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1、THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2023Simon Kemp Chief AnalystDataReportalOver the past twelve months,the worlds digital behaviours have shown some of the most profound changes weve seen in years,even compared with“the pandemic years”.And in fact,our
2、 top story in this years report doesnt relate to digital growth,but to an overall decline in the amount of time that each individual spends using the internet.Its important to stress that this decline doesnt indicate that the internet is becoming less important in our lives,however.Rather,it suggest
3、s that people are becoming more purposeful in their use of digital technologies,and are prioritising the quality of their connected experiences over the quantity.Despite the decline in overall time spent,however,people are actually spending more time than ever using social media,and in stark contrad
4、iction to the endless click-bait foretelling an imminent“demise”of social media,global user numbers continue to grow.of these online behaviours to continue evolving during the course of 2023.Macroeconomic trends will likely have the most widespread influence,but the rise of technologies like generat
5、ive AI may also have a profound impact on the ways we work,rest,and play online.If youd like to explore a more detailed analysis of this years numbers,youll find my complete Digital 2023 review in this article over on DataReportal,but click on to the next page here to start reading our biggest ever
6、collection of digital stats and trends.But with that,Id like to wish you the very best of luck for your year in digital in 2023 heres to more purposeful and discerning success for all of us.over the internet,more people than ever are buying things online,and were also using an ever wider range of co
7、nnected devices.Mobile phones remain at the centre of the worlds digital behaviours,with the typical user now spending more than five hours per day interacting with their smartphone.However,computers continue to play an essential role in the worlds digital activities,and these devices still account
8、for more than half of all connected time across countries in Northern America and Western Europe.Weve also seen some of the“hottest”digital trends cool over recent months,with rising economic challenges and a series of scandals unwinding much of the recent growth in areas such as cryptocurrencies an
9、d NFTs.But with the latest trends revealing that internet users everywhere are becoming more discerning in their use of connected tech,we can expect all Weve seen some important revisions in the advertising reach figures published by individual platforms though,so marketers will want to pay close at
10、tention to the latest numbers,to ensure theyre making the best informed decisions.Moreover,weve got some great insights into how the audiences of each platform overlap,as well as what people are actually doing on these platforms.For example,one of the most intriguing stories in that data is how soci
11、al medias role in search is evolving,with ever more people turning to social platforms to find information and discover new things.Theres been plenty of evolution in the worlds broader search behaviours too,and some of those changes may come as a surprise.The world isnt just going online to find inf
12、ormation though,even if that remains the primary reason why people use the internet today.Were also spending more time than ever streaming content THE CHANGING WORLD OF DIGITAL IN 2023GWISTATISTAGSMA INTELLIGENCESEMRUSHDATA.AIPPROOOKLASKAILOCOWISESIMILARWEBPARTNERS THAT MAKE THE GLOBAL DIGITAL REPOR
13、TS SERIES POSSIBLETHE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2022ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLDDIGITAL 2023LOCAL COUNTRY HEADLINES REPORTFOR ADDITIONAL CONTEXT INTO HOW DIGITAL BEHAVIOURS HAVE EVOLVED THIS YEAR,CLICK
14、 HERE TO READ LAST YEARS DIGITAL 2022 GLOBAL OVERVIEW REPORTCLICK HERE TO READ OUR DIGITAL 2023 LOCAL COUNTRY HEADLINES REPORT,WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLDEXPLORE MORE OF THE GLOBAL DIGITAL REPORTS SERIESCLICK THE LINKS BELOW TO READ OUR FULL SUITE OF G
15、LOBAL DIGITAL REPORTSGLOBAL OVERVIEWBOTSWANADJIBOUTIGUINEALESOTHONEPALST.KITTS&NEVISTAJIKISTANDIGITAL YEARBOOKBRAZILDOMINICAGUINEA-BISSAULIBERIANETHERLANDSST.LUCIATANZANIAABKHAZIABRITISH VIRGIN IS.DOMINICAN REP.GUYANALIBYANEW CALEDONIAST.MARTINTHAILANDAFGHANISTANBRUNEIECUADORHAITILIECHTENSTEINNEW ZE
16、ALANDST.PIERRE&MIQUELONTIMOR-LESTELAND IS.BULGARIAEGYPTHONDURASLITHUANIANICARAGUAST.VINCENT&THE GRENADINESTOGOALBANIABURKINA FASOEL SALVADORHONG KONGLUXEMBOURGNIGERSAMOATOKELAUALGERIABURUNDIEQUATORIAL GUINEAHUNGARYMACAUNIGERIASAN MARINOTONGAAMERICAN SAMOACABO VERDEERITREAICELANDNORTH MACEDONIANIUESO
17、 TOM&PRNCIPETRANSNISTRIAANDORRACAMBODIAESTONIAINDIAMADAGASCARNORFOLK IS.SAUDI ARABIATRINIDAD&TOBAGOANGOLACAMEROONESWATINIINDONESIAMALAWINORTHERN MARIANA IS.SENEGALTUNISIAANGUILLACANADAETHIOPIAIRANMALAYSIANORWAYSERBIATURKEYANTIGUA&BARBUDACAYMAN IS.FALKLAND IS.IRAQMALDIVESOMANSEYCHELLESTURKMENISTANARG
18、ENTINACENTRAL AFRICAN REP.FAROE IS.IRELANDMALIPAKISTANSIERRA LEONETURKS&CAICOS IS.ARMENIACHADFIJIISLE OF MANMALTAPALAUSINGAPORETUVALUARUBACHILEFINLANDISRAELMARSHALL IS.PALESTINEST.MAARTENUGANDAAUSTRALIACHINAFRANCEITALYMARTINIQUEPANAMASLOVAKIAUKRAINEAUSTRIACHRISTMAS IS.FRENCH GUIANAJAMAICAMAURITANIAP
19、APUA NEW GUINEASLOVENIAU.A.E.AZERBAIJANCOCOS(KEELING)IS.FRENCH POLYNESIAJAPANMAURITIUSPARAGUAYSOLOMON IS.U.K.BAHAMASCOLOMBIAGABONJERSEYMAYOTTEPERUSOMALIAU.S.A.BAHRAINCOMOROSGAMBIAJORDANMEXICOPHILIPPINESSOUTH AFRICAU.S.VIRGIN IS.BANGLADESHDEM.REP.OF CONGOGEORGIAKAZAKHSTANMICRONESIAPITCAIRN IS.SOUTH S
20、UDANURUGUAYBARBADOSREP.OF CONGOGERMANYKENYAMOLDOVAPOLANDSPAINUZBEKISTANBELARUSCOOK IS.GHANAKIRIBATIMONACOPORTUGALSRI LANKAVANUATUBELGIUMCOSTA RICAGIBRALTARNORTH KOREAMONGOLIAPUERTO RICOSUDANVATICANBELIZECTE DIVOIREGREECESOUTH KOREAMONTENEGROQATARSURINAMEVENEZUELABENINCROATIAGREENLANDKOSOVOMONTSERRAT
21、RUNIONSVALBARD&JAN MAYENVIETNAMBERMUDACUBAGRENADAKUWAITMOROCCOROMANIASWAZILANDWALLIS&FUTUNABHUTANCURAAOGUADELOUPEKYRGYZSTANMOZAMBIQUERUSSIAN FEDERATIONSWEDENWESTERN SAHARABOLIVIACYPRUSGUAMLAOSMYANMARRWANDASWITZERLANDYEMENBONAIRE,ST.EUSTATIUS&SABACZECHIAGUATEMALALATVIANAMIBIAST.BARTHLEMYSYRIAZAMBIABO
22、SNIA&HERZEGOVINADENMARKGUERNSEYLEBANONNAURUST.HELENATAIWANZIMBABWE!IMPORTANT NOTES ON COMPARING DATAThe findings published in this report use the latest data available at the time of production.This may include revised figures for historical data points that were not available when we produced previ
23、ous reports in the Global Digital Reports series.From time to time,we may also change the data sources that we use to inform specific data points,and we may also change how we calculate certain values.Similarly,our data partners may change the ways in which they source,calculate,or report the data t
24、hat they share with us.As a result,findings published in this report may not correlate with findings published in our previous reports,especially where such findings represent change over time(e.g.annual growth).Where we report figures for change over time,such figures will use the latest available
25、data,so we recommend using the values published in this report,rather than trying to recalculate such values using data from previous reports.Wherever were aware of the potential for historical mismatches,weve included a note on comparability in the footnotes of each relevant slide.Please read these
26、 advisories carefully to understand how data sources or calculations have changed since previous reports,and beware of making any comparisons with historical data.Where we report values for change over time as“N/A”,the most recent data do not correlate with the equivalent data point(s)published in o
27、ur previous reports,so we strongly advise readers not to compare the associated current figures with the equivalents published in previous reports.In particular,the social media platforms featured in this report regularly revise the figures that they report for advertising reach,and this may result
28、in the latest numbers appearing to be lower than the values for the same data points published in previous reports in this series.However,these source data revisions do not necessarily imply any change in the overall active use of these platforms,and should not be interpreted as such.Furthermore,in
29、addition to changes in data sources and calculations,please note that social media user numbers may not represent unique individuals.This is because some individuals may manage multiple social media accounts,and because some social media accounts may represent non-human entities(e.g.businesses,anima
30、ls,music bands,etc.).As a result,the figures we publish for social media users may exceed the figures that we publish for total population or for internet users.This may seem counter-intuitive,but such differences do not represent mistakes.For more information,please read our notes on data variance,
31、mismatches,and curiosities:https:/ CONTENTSGLOBAL HEADLINES 9POPULATION ESSENTIALS 14INTERNET 27SOCIAL MEDIA 159MOBILE 318ECOMMERCE 351DIGITAL MARKETING 400MORE INFORMATION 447GLOBAL HEADLINES108.015.445.164.76BILLIONBILLIONBILLIONBILLION57.2%68.0%64.4%59.4%URBANISATIONvs.POPULATIONvs.POPULATIONvs.P
32、OPULATIONTOTALPOPULATIONUNIQUE MOBILEPHONE USERSINTERNETUSERSACTIVE SOCIALMEDIA USERSSOURCES:UNITED NATIONS;GOVERNMENT BODIES;GSMA INTELLIGENCE;ITU;WORLD BANK;EUROSTAT;CNNIC;APJII;IAMAI&KANTAR;CIA WORLD FACTBOOK;COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS;OCDH;BETA RESEARCH CENTER;KEPIOS ANAL
33、YSIS.ADVISORY:SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:SIGNIFICANT REVISIONS TO SOURCE DATA,INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA.FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE B
34、EEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR FULL DETAILS.GLOBAL OVERVIEWOVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICESESSENTIAL DIGITAL HEADLINESJAN202311+0.8%+3.2%+1.9%+3.0%+67 MILLION+168 MILLION+98 MILLION+137 MILLIONYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CH
35、ANGEYEAR-ON-YEAR CHANGETOTALPOPULATIONUNIQUE MOBILEPHONE USERSINTERNETUSERSACTIVE SOCIALMEDIA USERSSOURCES:UNITED NATIONS;GOVERNMENT BODIES;GSMA INTELLIGENCE;ITU;WORLD BANK;EUROSTAT;CNNIC;APJII;IAMAI&KANTAR;CIA WORLD FACTBOOK;COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS;OCDH;BETA RESEARCH CENT
36、ER;KEPIOS ANALYSIS.ADVISORY:SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:SIGNIFICANT REVISIONS TO SOURCE DATA,INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA.FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA
37、MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR FULL DETAILS.GLOBAL OVERVIEWCHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIMEDIGITAL GROWTHJAN2023Meltwater InsightsOur 2023 Marketing Trends guide provides a glimpse at what the next generation of digital marketing has to
38、offer.Global OverviewThanks in part to Gen-Zs love of subtitles,closed-captions are now a regular sight in short-form video content across the internet.Social platforms are continuing to invest in those and other accessibility features,but theres still a long way to go.A 2022 Business Disability For
39、um survey of disabled consumers found that 42%of respondents couldnt complete an online purchase because of inaccessible websites or apps.Short-form video is here to stay.And though what qualifies as“short”varies,easily-digestible video content remains a priority for social platforms.Marketers:Now i
40、s the time to embrace short-form video and experiment with length and new platform features,especially as social commerce gains even more traction in 2023.The death of third-party cookies is imminent.Until then,marketers need to spend 2023 overhauling their performance metrics.Expect widespread shif
41、ts to gathering first-party data and using contextual marketing.Understanding who your audience is,where they are active online,and how they interact with your brand across the web is going to be an important part of strategy building in 2023 and beyond.Short-Form Videos Heyday Goodbye Third-Party C
42、ookiesAccessibility VisibilityWant to make the most of rising marketing trends?Download our 2023 Marketing Trends guide.PARTNER CONTENTLast year,we emerged from the pandemic into a new online landscape.IRL and URL life were already impossibly entangled,and much was on the horizon:metaverses in which
43、 to while away our days,NFTs to deck the walls of digital houses,crypto wallets for paying for goods and services in virtual malls.But this year,what was cracked has now shattered into many segmented realities.An accurate vision of the future is now less like looking through a telescope,more like lo
44、oking through a kaleidoscope:its coming through as several diverse fragments,not one single perspective.In this fragmented space,online factions are carving out their own customs,niches,and territories their own marginal worlds that have the power to become the mainstream.On a social level,gone are
45、the days of feeds clustered around friends and family here are the days of For You Pages guided by individual interests.On a cultural level,gone is the universal watercooler chat dictated by shared popular culture todays agenda is set by ever-more niche and transient corners of the internet.And on a
46、 personal level,identities are more layered and fluid than ever before,more like an avatar du jour than a static understanding of self.In the eighth issue of our annual report Think Forward,we unpick the complex and ever-changing web of digital culture and behaviour,and explore the role brands can p
47、lay in reflecting and shaping it.T H E T R E N D S 1.TEXTURED DISCOVERYPEOPLE WANT SOCIAL TO BE LESS PRECISE AND MORE EXPLORATORY2.COLLAPSING NARRATIVESSTORYTELLING IS NO LONGER LINEAR NOR FOLLOWING ESTABLISHED STRUCTURES3.MARGIN-CHASERSON SOCIAL,EXTREME BEHAVIOUR IS SEEN AS MORE AUTHENTIC,GAINING T
48、RACTION AND CUTTING THROUGH4.NEW COOPERATIVES THE CULT OF THE INDIVIDUAL HAS GIVEN WAY TO LESS EGO-DRIVEN COMMUNITIES5.EXPANDING IDENTITIESVIRTUAL WORLDS ARE MAKING ONLINE IDENTITY MORE FLEXIBLE AND EXPANSIVEWE ARE SOCIAL FRAGMENTED FUTURESTHINK FORWARD 2023FIND OUT MORE IN THINK FORWARD 2023 PARTNE
49、R CONTENTPOPULATION ESSENTIALS1557.2%61.686.7%83.3%90.1%8.0149.7%50.3%+0.8%30.4BILLION+67 MILLIONURBANPOPULATIONPOPULATION DENSITY(PEOPLE PER KM2)OVERALL LITERACY(ADULTS AGED 15+)FEMALE LITERACY(ADULTS AGED 15+)MALE LITERACY(ADULTS AGED 15+)TOTALPOPULATIONFEMALEPOPULATIONMALEPOPULATIONYEAR-ON-YEAR C
50、HANGEIN TOTAL POPULATIONMEDIAN AGE OFTHE POPULATIONSOURCES:UNITED NATIONS;LOCAL GOVERNMENT AUTHORITIES;WORLD BANK;UNESCO;CIA WORLD FACTBOOK;OUR WORLD IN DATA;INDEXMUNDI;KNOEMA;KEPIOS ANALYSIS.GLOBAL OVERVIEWDEMOGRAPHICS AND OTHER KEY INDICATORSPOPULATION ESSENTIALSJAN2023167,2067,2957,3837,4707,5577
51、,6437,7257,8057,8777,9428,009+1.2%+1.2%+1.2%+1.2%+1.1%+1.1%+1.0%+0.9%+0.8%+0.8%JANJANJANJANJANJANJANJANJANJANJAN20000222023SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.GLOBAL OVERVIEWTHE GLOBAL POPULATION BY YEAR(IN MILLIONS),WITH YEAR-ON-YEAR CHANGEGLOBAL POPULATION OVER
52、TIMEJAN2023DATAREPORTAL17OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALTOTAL45684
53、1,6632,094342622898451803782968,009SOURCES:UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.INDIVIDUAL FIGURES MAY NOT SUM TO TOTAL DUE TO ROUNDING.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION(IN MILLIONS)POPULATION BY GEOGRAPHIC REGIONJAN202318OCE
54、ANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA0.6%8.5%20.8%25.2%1.0%0.9%6.0%2.5%5.4%3.3%3.
