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1、Trends,Challenges,and Opportunities in the Food IndustryFood Industry Executive 2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights reserved.03 Letter from the Editor04 Key Takeaways05 Part 1:Trends09 Part 2:Challenges12 Part 3:Opportunities16 Whats Ahead17 About Food Industry ExecutiveTable
2、 of ContentsSolutions for bread,pizza,pastries,cookies and more.Complete turn-keylines or single unit machines to:*Increase capacity*Improve consistency*Reduce costs#1 Supplier of AutomatedBakery EquipmentNAEGELE-INC.COM708-866-0819EXCLUSIVE NORTH AMERICAN SUPPLIERS FOR:A 2020 FoodIndustryE.All righ
3、ts reserved.The pace of change in the food industry is faster than ever,and it keeps accelerating.Much of the pressure comes from constantly changing consumer preferencesthese days,if it takes you 18 months to launch a new product in response to a consumer trend,youve probably already missed the win
4、dow.The industry continues to face pressure from other areas as well.E-commerce is stealing market share from traditional retailers,with online food and beverage sales forecast to increase by 32%annually.The labor shortage is driving an increase in automation,and consumers are becoming a lot more in
5、terested in sustainability and corporate social responsibility.We asked 150 food processors and their suppliers about the trends and challenges they anticipated would take off.This report examines areas of overlap and disconnect between processors and their suppliers,assesses how their predicted tre
6、nds have played out so far,and explores the top opportunities for growth.Krista GarverEditor in ChiefFood Industry ExecutiveLetter from the EditorA 2020 FoodIndustryE.All rights reserved.The primary challenges across the entire industry are attracting and retaining employees and sales and marketing
7、effectiveness.Trade shows continue to be the most significant driver of new business for both processors and their suppliers.Both groups also believe the greatest opportunity lies in developing strategic partnerships.0304Processors and their suppliers agree that convenience packaging and sustainabil
8、ity are the two biggest trends influencing how food is sourced,manufactured,and marketed.02Processors see health as the top consumer-driven trend impacting the food industry.This is seen in demands for“natural/organic/non-GMO/clean label,”“healthy/functional foods,”and“plant-based products.”01Key Ta
9、keawaysA 2020 FoodIndustryE.All rights reserved.Part 1:TrendsWhat are the top trends you predict will impact the food industry?We asked this intentionally open-ended question to discover what trends are top-of-mind for processors and suppliers.We then divided the answers into two major categories:Co
10、nsumer-driven product trends Processing,packaging,and other trendsBoth processors and their suppliers identified similar consumerdriven product trends.The greatest discrepancies were seen in the“natural/organic/non-GMO/clean label”and“healthy/functional food”categories.Processors were much more like
11、ly than suppliers to say these trends would take off.Suppliers predicted a larger emphasis on local sourcing/processing.Looking back on the year,the two trends that arguably had the biggest impact were Note:The percentages in the graphs dont add up to 100 because responses that were only mentioned b
12、y one respondent or that couldnt be categorized were excluded.Examples:“logistics management,”“restaurant brands heading to retail,”“the dissolving of clear category divisions.” 2020 FoodIndustryE.All rights reserved.“plantbased products”and“healthy/functional foods.”In July 2019,the Plant Based Foo
13、ds Association and the Good Food Institute released data showing that U.S.retail sales of plant-based foods were up 11%year over year,compared to overall sales,which were up only 2%.The largest gains were seen in the dairy case.In particular,sales of plant-based yogurt were up 39%,sales of plant-bas
14、ed ice cream and novelty items were up 27%,and sales of plant-based cheese were up 19%.Plant-based meat also experienced a massive jump in popularity.Most major quick service restaurants now offer plant-based versions of their signature meat items,and many traditional meat companiesincluding Hormel,
15、Tyson,and Smithfield Foodshave launched or at least announced their own line of plant-based protein products.Barclays predicts that the alternative meat category will comprise 10%of the total meat market by 2029.Meanwhile,organic sales continue to soar,but at a slower pace.And clean labels,the bigge
16、st trend of the past few years,have become table stakes.According to data from Kerry,todays consumers expect food to be healthy and are now turning their focus to functional benefits,such as helping them manage their weight,mood,energy,and sleep.The functional food trend will very likely continue to
17、 grow in 2020 beyond.A 2019 analysis by Tastewise,which uses artificial intelligence to predict future food trends,showed that more than onethird of consumers are looking for functional benefits from food and beverages.In particular,the next big area of opportunity could be wellnessthe Tastewise dat
18、a shows a 23%increase in consumers looking for food and beverages with wellness 2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights reserved.2020 FoodIndustryE.All rights reserved.For nonproduct factors,both processors and suppliers agreed that convenience packaging,and sustainability would
19、be the biggest trendsand they were right.For the past few years,consumers have been eating fewer meals and more snacks.In 2019,Mondelz International released its first-ever State of Snacking report,which showed that almost 6 in 10 consumers(59%)worldwide prefer eating small snacks throughout the day
20、 as opposed to a couple of large meals.This trend was even stronger(70%)among younger consumers,suggesting that the snacking trendwhich drives demand for convenient packaging optionsis here to stay.One challenge for convenience packaging is that consumers are also demanding that companies improve th
21、eir sustainability efforts.Evergreen Packagings 2019 Food and Beverage Packaging Trends report found that more than half(51%)of grocery shoppers have changed what they buy because of the type or amount of packaging.The trend toward healthier foods also interacts with the desire for more sustainable
