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1、Lifestyle Apps:ASO and UA Trends 20222023Lifestyle AppsASO and UA Trends 202220232ContentKey TakeawaysIntroductionLifestyle Category OverviewKey App Store Optimization Metrics 2022Lifestyle Apps:Subcategory OverviewAverage CVR Uplift by Page ElementHome TechnologyHousing&RentalsDatingWallpapersAstro

2、logy,Horoscopes&DNAUser Acquisition Strategies for Lifestyle AppsApple Search Ads for Lifestyle AppsAdditional ASO and Apple Search Ads ResourcesMake Use of Best PracticesGet the Best of Both Classic Approaches and New FeaturesFocus on Users Intent and SubcategoriesLifestyle Apps and Apple Search Ad

3、s:FeaturesReach of High-Quality UsersJoin Forces with ASO to Maximize Visibility in Search Results0070801 Key TakeawaysLifestyle AppsASO and UA Trends 2022202331Lifestyle apps will keep growing with their revenue reaching up to$14.35 billion by 2026.5The category is extremely diverse and

4、there are multiple ASO trends to choose from.A/B testing is more important than ever.2Most popular lifestyle apps belong to Home Technology,Housing&Rentals,Dating,Wallpapers and Astrology subcategories.3Apps take over some functionality from other subcategories and grow beyond their initial offering

5、.4Screenshots are the page element that draws most attention.6In terms of paid UA and Apple Search Ads,the Semantic-based account structure suits most app categories.7When promoting in a highly competitive category,focus on the less busy performance marketing channels.8Test custom product pages for

6、keyword clusters and tailoring your offer to specific audiences.Theyre also key for unlocking the Today tab new ad placement.9Our team recommends running another test in February March 2023 for new ad placements when the auction starts to cool down.10Coupled with discovery campaigns,custom product p

7、ages can help you improve your ASO and advertising strategy.402 IntroductionLifestyle apps have been keeping the growth momentum for several years in a row.Since 2016,the category has been enjoying an unwavering attention of users.2021 was a significant year for lifestyle apps as they set another re

8、cord:According to Sensor Tower,the download number of lifestyle apps exceeded 151 millions in the US market,and it seems like the category is feeling rather confident in other markets as well,including the year 2022.The total lifestyle category revenue is expected to reach$10.62 billion by the end o

9、f the year worldwide.The same forecast also predicts$14.35 billion in revenue by 2026.Serving as a fusion of two worlds,virtual and physical,lifestyle apps continue to support habits and customs of people from different countries and are likely to be used in the long run.As their nature highly depen

10、ds on region,localization and seasonality play an important role in product page optimization.For this reason,its crucial to keep tabs on both general mobile marketing trends and preferences of local audiences.The aim of this report is to provide you with useful clues based on the lifestyle category

11、 research by SplitMetrics.Were going to address trends in these lifestyle app subcategories.From this report,youll find out:Lifestyle AppsASO and UA Trends 20222023Trends that dominate the marketKey optimization metrics in 2022Actionable tips on picking creative conceptsRecommendations on boosting v

12、isibilityApplicable user acquisition strategies4SplitMetrics is an ecosystem of mobile marketing products&services enabling companies to make data-driven decisions.With more than 7 years in the industry,SplitMetrics has proved to be the go-to platform for mobile publishers willing to unlock new leve

13、ls of app growth via the following tools and services:SplitMetrics Optimize,a tool for data-driven decision making,validation of ideas,concepts,and features through A/B tests;SplitMetrics Acquire,a solution for Apple Search Ads automation and optimization at scale;SplitMetrics Agency,a full-cycle mo

14、bile marketing agency for top apps and brands.Lifestyle apps cover a lot of ground,from helping users pick a vacation rental to finding a partner or even fortune telling.Their versatility is their biggest advantage as well as the toughest challenge for mobile marketers.This report aims at helping yo

15、u navigate both ASO and UA trends for the category and equipping you with tips that will help your app rise above your competition.Maksim KasyanikUser Acquisition Team Lead at SplitMetrics AgencyLifestyle AppsASO and UA Trends 202220235603 Lifestyle Category OverviewIn the modern world,one cant imag

16、ine a comfortable life without multiple gadgets,tools and apps supporting all our possible and impossible needs.Therefore,more and more apps covering all activities and aspects of life appear on the market.In this report,we will provide an analysis of the lifestyle category in general and its subcat

