1、Incontinence Report 2022Statista Consumer Market OutlookJanuary 202201020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce stores

2、Appendix Methodology Product overview Author2Agenda3Sources:Statista Consumer Market Outlook 2022Incontinence is an important part of the Tissue&Hygiene Paper marketMarket definition The Incontinence market segment covers tissue products adults.The market includes retail sales and whole sales.The co

3、nsumer share of each segment is valued at retail prices(incl.VAT)whereas the AfH tissue is valued at wholesale prices(excl.VAT).The average price shown is therefore an average of both the retail and whole market.The global market leader in incontinence products is Swedens SCA with its Tena brand.Out

4、 of scope Baby Diapers Other,non-tissue medical products for continence managementIn scope Adult Diapers4Key takeawaysIn 2021,the Tissue&Hygiene Paper market generated a total revenue of US$288.4 billion worldwide.At 32%,Toilet Paper was the largest segment of the Tissue&Hygiene Paper market with US

5、$92.6 billion in revenues in 2021.The Incontinence segment had a market share of 5%and its revenue amounted to US$14.4 billion in 2021.Market overviewWorldwide revenue share in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Worldwide T

6、issue&Hygiene Paper revenue in billion US$The Incontinence segment accounted for 5%of the Tissue&Hygiene Paper market revenue in 2021288.4313.9331.9350.3369.4389.620262022420256.2%132%26%17%15%5%5%IncontinenceToilet PaperHousehold PaperBaby DiapersFeminine HygienePaper TissuesIn 2021,worl

7、dwide Incontinence sales amounted to US$14.4 billion51:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Key takeaways The worldwide Incontinence revenue will increase at a CAGR1of 4.5%from 2013 to 2026,while Incontinence volume sales will grow

8、 annually by 2.6%in this period.In the Incontinence segment,United States(US$10.7)and Switzerland(US$8.8)had the highest annual revenue per capita in 2021.Segment overview(1/2)Worldwide revenue in billion US$RevenueUS$14.4bnin 2021+4.5%CAGR120132026Volume sales1.8bn kgin 2021+2.6%CAGR.711

9、.210.711.111.812.512.913.414.415.316.217.118.018.920232001320152025+4.5%1Worldwide volume sales in billion kgSegment overview(2/2)In the Incontinence segment,volume sales reached 1.8bn kg in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Marke

10、t Outlook 202261.51.51.61.61.71.71.81.81.81.91.92.02.02.00224202520262.6%1Worldwide revenue in billion US$Revenue and growthWorldwide Incontinence sales will increase at a CAGR1of 5.5%from 2021 to 202614.418.920212026+5.5%11:CAGR:Compound Annual Growth Rat

11、e/average growth rate per yearSources:Statista Consumer Market Outlook 2022701020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerc

12、e storesAppendix Methodology Product overview Author8Agenda9Revenue per capita ranking in US$in 2021Worldwide comparisonRevenue share in 2021In 2021,Americans and the Swiss spent the most on Incontinence10.78.88.28.18.07.67.57.47.37.2LuxembourgUnited StatesNetherlandsGermanySwitzerlandNorwayAustrali

13、aDenmarkSingaporeAustriaSources:Statista Consumer Market Outlook 202235%32%26%5%AsiaAmericasAfricaEurope2%Australia&Oceania101:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 20222000022202320242

14、0252026CAGR1Tissue&Hygiene Paper total68.768.057.156.359.462.261.360.565.970.072.575.278.080.91.3%Incontinence4.34.33.73.73.84.14.04.04.44.64.85.05.15.31.6%20000222023202420252026CAGR1Tissue&Hygiene Paper total57.156.747.847.350.052.551.951.356.059.561.663.866.268.71

15、.4%Incontinence3.63.63.13.13.23.43.43.43.83.94.14.24.44.51.8%Share of total market(in%)6.36.46.46.56.56.66.56.76.76.66.66.66.66.60.4%KPI comparison Europe(1/2)Incontinence sales in Europe will increase at a CAGR1of 1.8%from 2013 to 2026Revenue in billion US$Revenue per capita in US$Germany0.6France0

