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1、Travel brands through the eyes of Responsible TravelersSeptember 2022Living Consumer Intelligence| travel&tourism rankings YouGov and what we doYouGov is an international research,data and analytics group.We have been building an ever-growing source of consumer data for more than 20 years,creating t
2、he richest and most complete understanding of your customers complex lives.We call it living data.Understand what 20 million+registered panel members in over 55 markets are thinking,on over a million-and growing-data points.All brand data in this report comes from our flagship product,YouGov BrandIn
3、dex a powerful,daily brand and competitor tracking tool.Clients can measure brand health,monitor growth,and track advertizing to create an unbeatable strategy.Daily data,from thousands of consumer interviews every day across 54 markets,gives businesses the edge to succeed.We work closely with our cl
4、ients to help them better understand consumer values,their category purchase motivations,and how that aligns with brand values.If you would like to dive deeply into any of the brands or data we mention in this report,please get in touch with us to learn more.Contents4Introduction5Foreword and key ta
5、keaways10Methodology13BrandIndex:Travel brand rankings25DestinationIndex:Destination rankings44Get in the reportHere at YouGovs Travel&Tourism Practice,we believe that we are at a tipping point,with the financial risk to businesses of not following a path to sustainability now much greater than the
6、immediate rewards of doing it.The sustainability trend will only continue to accelerate,and the winners will be those who were first to take their organizations,people,investments,innovation and customers on the journey to be more environmentally friendly and eco-conscious.The aim of this report is
7、not to provide a new way to measure the sustainability of travel and tourism brands,but to offer a benchmark for the leading brands and destinations to evaluate their positions in the context of sustainable travel.The more brands focus on sustainability through both amplification and action,the more
8、 consumers will know,take notice,expect and demand.It creates a positive cycle intended to align on the three Ps-People,Planet,and Profits.It is important to note that this data is based on peoples perceptions of brands and may not reflect what those brands are or are not doing to be more sustainabl
9、e.However,it helps to understand how travel brands differentiate in the eyes of Responsible Travelers,which brands score higher in terms of consideration amongst this audience group,and which have made significant strides in the eyes of consumers since last report is split into three main sections:1
10、.Introduction and a summary of the key takeaways that brands could consider when incorporating sustainability into their brand,communication,research and tracking activities.2.Brand rankings the top ten travel brands for each of eleven countries using our Consideration score,which we collect daily f
11、rom consumers around the globe.3.Destination rankings the top ten international destinations for consumers in each of eighteen countries using our Consideration score,which we collect daily from consumers around the globe.Speak to salesSpeak to salesForeword&key takeawaysTravel and tourism brands ha
12、ve an important role to play in shaping the evolution of sustainable travel.YouGov data shows that almost half of all consumers across 43 countries(46%)like it when brands get involved in social issues,while more than two in five consumers worldwide(44%)say they try to buy only from socially and env
13、ironmentally responsible companies.An effective sustainability program signals that an organization or destination aspires to more than providing a service or attracting visitors,but that it wishes to actively make a difference and inspire travelers to enjoy travel more responsibly.As we write this
14、report in summer 2022,severe heat waves,droughts and forest fires have hit Europe,America,and large parts of APAC,making climate change increasingly tangible for the average person.More emphasis is now placed by the public on learning what brands are doing to become more sustainable.The shifts in co
15、nsumer attitudes can happen not only after major natural events or disasters but also following broader technological or societal disruptions and at an individual level for instance,after having a baby.Sustainability campaigns and efforts,therefore,need to be consistent and ongoing.But volume and co
16、nsistency in sustainability messaging is not enough.It is also necessary to measure the effectiveness of sustainability-related brand messaging to ensure that brand values align with fundamental audience values,and that organizational efforts are landing with customers and considerers.With all that
17、in mind,weve used our experience working with travel brands to distil a handful of key takeaways.The importance of sustainabilityin travel brand developmentBy YouGovs Global Sector Head for Travel&Tourism,Eva Satkute S to salesSpeak to considerations in brand development Authenticity.Your brand stor
