《ADM:2023年全球消费趋势报告(英文版)(18页).pdf》由会员分享,可在线阅读,更多相关《ADM:2023年全球消费趋势报告(英文版)(18页).pdf(18页珍藏版)》请在三个皮匠报告上搜索。
1、Global Consumer Trends Driving Market GrowthGlobal macro forces,the lingering pandemic,and new and rising social and economic tensions continue to cause individuals to evaluate and adjust their priorities.Consumers are rethinking what is truly important to them what they value,what they choose to pr
2、ioritize,and what they expect from others in life and in their consumption choices.As companies shift to manage increasing expectations around health and wellbeing,sustainability and food security,they look to signals in the marketplace to determine the relevance and evolution of key consumer driven
3、 trends.While there are a number of opportunities to which companies should pay attention,we have identified eight of the most important market growth drivers that point the way for innovation and renovation,now and into the future.This communication is intended for B2B use and no statements are mea
4、nt to be perceived as approved by regulatory authorities.Balanced WellnessEarth-Friendly ProductionTrust&TraceabilityExpanded Protein ChoicesModern Pet ParentingSocial ImpactExperiential EatingProactive PersonalizationSustainabilityHealth andWellbeingFood SecurityDemographicChangesEconomic&Political
5、 ImpactsShifting LifestylesTechnologicalAcceleration2023 Global Trends FrameworkDiscover more at ADM.com/trends8 Market Growth DriversConsumers approach to health and wellbeing is increasingly intentional and mindful with the goal of achieving balance across all parts of life,from the physical to th
6、e spiritual.They are more aware of how body performance,energy,keeping healthy and just“feeling good and happy”are attained through a synergistic approach to health and wellnesswith an emphasis on eating well and a deep connection between physical and mental health.Balanced WellnessInherently functi
7、onal and sustainably sourced ingredients Nutrient-dense products specifically designed for vulnerable populations,including children and the elderlyPurposeful indulgences(better-for-you and others)that allow for mental and physical self-careSugar avoidance/reduction solutions via high quality,real f
8、ood ingredients like fiber that align with wellness goalsValue-oriented,widely available and scientifically studied wellness products to promote inclusiveness and trustFully integrated wellness solutions from ingredient to market-ready finished productsExpansive portfolio of innovative,differentiate
9、d,and future-forward dietary ingredients designed to meet the emerging needs of wellness-seeking consumers(e.g.,dietary fibers,functional botanicals,resistant starches,low/no calorie sweeteners,etc.)Wholesome nutrition solutions,powered by a wide array of ancient grains,beans,pulses,nuts&seeds,and o
10、rganic offerings Best-in-class taste and texture modulation for consumer preferred and delicious productsGrowth OpportunitiesYour Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeWhy ADM?Consumers have moved away from a one size fits all approach to wellness and eating,toward one that
11、 prioritizes individual differences.Awareness of the microbiomes connection to mental wellbeing and immune function is leading to a stronger demand for better for me solutions.But beyond wellness,personalization is also about individual motivations and needs around taste,culture,discovery and eating
12、 approaches that align with ones lifestyle.Proactive PersonalizationTech-enabled,hyper-specific recommendations and solutions for a range of specific conditions,health needs and consumer segments(e.g.,gut health,womens health,gamers,kids,etc.)Personalized diagnostic services,ongoing tracking and tai
13、lored nutrition advice for customized solutions Sustainably sourced foods and beverages and ingredients that align with a range of lifestyle dietsCustomizable flavors and textures to appeal to individual taste preferences Skin care and beauty products for a range of races and ethnicities,allergens/s
14、ensitivities and agesProprietary microbiome solutionstailored specifically for consumers most requested health optimization goals In-house research and discovery of novel pre-,pro-,and postbiotics;pioneer within the postbiotic area,allowing for unrivaled formulation flexibility in supplements,food a
15、nd beverage,utilizing our proprietary BPL1 PostbioticVast array of functional ingredients to blend and tailor towards personalized,science-backed functional health solutions targeting specific health needsTechnical&formulation expertise to deliver market-ready solutions for lifestyle diets(e.g.,redu
16、ced sugar,gluten-free,keto,vegan,etc.)Growth OpportunitiesYour Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeWhy ADM?Consumers desire new experiences and are finding adventure through food,discovering new flavors,textures and colors via unique spices and botanicals,nuanced culinary