55、6%1.9%1.3%2.4%5.5%0.6%2.2%4.7%3.7%SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATIONSHARE OF THE GLOBAL POPULATION BY REGIONJAN20231911ETHIOPIA124,937,000+2
56、.6%1.6%12JAPAN123,625,000-0.5%1.5%13PHILIPPINES116,452,000+1.6%1.5%14EGYPT111,847,000+1.6%1.4%15DEM.REP.OF THE CONGO100,607,000+3.3%1.3%16VIETNAM98,531,000+0.7%1.2%17IRAN88,844,000+0.7%1.1%18TURKEY85,591,000+0.6%1.1%19GERMANY83,313,000-0.1%1.0%20THAILAND71,754,000+0.2%0.9%01CHINA1,425,849,000-0.01%1
57、7.8%02INDIA1,422,027,000+0.7%17.8%03UNITED STATES OF AMERICA339,080,000+0.5%4.2%04INDONESIA276,386,000+0.6%3.5%05PAKISTAN238,126,000+2.0%3.0%06NIGERIA221,154,000+2.4%2.8%07BRAZIL215,802,000+0.5%2.7%08BANGLADESH172,075,000+1.0%2.1%09RUSSIAN FEDERATION144,694,000-0.03%1.8%10MEXICO127,984,000+0.8%1.6%#
58、COUNTRYPOPULATIONYOYvs.#COUNTRYPOPULATIONYOYvs.SOURCE:EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA.NOTES:POPULATION VALUES HAVE BEEN ROUNDED TO THE NEAREST 1,000.FIGURES IN THE“YOY”COLUMN SHOW THE YEAR-ON-YEAR CHANGE IN TOTAL POPULATION.FIGURES IN THE“vs.“COLUMN SHOW EACH COUNTRY
59、S POPULATION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWTHE COUNTRIES AND TERRITORIES WITH THE LARGEST POPULATIONSCOUNTRIES WITH THE LARGEST POPULATIONSJAN202320659.8683.5669.1632.3605.5592.0603.9572.7517.2474.6459.8412.3330.8285.2214.5136.887.747.218.64.60.7AGE04AGE 59AGE 1014AGE
60、 1519AGE 2024AGE 2529AGE 3034AGE 3539AGE 4044AGE 4549AGE 5054AGE 5559AGE 6064AGE 6569AGE 7074AGE 7579AGE 8084AGE 8589AGE 9094AGE 9599AGE 100+SOURCES:EXTRAPOLATIONS OF DATA PUBLISHED BY THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE IN EACH AGE GROUP(IN MILLIO
61、NS)AGE DISTRIBUTION OF THE GLOBAL POPULATIONJAN2023DATAREPORTAL2149.047.645.745.745.444.944.744.443.143.142.742.342.342.041.941.441.341.240.540.240.140.039.739.739.238.838.238.037.436.935.633.533.532.731.831.631.530.630.530.429.829.729.229.128.227.524.924.220.719.617.2JAPANITALYHONG KONGPORTUGALGREE
62、CEGERMANYSPAINSOUTH KOREACZECHIAAUSTRIASINGAPORETAIWANSWITZERLANDFRANCENETHERLANDSROMANIADENMARKBELGIUMCANADAPOLANDTHAILANDU.K.NORWAYSWEDENRUSSIACHINAIRELANDU.S.A.AUSTRALIANEW ZEALANDCHILEBRAZILU.A.E.VIETNAMARGENTINATURKEYCOLOMBIAMALAYSIASAUDI ARABIAWORLDWIDEINDONESIAMEXICOMOROCCOISRAELINDIASOUTH AF
63、RICAPHILIPPINESEGYPTGHANAKENYANIGERIASOURCES:UNITED NATIONS;LOCAL GOVERNMENT AUTHORITIES.GLOBAL OVERVIEWTHE AGE AT WHICH THERE IS AN EQUAL NUMBER OF PEOPLE BOTH ABOVE AND BELOW THAT AGE IN THE TOTAL POPULATIONMEDIAN AGE OF THE POPULATIONJAN2023DATAREPORTAL22OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEAST
64、ERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAMALE GLOBAL AVERAGE:90.1%899996806778869499FEMALE GLOBAL AVER
65、AGE:83.3%899693644966859299SOURCES:WORLD BANK;UNESCO;CIA WORLD FACTBOOK;LOCAL GOVERNMENT AUTHORITIES;OUR WORLD IN DATA;INDEXMUNDI;KNOEMA.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWPERCENTAGE OF THE POPULATION AGED 15+THAT CAN READ AND WRITELITERACY RATES
66、BY REGION AND GENDERJAN202323$131,426$131,034$84,469$78,128$77,272$75,180$69,987$69,845$69,715$69,500$66,680$63,877$63,835$62,192$62,065$57,827$56,200$55,862$55,802$53,574$52,173$51,062$50,851$48,919$48,813$46,551$42,466$42,067$38,759$38,097$36,466$33,113$31,967$28,887$26,074$22,440$21,291$21,114$20
67、,618$18,693$17,684$15,959$15,556$14,638$13,075$10,344$9,808$8,293$6,780$6,122$5,884 SINGAPOREIRELANDSWITZERLANDNORWAYU.A.E.U.S.A.HONG KONGDENMARKNETHERLANDSTAIWANAUSTRIASWEDENGERMANYAUSTRALIABELGIUMCANADAFRANCEU.K.SAUDI ARABIASOUTH KOREAISRAELITALYNEW ZEALANDCZECHIAJAPANSPAINPOLANDPORTUGALTURKEYROMA
68、NIAGREECEMALAYSIARUSSIACHILEARGENTINAMEXICOCHINATHAILANDAVERAGE*COLOMBIABRAZILEGYPTSOUTH AFRICAINDONESIAVIETNAMPHILIPPINESMOROCCOINDIAGHANAKENYANIGERIASOURCES:IMF(FIGURES FOR 2022 OR MOST RECENT YEAR PRIOR TO 2022);KEPIOS ANALYSIS.NOTES:INTERNATIONAL DOLLARS ARE NOTIONAL MEASURES THAT PROVIDE A CONS
69、ISTENT BASIS FOR COMPARISON.ONE INTERNATIONAL DOLLAR WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs.WHAT ONE U.S.DOLLAR WOULD BUY IN THE UNITED STATES.COMPARABILITY:FIGURES REPRESENT LATEST PUBLISHED VALUES;DATA MAY NOT ALL BE FROM THE SAME YEAR.(*)“AVERAGE”VALUE REPRE
70、SENTS A WEIGHTED MEAN,BASED ON THE LATEST AVAILABLE VALUES FOR EACH COUNTRY UP TO 2022.GLOBAL OVERVIEWGROSS DOMESTIC PRODUCT PER CAPITA,REPORTED ON A PURCHASING POWER PARITY(PPP)BASIS IN CURRENT INTERNATIONAL DOLLARSGDP PER CAPITA(PPP,INTERNATIONAL DOLLARS)JAN2023DATAREPORTAL24195BURUNDI$865$293 194
71、SOUTH SUDAN$934$328 193CENTRAL AFRICAN REPUBLIC$1,088$496 192SOMALIA$1,322$539 191DEM.REP.OF THE CONGO$1,328$660 190NIGER$1,443$561 189MOZAMBIQUE$1,457$542 188MALAWI$1,588$523 187LIBERIA$1,667$735 186CHAD$1,719$743 01LUXEMBOURG$141,587$127,673 02SINGAPORE$131,426$79,426 03IRELAND$131,034$102,217 04Q
72、ATAR$113,675$82,887 05SWITZERLAND$84,469$92,434 06NORWAY$78,128$92,646 07UNITED ARAB EMIRATES$77,272$47,793 08UNITED STATES OF AMERICA$75,180$75,180 09BRUNEI$74,196$42,939 10SAN MARINO$72,070$47,700#COUNTRY OR TERRITORYGDP PER CAPITA(PPP,CURRENT INTERNATIONAL$)GDP PER CAPITA(CURRENT US$)#COUNTRY OR
73、TERRITORYGDP PER CAPITA(PPP,CURRENT INTERNATIONAL$)GDP PER CAPITA(CURRENT US$)LOWEST GDP PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)HIGHEST GDP PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)SOURCES:IMF(FIGURES FOR 2022 OR MOST RECENT YEAR PRIOR TO 2022);KEPIOS ANALYSIS.NOTES:INTERNATIONAL DOLLARS A
74、RE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON.ONE INTERNATIONAL DOLLAR WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs.WHAT ONE U.S.DOLLAR WOULD BUY IN THE UNITED STATES.COMPARABILITY:FIGURES REPRESENT LATEST PUBLISHED VALUES;DATA MAY NOT ALL BE FR
75、OM THE SAME YEAR.GLOBAL OVERVIEWRANKING OF COUNTRIES AND TERRITORIES BY GROSS DOMESTIC PRODUCT PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)GDP PER CAPITA(PPP)RANKINGSJAN20232520.3%29.9%16.5%16.4%5.6%UNCHANGED+9.1%(+250 BPS)+6.5%(+100 BPS)+16.3%(+230 BPS)+16.7%(+80 BPS)96.2%95.9%7.9%58.0%33.7%-0.4%(
76、-40 BPS)-0.3%(-30 BPS)-10.2%(-90 BPS)-8.1%(-510 BPS)-3.2%(-110 BPS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEGAMESCONSOLESMART WATCH ORSMART WRISTBANDTV
77、 STREAMINGDEVICESMART HOMEDEVICEVIRTUAL REALITYDEVICEANY KIND OFMOBILE PHONESMARTPHONEFEATUREPHONELAPTOP OR DESKTOP COMPUTERTABLETDEVICESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTES:PERCENTAGE CHANGE VAL
78、UES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE THE ABSOLUTE CHANGEGLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICEDEVICE OWNERSHIPJAN2023261H 38
79、M0H 59M1H 02M1H 14M+5.4%(+5 MINS)-3.3%(-2 MINS)+12.7%(+7 MINS)+2.8%(+2 MINS)6H 37M3H 23M2H 31M2H 10M-4.8%(-20 MINS)+1.5%(+3 MINS)+2.0%(+3 MINS)+7.4%(+9 MINS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGETIME SPENT LISTENING TO MUSIC STREAMING SERVICESTIME SPENT LISTENIN
80、GTO BROADCAST RADIOTIME SPENT LISTENINGTO PODCASTSTIME SPENT USINGA GAMES CONSOLEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGETIME SPENT USINGTHE INTERNETTIME SPENT WATCHING TELEVISION(BROADCAST AND STREAMING)TIME SPENT USINGSOCIAL MEDIATIME SPENT READING PRESS MEDIA(O
81、NLINE AND PHYSICAL PRINT)SOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTES:CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY.TELEVISION INCLUDES BOTH LINEAR(BROADCAST AND CABLE)TELEVISION AND CONTENT DEL
82、IVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES.PRESS INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA.BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.GLOBAL OVERVIEWTHE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICESDAILY TIME SPENT W
83、ITH MEDIAJAN2023INTERNET286H 37M92.3%65.6%78.3%45.8%YOY:-4.8%(-20M)YOY:+0.2%(+20 BPS)YOY:-7.9%(-560 BPS)5.1664.4%+1.9%61.6%67.2%BILLIONYOY:+1.1%(+70 BPS)+98 MILLIONYOY:+1.4%(+87 BPS)YOY:+0.8%(+53 BPS)AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH INTERNET USERPERCENTAGE OF USERS ACCESSING THE I
84、NTERNET VIA MOBILE DEVICESPERCENTAGE OF USERS ACCESSING THE INTERNET VIA COMPUTERS AND TABLETSPERCENTAGE OF THE TOTAL URBAN POPULATION THAT USES THE INTERNETPERCENTAGE OF THE TOTAL RURAL POPULATION THAT USES THE INTERNETTOTALINTERNETUSERSINTERNET USERS AS A PERCENTAGE OF TOTAL POPULATIONYEAR-ON-YEAR
85、 CHANGE IN THE TOTAL NUMBER OF INTERNET USERSPERCENTAGE OF THE TOTAL FEMALE POPULATION THAT USES THE INTERNETPERCENTAGE OF THE TOTAL MALE POPULATION THAT USES THE INTERNETSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KA
86、NTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.TIME SPENT AND MOBILE SHARE DATA FROM GWI(Q3 2022).SEE GWI.COM FOR MORE DETAILS.NOTES:GENDER DATA ARE ONLY AVAILABLE FOR“FEMALE”AND“MALE”.PERCENTAGE CHANGE FIGURES IN THE BOTTOM ROWS OF DATA SHOW RELATIVE YEAR-ON-YEAR CHANGE.“BPS”FIGURES REPRESE
87、NT BASIS POINTS,AND SHOW ABSOLUTE YEAR-ON-YEAR CHANGE.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWESSENTIAL INDICATORS OF INTERNET ADOPTION AND USEOVERVIEW
88、 OF INTERNET USEJAN2023GWIs top trends for 2023The worldwide ebbTime spent online has hit a ceiling,a potential side-effect of growing distrust in the things we see on the web and their impact on our wellbeing.The way we view the internet has also changed;its become more entertainment-based and less
89、 functional.As heads turn to Web3 and social platforms adjust to a post-TikTok world,our data gives us an idea of what to expect,and what to do about it.drop in the number who say finding information is an important reason for usingthe internet since Q3 2018-14%As seen onsocial mediaThe way we searc
90、h for products is shifting.The number of consumers doing their brand research on social media has shot up since 2015,with fewer relying on search engines.This has big implications for many retailers,who need to rethink their approach to succeeding online.Younger audiences in particular increasingly
91、want to be inspired when browsing,rather thandirected to a list of items.of impulse buyers make unplanned purchasesbecause they enjoydiscovering new things36%You,me,and my avatar in Web3No“true”metaverse exists yet,but consumers and brands are experimenting in online spaces like Roblox,Fortnite,and
