《Hanover Research:2022年美国高校生源调查报告(英文版)(33页).pdf》由会员分享,可在线阅读,更多相关《Hanover Research:2022年美国高校生源调查报告(英文版)(33页).pdf(33页珍藏版)》请在三个皮匠报告上搜索。
1、2022 NATIONAL PROSPECTIVE STUDENT SURVEY 2 2022 Hanover ResearchHEDWP0522 2022 Hanover ResearchHEDWP0322INTRODUCTIONProspective students are critical consumers,and the factors that influence their choice in postsecondary education are growing more diverse.They continue to seek flexible scheduling,di
2、gital coursework options,and shorter degrees or certificates in addition to a traditional four-year,on-campus experience.Facing economic uncertainty and concerns about job prospects after graduation,students expect value in their education and a strong return on investment.These needs,though importa
3、nt,come at a challenging time for higher education institutions.With nearly a million fewer students in college than before the COVID-19 pandemic,leaders are tasked with filling class rosters as potential students consider a range of competing options and interests.This comes after nearly three year
4、s of remote and hybrid learning,which has acclimated high school students to learning from a distance.Consequently,the pandemic has also exacerbated critical gaps in preparation.Many potential students believe they arent prepared for the rigors of postsecondary academics or the demands of independen
5、t living,which could leave colleges and universities scrambling to help first-year students establish a foundation for long-term success.In July 2022,Hanover Research surveyed more than 1,000 high school sophomores and juniors,ages 16 to 19,from across the United States who are at least slightly lik
6、ely to enroll in an undergraduate or non-degree program at a higher education institution upon completion of high school.The survey examines the factors that are important to prospective students when considering where to apply and enroll.The findings provide insights on their preferred academic pat
7、hs,geographic preferences,means of communication,and more.Higher education leaders must understand the changing needs,learning preferences,and concerns of potential students.Keeping these factors top of mind,colleges and universities can begin an effective conversation that could ultimately lead to
8、enrollment.Is your organization prepared to predict and respond to changing student expectations?Download 5 Higher Ed Trends to Watch in the 202223 Academic Year to find out.“Many potential students believe they arent prepared for the rigors of postsecondary academics or the demands of independent l
9、iving”3 2022 Hanover ResearchHEDWP0522TABLE OF CONTENTS2/INTRODUCTION4/SUMMARY OF KEY FINDINGS6/DEGREE AND PROGRAM INTERESTS9/LEARNING PREFERENCES14/DECISION-DRIVING FACTORS18/COLLEGE PREPARATION AND ORIENTATION22/COMMUNICATION PREFERENCES26/CONCLUSION29/APPENDIX32/ABOUT HANOVERHANOVER RESEARCH FOR
10、HIGHER EDUCATIONHanovers insights help higher education institutions strengthen their academic portfolios,maximize enrollment and retention,manage costs,improve brand perception,and engage alumni.From research to consulting and advisory services,our solutions address a comprehensive array of challen
11、ges to achieve the best possible outcomes for our clients and the students they serve.BY THE NUMBERS15%increase in net tuition revenue our clients experience$500M in new program revenue$700M in total grant awards 11x average ROI with membership600+higher education members 3000+research projects comp
12、leted since 2020 For more information about Hanovers solutions and services,turn to page 32 or visit 2022 Hanover ResearchHEDWP0522SUMMARY OF KEY FINDINGSEven as elements of normalcy return to college campuses,pandemic-related shifts continue to affect prospective students expectations around flexib
13、le learning and to challenge their academic and financial preparedness.5 2022 Hanover ResearchHEDWP0522Most prospective college students view a four-year bachelors degree program as their top choice,but its not the only option theyll consider.One-third are willing to consider other options such as c
14、ertificate and other non-degree programs.Meanwhile,after nearly three years of remote and hybrid learning,they continue to expect digital course options and flexible scheduling.These shifts havent dampened the interest in returning to campus.Nearly half are eager to learn in person.Still,many enroll
