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凯文・ 艾希顿:2016物联网(IOT)智慧城市报告.pdf

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凯文・ 艾希顿:2016物联网(IOT)智慧城市报告.pdf

1、INTRODUCTION TO INTERNET OF THINGS (IOT) & SMART CITYDr. Mazlan AbbasCEO -REDtoneIOT Sdn BhdEmail: June 21, 2016KEVIN ASHTON “FATHER OF THE IOT”“So you get stuff like the smart wine bottle, the smart bikini, and the smart water bottle. This stuff is not the Internet of Things this stuff is all rubbi

2、sh.”He believed IoT could “turn the world into data” that could be used to make macro decisions on resource utilization.“Information is a great way to reduce waste and increase efficiency, and thats really what the Internet of Things provides”Source: The Reimagination Thought Leaders Summit ,Sydney,

3、 17 November 2015Kevin Ashton coined “Internet of Things” during his job at MIT Auto-ID CenterTECHNOLOGIES THAT ENABLE IOTCheap sensors(50% cheaper) Cheap bandwidth(40 x cheaper)Cheap processing & smarter(60 x cheaper)Ubiquitous wireless coverage(free wifi)Big data(unstructured data)IPv6Smartphones(

4、personal gateway)For the Past 10 YearsVIDEO - FACEBOOK OF THINGSSource: http:/ Source: http:/ Source: http:/ http:/visual.ly/future-internet-thingshttp:/visual.ly/future-internet-thingsBy 2016 Gartner predicts 6.4 billion devices will be connected to the internet - and 5.5 million new things will jo

5、in them each day.63 devices connected every secondHOW BIG IS THE IOT MARKET?http:/visual.ly/future-internet-thingsIOT BENEFITSImprove EfficiencyReduce CostsCreate Innovative ProductsNew Revenue StreamsConsumersGovernmentBusinesses5B Devices Installed By 2020$900M Spent (2015-2020)$400 ROI (2015-2025

6、)7.7B Devices Installed By 2020$2.1B Spent (2015-2020)$4.7B ROI (2015-2025)11.2B Devices Installed By 2020$3B Spent (2015-2020)$7.6B ROI (2015-2025)ENVIRONMENTSManufacturing35% of manufacturers already use smart sensors. 10% plan to implement them within a year, and 8% plan to implement them within

7、3 years, according to PwCTransportationConnected cars are a top IoT device. We estimate there will be over 220M connected cars on the road by 2020.Oil, gas, and miningIn five years, it is predicted that 5.4 million IoT devices will be used on oil extraction sites. BI Intelligence said that these dev

8、ices will primarily be internet-connected sensors used to provide environmental metrics about extraction sites.InsuranceA survey has found that 74% of insurance executives believe the IoT will disrupt insurance within the next five years. 74% also plan to invest in developing and implementing IoT st

9、rategies by 2016, according to an SMA Research survey.Source:http:/ estimate spending on drones will reach $8.7B in 2020. In addition, 126K military robots will be shipped in 2020, according to Frost & Sullivan.AgricultureWe estimate 75M IoT devices will be shipped for agricultural uses in 2020, at

10、a 20% CAGR. These devices are primary sensors placed in soil to track acidity levels, temperature, and variables that help farmers increase crop yields.Connected Homesmart meters are already a reality, and from the 313 million installed in homes worldwide in 2013, Navigate Research predicts that num

11、ber to jump to 1.1 billion by 2022Food ServicesWith the world population on the rise, IoT will help to keep food production levels at good pace. BI Intelligence estimates 75 million IoT device installations for agricultural uses by 2020, at a 20% CAGR.Source:http:/ estimate municipalities worldwide

12、will increase their spending on IoT systems at a 30% CAGR, from $36B in 2014 to $133B in 2019. This investment will generate $421B in economic value for cities worldwide in 2019.RetailBeacons, paired with mobile apps, are being used in stores to monitor customer behavior and push advertisements to c

