1、Baby Diapers Report 2022Statista Consumer Market OutlookJanuary 202201020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce stores

2、Appendix Methodology Product overview Author2Agenda3Sources:Statista Consumer Market Outlook 2022Baby Diapers is an important part of the Tissue&Hygiene Paper marketMarket definition The market for Baby Diapers includes disposable diapers for infants and young children.The most important manufacture

3、rs are Procter&Gamble,Kimberly-Clark and Unicharm which produce both under their own brands as well as for retailer brands.The market only includes retail sales.Out of scope Cloth nappies/diapers Incontinence productsIn scope Single-use nappies/diapers for toddlers and babies4Key takeawaysIn 2021,th

4、e Tissue&Hygiene Paper market generated a total revenue of US$288.4 billion worldwide.At 32%,Toilet Paper was the largest segment of the Tissue&Hygiene Paper market with US$92.6 billion in revenues in 2021.The Baby Diapers segment had a market share of 17%and its revenue amounted to US$47.9 billion

5、in 2021.Market overviewWorldwide revenue share in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Worldwide Tissue&Hygiene Paper revenue in billion US$The Baby Diapers segment accounted for 17%of the Tissue&Hygiene Paper market revenue

6、in 2021288.4313.9331.9350.3369.4389.62026202320222021202420256.2%132%26%17%15%5%5%IncontinenceHousehold PaperToilet PaperBaby DiapersFeminine HygienePaper TissuesIn 2021,worldwide Baby Diapers sales amounted to US$47.9 billion51:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:St

7、atista Consumer Market Outlook 2022Key takeaways The worldwide Baby Diapers revenue will increase at a CAGR1of 4.3%from 2013 to 2026,while Baby Diapers volume sales will grow annually by 3.7%in this period.In the Baby Diapers segment,United States(US$21.1)and Switzerland(US$18)had the highest annual

8、 revenue per capita in 2021.Segment overview(1/2)Worldwide revenue in billion US$RevenueUS$47.9bnin 2021+4.3%CAGR120132026Volume sales7.9bn kgin 2021+3.7%CAGR.039.437.939.041.844.045.844.947.952.555.859.262.666.0252023+4.3%1Worldwide volume sales in billion kgSegment

9、 overview(2/2)In the Baby Diapers segment,volume sales reached 7.9bn kg in 20211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 202265.86.16.36.66.97.17.47.67.98.28.48.79.09.22000022520263.7%1Worldwide

10、 revenue in billion US$Revenue and growthWorldwide Baby Diapers sales will increase at a CAGR1of 6.6%from 2021 to 202647.966.120262021+6.6%11:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022701020304Overview Market definition Market overview

11、Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author8Agenda9Revenue per capita ranking in US$in 2021Worldwide comparisonRevenue

12、 share in 2021In 2021,Americans and the Swiss spent the most on Baby Diapers21.118.017.416.716.416.216.115.215.114.7AustriaSwedenSingaporeUnited StatesSwitzerlandFinlandNorwayDenmarkAustraliaUnited KingdomSources:Statista Consumer Market Outlook 202251%24%18%6%AsiaAmericasEuropeAfrica1%Australia&Oce

13、ania101:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total68.768.057.156.359.462.261.360.565.970.072.575.278.080.91.3%Baby Diapers11.411.39

14、.59.29.710.19.89.510.210.811.211.511.912.30.6%20000222023202420252026CAGR1Tissue&Hygiene Paper total57.156.747.847.350.052.551.951.356.059.561.663.866.268.71.4%Baby Diapers9.59.47.97.88.18.58.38.08.69.29.59.810.110.40.7%Share of total market(in%)16.616.616.616.416.31

15、6.216.115.615.415.415.415.315.315.2-0.7%KPI comparison Europe(1/2)Baby Diapers sales in Europe will increase at a CAGR1of 0.7%from 2013 to 2026Revenue in billion US$Revenue per capita in US$United Kingdom1.1Russia0.9Germany0.8France0.8Italy0.711Revenue ranking in billion US$in 2021KPI comparison Eur

16、ope(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Europe,the UK was the country with the highestrevenue in the Baby Diapers segmentUS$18US$3Out of scope121:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Co