17、egories in particular.Lets take a look at the top 10 free apps in the App Store and find out what their focus is(US storefront).As you can see from the list above,dating apps are the most common among them.Lifestyle AppsASO and UA Trends 202220231PinterestHome design,DIY,recipe ideas2Tinder Dating N

18、ew PeopleDating4Amazon AlexaVoice assistant5Google HomeHome assistant6Bumble Dating.Friends.BizzDating7Hinge:Dating&RelationshipsDating8SmartThingsHome assistant9AttaPoll Paid SurveysSurveys10Be My EyesSupport app3Zillow Real Estate&RentalsRentalImage Source:the App Store7Lifestyle AppsASO and UA Tr

19、ends 20222023Lets have a look at the install trend by these 10 top apps in the lifestyle category(01.01.2019 09.30.2022).If we do not take into account the sharp changes,we can see that changes are implicit.PinterestTinder Dating New PeopleBumble Dating.Friends.BizzHinge:Dating&RelationshipsZillow R

20、eal Estate&RentalsAmazon AlexaGoogle HomeBe My EyesAttaPoll Paid SurveysSmartThingsSource:SplitMetrics Agency insights collected via AppTweakLets grow your appBook a demo8The category is extremely diverse in terms of the apps focus.According to Sensor Tower,lifestyle apps are broken down into the fo

21、llowing subcategories:Dating:Dating and relationship apps such as Tinder,Bumble,and Hinge.Social discovery:Apps for social discovery or live streaming.Some of these apps contain similar features to those found in Dating apps,but are marketed for finding friends or meeting new people instead of datin

22、g.Home Technology:Apps that help manage home technology devices such as smart speakers and security systems.Housing&Rentals:All apps related to housing,including real estate and rental apps such as Zillow,A,and R.Other:Some other common subcategories for the Lifestyle category include home design/cr

23、afts,local services,location tracking,phone features and tools,deals and rewards,tarot reading and fortune telling.Lifestyle AppsASO and UA Trends 202220239Weve analyzed top 200 free apps of the Lifestyle category and the most popular apps are:To analyze current market trends,we took the apps instal

24、l data in each of the above subcategories from the TOP Free Apps.Home TechnologyHousing&RentalsDatingWallpapersAstrology,Horoscopes&DNAHome TechnologyHousing&RentalsDatingWallpapersAstrology,Horoscopes&DNASource:SplitMetrics Agency insights collected via AppTweakLifestyle AppsASO and UA Trends 20222

25、023Lifestyle AppsASO and UA Trends 20222023We see an increase in installs at the beginning of the pandemic in such subcategories as Home technology,Dating and Fortune apps.But nowadays the trend is going a bit down.The Wallpapers apps had a stable increase in installs till 2022.Its important to note

26、 that in the top free apps,most of the Wallpapers apps are new products,which only started receiving installs in Q1 2021 and later.These apps quickly pick up the pace and get a lot of installs almost immediately.In the Housing&Rentals subcategory,seasonality plays a vital role:Theres a drop in insta

27、lls by the end of the year and an increase in the first quarter of the year.Hobnob got 64%conversion boost with A/B testing of icon on SplitMetrics Optimize.10View case1104 Key App Store Optimization Metrics 2022This report aims at analyzing the behavior of the App Store users tracked by our team wi

28、th the help of SplitMetrics Optimize,an advanced mobile optimization platform for data-driven decision making,validation of ideas,concepts,and features via transparent A/B tests for iOS and Android.For this reason,some data may differ from the official statistics of the App Stores.Average CVR Uplift

29、 by Page ElementThe figures below serve here for showing you the average CVR uplift by each element of the product page for lifestyle apps.The data is gathered through all the existence period of SplitMetrics Optimize.Average conversionAverage engagementAverage increase in conversionAverage time bef

30、ore action19.1%33.6%5.2%9.59sApp StoreLifestyle AppsScreenshotIconVideo PreviewApp Name7.1%2,9%0.2%4.3%App StoreLifestyle AppsLifestyle AppsASO and UA Trends 202220231205 Lifestyle Apps:Subcategory OverviewWith the lifestyle category being versatile and covering various topics,its necessary to under

