1、A lot is changing in 2020, but one thing is certain, licensing is still in business. License Globals biggest annual report looks at the most important licensors and global licensing agents impacting the industry today.Read the latest profiles on business leaders, industry innovators, licensing trend

2、s and, of course, the brand activity behind the multi-billion dollar industry. TOP 25 GLOBAL LICENSING AGENTSTHE LICENSING INDUSTRYS THOUGHT LEADERLICENSEGLOBAL.COM AUGUST 2020BEFORE THE WORLD was hit with the tumult, disruption and curveball that blindsided business in 2020 the COVID-19 pandemic th

3、e 2019 licensing landscape was already in the throes of immense transformation. Major mergers and acquisitions, such as the CBS-Viacom merger and Disneys acquisition of 21st Century Fox, which were completed on Dec. 4 and March 20, respec-tively, had major implications across business for media gian

4、ts, their subsidiaries and their consumer products programs. Disneys $71.3 billion acquisition of 21st Century Fox eff ectively gave the entertainment powerhouse ownership of former Fox television networks including National Geographic Part-ners and FX Networks, as well as properties like “Deadpool”

5、 and Fox-owned Marvel characters, such as the Fantastic Four and X-Men. Disney also acquired Foxs 30 percent ownership of Hulu as part of that March deal, and then went on to retain complete control of the streaming service by May 2019. On Nov. 12, the entertain-ment behemoth launched its own video

6、on-demand streaming service, Disney+, sending shockwaves throughout the streaming world.Its safe to say, changes are afoot, and the licens-ing industry has been bending with the wind like a nimble palm tree, refl ecting these changes every step of the way, which has, in turn, impacted this years Top

7、 150 Global Licensors report. To start, leading brand development, marketing, media and entertainment company Authentic Brands Group jumped up two spots, reaching No. 3 on this years list after ranking No. 5 last year. ABG reported $12.3 billion in licensed retail sales for fi scal year 2019, ascend

8、ing up the list due to a series of pivotal brand acquisitions including Volcom, Sports Illus-trated, Barneys New York and Forever 21, to name a few. ABG also launched new offi ces in key territo-ries including Los Angeles, Calif., and Mexico City, Mexico. Another major jump on this years list The Po

9、kmon Company International skyrocketed to No. 11, with $4.2 billion in sales of licensed mer-chandise in 2019 (the company ranked No. 23 on last years list). One key growth driver for the company was the worldwide premiere of the fi rst live-action Pokmon fi lm, “Pokmon Detective Pikachu.” Making a

10、monumental leap from No. 149 last year to No. 106 this year is Pocket.watch. Highlight-ing the tremendous impact of the social infl uencer in 2019, Pocket.watchs consumer products lines include popular brands Ryans World, Ryans Mystery Playdate and Hobbykids Adventures. 2019 marked notable licensing

11、 success for a raft of companies and brands debuting on this years Top 150 Global Licensors list including Funimation, WHP Global, SEGA of America, Pinkfong, Toho, Sharper Image, Acamar Films and more. Wild-Brain (formerly DHX Media) appears on the list under its new name, as well as Hasbro-owned eO

12、ne Family Brands (formerly listed under the name Entertainment One).Thoroughly examining and dissecting this years report results requires a deeper look at how the sausage is made. The Top 150 Global Licensors report, as it stands today, traverses a host of special challenges that bear acknowledgmen

13、t. One inevita-ble challenge in compiling a list such as this one is a lack of access to the fi scal year 2019 fi nancial reports of private companies. That means compa-nies that should be on this list, such as the inimita-ble Marquee Brands, arent due to a lack of data. Forbes magazine, citing an a

14、nonymous source, reported that Major League Baseball, a private company, grossed $10.7 billion in overall revenue in 2019. Using this data, License Global estimates $2.7 billion in MLB licensed retail sales, though we are unable to independently verify this number. Another major challenge with respe