18、y begins internally.Your people and processes define how sustainable your organization really is.Identify areas where you can be more sustainable,and develop a network of sustainability champions to support,promote and develop sustainability in an authentic way.Make sure that your strategy is repres
19、entative of the people who work for the organization and are passionate about sustainability.For destinations involve community leaders,industry stakeholders,sustainability champions and content creators who could help define and promote your destination.Engaging wider groups could help discover the
20、 uniqueness associated to your brand and together you could weave the new sustainable brand story.Differentiation.A sustainability strategy offers an opportunity to recreate what your brand stands for.Through that you can also redefine traveler experiences,create more meaningful connections with cus
21、tomers or visitors who care about the environment,who wish to engage with local communities in a more meaningful way,and those seeking to immerse in culture to satisfy curiosity and wanderlust.Sustainability efforts and active brand positioning from a sustainability angle can help set brands and des
22、tinations apart from competition,attract tourists or customers who have previously not considered the brand and are typically willing to spend more when traveling.Geographical nuance.If consumers have a positive sustainability experience in a domestic market,they are likely to have the same expectat
23、ions when they reengage with your brand abroad.Consistent efforts to be more sustainable and to communicate that actively across all geographies will help align how consumers experience your brand.Discover living dataDiscover living datavCommunication considerations Internal alignment.Often,brand ma
24、nagers,designers or copywriters lack full visibility of what their companies are doing to become more sustainable and that stands in the way of transmission to customers.To tackle this issue,brand managers need to align themselves more closely to strategy and operations teams.Once brand managers hav
25、e full visibility of internal processes,they can creatively communicate brand purpose and sustainability efforts to consumers.Trust.Brands have to maintain consistency in their efforts to be sustainable and maintain clear communication about it to avoid the risk of being accused of greenwashing.In J
26、anuary 2021,the European Commission published a report about screening websites for greenwashing.Half of the green claims it examined lacked evidence:In more than half of the cases,the trader did not provide sufficient information for consumers to judge the claims accuracy.In 37%of cases,the claim i
27、ncluded vague and general statements such as conscious,eco-friendly,and sustainable which aimed to convey the unsubstantiated impression to consumers that a product had no negative impact on the environment.Moreover,in 59%of cases,the trader had not provided easily accessible evidence to support its
28、 claim.Consistency.Although global brands may pursue a consistent sustainability strategy across all their operations and offices,consumers in different countries notice those efforts differently and thus reward brands with varying degrees of purchase consideration.Communication can tackle that chal
29、lenge but requires consistency across geographies and via email,social media and other marketing to salesSpeak to salesNew research areas to explore9Understand relevance.Capturing attention and winning conversion requires an interplay between life and brand values.Consumers often state they want to
30、be more eco-friendly,but most will not make trade-offs if it is difficult,inconvenient,or costly.For instance,when selecting flights,around one in three(35%)say they would be willing to pay more for an environmentally-friendly flight,but 6%more people(41%)say that other factors would still be more i
31、mportant than sustainability.Therefore,understanding consumer life values and their connection to the travel category is a vital part of winning market share.Make it a focus area of your sustainability research efforts.Explore the halo effect.Partnering with other sustainable brands can showcase a c
32、ollaborative affiliation and have a positive impact on core brand.Find out which other organizations would best align with your brand values or your vision.For example,are there responsible food or toiletries suppliers that would be the right partners for your hotels?Does your Destination Management
33、 Organization work with leading B Corporations in travel or engage with travel companies which propagate responsible tourism?Does your brand mainly collaborate with travel and lifestyle influencers,or do you involve leading content creators promoting responsible consumption and net zero living?Which
34、 are the best partners for your brand and how effective those partnerships are or can be should be another important area to living dataDiscover living dataMethodologyMethodologyYouGov publishes brand rankings yearly based on the data from our always-on brand tracker,YouGov BrandIndex and destinatio
