? ? ? 68 ?LONGi? ? ? ? ?2016?映? ?5?封?研?研? 尽PV InfoLink?2021?副? ? ? ? ? ?撑练? ?封? 69 ? ?Facebook?LinkedIn?副? ? ?尼?尼? ? ?封?封?2021?Q2?BrandOS Top100?务? ?Q1副?

20、3?OS?Q1?副? OneSight? ?研OneSight?研?Facebook? Twitter?YouTube?LinkedIn副?尼? ?B2C?B2B?务?封? 告?副?务? ?封?匹? ?Facebook?LinkedIn?B2B? ?封? ? ?2021?3-7?Facebook?LONGiGroupoffcial? ?务? ? ? 70 ?副?太? -? -? -?封? -?副? -? -? ?Facebook?LONGiGroupoffcial? ?匹 ?副? ?LinkedIn? longi-solar?副?聆? ? ?匹? ?LinkedIn?太 副? ?对?务? ?

21、? ? ? 71 ? LinkedIn?副? ? ? ? ?匹? ? ?务?副? ?Facebook?务? 告? ? ? ? ? ? ? Facebook ? ? ? ?LONGiGroupoffcial?3-7? ?PV ? ? ? energytransition ? ? ? 矿? ? solarpower ? ? ?务? LinkedIn?副? LinkedIn?longi-solar? ?PV? solar?CleanEnergy ?裂?ClimateChange ? ?务? ? ? ?Facebook?3-7? Facebook? ?LinkedIn?3-7? ? ? 72 研 Li

22、nkedIn ? ? ? PV ? ? ? ? ? ? ? 8776 ? ? solar ? 44575 ? ? cleanenergy?43097?climatechange?140192? B2B? ?2021?3-7?Facebook?LONGiGroupoffcial? ?LinkedIn?longi-solar?匹? ?Facebook?Top 3? 1.7?1?封? ?4? ? 2.3?4?资? 3.7?23? ?LinkedIn?longi-solar?Top 3? 1.5?1?ENGIE Solar?Engie Group? 2.4?10?千?务务? ? 3.6?25?封?TOPCon? ? ? ? 73 B2B? ? ? ? ? ? ? ?封?封?匹?匹? ?封? ? ? ?务? ?封? ? ? ?副? ?封? OneSight? ? ? ? ? 74 ? ?副? ? ?务? ?务? ?务?聆? ?副? ?送?务? ?务? ?副务? ?务?