16、.4United Kingdom0.4Italy0.4Spain0.311Revenue ranking in billion US$in 2021KPI comparison Europe(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Europe,Germany was the country with the highestrevenue in the Incontinence segmentUS$9US$1Out of scope121:CAGR:C

17、ompound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 2022KPI comparison Americas(1/2)Incontinence sales in the Americas will increase at a CAGR1of 6.1%from 2013 to 202620000222023202420252026CAGR1Tissue&Hyg

18、iene Paper total64.765.161.862.066.066.867.965.668.672.376.079.683.186.72.3%Incontinence3.23.33.43.63.84.04.24.34.64.95.35.65.96.25.3%20000222023202420252026CAGR1Tissue&Hygiene Paper total60.161.158.559.263.665.066.664.968.472.676.981.185.289.53.1%Incontinence3.03.13

19、.23.43.73.94.24.34.65.05.35.76.06.46.1%Share of total market(in%)4.95.15.55.75.86.16.26.66.86.86.97.07.17.22.9%Revenue per capita in US$Revenue in billion US$13Revenue ranking in billion US$in 2021KPI comparison Americas(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Ou

20、tlook 2022In the Americas,the U.S.was the country with thehighest revenue in the Incontinence segmentUnited States3.6Canada0.4Brazil0.2Mexico0.1Argentina0.1US$11US$1Out of scope141:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook

21、 2022KPI comparison Asia(1/2)Incontinence sales in Asia will increase at a CAGR1of 5.1%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total23.124.324.725.527.028.329.630.131.734.836.738.640.642.74.8%Incontinence0.80.90.90.91.01.01.01.11.21.21.31.31

22、.41.44.3%20000222023202420252026CAGR1Tissue&Hygiene Paper total95.8101.9104.2108.8116.4123.0129.9133.2141.4156.3166.0175.9186.3197.25.7%Incontinence3.53.63.63.94.14.34.54.85.15.45.76.06.36.65.1%Share of total market(in%)3.63.63.53.63.53.53.53.63.63.53.43.43.43.4-0.5%

23、Revenue per capita in US$Revenue in billion US$15Revenue ranking in billion US$in 2021KPI comparison Asia(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Asia,India was the country with the highest revenuein the Incontinence segmentIndia1.4Japan0.8China0.7

24、Philippines0.4South Korea0.3US$7US$1Out of scope161:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total16.517.316.416.116.617.718.518.319.62

25、2.424.126.028.130.54.8%Incontinence0.50.60.50.50.50.60.60.60.70.80.80.91.01.05.3%Share of total market(in%)3.23.33.33.33.33.33.33.43.43.43.43.43.43.40.4%KPI comparison Africa(1/2)Incontinence sales in Africa will increase at a CAGR1of 5.3%from 2013 to 202620000222023

26、202420252026CAGR1Tissue&Hygiene Paper total16.817.215.815.215.215.916.215.616.418.219.220.221.422.72.4%Incontinence0.50.60.50.50.50.50.50.50.60.60.60.70.70.82.8%Revenue per capita in US$Revenue in billion US$17Revenue ranking in billion US$in 2021KPI comparison Africa(2/2)Revenue per capita ranking

27、in US$in 2021Sources:Statista Consumer Market Outlook 2022In Africa,Nigeria was the country with the highestrevenue in the Incontinence segmentNigeria0.19Egypt0.07South Africa0.05Ethiopia0.04Kenya0.04US$1.20US$0.21Out of scope181:CAGR:Compound Annual Growth Rate/average growth rate per year from 201

28、3 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total2.82.82.42.52.62.72.62.63.03.23.33.43.63.72.3%Incontinence0.20.20.20.20.20.20.20.20.20.30.30.30.30.33.3%Share of total market(in%)7.37.47.57.67.67.77.88.08.28.

