《Bastian Solutions:零售:服装与鞋类配送策略指南(英文版)(24页).pdf》由会员分享,可在线阅读,更多相关《Bastian Solutions:零售:服装与鞋类配送策略指南(英文版)(24页).pdf(13页珍藏版)》请在三个皮匠报告上搜索。
1、Strategy GuideBASTIAN SOLUTIONSCreating a foundation for resilience in an ecommerce marketRETAIL:APPAREL+FOOTWEAR FULFILLMENTB A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K3Bastian Solutions10585 N Meridian St.Carmel,IN CONTENTSCopyright 2021 by Bastian Solutions.All rights reserved.All o
2、ther trademarks mentioned are the property of their respective owners.IntroductionThis PlaybookA Retail Fulfillment Strategy for Growth Omnichannel Microfulfillment Ecommerce and ReturnsConsiderations and Tech Options 5 Key Data Considerations Advanced Technologies-Identifying the best operation sol
3、utionsQuality for Top-Notch Customer ExperienceConclusionClosing568910101213-15 16-17182022B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K5INTRODUCTION01Uncovering the evolution of apparel and footwear retail.Apparel and footwear retail is constantly shifting and evolving according to the
4、 whims of seasonal changes,consumer preferences,and in-fashion styles.Shifts to ecommerce,coupled with continued support of traditional brick and mortar channels,is yet another factor that has no doubt impacted the landscape of retail.Companies with omnichannel and direct to consumer(DTC)distributio
5、n are adjusting their strategies for reliable next day deliveries,improved handling of thousands of varied(and ever increasing)SKUs and streamlining distribution centers for a consistent experience across channels.This applies to all facets product fulfillment,distribution and returns operations.The
6、 COVID-19 pandemic has only accelerated the ecommerce trend across the global market and these changes are expected to stay.In 2020 alone,ecommerce accounted for about$1 of every$5 spent on retail worldwide,up from$1 in every$7 just a year prior.As written in a Mastercard Recovery Insights report,wh
7、ile ecommerce has been a driving force across industries,apparel and footwear retail is expected to see a great value growth in the next few years(2020-25)putting the online fashion industry at a$1.0 trillion market value.According to EuroMonitor,estimated projections show a positive growth from 46.
8、6%to 60.32%ecommerce impact by 2024 with apparel accounting for 12.7%and footwear for 11.6%.Resilience for a dynamic global market is strengthened with efficient and flexible distribution center operations for top notch customer satisfaction.“Its the name of the game in our industry today speed to m
9、arket,”says Jay Piccola,former president of PUMA North America,a leading sports apparel distributor.“Consumers see the products that they want,and they want them quickly.”IN 2020 ALONE,ECOMMERCE ACCOUNTED FOR ABOUT$1 OF EVERY$5 SPENT ON RETAIL WORLDWIDE,UP FROM$1 IN EVERY$7 JUST A YEAR PRIOR.ITS THE
10、 NAME OF THE GAME IN OUR INDUSTRY TODAY SPEED TO MARKET.CONSUMERS SEE THE PRODUCTS THAT THEY WANT,AND THEY WANT THEM QUICKLY.-JAY PICCOLA,FORMER PRESIDENT OF PUMA NORTH AMERICA“B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K7THIS PLAYBOOK02Engineering your competitive edge in retail appar
11、el and footwear.IN THIS PLAYBOOK,WE WILL EXAMINE THE BENEFITS OF CREATING A RETAIL APPAREL AND FOOTWEAR STRATEGY THAT LEVERAGES ADVANCED AUTOMATION SOLUTIONS FOR THE FLEXIBILITY AND EFFICIENCY REQUIRED FOR A STRONG,CONSISTENT COMPETITIVE EDGE IN A CHANGING MARKET.Readers will:Gain insight to existin
12、g and new challenges when adapting to increases in ecommerce alongside continued support of existing brick and mortar retail channels.Understand how retailers are looking at hyper-local fulfillment with in-store automation.Understand key data and considerations when identifying the right level of au
13、tomation.Learn about available retail fulfillment technologies and solutions.Understand what is needed to maintain consistent system uptime.STRATEGIZEPicking and packing in distribution centers accounts for 75%of labor activities75%B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K9A RETAIL
14、FULFILLMEMTSTRATEGY FOR GROWTH03Examining the benefits to having a strategy.Whether managing a small or multi-facility retail distribution network,speed to market and a consistent customer experience across channels brick and mortar stores and direct to consumer has a large impact on success.With ec
15、ommerce sales on the rise,the biggest challenge facing retailers isnt whether to shift to ecommerce or combine online and brick and mortar sales and distribution,but rather how to support and execute effectively and efficiently while supporting multiple sales channels.Pandemic-related consumer shift
