《IRi:2023年Q1美国便利店销售渠道市场格局分析报告(英文版)(30页).pdf》由会员分享,可在线阅读,更多相关《IRi:2023年Q1美国便利店销售渠道市场格局分析报告(英文版)(30页).pdf(30页珍藏版)》请在三个皮匠报告上搜索。
1、Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialU.S.C-STORELANDSCAPE Q1 2023May 2023Retail Thought Leadership Circana,Inc.and Circana Group,L.P.|Proprietary and confidential2 Offer private label items to align assortment with consumer plans of purchasing more value items in the next s
2、ix months.Monitor trending items and leakage within foodservice categories to capture share from competitors at QSRs and within the convenience channel.Manage price and promotions to keep shoppers in your store and limit leakage to mass and other competitive channels.Executive SummaryIn this report,
3、we follow up on trends identified in previous convenience channel analyses in 2022 and examine how these trends compare to the broader multi-outlet landscape.In Q1 2023,U.S.inflation slowed,as did price-per-unit increases within convenience and multi-outlet channels while consumers indicated continu
4、ed financial anxiety,but optimism for the future.Convenience channel YOY dollar sales growth accelerated in Q1 2023(+4.7%vs.+3.4%in Q4 2022)while MULO continued to outpace all other channels,but decelerated compared to the previous quarter(+7.5%vs.+9.8%in Q4 2022).Convenience dollar share of MULO+C
5、was 16.8%in Q1 2023,which was down from 17.1%in Q1 2022,but up from 16.2%in Q4 2022.Continuing the 2022 trend,the convenience channel outperformed MULO in cigarette(-3.2%YOY for convenience channel vs.-6.0%for MULO)and beer(5.3%vs.-0.2%)in Q1 2023 Shopper count(+4.3%)and trip count(+7.4%)in the conv
6、enience channel have continued to show YOY growth The upper income tier of consumers saw the greatest YOY growth in trips for Q1 2023(+12%),and all household income tiers increased vs.YA.The consumer outlook on the economy showed slight improvement in March(62.0 Consumer Sentiment Index vs.59.4.YA)a
7、s inflation shows signs of cooling(5.0%CPI in March vs.6.0 CPI in February).For the first time since Q2 2021,YOY price-per-unit growth decelerated for both convenience(+5.9%in Q1 2023 vs.+7.3%in Q4 2022)and MULO(+12.3%vs.+14.0%).Convenience channel YOY private label sales dollar growth(+7%)did not k
8、eep pace with national brand(+11%)within private label eligible categories in Q1 2023,but nearly 80%of consumers plan to purchase more value brands in the next six months.In recent months,the convenience channel has seen YOY decline in foodservice traffic while QSR has increased trips YOY.Key Trends
9、 OpportunitiesCircana,Inc.and Circana Group,L.P.|Proprietary and confidentialSales Performance and Traffic TrendsCircana,Inc.and Circana Group,L.P.|Proprietary and confidential4Convenience channel YOY dollar sales growth accelerated in Q1 but MULO growth continued to outpace all other channelsSource
10、:Circana POS 13 wks.Ending 4/2/23.CircanaClient EngagementMulti-outlet(MULO)saw its first quarter of decelerated YOY dollar growth since Q1 2022(+7.5%YOY in Q1 2023 vs.+9.8%YOY in Q4 2022).Convenience dollar share of MULO+C was 16.8%in Q1 2023,which was down from 17.1%in Q1 2022,but up from 16.2%in
11、Q4 2022.DrugFoodMULOConvenience -10.5%5.9%8.4%14.5%7.0%3.4%-2.2%-2.0%0.3%-4.1%-7.4%-0.2%2.5%4.1%6.4%6.9%8.5%5.2%-1.8%-1.7%4.6%6.2%5.8%8.3%8.5%9.8%7.5%9.0%4.4%5.5%3.9%1.8%3.8%4.3%3.4%4.7%Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Dollar Sales%vs.YACircana,Inc.and Circana Group,L.P
12、.|Proprietary and confidential5Circana,Inc.and Circana Group,L.P.|Proprietary and confidential-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%HEALTH&BEAUTY CAREALTERNATIVE SNACKSOTHER DAIRY&DELISWEET SNACKSCANDYSALTY SNACKSOTHER TOBACCOBEERPACKAGED BEVERAGES(NA)CIGARETTESContinuing the 2022 trend,the convenience