17、nsumer Market Outlook 2022KPI comparison Americas(1/2)Baby Diapers sales in the Americas will increase at a CAGR1of 2.8%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total64.765.161.862.066.066.867.965.668.672.376.079.683.186.72.3%Baby Diapers11.1

18、11.210.710.711.411.511.711.011.412.112.713.213.814.32.0%20000222023202420252026CAGR1Tissue&Hygiene Paper total60.161.158.559.263.665.066.664.968.472.676.981.185.289.53.1%Baby Diapers10.310.510.110.211.011.211.510.911.412.212.813.514.114.82.8%Share of total market(in%

19、)17.217.217.317.317.217.217.216.816.616.816.716.616.616.5-0.3%Revenue per capita in US$Revenue in billion US$13Revenue ranking in billion US$in 2021KPI comparison Americas(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In the Americas,the U.S.was the country

20、 with thehighest revenue in the Baby Diapers segmentUnited States7.0Brazil1.2Mexico1.0Canada0.6Colombia0.3US$21US$2Out of scope141:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 2022KPI comparison Asia(1/2)Baby Diapers sales in

21、 Asia will increase at a CAGR1of 6.7%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total23.124.324.725.527.028.329.630.131.734.836.738.640.642.74.8%Baby Diapers3.73.94.04.24.64.85.25.25.56.06.46.87.37.75.8%20000222

22、023202420252026CAGR1Tissue&Hygiene Paper total95.8101.9104.2108.8116.4123.0129.9133.2141.4156.3166.0175.9186.3197.25.7%Baby Diapers15.316.417.018.119.621.122.622.924.527.129.131.233.235.46.7%Share of total market(in%)16.016.116.316.616.917.117.417.217.317.417.617.717.817.90.9%Revenue per capita in U

23、S$Revenue in billion US$15Revenue ranking in billion US$in 2021KPI comparison Asia(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Asia,China was the country with the highestrevenue in the Baby Diapers segmentChina9.6India6.0Indonesia1.5Japan1.4Philippines

24、0.8US$15US$2Out of scope161:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Statista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total16.517.316.416.116.617.718.518.319.622.424.126.028.130.54.8%B

25、aby Diapers2.42.62.52.52.62.82.92.72.93.63.94.24.54.95.5%Share of total market(in%)14.915.015.115.415.615.815.914.914.915.916.016.116.116.20.6%KPI comparison Africa(1/2)Baby Diapers sales in Africa will increase at a CAGR1of 5.5%from 2013 to 2026200002220232024202520

26、26CAGR1Tissue&Hygiene Paper total16.817.215.815.215.215.916.215.616.418.219.220.221.422.72.4%Baby Diapers2.52.62.42.32.42.52.62.32.42.93.13.33.43.73.0%Revenue per capita in US$Revenue in billion US$17Revenue ranking in billion US$in 2021KPI comparison Africa(2/2)Revenue per capita ranking in US$in 2

27、021Sources:Statista Consumer Market Outlook 2022In Africa,Nigeria was the country with the highestrevenue in the Baby Diapers segmentNigeria0.5Egypt0.3South Africa0.3Ethiopia0.2Kenya0.2US$5US$1Out of scope181:CAGR:Compound Annual Growth Rate/average growth rate per year from 2013 to 2026Sources:Stat

28、ista Consumer Market Outlook 202220000222023202420252026CAGR1Tissue&Hygiene Paper total2.82.82.42.52.62.72.62.63.03.23.33.43.63.72.3%Baby Diapers0.50.50.40.40.40.40.40.40.50.50.50.60.60.61.7%Share of total market(in%)17.016.916.816.816.716.616.516.216.016.016.016.016

29、.015.9-0.5%KPI comparison Australia&Oceania(1/2)Baby Diapers sales in Australia&Oceania will increase at a CAGR1of 1.7%from 2013 to 202620000222023202420252026CAGR1Tissue&Hygiene Paper total77.074.764.064.568.268.465.564.973.277.079.381.784.186.90.9%Baby Diapers13.11

30、2.610.810.811.411.410.810.511.712.312.713.113.413.80.4%Revenue per capita in US$Revenue in billion US$Australia0.39New Zealand0.06Papua New Guinea0.03Fiji0.0119Revenue ranking in billion US$in 2021KPI comparison Australia&Oceania(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer

