1、THE ROAD TO SUCCESSIN CHINAS ELECTRIC VEHICLE MARKETJune 2022The automotive future is electric but not just. What appears at the surface to be a mere switch from traditional fuel-based powertrain to electrictechnology New Energy Vehicles is in reality the begin of a substantial change of the role th

2、at the car plays in peoples lives. In essence, the car changes from a means of transportation to an enabler of individual mobility. Nowhere can this transformation be observed more impressively than in China. Within a short period of time, mainland consumers have converted from rather traditional st

3、atus-oriented buyers to trailblazers of digitaladoption. They are being courted by a plethora of players in the market, from legacy car makers to new startups to tech companies entering the field.Chinas market for electrifiedpassenger vehicles, notably Battery Electric Vehicles (BEV), has passed the

4、 tipping point where governments push through stimulus measures hasresulted in a consumer demand pull that is expected to drive steep growth in the future. As the worlds largest BEV market moves into themainstream, sustainable success has become nothing less than anexistential question for all marke

5、t participants. This white paper, the first in a series of quarterly white papers in the course of 2022,considers the opportunities andchallenges in this already highly competitive BEV market and shows actionable steps for stakeholders to successfully align their marketing strategies to the needs of

6、 prospective customers.2The road to success in Chinas EV marketChinas New Energy Vehicle (NEV) market- From government push to demand pull- Chinas NEV market characteristics- Battery electric is the future4Focus on BEV customers- Spending pattern- App usageFuture opportunities in the BEV market - Ge

7、ographical observations- Spending category insights- App behaviour aspects- The notion of premium7172011ConclusionsReferencesAbout dentsu ChinaAbout MaLogic3The road to success in Chinas EV marketContentChinas New Energy Vehicle (NEV) marketFrom government push to demand pullThe first notable effort

8、s to create a strong NEV market in China dates back to 2010 when the Central Government launched a pilot program in five cities to promote the sales of plug-in hybrid vehicles (PHEVs) and battery electric vehicles (BEVs) . In the course of the following decade, the structural basis of the market was

9、 created bycomprehensive support activitiesconsisting of investment programs, regulations, subsidies, purchaseincentives and other stimulusmeasures. These culminated in the inclusion of new energy vehicles and intelligent (connected) vehicles as focus sectors to increase globalcompetitiveness in the

10、 14thFive-Year plan (2021-2025) .In 2018, NEV sales surpassed 1 million units, accounting for half of all global NEV sales . This has enabled China to claim the undisputed top spot in the world. This period, with BYD topping the list with nearly 250,000 NEVs sold, also heralds the critical transitio

11、n from fleet buyers operating these vehicles primarily for their ride-hailing services to individual car buyers, and is significantly marked by the arrival of Teslas local Shanghai manufacturing base and the subsequent rise of local startups like Nio, Xpeng and Li Auto.Fast forward to 2021, Chinas N

12、EV market as reached another milestone by exceeding the 3-million-unit mark . The market is now believed to have passed an inflection point to sustain growth without substantial public stimulus measures. While purchase incentives have been significantly reduced and are set to be phased out by the en

13、d of 2022,the NEV market is expected to grow strongly this year and will continue to grow in the coming years . Although recent price hikes due to risingcommodity prices could affect some price-sensitive buyers of low-coselectric vehicles, there is a consensus among financial analysts that astructur

14、al impact on future demand isunlikely . 4256431The road to success in Chinas EV market1,260 1,180 1,370 3,334 5,500 10,000 5.3%5.5%6.8%15.5%24%40%0%10%20%30%40%02,0004,0006,0008,00010,00012,00014,0002002120222025NEV shareChina Annual NEV sales in 000Deutsche Bank estimation23.7m21.4m20.2m

15、21.5m.Annual PV sales in China23m est.Chinas NEV market developmentChinas NEV market characteristicsThe number of NEVs sold in 2021 roughly corresponds to the total sales of new passenger vehicles in 2005. Then, only a handful of car makers, mostly foreign Joint Venture (JV) companies, dominated the

16、 market. Chinas NEV market today, albeit in relatively early development stage, is already highly competitive and shows a notable degree of sophistication. In fact, Chinas NEV sector can be broken down into 3 quite different groups. Around a quarter of all new NEV models are plug-in hybrids or batte