13、channel outperformed MULO in cigarette and beer categories in Q1 2023*Top categories based on US Convenience Sales$in Q1 2023Source:Circana POS 13 wks.Ending 4/2/23Convenience channel gained YOY dollar share in candy,salty snacks and sweet snacks categoriesTotal U.S.Convenience Total U.S.Multi-Outle
14、t Category PerformanceQ1 2023,Dollar Sales%Change vs.YACircana,Inc.and Circana Group,L.P.|Proprietary and confidential6Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialTobacco sales grossed over$17 billion in Q1,with flavored and non-flavored smokeless tobacco growing+6.4%and 4.5%,resp
15、ectivelySource:Circana POS 13 wks.Ending 4/2/23-2.0%-3.2%-1.3%-7.1%-2.2%-3.1%0.8%5.8%6.4%4.5%AISLE-TOBACCO CIGARETTESCIGARETTES NON-MENTHOLCIGARETTES MENTHOL ELECTRONIC SMOKING DEVICESELECTRONIC SMOKELESS DEVICE FLAVOREDELECTRONIC SMOKELESS DEVICE NON-FLAVORED SMOKELESS TOBACCOSMOKELESS FLAVOREDSMOK
16、ELESS NON-FLAVORED$1.7B$12.8B$2.3 Bhttps:/www.tobaccofreekids.org/assets/factsheets/0398.pdfTotal U.S.Conv|Dollar Sales%Change vs.YACircana,Inc.and Circana Group,L.P.|Proprietary and confidential7Total Convenience Circana Standard Eight Regions Dollar Sales%Chg.vs.YA Q1 2023 Top and BottomDollar Gro
17、wth States,Q1 2023In Q1 2023,MULOs dollar growth is faster than conv.across all regions;California region has the lowest sales at$3.1 billion and experienced a decline of 2.3%vs.YA80 120 120Regions(Conv.)$Sales(Billion)%Chg.vs.YA%Dollar Any Merch%$Any Merch Pt.Chg.$Growth index vs.MULOSouth Central$
18、6.2+7.2%17.1+1.592%Southeast$7.9+6.7%17.3+1.281%Plains$3.5+5.4%16.0+1.268%West$4.8+5.3%16.3+0.875%Northeast$6.2+4.6%13.2+0.359%Great Lakes$6.4+4.1%17.5+2.160%Mid-South$6.3+3.5%16.8+1.645%California$3.1-2.3%17.1+2.1-39%Note:$Growth index vs.MULO=($%Chg.Conv/$%Chg.MULO)*100,N/A signifies the negative
19、valueSource:Circana Retail Advantage 13 wks Ending 4/2/23Bottom 5California-2.3%+5.9%New Hampshire-1.3%+9.5%Michigan+1.2%+7.0%Arizona+1.4%+7.1%Kentucky+1.6%+7.5%Top 5State$%Chg.vs.YA in C-Store$%Chg.vs YAinMULOWest Virginia+12.4%+7.8%Washington+10.6%+6.4%South Carolina+9.8%+9.6%Arkansas+9.8%+8.3%Flo
20、rida+7.7%+9.0%Circana,Inc.and Circana Group,L.P.|Proprietary and confidential8Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialConvenience channel shopper count and trips continue to show YOY growth,which has helped to drive YOY sales dollar growthSource:Circana Consumer Panel data.YTD
21、 Ending 3/26/23,Total store excluding fresh.3.3%4.0%5.0%5.7%4.3%7.5%9.2%10.6%5.4%7.4%Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Retailer Shoppers%vs.YARetailer Trips%vs.YACircana,Inc.and Circana Group,L.P.|Proprietary and confidential9The upper income tier of consumers saw the greatest YOY growth in trips f
22、or Q1 2023Note:Lower Income defined as=$70k 1P+$30k all others.Source:Circana Consumer Panel data.YTD Ending 3/26/23,Total store excluding fresh.The change in dollar sales for Convenience channel due to a change in the number of trips was+$570M,while change in number of shoppers contributed-$480M In
23、crease in YOY dollars driven by High-Income shoppers11.9%14.4%9.7%4.8%7.1%2.1%5.1%8.8%6.3%5.3%8.6%6.6%15.8%4.9%11.6%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Convenience Channel Trips%vs.YALower IncomeMiddle IncomeUpper IncomeAll income levels continue to show Y
24、OY increases in convenience store trips.Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialCircana,Inc.and Circana Group,L.P.|Proprietary and confidentialSNAP customers index higher in trips for the convenience channel Sources:CircanaOmniConsumerReceipt Panel 26 weeks ending 2-26-23;Audi
25、ences Shoppers That Made Any Purchase in C-Stores with EBT&Shoppers that Made an EBT Purchase Anywhere124 118 114 111 111 109 103 100 91 Edible Categories Retailer Trips Per Shopper OMNI SNAP HH INDEXCircana,Inc.and Circana Group,L.P.|Proprietary and confidential11Total Store|E-commerceDollar Sales