15、ees have self-assessed deficits in academic and social skills,which underscore the critical need to develop and market resources that deliver targeted preparation.SUMMARY OF KEY FINDINGS PROSPECTIVE STUDENTS WANT FLEXIBILITY,SUPPORT,AND VALUE They are most interested in a bachelors degree,but 43%may
16、 also want an associate degree One-third are considering more than one degree,non-degree,or certificate program 34%are interested in part-time attendanceDegree and Program Interests Exclusively on-campus courses are the top choice for one-half of prospective students,but many others(36%)express an i
17、nterest in hybrid courses Only 19%of respondents want to attend college fully onlineLearning Preferences When it comes to choosing a college,89%of students consider cost very or extremelyimportant The price of attendance is an important factor for first-generation students(49%vs.34%)Future monetary
18、benefits,including salary potential(77%)and resume/job credentials(71%)are key factors in choosing a programDecision-Driving Factors 38%of prospective students say they are very or extremely prepared to continue their education after high school 55%worry about balancing schoolwork with non-academic
19、responsibilities One-third of prospective students worry they lack adequate life and communication skills Orientation events focused on tours(56%)and social activities(53%)hold the most influenceCollege Preparation and OrientationTODAYS PROSPECTIVE STUDENTS HAVE EVOLVING EXPECTATIONS AND NEEDS Colle
20、ge websites(55%)and search engines(53%)remain top sources of information Instagram remains the top social media platform(80%)for interacting with institutionsCommunication Preferences6 2022 Hanover ResearchHEDWP0522DEGREE AND PROGRAM INTERESTSTodays prospective students are looking for more diversif
21、ied educational paths,with flexible scheduling and a broad mix of creative and technical academic programs.7 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCESINTENDED DEGREE TYPEDEGREE AND PROGRAM INTERESTSAbout half of all respondents(46%)plan exclusively to pursue a bachelors degree.That number h
22、as been steadily dropping over the past two years:In 2021,55%of prospective students planned to earn a bachelors and in 2020 that figure was as high as 61%.Another 13%of respondents are most likely to only pursue an associates degree.A smaller share of respondents considers an undergraduate certific
23、ate or non-degree program 5%and 4%,respectively as their top choice.But not all decisions are set in stone:One-third of respondents are weighing multiple types of degree options,which suggests that issues of cost,caution,and an institutions core competencies are top of mind for many students seeking
24、 to make a smart decision and investment.WHAT IS YOUR PREFERRED DEGREE?Non-credit Program4%Undergraduate Certificate5%Bachelors Degree13%Associate DegreeMultiple33%46%8 2022 Hanover ResearchHEDWP0522INTENDED PROGRAMArt is the most popular field of study(31%),followed by psychology(29%),health and ex
25、ercise science(28%),business(24%),and music(23%).Those fields have remained top contenders among prospective students since 2020.Art placed second in this survey for the past two years,while psychology topped the list in 2020 and 2021.THE TAKEAWAYWith one-third of potential students considering mult
26、iple degree types,institutions must have a thorough understanding of the paths enrollees may take to receive a degree or certificate and how the pandemic and evolving career trends could influence which program a prospective enrollee will ultimately choose.DEGREE AND PROGRAM INTERESTSWHAT IS YOUR IN
27、TENDED MAJOR OR FIELD OF STUDY?ArtPsychologyHealth&Exercise ScienceBusinessMusicBiologyHistoryMathematicsComputer ScienceOtherEnglishEducationSociologyEngineeringChemistryEnvironmental SciencesPhilosophy&Religious StudiesAnthropologyCommunication StudiesPhysicsPolitical ScienceUnsure31%29%24%23%21%2
28、8%15%14%14%14%13%14%13%13%10%9%9%12%8%8%5%7%Does your institutions academic portfolio align with todays in-demand career paths?Download Top 10 Degrees on the Rise in 2022 to find out if youre offering the degrees that will translate into careers.9 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCESPr
29、ospective students want varied course formats,schedules,credit loads,and degree types,pressuring colleges and universities to offer a wide set of learning opportunities.10 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCESTOP FORMATS FOR BACHELORS DEGREE PROGRAMSLEARNING PREFERENCESWHAT IS YOUR PREF