35、n tracker,YouGov DestinationIndex.Both travel brands and destinations are tracked daily around the world,enabling us to consistently and accurately measure consumer attitudes towards those brands(organizations in the travel industry and countries tracked in a dedicated YouGov BrandIndex sector surve
36、y).However,instead of taking the views of a general population,we zoomed in on how those brands in the travel and tourism industry rank amongst the Responsible Traveler segment i.e.those who self-identify as wellness-focused,care about environmental impact and are culturally 10 brands(Ranking criter
37、ia)RankingsBrands are ranked by Consideration scores between 2021-22(1st July 2021 to 30th June 2022)Base sizeA minimum base size of 100 is selected for a brand to qualify for the rankingNumber of days trackedAdditionally,a brand must have a non-zero volume for at least 6 months(183 days)in order to
38、 qualify for the ranking with the exception of Denmark where a non-zero volume for 5 months(150 days)applies.AudienceResponsible Travelers are defined as consumers who indicate they are wellness-focused,care about environmental impact and are culturally mindedBrand InclusionOnly country brands(desti
39、nations)are included;domestic market excluded from top 10.The airlines and transportation sub-sectors have been excluded from this ranking.Top improvers(Improvers criteria)RankingsTo determine the biggest improvers,brands have been sorted by change in score(highest to lowest between time range of 20
40、21-22 vs 2020-21)Base sizeA minimum base size of 100 is selected for a brand to qualify as an improverNumber of days trackedAdditionally,a brand must have a non-zero volume for at least 18 months(548 days)in order to qualify as an improverAudienceResponsible Travelers are defined as consumers who in
41、dicate they are wellness-focused,care about environmental impact and are culturally mindedBrand InclusionOnly country brands(destinations)are included;domestic market excluded from top 10.The airlines and transportation sub-sectors have been excluded from this ranking.Speak to salesSpeak to salesA g
42、lance at Responsible TravelersResponsible Travelers,an audience type which YouGov tracks daily,tend to have strong views about environmental policies and the social corporate responsibility efforts of their favorite brands.Before we look at how this audience views traditional travel and destination
43、brands globally,lets take a peek at a few facts that we know about this consumer Based on the latest data from YouGovs Global Travel Profiles a daily global travel survey-we estimate the market size of Responsible Travelers to exceed 300 million people in the 25 countries tracked.Compared to the gen
44、eral population,more than two thirds(72%)of Responsible Travelers are incredibly passionate about traveling.In July 2022,67%planned to take a domestic trip and 33%planned international travel in the next 12 months.More Responsible Travelers fall into the Middle income(between 75%and 200%of the media
45、n;34%vs 29%of Gen Pop average in 25 countries surveyed),and Higher income categories(higher than 200%of the median;14%vs 12%Gen pop),so they tend to have the means to travel.In their most recent vacation,half(50%)of Responsible Travelers traveled with their partner,34%with their children,29%took a m
46、ulti-generational trip,32%went away with friends,whilst 6%traveled solo and 5%with pets(according to survey results in July 2022).Responsible Travelers are more likely to buy from socially and environmentally responsible companies(61%vs 44%),and are also more likely to agree that you can only ever g
47、et to know a country by experiencing its culture(75%vs 67%)compared to the Gen Pop average in the 25 countries surveyed.As for their favorite types of vacation,Responsible Travelers lean toward the following trips:visiting friends and family(32%),beach(30%),culture and history(28%),combined relaxing
48、 and sightseeing/activity holidays(26%),and city breaks(24%).million people300countries tracked25passionate about traveling72%traveled with their partner50%prefer to buy from responsible companies61%Explore living dataExplore living dataData from YouGov BrandIndex,our global,daily brand-trackerTrave
49、l brand rankings BrandIndex:Travel brand rankings 2022RankBrand NameScore1B32.02Flight Centre25.73Airbnb22.74Tripadvisor16.65Webjet15.86Spirit of Tasmania14.37Expedia13.58Hertz12.49Novotel12.310Hilton12.2Top ten travel brandsBrands are ranked based on Consideration score between July 1st2021 and Jun
50、e 30th 2022.Discover living dataDiscover living NameScore1Expedia29.42Airbnb23.53B20.04Tripadvisor19.55Trivago17.36Marriott14.97Hilton11.18Sheraton7.79VRBO7.510Kayak5.1Top ten travel brandsYouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021
51、 and June 30th 2022.Discover living dataDiscover living NameScore1VR41.92Aurinkomatkat23.73Tjreborg19.54Scandic16.15H13.76TUI13.67B13.58ebookers10.19Trivago9.310Momondo8.5Top ten travel brandsYouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2
