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1、Do you know what the top three topics are this year?AI,AI and AI!This year,we completed 2,000 custom trend reports and 24,500 new articles,testing them with 12,000,000 people&AI is#1 by far.Five Resources to ACCELERATE your potential with AI 1)AI-THEMED FUTURE FESTIVAL Experience AI at our AI-themed
2、 Future Festival World Summit2)AI KEYNOTES&AI WORKSHOPS Book me or one of our futurists for a custom AI keynote3)AI READINESS PROGRAMS&MASTERCLASSES Some of our clients are using our 2-5 day masterclass programs to deeply tackle AI,automate their work,and enhance their offerings.4)BECOME A FUTURIST
3、Check out our FuturistU Masterclass programs at:FuturistU.com5)WATCH MY AI KEYNOTE VIDEO Join 2,000,000 learning about where we are headed.Lets Create The Future.Jeremy GutscheCEO of Trend HunterNY Times Bestselling Author&Keynote Speaker JeremyG WELCOME to the year AI changes your life,job&potentia
4、lARE YOU A PRO?JOIN 1,000 OF THE WORLDS TOP INNOVATORS AT OUR EPIC AI-THEMEDFUTURE FESTIVAL WORLD SUMMIT2-FOR-1 ENDS SOONFUTUREFESTIVAL.COM Copyright#1 IN TRENDS We help smart people like you find better ideas fasterDedicated Advisors,Futurists&SpeakersAI Expertise&CapabilitiesFast Custom ReportsDas
5、hboard&LibraryFuture FestivalPresentations&WorkshopsInnovationExpertise#1 TrendCommunityTop TierToolsBigDataThe#1Trend PlatformAI CopyrightInspire a Culture of Innovation&ChangeDiscover New Products&ServicesUpgrade Innovation Skills&CapabilitiesSave Effort,Time&Money w/Fast Research12345Accelerate S
6、pecific Innovation ProjectsWEVE COMPLETED 12,070 PROJECTSin these 5 categories.How can we best help you?CopyrightMarket Reportslots to filter¬ customManual Searching random&what ranksCustom Researchslow&expensive$Trend Companieshigh-level&genericMagazines&Newstoo much¬ customConferencesinspiri
7、ng,but not specific$Inadequate Resources?COVID-19 AI Social media Globalization Big Data The Cloud East vs.West 3D Printing Millennials CRISPR VR+AR Robots Sustainability Personalization Uncertainty Influencers Lower Barriers Social Business Diversification Gender Equality Empowerment What Else?Our
8、Changing WorldA PROBLEM WE SOLVE is that it is difficult to filter all the chaos of the world into opportunity Copyright“No service out there captures Consumer Behavior as well as Trend Hunter.-Creative Ideation ManagerSr.Creative Trend Forecasting(167 Custom Reports)WE HUNT FOR YOU,TO HELP YOU FIND
9、BETTER IDEAS Copyright.AND WE USE AI TO HELP YOU FIND THOSE IDEAS MUCH FASTERWith Trend Hunter=Fast,Data-Driven&Cost-EffectiveTraditional Innovation=Slow&Expensive“The custom reports really speak out to us.There is a lot of information out there,but filtering is really difficult.What makes the diffe
10、rence is having somebody who begins to understand what we are doing,who can really help with that curation.-Creative Director CopyrightWE ALSO HELP YOU BRING YOUR INSPIRATION AND IDEAS TO LIFE CopyrightAND YOULL STAY AHEAD OF THE CURVE with ongoing custom reportsTrend Hunter Advisory is key,because
11、it opens your eyes.Take 20 minutes,go in another room and look at whats happening in the world,look at what Trend Hunter is feeding you,because thats going to be the most important 20 minutes of your week.Global Head of InnovationABInbev/Budweiser CopyrightAssessment&BenchmarkingKeynote,Workshop or
12、MasterclassPresentationWorkshopDedicated Advisor,Custom Reports,Videos&BrainstormingTools,eLearning&The#1 Trend PlatformFuture Festival&FuturistUInnovationToolsKeynotes,Training&EventsFast Custom ResearchHOW WE WORK is that we pair you with a dedicated advisor to help design a custom program wed ful
13、fill over the year CopyrightWANT MORE?BULLETPROOF YOUR CAREER AND BECOME A FUTURISTwith our 5-day FuturistU Masterclass Future Festival CopyrightBring Innovation to Life&Inspire a Culture of Innovation1.The Top 18 Megatrends2.Future of Retail3.Future of Work4.Future of Marketing5.Micro-Generational