17、ry electric versions of combustion engine cars. These models represent earlygenerations of electrified offerings that appeal to more rational vehicle buyers who can benefit from purchase incentives and green license plates. A whopping third of the NEV market consists of Mini BEVs. These inexpensive

18、and no-frills cars offer a low-cost entry point into vehicle ownership, are ideal for commuting and appeal primarily to the female target consumers. This type of vehicles has benefitted from health concerns during the pandemic as theyprovide an affordable, yet safe and comfortable alternative to the

19、 notoriously crowded public transport system. Competition in this Mini BEV segment is set to remain exclusively Chinese, as foreign automakers apart from GM, Wulings JV partner will not be too keen on this low-margin business.5The road to success in Chinas EV marketJV brands are more likely to targe

20、t the third NEV sub-segment, consisting of smart ICVs as well as other BEV brands and newly developed electric vehicles. Much of the dynamic is driven by a new breed of startup brands which offer their users a more broadly defined approach to mobility with a whole range of connectivity and other dig

21、ital services. Technologicalinnovation is one of the predominant purchase drivers for customers in this segment of the market. With a few exceptions,notably German OEMs, international JV brands are stilllargely absent from this smart BEV segment.6Battery electric is the futureConsidering that China

22、is the worlds largest auto market, its governments determination to further strengthen the role of NEVs, the dynamic market environment, as well as a still huge pent-up demand for vehicle ownership, a thorough China strategy is for every auto maker indispensable. Whileplug-in hybrid electric vehicle

23、s (PHEVs) are sought after by some car buyers, there are indications that the longer-term focus should be on battery electric vehicles (BEVs):Eight out of 10 new energy vehicles sold in 2021 were BEVs Shanghai as one of the cities with passenger vehicle registration restric-tions has selected BEVs f

24、or preferential treatment by banning PHEVs for issuing green license plates starting in 2023 ; this may be a blueprint for other regionsChinas charging infrastructure is well developed; by the end of 2021, the country had close to 75 thousand charging stations providing 2.6 million charging piles ;

25、in addition, car makers increasingly invest in their own charging infrastructure (e.g. Nio) China is leading in battery technology, and has with CATL and BYD two strong players in the field with high R&D potential 7891011The road to success in Chinas EV marketFocus on BEV customers7The road to succe

26、ss in Chinas EV marketCurrent buyers of new BEVs belong to the group of early adopters who shape purchase trends and help us toanticipate future buying behaviour patterns. If we accept the notion that New Mobility is more than the mere transition from vehicles with internal combustion engines (ICE)

27、to battery electric cars, the idea of whatmotivates consumers to choose a BEV takes on a new and much widerdimension. Understanding theconsumption choices of BEV buyers at a broader level can tell us a lot about their behaviour in general, about their preferences and their priorities. This, in turn,

28、 will inform marketers about appropriate areas to connect and relevant topics to engage with them. Unlike the conventional passengervehicle (PV) market, which ischaracterized by a strong position of international JV brands, Chinas BEV market is largely dominated by Chinese players which control at l

29、east 75percent of this segment . 12The 2021 consumption analysis ofChinese BEV brand buyers , based on spending data from UnionPay and App usage information from TalkingData, gives us a good insight into theconsumption behaviour of thisparticular target audience.Spending patternWallet distributionDa

30、ily living expenses, a broad category that includes all kinds of daily necessities, such as supermarkets, grocery stores, department stores, etc.Automotive related expenses, e.g. car purchase, car servicing, auto parts, etc.The pattern of the remaining wallet allocation characterizes them as active

31、consumers who pursue a rather pleasure-oriented consumption behaviour. Their purchases range from buying all kinds of goods (e.g. Home-decoration, Fashion, Jewelry, Electronics), going to restaurants and coffeeshops (included in Catering), enjoying cinema and karaoke (included in Entertainment), and

32、 engaging in sports activities (included in Health), to traveling. 8The analysis shows a notablecorrelation between the different categories, underscoring the fact that buyers of Chinese BEV brands are actively catering to a wide range of different consumer needs. Across all spending categories, buy

33、ers of Chinese BEV brands spend an average of 4,125 RMB on each purchase. The road to success in Chinas EV marketFinance related expenses, including insurance, investments, etc.Data source: UnionPay spending data China 2021Regional distributionCity-tier distributionMost of the consumption is concent