30、ERRED DELIVERY FORMAT FOR A BACHELORS DEGREE PROGRAM?Select all that applyFully on-campus courseHybrid course(with part taken online and part taken on-campus)Fully online coursesNot sure11%19%36%49%An on-campus experience is the top choice for half of respondents(49%)seeking a bachelors degree.But,t
31、his preference has declined in popularity since the onset of the pandemic.In 2021,an on-campus option was sought by 60%of respondents,and the share was even greater(66%)in the 2020 survey,which surveyed prospective students in late fall of 2019,prior to COVID-19.Still,many of todays prospective stud
32、ents remain interested in a hybrid option(36%),and 19%of bachelors degree-seeking students intend to take their coursework entirely online ratios that arent vastly different from those of 2021 and 2020 surveys.Meanwhile,11%of current prospective undergraduate students are uncertain of their preferre
33、d delivery format.STUDENT INTEREST IN FULLY ON-CAMPUS COURSES CONTINUES TO DECLINE2022202149%60%66%202011 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCES SCHEDULING NEEDS FOR STUDENTSA full-time course load remains the preferred option for most prospective students(52%).One-third(34%)of responden
34、ts want part-time enrollment,while 14%arent sure which option they want.When it comes to the class schedule,online students express a wider degree of flexibility.Students looking for an in-person course are interested in a more traditional schedule,with 84%interested in weekday classes,while only 59
35、%of prospective online students are interested in this arrangement.WOULD YOU PREFER TO ENROLL FULL-OR PART-TIME?Full-timePart-timeNot sure52%34%14%WHICH OF THE FOLLOWING TIMES WOULD YOU BE INTERESTED IN AN ON-CAMPUS COURSE?Weekdays during the dayWeeknightsWeekends84%19%16%Not sure3%WHICH OF THE FOLL
36、OWING TIMES WOULD YOU BE INTERESTED IN AN ONLINE CLASS?Weekdays during the dayWeeknightsAsynchronous59%26%24%Weekends23%Not sure2%12 2022 Hanover ResearchHEDWP0522LOCATION AND DISTANCEPREFERENCES When it comes to the top geographic areas where prospective students would like to attend a college or u
37、niversity,urban and suburban settings(48%and 41%,respectively)lead the way.Only 19%of respondents expressed interest in attending a program in a rural area.Many are also looking to travel beyond their immediate surroundings,a sign that some level of comfort is returning as COVID-19 safety precaution
38、s and vaccination efforts continue.Roughly one in five prospective students(or 22%)would drive as far as four hours to attend their chosen institution,a slight uptick from 2021 responses.LEARNING PREFERENCESIN WHICH OF THE FOLLOWING GEOGRAPHIC AREAS WOULD YOU CONSIDER ATTENDING COLLEGE?UrbanSuburban
39、RuralNot sure48%41%19%27%HOW FAR FROM HOME WOULD YOU BE WILLING TO GO TO ATTEND YOUR PREFERRED INSTITUTION?8 or more hours from homeI am only interested in attending college in my home town cityLess than 2 hours from home2 to 4 hours from home14%22%22%5 to 7 hours from home10%18%Not sure14%13 2022 H
40、anover ResearchHEDWP0522THE TAKEAWAYInterest in hybrid and online-only options means institutions must look beyond the traditional weekday schedule to capture the market share of prospective students seeking flexibility.Likewise,colleges with vibrant urban surroundings or suburban conveniences shoul
41、d market their distinct advantages.Rural institutions with strong communities may also consider this approach when broadening their outreach,especially as more students consider programs further from home.LEARNING PREFERENCES Is your institution ready to meet evolving student expectations?Download o
42、ur webinar recording Reshaping Recruitment Ahead of the Enrollment Cliff to see how others are identifying new target markets,refreshing recruitment,and launching newprogramming.14 2022 Hanover ResearchHEDWP0522DECISION-DRIVING FACTORSFinances are a key driver of prospective student decisions around
43、 where to apply and which college or university to attend.15 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCESGETTING RETURN ON INVESTMENTDECISION-DRIVING FACTORSIt should come as no surprise that an institutions affordability is the top factor for prospective students(39%).Its an issue that has sh