26、and%ChangeE-commerce Sales Skyrocketed Amidst the PandemicThe upward trend of strong growth in e-commerce across CPG retail continues and is expected to remain positive in the following quartersThe convenience channel is also investing to grow e-commerce sales.Sources:IRI TSV 13w Ending 4/2/23;Casey
27、s Earnings Call;https:/ pandemic accelerated growth of e-commerce,which hit$48 billion in Q1 2023.To stay ahead in the ever-evolving retail landscape,many convenience stores are investing in online ordering and delivery services.Meanwhile,significant investments from major retailers are predicted to
28、 drive the growth of e-commerce in the near futureAs per Q3 FY 2023,digital revenue is growing rapidly,up 12%versus the prior year and 25%on a two-year stacked basis.Continued growth on the mobile side as mobile app orders now represent 69%of all digital orders.7-Eleven has partnered with Serve Robo
29、tics to experiment with self-driving robots for delivering its signature food items and snacks,which include Slurpees and Big Bite Hot Dogs.Walmart has launched a new e-commerce platform named Walmart Business,which is targeted toward small and medium-sized businesses.The website offers a carefully
30、curated selection of more than 100,000 items and is designed to simplify business-related purchases.CY 2019CY 2020 CY 2021CY 2022 Q2 2022Q3 2022 Q4 2022Q1 2023$95.2$153.3$171.5$192.6$46.2$46.7$54.8$48.0Dollar Sales%sales chg.vs.YA+61.0%+11.8%+12.3+13.1%+12.6%+15.3%+7.0%Circana,Inc.and Circana Group,
31、L.P.|Proprietary and confidentialU.S.Macroeconomics and InflationCircana,Inc.and Circana Group,L.P.|Proprietary and confidential13Beyond inflation fixes:companies investing in future-proofing the supply chain are more likely to recover fasterAs we move further into 2023,it appears that the primary c
32、oncern for retailers will be value-creating investment as well as cost control.Sources:https:/ to WarehouseQuote,national storage pricing was up 1.4%month-over-month in February 2023 and 10.6%year-over-year,leading retailers to invest in better supply chain management.According to a CNBC survey,only
33、 about one-third of supply chain managers think warehouse inventories will return to normal before 2024.Bloated warehouseinventories are expensive pressures eating away at the bottom lines of many companies.Deloittes 2023 Consumer Products Industry Outlook reveals that more than 90%of CPG companies
34、are investingin supply chain improvement and operational excellence.To ensure cost control,supply chain stability,and product differentiation during uncertain times,CPG companies are also exploring vertical integration.02/22/2023In a bid to enhance its next-day delivery capabilities and mitigate sup
35、ply chain issues,Target has announced an investment of$100 million,which will involve building more than six new sorting centers.Target aims to expand its sortation network from nine to more than 15 facilities by the end of 2026.The company expects to double the volume of its package deliveries from
36、 sortation centers in 2023,with a target of roughly 50 million packages.04/04/2023Walmart is re-engineering its supply chain by leveraging a smarter and interconnected omnichannel network,enabled by advanced software,data,and automation,to cater to customer needs more efficiently.The company is look
37、ing to achieve around 65%store automation and 55%fulfillment center automation by the end of fiscal year 2026,which could potentially reduce unit costs by up to 20%.03/21/2023Kroger is collaborating with Gatik,an autonomous middle-mile logistics company,to enhance its supply chains efficiency by dep
38、loying self-driving trucks in its Dallas distribution network.The partnership aims to future-proof the supply chain,with the autonomous trucks making repeated delivery runs several times a day,seven days a week.The operation is scheduled to commence in Q2.Circana,Inc.and Circana Group,L.P.|Proprieta