31、stand trends for each app subcategory.To provide you with creative ideas for your next concept brainstorm session,weve gone over 5 popular lifestyle app subcategories and singled out their success formula.Home TechnologyHome technology apps make our home living more comfortable and smart by helping

32、us handle any smart home devices with ease.United StatesJapanGermanyUnited KingdomBrazilSource:SplitMetrics Agency insights collected via AppTweakLifestyle AppsASO and UA Trends 2022202313This subcategory is extremely popular in the United States,according to our research.From the chart above,its cl

33、ear that home technology apps are also popular in the United Kingdom,Germany,Brazil and Japan.Most of the apps in this subcategory are branded and require certain devices,such as a smart speaker or a robot vacuum cleaner,to use them.Icons mostly depict either a brand or a house/bulb,reflecting the a

34、pps purpose.Screenshots show the real app interface and its main functionality.The design is quite simple,without any complications,because most home technology apps dont need to attract users by using any special visual techniques.The users go to the App Store to install the app to use the devices

35、they bought.The captions dont have CTAs.They serve to describe what apps are about and how to use them.Lifestyle AppsASO and UA Trends 20222023Image Source:the App StoreImage Source:the App StoreImage Source:the App Store14Housing&RentalsIn this subcategory,we see apps that help you find rental hous

36、ing or buy property.Our team analyzed the top 200 apps in the US and found out that the rental apps work mostly locally.Associations play an important role in users attraction.In a nutshell,this means that the image of the house is a necessary component of the apps icon in this subcategory.United St

37、atesBrazilIndiaCanadaUnited KingdomSource:SplitMetrics Agency insights collected via AppTweakLifestyle AppsASO and UA Trends 20222023Image Source:the App Store14When it comes to screenshots,mobile marketers can play a little with some interesting ideas.One of them is depicting a map.The map with pri

38、ces is a very useful tool and it is a very good idea to show it on the screenshots if a map is a part of your apps features,of course.Also mobile developers can show not only prices on the map,but also other places nearby.This feature makes the search much easier because you can choose the most comf

39、ortable location to live.Lifestyle AppsASO and UA Trends 2022202315Image Source:the App Store16One of the trends in Rentals is 3D tours.It is a great feature that can help users see the apartment not only by photo,but by having a visual overview without an offline visit.In this subcategory,it is imp

40、ortant to attract users by showing that you have a recommendation algorithm that wisely processes their needs and search results.Lifestyle AppsASO and UA Trends 20222023Image Source:the App Store17DatingThe Dating subcategory is one of the most developed areas in the Lifestyle category.There are a l

41、ot of famous apps that are real trendsetters for other projects.On the chart below,you can see the top 5 countries among the dating apps that we analyzed.At first,when the age of virtual dating started to emerge,the dating apps main purpose was just to help users meet new people for real-life relati

42、onships.However,theyve evolved into something more.The pandemic has affected users across the globe:People lack communication and personal contact in reality,so they are looking not only for dates,but also for friends with these apps.United StatesUnited KingdomFranceGermanyIndiaSource:SplitMetrics A

43、gency insights collected via AppTweakLifestyle AppsASO and UA Trends 2022202318The Dating subcategory embraces many apps for different needs and interests:LGBT people,people that have pets,single parents,different ethnic and cultural origins,etc.Lifestyle AppsASO and UA Trends 20222023Image Source:t

44、he App StoreBy being so diverse,this subcategory is able to satisfy various needs of its users,and you should focus on your dating app domain by describing it on your apps icons and screenshots.Image Source:the App StoreIts also worth remembering that modern users are wiser and pickier with what the

45、yre looking for from a relationship.They dont want to waste time and talk to people who are not on the same page with them.They are looking for a“soulmate”.For this reason,some apps have functions to add your interests or character type so users can find a friend according to their personalities,hob

46、bies and habits.19Lifestyle AppsASO and UA Trends 20222023Image Source:the App Store20WallpapersLive wallpapers are fascinating apps that help users customize their phone screens and enjoy beautiful,surreal views right from their devices.Lets take a look at the TOP 5 countries with the greatest numb

47、er of wallpaper app installs.In this subcategory,we can see that China has much more installs than France.The icons mostly have dark backgrounds with bright,contrast colors and gradients.United StatesFranceGermanyChinaUnited KingdomSource:SplitMetrics Agency insights collected via AppTweakLifestyle