52、021 and June 30th 2022.Discover living dataDiscover living NameScore1B39.92TUI23.83Best Western22.44Steigenberger19.95Holiday Inn18.86Hilton17.57Maritim17.48ibis16.69FeWo-direkt16.010Expedia15.9Top ten travel brandsYouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration
53、score between July 1st2021 and June 30th 2022.Discover free Buzz rankings dataDiscover free Buzz rankings ArabiaRankBrand NameScore1Hilton24.02InterContinental(IHG)17.83Holiday Inn16.94Sheraton16.45Marriott16.16Hyatt16.17B14.48Movenpick13.19Ramada11.210Almosafer11.0Top ten travel brandsYouGov BrandI
54、ndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover living dataDiscover living NameScore1B21.32Agoda18.73Expedia17.64Klook17.65Shangri-La17.06Marriott15.37T14.28H14.09Airbnb13.510Grand Hyatt12.8Top ten travel brandsYouGov Bra
55、ndIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover living dataDiscover living NameScore1SJ33.42H18.63B18.14Ving13.25TUI11.86Airbnb11.07Momondo10.38Apollo9.29Expedia7.710Trivago6.5Top ten travel brandsYouGov BrandIndex:Tra
56、vel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover living dataDiscover living NameScore1Agoda21.52Traveloka17.03B16.54Expedia15.25TravelGo12.56H10.57Airbnb9.78T9.49Tripadvisor6.610Travizgo6.6Top ten travel brandsYouGov BrandIndex:Tr
57、avel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover living dataDiscover living Arab EmiratesRankBrand NameScore1Burj Al Arab20.12Hilton20.03Marriott19.74Atlantis The Palm,Dubai19.15Rotana18.06Emirates Palace17.87Jumeirah16.78Sherato
58、n16.39Hyatt15.410Radisson15.3Top ten travel brandsYouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover living dataDiscover living KingdomRankBrand NameScore1Premier Inn35.32B29.93Airbnb26.44Travelodge23.15Expedia1
59、7.36Holiday Inn17.27Jet2holidays15.78Hilton15.09Best W13.5Top ten travel brandsYouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between July 1st2021 and June 30th 2022.Discover free Buzz rankings dataDiscover free Buzz rankings dataTop ten travel StatesRankB
60、rand NameScore1Marriott39.82Hilton32.43Holiday Inn31.44Holiday Inn Express30.15Courtyard by Marriott30.06Hampton by Hilton28.47Best Western27.38Hilton Garden Inn25.89Embassy Suites25.610Comfort Inn25.1YouGov BrandIndex:Travel brand rankings 2022Brands are ranked based on Consideration score between
61、July 1st2021 and June 30th 2022.Discover free Buzz rankings dataDiscover free Buzz rankings dataDestination rankingsData from YouGovs DestinationIndex,our always-on destination brand rankingBrands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.AustraliaRankDestinati
62、onScore1New Zealand37.52Japan21.93Canada20.64United Kingdom 20.55Singapore19.66Italy17.57France16.18Thailand13.19Maldives11.410Germany11.2YouGov DestinationIndex:Destination rankings 2022Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingBrazilR
63、ankDestinationScore1Portugal38.42France28.73Italy27.74Canada26.35United States of America 23.46Maldives22.67Dubai(UAE)20.58Australia19.59Spain17.810Mexico17.1YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak
64、 to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingCanadaRankDestinationScore1Italy24.72United States of America22.73France22.04Greece19.95Australia19.36United Kingdom19.27Japan19.08Mexico18.19The Bahamas15.610Norway15.2YouGov DestinationIndex:Destin
65、ation rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingDenmarkRankDestinationScore1Germany27.52France26.93Italy25.14Greece22.65Spain21.16Norwa
66、y19.87Portugal17.88Sweden17.49Switzerland16.010Netherlands14.3YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey ra
67、nkingFinlandYouGov DestinationIndex:Destination rankings 2022RankDestinationScore1Spain32.72Sweden29.53Greece28.14Italy27.05Germany25.46Iceland21.47Portugal21.28France20.09Norway18.210Denmark17.3Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExp
68、lore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingGermanyRankDestinationScore1Italy29.62Austria27.13Denmark23.44France23.05Spain22.76Greece21.47Sweden21.18Netherlands20.59Norway20.310Switzerland19.1YouGov DestinationIndex:Destination rankings 2022Brands are ran
69、ked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingIndonesiaRankDestinationScore1Japan31.22Singapore23.03South Korea21.34Dubai(UAE)16.95Saudi Arabia16.86Switzerland12.57Au
70、stralia11.48Malaysia9.69Netherlands9.410New Zealand9.4YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingIta
71、lyRankDestinationScore1Spain26.52Portugal19.43Greece18.24France18.15United Kingdom12.86Switzerland10.47Norway10.48United States of America10.39Germany9.210Sweden8.2To find out the biggest improvers,brands have been sorted by change in score(highest to lowest between time range of 2021-22 vs 2020-21)
72、YouGov DestinationIndex:Destination rankings 2022DestinationPrevious ScoreCurrent Score Change in ScoreSpain21.526.54.96France14.718.13.35Switzerland8.010.42.40Portugal18.019.41.46Norway9.310.41.13Dubai(UAE)6.06.70.67Germany8.69.20.65Greece17.718.20.49United Kingdom12.512.80.29Thailand4.04.30.28Bigg