44、ort-and long-term implications for attendees.In turn,forward-looking concerns such as getting a good job(34%),tuition assistance(30%),and career services(19%)were among other key factors that influence where students might apply for an undergraduate program.As a result,quality-of-life benefits such
45、as campus attractiveness,extracurricular and athletic offerings,new technologies,and campus facilities were ranked less prominently.TOP 10 FACTORS WHEN DECIDING WHERE TO APPLY39%Affordability34%Getting a good job30%Tuition assistance (financial aid,grants,scholarships)30%Flexible course schedule26%L
46、ocation21%Helpful academic services for students (academic advising,tutoring writing center)21%Financial aid availability19%Effective career service for students (career advising,internship placement)18%High-quality professorsDiverse student body18%16 2022 Hanover ResearchHEDWP0522DECISION-DRIVING F
47、ACTORSTOP 10 FACTORS THAT INFLUENCE WHICH PROGRAM TO ATTEND80%76%72%71%71%80%80%89%83%AffordabilityGetting a good jobFinancial aid availabilityTuition assistance (financial aid,grants,scholarships)High-quality professorsEffective career service for students (career advising,internship placement)Flex
48、ible course scheduleApproachable professorsRigorous coursesOffering a specific academic program70%FACTORS INFLUENCING ENROLLMENTWhen it comes to choosing a program,prospective students continue to place heavy emphasis on finances and a colleges ability to support entrance into the workforce.Responde
49、nts overwhelmingly view affordability(89%),getting a good job(83%),financial aid availability(80%),high-quality professors(80%),and effective career services(76%)as very or extremely important factors when making their final decision.17 2022 Hanover ResearchHEDWP0522EDUCATIONAL OBJECTIVES Future ear
50、nings remain a key factor for prospective students furthering their education.High salary potential(77%)and enhanced job/resume credentials(71%)were deemed as very or extremely important.But money isnt everything:Respondents also cited benefits such as exploring academic interests(68%),personal fulf
51、illment(71%),and serving as a role model for their families(57%)as very or extremely important.THE TAKEAWAYThe college decision process can be long and complex,with many factors competing for prospective students attention.Institutions must communicate billing and financial aid issues transparently
52、and actively demonstrate how the investment can deliver long-term career and personal gains.DECISION-DRIVING FACTORSHOW IMPORTANT ARE EACH OF THE FOLLOWING OBJECTIVES TO YOU WHEN CONSIDERING CONTINUING YOUR EDUCATION?Select all that applyEarn a high salary in the futureEnhance my resume job credenti
53、alsTo be a role model for my family57%77%71%Explore my academic interests68%Personal fulfillment71%Optimize your college or university messaging to address evolving student needs and expectations.Check out Higher Ed Branding:3 Tips to Bolster Your Institutions Messaging.18 2022 Hanover ResearchHEDWP
54、0522COLLEGE PREPARATION AND ORIENTATIONProspective students are less confident in their ability to manage the pressures of college life,suggesting more reassurance for first-year success is needed.19 2022 Hanover ResearchHEDWP0522LEARNING PREFERENCESPREPARATIONCONCERNSFor students completing high sc
55、hool in the midst of the COVID-19 pandemic,many of them feel less confident about their level of preparedness for college.Only about 1 in 3 respondents(38%)feel very or extremely prepared to enter a college or university program.ORIENTATION EXPECTATIONSFor incoming college students,finally setting f
56、oot on campus after uneven experiences with in-person learning in high school can stir up feelings of both relief and nerves.Onboarding activities and orientation events can leave a strong impression on students about what the rest of their college experience will be like.Prospective students value
57、up-close college orientation experiences such as campus tours(56%),social mixers with potential peers(53%),and an overview of non-academic services such as recreational facilities and mental health counseling(47%)to help their journeys begin strong.WHAT WOULD YOU LIKE TO PARTICIPATE IN DURING YOUR P
