1、Paper Tissues Report 2022Statista Consumer Market OutlookJanuary 202201020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce store

2、sAppendix Methodology Product overview Author2Agenda3Sources:Statista Consumer Market Outlook 2022Paper Tissues is an important part of the Tissue&Hygiene Paper marketMarket definition The Tissues market segment includes tissue are made from pulp and facial tissues.The market includes retail sales a

3、nd whole sales.The consumer share of each segment is valued at retail prices(incl.VAT)whereas the AfH tissue is valued at wholesale prices(excl.VAT).The average price shown is therefore an average of both the retail and whole market.Out of scope Toilet Paper Textile handkerchiefsIn scope Paper tissu

4、es(made from pulp)Facial tissues Wet wipes4Key takeawaysIn 2021,the Tissue&Hygiene Paper market generated a total revenue of US$288.4 billion worldwide.At 32%,Toilet Paper was the largest segment of the Tissue&Hygiene Paper market with US$92.6 billion in revenues in 2021.The Paper Tissues segment ha

5、d a market share of 5%and its revenue amounted to US$15.2 billion in 2021.Market overviewWorldwide revenue share in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Worldwide Tissue&Hygiene Paper revenue in billion US$The Paper Tissues s

6、egment accounted for 5%of the Tissue&Hygiene Paper market revenue in 2021288.4313.9331.9350.3369.4389.620223202420266.2%132%26%17%15%5%5%IncontinenceToilet PaperHousehold PaperBaby DiapersFeminine HygienePaper TissuesIn 2021,worldwide Paper Tissues sales amounted to US$15.2 billion51:CAGR

7、:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Key takeaways The worldwide Paper Tissues revenue will increase at a CAGR1of 5.5%from 2013 to 2026,while Paper Tissues volume sales will grow annually by 3.7%in this period.In the Paper Tissues segm

8、ent,United States(US$8.5)and Austria(US$5.8)had the highest annual revenue per capita in 2021.Segment overview(1/2)Worldwide revenue in billion US$RevenueUS$15.2bnin 2021+5.5%CAGR120132026Volume sales4.2bn kgin 2021+3.7%CAGR.911.511.211.612.613.414.0 14.015.217.118.219.420.722.02015201320

9、0232025+5.5%1Worldwide volume sales in billion kgSegment overview(2/2)In the Paper Tissues segment,volume sales reached 4.2bn kg in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 202263.13.23.33.53.63.73.94.04.24.34.44.64.74.920

10、00022202253.7%1Worldwide revenue in billion US$Revenue and growthWorldwide Paper Tissues sales will increase at a CAGR1of 7.7%from 2021 to 202615.222.020262021+7.7%11:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Ma

11、rket Outlook 2022701020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author8Agend

12、a9Revenue per capita ranking in US$in 2021Worldwide comparisonRevenue share in 2021In 2021,Americans and Austrians spent the most on Paper Tissues8.55.85.85.85.75.75.65.65.65.6FranceNorwayUnited StatesAustriaDenmarkUnited KingdomSwitzerlandBelgiumFinlandSwedenSources:Statista Consumer Market Outlook

13、 202244%27%22%6%AsiaAustralia&OceaniaAmericasEuropeAfrica1%101:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total68.768.057.156.359.462.261

14、.360.565.970.072.575.278.080.91.3%Paper Tissues3.73.73.23.13.33.63.53.53.94.14.34.54.74.92.2%20000222023202420252026CAGR1Tissue&Hygiene Paper total57.156.747.847.350.052.551.951.356.059.561.663.866.268.71.4%Paper Tissues3.03.12.62.62.83.03.03.03.33.53.73.84.04.12.4%S

15、hare of total market(in%)5.35.45.55.65.65.75.75.85.95.96.06.06.06.01.0%KPI comparison Europe(1/2)Paper Tissues sales in Europe will increase at a CAGR1of 2.4%from 2013 to 2026Revenue in billion US$Revenue per capita in US$Germany0.4United Kingdom0.4France0.4Russia0.4Italy0.311Revenue ranking in bill