73、est improversPreferred destinationsBrands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingMexicoRankDestinationScore1Canada19.22United States of America17.33Fran
74、ce15.04Spain13.85Italy13.56Japan11.37Switzerland8.38Colombia8.09United Kingdom8.010Peru7.8YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore
75、living dataBuild a survey rankingNorwayRankDestinationScore1Spain36.92Denmark29.43Sweden23.14Germany19.05France18.26Italy17.47Portugal17.28Greece16.89United Kingdom16.010Netherlands13.8YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 20
76、21 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingSaudi ArabiaRankDestinationScore1Dubai(UAE)27.12Egypt25.83Maldives23.24Abu Dhabi(UAE)17.75Bahrain17.66Switzerland16.37United Kingdom14.78Singapore13.69United States of Amer
77、ica12.610Spain12.5YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingSingaporeRankDestinationScore1Japan33.8
78、2New Zealand26.53Australia24.84Switzerland24.65Malaysia21.36South Korea21.07Thailand19.98Taiwan19.59Germany15.210United Kingdom14.6YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dat
79、aBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingSpainRankDestinationScore1Portugal29.92Italy29.23France24.04Greece20.15United Kingdom18.66Germany16.97Norway15.08United States of America14.89Japan13.810Iceland12.4To find out the biggest improvers,brands have been sorted by c
80、hange in score(highest to lowest between time range of 2021-22 vs 2020-21)YouGov DestinationIndex:Destination rankings 2022DestinationPrevious ScoreCurrent Score Change in ScorePortugal24.629.95.34United Kingdom14.518.64.04Italy26.129.23.11Germany14.516.92.43France22.224.01.81Dubai(UAE)4.15.41.24Tha
81、iland5.36.31.02China2.93.90.99Canada10.311.30.98Puerto Rico4.15.10.98Biggest improversPreferred destinationsBrands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey ranki
82、ngSwedenRankDestinationScore1Italy27.22Spain27.13Norway23.74Denmark22.95France22.46Greece21.47Germany20.68United Kingdom19.79Portugal19.610Finland15.3YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to sale
83、sExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingThailandRankDestinationScore1Japan40.82South Korea22.63Switzerland21.44Singapore18.05United States of America15.86China15.27France15.18Australia13.09Hong Kong12.810Lao PDR12.6YouGov DestinationIndex:Destinat
84、ion rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingUnited Arab EmiratesRankDestinationScore1Maldives24.92Singapore20.03Switzerland19.34Canad
85、a18.45United States of America18.46United Kingdom18.17Philippines17.08Japan16.09Malaysia14.610Thailand14.4YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak
86、to salesExplore living dataBuild a survey rankingUnited KingdomRankDestinationScore1Italy32.92Spain32.83France27.74Greece25.55Portugal25.16Ireland24.17Germany20.08Canada17.89Iceland17.610Norway17.6To find out the biggest improvers,brands have been sorted by change in score(highest to lowest between
87、time range of 2021-22 vs 2020-21)YouGov DestinationIndex:Destination rankings 2022DestinationPrevious ScoreCurrent Score Change in ScoreSpain29.532.83.36Puerto Rico3.64.91.39Singapore6.88.11.23Malaysia5.26.10.92Brazil3.64.30.71France27.027.70.69United States of America15.616.20.62Egypt5.56.10.57Mexi
88、co7.58.00.47Italy32.532.90.46Biggest improversPreferred destinationsBrands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a survey nowSpeak to salesExplore living dataBuild a survey rankingUnited StatesRankDestinationScore1Cana
89、da29.52United Kingdom24.53Italy24.34France21.55Scotland20.36Iceland18.47Australia17.38Sweden17.19Germany16.910Mexico16.0YouGov DestinationIndex:Destination rankings 2022Brands are ranked based on Consideration score between July 1st 2021 and June 30th 2022.Speak to salesExplore living dataBuild a su
90、rvey nowSpeak to salesExplore living dataBuild a survey report contributorEva Satkute StewartYouGovs Global Head of Travel&TourismGet in touch to find out where your brand or destination ranks,or to discover how YouGov can help you plan and track brand activityGet in touchAt YouGov we are focused on
91、 helping our clients find answers to complex questions and connect the dots between what people say they may do and their actual sustainability actions.If you wish to find out more,get in touch.YouGov,2022,all rights reserved.All materials contained herein are protected by copyright laws.Any storage
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95、ul to do so.Thank youYouGov is an international research,data and analytics group.We have been building an ever-growing source of consumer data for over 20 years,creating the richest and most complete understanding of your customers complex lives.We call it living data.Understand what 20 million+registered panel members in over 55 markets are thinking,on over a million-and growing-data points.Re-Contact and dig deeper to explore,plan,activate and track marketing activity with certainty,at speed,every time.Living Consumer Intelligence.2022 YouGov PLC.All Rights Reserved|RP