58、ROGRAMS ORIENTATION?56%Campus tour53%Social activities (parties,games,icebreakers)47%Overview of non-academic services (recreational facilities,mental health counseling,financial aid office)41%Overview of academic services/supports40%Overview of academic expectations39%Overview of social opportuniti
59、es30%Faculty meet-and-greet26%On-campus concert5%None of the aboveOVERALL,HOW PREPARED DO YOU FEEL TO CONTINUE YOUR EDUCATION AFTER HIGHSCHOOL?Extremely preparedNot at all preparedSlightly preparedModerately preparedVery prepared17%6%18%38%21%20 2022 Hanover ResearchHEDWP0522TOP ACADEMIC AND PERSONA
60、L CHALLENGESCOLLEGE PREPARATION AND ORIENTATIONThe combination of feeling unprepared academically coupled with their first foray into independent living,could pose a hurdle for many prospective students.Among their top anticipated challenges are discipline and study skills(44%),life duties such as l
61、aundry and cooking(34%),interpersonal communication(33%),writing(26%),and critical thinking(25%).When asked to look ahead to a time when they are enrolled,respondents academic concerns are heightened.In this scenario,more than half cite concerns about having the motivation to complete schoolwork(55%
62、)and their ability to balance college with non-academic responsibilities(53%).A majority(60%)remain concerned about being able to afford their education.60%Being able to pay for my education55%Having the motivation to do my schoolwork/study53%Balancing my schoolwork with my non-academic responsibili
63、ties45%Making friends/Fitting in socially45%Successfully balancing academics and social activities42%Succeeding academically41%Navigating administrative issues(financial aid,signing up for classes)39%Living independently/away from homeNone of the above2%THINKING AHEAD TO WHEN YOU ATTEND COLLEGE,ARE
64、YOU CONCERNED ABOUT ANY OF THE FOLLOWING?ARE YOU CONCERNED THAT YOU WILL NOT BE ADEQUATELY PREPARED IN ANY OF THE FOLLOWING AREAS?Discipline/Self motivation44%Study skills44%General communication skills33%Academic preparation/content knowledge29%Teamwork and collaboration28%Life skills(laundry,cooki
65、ng,managing finances)34%Writing skills26%Critical thinking and problem-solving25%Ability to work independently22%Ability to follow directions15%Comfort with diversity14%Creative thinking23%None of the above5%21 2022 Hanover ResearchHEDWP0522COLLEGE PREPARATION AND ORIENTATIONTHE TAKEAWAY Colleges an
66、d universities must identify the preparation gaps that put applicants at a disadvantage and offer resources to help incoming students tackle them.Similarly,a personal approach to on-campus orientation activities can help students ease the transition and identify academic and personal resources for s
67、uccess.In sum,institutions that focus on providing inclusive messaging,robust support services,and strong orientation and first-year programming will reassure students that your college or university is ready to walk alongside them toward success.Build an inclusive,equitable campus community with da
68、ta-informed practices.Download the 2022 Higher Education Diversity,Equity,and Inclusion Survey.22 2022 Hanover ResearchHEDWP0522COMMUNICATION PREFERENCESIn general,prospective students have consistent preferences when it comes to how they want higher education institutions to connect with them.23 20
69、22 Hanover ResearchHEDWP0522LEARNING PREFERENCESCOMMUNICATION PREFERENCESINFORMATION SOURCESOnline resources including college websites(55%),search engines(53%),and institutions social media platforms(33%)remain among the top information-gathering sources for prospective students.For colleges and un
70、iversities,this suggests the ongoing importance of making intentional investments in digital marketing,website development,and user experience strategy.Prospective students also value other outreach methods,including emails sent from institutions(35%)and printed information sent via mail(31%).In add
71、ition,word of mouth remains a trustworthy pipeline,with 40%of respondents citing insights from friends and family as a primary resource.WHEN RESEARCHING HIGHER EDUCATION INSTITUTIONS,WHAT ARE YOUR PRIMARY SOURCES FOR GATHERING INFORMATION?Select all that applyCollege websitesOnline search engines (e
72、.g.,Google)Family members or friendsInformation sent by email to you from institutionsCollege social media platformsInformation mailed to you from institutionsRankings websites (e.g.,U.S.News and World Report)Admissions representativesOnline discussion forumsArticles in magazines,newspapers,or blogs