16、ion US$in 2021KPI comparison Europe(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Europe,Germany was the country with the highestrevenue in the Paper Tissues segmentUS$6US$1Out of scope121:CAGR:Compound Annual Growth Rate/average growth rate per year fro

17、m 2013 to 2026Sources:Statista Consumer Market Outlook 2022KPI comparison Americas(1/2)Paper Tissues sales in the Americas will increase at a CAGR1of 6.9%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total64.765.161.862.066.066.867.965.668.672.376

18、.079.683.186.72.3%Paper Tissues2.93.03.03.13.43.63.83.84.14.54.95.35.86.26.0%20000222023202420252026CAGR1Tissue&Hygiene Paper total60.161.158.559.263.665.066.664.968.472.676.981.185.289.53.1%Paper Tissues2.72.82.83.03.33.53.73.84.14.65.05.45.96.46.9%Share of total ma

19、rket(in%)4.54.64.85.05.25.45.65.86.06.36.56.76.97.23.7%Revenue per capita in US$Revenue in billion US$13Revenue ranking in billion US$in 2021KPI comparison Americas(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In the Americas,the U.S.was the country with t

20、hehighest revenue in the Paper Tissues segmentUnited States2.8Brazil0.3Canada0.3Mexico0.3Argentina0.1US$8US$1Out of scope141:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 2022KPI comparison Asia(1/2)Paper Tissues sales in Asia

21、 will increase at a CAGR1of 6.4%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total23.124.324.725.527.028.329.630.131.734.836.738.640.642.74.8%Paper Tissues1.01.11.11.21.31.41.41.41.51.71.81.92.02.15.5%200002220232

22、02420252026CAGR1Tissue&Hygiene Paper total95.8101.9104.2108.8116.4123.0129.9133.2141.4156.3166.0175.9186.3197.25.7%Paper Tissues4.34.74.85.15.55.96.36.36.77.78.28.69.29.76.4%Share of total market(in%)4.54.64.64.74.84.84.84.74.74.94.94.94.94.90.6%Revenue per capita in US$Revenue in billion US$15Reven

23、ue ranking in billion US$in 2021KPI comparison Asia(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Asia,China was the country with the highestrevenue in the Paper Tissues segmentChina2.1India1.7Japan0.6Indonesia0.4Philippines0.3US$6US$1Out of scope161:CAG

24、R:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total16.517.316.416.116.617.718.518.319.622.424.126.028.130.54.8%Paper Tissues0.70.80.80.80.80.80

25、.90.91.01.11.21.31.51.66.2%Share of total market(in%)4.44.54.64.74.74.84.94.84.95.15.15.25.25.21.3%KPI comparison Africa(1/2)Paper Tissues sales in Africa will increase at a CAGR1of 6.2%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total16.817.215

26、.815.215.215.916.215.616.418.219.220.221.422.72.4%Paper Tissues0.70.80.70.70.70.80.80.80.80.91.01.01.11.23.7%Revenue per capita in US$Revenue in billion US$17Revenue ranking in billion US$in 2021KPI comparison Africa(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outloo

27、k 2022In Africa,Nigeria was the country with the highestrevenue in the Paper Tissues segmentNigeria0.3Egypt0.1South Africa0.1Ethiopia0.1Kenya0.1US$2US$1Out of scope181:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220132014

28、200022420252026CAGR1Tissue&Hygiene Paper total2.82.82.42.52.62.72.62.63.03.23.33.43.63.72.3%Paper Tissues0.10.10.10.10.10.10.10.10.20.20.20.20.20.23.1%Share of total market(in%)5.25.25.35.35.45.45.45.35.35.65.65.75.75.80.8%KPI comparison Australia&Oceania(1/2)Paper T

29、issues sales in Australia&Oceania will increase at a CAGR1of 3.1%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total77.074.764.064.568.268.465.564.973.277.079.381.784.186.90.9%Paper Tissues4.03.93.43.43.73.73.63.43.94.34.54.64.85.01.8%Revenue per

30、capita in US$Revenue in billion US$Australia0.13New Zealand0.02Papua New Guinea0.01Fiji0.0119Revenue ranking in billion US$in 2021KPI comparison Australia&Oceania(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Australia&Oceania,Australia was the country w