48、AppsASO and UA Trends 20222023Image Source:the App Store21These apps use 3D objects and sometimes texts like“live”,“4K”or“HD”to show the users that the wallpapers are animated and have the best image quality.As the main purpose of these apps is to transform your device and make it more beautiful and

49、 attractive,the visual component of the screenshots have a great potential in A/B testing of the color palettes and themes.The common trend in this subcategory is to show that the app can offer a variety of wallpapers to satisfy the preferences of every user.To cover multiple users needs and stand o

50、ut among competitors,the apps screenshots should highlight not only the wallpapers themselves,but also animations like,for example,changing animation.Lifestyle AppsASO and UA Trends 20222023Image Source:the App Store22Astrology,Horoscopes&DNAThe last but not the least subcategory is Fortune-telling

51、apps.These are the apps that show your past/present and predict your future.They can also tell you some details about your personality.Basically,these apps combine their mysterious nature with entertainment.This subcategory is hugely popular in the United States.The icons can depict planets,stars,mo

52、on,sun and everything that can be associated with something mysterious.United StatesTurkeyGermanyUnited KingdomCanadaSource:SplitMetrics Agency insights collected via AppTweakLifestyle AppsASO and UA Trends 20222023Image Source:the App Store23One of the main features of the apps is personalized dail

53、y recommendations based on the users profile.Its a good point to reflect this feature on screenshots and add a CTA to attract users attention.Lifestyle AppsASO and UA Trends 20222023Image Source:the App StoreSome users are interested in finding a partner that will suit them in terms of astrology and

54、 most of the apps show the compatibility feature on screenshots.Image Source:the App StoreScreenshots also often highlight the feature of describing users depending on their data,for example,“learn about yourself by date of birth”or“palm reading”.Nowadays a lot of people monitor their physical and m

55、ental health,and Fortune-telling apps integrated this trend by allowing users to track their biorhythms and displaying this feature on the screenshots.As you can see,the Lifestyle category boasts of being extremely diverse and flexible.For mobile marketers,it means theres a great set of tools and id

56、eas they can use to increase the metrics.Lifestyle AppsASO and UA Trends 20222023Ciliz scales by 19%with icon optimization on SplitMetrics Optimize.View case24Image Source:the App StoreLets grow your appBook a demo2506 User Acquisition Strategies for Lifestyle AppsThere are various strategies for mo

57、bile apps in different categories.Among others,we recommend considering the following app promotion approaches.Make Use of Best PracticesImplement the best practices for ad campaign structure creation.The iconic Semantic-based structure suits most app categories.Lifestyle AppsASO and UA Trends 20222

58、023Brand protection Consider working one out in case:Your apps design looks similar to competitors apps.The users can be confused,misrecognize your app and download the competitors app.Your brand keywords are popular among the competitors.In this case,competitors may target your brand keywords in th

59、eir Apple Search Ads campaigns.Get ReportH1 2022H1 2022Apple Search Ads Benchmarks ReportH1 2022H1 2022Apple Search Ads Benchmarks ReportGet the key Apple Search Ads metrics,trends and tips in Competitors brandAcquire users by targeting your competitors brand keywords(it may be the only g

60、rowth option available).Some advertisers skip on protecting their brand,thus its an opportunity for you to take initiative.The greatest perk of search traffic is the high intention of users who know exactly what they want to get from an app they are looking for.Take advantage of their high engagemen

61、t and motivation and seize the moment for your offer.Testing generic keywordsUse services to search and find the most popular generic keywords in organic and paid searches.Apple Search Ads algorithms restrict acquiring 100%of keyword traffic.Theres always a small share left for the apps who cant go

62、with such an increased bid per tap.Lifestyle AppsASO and UA Trends 20222023Get Playbook2022CPP Playbook on Using Ad Variations with a Full-Funnel ViewTOP-11 TIPSDownload our ustom Product Pages Playbook and get a 2X ROAS growth of your Apple Search Ads27Get the Best of Both Classic Approaches and Ne

63、w FeaturesApple Search Ads provides an opportunity to customize your ads and target a more specific audience segment using custom product pages.Test custom product pages for various keyword clusters or audiences and tailor your offer to specific audience needs to grow conversions and boost downloads

64、.Create and edit ad variations using custom product pages and track all the essential data,including post-install metrics all in one SplitMetrics Acquire dashboard to boost productivity and speed up scaling.Harnessing the power of custom product pages will also enable you to make use of the newest a