16、s towards ecommerce arent disappearing.In fact,Mastercard Insights estimates that about A fulfillment strategy helps retailers shift from“surviving”market changes to a more responsive and flexible foundation that can adapt and grow.20 to 30%Failure to move quickly can result in significant setbacks:
17、Lost opportunities Operation pain points and down time Inconsistent customer experience across channels Loss of existing and future customersAnalyzing and strategizing your retail fulfillment operations will help establish understanding of current fulfillment operation status and market consideratio
18、ns to identify the optimizations and changes needed to achieve your business objectives.If you have 100 people in the warehouse now fulfilling orders and you are looking at tripling your growth over the next five years,that would result in a staffing increase to 300 people.That may be an amount of l
19、abor your facility cant handle,or you may not be able find that much labor to support your business.Plus,without changes to the fulfillment strategy it may impact your SLAs(service-level agreements)to the point that customers look elsewhere,”said Mike Clemens,Bastian Solutions Principle Consulting E
20、ngineer.“Thats the do nothing scenario.When we review process improvement ideas,we can compare to the do nothing option to maximize return on investment.”of the shift is expected to be permanent.OMNICHANNELPUMA implemented a goods to person system to consolidate and improve order fulfillment operati
21、ons at its third-party logistics facility.Bastian Solutions experts worked with PUMA to select,design,and implement the fulfillment strategy to expand the companys available SKU-base to 30,000 and also consolidate operations to a single U.S.Westcoast facility.The system can now easily meet same-day
22、fulfillment and peak seasonal demands,handling 200 ecommerce lines and 700 wholesale units per hour per person.This is 2-3 times the amount previously handled.By reviewing their full inventory and order data,together we were able to determine correct bin sizes to maximize the use of the goods to per
23、son system extending the new efficiency gains to footwear fulfillment.B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K11MICROFULFILLMENTThere is no doubt that todays market has fueled a lot of creative approaches and applications of advanced automation technologies.Similar to PUMA in produ
24、ct type sport clothing and footwear an international omnichannel sporting goods retailer decided to turn to a modern,flexible in-store solution.This retailers microfulfillment strategy is using an existing retail space to transform in-store customer experience with the added benefit of serving as a
25、small distribution center for nearby stores.Located on the second floor of a shopping mall building,this customer needed a high-density,high throughput solution within a defined space.Expecting to fulfill orders on the go as customers walk in,browse options,and make selections using product RFID tag
26、s,this flow centers on a positive customer experience.With approximately 1,000 orders per hour during peak times,efficiency and accuracy were key.AutoStore,a goods to person technology,combined with a simple conveyor system,was selected to store,identify,transport,and fulfill the orders on the spot.
27、The goal being to deliver an order,of an average of three items,in about three minutes to the customer.The high-density solution also gives the company flexibility to facilitate fulfillment to nearby stores,cutting the replenishment rate from the primary distribution center.ECOMMERCE&RETURNSAn ever-
28、changing market sphere,retailers are also balancing the intricacies of ecommerce.Ecommerce operations inherently have a lot of manual processes due to the high number of units that need to be handled.This can be very labor intensive,especially in picking and packing which can account for up to 75%of
29、 labor activities.For one of our direct to consumer online clothing retailers that focuses on personalized apparel offerings,Bastian Solutions knew automation in certain value-add processes,like neatly folding individual garments,could not be added without jeopardizing the customer experience.Instea
30、d,together with the client,we looked at where automation could assist mobile robots to assist pickers in transporting containers to pack out,catalog inventory with in-line scanners,polybag indexer and labeler for customer returns,automated package sealing,and more efficient palletizing for shipping.