39、ry and confidential14Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialDespite food inflation of 8.5%vs.YA,consumers outlooks on the economy showed slight improvementConsumer spending is expected to stall,but not collapse.Tighter credit market conditions are eroding affordability and wi
40、ll take a toll on employment.Sources:U.S.Index of Consumer Sentiment,University of Michigans Consumer Sentiment Survey;CPI U.S.BLS;U.S.All Grades All Formulations Retail Gasoline Price;U.S.EIAFood was 8.5%more expensive in March than a year ago.For the first time since the start of record-high infla
41、tion two years ago,the increase in food prices showed signs of easing.8.5%The U.S.Index of Consumer Sentiment is 62.0,up from 59.4 YA in March.Despite year-on-year gain,sentiment among consumers remains very subdued as turmoil in the banking sector had limited impact on consumer sentiment.62.0March
42、Consumer Sentiment Index March 2023 Food Consumer Price Index6.26.87.07.57.98.58.38.69.18.58.38.27.77.16.56.46.05.03.33.43.43.43.64.34.24.55.04.64.03.83.93.73.33.43.53.50.01.02.03.04.05.06.0Oct-21Nov-21Dec-21Jan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-23In
43、flation Gasoline Price(Dollars/Gallon)Circana,Inc.and Circana Group,L.P.|Proprietary and confidential15Inflation IndexU.S.inflation falls to lowest level since May 2021Circanas Inflation Tracker shows the convenience channel trending up but,still below the broader MULO market.Sources:CircanaRetail A
44、dvantage;https:/ Retail Federation president and CEO Matthew Shay,stated“Retail sales moderated in March after posting strong gains in the first two months of the year.”NRF expects softening of U.S.retail sales in 2023 as job growth is expected to slow and unemployment should exceed 4%next year due
45、to the weakening economy and restrictive credit conditions.NRF Chief Economist Jack Kleinhenz stated inflation will average between 3%and 5%during 2023.With pandemic lockdowns long gone and consumers comfortable venturing outside the home again,inflation will be higher for services ranging from rest
46、aurant meals to airline travel than for retail merchandise.Total Store Inflation Index52676Jan-22 Feb-22 Mar-22 Apr-22Jun-22 Jul-22 Aug-22 Sep-22 Oct-22May-22Dec-22 Jan-23 Feb-23 Mar-23Nov-2295553CY 20225ptsTotal
47、 US-Multi OutletTotal US-FoodTotal US-ConvCircana,Inc.and Circana Group,L.P.|Proprietary and confidential16Circana,Inc.and Circana Group,L.P.|Proprietary and confidential5.0%3.6%6.0%8.3%10.2%11.9%13.8%14.0%12.3%5.9%0.1%2.6%2.7%4.2%5.2%6.5%7.3%5.9%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%Q1 2021Q2 202
48、1Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023U.S.MULOU.S.Convenience Convenience and MULO channels saw YOY price-per-unit growth decelerate for the first time since Q2 2021 Source:Circana POS 13 wks.Ending 4/2/23.CircanaClient EngagementPrice-per-Unit%Change vs.YAMULO continues to see much high
49、er YOY price increases than the convenience channel and posted a 12.3%YOY increase for Q1.The convenience channel saw a 5.9%YOY increase in PPU in Q1 2023.Circana,Inc.and Circana Group,L.P.|Proprietary and confidential17Source:Circana POS 13 wks.Ending 4/1223.Circana Client EngagementPrice per UnitA
50、ssortment ChangeContinuity SKUsInflationMixChange+5.9%+0.5%+5.4%+8.6%-3.2%What the customerpurchasesWhat prices the retailer setsWhat the retailer makes availableQ4:+7.3%Q4:-2.0%Q4:+9.0%-10%-5%0%5%10%15%20%Overall02-00-00 CIGARETTES03-00-00 OTHER TOBACCO PRODUCTS07-00-00 PACKAGED BEVERAGES(NON-ALCOH
51、OLIC)04-00-00 BEER08-00-00 CANDY15-00-00 SALTY SNACKS21-00-00 HEALTH&BEAUTY CAREInflationAssortmentMixPrice-per-Unit Growth Decelerated in c-stores for Q1,driven by less significant price inflation and an increase in customers trading down to lower-priced products.Cigarettes,Other Tobacco and Beer C