65、d placements on the App Store.Theyre key to unlocking the Today tab ad slot which is a highly desirable ad placement.However,when deciding to advertise through these ad placements,you need to remember that some app categories wont make the cut according to Apples guidelines.For the lifestyle categor

66、y,it means that apps featuring adult content wont get the opportunity to get highlighted via these placements.Lifestyle AppsASO and UA Trends 20222023Since the new ad placements are already available,its necessary to think about timing for making use of them.SplitMetrics team expects increased deman

67、d on the Today tab ad and an overheated auction scene in the first months after the launch due to the high season of holidays and the“novelty”effect of these placements.While we recommend submitting your ads for review early,as the process may take some time,we also suggest running another test in F

68、ebruary-March 2023 when the auction cools down.SplitMetrics Acquire already supports new ad placements.Use the feature to boost your apps visibility and drive downloads.Lifestyle AppsASO and UA Trends 2022202398k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9

69、+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MBGETApp NameDeveloper Name98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldC

70、HART#1EntertainmentSIZE156.9MBGETApp NameDeveloper Name98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MBGETApp NameDeveloper Name98k RATINGS4.9AGE RATI

71、NG9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MB98k RATINGS4.9AGE RATING9+Years OldCHART#1EntertainmentSIZE156.9MBGETApp NameDeveloper Name36%CPI125%ROAS28Custom Product Pages Hypotheses&Design TurnkeyGet a quote29Focus on Users Intent an

72、d SubcategoriesMost users are not acquainted with your app yet.Interact with your users and engage them through screenshots.Showcase your apps value and most important features instead of just labeling your brand.Dont follow the steps of your competitors find your own path.Be creative in your go-to-

73、market strategy,be flexible and fast,run multiple tests to validate hypotheses and scale the most profitable ones.For instance,Tinder developed a college-centric strategy that worked miracles for the highly competitive dating category.Its much easier to cover the local and regional audience than sta

74、rt conquering the global market immediately.Soft launch allows publishers to test app features,troubleshoot unintended problems,and gather strategic insights that can be applied while localizing apps for overseas markets.Lifestyle AppsASO and UA Trends 20222023View casePrequel got 75%improvement wit

75、h A/B testing of video on SplitMetrics Optimize.30If you promote in a highly competitive category,we recommend to focus on the less busy performance marketing channels like Reddit,Pinterest,Nextdoor.These social media platforms acquire millions of users and are way less competitive than Instagram,Yo

76、uTube or Facebook.Check SplitMetrics guide on how to decrease acquisition costs,avoid common mistakes and grow the apps reach.Lifestyle AppsASO and UA Trends 2022202307 Apple Search Ads for Lifestyle AppsApple Search Ads remains one of the best channels when it comes to targeted traffic quality.It k

77、eeps attributing traffic and showing conversions correctly.Many advertisers opt for Apple Search Ads to retain control over ad metrics while other channels have to disable all traffic on iOS due to poor attribution.In this section of the report,were going to share Apple Search Ads best practices and

78、 tips for lifestyle apps.Lifestyle AppsASO and UA Trends 2022202331Lifestyle Apps&Apple Search Ads:FeaturesThe Lifestyle category apps still have access to in-app attribution for Apple Search Ads.With the release of the new AdService attribution framework,post-installation is available even for user

79、s who have not agreed to tracking,which is now 60-70%from all users.You can read more about how attribution works now here.One more reason to make use of Apple Search Ads is that the adoption rate is high on the channel.According to this report by Singular,Apple Search Ads has become the fastest-gro

80、wing ad network in 2021.The figures alone demonstrate the growing interest in Apple Search Ads among mobile marketers.We can prove the point by checking out the most successful apps in the App Store and using the data obtained via SplitMetrics Acquire.Lifestyle AppsASO and UA Trends 20222023Spark re

81、duces CPA&increases ROAS with SplitMetrics Acquire.View case3233SplitMetrics Acquire helps partners scale their Apple Search Ads campaigns,identify the most lucrative keywords,automate bids,maximize ROAS and improve KPIs.The Lifestyle category experiences a steady growth in impressions and downloads