15、ct to public 2019 fi nancial reports is the lack of uniformity in how companies report their licensing revenues. While The Coca-Cola Company, Ferrari and The Ford Motor Company, for example, have public 2019 fi nancial reports, their reports do not specifi cally isolate licensing revenue, and, there

16、fore, are repre-sented on this list with estimated fi gures. On the fl ip side of that coin, when public compa-nies did indicate licensing revenues on their fi nan-cial reports, License Global was tasked to convert those 2019 licensing revenues into 2019 licensed sales fi gures using a conservative

17、formula that assumed an estimated royalty rate of 5 percent and an estimated retailer margin of 40 percent. Compa-nies ranked on this report using this calculation include General Motors, Iconix Brand Group, WW International and The LEGO Group. When possi-ble, License Global made attempts to solicit

18、 actual licensed retail sales fi gures from both public and private companies. Previously ranked companies IMPS, Planeta Junior and Snuggle declined to par-ticipate in this years report. As 2020 and the woes of COVID-19 have com-pletely upended all facets of business from retail to supply chain and

19、more License Global projects tremendous changes will be refl ected on next years Top 150 Global Licensors report that will require a thorough and thoughtful overhaul of this list including amending and streamlining the data, cri-teria and methodologies used to determine rank-ings. As 2020 has remind

20、ed us, “the only constant in life is change.” To glean insight into whats coming down the pike from the worlds most pow-erful brands, read on. TOP 150 GLOBALLicensorsLicense Globals annual report tracks the 2019 retail sales of licensed merchandise from the worlds leading brands across every segment

21、 of consumer products.by BIBI WARDAK*All global licensors and/or licensing agents submitted retail sales figures, which are based on worldwide retail sales of licensed merchandise in 2019, unless otherwise noted. International sales figures were converted according to exchange rates on December 31,

22、2019, and in some cases, may have had an effect versus last years report. License Global consults various industry sources, financial documents, annual reports, et. al. and relies on the fidu-ciary responsibility of each company for accuracy. All companies are public except as otherwise noted as PRI

23、VATE or NON-PROFIT. This report is not intended to be a brand perception or popularity report, but a sales and trend report based on information submitted directly to License Global by each licensor. The Top 150 Global Licensors report is copyrighted and cannot be used without the written permission

24、 of License Global and Informa.Top 150 Global LicensorsWWW.LICENSEGLOBAL.COM AUGUST 2020 T3WWW.LICENSEGLOBAL.COM AUGUST 2020 3RANKINGCOMPANYRETAIL SALES 20191The Walt Disney Company$54.7B 2Meredith Corporation $26.5B 3Authentic Brands Group$12.3B 4WarnerMedia$11B 5PVH Corp. $10.6B (E) 6Universal Bra

25、nd Development$7.1B 7Hasbro$6.9B 8ViacomCBS$5.8B 9General Motors $4.62B (E) 10Sanrio $4.4B 11The Pokmon Company International$4.2B 12Iconix Brand Group $4.2B (E) 13International Brand Management & Licensing$4B (E) 14Toei Animation$3.9B 15Bluestar Alliance$3.5B 16National Football League$3.5B (E) 17P

26、layboy Enterprises$3.5B 18Rainbow$3.5B 19The Electrolux Group$3.3B 20National Basketball Association$3.2B (E) 21Stanley Black & Decker$3.1B 22Caterpillar$3B 23Pentland Brands$3B (E) 24Procter & Gamble$3B 25Sequential Brands Group$3B 26Kathy Ireland Worldwide$2.9B (E) 27Major League Baseball $2.7B (E

27、) 28Ferrari$2.6B (E) 29WildBrain$2.5B 30eOne Family Brands$2.5B 31WW International$2.5B (E) 32Whirlpool Corporation$2.2B 33Ford Motor Company$2B (E) 34Mattel$2B (E) 35The LEGO Group$1.9B (E) 36NFL Players Association$1.9B 37Spin Master$1.8B (E) RANKINGCOMPANYRETAIL SALES 201938U.S. Polo Assn./USPA G