31、For the customer this created a phenomenally easy return process with a provided pre-paid shipping label and bag to ship the return.There is increased peace of mind that the return process will be smooth and easy.For the retailer,the printed label creates reliable inventory tracking with fast,automa
32、ted scanning and sorting.A win,win for all.FUTUREPROOFMicrofulfillment systems can be sized and purchased for current needs.Their flexibility allows you to expand as required without a shutdown of current operations.Microfulfillment solutions are reimaginging the in-store retail experience.Their ver
33、tical footprint maximizes spaces as small as 1,000 square feet bringing turnkey automation solutions closer to the customer for an even faster delivery.Alex Haines,New Business Development,Bastian Solutions“B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K13CONSIDERATIONS+TECH OPTIONS045 Ke
34、y data considerationsEcommerce and the retail industry have distinct operational challenges from defined peak seasons like back to school in the fall for retail or sudden surges throughout the year in specific product categories for ecommerce.Similarly,volume and SKU total can vary greatly.Understan
35、ding key data points such as transactional history and item master will help to match the right solution and automation technologies to your specific operations.AN APPAREL AND FOOTWEAR RETAIL STRATEGY SHOULD CONSIDER FIVE KEY DATA SEGMENTS:1.SCOPE AND FORECASTWhat is your end goal timeline?How many
36、years of growth do you want or need to account for?Whether its 5 or 10 years,that will help define the forecast.“Ecommerce tends to see a lot of product growth in a short amount of time,whereas retail is usually closer to inflation rate with a growth rate of only a couple of percentage points,”says
37、Clemens.Do you have your regular peak periods throughout the year?Which products need to be in stock seasonally?ECOMMERCE TENDS TO SEE A LOT OF PRODUCT GROWTH IN A SHORT AMOUNT OF TIME,WHEREAS RETAIL IS USUALLY CLOSER TO INFLATION RATE WITH A GROWTH RATE OF ONLY A COUPLE OF PERCENTAGE POINTS.“-MIKE
38、CLEMENS,BASTIAN SOLUTIONS PRINCIPLE CONSULTING ENGINEERB A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K15 Maintain low operating costs Identify ergonomics needs Create a better operation:workflow,higher QC Operation details what does the fulfillment and returns operational flow involve?Bus
39、iness objectives will this facility serve multiple functions and roles?Order process Warehouse management systems and other information software currently in use.Value-add services personalization,marketing materials,packaging,etc.3.ORDER DATARetail demand fluctuates and peaks,usually,in the fall du
40、ring the“Back to School”season.Ecommerce,on the other hand peaks during“Black Friday”holiday season but also has upticks in demand throughout the year.Reviewing at least a year of data helps to capture these shifts in demand and order types which translates to your picking activities.Keep in mind yo
41、ur different channels and activities that the facility supports direct to consumer,in store,BOPIS(Buy Online,Pick-Up In Store),wholesale distribution,and returns.What does the traffic and demand look like for each?Order fulfillment isnt the only activity you need to account for.In retail,returns man
42、agement is just as crucial.Average return rates for online clothing and shoes show rates of close to 4o%returned.Strategizing can help decrease damages and increase resell-ability,reduce costs and improve customer experience.However,you decide to optimize,standardization and building it into your“sh
43、opper experience”planning is key for customer satisfaction.4.INVENTORY PROFILE&SKUSSimilar to order data,its important to create a thorough 12-month profile of your inventory to help determine the size,type,and application of the solution.Think about both your product volume and SKU growth.Does it g
44、row substantially or stay constant?Are most of your items packaged in boxes,polybags,or garments on hangers?5.OPERATIONSKnowing about your current operations helps to take the existing parameters and projected data to determine operation needs,gaps,obstacles,training,and logistics for the future.You
45、ll want to gather information on:OF RETAILERS PLAN TO IMPLEMENT BOPIS BY 2021 OF ALL SALES WILL BE FULFILLED BY CLICK AND COLLECT BY 202590%10%HELPFUL DEFINITIONBOPIS:buy online,pick up in-store2.LABORJob functions in the facility are important to highlight to appropriately evaluate alternative and
46、supporting solutions.Who will be receiving and putting away?Who does QC and truck loading?Track the number of people involved at each stage and qualifications needed.Discussing and mapping current and future labor needs will:B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K17ADVANCED TECHNO
47、LOGIES-IDENTIFYING THE BEST OPERATION SOLUTIONSGOODS TO PERSONGoods to person(GTP)is a modern method of order fulfillment that combines automated storage with accurate,ergonomic picking processes.Products are stored within the system and automatically transported directly to the operator as needed f
48、or picking,eliminating wasteful travel time.ROBOTIC SOLUTIONSRobotic sortation solutions provide low entry point alternatives to traditional sorters.The faster implementation,modularity,and ability to operate in minimal space makes them great options for added flexibility during seasonal peaks.PACKA
49、GING SOLUTIONSOften the most labor-intensive process in a distribution facility and a common bottleneck,advanced automation technologies like polybag machines and on demand packaging equipment makes packing fast.These technologies reduce touches and cut out transfers from totes for a faster order co
50、mpletion and ship time.CONVEYORS AND IN-LINE TECHNOLOGY Supporting quick,efficient order fulfillment,conveyors are versatile tools that transport,separate and route products.Combined with in-line equipment,inventory scanning and weighing can be completed without removing product from the fulfillment