92、The Sandbox.These help us understand what the metaverse could eventually be,and its huge disruptive potential.But building a truly open world means creating an environment for self-expression,and early metaverse adopters have a key role to play in defining this landscape.of those interested in creat
93、ing an avatar say theyd want to customize its physical appearance62%Live a littlePast recessions have shown that people often seek small luxuries during hard times.But none of these downturns followed a time of such severe restrictions,which means pent-up demand is especially high right now.We asked
94、 consumers what products or services theyd treat themselves to on a limited budget,and the answers they gave shed light on where their spending might be headed in 2023.of consumers say theywould treat themselvesto clothing if they were ona limited budget23%Buy now,savethe planet laterIn many of the
95、countries we track,sustainability-related trend lines are pointing down;this includes interest in environmental issues,self-reported recycling,and willingness to spend more on eco-friendly products.People are struggling to find the means or headspace to live and demand a more sustainable lifestyle,w
96、hich is why consumer sentiment shouldnt be the main incentive for industry action.drop in the number of global consumers who say they expect brands to be eco-friendly since Q3 2019-13%Learn morePARTNER CONTENT302580420052006200720082009201020112
97、000021202220232.64.26.89.820.138.772.064996687618991,0041,1161,2881,4601,6551,9082,1302,3552,5342,8003,0043,4233,6793,9774,3354,6274,9625,0605,158SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACT
98、BOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTES:THE TIME REQUIRED TO COLLECT,PROCESS,AND REPORT INTERNET USER RESEARCH DATA MAY MEAN THAT USER FIGURES AND GROWTH TRENDS FOR RECENT PERIODS UNDER-REPRESENT ACTUAL VALUES.SEE NOTES ON DATA FOR FURTHER DETAILS.COMPARABILIT
99、Y:SOURCE AND BASE CHANGES.FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWNUMBER OF INTERNET USERS BY YEAR(IN MILLIONS)
100、INTERNET USERS:TIMELINEFIRST WEBSITE06 AUG 1991JAN2023DATAREPORTAL312,5342,8003,0043,4233,6793,9774,3354,6274,9625,0605,158+10.5%+7.3%+13.9%+7.5%+8.1%+9.0%+6.7%+7.2%+2.0%+1.9%JANJANJANJANJANJANJANJANJANJANJAN20000222023SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EU
101、ROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTES:ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.THE TIME REQUIRED TO COLLECT,PROCESS,AND REPORT INTE
102、RNET USER RESEARCH DATA MAY MEAN THAT USER FIGURES AND GROWTH TRENDS FOR RECENT PERIODS UNDER-REPRESENT ACTUAL VALUES.SEE NOTES ON DATA FOR FURTHER DETAILS.COMPARABILITY:SOURCE AND BASE CHANGES.FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.GLOBAL OVERVIEWNUMBER OF INT
103、ERNET USERS(IN MILLIONS)AND YEAR-ON-YEAR CHANGEINTERNET USERS OVER TIMEJAN2023DATAREPORTAL325.314.805.055.47BILLIONBILLIONBILLIONBILLION66.3%59.9%63.0%68.3%vs.POPULATIONvs.POPULATIONvs.POPULATIONvs.POPULATIONINTERNET USERS:ITUINTERNET USERS:WORLD BANKINTERNET USERS:CIA WORLD FACTBOOKINTERNET USERS:I
104、NTERNETWORLDSTATSSOURCES:AS STATED ABOVE EACH ICON.NOTES:WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE(I.E.PENETRATION),VALUES SHOWN HERE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY WITH THE LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS.WHERE SOURCES PUBLISH
105、 ABSOLUTE USER NUMBERS,VALUES SHOWN HERE COMPARE THESE ABSOLUTE USER FIGURES WITH THE LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR“vs.POPULATION”.COMPARABILITY:POTENTIAL MISMATCHES.INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES,INCLUDING SOURCES NOT FEATUR
106、ED ON THIS SLIDE.GLOBAL OVERVIEWINTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCESINTERNET USER PERSPECTIVESJAN202333OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHER
107、N EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALAVERAGE79.4%75.6%74.3%47.4%72.5%70.6%23.1%27.9%48.0%65.9%86.9%88.4%97.4%93.5%80.6%68.4%74.9%92.0%75.3%64.4%SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FAC
108、TBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.
109、GLOBAL OVERVIEWINTERNET USERS AS A PERCENTAGE OF TOTAL POPULATIONINTERNET ADOPTIONJAN202334OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHE
110、RN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA0.7%10.0%24.0%18.5%1.1%0.9%2.1%1.1%4.0%3.3%4.9%2.6%2.0%3.5%6.8%0.6%2.6%6.7%4.3%SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UN
111、ITED NATIONS.NOTES:FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWINT
112、ERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERSSHARE OF GLOBAL INTERNET USERSJAN202335OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPE
113、SOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA123.3117.4115.473.5112.5109.635.943.474.6102.4134.9137.3151.2145.2125.2106.3116.2142.8116.9SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNM
114、ENT AUTHORITIES;UNITED NATIONS.NOTES:VALUES REPRESENT INDICES THAT COMPARE EACH REGIONS SHARE OF GLOBAL INTERNET USERS WITH EACH REGIONS SHARE OF THE TOTAL GLOBAL POPULATION.INDEX VALUES ABOVE 100 SHOW THAT PEOPLE IN THAT REGION ARE MORE LIKELY TO USE THE INTERNET COMPARED WITH THE GLOBAL AVERAGE,WH
115、EREAS VALUES BELOW 100 MEAN THAT PEOPLE IN THAT REGION ARE LESS LIKELY TO USE THE INTERNET COMPARED WITH THE GLOBAL AVERAGE.REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWCOMPARING EACH REGIONS SHARE OF GLOBAL INTERNET USERS WITH EACH REGIONS RESPECTIVE SHARE OF THE GLOBAL POPULATIONIN
116、TERNET ADOPTION:INDEXED SHAREJAN20233699.0%99.0%99.0%99.0%98.4%98.1%97.8%97.6%97.2%96.9%96.8%96.2%95.9%95.5%94.9%94.5%94.2%93.8%93.1%93.1%92.6%91.8%91.6%90.7%90.3%90.2%88.9%88.4%88.2%88.1%87.2%86.1%85.3%85.1%84.3%84.0%83.4%82.9%79.1%78.6%77.0%75.7%73.7%73.1%72.3%72.2%68.2%64.4%55.4%48.7%32.7%IRELAND
117、U.A.E.SWITZERLANDDENMARKU.K.SOUTH KOREASWEDENSINGAPOREMALAYSIAAUSTRALIANEW ZEALANDNETHERLANDSSPAINBELGIUMAUSTRIACANADAHONG KONGGERMANYFRANCEU.S.A.CZECHIATAIWANISRAELCHILEROMANIAPOLANDRUSSIAMOROCCOARGENTINAITALYTHAILANDPORTUGALBRAZILGREECETURKEYJAPANVIETNAMMEXICOINDONESIACOLOMBIACHINAPHILIPPINESSOUTH
118、 AFRICAEGYPTGHANAWORLDWIDENIGERIAINDIAKENYASAUDI ARABIANORWAYSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTE:VALUES HAVE BEEN CAPPED AT 99%OF THE TOTAL POPULAT
119、ION.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWINTERNET USERS AS A PERCENTAGE OF TOTAL POPULATIONINTERNET ADOPTIONJAN2023DATAREPORTAL37OCEANIASOUTH-EASTER
120、N ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALTOTAL9.3166.7426.61,061.321.420.3368.2143.4225.789.337
121、.817.52.812.684.814.045.230.273.12,850SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.COMPARABILITY:SOURCE AND BA
122、SE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWNUMBER OF PEOPLE(IN MILLIONS)WHO DO NOT USE THE INTERNETUNCONNECTED POPULATIONSJAN20233801NORTH KOREA199.9%BLOCKED02SOUTH SUDAN93.0%10,223
123、,00003SOMALIA90.2%16,108,00004BURUNDI89.8%11,734,00005CENTRAL AFRICAN REPUBLIC89.4%5,058,00006ETHIOPIA83.3%104,073,00007CHAD82.1%14,776,00008AFGHANISTAN81.6%34,008,00009MADAGASCAR80.3%24,061,00010MOZAMBIQUE79.3%26,504,00001INDIA730,027,00051.3%02CHINA374,709,00026.3%03PAKISTAN150,779,00063.3%04BANGL
124、ADESH105,138,00061.1%05ETHIOPIA104,073,00083.3%06NIGERIA98,635,00044.6%07DEM.REP.OF THE CONGO77,568,00077.1%08INDONESIA63,514,00023.0%09TANZANIA45,456,00068.4%10KENYA36,699,00067.3%#LOCATIONUNCONNECTEDPOPULATION%OF POP.OFFLINE#LOCATION%OF POP.OFFLINEUNCONNECTEDPOPULATIONRELATIVE:LOWEST LEVELS OF INT
125、ERNET ADOPTIONABSOLUTE:LARGEST UNCONNECTED POPULATIONSSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CIA WORLD FACTBOOK;CNNIC;APJII;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTES:FIGURES IN THE“%OF POP.OFFLINE”COLUMN REPRESENT THE PERC
126、ENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET.ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND.(1)THE INTERNET(AT LEAST AS THE REST OF THE WORLD KNOWS IT)REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAIL
127、ABLE DATA,BUT SOME SOURCE DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR.SEE NOTES ON DATA FOR DETAILS.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTIONUNCONNECTED POPULATIONSJAN202339NORTH KOREA1PARTNER CONTENT7923.2%23.9%2
128、4.1%22.0%22.6%22.5%21.7%+3.0%+0.8%-8.7%+2.7%-0.4%-3.6%Q1Q2Q3Q4Q1Q2Q3202222SOURCE:GWI(Q1 2021 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES
129、 REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FIND INFORMATIONJAN2023DATAREPORTAL8029.8%27
130、.2%24.8%23.0%22.9%22.7%22.7%22.5%22.3%22.1%21.7%21.2%20.9%20.3%19.4%18.4%17.6%17.0%16.9%16.5%16.3%15.6%15.4%14.4%14.3%14.2%14.1%13.9%13.6%12.9%12.7%12.4%12.3%11.6%11.3%11.1%11.0%10.8%10.5%10.2%10.2%10.1%9.7%9.7%9.6%9.4%8.4%8.0%7.3%6.7%6.2%INDIACHINAU.S.A.BRAZILVIETNAMSPAINU.A.E.MEXICOITALYU.K.WORLDW
131、IDETURKEYCANADAIRELANDAUSTRALIATHAILANDGERMANYTAIWANSOUTH AFRICAHONG KONGGHANASAUDI ARABIACOLOMBIANIGERIANEW ZEALANDFRANCEPHILIPPINESINDONESIAKENYACHILEMALAYSIAAUSTRIASINGAPORESWITZERLANDRUSSIAPORTUGALEGYPTSWEDENPOLANDARGENTINANORWAYGREECEDENMARKROMANIAMOROCCONETHERLANDSBELGIUMISRAELSOUTH KOREAJAPAN
132、CZECHIASOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FI
133、ND INFORMATIONJAN2023DATAREPORTAL8121.2%24.3%21.6%18.4%15.2%23.4%25.2%22.3%19.6%17.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS A
134、GED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FIND INFORMATIONJAN2023DATAREPORTAL8228.3%29.5%29.5%29.3%29.1%28.3%28.4%+4.2%0%-0.7%-0.7%-2.7%+0.4%Q1Q2Q3Q4Q1Q2Q320212
135、022220222022SOURCE:GWI(Q1 2021 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF
136、 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2023DATAREPORTAL8348.8%48.1%48.0%43.1%41.5%41.5%36.7%35.3%34.8%34.7%32.8%31.9%30.8%29.8%29.2%2
137、8.4%28.1%28.0%27.9%27.3%26.4%25.9%25.8%25.7%24.5%24.5%23.4%21.8%21.8%20.9%19.8%19.3%18.8%17.8%17.4%17.3%16.9%16.1%16.0%15.6%15.5%15.4%14.2%12.7%11.1%10.9%10.7%10.5%9.6%9.5%8.5%BRAZILCOLOMBIAMEXICOINDONESIAARGENTINACHILEVIETNAMINDIATHAILANDPHILIPPINESTAIWANGREECEPORTUGALSAUDI ARABIAMALAYSIAWORLDWIDET
138、URKEYSOUTH AFRICAEGYPTU.A.E.CHINAROMANIANIGERIASPAINITALYKENYAISRAELHONG KONGMOROCCOU.S.A.POLANDCZECHIACANADAIRELANDSOUTH KOREAAUSTRALIASINGAPORENEW ZEALANDU.K.NORWAYSWEDENGHANADENMARKRUSSIASWITZERLANDNETHERLANDSGERMANYFRANCEBELGIUMAUSTRIAJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A