82、 in SplitMetrics Acquire.Ad traffic volume from SplitMetrics Acquire has more than doubled in the past year.In some categories,metrics showed a 3x increase for finance and travel apps and a 9x increase for food and drink apps.Our research is backed by the investigations carried out by Statista and S

83、ensor Tower that were also mentioned in the beginning of the report.Lifestyle apps hit a record number of installs in 2021,and this growth expanded to 2022 and is projected to gather pace in the coming years.Taking the facts into account,one can see that lifestyle apps are feeling confident and are

84、a great duo with Apple Search Ads,famous for its high-quality users.Lifestyle AppsASO and UA Trends 2022202334Reach of High-Quality UsersA high-quality user is one who is interested in your app and can generate significant income by using your app for a long time.Apple Search Ads allows mobile marke

85、ters to acquire these users.Whats more,Apple Search Ads ranks#1 in AppsFlyers user retention rankings,and that only proves the point:The channel helps you obtain high-quality users that will use your app in the long run.So how does Apple Search Ads make this possible?The channel shows your ad at the

86、 top of the search results to users who look for the app with the intent to download it.Starting from October 25,2022,Apple Search Ads also enable mobile marketers to promote their apps through brand new ad placements,the Today tab and product pages on the App Store.Additional ad placements now help

87、 engage users via different touchpoints whenever its more convenient and relevant for them.These figures confirm the effectiveness of Apple Search Ads.With 70%of users searching for their next app,and 65%of app downloads occurring after a search,ad placement is critical to the success of Apple Searc

88、h Ads.With a more targeted way of advertising,Apple Search Ads can connect your app with users at the right time at the exact moment they are looking for you.Lifestyle AppsASO and UA Trends 20222023Flyin reduces CPA by 15%with SplitMetrics Acquire.View case35Join Forces with ASO to Maximize Visibili

89、ty in Search ResultsAll user acquisition efforts complement each other,and Apple Search Ads is no exception.Apple Search Ads has the potential for both paid and organic growth.In Apple Search Ads,ads are shown to users with the intent to install an application,which is also the goal of ASO.Apple Sea

90、rch Ads allows marketers to scale their campaigns and expand their reach by combining the efforts of Apple Search Ads and ASO.To maintain a great user experience,Apple attaches great importance to the relevance of keywords to your app.In this way,users are not shown irrelevant ads that could harm bo

91、th them and advertisers.Lifestyle AppsASO and UA Trends 20222023This process also means you can win the auction with a lesser bid if your relevancy factor is stronger than the one of your competitors.When combined with a solid ASO strategy,Apple Search Ads will help you maximize your visibility and

92、growth in search results.By using discovery campaigns and custom product pages in Apple Search Ads,you can also enhance your ASO and advertising strategy add effective keywords to your product page to increase organic traffic and number of downloads.Creating an effective Apple Search Ads strategy is

93、 much easier if you have the right set of tools.With SplitMetrics Acquire,youll be able to identify the most lucrative keywords for your campaign,get insights into your competition,use intelligent automation rules and delegate monkey jobs to a 24/7 autopilot to focus on scaling your campaigns and en

94、hancing UA strategy.You can also adjust your dashboard in accordance with your key metrics and business goals all to simplify monitoring and optimization processes.Lifestyle AppsASO and UA Trends 20222023363708 Additional ASO and Apple Search Ads ResourcesEquip yourself with the latest insights and

95、tips from the mobile growth experts at SplitMetrics.ASO Benchmarks&Mobile Trends Report2022Apple Search Ads Benchmarks ReportH1 20222022ASO Must Read:Why your mobile marketing needs App Store OptimizationASO Benchmarks&Mobile Trends Report 2022App Growth ChecklistApple Search Ads Benchmarks Report H

96、1 2022ASO Must ReadApple Search Ads and ASO Interrelation:How to Trigger App GrowthApp Growth Lab CoursedownloaddownloaddownloaddownloadClick to watchenroll in courseLifestyle AppsASO and UA Trends 20222023SplitMetrics is an ecosystem of enterprise-grade products and services to simplify your way to

97、 business success.Automate and optimize Apple Search Ads at scaleRun A/B tests,validate ideas&concepts,enhance ASOEnsure app growth at every stage of the lifecycleLearn more about SplitMetrics ecosystem via or get in touch with us at .Reach out to us to discuss your mobile marketing strategy with SplitMetrics experts and book a demo.Unlock app growth