13、ustomers. In the US, we estimate $44.4B will be generated from beacon triggered messages.UtilitiesEnergy companies throughout the world are trying to meet the rising demand in energy. To do this, they will be installing nearly 1 B smart meters by 2020.Hospitality31% of hotels use next-generation doo

14、r locks, 33% have room control devices, 16% have connected TVs, and 15% use beacons throughout the hotel, according to Hospitality Technologys 2015 Lodging Technology survey.Source:http:/ sensors placed on parcels and shipping containers will help reduce costs associated to lost or damaged goods. In

15、 addition, robots such as Amazon Kiva robot, help reduce labor costs in warehouses.BanksThere are nearly 3M ATMs installed globally in 2015, according the World Bank. Some teller-assist ATMs provide live-stream video of a teller for added customer support.HealthcareWe estimate 646M IoT devices will

16、be used for healthcare by 2020. Connected healthcare devices can collect data, automate processes, and more. But these devices can also be hacked, thereby posing a threat to the patients who rely on them.Smart Buildings43% of building managers in the US believe the IoT will affect how they run their

17、 building within the next 2 to 3 years, according to a survey from Daintree Networks.Source:http:/ 4 STAGES OF IOT MATURITYFUNCTIONAL VIEW OF IOT TECHNOLOGIES“BOX-LEVEL” VIEW OF IOT BUILDING BLOCKSMAKING SENSE OF DATA BUT WHAT DATA?THE GOLD RUSH2009800,000 petabytes202035 zettabytesas much Data and

18、ContentOver Coming Decade44x80%Of worlds datais unstructuredDATA OWNERSHIPSPersonal /HouseholdPrivatePublicCommercial SensorData ProviderHomeHealthTransportOfficeWasteIOT MAKE SENSE WHEN YOU BLEND THE DATACreating New Compound ApplicationsWisdomKnowledgeInformationDataMore ImportantLess ImportantEva

19、luated understandingAppreciation of Answers to questions.SymbolsUnderstandingAnswers toquestionsWHOWHYHOWWHATWHEREWHENVALUE IS CREATED BY MAKING SENSE OF DATACOMPLEXITY OF SMART CITIESDate/TimeLocationCommunicationpatternServicesAccessedLocationandtimeofuseNumberofpassengersJourneytimePotentialdelay

20、sLocationCellTowerInformationServicesAccessedLengthoftimeandextentofuseUsagepatternsofsubscribersTemperatureEnvironmentaldataUsagepatternsDemographicsRoutesGeospatialInformationNumberofmobilesubscribersonbusinneighborhoodsUsagepatternsofpublictransportindifferentneighborhoodsLoadonmobilenetworkincer

21、tainneighborhoodsduringdifferentevents,eg.crimereportingorconcertsDemographicsofMobileInternetusageMappingofcitiesdigitaldivideImproveddecisionmakingFeedbacktoimprovepublictransportservicesReducingcostofdeliveryofgovernmentservicesImprovingcrimeresponsetimeProductforsaleFeedbacktoimprovepublictransp

22、ortservicesReducingcostofdeliveryofgovernmentservicesImprovingcrimeresponsetimeKnowledgeProductsInformationComponentRawDataReal-timedatainputsSMART CITYWHAT ISFIVE BIG REASONS WE FOCUS ON CITIESMore than half the world lives in cities.Cities have been the center of civilization, life, and knowledge

23、for centuries.More than 60% of cities have yet to be built.Cities are at the forefront of global innovation.By 2050, 70% of the worlds population will live in citiesBUILDING 3 TYPES OF CITIESROI-driven Carbon-driven Vanity-driven CITIZEN-FOCUSED BUILDING TRUSTCitizen-CentricData-DrivenDecisionSmartT