139、BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2023DATAREPORTAL8433.0%31.6%29.3%25.2%19.4
140、%29.7%29.8%29.0%25.0%20.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPE
141、RCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2023DATAREPORTAL8531.9%32.3%31.9%30.6%30.0%29.5%28.9%+1.3%-1.2%-4.1%-2.0%-1.7%-2.0%Q1Q2Q3Q4Q1Q2Q3202222SOURCE:GWI(Q1 2021 TO Q3 2022
142、).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWPERCENTA
143、GE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN2023DATAREPORTAL8652.2%50.5%47.9%47.6%47.3%47.1%44.7%43.5%43.0%41.8%40.8%39.8%38.9%38.7%38.5%37.0%37.0%35.9%35.1%34.3%34.2%33.9%33.8%33.5%31.5%30.8%30.8%29.4%
144、29.3%29.2%28.9%28.8%28.8%28.4%27.2%26.6%26.4%25.7%25.4%23.9%23.7%22.7%21.6%21.6%20.9%18.8%17.6%17.3%15.7%15.7%9.6%INDONESIACOLOMBIASWITZERLANDMEXICOBRAZILARGENTINACHILESPAINPOLANDTHAILANDISRAELTAIWANMALAYSIASAUDI ARABIAPORTUGALGREECEU.A.E.CZECHIAHONG KONGVIETNAMAUSTRIABELGIUMTURKEYROMANIAINDIAEGYPTP
145、HILIPPINESSWEDENFRANCEGERMANYWORLDWIDEITALYSOUTH AFRICASINGAPORENETHERLANDSNORWAYIRELANDMOROCCODENMARKGHANACANADARUSSIACHINAKENYANIGERIASOUTH KOREAU.S.A.U.K.AUSTRALIANEW ZEALANDJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.CO
146、M FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN2023DATAREPORTAL8734.7%29.5%26.4%23.5%19.3%32.9%31.2%29.2%27.0%23.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54Y
147、EARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIF
148、FERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN2023DATAREPORTAL8811PORTUGUESE1.5%3.2%12VIETNAMESE1.4%1.1%13DUTCH,FLEMISH1.2%0.4%14POLISH1.1%0.5%15ARABIC0.9%4.9%16KOREAN0.6%1.0%17INDONESIAN0.6%2.5%18UKRAINIAN0.6%0.6%19CZECH0.5%0.1%20THAI0.5%0.8%01ENGLISH58.8%18.1%02RUSSIAN5.3%3.2%03SPANI
149、SH4.3%6.8%04FRENCH3.7%3.4%05GERMAN3.7%1.7%06JAPANESE3.0%1.6%07TURKISH2.8%1.1%08PERSIAN2.3%1.0%09CHINESE1.7%18.7%10ITALIAN1.6%0.8%#LANGUAGESHARE OF WEBSITESSHARE OFPOPULATION#LANGUAGESHARE OF WEBSITESSHARE OFPOPULATIONSOURCES:W3TECHS;ETHNOLOGUE;U.N;KEPIOS ANALYSIS.NOTES:WEBSITE LANGUAGES AS DEFINED B
150、Y W3TECHS.LANGUAGES INCLUDE SUB-LANGUAGES(E.G.“CHINESE”INCLUDES MANDARIN,YUE,ETC.).FIGURES IN THE“SHARE OF WEBSITES”COLUMN ARE BASED ON W3TECHS ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES,AS RANKED BY ALEXA INTERNET.FIGURES IN THE“SHARE OF POPULATION”COLUMN COMPARE THE TOTAL NUMBER OF FIRST-
151、AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE(INCLUDING SUB-LANGUAGES)TO THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWSHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE,COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGEMOST COMMON LANGUAGES FOR WEB CONTENTJAN20238911LIONEL MESSI2
152、1,710,00071612AMBER HEARD20,400,0001,06113FIFA WORLD CUP20,110,00046514JOHNNY DEPP19,900,00040815MICROSOFT OFFICE19,620,0006016WIKIPEDIA18,510,00043017RUSSO-UKRAINIAN WAR17,830,0001,63318HOUSE OF THE DRAGON17,580,0002,44019UNITED STATES17,550,0003,22020TOP GUN:MAVERICK17,520,0003,81601JEFFREY DAHMER
153、54,850,000536022022 RUSSIAN INVASION OF UKRAINE50,310,00011,99403DEATHS IN 202246,510,0003042022 FIFA WORLD CUP46,440,0003,16305ELIZABETH II43,570,0002,33806YOUTUBE39,230,00032207ELON MUSK27,880,0003,48108VLADIMIR PUTIN25,460,0001,18609UKRAINE23,560,0001,13410CRISTIANO RONALDO22,690,000689#PAGEVIEWS
154、EDITS#PAGEVIEWSEDITSSOURCE:WMCLOUD.NOTES:VIEWS REPRESENT TOTAL(CUMULATIVE)PAGE VIEWS BETWEEN JANUARY AND DECEMBER 2022.VIEW COUNTS HAVE BEEN ROUNDED TO THE NEAREST 10,000;FIGURES FOR EDITS ARE SHOWN AS IS.AS PER GUIDANCE FROM THE WIKIMEDIA FOUNDATION,THIS RANKING EXCLUDES PAGES WITH HIGH VOLUMES OF
155、SUSPECTED AUTOMATED TRAFFIC(I.E.WHERE MOBILE PAGE VIEWS ACCOUNT FOR LESS THAN 5%OR MORE THAN 95%OF TOTAL PAGE VIEWS).GLOBAL OVERVIEWWIKIPEDIA PAGES WITH THE GREATEST NUMBER OF PAGE VIEWS BETWEEN JANUARY AND DECEMBER 2022MOST VIEWED WIKIPEDIA PAGES IN 2022JAN20239027.1%26.4%26.7%26.2%25.5%YOY:-9.1%(-
156、270 BPS)YOY:-4.7%(-130 BPS)YOY:-6.3%(-180 BPS)YOY:-4.4%(-120 BPS)YOY:-4.5%(-120 BPS)92.8%50.0%35.8%28.7%29.7%YOY:+1.0%(+90 BPS)YOY:-2.7%(-140 BPS)YOY:-3.5%(-130 BPS)YOY:-8.3%(-260 BPS)YOY:-2.3%(-70 BPS)EDUCATIONALVIDEOPRODUCTREVIEW VIDEOSPORTS CLIP ORHIGHLIGHTS VIDEOGAMINGVIDEOINFLUENCERVIDEOS AND V
157、LOGSANY KINDOF VIDEOMUSICVIDEOCOMEDY,MEME,OR VIRAL VIDEOTUTORIAL ORHOW-TO VIDEOVIDEOLIVESTREAMSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTES:“YOY”PERCENTAGE VALUES REPRESENT THE RELATIVE YEAR-ON-YEAR CHAN
158、GE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT THE ABSOLUTE CHANGE(IN BASIS POINTS).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEKWATCHING ONLINE VIDEO CONTENTJAN20239101YO
159、UTUBEGOOGLE02TIKTOKBYTEDANCE03NETFLIXNETFLIX04MX PLAYERKUAISHOU05HOTSTARDISNEY06KWAIKUAISHOU07VLC MEDIA PLAYERVIDEOLAN08AMAZON PRIME VIDEOAMAZON09PLAYITPLAYIT10TWITCHAMAZON01YOUTUBEGOOGLE02TIKTOKBYTEDANCE03NETFLIXNETFLIX04MX PLAYERTIMES GROUP05AMAZON PRIME VIDEOAMAZON06MI VIDEO VIDEO PLAYERXIAOMI07H
160、OTSTARDISNEY08GOOGLE PLAY MOVIES AND TVGOOGLE09VLC MEDIA PLAYERVIDEOLAN10DISNEY+DISNEY#APP NAMECOMPANY#APP NAMECOMPANYTOP VIDEO ENTERTAINMENT APPS BY TOTAL TIME SPENTTOP VIDEO ENTERTAINMENT APPS BY ACTIVE USERSSOURCE:DATA AI INTELLIGENCE.SEE DATA.AI FOR MORE DETAILS.NOTES:ONLY INCLUDES MOBILE APPS T
161、HAT ARE PRIMARILY INTENDED TO STREAM VIDEO CONTENT.DOES NOT INCLUDE USERS ACCESSING SERVICES THROUGH DEVICES OTHER THAN MOBILE PHONES.RANKINGS BASED ON USER ACTIVITY BETWEEN JANUARY AND DECEMBER 2022.ACTIVE USER RANKING REFLECTS WORLDWIDE ACTIVITY ON IPHONES AND ANDROID PHONES,EXCLUDING CHINA.RANKIN
162、G BY TOTAL TIME REFLECTS ACTIVITY ON ANDROID PHONES ONLY.GLOBAL OVERVIEWGLOBAL OVERVIEWRANKINGS OF THE MOST USED VIDEO-CENTRIC ENTERTAINMENT APPS ON MOBILE PHONES THROUGHOUT 2022VIDEO ENTERTAINMENT:TOP MOBILE APPSJAN20239264.0%62.3%59.2%58.9%58.7%56.6%53.6%53.5%52.7%52.5%52.0%51.4%48.8%48.1%46.2%45.
163、7%45.6%44.0%43.8%43.4%43.4%43.3%43.1%42.0%41.0%40.9%39.9%38.8%38.2%37.7%36.8%36.4%35.8%34.8%34.3%33.5%33.3%33.2%32.9%32.7%32.3%31.7%30.6%29.3%29.1%26.4%25.4%23.8%23.7%13.2%10.8%PHILIPPINESSOUTH AFRICATURKEYINDONESIANIGERIABRAZILINDIAGHANACOLOMBIAKENYAU.A.E.SAUDI ARABIAMALAYSIAARGENTINAVIETNAMMEXICOC
164、HILEITALYROMANIAWORLDWIDEIRELANDSPAINU.S.A.EGYPTCANADANEW ZEALANDPORTUGALGREECESWITZERLANDSINGAPORECHINAAUSTRALIAPOLANDRUSSIAISRAELU.K.MOROCCOFRANCEGERMANYTHAILANDAUSTRIATAIWANSWEDENDENMARKHONG KONGNETHERLANDSBELGIUMCZECHIANORWAYSOUTH KOREAJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A
165、 BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS,TUTORIAL VIDEOS,OR EDUCATIONAL VIDEOS EACH WEEKONLINE VIDEO AS A SOURCE OF LEARNINGJAN2023DATAREPORTAL9348.2%46.3%43.8%38.0%32.4%46.5%45
166、.3%43.6%41.1%34.9%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE
167、 OF INTERNET USERS WHO WATCH HOW-TO VIDEOS,TUTORIAL VIDEOS,OR EDUCATIONAL VIDEOS EACH WEEKONLINE VIDEO AS A SOURCE OF LEARNINGJAN2023DATAREPORTAL9455.6%33.3%33.2%33.0%31.9%30.8%30.6%28.7%28.7%27.8%27.5%25.5%25.4%25.3%25.0%23.6%22.8%22.2%21.2%21.1%20.9%20.7%20.1%19.7%19.7%19.5%19.3%18.2%18.0%17.8%17.
168、5%17.4%17.3%17.2%17.1%17.1%16.9%16.7%16.4%15.8%15.6%15.5%14.9%14.3%13.8%13.6%12.7%12.0%11.6%9.7%6.2%PHILIPPINESINDONESIATAIWANBRAZILU.A.E.NIGERIAINDIACHINAKENYASOUTH AFRICAMEXICOWORLDWIDEMALAYSIAHONG KONGSAUDI ARABIAGHANASPAINCOLOMBIAROMANIAVIETNAMTHAILANDTURKEYPORTUGALIRELANDNEW ZEALANDEGYPTSOUTH K
169、OREAMOROCCOSWEDENSINGAPORECHILEAUSTRALIAU.S.A.POLANDCANADAFRANCENETHERLANDSITALYARGENTINANORWAYSWITZERLANDGERMANYU.K.ISRAELAUSTRIADENMARKBELGIUMRUSSIAGREECECZECHIAJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DET
170、AILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEKWATCHING VLOGSJAN2023DATAREPORTAL9536.7%31.8%25.6%19.5%13.0%28.5%26.9%23.2%17.8%12.9%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:
171、GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEKWATCHING VLOGSJAN2023DATAREPORTAL9695.5%87.1%90.9%23.7%4.5%-2.2%(-210 BPS)-2.1%(-190 BPS)-2.8%(-260 B
172、PS)-6.7%(-170 BPS)+87.5%(+210 BPS)WATCH ANY KIND OF TV CONTENT VIA ANY MEANS OF CONTENT DELIVERYWATCH LIVE OR“LINEAR”TV PROGRAMMING(E.G.BROADCAST OR CABLE TV)WATCH TV CONTENT VIA AN ON-DEMAND SERVICE(E.G.A STREAMING PLATFORM)WATCH TV CONTENT SAVED TO A RECORDING DEVICE(E.G.A DVR)DO NOT WATCH ANY KIN
173、D OF TV CONTENTYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTES:YEAR-ON-YEAR CHANGE VALUES REPRESENT THE RELATI
174、VE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT THE ABSOLUTE CHANGE(IN BASIS POINTS).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV VIA EACH MEANS OF CONTENT DELIVERY EACH MONTHHOW INTERNET USERS WATCH TVJAN20239797.9
175、%97.7%97.6%97.5%97.3%97.0%96.6%96.3%96.3%96.2%96.0%96.0%95.4%95.2%94.9%94.7%94.6%94.3%94.3%94.3%94.1%93.8%93.5%93.4%92.9%92.7%91.7%91.7%91.3%91.0%90.9%90.7%90.5%90.4%89.8%88.7%87.4%86.4%86.4%86.2%86.1%85.7%84.4%84.0%83.5%79.9%69.0%PHILIPPINESMEXICOBRAZILINDIASOUTH AFRICACHILEARGENTINASAUDI ARABIATUR
176、KEYVIETNAMINDONESIANEW ZEALANDTHAILANDCOLOMBIAGREECEMALAYSIAU.A.E.IRELANDISRAELSWEDENHONG KONGDENMARKU.S.A.TAIWANAUSTRALIAU.K.SINGAPORESPAINROMANIAPOLANDWORLDWIDEITALYCANADANORWAYFRANCEEGYPTNETHERLANDSPORTUGALSWITZERLANDAUSTRIAGERMANYCHINACZECHIABELGIUMSOUTH KOREARUSSIAJAPANSOURCE:GWI(Q3 2022).FIGUR
177、ES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES(E.G.NETFLIX)EACH MONTHSTREAMING TV CONTENT VIA THE INTERNETJAN2023DATAREPORTAL9894.5%9
178、3.7%90.9%86.2%80.8%94.6%93.9%91.4%87.4%81.3%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS
179、.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES(E.G.NETFLIX)EACH MONTHSTREAMING TV CONTENT VIA THE INTERNETJAN2023DATAREPORTAL9925.7%28.4%29.5%31.7%36.5%39.2%41.0%42.2%44.0%45.3%+10.6%+3.7%+7.5%+15.1%+7.4%+4.7%+2.8%+4.4%+3.0%Q3Q3Q3Q3Q3Q3Q3Q3Q3Q3200
180、0022SOURCE:GWI(Q3 2013 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWTIME SPENT WATCHING STREAMING TV SERVICES AS A PERCENTAGE OF THE TOTAL DAILY TIME INTERNET USERS AGED 16 TO 64
181、SPEND WATCHING TVSTREAMINGS SHARE OF TOTAL TV TIME(YOY)JAN2023DATAREPORTAL100STREAMING:42.2%STREAMING:42.3%STREAMING:43.0%STREAMING:43.8%STREAMING:44.0%STREAMING:43.8%STREAMING:43.9%STREAMING:44.9%STREAMING:45.3%BROADCAST:57.8%BROADCAST:57.7%BROADCAST:57.0%BROADCAST:56.2%BROADCAST:56.0%BROADCAST:56.