73、Regional or national college fairOther55%53%40%33%31%35%30%24%21%19%1%23%24 2022 Hanover ResearchHEDWP0522COMMUNICATION PREFERENCESHOW TO REACH THEM Despite some recent studies showing that young people have a low preference for using email,63%of prospective students say they prefer it for receiving
74、 communications from higher education institutions.And despite the prevalence of social media use,it ranks below text message(50%)and postal mail(31%);only 30%of respondents want to be contacted by a college or university via a social media platform.IN WHICH OF THE FOLLOWING WAYS WOULD YOU PREFER TO
75、 RECEIVE COMMUNICATION FROM HIGHER EDUCATION INSTITUTIONS?28%16%5%31%30%63%50%EmailText messagePostal mailSocial mediaTelephone callOnline newslettersI do not wish to be contacted by higher education institutions25 2022 Hanover ResearchHEDWP0522SOCIAL MEDIAA simple image or video can deliver an impa
76、ctful message.That connection is underscored by the fact that 80%of prospective students view Instagram as their top social media platform for receiving communications from higher education institutions.Other but far less popular sources include Snapchat(45%),Facebook(30%),Twitter(28%),and LinkedIn(
77、13%).THE TAKEAWAY To effectively reach applicants in their preferred digital channels,institutions must strategically curate their outreach to include a robust website,strong search-engine optimization,highly visual social media posts,and personalized targeting via email and printed materials.COMMUN
78、ICATION PREFERENCESPLEASE SELECT THE SOCIAL MEDIA PLATFORMS THROUGH WHICH YOU PREFER TO RECEIVE COMMUNICATIONS FROM HIGHER EDUCATION INSTITUTIONS13%5%30%28%80%45%InstagramSnapchatFacebookTwitterLinkedInOtherCreate cohesive and effective messaging for prospective students while avoiding internalroadb
79、locks.Watch our webinar on Building a Cohesive Brand Identity Across the University to work bettertogether.26 2022 Hanover ResearchHEDWP0522CONCLUSION27 2022 Hanover ResearchHEDWP0522MEET STUDENTS WHERE THEY AREElements of normalcy are returning to the college experience,and most prospective student
80、s still want to earn a four-year bachelors degree on campus.But pandemic-related shifts exposed students to remote and hybrid learning,ultimately boosting their comfort and confidence in digital tools along with a growing interest in flexible scheduling and degree types.Meanwhile,the challenges of r
81、ecent years have also left many enrollees feeling unprepared to face the academic and personal demands of college life.Institutions must understand these evolving issues to ensure continued enrollments and long-term success for the individuals who choose to attend.CONCLUSIONSTUDENTS WANT LONG-TERM R
82、ETURNS ON THEIR INVESTMENTAffordability continues to rank as the top concern for prospective students,with other key needs related to an institutions ability to improve their employability and high earning potential.Financial concerns arent only present after graduation:The study found that 60%of re
83、spondents worry about being able to afford their education during their enrollment,which means academic programs must clearly communicate pricing and financial aid options throughout the entire process.This approach is also key for first-generation students,who are significantly more likely to view
84、affordability as a deciding factor in their search.SUPPORT SERVICES ARE CRITICAL TO FILL KNOWLEDGE GAPSAcademics,social skills,and the demands of independent living continue to pose a challenge for prospective students transitioning from home.Nearly one in four respondents say theyre very or extreme
85、ly unprepared to continue their education,with key gaps in study,interpersonal,and critical thinking skills,among many others.Institutions and high schools both must provide and promote robust support services,success skills coaching,and transitional guidance.Colleges can market these critical resou
86、rces as part of their value proposition to attract enrollees who are concerned about catching up and maximizing their investment.28 2022 Hanover ResearchHEDWP0522CONCLUSIONINSTITUTIONS MUST DELIVER FLEXIBLE SCHEDULES AND DEGREE TYPESWith one-third of prospective students interested in hybrid options