51、 flow.These systems can be easily integrated to other systems automated packaging and palletizing reducing walking and lifting for operators and creating a consistent throughput.WAREHOUSE EXECUTION SYSTEMProviding customers multiple levels of data collecting tools,WES can perform advanced reporting,
52、predictive analysis,and issue detection.The ability to identify common trends and predict operation conditions is ideal for ecommerce fulfillment operations.Modular by design,WES can work as a single point of communication to your host system or ERP.Achieving total system optimization means visibili
53、ty to your order fulfillment process and flow of outbound containers.In the retail industry,product lifecycles are short.Ecommerce is changing rates of delivery and fulfillment channels.Above all,for the greatest impact,logistic solutions must be flexible,modular,and scalable.Most imperative is addi
54、ng automation where automation can offer the most support to the operations whether its in-line technology to automate repetitive tasks,a complete goods to person system that combines fulfillment and storage,or a combination of technologies.ITS THE NAME OF THE GAME IN THE INDUSTRY TODAY,SPEED TO MAR
55、KET.97%OF THE ORDERS ARE SHIPPED WITHIN 24 HOURS.PUMAOUTCOMEnow handles 30,000 skus,200 ecommerce lines/hour/operator,700 wholesale units/hour/operator,same-day fulfillment possible,meet seasonal demands,consolidated multiple DCs30,000 SKUsSORTATION SOLUTIONSSortation technologies are an ideal solut
56、ion for separating products from in-feed conveyor lines to shipping lanes,palletizing operations,packing stations and other applications.Whether your facility requires a low speed,low complexity system or a high speed multi-divert automated conveyor system,these sortation solutions are versatile and
57、 can sort a wide range of product sizes and weights for more efficient and accurate downstream processes.“JAY PICCOLA,FORMER PRESIDENT OF PUMA NORTH AMERICAB A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K19QUALITY05for Top-Notch Customer ExperienceRegardless of the level of automation need
58、ed to achieve your business objectives,designing it for resilience in a surging ecommerce market is key.Accomplishing that means planning for a smooth install,successful integration,and maintenance that ensures quality.A service contract can keep unplanned downtime to a minimum and support you from
59、consulting through install and beyond.The repercussions of no support can not only be felt in unexpected costs but also in reduced productivity,depleted inventory and delayed deliveries resulting in a negative,potentially lasting poor customer impression.Systems integration team support from install
60、,testing,and final execution Standard and custom training solutions throughout the project lifecycle and beyond Comprehensive user manuals,guidelines,and SOPs(standard operating procedures)Proactive systems monitoring Support engineers 24/7 Remote and on-site support on behalf of the OEM Preventativ
61、e and emergency maintenance plans Customer access to parts list Some key details for successful service contracts:CUSTOMEREXPERIENCEPositive experiences by shoppers of digital brands/retailers are defined asFAST SHIPPING SPEEDEASY DELIVERY PROCESSEASY,REASONABLE RETURN POLICY 62%54%50%Source:Avionos
62、,2019B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K21CONCLUSION06Retail fulfillment is all about the customer experienceApparel and footwear retail fulfillment is all about the customer experience whether in-store,online,or a combination of the two.While ecommerce has certainly expedited
63、 delivery expectations and fulfillment priorities have shifted to accommodate changed and new delivery channels,a consistent high-quality experience is still expected by customers.Creating a resilient,optimized operation starts with understanding your SKU quantity and volume,order types,channels of
64、delivery,and supporting software.While adding automation can bring increased efficiency,understanding when and where to mechanize is most important.“There are some value-add details that need to have a personal touch and simply cant be automated.So,we focus on where we can mechanize to support the o
65、perator to continue or bring higher quality to the customer,”says Clemens.“The solutions dont need to be complex to have a significant operational impact.They just need to be the right fit for the operation today and have growth flexibility for the future.”The solutions dont need to be complex to ha
66、ve a significant operational impact.They just need to be the right fit for the operation today and have growth flexibility for the future.“MIKE CLEMENS,BASTIAN SOLUTIONS PRINCIPLE CONSULTING ENGINEERRender:Bastian Solutions|Puma/OmnichannelRender:Bastian Solutions|Retail/In-store MicrofulfillmentRen
67、der:Bastian Solutions|Retail/Ecommerce/Subscription Service B A S T I A N S O L U T I O N SR E T A I L P L A Y B O O K23CLOSING07 Closing remarks and backgroundBastian Solutions,a Toyota Advanced Logistics company,is a trusted supply chain integration partner committed to providing clients a competi
68、tive advantage by designing and delivering world-class distribution and production solutions.Apparel and footwear retail is an ever-changing market and with the boom of ecommerce will only continue to require flexibility and expert analysis to develop the right strategies that appropriately fit indi
69、vidual customers,in time and investment.Omnichannel,third-party logistics,and direct to consumer companies all face unique challenges from managing fast deliveries,growing SKUs,in-store solutions,multi-facility operations,and smooth,cost-efficient returns.At the end of the day,it comes down to a pos
70、itive customer experience.Bastian Solutions experts work to understand,design,test,install,and support to ensure that customers meet their business objectives.Using advanced technologies and the expertise of Bastian Solutions engineers,we combine data-driven designs,scalable material handling systems,and innovative software.Bastian Solutions helps clients across a broad spectrum of markets become leaders in their industries.LEARN MORE