182、2%BROADCAST:56.1%BROADCAST:55.1%BROADCAST:54.7%+0.5%+1.5%+1.8%+0.5%-0.4%+0.2%+2.2%+1.0%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:PERCEN
183、TAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE IN STREAMINGS SHARE OF TOTAL TV TIME(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWTIME SPENT WATCHING STREAMING TV SERVICES AS A PERCENTAGE OF THE TOTAL DAILY TIME INTERNET USERS AGED
184、 16 TO 64 SPEND WATCHING TVSTREAMINGS SHARE OF TOTAL TV TIME(QOQ)JAN2023DATAREPORTAL050607080910STRANGER THINGS100THE SIMPSONS100THE LORD OF THE RINGS:THE RINGS OF POWER100GAME OF THRONES100MANIFEST84GREYS ANATOMY76THE BOYS82THE BIG BANG THEORY82INVENTING ANNA54FAMILY GUY61REACHER71FRIEND
185、S79DAHMER MONSTER:THE JEFFREY DAHMER STORY53BLUEY58THE TERMINAL LIST65EUPHORIA75BRIDGERTON47MODERN FAMILY49THE PERIPHERAL56HOUSE OF THE DRAGON69WEDNESDAY47MALCOLM IN THE MIDDLE39THE WHEEL OF TIME43LOVE IS IN THE AIR50CAF CON AROMA DE MUJER45SHE-HULK:ATTORNEY AT LAW34TOM CLANCYS JACK RYAN32RICK AND M
186、ORTY48PASIN DE GAVILANES43HOW I MET YOUR MOTHER30THE SUMMER I TURNED PRETTY20THE HANDMAIDS TALE34ALL OF US ARE DEAD42STAR WARS:ANDOR29ALL OR NOTHING:ARSENAL19AND JUST LIKE THAT32THE CROWN41MOON KNIGHT28THE GRAND TOUR16THE STAIRCASE32NETFLIXINDEXAMAZON PRIMEINDEXDISNEY+INDEXHBOINDEX#SOURCE:FLIXPATROL
187、.NOTES:THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES.RANKINGS BASED ON FLIXPATROLS ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN 2022(FULL-YEAR)“INDEX”VALUES COMPARE THE FLIXPATROL“POINTS”VALUE FOR EACH TITLE TO THE FLIXPATROL“POINTS”VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORMS RA
188、NKING.GLOBAL OVERVIEWGLOBAL OVERVIEWFLIXPATROLS RANKING OF THE MOST POPULAR TV SHOWS ON SELECTED STREAMING PLATFORMS IN 2022(FULL-YEAR)TOP TV SHOWS OF 2022 BY STREAMING PLATFORMJAN2023050607080910THE TINDER SWINDLER100ENCANTO100SAMARITAN100THE BATMAN100THE ADAM PROJECT98TURNING RED65THE L
189、ORD OF THE RINGS:THE FELLOWSHIP OF THE RING52DUNE94THE SEA BEAST95MOANA53THE TOMORROW WAR42FANTASTIC BEASTS:THE SECRETS OF DUMBLEDORE68DONT LOOK UP92AVENGERS:ENDGAME36THE HOBBIT:AN UNEXPECTED JOURNEY34KING RICHARD66THE GRAY MAN88DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS25NO TIME TO DIE33KIMI61PURP
190、LE HEARTS84LIGHTYEAR21THE LORD OF THE RINGS:THE TWO TOWERS31THE MATRIX RESURRECTIONS51THE MAN FROM TORONTO84ETERNALS21TOM CLANCYS WITHOUT REMORSE28ELVIS44HUSTLE81THOR:LOVE AND THUNDER20THIRTEEN LIVES28FATHER OF THE BRIDE39SENIOR YEAR70HOCUS POCUS 217CLARKSONS FARM27THE LITTLE THINGS34ENOLA HOLMES 26
191、1AVATAR16OVERDOSE27THE FALLOUT29NETFLIXINDEXAMAZON PRIMEINDEXDISNEY+INDEXHBOINDEX#SOURCE:FLIXPATROL.NOTES:THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES.RANKINGS BASED ON FLIXPATROLS ANALYSIS OF WORLDWIDE VIEWING ACTIVITY IN 2022(FULL-YEAR)“INDEX”VALUES COMPARE THE FLIXPATROL“POIN
192、TS”VALUE FOR EACH TITLE TO THE FLIXPATROL“POINTS”VALUE OF THE TOP-RANKED TITLE IN EACH PLATFORMS RANKING.GLOBAL OVERVIEWGLOBAL OVERVIEWFLIXPATROLS RANKING OF THE MOST POPULAR MOVIES ON SELECTED STREAMING PLATFORMS IN 2022(FULL-YEAR)TOP MOVIES OF 2022 BY STREAMING PLATFORMJAN202310301STRANGER THINGS(
193、S4)1,352,090,00002WEDNESDAY(S1)1,237,120,00003DAHMER:MONSTER856,220,00004BRIDGERTON(S2)656,260,00005BRIDGERTON(S1)625,490,00006STRANGER THINGS(S3)582,100,00007LUCIFER(S5)569,480,00008THE WITCHER(S1)541,010,00009INVENTING ANNA511,920,0001013 REASONS WHY(S2)496,120,00001RED NOTICE364,020,00002DONT LOO
194、K UP359,790,00003BIRD BOX282,020,00004THE GRAY MAN253,870,00005THE ADAM PROJECT233,160,00006EXTRACTION231,340,00007PURPLE HEARTS228,690,00008THE UNFORGIVABLE214,700,00009THE IRISHMAN214,570,00010THE KISSING BOOTH 2209,250,000#TV SHOW(SEASON)HOURS IN FIRST 28 DAYS#MOVIEHOURS IN FIRST 28 DAYSMOST POPU
195、LAR MOVIES(ENGLISH-LANGUAGE CONTENT)MOST POPULAR TV SHOWS(ENGLISH-LANGUAGE CONTENT)SOURCE:NETFLIX.NOTES:THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES.ONLY INCLUDES NETFLIX-BRANDED CONTENT.FIGURES REPRESENT THE NUMBER OF HOURS WATCHED IN THE FIRST 28 DAYS AFTER EACH TITLE BECOMES
196、AVAILABLE ON NETFLIX.GLOBAL OVERVIEWGLOBAL OVERVIEWENGLISH-LANGUAGE TITLES THAT GAINED THE GREATEST CUMULATIVE VIEW TIME IN THEIR FIRST 28 DAYS ON NETFLIX(ALL-TIME)ALL-TIME NETFLIX CHARTS(ENGLISH)JAN202310401SQUID GAME(S1)1,650,450,00002MONEY HEIST(S5)792,230,00003MONEY HEIST(S4)619,010,00004ALL OF
197、US ARE DEAD(S1)560,780,00005MONEY HEIST(S3)426,400,00006EXTRAORDINARY ATTORNEY WOO(S1)402,470,00007CAF CON AROMA DE MUJER(S1)326,910,00008LUPIN(S1)316,830,00009ELITE(S3)275,300,00010WHO KILLED SARA?(S1)266,430,00001TROLL152,350,00002BLOOD RED SKY110,520,00003THE PLATFORM108,090,00004ALL QUIET ON THE
198、 WESTERN FRONT101,360,00005BLACK CRAB94,130,00006THROUGH MY WINDOW92,440,00007THE TAKEDOWN78,630,00008BELOW ZERO78,300,00009LOVING ADULTS67,340,00010MY NAME IS VENDETTA67,280,000#TV SHOW(SEASON)HOURS IN FIRST 28 DAYS#MOVIEHOURS IN FIRST 28 DAYSMOST POPULAR MOVIES(NON-ENGLISH-LANGUAGE CONTENT)MOST PO
199、PULAR TV SHOWS(NON-ENGLISH-LANGUAGE CONTENT)SOURCE:NETFLIX.NOTES:THE SAME CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES.ONLY INCLUDES NETFLIX-BRANDED CONTENT.FIGURES REPRESENT THE NUMBER OF HOURS WATCHED IN THE FIRST 28 DAYS AFTER EACH TITLE BECOMES AVAILABLE ON NETFLIX.GLOBAL OVERVIEWGLO
200、BAL OVERVIEWNON-ENGLISH-LANGUAGE TITLES THAT GAINED THE GREATEST CUMULATIVE VIEW TIME IN THEIR FIRST 28 DAYS ON NETFLIX(ALL-TIME)ALL-TIME NETFLIX CHARTS(NON-ENGLISH)JAN202310539.1%21.9%21.2%19.8%-1.3%(-50 BPS)-4.4%(-100 BPS)+3.9%(+80 BPS)-2.5%(-50 BPS)YEAR-ON-YEAR CHANGE:YEAR-ON-YEAR CHANGEYEAR-ON-Y
201、EAR CHANGEYEAR-ON-YEAR CHANGELISTEN TO MUSICSTREAMING SERVICESLISTEN TO ONLINE RADIOSHOWS OR STATIONSLISTEN TOPODCASTSLISTEN TOAUDIO BOOKSSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTES:YEAR-ON-YEAR CHANGE
202、 VALUES REPRESENT THE RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT THE ABSOLUTE CHANGE(IN BASIS POINTS).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEKLIS
203、TENING TO ONLINE AUDIO CONTENTJAN202310601:3101:2901:3301:3501:3301:3101:3401:3701:38-2.2%+4.5%+2.2%-2.1%-2.2%+3.3%+3.2%+1.0%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SE
204、E GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWDAILY TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND LISTENING TO MUSIC STREAMING SERVICESTIME SPENT LISTENING TO STREAMING MUSICJAN2023DATAREPORTAL10750.3%50.3%49.5%48.7%48.2%47.5%46.7%46.6%46.5%46.3%44.1%43.6%43.2%42.9%42.9%42.6%40.8%40.
205、2%40.1%39.7%39.5%39.4%39.1%38.9%38.7%38.6%37.4%36.9%36.5%36.3%36.3%36.0%34.9%34.4%34.3%34.2%34.1%34.0%32.9%30.5%29.9%28.2%24.5%24.4%23.9%22.4%21.6%20.0%18.9%18.3%16.9%BRAZILINDONESIAMEXICONORWAYPHILIPPINESTURKEYDENMARKSOUTH AFRICASWEDENU.S.A.CHILEITALYTAIWANINDIASOUTH KOREANIGERIAARGENTINAGERMANYIRE
206、LANDNEW ZEALANDSPAINAUSTRALIAWORLDWIDEVIETNAMSWITZERLANDMALAYSIACANADATHAILANDU.A.E.CHINAU.K.HONG KONGSINGAPOREFRANCENETHERLANDSPORTUGALKENYACOLOMBIAAUSTRIAISRAELBELGIUMGREECEGHANAROMANIAPOLANDSAUDI ARABIACZECHIAJAPANEGYPTRUSSIAMOROCCOSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLO
207、BAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO MUSIC STREAMING SERVICES EACH WEEKLISTENING TO STREAMING MUSICJAN2023DATAREPORTAL10844.0%44.0%39.5%34.7%27.1%40.3%41.5%39.5%35.8%28.5%16 24YEARS OLD25 34YEA
208、RS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LIS
209、TEN TO MUSIC STREAMING SERVICES EACH WEEKLISTENING TO STREAMING MUSICJAN2023DATAREPORTAL10901SPOTIFYSPOTIFY02YOUTUBE MUSICGOOGLE03RESSOBYTEDANCE04SAMSUNG MUSICSAMSUNG05MI MUSICXIAOMI06AMAZON MUSICAMAZON07LARK PLAYERDYWX08DEEZERDEEZER09SOUNDCLOUDSOUNDCLOUD10TUNEIN RADIOTUNEIN01SPOTIFYSPOTIFY02YOUTUBE
210、 MUSICGOOGLE03SHAZAMAPPLE04MI MUSICXIAOMI05GOOGLE PLAY MUSICGOOGLE06AMAZON MUSICAMAZON07SOUNDCLOUDSOUNDCLOUD08SAMSUNG MUSICSAMSUNG09JIOSAAVNRELIANCE INDUSTRIES10WYNKBHARTI AIRTEL#APP NAMECOMPANY#APP NAMECOMPANYTOP MUSIC-RELATED MOBILE APPS BY TOTAL TIME SPENTTOP MUSIC-RELATED MOBILE APPS BY ACTIVE U
211、SERSSOURCE:DATA AI INTELLIGENCE.SEE DATA.AI FOR MORE DETAILS.NOTES:RANKINGS BASED ON USER ACTIVITY BETWEEN JANUARY AND DECEMBER 2022.ACTIVE USER RANKING REFLECTS WORLDWIDE ACTIVITY ON IPHONES AND ANDROID PHONES,EXCLUDING CHINA.RANKING BY TOTAL TIME REFLECTS ACTIVITY ON ANDROID PHONES ONLY.GLOBAL OVE
212、RVIEWGLOBAL OVERVIEWRANKINGS OF THE MOST USED MUSIC-RELATED APPS ON MOBILE PHONES THROUGHOUT 2022MUSIC:TOP MOBILE APPSJAN202311011LIL NAS X FEAT.JACK HARLOW “INDUSTRY BABY”12GAYLE ”ABCDEFU”13BAD BUNNY “EFECTO”14JUSTIN BIEBER “GHOST”15JOJI “GLIMPSE OF US”16BAD BUNNY “MOSCOW MULE”17ED SHEERAN “SHIVERS
213、”18ADELE “EASY ON ME”19ELLEY DUH “MIDDLE OF THE NIGHT”20DOJA CAT “WOMAN”01HARRY STYLES “AS IT WAS”02GLASS ANIMALS “HEAT WAVES”03THE KID LAROI WITH JUSTIN BIEBER “STAY”04BAD BUNNY FEAT.CHENCHO CORLEONE “ME PORTO BONITO”05BAD BUNNY “TIT ME PREGUNT”06ELTON JOHN&DUA LIPA “COLD HEART”(PNAU REMIX)07IMAGIN
214、E DRAGONS x J.I.D.“ENEMY”08BIZARRAP&QUEVEDO “QUEVEDO:BZRP MUSIC SESSIONS,VOL.52”09BAD BUNNY FEAT.BOMBA ESTRO “OJITOS LINDOS”10KATE BUSH ”RUNNING UP THAT HILL(A DEAL WITH GOD)”#ARTIST “SONG TITLE”#ARTIST “SONG TITLE”SOURCE:SPOTIFY“TOP TRACKS OF 2022”PLAYLIST.NOTE:RANKINGS ARE BASED ON WORLDWIDE SPOTI
215、FY STREAMS BETWEEN JANUARY AND NOVEMBER 2022GLOBAL OVERVIEWGLOBAL OVERVIEWRANKING OF THE MOST STREAMED SONGS WORLDWIDE ON SPOTIFY BETWEEN JANUARY AND NOVEMBER 2022SPOTIFYS MOST STREAMED SONGS OF 2022JAN202311100:5400:5200:5500:5700:5500:5400:5801:0101:02-3.7%+5.8%+3.6%-3.5%-1.8%+7.4%+5.2%+1.6%Q3Q4Q1
216、Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWDAILY TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND LISTENING TO PODC
217、ASTSTIME SPENT LISTENING TO PODCASTSJAN2023DATAREPORTAL11242.9%40.2%34.5%30.5%30.4%27.8%26.9%26.6%25.7%25.4%25.1%24.7%24.1%24.1%23.8%23.4%23.2%23.0%21.8%21.4%21.2%21.1%21.0%20.9%20.8%20.7%19.6%19.3%19.0%18.0%17.9%17.5%17.2%16.4%16.4%16.4%16.3%16.3%16.2%15.7%15.5%15.1%14.8%14.5%14.4%14.4%13.8%10.3%9.
