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1、 2 Key Findings In total,Prime Day average ad spend was 252%higher than the prior weeks average daily spend.This reflects a 36%growth in Prime Day ad spend year-over-year.Overall,ad spend was 4%higher on the first day of Prime Day than the second day for Sponsored Products,and 6%higher on the first
2、day than the second for Sponsored Brands.Most of the increased ad spend came from Sponsored Products,up 281%week-over-week on the first day of Prime Day and up 258%on the second day.Sponsored Products ad spend increased 48%on both Prime Days year-over-year.The Electronics category had the highest gr
3、owth in ad spend,increasing 580%week-over-week on the first day of Prime Day,and 539%on the second day.For the most part,Prime Day 2022 followed similar advertising trends to previous years events but with even more pronounced results regarding average daily spend for Sponsored Products ads.Ad spend
4、 was higher on the first day of Prime Day than the second for Sponsored Products and Sponsored Brands,though Sponsored Products saw a smaller decrease of only 3.77%day-over-day this year.ROAS increased year-over-year for both Sponsored Products and Sponsored Brands.The first day of Prime Day for Spo
5、nsored Products experienced a 17%increase in ROAS week-over-week.Sponsored Brands had a much more significant increase in ROAS,up 58%week-over-week on the first day of Prime Day and was up 11.9%year-over-year.CPG categories,including household essentials,were major players during Prime Day this year
6、,even though the event typically skews towards electronics and other big-ticket items.The Health&Household category saw a 192%increase in ad spend and 46%increase in CPC week-over-week.In contrast,last year ad spend in the Health&Household category increased only 82%on Prime Day week-over-week,and C
7、PC was up 25%.The difference in the Grocery category was even more pronounced.This year,ad spend in Grocery increased 107%on Prime Day week-over-week and average CPC increased 41%.In 2021,the categorys ad spend increased 42%and CPC increased a mere 9%week-over-week.The data included in this Prime Da
8、y 2022 CPC Report was sourced from Pacvues proprietary Amazon keyword tracking database,which includes data from hundreds of advertisers across small,mid-sized,and large brands and every major product category.3 Q2 2022 Trends 4 Ad spend on Sponsored Products surged over last years trend,with CPCs u
9、p 58%week-over-week on the first day of Prime Day and 75%on the second day.Similar but less pronounced than last year,ad spend on Sponsored Products was just 3.77%higher on the first day of Prime Day than the second.Overall,ad spend increased 48.5%year-over-year on both days combined.On average,bran
10、ds increased their daily Sponsored Products spend 281%on the first day of Prime Day,compared with the prior week.CPCs for Sponsored Products increased 58%week-over-week on the first day of Prime Day,compared with a 44%increase last year.On the second day,CPCs increased 75%week-over-week,compared wit
11、h 49%last year.Overall,CPCs increased 4.4%year-over-year for the first day of Prime Day and 7.2%year-over-year for the second day.Sponsored Products ROAS for the first day of Prime Day increased 17%week-over-week,compared with a 8%increase week-over-week last year.The average ROAS of$5.39 for Sponso
12、red Products on the first day of Prime Day is an increase of 6.9%year-over-year.Sponsored Products ROAS for the second day of Prime Day increased 12.6%year-over-year to$4.93.5 6 Sponsored Brands CPCs were 9.63%more expensive on the second day of Prime Day than the first,as ad spend fell slightly.Ave
13、rage daily ad spend on Sponsored Brands remained elevated on the second day of Prime Day,with spend declining only 5.72%on the second day,similar to the 5%daily decline last year.Overall,ad spend increased 2.3%year-over-year on both days combined.On average,brands increased their daily Sponsored Bra
14、nds spend 259%on the first day of Prime Day,compared with the prior week.CPCs for Sponsored Brands increased 14%week-over-week on the first day of Prime Day,compared with a 32%increase last year.Similar to last year,CPCs were more expensive for Sponsored Brands on the second day of Prime Day than th
15、e first.On the second day,CPCs increased 26%week-over-week,compared with 39%last year.Overall,CPCs declined 7.4%year-over-year for the first day of Prime Day and decreased 6%year-over-year for the second day.Sponsored Brands ROAS for the first day of Prime Day increased a whopping 58%week-over-week,
16、compared with a 23%increase week-over-week last year.The average ROAS of$5.82 for Sponsored Brands on the first day of Prime Day is an increase of 11.9%year-over-year.Sponsored Brands ROAS for the second day of Prime Day increased 7.9%year-over-year to$5.73.7 8 9 Average daily ad spend for the Elect
17、ronics category increased approximately 560%year-over-year on both days combined.Average daily ad spend on Sponsored Products in the Electronics category increased 580%week-over-week on the first day of Prime Day.And on average,brands increased their daily Sponsored Products spend 539%on the second
18、day of Prime Day.CPCs for Sponsored Products in the Electronics category increased 50%week-over-week at$1.61 on the first day of Prime Day.Sponsored Products CPCs in the Electronics category increased 80%week-over-week at$1.92 on the second day of Prime Day.Sponsored Products ROAS in the Electronics
19、 category for the first day of Prime Day increased 40%week-over-week at$15.88.Sponsored Products ROAS for the second day of Prime Day increased 22%week-over-week to$13.13.10 11 About Pacvue Pacvue is the enterprise software suite for eCommerce advertising,sales,and intelligence.Combining end-to-end retail data with the tools needed to take recommended actions,brands and sellers use Pacvue to grow their business across Amazon,Walmart,Instacart,and other marketplaces.Request a demo to learn how to lower costs,stay ahead of the competition,and increase sales.