31、Market Outlook 2022In Australia&Oceania,Australia was the country withthe highest revenue in the Baby Diapers segmentUS$15US$3Out of scope20Top countries by region1:Bar heights may vary due to rounded figuresSources:Statista Consumer Market Outlook 2022In Nigeria,the Baby Diapers segment will grow b

32、y 117.8%from 2021 to 20261.11.420212026+23.8%7.08.120212026+15.4%9.615.020212026+57.1%0.40.520212026+24.2%0.51.220212026+117.8%AustraliaNigeriaChinaUnited StatesUnited KingdomRevenue in the top countries in billion US$1EuropeAmericasAsiaAfricaAustralia&Oceania01020304Overview Market definition Marke

33、t overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author21Agenda22TrendsIn developed industries,consumers procure less v

34、olume due to declining birth rates.The market size is larger than in developing countries,owing to the purchase of more premium and expensive products.In developing countries,there are more volume purchases in emerging nations due to higher birth rates.As incomes rise,these consumers are also expect

35、ed to gravitate towards premium products.Analyst opinionSources:Statista Consumer Market Outlook 2022Recommended studies&reportsTissue and Hygiene Paper ReportFeminine hygiene marketBaby products market worldwideBaby care market in the U.S.Bigger market in developed countries despite smaller populat

36、ions23Tissue&Hygiene Paper:worldwide revenue shareSales channelsSources:Statista Consumer Market Outlook 2022,Statista Digital Market Outlook 2022Online retails share of Tissue&Hygiene Paper reached 5.8%in 20214.9%5.8%6.9%8.3%10.0%12.0%97.4%96.9%96.4%95.1%94.2%93.1%91.7%90.0%88.0%201720193.1%2.6%201

37、83.6%2020202420225OnlineOffline24Biggest players with Food&Personal Care as their main product category in 2020Top eCommerce stores by net salesSources:eCommerceDB.com From a global perspective, was the largest online retailer in Food&Personal Care in s global eCommerce net sales:US$7.2 b

38、illionsainsburys global eCommerce net sales:US$4.6 s global eCommerce net sales:US$7.6 billion01020304Overview Market definition Market overview Segment overview Revenue and growthRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales cha

39、nnels Top eCommerce storesAppendix Methodology Product overview Author25AgendaSources:Statista Consumer Market Outlook 202226Detailed analysis of the status quo in selected core countriesWe obtain the data from the Statista Consumer Market Outlook for our 46 core economies,such as the United States,

40、China,and Germany,through an in-depth analysis of each market.To evaluate the markets,we use the latest data from various country-specific sources and industry associations,survey results from our primary research(e.g.,the Statista Global Consumer Survey),third-party studies and reports,as well as o

41、ur industry knowledge.Because of the considerable amount of information that is incorporated in the Statista Consumer Market Outlook and all the interpretation and analysis involved in the process,a detailed representation of the data sources for each data point is not possible.Market sizes are dete

42、rmined using a bottom-up or top-down approach based on an individual logic for each market segment.Demand-side factors,such as per-capita consumption,are linked to various performance factors,such as at-home and out-of-home consumption or average customer turnover.All markets are assessed at retail

43、prices including country-and product-specific sales taxes and excise duties.Other sources,such as household budget surveys on national levels,complement the demand-side estimates.For detailed information regarding the methodology,please have a look at our Consumer Market Outlook Methodology.Methodol

44、ogy(1/3)Underlying dataMacroeconomic indicators Country-specific statistical offices and census data International organizations and associationsMarket research Consumer profiling the Statista Global Consumer Survey Exclusive representative ad hoc surveys in selected countries on specific current to

45、pics Key player analysis&monitoring Company profiles and key performance indicators Product and price monitoring News and trendsStudies&third-party data Market analyses and analyst opinions Annual reports and industry analyses Academic studiesWe use bottom-up and top-down approaches for our sizing o

46、f the markets status quoNon-core country market sizing exemplified by1the Hungarian Cosmetics market in 2018Step 1:Choose reference core country2Step 2:Compare key market indicators3PopulationConsumer spending per capitaGDP per capitaPrice level indexHuman development indexStep 3:Apply an algorithm

47、to estimate market KPIs,using data from the core country as base and the countrys key market indicators as driversResult:Average revenue per capita27Driver-based transfer of market data to non-core countriesThe market data for non-core countries is generated using algorithmic models.To compensate fo