87、,and nearly 20%seeking online-only coursework,its important for colleges and universities to deliver robust digital options.And because many respondents even some who prefer an in-person experience want to take evening and weekend courses,institutions should broaden their scheduling to reach them.To
88、 that end,institutions must also understand shifting demands among students considering multiple degree types and leverage their own strengths to market their offerings effectively.Find out what moves potential students from applicants to enrollees.Read the 2022 National Admitted Student Survey.29 2
89、022 Hanover ResearchHEDWP0522APPENDIX:SURVEY METHODOLOGY AND RESPONDENT CHARACTERISTICS 30 2022 Hanover ResearchHEDWP0522APPENDIXSURVEY METHODOLOGYSurvey Administration and Sample yThe survey was administered online in July of 2022 using the Qualtrics platform.yThe analysis includes a total of 1,044
90、 respondents following data cleaning.yRespondents were recruited through a panel company.Respondent Qualifications yMust be 16-19 years old.yMust live in the United States.yMust be a high school student currently enrolled as a sophomore or junior.Methodology yThe results presented in this report inc
91、lude aggregate results as well as results segmented by race/ethnicity,two-year or four-year institution,private or public institution,and gender.ySample sizes vary across questions as some questions only pertain to a subset of respondents.yConclusions drawn from a small sample size(n20)should be int
92、erpreted with caution.yFor full aggregate and segmented results,please consult the accompanying data supplement.yStatistically significant differences(95%confidence level)between groups are noted with an asterisk(*).yAfter data collection,Hanover identified and removed low-quality respondents.y“Dont
93、 Know or Not Applicable”responses,and equivalent,are often excluded from the figures and analysis in order to focus on respondents who did express an opinion.31 2022 Hanover ResearchHEDWP0522APPENDIXRESPONDENT CHARACTERISTICSHigh School Standing(n=1,044)Sophomore 18%Junior 82%United States Region(n=
94、1,042)South 40%West 25%Mideast 21%Northeast 16%Gender Identity(n=1,044)Female 70%Male 22%Non-binary/Gender non-conforming 5%Not listed/Prefer to self-describe 1%Prefer not to respond 2%First-Generation Status(n=942)Yes,both 41%Yes,one parent 25%No 24%Dont Know 7%Prefer not to respond 3%Income(n=1,04
95、4)Under$25,000 14%$25,000 to$49,999 13%$25,000 to$49,999 11%$75,000 to$99,999 8%$100,000 to$149,999 17%$150,000 to$199,999 4%200,000 or more 4%Not sure 18%Prefer not to respond 11%Race/Ethnicity(n=1,044)White 47%Black or African American 31%Hispanic or Latino(o/a/x)20%Asian 7%American Indian or Alas
96、kan Native 4%Native Hawaiian or Pacific Islander 1%Middle Eastern or North African 1%Not listed/Prefer to self-describe 2%Prefer not to respond 3%Hanover helps higher education institutions address their greatest challenges through comprehensive insights,meaningful analysis,and actionable recommenda
97、tions.Using a broad array of best-practice research methodologies,we help higher education leaders make informed decisions,identify opportunities,and heighten their effectiveness.ABOUT HANOVER RESEARCHOUR BENEFITSDEDICATEDExclusive account and research teams ensure strategic partnership EXPERT200+an
98、alysts with advanced multiple methodology research expertisePh.D.M.B.A.M.Ed.M.Phil.M.P.H.M.S.M.A.J.D.B.A.B.S.Ongoing custom research agenda adapts with organizations needsFLEXIBLEEFFICIENTAnnual,fixed-fee model shares costs and benefitsOTHERPROVIDERSFEES#OF PROJECTSOUR HIGHER EDUCATION SOLUTIONS MAN
99、AGEMENTOptimize your entire enrollment funnel from enhancing prospective student recruitment to maximizing applicants and matriculants.ADVANCEMENTIdentify right-fit donors and maximize giving from your key stakeholders.ACADEMIC PROGRAMMINGBuild a standout academic program portfolio based on student
100、preference and employerdemand.MARKETINGUnderstand your institutions value propositionand communicate it through messaging that resonates.STUDENT SUCCESSIncrease retention and maximize student engagement from start date to graduation.GRANTSTargeted guidance to bolster the quality,volume,and success rates of your grant applications.OPERATIONS&FINANCEObtain comprehensive insights to run an efficient,financially sustainable institution.LEARN MORE: WilsonBlvd.9th FloorArlington,VA 22203(202)559-0050Charlottesville609 E Market Street,Suite 302Charlottesville,VA 22902