34、rated in the northern and eastern regions, while the central and southern regions lag behind significantly. The distribution of spending is comparable across regions, yet per-unit spending is highest in the East, while buyers of Chinese BEV brands in Central and South China spend less on average.The

35、 top four metropolitan areas of Beijing, Shanghai, Guangzhou and Shenzhen account for a quarter of all spending, as do the group of new emerging cities (referred to as Tier 2+) and all Tier 2 cities. Tier 1 Chinese BEV brand customers far outspend their peers from other cities in terms of average pu

36、rchase amount, while Chinese BEV buyers in lower-tier cities have much lower purchasing power. 9The road to success in Chinas EV market4,1254,0194,6463,7163,74836%35%15%14%0%01,0002,0003,0004,0005,0006,000TotalNorthEastCenterSouthSpending distribution of Chinese BEV buyers by regionsAverage spending

37、 amount (RMB)Share of total spending North:Beijing, Hebei, Inner Mongolia, Shanxi, TianjinHeilongjiang, Jilin, LiaoningGansu, Ningxia, Qinghai, Shaanxi, XinjiangEast:Anhui, Fujian, Jiangsu, Jiangxi, Shandong, Shanghai, ZhejiangCentral:Henan, Hubei, HunanSouth:Guangdong, Guangxi, HainanChongqing, Gui

38、zhou, Sichuan, Tibet, YunnanData source: UnionPay spending data China 20214,1255,5224,4684,1563,4203,4033,27825%26%23%13%9%3%0%01,0002,0003,0004,0005,0006,000TotalTier 1 Tier 2+ Tier 2Tier 3Tier 4Tier 5Spending distribution of Chinese BEV buyers by tiersAverage spending amount (RMB)Share of total sp

39、ending Tier 2+:Dalian, Shenyang, Tianjin, XianNanjing, Ningbo, Qingdao, Xiamen, Suzhou, Wuxi, Wuhan, ChangshaChengdu, ChongqingData source: UnionPay spending data China 2021App usageChinese consumers use a wide variety of different applications (apps) on their mobile devices. Unsurprisingly, the app

40、s most commonly used by buyers of Chinese BEV brands are social communication tools WeChat (98 percent) and QQ (76 percent) and mobile tool Alipay (84 percent). Online shopping platforms such as Taobao, Pinduoduo, Meituan and JD are also very popular with well over 50 percent penetration.Many of the

41、 popular apps cater to specific interests, therefore it is important to evaluate how well they are being received by their target audience. This can be done byanalysing their target audience index (TGI) . In short, the TGI indicates thepenetration of an app among its target users, with a higher scor

42、e indicating a better acceptance of the app. 14The road to success in Chinas EV market10A look at the 100 most popular apps used by buyers of Chinese BEV brands shows that among the top 15 in terms of TGI, 11 are apps related to financial services. Top of the list is car services app 平安好车主 (ping an

43、hao che zhu), a one-stop service platform thatprovides comprehensive servicing around the car, from insurance and road rescue to parking payment and emergency power connection. Data source: TaklingData app usage China 2021, 100 most popular appsCategories of Top 15 Apps with highest TGI Chinese BEV

44、buyers11 number of apps(361)TGI valueFinancial management, 11(266 1054)Mobile tool, 2(269-279)Car services, 1(361)Travel services, 1(303)Geographical observations Future opportunities in the BEV marketIn order to assess future opportunities on the BEV market, it is useful to compare the purchase beh

45、avior of current BEV buyers with that of car customers as a whole (general PV buyers). This enables us to understand commonalities and points of differentiation for further refinement of the BEV strategy in relevant aspects.Consumption patterns of buyers of Chinese BEV brands are compared to the pur

46、chase behaviour of buyers of Chinas top 15 passenger vehicle brands .In terms of regional wallet share, spending of Chinese BEV buyers in the East and the South isunderrepresented. This indicates a certain development potential for BEV penetration in these locations. This appears to be particularly

47、true in the economically advanced easterneastern region, which lags behind by 8 percentage points. In other words, the gap is widest in those metropolitan areas that have passenger car registration restrictions in place, that favour the purchase of new energy vehicles, as they receive preferential t

48、reatment in license plate assignments. 1115The road to success in Chinas EV market28%43%10%20%36%35%15%14%0%NorthEastCenterSouthTop 15 PV brandsChinese BEV brandsData source: UnionPay spending data China 2021General PV buyers vs. Chinese BEV buyers by regionShare of wallet33%26%26%11%4%1%25%26%23%13