48、r the lack of available data and to evaluate a countrys potential,we use the performance ratios of core countries with a similar infrastructure and similar development conditions as benchmark values.Then we apply an algorithm-based calculation to create market KPI estimations,using the countrys key

49、market indicators as drivers.Over 100 driver data sets for 150 countries have been collected from a variety of sources,including the International Monetary Fund(IMF),the International Telecommunication Union(ITU),the World Bank,and many others.The data sets either include a forecast from the source

50、or are forecast by Statista using trend analyses and prediction techniques based on historical data from 2000 to 2018.The drivers are categorized and assigned to the markets so that the top three correlating drivers can then be selected for each market segment.The chosen drivers do not only have the

51、 best mathematical fit,but they must also have an actual influence on the performance of the markets.If specific drivers are not available for one country,they can be replaced with a set of backup economic development drivers of more general nature.Methodology(2/3)1:Simplified illustration 2:Several

52、 core countries are used to get the final results 3:Further key market indicators were used in the final algorithmSources:Statista Consumer Market Outlook 2022We estimate the potential of non-core countries with the help of macroeconomic and infrastructural drivers(core country)PolandPoland(benchmar

53、k)38.1mUS$8,174US$14,75644.00.865US$14.04Hungary(non-core country)Hungary(KPI estimated)9.7mUS$7,542US$15,67944.80.838US$13.6328Economic outlook Expected impact on the general economy(GDP,consumer spending,investment,etc.)Based on current forecasts by the IMF,statistical offices,and our analystsMeth

54、odology(3/3)Directly affected markets Directly impacted by quarantine measures(e.g.,Travel&Tourism)Recession reaction modeled based on analyst assessments,benchmark forecasts,leading indicators,as well as our own surveys Revenues expected to return to long-term trend eventually Recovery scenario in

55、V-,U-,or L-shape,depending on the market and country Time span needed to return to long-term trend:over 25 years Based on analyst assessments and available benchmark forecastsSources:Statista Consumer Market Outlook 2022Our COVID-19 forecasts build on extensive researchMarket environmentMarket shock

56、Shock dissipationPandemic outlook Lockdown:phase of general quarantine (410 weeks)Stabilization:phase of local and individual quarantines,gradual reopening of the economy(1218 months)Reconstruction:phase after vaccines and treatments have become widely available(from mid-to late 2021)Indirectly affe

57、cted markets Impacted by overall economic performance rather than by pandemic-specific events and measures(e.g.,most consumer products)Recession reaction modeled by drawing on historical data(e.g.,national accounts,household budget surveys,and similar statistics)AccessoriesHome&Laundry CareAlcoholic

58、 DrinksHot DrinksApparelHousehold AppliancesConsumer ElectronicsNon-AlcoholicDrinksBeauty&Personal CareOTCPharmaceuticalsEyewearLuxury GoodsFoodTissue&Hygiene PaperFootwearTobacco ProductsFurnitureToys&Hobby429The Consumer Market Outlook presents the key performance indicators sales,revenues,and pri

59、ces of the most important consumer markets worldwide.Our specialized analysts market calculations are based on data from validated sources.Revenues,volume sales,prices,and forecastsMore than 200 product categories in up to 150 countriesCovering the period 2013 to 2026Find out more on 2026)50,000+int

60、eractive statisticsAbout the Statista Consumer Market OutlookecommerceDB.com offers direct access to URL-related revenue information together with forecasts,customizable top,country,region and category rankings,KPI analyses,and extensive eCommerce-relevant contact information to over 20,000 online s

61、tores.30About the ecommerceDBThe toolbox for all eCommerce-relevant questionsTELE-MAIL+49 40 688 93 12 CONTACT USIn-depth analysis for over 20,000 online store URLsAdjustable top,category,country®ion rankingsDownload shop profiles for seamless processingDirect contact to our eCommerce analystsFin

62、d out more on Madeleine BrinckmannAuthorTeam Lead Consumer Market OMadeleine Brinckmann has a degree in Sociology,Economics,Political Science,and Law at the University of Hamburg.Before joining Statista,she worked inCategory Management and Retail Environment Management at CP GABAGmbH,where she was responsible for personal care and professional oral care.