29、18.28.28.38.41.0%KPI comparison Australia&Oceania(1/2)Incontinence sales in Australia&Oceania will increase at a CAGR1of 3.3%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total77.074.764.064.568.268.465.564.973.277.079.381.784.186.90.9%Incontinenc

30、e5.65.54.84.95.25.35.15.26.06.26.56.77.07.32.0%Revenue per capita in US$Revenue in billion US$Australia0.21New Zealand0.03Papua New Guinea0.01Fiji0.0119Revenue ranking in billion US$in 2021KPI comparison Australia&Oceania(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market O

31、utlook 2022In Australia&Oceania,Australia was the country withthe highest revenue in the Incontinence segmentUS$8US$1Out of scope20Top countries by region1:Bar heights may vary due to rounded figuresSources:Statista Consumer Market Outlook 2022In Nigeria,the Incontinence segment will grow by 107.6%f

32、rom 2021 to 20260.60.720212026+13.8%3.64.920262021+37.2%1.41.820212026+24.6%0.20.320212026+29.0%0.20.420212026+107.6%AustraliaNigeriaIndiaUnited StatesGermanyRevenue in the top countries in billion US$1EuropeAmericasAsiaAfricaAustralia&Oceania01020304Overview Market definition Market overview Segmen

33、t overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author21Agenda22TrendsHealthier lifestyles,advanced medical facilities,and better livin

34、g conditions have resulted in a steady rise in the global geriatric population.The increase in population is driving the Incontinence market.Older people are more likely to experience urinary incontinence due to weaker muscles,as compared to a younger demographic.Incontinence products are now findin

35、g mainstream acceptance in major markets such as India and China.Analyst opinionSources:Statista Consumer Market Outlook 2022Recommended studies&reportsTissue and Hygiene Paper ReportRise in the geriatric population has augured well for the industry23Tissue&Hygiene Paper:worldwide revenue shareSales

36、 channelsSources:Statista Consumer Market Outlook 2022,Statista Digital Market Outlook 2022Online retails share of Tissue&Hygiene Paper reached 5.8%in 20214.9%5.8%6.9%8.3%10.0%12.0%97.4%96.9%96.4%95.1%94.2%93.1%91.7%90.0%88.0%3.6%2.6%20173.1%2002020224OnlineOffline24Biggest pla

37、yers with Food&Personal Care as their main product category in 2020Top eCommerce stores by net salesSources:eCommerceDB.com From a global perspective, was the largest online retailer in Food&Personal Care in s global eCommerce net sales:US$7.2 billionsainsburys global eCommerce net sales:US$4.6 s gl

38、obal eCommerce net sales:US$7.6 billion01020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product

39、overview Author25AgendaSources:Statista Consumer Market Outlook 202226Detailed analysis of the status quo in selected core countriesWe obtain the data from the Statista Consumer Market Outlook for our 46 core economies,such as the United States,China,and Germany,through an in-depth analysis of each

40、market.To evaluate the markets,we use the latest data from various country-specific sources and industry associations,survey results from our primary research(e.g.,the Statista Global Consumer Survey),third-party studies and reports,as well as our industry knowledge.Because of the considerable amoun

41、t of information that is incorporated in the Statista Consumer Market Outlook and all the interpretation and analysis involved in the process,a detailed representation of the data sources for each data point is not possible.Market sizes are determined using a bottom-up or top-down approach based on

42、an individual logic for each market segment.Demand-side factors,such as per-capita consumption,are linked to various performance factors,such as at-home and out-of-home consumption or average customer turnover.All markets are assessed at retail prices including country-and product-specific sales tax

43、es and excise duties.Other sources,such as household budget surveys on national levels,complement the demand-side estimates.For detailed information regarding the methodology,please have a look at our Consumer Market Outlook Methodology.Methodology(1/3)Underlying dataMacroeconomic indicators Country

44、-specific statistical offices and census data International organizations and associationsMarket research Consumer profiling the Statista Global Consumer Survey Exclusive representative ad hoc surveys in selected countries on specific current topics Key player analysis&monitoring Company profiles an

45、d key performance indicators Product and price monitoring News and trendsStudies&third-party data Market analyses and analyst opinions Annual reports and industry analyses Academic studiesWe use bottom-up and top-down approaches for our sizing of the markets status quoNon-core country market sizing

46、exemplified by1the Hungarian Cosmetics market in 2018Step 1:Choose reference core country2Step 2:Compare key market indicators3PopulationConsumer spending per capitaGDP per capitaPrice level indexHuman development indexStep 3:Apply an algorithm to estimate market KPIs,using data from the core countr

47、y as base and the countrys key market indicators as driversResult:Average revenue per capita27Driver-based transfer of market data to non-core countriesThe market data for non-core countries is generated using algorithmic models.To compensate for the lack of available data and to evaluate a countrys