218、9%8.9%4.1%BRAZILINDONESIAMEXICOSWEDENSOUTH AFRICAIRELANDNORWAYDENMARKU.S.A.ROMANIASPAINCHILEINDIAPORTUGALCOLOMBIAPOLANDISRAELAUSTRALIATHAILANDU.A.E.WORLDWIDECANADANEW ZEALANDCZECHIAGERMANYU.K.SAUDI ARABIAPHILIPPINESVIETNAMARGENTINAKENYASWITZERLANDNETHERLANDSAUSTRIACHINASINGAPORETAIWANTURKEYMALAYSIAG
219、REECENIGERIAHONG KONGITALYBELGIUMFRANCEMOROCCOEGYPTGHANASOUTH KOREARUSSIAJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH
220、 WEEKLISTENING TO PODCASTSJAN2023DATAREPORTAL11323.8%23.9%21.2%17.7%14.8%22.5%23.9%21.1%18.1%15.5%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INT
221、ERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEKLISTENING TO PODCASTSJAN2023DATAREPORTAL11416.5%13.1%9.4%8.7%YOY:-4.1%(-70 BPS)YOY:-3.7%(-50 BPS)YOY:-3.1%(-30 BPS)YOY:UNCHANGED81.9%66.2%37.9%25.3%YOY:-2.0%(-170 BPS)YO
222、Y:-2.8%(-190 BPS)YOY:+3.0%(+110 BPS)YOY:-1.9%(-50 BPS)TABLETHAND-HELD GAMING DEVICEMEDIA STREAMING DEVICEVIRTUAL REALITY HEADSETANY DEVICESMARTPHONELAPTOP OR DESKTOPGAMES CONSOLESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FO
223、R FULL DETAILS.NOTES:“YOY”PERCENTAGE VALUES REPRESENT THE RELATIVE YEAR-ON-YEAR CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT THE ABSOLUTE CHANGE(IN BASIS POINTS).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES
224、ON EACH KIND OF DEVICEDEVICES USED TO PLAY VIDEO GAMESJAN202311588.8%89.0%85.2%85.8%81.4%86.9%83.6%81.9%+0.2%-4.3%+0.7%-5.1%+6.8%-3.8%-2.0%Q3Q3Q3Q3Q3Q3Q3Q32000212022SOURCE:GWI(Q3 2015 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16
225、TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:NO TIME PERIOD IS ASSOCIATED WITH THIS QUESTION IN GWIS SURVEY(E.G.“PAST WEEK”).GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICEPLAYING VIDEO GAMES(YOY)JAN2023DATAREPORTAL11686.9%86.1%85.0%84.9%83.6%83.3%82.4%81.4%81
226、.9%-0.9%-1.3%-0.1%-1.5%-0.4%-1.1%-1.2%+0.6%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:NO TIME PERIOD(E.G.“PAST WEEK”)IS ASSOCIATED WITH
227、THIS QUESTION IN GWIS SURVEY.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICEPLAYING VIDEO GAMES(QOQ)JAN2023DATAREPORTAL11795.8%94.8%93.1%93.0%92.3%91.9%91.3%91.3%90.1%89.7%88.4%88.2%87.6%87.4%86.3%84.8%84.7%83.4%83.3%83.1%82.9%81.9%81.7%80.9%80.8%80.6%80.
228、2%79.8%79.5%79.5%78.4%78.3%78.3%77.9%77.6%75.9%75.5%75.2%75.0%74.6%74.3%72.7%72.4%72.1%72.1%69.5%66.4%PHILIPPINESINDONESIAVIETNAMTHAILANDTURKEYINDIAMEXICOTAIWANSAUDI ARABIASOUTH AFRICABRAZILU.A.E.CHILEMALAYSIAGREECECOLOMBIAPORTUGALEGYPTROMANIAHONG KONGU.S.A.WORLDWIDESINGAPOREPOLANDFRANCEITALYARGENTI
229、NASPAINCANADARUSSIASWEDENISRAELSOUTH KOREASWITZERLANDNEW ZEALANDCZECHIAAUSTRIANETHERLANDSAUSTRALIAGERMANYDENMARKNORWAYU.K.CHINAIRELANDBELGIUMJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:NO TIME PERI
230、OD(E.G.“PAST WEEK”)IS ASSOCIATED WITH THIS QUESTION IN GWIS SURVEY.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICEPLAYING VIDEO GAMESJAN2023DATAREPORTAL11887.3%86.5%80.6%74.2%65.4%89.7%88.0%84.8%76.9%66.7%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEA
231、RS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:NO TIME PERIOD(E.G.“PAST WEEK”)IS ASSOCIATED WITH THIS QUESTION IN GWIS SURVEY.GLOBAL OV
232、ERVIEWPERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICEPLAYING VIDEO GAMESJAN2023DATAREPORTAL11901:1101:1001:1301:1301:1201:1001:1101:1301:14-1.4%+4.3%0%-1.4%-2.8%+1.4%+2.8%+1.4%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE F
233、INDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAYDAILY TIME SPENT USING A GAMES CONSOLEJAN2023DATAREPORTAL12001:5801:4301:4101
234、:3401:2901:2801:2501:1901:1901:1701:1501:1401:1201:1101:1001:1001:1001:1001:0501:0501:0401:0301:0201:0101:0100:5900:5800:5200:5200:5200:5200:5200:5100:4900:4900:4800:4700:4700:4600:4400:4400:4300:4000:3200:3000:2800:26SAUDI ARABIATHAILANDINDIAEGYPTPHILIPPINESMEXICOU.S.A.U.A.E.VIETNAMBRAZILINDONESIAW
235、ORLDWIDECHINACANADAAUSTRALIACOLOMBIAMALAYSIAU.K.CHILETURKEYHONG KONGSOUTH AFRICANEW ZEALANDARGENTINANETHERLANDSFRANCENORWAYISRAELSINGAPORESPAINSWITZERLANDTAIWANGERMANYIRELANDPOLANDITALYGREECESWEDENPORTUGALAUSTRIAROMANIADENMARKBELGIUMSOUTH KOREARUSSIACZECHIAJAPANSOURCE:GWI(Q3 2022).FIGURES REPRESENT
236、THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAYDAILY TIME SPENT USING A GAMES CONSOLEJAN2023DATAREPORTAL12101:1001:2201
237、:1000:4900:3501:3501:4401:2200:5400:3416 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBA
238、L OVERVIEWAVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAYDAILY TIME SPENT USING A GAMES CONSOLEJAN2023DATAREPORTAL122ACTION ADVENTURE33%SHOOTER32%PUZZLE PLATFORM31%SPORTS24%RACING23%SIMULATION22%STRATEGY22%ACTION PLATFORM20%ONLINE BO
239、ARD GAMES19%M.O.B.A.18%ACTION ADVENTURE44%SHOOTER43%PUZZLE PLATFORM34%RACING32%SPORTS31%STRATEGY30%SIMULATION29%ACTION PLATFORM26%FIGHTING25%M.O.B.A.24%SHOOTER56%ACTION ADVENTURE54%SPORTS42%RACING41%PUZZLE PLATFORM40%STRATEGY39%SIMULATION38%ACTION PLATFORM35%M.O.B.A.35%FIGHTING34%SHOOTER64%ACTION AD
240、VENTURE60%RACING45%SPORTS44%M.O.B.A.43%SIMULATION43%STRATEGY43%PUZZLE PLATFORM41%FIGHTING38%ACTION PLATFORM37%SHOOTER66%ACTION ADVENTURE62%SIMULATION43%M.O.B.A.42%SPORTS41%RACING40%BATTLE ROYALE40%STRATEGY40%PUZZLE PLATFORM36%FIGHTING34%55 TO 64 YEARS OLD45 TO 54 YEARS OLD35 TO 44 YEARS OLD25 TO 34
241、YEARS OLD16 TO 24 YEARS OLDSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.NOTE:PERCENTAGES REPRESENT SHARE OF INTERNET USERS IN EACH AGE GROUP WHO PLAY VIDEO GAMES EACH MONTH,AND WHO ALSO SAY THEY PLAY EACH GEN
242、RE OF VIDEO GAMEGLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES EACH MONTH WHO ALSO PLAY EACH GENRE OF VIDEO GAME ON ANY DEVICEMOST POPULAR VIDEO GAME FORMATSJAN2023050607080910ROBLOXROBLOXSUBWAY SURFERSHONOR OF KINGSCANDY CRUSH SAGAFREE FIREFREE FIREGENSHIN IMPACTFREE FI
243、REMOBILE LEGENDS:BANG BANGLUDO KINGCANDY CRUSH SAGASUBWAY SURFERSCANDY CRUSH SAGASTUMBLE GUYSROBLOXMINECRAFT POCKET EDITIONPUBG MOBILECANDY CRUSH SAGAGAME FOR PEACELUDO KINGPOKMON GOROBLOXCOIN MASTERPUBG MOBILEBATTLEGROUNDS MOBILE INDIABRIDGE RACEPOKMON GOCLASH ROYALEMINECRAFT POCKET EDITIONRACE MAS
244、TERUMA MUSUME PRETTY DERBYPOKMON GOCALL OF DUTY:MOBILEMY TALKING TOM 2THREE KINGDOMS TACTICSMOBILE LEGENDS:BANG BANGCLASH OF CLANS8 BALL POOLLINEAGE WMONTHLY ACTIVE USERSTOTAL TIME SPENTDOWNLOADSCONSUMER SPEND#SOURCE:DATA AI INTELLIGENCE.SEE DATA.AI FOR MORE DETAILS.NOTES:ONLY INCLUDES PLAYERS ACCES
245、SING EACH TITLE VIA A MOBILE PHONE.RANKING BY MONTHLY ACTIVE USERS BASED ON ACTIVITY ON IPHONES AND ANDROID PHONES THROUGHOUT 2022,EXCLUDING CHINA.RANKING BY TOTAL TIME SPENT BASED ON USER ACTIVITY ON ANDROID PHONES ONLY THROUGHOUT 2022.RANKINGS BY DOWNLOADS AND CONSUMER SPEND BASED ON CUMULATIVE,CO
246、MBINED ACTIVITY ACROSS THE IOS APP STORE AND GOOGLE PLAY STORE BETWEEN JANUARY AND DECEMBER 2022,EXCEPT FOR CHINA,WHERE DATA IS FOR THE IOS APP STORE ONLY.GLOBAL OVERVIEWRANKINGS OF MOBILE GAMES BY VARIOUS METRICS,BASED ON ACTIVITY THROUGHOUT 2022TOP MOBILE GAMESJAN2023124WEEK OF25 DEC 202284 84WEEK
247、 OF26 DEC 2021100100WEEK OF06 JUN 202147 47020406080100JAN2021APR2021JUL2021OCT2021JAN2022APR2022JUL2022OCT2022WEEK OF16 JAN 202251 51WEEK OF18 DEC 202210 10VIRTUAL REALITYMETAVERSESOURCE:GOOGLE TRENDS,BASED ON WORLDWIDE GOOGLE SEARCH ACTIVITY BETWEEN 01 JAN 2021 AND 31 DEC 2022.FIGURES REPRESENT SE
248、ARCH VOLUMES FOR OVERALL“TOPICS”,RATHER THAN EACH TERM AS A STANDALONE QUERY.COMPARABILITY:GOOGLE TRENDS USES DYNAMIC SAMPLING,SO INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED,EVEN FOR THE SAME SEARCH QUERIES AND TIME PERIOD.AS A RESULT,READERS MAY NOT BE ABLE TO REPLICATE THE RESULTS
249、 SHOWN HERE.VALUES REPORTED IN GOOGLE TRENDS ARE INDEXED TO THE HIGHEST SEARCH VOLUME FOR THE INCLUDED TOPICS DURING THE CHOSEN PERIOD,AND VALUES SHOWN HERE MAY NOT IDENTIFY ALL-TIME HIGHS OR LOWS.GLOBAL OVERVIEWWORLDWIDE GOOGLE SEARCH VOLUMES FOR TOPICS RELATED TO THE“METAVERSE”AND“VIRTUAL REALITY”
250、INTEREST IN VIRTUAL WORLDS AND VR DEVICESJAN2023DATAREPORTAL.7200THOUSANDTHOUSANDTHOUSANDTHOUSAND251.7203.1172.8468.8MILLIONMILLIONMILLIONTHOUSANDFORTNITE:MONTHLYACTIVE PLAYERSROBLOX:MONTHLYACTIVE PLAYERSMINECRAFT:MONTHLYACTIVE PLAYERSAXIE INFINITY:MONTHLYACTIVE PLAYERSSANDBOX:MONTHLYACTI
251、VE PLAYERSHORIZON WORLDS:MONTHLY ACTIVE PLAYERSDECENTRALAND:MONTHLY ACTIVE PLAYERSSECOND LIFE:DAILYACTIVE PLAYERSSOURCES:FORTNITE,ROBLOX,MINECRAFT,AXIE INFINITY:ACTIVEPLAYER.IO ESTIMATES FOR ACTIVE PLAYERS IN DECEMBER 2022;SANDBOX:COMPANY STATEMENT(OCT 2022);HORIZON WORLDS:WALL STREET JOURNAL(OCT 20
252、22);DECENTRALAND:COMPANY STATEMENT(OCT 2022);SECOND LIFE:DANIEL VOYAGER(OCT 2022).NOTE:VALUES FROM DIFFERENT SOURCES MAY NOT BE COMPARABLE DUE TO DIFFERENCES IN DEFINITIONS AND VARYING DATA COLLECTION AND REPORTING METHODOLOGIES.GLOBAL OVERVIEWACTIVE USERS OF SOME OF THE WORLDS MOST POPULAR“METAVERS
253、E”(VIRTUAL WORLD)GAMESPOPULAR METAVERSE GAMING WORLDSJAN2023VIRTUAL WORLDS ARE MAKING ONLINE IDENTITY MORE FLEXIBLE AND EXPANSIVEEXPANDING IDENTITIESAs we enter an even more VR-and AR-inflected realm of social,its opening up new avenues for identity expression.Its part of why the ability to self-rep
254、resent in virtual worlds whether with accuracy,playfulness,or nuance is a major cultural touchpoint.For the young and online,a fluctuating or fluid self isnt just allowed its table stakes.Against this backdrop,legacy brands and creators alike are furiously flexing their IP to support more open self-
255、expression in online worlds.As people venture into new virtual worlds,theyre looking for brands to support more flexible and elaborate self-expression in these spaces.Brands should think creatively about how to help people convey and build on their identities whether thats giving them the tools to e
256、xecute the most accurate self-portrayal,or creatively reinterpret what defines identity altogether.In the eighth issue of our annual report Think Forward,we unpick the complex and ever-changing web of digital culture and behaviour,and explore the role brands can play in reflecting and shaping it.FIN
257、D OUT MORE IN THINK FORWARD 2023 Brands can think outside the box about how avatars can convey personal identity.Its what adidas did with its Originals Ozworld platform,where users answered questions about their personalities and were given bespoke avatars that embodied their psychological identity,
258、rather than their physical traits.Bakeup is a metaverse-first beauty brand.Its products work across multiple worlds:they can be worn in real life,but come with a matching AR filter for social,plus an NFT version that can be worn,collected,traded,and sold in the metaverse.In doing so,it creates a thr
259、ough-line between a persons many selves their IRL self,self on social,and self in virtual worlds cementing the sense that our digital identities are not only real and valid,but entangled with who we are offline.WE ARE SOCIAL INSIGHT_THINK FORWARD 2023PARTNER CONTENT12724.9%24.4%24.3%23.2%23.1%21.5%2
260、0.5%19.1%18.8%18.5%17.2%16.7%16.5%16.4%16.4%16.0%15.4%15.4%15.3%15.0%14.7%13.9%13.5%13.3%13.2%13.1%12.8%12.5%12.4%12.4%12.0%11.8%11.3%10.7%10.5%10.1%9.6%9.5%9.1%9.0%8.6%8.4%8.3%7.2%6.7%6.3%4.1%4.1%3.3%2.7%2.4%U.K.IRELANDU.S.A.CHINACANADASPAINITALYTURKEYVIETNAMMEXICOAUSTRALIANETHERLANDSSWEDENWORLDWID
261、EHONG KONGNORWAYDENMARKINDIACHILEFRANCENEW ZEALANDISRAELU.A.E.BRAZILPOLANDBELGIUMGREECESINGAPORESWITZERLANDTAIWANAUSTRIAGERMANYCOLOMBIAROMANIAMALAYSIAPORTUGALCZECHIAINDONESIASOUTH KOREASOUTH AFRICASAUDI ARABIAARGENTINAPHILIPPINESRUSSIATHAILANDEGYPTJAPANNIGERIAKENYAMOROCCOGHANASOURCE:GWI(Q3 2022).FIG
262、URES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICESMART HOME DEVICE OWNERSHIPJAN2023DATAREPORTAL12812.1%20.0%18.6%16.0%11.8%12.3%19.1%18.8%1
263、6.8%14.7%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTER
264、NET USERS WHO OWN SOME FORM OF SMART HOME DEVICESMART HOME DEVICE OWNERSHIPJAN2023DATAREPORTAL12945.8%43.8%43.4%40.6%38.1%36.9%36.2%34.4%33.4%31.7%31.6%27.6%26.6%23.8%23.7%23.6%19.8%18.1%16.6%16.5%15.0%14.2%14.2%13.8%13.1%12.9%12.9%12.6%12.5%12.4%12.1%11.9%11.4%11.1%10.1%10.0%9.9%9.4%9.3%9.2%8.8%8.8
265、%8.3%8.2%8.1%7.8%7.6%7.5%6.2%4.0%2.2%U.K.U.S.A.SOUTH KOREANORWAYAUSTRALIADENMARKNETHERLANDSSWEDENSINGAPORECANADAGERMANYSWITZERLANDAUSTRIABELGIUMNEW ZEALANDJAPANFRANCESAUDI ARABIACHINATAIWANARGENTINAROMANIAWORLDWIDEMALAYSIAISRAELU.A.E.THAILANDCHILESPAINITALYIRELANDVIETNAMINDONESIATURKEYCZECHIAMOROCCO
266、POLANDGREECEPORTUGALMEXICOPHILIPPINESHONG KONGCOLOMBIABRAZILSOUTH AFRICAEGYPTRUSSIAINDIAKENYANIGERIAGHANASOURCE:STATISTA DIGITAL MARKET OUTLOOK.SEE STATISTA.COM FOR MORE DETAILS.NOTES:“SMART HOME DEVICES”INCLUDE:DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE REMOTELY CONTROLLED;SENSORS,
267、ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION;CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH OTHER.DOES NOT INCLUDE SMART TVS.FIGURES REPRESENT ESTIMATES FOR 2022.COMPARABILITY:BASE CHANGES.GLOBAL OVERVIEWPERCENTAGE OF HOUSEHOLDS THAT CONTAIN AT LEAST ONE S
268、MART HOME DEVICEHOMES CONTAINING SMART HOME DEVICESJAN2023DATAREPORTAL130$17.41$12.11$9.65$9.07BILLIONBILLIONBILLIONBILLION+10.8%(+$1.7 BILLION)+4.4%(+$510 MILLION)+10.4%(+$911 MILLION)+10.3%(+$845 MILLION)307.8$115.7$44.25$23.18MILLIONBILLIONBILLIONBILLION+17.2%(+45 MILLION)+10.8%(+$11 BILLION)+12.