28、lobal Licensing$1.7B 39The Hershey Company$1.6B 40BBC Studios$1.4B (E) 41Sesame Workshop$1.4B 42WHP Global$1.4B 43National Hockey League$1.3B (E) 44Sunkist Growers$1.3B (E) 45MGA Entertainment$1.2B (E) 46Technicolor$1B 47NASCAR$1B (E) 48Perry Ellis International$1B (E) 49Pierre Cardin$1B (E) 50Ralph

29、 Lauren$1B (E) 51The Coca-Cola Company$1B (E) 52WWE$1B 53Dr. Seuss Enterprises$998M 54PGA TOUR$909M 55Energizer Brands$892M (E) 56Moomin$839.9M (E)57The Emoji Company$810.6M 58Church & Dwight Co.$770M 59Focus Brands$760M 60Keurig Dr Pepper$720M 61Polaroid$620M (E) 62Lagardre Group$600M 63Hearst$580M

30、 64Telefunken$539M 65The Smiley Company$538M 66Scott Brothers Global$532M 67Welchs$510M (E) 68Discovery Inc.$501M (E) 69Alpha Group$500M 70Sharper Image$500M 71Tommy Bahama$500M 72Michelin Lifestyle$483M 73Studio 100$469M 74Pinkfong$453M (E) 75Fantawild Animation$435M T4 AUGUST 2020 WWW.LICENSEGLOBA

31、L.COMRANKINGCOMPANYRETAIL SALES 201976The Goodyear Tire & Rubber Company$430M 77Major League Soccer$420M (E) 78Activision Blizzard$404M 79Toho$403.5M 80Diageo$400M 81Motorola Mobility (Subsidiary of Lenovo)$396.9M (E) 82Sony Pictures Consumer Products$360M 83Mars Retail Group$340M (E) 84Eastman Koda

32、k Company$338M 85Ironman$337M (E) 86Nissan Motor Company$330M (E) 87Animaccord$327.1M 88Skechers USA$310M 894K Media$300M (E)90VIZ Media$282M91Volkswagen$280M (E) 92BuzzFeed$260M 93John Deere$260M (E) 94Shanghai Skynet Brand Management$257M 95TGI Fridays$255M96Cond Nast$250M 97The World of Eric Carl

33、e$250M 98General Mills$250M (E) 99The Ohio State University$232M 100Sports Afield$228M 101Anheuser-Busch InBev$225M 102Golden West Food Group$222.5M 103Boy Scouts of America$219M (E) 104Briggs & Stratton Corporation$215M 105Crayola$215M (E) 106Pocket.watch$215M 107Lamborghini $210M (E) 108Art Brand

34、Studios$200M 109Carte Blanche Group$200M 110Funimation$200M 111Girl Scouts of the U.S.A.$200M (E) 112JCB$200M (E) RANKINGCOMPANYRETAIL SALES 2019113KISS Catalog$200M 114Roto-Rooter$200M 115Santoro Licensing$180M 116Smithsonian $179M (E) 117Melitta$170M 118Silvergate Media $170M 119Kawasaki Motors Gr

35、oup$165M (E) 120Perfetti Van Melle$162M 121Reynolds Consumer Products$160M (E) 122Crunchyroll $150M (E) 123Wolfgang Puck Worldwide$148M (E) 124Golds Gym$147M (E) 125Aardman Animations$140M (E) 126LA-Z-BOY$140M (E) 127Talpa Global$135.1M (E) 128Beam Suntory$135M (E) 129Tony Romas Famous Ribs$130M (E)

36、 130Hamilton Beach Brands$125.4M (E) 131AgfaPhoto$125M 132The Astrid Lindgren Company$124M (E) 133V&A$111.4M 134Games Workshop$110.2M 135ITV Studios$108M 136Finsbury Food Group$104.9M (E) 137Cold Stone Creamery $102.7M (E) 138Newmans Own$101M 139Black Flag$100M (E) 140PepsiCo North America$100M (E)