48、 potential,we use the performance ratios of core countries with a similar infrastructure and similar development conditions as benchmark values.Then we apply an algorithm-based calculation to create market KPI estimations,using the countrys key market indicators as drivers.Over 100 driver data sets

49、for 150 countries have been collected from a variety of sources,including the International Monetary Fund(IMF),the International Telecommunication Union(ITU),the World Bank,and many others.The data sets either include a forecast from the source or are forecast by Statista using trend analyses and pr

50、ediction techniques based on historical data from 2000 to 2018.The drivers are categorized and assigned to the markets so that the top three correlating drivers can then be selected for each market segment.The chosen drivers do not only have the best mathematical fit,but they must also have an actua

51、l influence on the performance of the markets.If specific drivers are not available for one country,they can be replaced with a set of backup economic development drivers of more general nature.Methodology(2/3)1:Simplified illustration 2:Several core countries are used to get the final results 3:Fur

52、ther key market indicators were used in the final algorithmSources:Statista Consumer Market Outlook 2022We estimate the potential of non-core countries with the help of macroeconomic and infrastructural drivers(core country)PolandPoland(benchmark)38.1mUS$8,174US$14,75644.00.865US$14.04Hungary(non-co

53、re country)Hungary(KPI estimated)9.7mUS$7,542US$15,67944.80.838US$13.6328Economic outlook Expected impact on the general economy(GDP,consumer spending,investment,etc.)Based on current forecasts by the IMF,statistical offices,and our analystsMethodology(3/3)Directly affected markets Directly impacted

54、 by quarantine measures(e.g.,Travel&Tourism)Recession reaction modeled based on analyst assessments,benchmark forecasts,leading indicators,as well as our own surveys Revenues expected to return to long-term trend eventually Recovery scenario in V-,U-,or L-shape,depending on the market and country Ti

55、me span needed to return to long-term trend:over 25 years Based on analyst assessments and available benchmark forecastsSources:Statista Consumer Market Outlook 2022Our COVID-19 forecasts build on extensive researchMarket environmentMarket shockShock dissipationPandemic outlook Lockdown:phase of gen

56、eral quarantine (410 weeks)Stabilization:phase of local and individual quarantines,gradual reopening of the economy(1218 months)Reconstruction:phase after vaccines and treatments have become widely available(from mid-to late 2021)Indirectly affected markets Impacted by overall economic performance r

57、ather than by pandemic-specific events and measures(e.g.,most consumer products)Recession reaction modeled by drawing on historical data(e.g.,national accounts,household budget surveys,and similar statistics)AccessoriesHome&Laundry CareAlcoholic DrinksHot DrinksApparelHousehold AppliancesConsumer El

58、ectronicsNon-AlcoholicDrinksBeauty&Personal CareOTCPharmaceuticalsEyewearLuxury GoodsFoodTissue&Hygiene PaperFootwearTobacco ProductsFurnitureToys&Hobby429The Consumer Market Outlook presents the key performance indicators sales,revenues,and prices of the most important consumer markets worldwide.Ou

59、r specialized analysts market calculations are based on data from validated sources.Revenues,volume sales,prices,and forecastsMore than 200 product categories in up to 150 countriesCovering the period 2013 to 2026Find out more on 2026)50,000+interactive statisticsAbout the Statista Consumer Market O

60、utlookecommerceDB.com offers direct access to URL-related revenue information together with forecasts,customizable top,country,region and category rankings,KPI analyses,and extensive eCommerce-relevant contact information to over 20,000 online stores.30About the ecommerceDBThe toolbox for all eComme

61、rce-relevant questionsTELE-MAIL+49 40 688 93 12 CONTACT USIn-depth analysis for over 20,000 online store URLsAdjustable top,category,country®ion rankingsDownload shop profiles for seamless processingDirect contact to our eCommerce analystsFind out more on Madeleine BrinckmannAuthorTeam Lead Consu

62、mer Market OMadeleine Brinckmann has a degree in Sociology,Economics,Political Science,and Law at the University of Hamburg.Before joining Statista,she worked inCategory Management and Retail Environment Management at CP GABAGmbH,where she was responsible for personal care and professional oral care.