49、%9%3%0%Tier 1Tier 2+Tier 2Tier 3Tier 4Tier 5Data source: UnionPay spending data China 2021Top 15 PV brandsChinese BEV brandsGeneral PV buyers vs. Chinese BEV buyers by tiersShare of walletSpending category insightsA look at the average per-unit purchase amounts shows consistently higher spending acr

50、oss all regions and city tiers by general PV buyers compared to buyers of Chinese BEV brands. The most notable gap is found in the eastern region and in Tier 1 cities.This is an indication that general PV buyers have greater purchasing power than buyers of Chinese BEVs, with the latter most likely b

51、eing more price conscious than the former. In relation to the BEV market, this means that the current Chinese product range tends to serve the lower and lower middle market segment. In other words, the middle and upper middle section of the BEV market, where we can expect future mainstream market gr

52、owth, appears still to be largely untapped. The largest spending categories for general PV buyers are identical with those of Chinese BEV buyers. Nevertheless, a shift in the weighting of expenditures is noticeable. Car as well as finance related costs ofgeneral PV buyers take up a much larger walle

53、t share than that ofChinese BEV buyers, while the daily living expenses are comparatively lower.12The road to success in Chinas EV market5,3187,8694,6144,6124,5894,4494,2244,1255,5224,4684,1563,4203,4033,27801,0002,0003,0004,0005,0006,0007,0008,0009,000TotalTier 1Tier 2+Tier 2Tier 3Tier 4Tier 5Top 1

54、5 PV brands (in RMB)Chinese BEV brands (in RMB)Data source: UnionPay spending data China 20215,3184,7496,9704,0954,7794,1254,0194,6463,7163,74801,0002,0003,0004,0005,0006,0007,0008,0009,000TotalNorthEastCenterSouthGeneral PV buyers vs. Chinese BEV buyers Average spendingBy regionBy tiersGeneral PV b

55、uyers vs. Chinese BEV buyersWallet share Top 320%14%16%11%29%29%Daily livingFinance relatedCar relatedData source: UnionPay spending data China 2021Top 15 PV brandsChinese BEV brandsThis is in part due to significantly higher vehicle purchase costs for general PV buyers, whose related spending is on

56、 average 50 percent higher than that ofChinese BEV buyers.In terms of broader consumer behaviour, general PV buyers seem to place more value on larger ticket purchases (e.g. real estate, jewelry, etc.). In view of the overall higher purchase power of this consumer group, this is easily comprehensibl

57、e. The above suggests that the wallet allocation of Chinese BEV buyers may differ from that of general PV buyers due to budget constraints, but the underlying consumption structure between the two consumer groups remains fairly similar. The indicated service industry categories appear to be relevant

58、 areas to engage with customers. 13The road to success in Chinas EV marketLooking at the importance of the different spending categories in consumers wallets (reflected by their respective ranks in the wallet allocation) it appears that general PV buyers are exhibiting many of the same behaviours as

59、 Chinese BEV buyers, notably in the service industry:Visit coffeeshops and restaurantsEngage in sports activitiesTravelEnjoy cinema and karaokeGeneral PV buyers vs. Chinese BEV buyersWallet allocation Gap analysisData source: UnionPay spending data China 202111-220-2020-200Car relatedFinance related

60、Daily livingReal EstateCatering industryHomeHealthJewelryTravelFashionEntertainmentElectronic equipmentMore importantLess importantApp behaviour aspects The general app usage behavior of Chinese BEV buyers is also comparable to that of general PV buyers. Utilisation of broader app categories is pret

61、ty much the same, with overall speaking communication tools (e.g WeChat, etc.), mobile tools (e.g. Alipay, etc.) and mobile video/music audio (e.g. Youku, QQ music, etc.) taking the top spots in terms of reach and TGI.Differences are in the details. A look at the top 15 apps used shows that the app

62、variety is wider among general PV buyers, while buyers of Chinese BEV brands tend to focus on one category, namely financial management. This points to the central role of financial resources in covering their consumption needs.The average TGI score among the top 15 apps for general PV buyers is muc

63、h lower than that for Chinese BEV buyers (236 vs. 429). This underscores the importance of precise targeting to get the best results. 14The road to success in Chinas EV market21Top 15 PV buyersChinese BEV buyersTravel servcesMusic AudioMobile videoMobile toolFinance managementDomestic ser