24、oolsResponsiveCostEffectiveAccountableTransparentCollaborativeSMART#bettercitybetterworldCITYBETTER CITY BETTER WORLDBuild cities through the eyes of the CITIZENSVISION OF THE CITY OF THE FUTUREOpen source and open dataMake visible the invisibleSensing the cityProvide tools for the citizens to inter

25、pret and change the workings of the cityTechnology may help mitigate the “black hole” problem. CITIZEN ENGAGEMENTCROWDSENSING VIAWe Build Cities Based on Citizen-Centric ApproachCROWDSENSINGGet citizens input via their smartphonesLIVEABLE CITIESCitizens have a better quality of lifeBUILD NEXT SMART

26、CITY SOLUTIONLeverage innovative IOT solutions to solve the pain points of cities inhabitantsRANK & DECIDEAuthorities decide and justify their next plan of actionCITY INDICATORCitizens will see how their cities performREDtone IOT APPROACHBUILDING THE NEXT SMART CITY SOLUTIONSIDENTIIFY & SOLVEIdentif

27、y locations of issues and City Authorities respond accordinglyCROWDSOURCINGHELP TO IDENTIFYCRIME AREASPOTHOLESPREVENT BEFORE BECOMING UNBEARABLESMARTCITY#bettercitybetterworldSmart Cities are responsive to the problems of the citizens.FLASH FLOODTHE DANGERS OF UNKNOWNCROWDSOURCINGHELP TO IDENTIFY FL

28、OOD AREASSMARTCITY#bettercitybetterworldSMARTCITY#bettercitybetterworldCATCH THE ACT OF VANDALISMDESTRUCTION OF PUBLIC AND PRIVATE PROPERTYAd HocChaoticUnmanagedSMSWhatsappFacebookTwitterRadioTVBE THE EYES OF THE CITYREPORT TO THE CITY COUNCILSLET ALL CITIZENS BE THE CITYS “EYES”SAVES TIME TO REPORT

29、A PICTURE IS WORTH A 1000 WORDSBUT NOT FEEL LIKE A COMPLAINTREPORT AN ISSUEBUT NOT FEEL LIKE A COMPLAINT“When we coupled both IOT technology and human sensitivity, it gave a totally different dimension - Nothing beats the data generated that has a human emotion inside”- Dr. Mazlan Abbas-CITIACTAPP F

30、OR ACTION, NOT TALKINGMOBILE APPLICATIONCRIME AREASFLASH FLOODSNOISE LEVELROAD QUALITYPROFILING OUR CITIESGAINING INSIGHTS OPTIMISING RESOURCESTOP CITIZENS PAIN POINTSBUILD YOUR NEXTSMART CITY SOLUTIONS?HOW-TOSMART VANDALISM MANAGEMENT SYSTEMLocal CouncilsIllegal PostersWill be uselessIllegal Poster

31、s with Telephone NumbersPhone NumbersBlockedSMART WASTE MANAGEMENTTIMELY SCHEDULEALERT“IM FULL”UNATTENDED GARBAGERIGHT ROUTESSMART PARKINGSmart ParkingWith SensorsLocation ofParkingAvailabilityParking UtilizationTiered PricingParkingSMART STREET LIGHTINGPrevent Crime with Proper LightingIoT in Smart

32、 CityEnvironmental MonitoringMultiple SensorsOutdoor Parking ManagementParking sensorsRiver MonitoringWater Quality and Flood WarningTraffic Intensity MonitoringDevices located at main entrance of cityGuidance to free parking lotsPanels located at intersectionsSmart CitizenCrowdsensingSmart Waste Ma

33、nagementSensors in waste bins and garbage trucksTemperatureCONoiseCar PresenceFerromagnetic sensorsWater levelWeatherFlow sensorpH sensorMeasure main traffic parametersTraffic volumesRoad occupancyVehicle speedQueue LengthTaking information retrieved by the deployed parking sensors in order to guide

