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1、 Newzoo 2022Consumer Insights Games&EsportsGlobal coverage with Dozens of KPIs including more than 200 variables capturing surveyed on their gaming behavior and attitudes,including funnel metrics and audience profiles Easy-to-use accessJAPANMEXICOBRAZILARGENTINACHILECOLOMBIAAUSTRALIANEW ZEALANDCHINA
2、INDIASOUTH KOREATHAILANDTAIWANINDONESIAVIETNAMMALAYSIAPHILIPPINESSINGAPOREPOLANDUNITEDSTATESCANADAUNITED KINGDOMGERMANYFRANCESPAINITALYRUSSIASOUTH AFRICANETHERLANDSBELGIUMSWEDENFINLANDTRKIYEEGYPTSAUDI ARABIAUNITED ARAB EMIRATESInterested?Email us at:Newzoo 2022 Newzoo 2022Welcome to our market insig
3、hts report series!Gaming is among the worlds biggest entertainment and media platforms.An in-depth understanding of the complex gaming landscape is crucial to identify the most valuable opportunities gaming audiences have to offer.This understanding is not only important for game publishers and deve
4、lopers but also for any company wanting to reach and authentically engage with the broadest and most diverse subset of the worlds population.In each of these reports,we will dive into one of the markets covered in our Consumer Insights-Games&Esports research,which covers 36 diverse markets around th
5、e globe.This series of reports will include some high-level takeaways from this research along with insights taken from our Global Games Market Report and Newzoo Expert.The data contained in these reports is a snapshot of the much broader scope of data we cover on global gamers.Please contact us if
6、you would like to learn more about Newzoo Consumer Insights Games&Esports or any of the other products covered in this report.We hope you enjoy the report!,Head of Consumer InsightsNewzooPlayers and Revenues in 2022Gaming EngagementPlaying and Viewing Behavior Gaming Persona DistributionDemographics
7、 and Motivations to PlayPlatform Play BehaviorTop Games&GenresPayers and Paying MotivationLooking for More Gamer Insights?About Newzoo789517 Newzoo 2022in the worldin the worldNewzoo Global Games Market Report|November 2022Market estimates and forecasts are included for markets/countries.
8、Newzoo 20221 1Game Enthusiasts are consumers who engage with gaming through playing,viewing,owning,and/or social behavior.2 2Other gaming engagement includes visiting online gaming communities,discussing video games with family and friends,listening to gaming podcasts,and attending large in-person g
9、aming conventions.Consumer Insights Games&Esports 2022Total online population aged 10-65(n=2,010)Newzoo 2022Only ViewingPlaying&ViewingConsumer Insights Games&Esports 2022Total online population aged 10-65(n=2,010)TotalPlayersTotalViewersEsportsAudienceEsportsEnthusiastsViewers are those that watch
10、live-streamed or pre-recorded gaming video content in the past 12 months.Esports Audience are those that watch professional competitive gaming(esports)video content in the past 12 months.Esports Enthusiasts are those that watch gaming(esports)video content once a month or more.Over a third of the U.
11、K.online population view gaming video content(36%),with 15%watching esports content.A very similar share only play video games and dont view gaming video content(36%)to those who play and view(35%).On the other hand,just viewing gaming video content is not common(1%)in this market.Only Playing Newzo
12、o 2022Newzoos proprietary gamer segmentation wherein playing,viewing,owning,and socializing/other gaming engagement are the four main dimensions for classification.Gaming Persona Distribution in United KingdomConsumer Insights Games&Esports 2022Total online population aged 10-65(n=2,010)While all Ne
13、wzoo gaming personas are represented,Time Fillers stand out as the most common persona followed by Mainstream Gamers.Being the most common persona,Time Fillers are more casually engaged with playing and less interested in viewing,while Mainstream Gamers spend a significant amount of time playing and
14、 viewing gaming video content.Newzoo 2022Consumer Insights Games&Esports 2022Those who have played video games on a PC,console,or mobile in the past 6 months(n=1,395)10-2021-3536-5051-65MaleFemaleNon-Binary/Other Newzoo 2022%Past 6 months playersTotal online population aged 10-65(n=2,010)Consumer In
15、sights Games&Esports 202229%46%41%MobileConsolePCBase:Players of each platform(Past 6 months)Mobile players(n=905);Console players(n=806);PC players(n=569)5h 10mins3h 59mins5h 42minsMobileConsolePC Newzoo 2022Newzoo Expert October 2022PC,PS4,PS5,Xbox One,Xbox Series X|SWant more in-depth games data
16、like Newzoo 2021Consumer Insights Games&Esports 2022Those who have played video games on a PC,console,or mobile in the past 6 months(n=1,395),Total payers(past 6 months)(n=883)For a sale/special offer/good pricePlay with friends or familyUnlock extra/exclusive playable contentPersonalize characters
17、or things built in-gameAccess a subscriptionBase:Total Payers(past 6 months)Base:Players(past 6 months)Unlock the of gamers in 36 key markets.1 Payers:Past 6 months players who,on average,spendmoney on a monthly basis on games on a PC,console,ormobiledevice.Spendingmoneyincludesgifts,downloadable co
18、ntent,subscriptions,and other micro-transactions.is the top motivator to spend money on games in the United Kingdom.Meanwhile,over a quarter spend money on games to play with friends or family which highlights the importance of the social aspects of video games to payers in this market.Newzoo 2022Pr
19、ofile Gamers in your Target Markets with the Most Comprehensive Games Research Based on 75,000+ConsumersJPNLITBEAUDECAFRFIUKUSTWPLNZSESGESKRIDTHVNPHMYINZABRMXTRSAAEAREGCLCOCNRUMarketsMetrics trackedConsumers SurveyedGame Franchises CoveredA Residential Developed Approach methodology is used in AR,BR
20、,CL,CN,CO,EG,IN,ID,MY,MX,PH,RU,SA,ZA,TH,TR,AE,and VN.The results for these markets are representative of active internet users in residential developed areas in respective countries/markets.In CN results are representative of the population in Tier 1 and 2 cities.Years of Gamer Research experienceIn
21、terested?Email us at:Newzoo 202216LimitedLimitedLimitedLimitedLimitedLimitedInterested?Email us at:Newzoo 2022 Newzoo 2021Global,regional,market key metricsMarket sizing,trends,forecastsTrends,Market Sizing,Forecast DataGames&Market Engagement Data Covers 100+metrics for Thousands of Games on PC,Console,and Mobile,including MAU,DAU,Lifetime Players,Revenues,ViewershipOver 75,000*consumers surveyed worldwideMotivations,drivers,playing behaviorPlayer Demographics&Psychographic DataEmail us at:*Based on Consumer Insights-Games&Esports 2022