22、packaging71%of shoppers expect healthier foods and beverages to also use healthier packaging 2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights reserved.Of course,sustainability means more than just packaging.Today,its become an umbrella term for everything related to a product or companys
23、environmental footprint,from farming practices and fair trade ingredient sourcing to water security and waste reduction.Finally,suppliers identified new manufacturing technologies as well as automation/IoT as the combined biggest trend of the year.To help processors keep lines running and meet the c
24、hallenges facing the industry(more on that in Part 2),OEMs have been focusing on bringing new,innovative technologies to market.To see whats new,explore these highlights from some 2019 industry trade shows:PROCESS EXPOs Innovations Showcase PACK EXPOs inaugural Technology Excellence Awards IBIEs Inn
25、ovation ShowcaseMaximize Your Line Efficiency,Minimize Your Downtime609-561-Whatever your product,we can handle it.Whether youre in food,beverage,or pharma,our patented accumulation systems can increase your throughput by up to 30%.Schedule a test today.A 2020 FoodIndustryE.All rights 2020 FoodIndus
26、tryE.All rights reserved.Part 2:ChallengesWe asked respondents both about their personal challenges at work and about the greatest challenge facing their organization.Whats the biggest challenge in your daytoday work?It will probably come as no surprise that the most significant challenge facing bot
27、h processors and their suppliers is labor.The food industry is struggling to deal with a shortage of employees across the board,from skilled and unskilled labor in manufacturing plants to truck drivers.Note:The percentages dont add up to 100 because responses that were only mentioned by one responde
28、nt or that couldnt be categorized were excluded.Examples:“lot traceability for product and packaging,”“distribution changes,”and“communication.”2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights reserved.As we mentioned earlier,to help processors cope with this
29、 shortage,OEMs are busy developing new automation technologies,such as cobots,so that plants dont require as many people to run.According to Sages 2019 manufacturing report,these are the top skills that will be most critical for companies looking to become market leaders:Proficiency in data science
30、and computer science Advanced critical and creative skills Proficiency in engineering Ability to augment human capability with machinesProcessors“Differentiation of key features and benefits within the ever-changing competitive landscape”“Market penetration”“Achieving my goals per month”“Shifting co
31、nsumer trends”“Offering natural and nutritional food”“Creating a great-tasting,affordable new product”“Cost of ingredients/packaging”“Shipping cost effectively”“Changing regulations”Suppliers“Generating new business opportunities”“Obtaining leads”“Getting the word out”“Getting clients to clearly ide
32、ntify goals”“Adapting to all different markets and needs”“Delivering when customers need products”“Working capital/payment terms”“Economic variances”“Customer available capital”Representative answers for other major challenges respondents identified:Marketing and SalesCustomer DemandsMoney MattersRe
33、gulatory M 2020 FoodIndustryE.All rights reserved.011 2020 FoodIndustryE.All rights reserved.Whats the biggest challenge facing your organization?When asked about the greatest challenges facing their organization,respondents again identified labor and sales and marketing as the top two,but this time
34、 the order was 2020 FoodIndustryE.All rights reserved.Part 3:OpportunitiesWhat process,trade show,tool,or tactic delivers the top ROI to your company?Trade shows continue to drive the most growth for companies in the food 2020 FoodIndustryE.All rights reserved.Here are the shows respondents said del
35、iver the most value:Visit Food Industry Executive for upcoming trade do you believe are the biggest opportunities for growth?Finally,both processors and their suppliers see“strategic partnerships”and“innovation and product development”as the two greatest opportunities for growth.These results sugges
36、t stakeholders across the food industry will be looking to one another for new solutions to tackle the challenges ahead.Note:Percentages add up to more than 100 because multiple answers were 2020 FoodIndustryE.All rights reserved.15A 2020 FoodIndustryE.All rights reserved.The trends that define the
37、next few years will likely be extensions of those that shaped the past few,namely functional foods,convenience packaging,plantbased products,and sustainability.Consumers will look for foods with more functional benefits,especially for wellness,and also continue to demand a wider variety of snackable
38、 portions.The plant-based trend will challenge food manufacturers to keep things interesting by incorporating unique ingredients and flavors,and we will see more exploration into plantbased recipes that better mimic the taste and texture of meat and dairy products.Regarding sustainability,consumers
39、will be looking at all aspects of food,from the way its grown and harvested to the environmental impact of its packaging.Predictions point to an increase in environmentally-friendly agricultural practices,waste reduction efforts,and innovations in food packaging.Whats A 2020 FoodIndustryE.All rights
40、 reserved.17Food Industry Executive is a comprehensive resource hub for food industry suppliers,processors,and packagers looking to grow their business.Whether its getting caught up on the latest headlines,finding the next trade show to attend,or searching for a piece of production facility equipmen
41、t,its our teams mission to point you in the right direction.At Food Industry Executive,you have free access to original reporting,a trade show and industry events list,trade associations directory,and supplier catalog.The editorial team at Food Industry Executive delivers the latest in food news,tre
42、nds,sustainability,technology,and more.Since launching in 2016,weve become the fastest-growing source for food industry insights.For more information about our publication and industry resources,contact us at .About Food Industry E 2020 FoodIndustryE.All rights 2020 FoodIndustryE.All rights reserved.