17、 preparation methods,and global/regional recipes with authentic flavor profiles.They also find comfort and pleasure through playful brands or nostalgic and indulgent foods that have been upgraded to align with modern values around health,functionality and sustainability.ExperientialEatingHighlight t
18、he links between foods/flavors that offer both pleasure and wellness,especially on the emotional sideSeasonal and limited time offerings to invite excitement,while also inspiring a sense of urgency Democratize experiential products via affordable pricing and inclusive virtual activities through stra
19、tegic partnershipsAuthentic narratives,regional specificity,and products linked to a locale and rooted in traditionPromote participation via products that inspire co-creation(e.g.,through contests or feedback)Pique consumers interest in the“sober curious”movement via fun flavors and botanicalsLong h
20、eritage in colors,flavors,and fruit&vegetable preparations responsibly sourced from nature to deliver authentic and fantastical experiencesCulinary expertise,formulation know-how and a close pulse on cultural trends as the foundation to create on-trend,exceptional eating experiences in clean-label-f
21、riendly solutionsPantry of foundational ingredients to serve as the basis for culinary inspiration,including sweeteners,proteins,flours,starches,texturants,fats and oilsHolistic approach to flavor and taste modulation expertise to optimize the experience of better-for-you productsInnovation centers
22、around the globe where our chefs create authentic solutions adapted to regional palatesGrowth OpportunitiesWhy ADM?Your Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeConscious consumers are opting for a flexitarian approach to eating that puts choice at the center of their search f
23、or a more resilient food system that aligns with their needs related to positive nutrition,sustainability,and exploration.Plant-based reflects ideals around a balanced approach to eating that also incorporates variety,while precise and responsibly fed animal-based products are increasingly seen as a
24、ddressing food quality and nutrition while also increasing efficiency for farmers.Expanded Protein ChoicesAffordable and easy-to-prepare alternative proteins to create more inclusive and accessible end productsFuture-proof fermented,plant-and cell-based products via simple processing,positive nutrit
25、ion and ethical productionFocus on real,simple ingredients as consumers aspire to whole-food health in plant-based meat and dairy alternativesTailored animal nutrition for specific health or regional needs with science-backed,species-specific optimizationHighlight narratives of animal nutrition and
26、welfare which result in a healthier,higher quality product for the consumerTransparent sourcing and production methods that speak to food safety and sustainabilityExpertise in high-performing plant-based alternative proteins for both human and animal nutritionRegionally-sourced pantry of diverse alt
27、ernative proteins and nutrient-dense ingredients to offer multisensorial taste&textureFlavors for full solutions in plant-based capabilities for meat and dairy replacement,as well as specialized nutrition formulationsDeep knowledge of feed additives and ingredients as well as the nutritional needs o
28、f animals for optimizationImprovement of the nutritional profile and organoleptic quality of end-animal productsHolistic approaches for the reduction of antibiotic use and alternative means to support animal health and welfareLower cost of production through tailored feed solutionsGrowth Opportuniti
29、esWhy ADM?Your Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeTo garner trust among consumers,it has become increasingly important that traceability efforts communicate not only what is in a product but where the ingredients were sourced,how the product was produced/processed,who ma
30、de it and under what conditions.Driven by a demand for transparency and food safety,consumers desire a connection to the food they eat and the communities they support.Trust&TraceabilityRaise the baseline standard of clean ingredient panels by speaking to the entire supply chainPromote kitchen level
31、 ingredients that are simple and recognizableHighlight connections to indigenous farming practices and global culinary traditions;incorporate narratives of provenanceLeverage advanced technologies(QR codes,Blockchain)to feature safety and sustainability standards Enhanced documentation and digitizat
32、ion of production practices to support traceable animal feed agriculture and husbandryBroad range of pantry solutions focused on simple,recognizable ingredients,minimal processing,no artificial ingredients and organic and non-GMO sourcingTransparent policies and commitments that prevent deforestatio
33、n and human rights violationsRemote satellite monitoring to ensure socio-environmental commitments are being complied with by suppliers and partnersTraceability program to ensure compliance with current legislation related to social sustainabilityGrowth OpportunitiesWhy ADM?Your Edge.Our Expertise.D