14、Desire6.Future of Tech,AI&Big Data7.Future of Consumer Behavior8.Leisure&Play9.Health&Wellness10.Innovation TacticsFuture Festival Core PresentationsPremiumPresentationsInnovation or Assessment WorkshopsExplore a Custom Topic,Segment or Megatrends Impacting Your Market1.Millennial Culture2.Customiza
15、tion&Your Brand3.Gamification&Rewards4.Retail Innovation5.Marketing Innovation6.Boomer,Xs,Ys,Zs&Your Brand7.AI,Robots&Big Data8.Maker Culture9.Instant Entrepreneurship10.Flavor&PreferenceDeep Dive Your Innovation Assessment or Prototype Products,Services&Your Future“(The presentation)brought insight
16、s new vision and some ideas that are going to push our people to the next level.I couldnt feel better about the kind of thinking we are going to get.”CEO,OmnicomGet custom inspiration with our teamsCUSTOM AI+TREND KEYNOTES CopyrightCUSTOM WORKSHOPSPrototyping(2+hrs)Prototype ideas and productionize
17、creativity using the 6 Patterns of Opportunity.Idea Discovery(2+hrs)Identify your companys biggest areas for development and uncover new ideas.Making Change Happen(3+hrs)Enact major change within your company in the most efficient way possible.Infectious Messaging(2+hrs)Rethink your value prop and m
18、arketing to more effectively speak to consumers.Disruption&Adaptation(2+hrs)Anticipate upcoming threats to your business and prepare for future success.Culture&Change(2+hrs)Understand and enhance your companys culture to fuel innovation.Custom Workshops tackle company-specific issues and objectives
19、with programming tailored to your needs.Solve real problems with CopyrightLearn to be more persuasive with our PERSUASION&SPEAKER TRAINING CopyrightNEED MORE?GET A 2-5 DAY AI READINESSPROGRAM ORBOOK A CUSTOM MASTERCLASSEnabling Change&A Culture of Innovation in an AI WorldLearn:Learn how to make cha
20、nge happen when change is hard&how to foster a culture of innovation.Takeaway:On this day,you will also come up with specific short-term and long-term tactics that would be relevant to implement at your own brand.Immerse Yourself in AI&Hung Opportunity ChaosLearn:Learn AI skills,master scenario plan
21、ning,problem identification,and how to filter chaos intro opportunity.You will also learn how to overcome common traps to extract better thinking from yourself and your team.Takeaway:You will end this day inspired,with new tactics,an immersive Trend Safari and our World Summit Technology party.Learn
22、 The FutureLearn:On this day,you will partake in the crown jewel of our content,learning what the future holds,by category.You will learn the Future of Lifestyle,Technology,Culture,Marketing,Leisure and The Evolution of Each Micro-Generation and AI.Takeaway:You will have a long list of ideas and fee
23、l like you drank from a firehose.However,while you will be part of the large room event on this day,you will have breakout sessions,lunch and a debrief with your private FuturistU team to filter through the noise andPrototyping&Idea RefinementLearn:You will spend the morning learning to filter chaos
24、 into opportunity,leading to your top 10 ideas.You will learn to battle-test those ideas,leading to 3 business cases and a favorite idea for pitching.Takeaway:You will then have a business case with short term,long term and dream list next steps,ready to turn into your final pitch.Persuasion&Pitchin
25、gLearn:Gain specific skills and tactics for infectious messaging,pitching,public speaking&leadership presence.Takeaway:You will develop a final pitch,which will be performed for the FuturistU group,and ready to take back to your office.This day ends with your graduation as a Futurist!TUESDAY(DAY 2)M