64、vicesCatering servicesCar servicesData source: TaklingData app usage China 2021, 100 most popular appsCategories of Top 15 Apps with highest TGIThe notion of premiumA particularly promising segment within the BEV market are smart ICVs (Intelligent Connected Vehicles), in which the new startup compan

65、ies are active. Some of them define themselves as premium brands. Given the overall positioning of Chinese BEV brands in the lower mid-tier of the automotive market, the question arises as to how buyers of ICV brands compare to buyers of legacy premium car brands. To answer this, the purchase behavi

66、our of buyers of the 6 Chinese startup brands Nio, Xpeng, Li Auto, Neta, Leapmotor and Weltmeister (collectively referred to as ICV6) is compared to the buyers of the most prominent premium car brands in China, BMW, Mercedes-Benz and Audi (collectively referred to as BBA).Spending pattern of ICV6 bu

67、yers indicates that their purchase behaviour is more comparable to non-premium car brand buyers than to that of legacy premium brand buyers. Their per-unit average spending amount is more or less on par with non-premium car buyers. Incidentally, the average amount for vehicle purchase is also almost

68、 the same as that of non-premium cars, while it is only half that of premium cars. Category spending confirms a similar demand structure between buyers of ICV6 brands and non-premium brand buyers, which overlap in most relevant categories in terms of importance in their respective wallets.15The road

69、 to success in Chinas EV market5,3184,9286,8514,1254,99901,0002,0003,0004,0005,0006,0007,0008,0009,000Top 15 PVbrandsNon premiumbrandsPremium BBAbrandsChinese BEVbrandsICV6 brandsData source: UnionPay spending data China 2021(in RMB)00001-1010-100Premium vs. ICV6 buyers1-1001-1011-200Car relatedFina

70、nce relatedDaily livingReal EstateCatering industryHomeHealthJewelryTravelFashionEntertainmentElectronic equipmentWallet allocation Gap analysisNon premium vs. ICV6 buyersMore importantLess importantPassenger vehicle buyers Average spendingThis raises the interesting point about the notion of premiu

71、m in Chinas BEV market. As the analysis of purchase behaviour suggests, theunderstanding of premium no longer primarily refers to a higher car price level and elevated product quality alone. Rather, digital features, connectivity services and a richer vehicle experience overall beyond just driving s

72、eems to have contributed to a new definition of premium. This redefinition harboursopportunities and risks for both legacy premium brands and new startups. Legacy premium car makers face the challenge of incorporating ever changing customer needs andexpectations into their strong brand proposition.

73、Startups need to translate their disruptive product and service offers into a compelling brandpromise. Consumer choices andconsumption behaviour in general will give critical understanding of their target market to both.16The road to success in Chinas EV marketDespite a multitude of market players s

74、tepping up theiractivities, competition for Chinas mainstream BEV market is just beginningSpending behaviour identifies the service industry categories as relevant areas for interacting with BEV prospects Spending figures show that buyers of Chinese BEV brands have lesspurchasing power than general

75、PV buyers. This leads us to believe that the current range of domestic BEV brands is geared towards the needs of a clientele with a rather moderate income. While a few offerings exist at the top end of the market, the large mid-range of the BEV sector, where we expect significant growth in the futur

76、e, is underserved.The anticipated rise of the lucrative middle segment of the BEV market offers a wealth of opportunities for international JV brands that are late in entering the BEV game. But it also opens up further possibilities for Chinese automakers to up their game and take the competition to

77、 the next level. They have made emarkable strides in product design, quality and branding in the past and can benefit from their recent NEV experience.Consumers cater to a wide range of different needs as they spend invarious categories. In addition to buying goods, Chinese consumers indulge in plea

78、sant experiences such as visiting restaurants and coffee shops, going to the cinema andkaraoke, engaging in sports activities or traveling.The purchase analysis reveals that several service industry categories account for a higher proportion of the wallets of Chinese BEV brand buyers than those of g

79、eneral PV buyers. At the same time, car-related expenses, while important overall, account for a much smaller proportion.Conclusions17A look at the distribution of spending at the regional and city levels shows that spending by Chinese BEV buyers is underrepresented in the eastern and southern regio

80、ns and Tier 1 cities. These regions are among those with the highest purchasing power, though. This suggests that competition will be most intense there and will require special attention.The road to success in Chinas EV marketAnalyzing the consumption behaviour of Chinese car buyers offers some rel