52、ategories,which make up more than half of total c-store dollar sales,continue to show customers are opting for lower-priced products.Circana,Inc.and Circana Group,L.P.|Proprietary and confidential18Increases in promotional frequency and depth were reported in Q1 vs.YA FREQUENCY:Promotions(as measure
53、d by%base sales on Merch)indexed to same period prior year;DEPTH:Weighted average%price reduction on Merch is indexed to same period prior yearSource:CircanaPOS data through 04/02/230.0-3.9-1.00.40.80.51.21.20.90.45.00.3-1.4-0.7-0.20.21.41.3Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1
54、2023Depth Change vs.YA.Frequency Change vs.YAConvenience promotions help consumers with inflationary pressures.Circana,Inc.and Circana Group,L.P.|Proprietary and confidential19Circana,Inc.and Circana Group,L.P.|Proprietary and confidential71.2%55.6%47.2%68.9%54.4%63.5%50.3%75.7%59.2%62.5%45.8%74.8%6
55、0.2%63.0%43.5%61.3%52.1%65.1%56.5%Americans financial outlooks show current anxiety mixed with optimism for the futureSource:Circana OmniConsumerSurvey Solutions,February 2023,n=2225My household can easily afford needed groceriesMy households financial health is goodMy households financial health wi
56、ll improve in the next six monthsMy household is making sacrifices to make ends meet#NAQ1 2018Q1 2019Q1 2020Q1 2021Q1 2023Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialPrivate LabelCircana,Inc.and Circana Group,L.P.|Proprietary and confidential21Most consumers plan to purchase more
57、value brands in the next six months;just 29%view name brands as a better value than private labelQ:We would like to learn a few things about how you make brand selection decisions.Source:Circana OmniConsumerSurvey Solutions,Feb 2023,n=222579%55%49%40%34%31%29%29%29%29%25%22%During the next 6 months,
58、I plan to buy more value brandsI do not trust certifications/seals on store brand productsI will generally stay with my preferred brand even if a new product comes on the marketI dont enjoy the process of grocery shopping in a physical storeI make most of my purchase decisions at the store shelfNati
59、onal brand solutions are better quality than store brandDuring the next 6 months,I plan to buy more name brand productsI like to make shorter grocery trips to buy only what I need for the next day or soI always stick with my preferred brand,even when other brands are less expensive or on saleI only
60、buy the quantity I need,even if a product is on saleIt takes just as much or more time to order grocery products online as it does to shop in-storeNational brands are a better value than store brandsCircana,Inc.and Circana Group,L.P.|Proprietary and confidential22Over the past year,private label dol
61、lar share has grown across all generationsSource:Circana OmniConsumerScan Panel,All Outlets,52 weeks ending Jan 29,2023,vs.YA,NBD aligned16.7%18.9%18.7%17.7%17.7%18.0%19.1%21.0%23.6%22.9%21.8%22.2%22.8%24.5%Gen ZYounger MillennialsOlder MillennialsGen XYounger BoomersOlder BoomersRetirees&SeniorsSha
62、re Pt.Chg.vs.YADollar Share0.70.80.90.70.80.91.0Unit Share0.30.20.80.70.80.90.9Private Label Dollar and Unit Shares by GenerationDollar ShareUnit ShareCircana,Inc.and Circana Group,L.P.|Proprietary and confidential23Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialC-Store YOY Dollar Gr
63、owthQ1 2023 Private Label Dollar Share Total Store TY vs.LYConvenience channel private label sales dollars and units did not keep pace with national brand in Q1 2023Beer,wine,liquorand tobaccocategoriesexcluded from totalsSource:Circana POS 13 wks Ending 4/2/23.CircanaClient EngagementC-StoreMULODru
64、gFoodConvenience channel private label YOY dollar sales growth continued to slow in Q1 2023 compared to Q4 2022.18%16%15%11%7%7%8%9%8%11%Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Private LabelNational Brand8.8 21.0 16.7 19.0 9.1 20.3 16.9 18.6 ShareShare YAConvenience channel private label YOY dollar sales