269、4%(+$4.9 BILLION)+11.7%(+$2.4 BILLION)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEVALUE OF SMART HOMESECURITY DEVICE MARKETVALUE OF SMART HOMEENTERTAINMENT DEVICE MARKETVALUE OF SMART HOMECOMFORT&LIGHTING MARKETVALUE OF SMART HOMEENERGY MANAGEMENT MARKETYEAR-ON-YEAR C
270、HANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGENUMBER OF HOMES WITHSMART HOME DEVICESTOTAL ANNUAL VALUE OF THE SMART HOME DEVICES MARKETVALUE OF SMART HOMEAPPLIANCES MARKETVALUE OF SMART HOME CONTROL&CONNECTIVITY DEVICE MARKETSOURCE:STATISTA DIGITAL MARKET OUTLOOK.SEE STATISTA.COM FOR
271、 MORE DETAILS.NOTES:“SMART HOME DEVICES”INCLUDE:DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE REMOTELY CONTROLLED;SENSORS,ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION;CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH OTHER;AND SMART HOME-RELATED
272、 SOFTWARE SALES(INCLUDING SUBSCRIPTION FEES).DOES NOT INCLUDE SMART TVS,OR B2B OR C2C SALES.FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2022 IN U.S.DOLLARS,AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR.COMPARABILITY:BASE CHANGES.GLOBAL OVERVIEWVALUE OF THE MARKET FO
273、R SMART HOME DEVICES(U.S.DOLLARS)SMART HOME MARKET OVERVIEWJAN2023131$126.20$96.37$67.34$77.82-13.7%(-$20.10)-17.0%(-$19.73)-14.0%(-$10.94)-15.8%(-$14.58)14.2%$375.80$370.60$156.20+15.3%(+189 BPS)-5.4%(-$21.60)-13.4%(-$57.50)-12.3%(-$21.90)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEA
274、R-ON-YEAR CHANGEARPU:SMART HOMESECURITY DEVICESARPU:SMART HOMEENTERTAINMENT DEVICESARPU:SMART HOMECOMFORT&LIGHTINGARPU:SMART HOMEENERGY MANAGEMENTYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEPENETRATION OFSMART HOME DEVICESARPU:SPEND ON ALL SMART HOME DEVICESARPU:SMART
275、HOME APPLIANCESARPU:SMART HOME CONTROL&CONNECTIVITY DEVICESSOURCE:STATISTA DIGITAL MARKET OUTLOOK.SEE STATISTA.COM FOR MORE DETAILS.NOTES:“SMART HOME DEVICES”INCLUDE:DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE REMOTELY CONTROLLED;SENSORS,ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME
276、AUTOMATION;CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH OTHER;AND SMART HOME-RELATED SOFTWARE SALES(INCLUDING SUBSCRIPTION FEES).DOES NOT INCLUDE SMART TVS,OR B2B OR C2C SALES.FIGURES REPRESENT ESTIMATES OF FULL-YEAR SPEND PER SMART HOME FOR 2022 IN U.S.DOLLARS,AND
277、COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR.COMPARABILITY:BASE CHANGES.GLOBAL OVERVIEWAVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME(U.S.DOLLARS)AVERAGE ANNUAL REVENUE PER SMART HOMEJAN202313259.1%56.1%55.6%54.1%54.1%52.6%51.0%50.8%50.6%49.5%49.1%47.1%46.7%46.6%46.4%
278、45.6%45.3%44.8%44.6%44.4%44.4%43.4%43.2%41.1%40.8%39.6%37.9%37.5%36.6%36.1%35.9%35.2%35.1%34.9%34.2%33.1%33.0%32.5%32.5%32.0%31.2%30.3%30.2%29.3%28.6%28.3%27.5%22.0%21.7%19.5%16.7%HONG KONGTAIWANCHINASWITZERLANDTHAILANDCHILESINGAPOREMALAYSIABRAZILCOLOMBIAARGENTINAJAPANMEXICOSWEDENVIETNAMSPAININDIAIT
279、ALYWORLDWIDEBELGIUMPORTUGALINDONESIAAUSTRIAGREECEPHILIPPINESGERMANYKENYACZECHIANETHERLANDSROMANIASOUTH KOREAISRAELU.A.E.FRANCETURKEYRUSSIANIGERIAIRELANDU.S.A.NORWAYU.K.SOUTH AFRICADENMARKSAUDI ARABIAAUSTRALIACANADAPOLANDNEW ZEALANDEGYPTGHANAMOROCCOSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS O
280、F A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.COMPARABILITY:THE QUESTION IN GWIS SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED,SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO
281、 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESJAN2023DATAREPORTAL13344.1%46.3%45.8%42.6%35.2%44.5%45.8%46.9%45.1%42.5%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT
282、THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.COMPARABILITY:THE QUESTION IN GWIS SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED,SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET US
283、ERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESJAN2023DATAREPORTAL13449.1%47.3%46.7%46.5%46.3%44.1%43.8%43.5%43.2%42.0%41.2%40.9%40.4%40.1%39.8%39.6%38.7%38.3%37.2%35.8%35.6%34.8%34.4%34.0%33.6%33.3%31.3%31.2%30.9%30.5%30.4%29.1%27.7%26.7%26.7%26.4%26.2%25.6%25.3%25.0%24.3%23.
284、9%21.5%21.1%20.4%19.3%16.2%13.4%13.3%10.3%10.1%SOUTH AFRICABRAZILNORWAYSWEDENCZECHIANEW ZEALANDCANADANETHERLANDSDENMARKHONG KONGIRELANDMALAYSIAU.K.AUSTRALIAAUSTRIAPOLANDBELGIUMSINGAPOREGERMANYU.S.A.NIGERIATAIWANISRAELTURKEYSPAINFRANCEITALYSWITZERLANDCHILETHAILANDSOUTH KOREAINDONESIAWORLDWIDEINDIAVIE
285、TNAMARGENTINAMEXICOKENYASAUDI ARABIAGREECEU.A.E.PHILIPPINESPORTUGALCOLOMBIACHINAJAPANROMANIAGHANAEGYPTRUSSIAMOROCCOSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED
286、 16 TO 64 WHO USE A BANKING,INVESTMENT,OR INSURANCE WEBSITE OR APP EACH MONTHUSE OF ONLINE FINANCIAL SERVICESJAN2023DATAREPORTAL13519.9%27.8%29.4%30.1%30.6%21.3%27.7%30.7%32.7%35.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMAL
287、ESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE A BANKING,INVESTMENT,OR INSURANCE WEBSITE OR APP EACH MONTHUSE OF ONLINE FINANCIAL SERVICESJAN2023DATAREPORTAL
288、1367.4%7.6%8.0%9.7%10.2%10.7%12.1%12.3%11.9%+2.7%+5.3%+21.3%+5.2%+4.9%+13.1%+1.7%-3.3%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTA
289、GE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCYOWNERSHIP OF CRYPTOCURRENCYJAN2023DATAREPORTAL13727.1%23.5%23.4%21.9%20.6%20.1%19.6%19.0%18.5%17.6%17.5%16.8%15.6%15.3%14.8%14.6%13.8%13.7%13.3%13.2%13.1%13.0%12.4%12.3%12.2%12.0%11.9%11.6%11.6%11.1%10.9%10.4%10.3%10.2%9.9%9.9%9.5
290、%9.0%8.9%8.6%8.6%7.7%7.1%6.8%5.9%5.4%5.2%5.0%4.8%3.6%3.3%TURKEYARGENTINAPHILIPPINESTHAILANDBRAZILINDONESIAU.A.E.SOUTH AFRICAVIETNAMNETHERLANDSPORTUGALINDIAMALAYSIASINGAPOREAUSTRALIASWITZERLANDU.S.A.CANADASOUTH KOREAHONG KONGNORWAYNIGERIAKENYACOLOMBIAAUSTRIAIRELANDWORLDWIDECHILECZECHIAPOLANDTAIWANNEW
291、 ZEALANDGREECEMEXICOBELGIUMSPAINU.K.GERMANYROMANIADENMARKSWEDENFRANCESAUDI ARABIAITALYISRAELCHINAEGYPTJAPANMOROCCORUSSIAGHANASOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET
292、USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCYOWNERSHIP OF CRYPTOCURRENCYJAN2023DATAREPORTAL1387.2%12.2%10.3%6.7%4.2%14.5%17.3%16.2%11.6%8.6%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES RE
293、PRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCYOWNERSHIP OF CRYPTOCURRENCYJAN2023DATAREPORTAL139$960.70$890.30$758.10$667.70$634.80$581.70$533.10$528.30$486.60$4
294、84.80$459.70$456.20$454.90$413.50$412.90$404.60$341.80$324.00$286.90$237.20$230.60$208.80$198.30$150.40$135.00$132.30$126.00$119.60$86.07$81.82$73.81$64.66$51.40$51.38$41.17$38.10$33.07$17.94$16.08$14.76 SWITZERLANDIRELANDNORWAYU.S.A.DENMARKAUSTRALIASWEDENNETHERLANDSCANADAAUSTRIAGERMANYNEW ZEALANDBE
295、LGIUMU.K.FRANCEJAPANSOUTH KOREAITALYSPAINCZECHIAPORTUGALSAUDI ARABIAGREECEPOLANDWORLDWIDEARGENTINACHILETURKEYRUSSIAMEXICOTHAILANDBRAZILCOLOMBIASOUTH AFRICAINDONESIAVIETNAMMOROCCOINDIAKENYANIGERIASOURCE:STATISTA DIGITAL MARKET OUTLOOK.SEE STATISTA.COM FOR MORE DETAILS.NOTES:FIGURES REPRESENT ESTIMATE
296、S OF THE AVERAGE CUMULATIVE TRANSACTION VALUE PER TRADER(IN U.S.DOLLAR EQUIVALENTS)OF ALL CRYPTOCURRENCY PURCHASES MADE BY“RETAIL”(I.E.NON-PROFESSIONAL)CRYPTOCURRENCY TRADERS THROUGHOUT 2022.COMPARABILITY:THE AVERAGE VALUE OF CRYPTOCURRENCY PURCHASES VARIES SIGNIFICANTLY FROM ONE“COIN”TO ANOTHER,AND
297、 VALUES SHOWN HERE INCLUDE AVERAGES ACROSS ALL KINDS OF CRYPTOCURRENCY,NOT JUST BITCOIN.AVERAGE PURCHASE VALUES AMONGST PROFESSIONAL CRYPTOCURRENCY TRADERS MAY BE CONSIDERABLY HIGHER THAN THE RETAIL AVERAGES SHOWN HERE.GLOBAL OVERVIEWAVERAGE TOTAL VALUE OF CRYPTO PURCHASES IN 2022 PER“RETAIL”TRADER
298、WHO BOUGHT ANY FORM OF CRYPTO IN 2022(U.S.DOLLAR EQUIVALENT)CRYPTO:AVERAGE ANNUAL SPEND PER USERJAN2023DATAREPORTAL140$10,000$20,000$30,000$40,000$50,000$60,000$70,00001 JAN202101 FEB202101 MAR202101 APR202101 MAY202101 JUN202101 JUL202101 AUG202101 SEP202101 OCT202101 NOV202101 DEC202101 JAN202201
299、FEB202201 MAR202201 APR202201 MAY202201 JUN202201 JUL202201 AUG202201 SEP202201 OCT202201 NOV202201 DEC202208 NOV 2021$67,583$67,58309 NOV 2022$15,757$15,757SOURCE:GOOGLE FINANCE.NOTES:FIGURES REPRESENT THE PUBLISHED EXCHANGE RATE BETWEEN BITCOIN AND THE UNITED STATES DOLLAR AT 23:58(UTC)ON EACH DAY
300、.COMPARABILITY:INTRA-DAY EXCHANGE RATE VALUES MAY HAVE VARIED SIGNIFICANTLY COMPARED WITH THE VALUES SHOWN HERE.GLOBAL OVERVIEWTHE EXCHANGE RATE BETWEEN BITCOIN AND THE UNITED STATES DOLLAR AT THE END OF EACH TRADING DAY,AS PUBLISHED BY GOOGLE FINANCEEQUIVALENT VALUE OF BITCOIN IN USDJAN2023DATAREPO