31、iththe highest revenue in the Paper Tissues segmentUS$5US$1Out of scope20Top countries by region1:Bar heights may vary due to rounded figuresSources:Statista Consumer Market Outlook 2022In Nigeria,the Paper Tissues segment will grow by 125.0%from 2021 to 20260.40.520212026+14.4%2.84.520262021+58.2%2

32、.13.220212026+55.5%0.10.220212026+34.9%0.30.620212026+125.0%AustraliaNigeriaChinaUnited StatesGermanyRevenue in the top countries in billion US$1EuropeAmericasAsiaAfricaAustralia&Oceania01020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide

33、comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author21Agenda22TrendsPaper Tissues are biodegradable and recyclable and have a low cost of production.One of the primary reasons for the foreca

34、sted tepid growth of the Paper Tissues industry is the growing sustainability trend that frowns on the cutting of trees.The market is introducing new variants such as decorative,glazed,and printed tissue papers and those that are organic,in an effort to reach a broader consumer base.Analyst opinionS

35、ources:Statista Consumer Market Outlook 2022Recommended studies&reportsTissue and Hygiene Paper ReportKimberly-ClarkThe sustainability trend is restricting market growth23Tissue&Hygiene Paper:worldwide revenue shareSales channelsSources:Statista Consumer Market Outlook 2022,Statista Digital Market O

36、utlook 2022Online retails share of Tissue&Hygiene Paper reached 5.8%in 20214.9%5.8%6.9%8.3%10.0%12.0%97.4%96.9%96.4%95.1%94.2%93.1%91.7%90.0%88.0%201720203.6%2.6%3.1%200225OnlineOffline24Biggest players with Food&Personal Care as their main product category in 2020Top eCommerce

37、 stores by net salesSources:eCommerceDB.com From a global perspective, was the largest online retailer in Food&Personal Care in s global eCommerce net sales:US$7.2 billionsainsburys global eCommerce net sales:US$4.6 s global eCommerce net sales:US$7.6 billion01020304Overview Market definition Market

38、 overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author25AgendaSources:Statista Consumer Market Outlook 202226Detailed a

39、nalysis of the status quo in selected core countriesWe obtain the data from the Statista Consumer Market Outlook for our 46 core economies,such as the United States,China,and Germany,through an in-depth analysis of each market.To evaluate the markets,we use the latest data from various country-speci

40、fic sources and industry associations,survey results from our primary research(e.g.,the Statista Global Consumer Survey),third-party studies and reports,as well as our industry knowledge.Because of the considerable amount of information that is incorporated in the Statista Consumer Market Outlook an

41、d all the interpretation and analysis involved in the process,a detailed representation of the data sources for each data point is not possible.Market sizes are determined using a bottom-up or top-down approach based on an individual logic for each market segment.Demand-side factors,such as per-capi

42、ta consumption,are linked to various performance factors,such as at-home and out-of-home consumption or average customer turnover.All markets are assessed at retail prices including country-and product-specific sales taxes and excise duties.Other sources,such as household budget surveys on national

43、levels,complement the demand-side estimates.For detailed information regarding the methodology,please have a look at our Consumer Market Outlook Methodology.Methodology(1/3)Underlying dataMacroeconomic indicators Country-specific statistical offices and census data International organizations and as

44、sociationsMarket research Consumer profiling the Statista Global Consumer Survey Exclusive representative ad hoc surveys in selected countries on specific current topics Key player analysis&monitoring Company profiles and key performance indicators Product and price monitoring News and trendsStudies

45、&third-party data Market analyses and analyst opinions Annual reports and industry analyses Academic studiesWe use bottom-up and top-down approaches for our sizing of the markets status quoNon-core country market sizing exemplified by1the Hungarian Cosmetics market in 2018Step 1:Choose reference cor

46、e country2Step 2:Compare key market indicators3PopulationConsumer spending per capitaGDP per capitaPrice level indexHuman development indexStep 3:Apply an algorithm to estimate market KPIs,using data from the core country as base and the countrys key market indicators as driversResult:Average revenu

47、e per capita27Driver-based transfer of market data to non-core countriesThe market data for non-core countries is generated using algorithmic models.To compensate for the lack of available data and to evaluate a countrys potential,we use the performance ratios of core countries with a similar infras