26、ONDAY(DAY 1)WEDNESDAY(DAY 3)THURSDAY(DAY 4)FRIDAY(DAY 5)EXAMPLE PROGRAM,CUSTOM TO YOUR BRANDCopyright All Rights Reserved17The 2024 Trend ReportOverview&MegatrendsOverview&Megatrends1Tech Insights2Business&Marketing Insights3Food&Beverage Insights4Retail Insights5Eco Insights6Art&Design10Social Good
27、 Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insights11We categorize the world into high-level patterns,megatrends,insights and ideas.We believe if you study these patterns,you are more likely toPredict&Create The FuturePatterns of OpportunityPatterns of Opportunity-Patterns
28、 of Chaos Patterns of Chaos All opportunity can be mapped to six patterns-Each Pattern Drives Several MegatrendsEach Pattern Drives Several Megatrends18 Megatrends 18 Megatrends-Long Term Long Term Designed to predict 5-10 years out10,000 Insights(the“Sweet Spot”)10,000 Insights(the“Sweet Spot”)-Med
29、ium Term Medium Term Predict 1-4 years out-Clusters of Opportunity Clusters of Opportunity These are identified from studying ideas,looking for meaningful groups of examples that are related500,00 Individual Ideas500,00 Individual Ideas-Shorter term Shorter term Individual ideas or case studies that
30、 can be inspiringA key tool is our megatrend wheel.Youll note that our 6 patterns are the highest level,and never change,trickling down to our megatrends,insights&ideasMacroMicro.ACCELERATIONCONVERGENCECYCLICALITYREDIRECTIONDIVERGENCE1.Perfecting One Thing2.Aspirational Icon3.Exaggerated Feature4.Re
31、imagined SolutionREDUCTION1.Specialization2.Fewer Layers+Efficiency3.Crowdsourcing4.Subscription1.Combining+Layering2.Adding Value3.Co-Branding+Aligning4.Physical+Digital1.Retro+Nostalgia2.Generational3.Economic+Seasonal4.Repetitive Cycles1.Refocusing 2.Reversing3.Surprising4.Gamifying1.Personalizat
32、ion,Customization2.Status+Belonging3.Style+Fashionizing4.Generational RebellionWe use our patterns&megatrends as a higher level guide of where the world is headingAIWe are entering a transformative new era,denoted by an exponential growth in data,robotics and intelligence.CatalyzationBrands have tak
33、en a role of accelerating the personal development of consumers.Prosumerism From user-generated content to maker culture,todays consumers expect professional tools&services.CurationHyper-targeted offerings,services,subscriptions and recommendations to simplify lives with better things.SimplicityIn a
34、 fast-paced,cluttered world,simplicity stands out,resulting in focused businesses&clean design.Instant EntrepreneurshipNew services make it easier than ever to conceptualize,fund,launch and companies.Co-CreationBrands,products,services and customers are increasingly co-creating an interdependent wor
35、ld.HybridizationLines are blurring as business models,products and services merge to create unique concepts and experiences MultisensationTech,AR,VR and interactive experiences are raising our expectations in the realms of entertainment,retail and even food.YouthfulnessThe world is becoming more pla
36、yful,driven by generations not ready to grow up,including Boomers who desire a more active,enriched life.NaturalityThe desire for sustainable products,including local,organic,recyclable and pronounceable ingredients.Nostalgia Fond memories fuel a desire to bring the past into the present,especially
37、with respect to ones formative years.ExperienceIn a world abundant with stuff,experience becomes a more important currency and life priority.GamificationThe application of game dynamics to real-world problems results in a world thats more competitive and engaging.TribalismAllegiant groups are more r
38、eadily formed around specific interests,causes and even brands.Many-to-ManyA mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.PersonalizationSmall batch production technologies and more personalized media are creating an expectation for personalization