81、evant takeaways: Incorporating apps into the mar-keting media strategy requires precise targetingUser experience seems to become the new premium for BEVsIndeed, judging by their purchasing behavior, current buyers of Chinese BEVs can be described as lesscar-enthusiastic and moreshopping-oriented tha

82、n general buyers of PVs. This could confirm the general trend that the car per se as a provider of physical mobility will be less a source of revenue in the future, while new offers of digital mobility will gain in importance. Therefore, it is all the more important to understand the notion of exper

83、ience for prospective customers and ultimately “pick them up” from where it is relevant for them. In addition to some popular general interest apps with very high reach (like WeChat, Alipay, QQ, etc.), Chinese consumers have a variety of special interest apps to choose from. Just as it is important

84、to understand the notion of purchase experience for buying behaviour, it is essential for theevaluation of apps to identify the personal interests of target customers. customers. Only apps with anoptimized balance of reach and target group efficiency are ideal vehicles to reach potential customers f

85、or precise communication. As shown by the spending patterns of buyers of the 6 Chinese ICV(Intelligent Connected Vehicle) brands, their purchasing behavior is more comparable to that ofnon-premium car buyers than to that of legacy premium car buyers (even though some of the ICV brands define themsel

86、ves as premium). Spending amounts suggest that premium car buyers are more prosperous than the buyers of these ICVs. Service industry spending oncatering, entertainment, health and travel accounts for a largerproportion in ICV buyers wallets thanpremium brand buyers. This again points to the notion

87、of userexperience within the widerconsumption behaviour, which no doubt extends to the purchase and use of vehicles. Chinese BEV buyers are showing great interest in financialmanagement apps, which is likely due to their consumption plans despite relatively lower purchasing power. For general PV buy

88、ers, the range of appcategories is much wider.18The road to success in Chinas EV marketIn summary, the analysis of consumer spending highlights the importance of understanding general purchasing patterns in order to anticipate vehicleexpectations in the broader context of changing consumer behaviour

89、. A detailed look at the spending behaviour of potential customers helps to pave the way to successful competition in the BEV market. 19The road to success in Chinas EV marketReferences20The road to success in Chinas EV marketChina Announces Plan to Subsidize EVs and Plug-in Hybrids in Five Major Ci

90、ties, https:/web.achive.org/web/201/http:/ of the Peoples Republic of China 14th Five-Year Plan for National Economic and Social Development and Long-Range Objectives for 2035, http:/ NEV sales target completion, http:/ auto sales up 3.8% YoY in 2021, https:/ Bank expects BEV sales in Chi

91、na to reach 5 million units next year, https:/ says China EV deliveries to remain strong despite rising prices, https:/ auto sales up 3.8% YoY in 2021, https:/ NEV development policies show future preference to BEV industry, https:/ has 2.617 million EV charging piles by end of 2021, https:/ reporte

92、dly in talks to license battery swap technology to rivals, https:/ market share in China drops to 48.02% in Feb, https:/ counts more than 3 million NEV sales in 2021, https:/ BEV brands refer to domestic brands dedicated to battery electric technology and include Aion, Geometry, Ora, Leapmotor, Li A

93、uto, Neta, Nio, Roewe R, Weltmeister, Xpeng, etc. Talking Data Target Group Index (TGI): The proportion of installations of an app in the target audience/the proportion of installations of the app in the broader marketTop 15 PV brands in 2021 according to China Association of Automobile Manufacturer

94、s are: VW, Toyota, Honda, Geely, Nissan, Changan, Buick, Wuling, Haval, BYD, BMW, Chery, Audi, Mercedes-Benz, Tesla1The road to success in Chinas EV marketMaggie Tan Maggie.TAbout dentsu ChinaPart of dentsu International, dentsu China is made up of six leadership brands - Carat

95、, dentsu X, iProspect, Isobar, dentsuMB, Merkle and supported by its specialist brands. dentsu China helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM, and Creative.Contact:About MaLo

96、gicWith dual headquarters in both Shanghai and Hong Kong, MaLogic is a technology-enabled marketing group that provides innovative business solutions byintegrating research insights, brand strategy, big data analytics and proprietary precision marketing platforms to various industry sectors across Asia.Contact:Eliza WONG Klaus PAUR