34、iscover more at ADM.com/trendsA Winning EdgeConsumers are articulating heightened concerns about a range of environmental issues related to climate change,pollution,reliance on fossil fuels,resource use,packaging,plastics and agriculture.They are demanding innovative,technology and technique-driven
35、solutions that go beyond merely minimizing waste and resource use to restoring and rebuilding the environment,all of which are sustainable solutions they perceive as safer and healthier for themselves and the planet.Earth Friendly ProductionDemonstrate a commitment to sustainability by communicating
36、 measurable goals,metrics and milestonesProducts that help restore local ecosystems,mitigate climate change and support the reduction of food waste Regenerative messaging that speaks to soil health and biodiversity,and benefits to personal health,farmers and the planetHighlight methane-reduction sol
37、utions and the role of animal feed/husbandry in responsible ecology and aquacultureConvenient sustainable packaging solutions that improve user experience and match the quality of the product inside Circular economy infrastructure focused on resource conservation,zero-waste production models and inn
38、ovation that works towards reduced reliance on fossil fuelsOver 13,000,000 acres of ADMs supply chain involved in sustainable agriculture projects and programsADMs integrated supply chains offer a unique opportunity to help customers achieve their own climate goalsLongstanding history and track reco
39、rd of investments in technology and partnerships for production of plant-based materials Industrial biosolutions providing plant-based solutions for industrial applications to reduce reliance on fossil fuelsAnimal nutrition services(formulation,innovation and training)to enhance efficiency and susta
40、inabilityGrowth OpportunitiesWhy ADM?Your Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeA series of recent global events has highlighted the need for greater social equity as more consumers use their voices and purchasing power to challenge the status quo.Today,social responsibilit
41、y not only extends to all people and animals throughout the supply chain but also to the accessibility of the product for the end user.Consumers are pushing for positive change to support farmers and workers livelihoods,economic stability of communities,humane treatment of animals and social justice
42、.Social ImpactHighlight fair compensation and support for farmers to connect consumers to producers across the worldCombine equitable sourcing narratives with modern wellness cues Ensure inclusivity and diversity throughout the supply chain and all the way to the end userDemocratize socially respons
43、ibility with affordable and accessible products Connect animal care and feed to conscious consumption including optimal nutrition for the animal,health for consumers and resource management for the ecosystem Support for farmers economic stability by lowering the cost of production through tailored n
44、utrition,including womens empowermentResponsible sourcing practices to enhance local communities access to clean water,sanitation and sustainable agriculture practicesSocial responsibility and community care across our portfolios;a focus on internal diversity,equity and inclusion ADM Animal Care and
45、 Use Committee ensures that the animals involved in animal nutrition research are cared for properlyGrowth OpportunitiesWhy ADM?Your Edge.Our Expertise.Discover more at ADM.com/trendsA Winning EdgeConsumers relationships with their pets is deepening as households elevate pets status and consider the
46、m family members that also provide emotional wellness support.The increasing personification of pets and their needs has led to a widespread belief that pets lifestyles,health care,and nutritional needs mirror our own,including the notion that mental and emotional wellbeing,gut health,physical exerc
47、ise,and food are all interconnected.Modern Pet ParentingProactive and personalized nutrition/supplements with functional benefits for both physical and mental healthScience-backed,real-food solutions for proactive health management with species-specificityHealth-promoting indulgent treats and pet fo
48、od toppers for emotional wellbeing and targeted nutritionIncorporation of culinary attributes and quality production cues;novel proteins that bring sustainability cues and tailored nutritionProducts and services that help pet parents sustain caring bonds and rituals Vast array of wholesome and scien
49、ce-backed,functional ingredients tailored to health-forward pet offerings and solutionsSolutions that consider species-specific dietary needs to maximize companion animals health for the long term,including a wide range of functional and tailor-made pet food and treat solutions Range of pet food brands that deliver enhanced performance and optimal nutrition to all types of companion animalsIndustry leading Animal Nutrition Technology Center for enhanced collaborationGrowth OpportunitiesWhy ADM?Your Edge.Our Expertise.Discover more at ADM.com/trendsA Winning Edge