34、 drivers towards the available free parking lotsGPSInfra-red sensorsUser generated feedback with smartphones that help to make cities betterSMART CITYSmart ParkingSmart Waste ManagementSmart Street LightSmart TransportationOpen DataParkingGarbageCollectionLightingPublicTransportSmartphone UsersSMART

35、 CITYHUBSocial MediaIOT APPLICATIONSSENSOR DATACitiActGETTING CONNECTEDCitiSense is REDtone IOTs Middleware that connects and aggregates sensor data from multiple sources. It also provide interface for developers to access the data and create innovative applications and derive meaningful insights fo

36、r business decision making.HOW TO ACHIEVE SMART NATION TRAITSMOBILE APPLICATIONPORTALCITISENSE.COMCASE MANAGEMENT SYSTEMCONTRACTOR APPCOLLABORATIVECOST EFFECTIVEACCOUNTABLETRANSPARENTRESPONSIVEDASHBOARDIOT VALUE CHAINComponentsSmart ObjectsNetwork OperatorService EnablerSystem IntegratorService Prov

37、iderDistributor / ResellerCustomerEmbedded ChipsModulesWireless ModemsSensors and camerasRouters and gatewaysAntennas and CablesSmart BinsSmart SolarTemp MonitoringFire ExtinguishersMetersATM/POSCamera/SecuritySpectrum AllocationNetwork InfrastructureBackhaul InfrastructureConnectivityAvailability &

38、 QualityBillingCustomer CareSoftwareInfrastructureConsultingTechnology SelectionSolution DesignWireless Network DesignInterfacesEnterprise System IntegrationApplication DevelopmentSecurityData ManagementHardwareInstallationAnalysisApp ManagementAccess ControlData ManagementQuality of ServicePackagin

39、g / BundlingService ProvisioningDistributes ProductsResells servicesSupply Chain and FulfillmentBuys ServiceUsers serviceTotal Value5-10%15-20%30-40%15-20%15-20%? %? %IOT VALUE CHAIN WHERE IS THE MONEY?DeviceProviderNetworkProviderPlatformProviderApplicationProviderNo. of devicesEdge devices/sensors

40、GatewaysSystem Integration.SIM-CardsFixed LineData Bundled packagesData SpeedSMS/MMSDedicated APNFixed IPVoice/DataNo. of connected devicesData streamsStorageAPI KeysEmail/SMS APIsSupport Type.No. of dashboardsNo. of usersNo. of data sourcesConsultingType sofAnalytics (Basic/Advanced).WHY TELCOS HAV

41、E DIFFICULTY TO EMBRACE IOTISSUES AND CHALLENGESLEGACY BUSINESS IS STILL CONNECTIVITYM2M high volumeLow ARPUSim-Card basedOld habits die hardLess complexLACK OF DOMAIN EXPERTISEThink beyond connectivitySolutions, selling and managed servicesNeed go-to-market partnerMINDSET BLOCKFull of skepticsSlow

42、business cycleLow single digit growth contributionSTABLE BUSINESS VS. RISKY VENTURESTelco business cultureNeed to work like startupIoT business is fluidStakeholders expectationsEND-TO-END IOT SERVICE PROVIDERTHE END GAMEs m a r tc i t ysmart transportsmarta u t om o t iv eEND-TO-END IOT SERVICE PROV

43、IDERDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatformCONNECTIVITY PLAYERPHASE-1s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS MODELDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatformPlatform1IOT ENABLER PLAYERPH

44、ASE-2s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS MODELDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatform2s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS MODELDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerN

45、etworkPlatformIOT Subsidiary3IOT SOLUTIONS PLAYERPHASE-3s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS MODELDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatform4IOT SERVICE PROVIDERPHASE-4s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS

46、MODELDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatform5s m a r tc i t ysmart transportsmarta u t om o t iv eBUSINESS MODEL -HYBRIDDeviceProviderNetworkProviderPlatformProviderApplicationProviderCustomerNetworkPlatform612345How to Evolve to a End-to-End IOT Service Provider6

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