37、141ZAG$100M (E) 142The Scotts Miracle-Gro Company$98M 143Moose Toys$85M 144Rovio Entertainment Corporation$82.1M (E) 145Mack Truck $75M (E) 146SEGA of America$73.8M 147U.S. Army $70M 148Biltmore$69.3M 149Acamar Films$68.8M 150Rust-Oleum Corporation$65M WWW.LICENSEGLOBAL.COM AUGUST 2020 T51 THE WALT

38、DISNEY COMPANY$54.7B (NYSE: DIS)WWW.THEWALTDISNEYCOMPANY.COMThe Walt Disney Company continued its storied legacy in 2019, carrying out its mission to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, refl ecting the iconic brands, creative minds an

39、d innovative technologies that make it one of the worlds premier entertainment companies. Along with its subsidiaries and affi liates, The Walt Disney Company is a leading diversifi ed international family entertainment and media enterprise with the following business segments: Media Networks; Parks

40、, Experiences and Products; Studio Entertainment; and Direct-to-Con-sumer and International.As the worlds largest licensor, The Walt Disney Company brings its vast array of iconic stories and characters to life for families and fans of all ages through innovative products and experiences. In fi scal

41、 year 2019, global retail sales of licensed product reached $54.7 billion. This number is inclusive of licensed products across Disney Consumer Products, Games and Publishing, Studio Entertainment, ABC and ESPN, as well as National Geographic and Twentieth Century Studios (for the period of ownershi

42、p in fi scal 2019). The companys top licensed properties in 2019 included “Frozen,” “Star Wars” and “Toy Story,” as well as “The Avengers” and “Spider-Man” fran-chises, which continued to drive growth across categories. “Frozen,” “Star Wars” and Marvel were listed among the Top 10 toy properties for

43、 2019 in the U.S., while “Frozen” and “Toy Story” were both top toy growth properties for 2019 in the U.S. (source: The NPD Group). In 2019, the company continued to celebrate “the true original” Mickey Mouse and fashion icon Minnie Mouse with campaigns, product launches and fashion collaborations t

44、hroughout the year. A variety of blockbuster fi lms tied to The Walt Disney Companys iconic franchises were released last year, including Disneys “Frozen 2,” “Aladdin” and “The Lion King;” Disney and Pixars “Toy Story 4;” Lucasfi lms “Star Wars: The Rise of Skywalker;” Marvel Studios “Captain Marvel

45、” and “Avengers: Endgame;” and Columbia Pictures “Spider-Man: Far From Home,” helping promote continued fan excitement around the companys brands. The company was thrilled with the reaction to the launch of Disney+ in November. The release of new content in 2019, such as “The Mandalorian,” “High Sch

46、ool Musical: The Musical: The Series” and “Forky Asks a Question,” has already driven innovation in consumer products. Fan response, media cov-erage and demand for products tied to the Child, aff ectionately known as Baby Yoda, are recent examples of how Disney+ is driving growth for the business. F

47、or ABC Studios, “The Golden Girls” was a top property across products, while 20th Century Studios products programs saw continued success with “The Simpsons.” College GameDay products helped build success for ESPN, and the National Geographic, Nat Geo Kids and Photo Ark properties helped drive new p

48、roduct opportunities for the National Geographic brand. On Oct. 4, “Star Wars: The Rise of Skywalker,” “The Mandalorian,” “Star Wars Jedi: Fallen Order” and Disneys “Frozen 2” merchandise hit retail shelves around the world, anchored in global “Triple Force Friday” and “Frozen Fan Fest” campaigns, r

49、espectively marking an unprecedented indus-try event and program. Products released across categories from a variety of licensees and retailers including Hasbro, Mattel, LEGO, Funko, Target, Walmart, Amazon and Kohls. Disney also collaborated with Saks Fifth Avenue on “Frozen 2”-inspired windows, ex

50、clusive product and an immersive in-store experience. October also marked the launch of the Disney store at Target the new “shop-in-shop” locations opened in 25 Target stores, with more this year. In November, the company closed out the global 90th anniversary campaign celebrating Mickey Mouse, whic