48、tructure and similar development conditions as benchmark values.Then we apply an algorithm-based calculation to create market KPI estimations,using the countrys key market indicators as drivers.Over 100 driver data sets for 150 countries have been collected from a variety of sources,including the In

49、ternational Monetary Fund(IMF),the International Telecommunication Union(ITU),the World Bank,and many others.The data sets either include a forecast from the source or are forecast by Statista using trend analyses and prediction techniques based on historical data from 2000 to 2018.The drivers are c

50、ategorized and assigned to the markets so that the top three correlating drivers can then be selected for each market segment.The chosen drivers do not only have the best mathematical fit,but they must also have an actual influence on the performance of the markets.If specific drivers are not availa

51、ble for one country,they can be replaced with a set of backup economic development drivers of more general nature.Methodology(2/3)1:Simplified illustration 2:Several core countries are used to get the final results 3:Further key market indicators were used in the final algorithmSources:Statista Cons

52、umer Market Outlook 2022We estimate the potential of non-core countries with the help of macroeconomic and infrastructural drivers(core country)PolandPoland(benchmark)38.1mUS$8,174US$14,75644.00.865US$14.04Hungary(non-core country)Hungary(KPI estimated)9.7mUS$7,542US$15,67944.80.838US$13.6328Economi

53、c outlook Expected impact on the general economy(GDP,consumer spending,investment,etc.)Based on current forecasts by the IMF,statistical offices,and our analystsMethodology(3/3)Directly affected markets Directly impacted by quarantine measures(e.g.,Travel&Tourism)Recession reaction modeled based on

54、analyst assessments,benchmark forecasts,leading indicators,as well as our own surveys Revenues expected to return to long-term trend eventually Recovery scenario in V-,U-,or L-shape,depending on the market and country Time span needed to return to long-term trend:over 25 years Based on analyst asses

55、sments and available benchmark forecastsSources:Statista Consumer Market Outlook 2022Our COVID-19 forecasts build on extensive researchMarket environmentMarket shockShock dissipationPandemic outlook Lockdown:phase of general quarantine (410 weeks)Stabilization:phase of local and individual quarantin

56、es,gradual reopening of the economy(1218 months)Reconstruction:phase after vaccines and treatments have become widely available(from mid-to late 2021)Indirectly affected markets Impacted by overall economic performance rather than by pandemic-specific events and measures(e.g.,most consumer products)

57、Recession reaction modeled by drawing on historical data(e.g.,national accounts,household budget surveys,and similar statistics)AccessoriesHome&Laundry CareAlcoholic DrinksHot DrinksApparelHousehold AppliancesConsumer ElectronicsNon-AlcoholicDrinksBeauty&Personal CareOTCPharmaceuticalsEyewearLuxury

58、GoodsFoodTissue&Hygiene PaperFootwearTobacco ProductsFurnitureToys&Hobby429The Consumer Market Outlook presents the key performance indicators sales,revenues,and prices of the most important consumer markets worldwide.Our specialized analysts market calculations are based on data from validated sour

59、ces.Revenues,volume sales,prices,and forecastsMore than 200 product categories in up to 150 countriesCovering the period 2013 to 2026Find out more on 2026)50,000+interactive statisticsAbout the Statista Consumer Market OutlookecommerceDB.com offers direct access to URL-related revenue information to

60、gether with forecasts,customizable top,country,region and category rankings,KPI analyses,and extensive eCommerce-relevant contact information to over 20,000 online stores.30About the ecommerceDBThe toolbox for all eCommerce-relevant questionsTELE-MAIL+49 40 688 93 12 CONTACT USIn-depth analysis for

61、over 20,000 online store URLsAdjustable top,category,country®ion rankingsDownload shop profiles for seamless processingDirect contact to our eCommerce analystsFind out more on Madeleine BrinckmannAuthorTeam Lead Consumer Market OMadeleine Brinckmann has a degree in Sociology,Economics,Political Science,and Law at the University of Hamburg.Before joining Statista,she worked inCategory Management and Retail Environment Management at CP GABAGmbH,where she was responsible for personal care and professional oral care.