301、RTAL141$1,000$2,000$3,000$4,000$5,00001 JAN202101 FEB202101 MAR202101 APR202101 MAY202101 JUN202101 JUL202101 AUG202101 SEP202101 OCT202101 NOV202101 DEC202101 JAN202201 FEB202201 MAR202201 APR202201 MAY202201 JUN202201 JUL202201 AUG202201 SEP202201 OCT202201 NOV202201 DEC202208 NOV 2021$4,819$4,819
302、18 JUN 2022$994$994SOURCE:GOOGLE FINANCE.NOTES:FIGURES REPRESENT THE PUBLISHED EXCHANGE RATE BETWEEN ETHER(THE CRYPTOCURRENCY USED ON THE ETHEREUM BLOCKCHAIN NETWORK)AND THE UNITED STATES DOLLAR AT 23:58(UTC)ON EACH DAY.COMPARABILITY:INTRA-DAY EXCHANGE RATE VALUES MAY HAVE VARIED SIGNIFICANTLY COMPA
303、RED WITH THE VALUES SHOWN HERE.GLOBAL OVERVIEWTHE EXCHANGE RATE BETWEEN ETHER AND THE UNITED STATES DOLLAR AT THE END OF EACH TRADING DAY,AS PUBLISHED BY GOOGLE FINANCEEQUIVALENT VALUE OF ETHER IN USDJAN2023DATAREPORTAL142$247.10$170.10$159.50$156.10$155.10$147.70$136.90$134.50$133.70$128.80$125.20$
304、123.40$119.90$117.70$115.80$114.40$103.00$88.15$83.11$77.97$75.47$59.12$56.89$46.63$45.59$44.11$43.31$35.59$27.33$27.10$23.34$21.02$18.47$18.09$16.06$11.97$9.96$9.70$6.78$5.58$5.53 SWITZERLANDAUSTRALIAU.S.A.NORWAYDENMARKCANADAIRELANDNEW ZEALANDU.K.AUSTRIASWEDENGERMANYNETHERLANDSBELGIUMJAPANFRANCEITA
305、LYSPAINPORTUGALSOUTH KOREAGREECECZECHIAWORLDWIDEARGENTINAPOLANDCHILESAUDI ARABIATURKEYMEXICOCHINARUSSIABRAZILCOLOMBIATHAILANDSOUTH AFRICAINDONESIAMOROCCOVIETNAMKENYANIGERIAINDIASOURCE:STATISTA DIGITAL MARKET OUTLOOK.SEE STATISTA.COM FOR MORE DETAILS.NOTES:DOES NOT INCLUDE B2B TRADES.FIGURES REPRESEN
306、T ESTIMATES OF THE AVERAGE TOTAL AMOUNT SPENT ON NON-FUNGIBLE TOKENS IN 2022(IN U.S.DOLLAR EQUIVALENTS)BY EACH PERSON WHO BOUGHT AT LEAST ONE NFT IN 2022.GLOBAL OVERVIEWAVERAGE FULL-YEAR SPEND ON NON-FUNGIBLE TOKENS(NFTS)PER PERSON WHO BOUGHT AT LEAST ONE NFT IN 2022(U.S.DOLLAR EQUIVALENT)NFTS:AVERA
307、GE ANNUAL SPEND PER USERJAN2023DATAREPORTAL143020,00040,00060,00080,000100,00001 JAN202201 FEB202201 MAR202201 APR202201 MAY202201 JUN202201 JUL202201 AUG202201 SEP202201 OCT202201 NOV202201 DEC202219 JAN 2022100,839100,83924 DEC 20228,5178,517SOURCE:NONFUNGIBLE.COM.GLOBAL OVERVIEWNUMBER OF BLOCKCHA
308、IN WALLETS THAT ACTIVELY TRADED NFTS EACH DAY(BUY OR SELL)NUMBER OF BLOCKCHAIN WALLETS TRADING NFTSJAN2023DATAREPORTAL14412 FEB 2022$4.01 B$4.01 B01 JAN202201 FEB202201 MAR202201 APR202201 MAY202201 JUN202201 JUL202201 AUG202201 SEP202201 OCT202201 NOV202201 DEC2022$1.0 BILLION$0.5 BILLION$0$1.5 BIL
309、LION$2.0 BILLION$2.5 BILLION$3.0 BILLION$3.5 BILLION$4.0 BILLION08 DEC 2022$312 M$312 MSOURCE:NONFUNGIBLE.COM.NOTES:VALUES REPRESENT THE TOTAL(CUMULATIVE)VALUE OF NFT TRADES DURING THE PRECEDING 30 DAYS,IN THE EQUIVALENT U.S.DOLLAR VALUE OF THE RELEVANT TRADING CURRENCY.FLUCTUATION IN UNDERLYING CUR
310、RENCY EXCHANGE RATES MAY IMPACT VALUATIONS.TOTALS MAY INCLUDE MULTIPLE TRADES OF THE SAME NFT.GLOBAL OVERVIEWROLLING TOTAL VALUE OF NFT TRADES DURING THE PRECEDING 30 DAYS(IN U.S.DOLLARS).MONTHLY VALUE OF NFT TRADESJAN2023DATAREPORTAL14540.1%38.5%38.3%35.9%35.3%33.1%31.4%29.4%28.1%27.8%27.7%27.5%27.
311、5%26.8%25.7%25.5%25.3%25.3%25.3%24.9%24.3%23.8%23.1%22.9%22.5%22.5%21.9%21.7%21.6%21.5%21.3%21.0%21.0%20.8%20.2%20.0%19.7%19.1%18.9%18.2%17.5%17.4%17.2%17.1%16.8%15.8%15.2%12.9%12.6%10.1%9.9%COLOMBIAMEXICOCHILEBRAZILNIGERIAARGENTINASOUTH AFRICAPHILIPPINESPOLANDTURKEYPORTUGALINDIAKENYAGREECECHINAIREL
312、ANDGERMANYSAUDI ARABIAU.A.E.WORLDWIDEAUSTRIAMALAYSIAVIETNAMNORWAYNEW ZEALANDU.K.ROMANIAEGYPTCANADATAIWANDENMARKAUSTRALIASWITZERLANDU.S.A.GHANASINGAPORESPAININDONESIAISRAELSWEDENSOUTH KOREAFRANCENETHERLANDSBELGIUMHONG KONGTHAILANDMOROCCOITALYCZECHIAJAPANRUSSIASOURCE:GWI(Q3 2022).FIGURES REPRESENT THE
313、 FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEKCHECKING HEALTH SYMPTOMS ONLINEJAN2023DATAREPORTAL14625.2%29.2%27.8%26.7%24.9%21.7%24.9%23.8%21.8%20.3%1
314、6 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS
315、WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEKCHECKING HEALTH SYMPTOMS ONLINEJAN2023DATAREPORTAL14733.4%31.6%30.6%29.1%28.8%28.4%27.9%27.8%27.7%27.6%26.5%26.0%25.7%25.5%25.3%24.7%24.3%23.9%23.9%23.8%23.6%23.6%23.2%23.2%22.8%22.7%22.5%22.5%21.9%21.9%21.8%21.8%21.7%21.5%20.6%19.7%19.7%19.6%19.4%19.1%17.4%
316、16.6%16.2%15.1%14.9%12.1%10.4%10.3%8.6%6.4%5.9%U.A.E.CZECHIAHONG KONGINDIAPOLANDGREECETURKEYVIETNAMNORWAYSPAINSAUDI ARABIAU.S.A.PORTUGALIRELANDSINGAPOREITALYGERMANYAUSTRALIAU.K.MALAYSIACHINAROMANIAMEXICONETHERLANDSCHILEAUSTRIAWORLDWIDENEW ZEALANDBRAZILISRAELCANADASWITZERLANDDENMARKSOUTH KOREATAIWANB
317、ELGIUMCOLOMBIASWEDENSOUTH AFRICATHAILANDARGENTINAFRANCEINDONESIAEGYPTPHILIPPINESRUSSIANIGERIAKENYAJAPANMOROCCOGHANASOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED
318、 16 TO 64 WHO OWN A SMARTWATCH(E.G.APPLE WATCH)OWNERSHIP OF SMARTWATCHESJAN2023DATAREPORTAL14819.6%27.2%24.5%18.6%12.7%21.0%26.9%25.5%20.9%16.1%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESEN
319、T THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO OWN A SMARTWATCH(E.G.APPLE WATCH)OWNERSHIP OF SMARTWATCHESJAN2023DATAREPORTAL14926.5%25.7%22.7%20.9%20.7%19.8%18.2%17.5%16.6%16.3%15.7%15.6%15.5%15.0%1
320、5.0%14.5%14.5%14.5%14.4%14.4%13.9%13.8%13.6%13.5%13.5%13.4%13.3%13.3%13.1%12.6%12.6%12.5%12.5%12.4%12.2%12.1%11.9%11.2%10.4%9.6%8.4%8.2%7.8%7.6%7.3%6.1%2.4%2.4%2.3%2.3%2.1%POLANDSPAINTAIWANCHINAIRELANDPORTUGALCZECHIAHONG KONGRUSSIANORWAYROMANIASINGAPORETURKEYU.K.VIETNAMGERMANYSWITZERLANDU.A.E.WORLDW
321、IDEMALAYSIACHILEINDIAMEXICODENMARKSWEDENITALYCOLOMBIASAUDI ARABIANEW ZEALANDBELGIUMCANADAAUSTRALIAGREECEAUSTRIAU.S.A.FRANCEBRAZILISRAELARGENTINASOUTH AFRICANETHERLANDSTHAILANDINDONESIAPHILIPPINESEGYPTSOUTH KOREAGHANAJAPANKENYANIGERIAMOROCCOSOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROA
322、D GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN A SMART WRISTBAND DEVICE(E.G.FITBIT)OWNERSHIP OF SMART WRISTBANDSJAN2023DATAREPORTAL15011.9%18.2%16.6%13.5%10.9%12.4%16.0%15.8%13.0%11.0%16 24YEARS OLD25 34Y
323、EARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO OWN A SMART WRI
324、STBAND DEVICE(E.G.FITBIT)OWNERSHIP OF SMART WRISTBANDSJAN2023DATAREPORTAL15133.1%33.1%33.6%33.1%33.8%33.2%32.7%31.9%32.2%0%+1.5%-1.5%+2.1%-1.8%-1.5%-2.4%+0.9%Q3Q4Q1Q2Q3Q4Q1Q2Q320202020202222SOURCE:GWI(Q3 2020 TO Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY O
325、F INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINECONCERNS ABOUT MISUSE OF PERSONAL DATAJAN2023DATAREPORTAL15251.5%50.0%49.1%48.0%45.8%42.8%42.5%42.4%42.0%41.2%40.6%4
326、0.6%39.2%39.0%38.8%38.7%38.7%38.5%38.2%38.1%37.3%36.8%36.6%36.3%35.9%35.6%35.5%35.0%33.8%33.6%33.6%33.1%32.5%32.2%31.9%31.5%30.8%30.6%29.8%27.7%27.3%27.3%26.1%25.8%25.5%24.5%24.1%21.3%20.9%17.6%15.9%SPAINBRAZILGREECEPORTUGALCHILEFRANCEPOLANDMEXICOSOUTH AFRICAU.S.A.CANADAIRELANDAUSTRIABELGIUMSWITZERL
327、ANDGERMANYMALAYSIAARGENTINANEW ZEALANDSINGAPOREU.K.AUSTRALIACOLOMBIASOUTH KOREADENMARKINDONESIAHONG KONGPHILIPPINESCZECHIAITALYNETHERLANDSISRAELNORWAYWORLDWIDEINDIATAIWANU.A.E.SWEDENVIETNAMEGYPTRUSSIATHAILANDSAUDI ARABIATURKEYCHINAROMANIAJAPANMOROCCOKENYAGHANANIGERIASOURCE:GWI(Q3 2022).FIGURES REPRE
328、SENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINECONCERNS ABOUT MISUSE OF PERSONAL DATAJAN2023DATAREPORTAL15334.2%30.8%32
329、.3%35.1%38.4%29.1%29.6%30.3%33.2%38.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2022).FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM FOR FULL DETAILS.GLOBA
330、L OVERVIEWPERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINECONCERNS ABOUT MISUSE OF PERSONAL DATAJAN2023DATAREPORTAL15472.4%72.2%71.0%70.7%65.2%64.2%63.9%63.8%62.5%62.4%61.8%61.1%60.7%60.6%60.2%59.7%59.7%59.5%58.0%58.0%57.2%56.4%56.0%55.6%54.8%53.9%53.6%
331、53.4%52.9%52.4%51.7%49.9%49.4%48.2%47.1%46.8%46.3%45.1%44.5%43.4%42.0%36.7%36.3%35.0%33.6%31.8%31.2%NIGERIAKENYASOUTH AFRICAPORTUGALBRAZILCHILEAUSTRALIAMALAYSIATHAILANDTURKEYSPAINCOLOMBIASINGAPOREU.K.CANADAU.S.A.SOUTH KOREAARGENTINAGREECEINDONESIAIRELANDCROATIAROMANIAPHILIPPINESFINLANDAVERAGE*MEXICO
332、HUNGARYINDIAITALYJAPANPERUFRANCESWEDENHONG KONGBULGARIATAIWANBELGIUMCZECHIAPOLANDSWITZERLANDSLOVAKIANETHERLANDSNORWAYDENMARKGERMANYAUSTRIASOURCE:REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM,“DIGITAL NEWS REPORT 2022”.FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF ADULTS AGED 18 AND ABOV
333、E.*NOTE:THE“AVERAGE”VALUE REPRESENTS A SIMPLE MEAN ACROSS ALL SURVEY RESPONDENTS,AND HAS NOT BEEN WEIGHTED BY THE POPULATION OR INTERNET ADOPTION RATE OF EACH COUNTRY.GLOBAL OVERVIEWPERCENTAGE OF ADULTS AGED 18+WHO ARE CONCERNED ABOUT WHAT IS REAL OR FAKE ON THE INTERNETCONCERNS ABOUT ONLINE MISINFORMATIONJAN2023DATAREPORTAL15557.0%55.0%54.4%54.6%57.2%56.4%47.5%48.7%50.5%51.8%55.2%58.0%18 24YEARS