65、 growth continued to slow in Q1 2023 compared to Q4 2022.PL share of total store unit sales for the convenience channel also decreased YOY in Q1 2023 from 9.2%to 8.8%.Circana,Inc.and Circana Group,L.P.|Proprietary and confidential24Private label share of units,dollars,and items carried all decreased
66、 YOY in Q1 2023 for the convenience channelSource:Circana POS 13 weeks Ending 4/2/23.CircanaClient Engagement8.8 8.8 6.0 9.1 9.2 6.2(0.3)(0.4)(0.2)PL$SharePL Unit SharePL Share of Items CarriedTY vs.YAYATYPrivate label products made up 6%of average weekly items carried at c-store retailers,but contr
67、ibuted 9%of total units sold in Q1 2023.Private Label Share of Total U.S.Convenience Q1 2023Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialFoodservice Circana,Inc.and Circana Group,L.P.|Proprietary and confidential26C-store has outperformed traditional QSR until recentlyQSR promotion
68、s may influence this trend.Source:Circana/CREST1.4%-1.7%-3.9%-1.2%0.1%-2.3%-0.5%3.0%2.0%0.2%0.7%3.8%2.9%5.0%2.7%3.4%2.5%1.2%0.5%0.8%3.3%4.6%-1.8%-1.8%-1.6%-0.6%-5.0%-4.0%-3.0%-2.0%-1.0%0.0%1.0%2.0%3.0%4.0%5.0%6.0%Feb 2022Mar 2022Apr 2022May 2022Jun 2022Jul 2022Aug 2022Sep 2022Oct 2022Nov 2022Dec 202
69、2Jan 2023Feb 2023QSRC-storeCircana,Inc.and Circana Group,L.P.|Proprietary and confidential27Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialTop QSR Dinner CategoriesTop C-store Dinner CategoriesTop food categories at QSR dinner vs.C-storeTop 7 Convenience Categories were BeveragesSour
70、ce:Circana/CREST,12ME FebruaryFrench FriesPizzaBurgersMexicanChicken NuggetsBreaded Chicken SandwichPizzaSalty SnacksBurgersFrench FriesHot DogCold Cut ComboCircana,Inc.and Circana Group,L.P.|Proprietary and confidential2863.2%17.2%3.3%10.9%5.4%45.5%19.8%16.0%12.6%6.1%Quick Service Brand 1Quick Serv
71、ice Brand 2C-StoresQuick Service Brand 3Other QSRShare of Foodservice Coffee Wallet(%of Coffee Dollars)Total Coffee BuyerC-Store Coffee Buyer+2.6 pts82%of C-store coffee buyers also purchased coffee at a QSR in the past yearC-store coffee buyers give most of their foodservice coffee dollars to the t
72、wo leading QSR coffee brands and they are shifting more of their spend to the top-ranked QSR brand vs.last year.Universe=Total QSR+C-storesSource:Circana Checkout 6ME January 2023Circana,Inc.and Circana Group,L.P.|Proprietary and confidentialOutlook and ActionsCircana,Inc.and Circana Group,L.P.|Prop
73、rietary and confidential30Customer trend outlook and actions for C-store retailersTrendOutlookActionsHow Circana Can HelpC-store coffee buyers are leaking to QSR competitors with 82%of c-store coffee buyers also purchasing coffee at a QSR in the past year.Opportunity will exist to capture more trips
74、 from buyers.Monitor shopper trends and leakage Manage price gaps to value channels on key itemsIdentify your key competitors and understand leakage trends across channels by using CREST data.SNAP customers are a key segment of shoppers in the convenience channel and index higher in trips compared t
75、o total households.With a possible recession looming,more households may qualify for SNAP.Understand SNAP customer preferences and behaviors Identify key competitorsLeverage Circanas Receipt Panel to analyze SNAP shopping across the competitive landscape.Within the convenience channel,private label
76、products made up 6%of average weekly items carried,but contributed 9%of total units sold in Q1 2023.Private label penetration could increase as many customers indicate they plan to purchase more value brands.Increase assortment of value items Leverage private label to offer low opening price points within key categoriesUtilize Circanas Concept Testing to screen product attributes,names,packaging and pricing to successfully launch new private label items.