39、.AuthenticitySocial media and a resistance to traditional advertising have created a desire for authenticity and reality.We use our“insights”to identify pockets of opportunity.To us,an insight is a cluster of several ideas that stand oute.g.Gene-Personalized Products7 Ideas,63 Related Examples,197,0
40、00 ClicksWhen Reading This Report,Heres What The Icons MeansContinuedCopyright All Rights Reserved24The 2024 Trend ReportOverview&Megatrends1Tech InsightsTech Insights2Business&Marketing Insights3Food&Beverage Insights4Retail Insights5Eco Insights6Art&Design10Social Good Insights7Fashion&Cosmetics I
41、nsights8Health&Wellness Insights9Culture Insights11AI SupportoBusinesses are incorporating AI chatbots for instant customer service at scaleFurniture Retailer AI ChatbotsIKEA Launches the BILLIE Chatbot To Tackle Customer InquiriesIntuitive E-Commerce ChatbotsE-Commerce Conversational AI Startup Zow
42、ie Offers Smart AssistanceAI Customer Service ChatbotsLAQO Introduced a First-of-Its-Kind Digital Assistant for FintechPersonalized Chatbot Builder ToolsIBMs Watson Assistant can be Used to Create a Useful ChatbotTrend Trend-Businesses are moving customer service units toward artificial intelligence
43、.AI chatbots for customer service have complete knowledge of any trained dataset,and can deliver instant answers to any related question to any number of customers at a time.This scalability saves money for the business and time for the consumer.Insight Insight-Some of the largest complaints with e-
44、commerce and online retail interactions are related to misrepresented products,the inability to ask retail workers questions,and the slow response time of online customer service agents,particularly during high-traffic times.However,many customers in this space would rather deal with these challenge
45、s than shop physically due to travel or time constraints.This means customers place pressure on brands to improve online experiences.6.6ScorePopularityActivityFreshnessCopyright All Rights ReservedMultisensationArtificial IntelligencePersonalization4 Featured,35 Examples11,648 Total ClicksURL:Hunt.t
46、o/508397AI SupportoBusinesses are incorporating AI chatbots for instant customer service at scaleHow can your brand utilize trained AI chatbots to improve the online shopping experience,or post-sale support experience,for customers?Overlooked Opportunity 1:Workshop QuestionWorkshop QuestionCopyright
47、 All Rights ReservedLanguage PlatformoBrands are using generative AI to launch language-teaching platformsPremium AI-Powered Education AppsDuolingo Max is a New Subscription Tier Powered by Generative AIAI-Powered Language Learning PlatformsThe Kendasi Platform Offers a Natural Learning ExperienceAI
48、-Powered Language AppsPraktika.AI Helps Teach Languages with Customizable AvatarsPersonalized Language Education AppsTalkPal Uses a Personable Approach to Language LearningTrend Trend-New startups are launching generative AI-powered platforms for language education.These platforms improve on previou
49、s language education services by delivering more advanced feedback,streamlined lessons,and reduced costs for consumers.Insight Insight-The largest and most successful language education platforms focus on short-session,asynchronous learning models.These consumers prioritize flexibility,choosing plat
50、forms that fit into their busy lifestyles.However,many platforms with flexible lessons are less effective than real-time,scheduled,human-led lessons.Brands are now mixing the convenience of asynchronous platforms with the effectiveness of lessons curated by human teachers by using advanced generativ
51、e AI to power educational platforms.8.3ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridizationArtificial IntelligencePersonalization4 Featured,26 Examples11,265 Total ClicksURL:Hunt.to/506166Language PlatformoBrands are using generative AI to launch language-teaching platformsHow
52、could your brand augment its services with generative AI to offer consumers more flexibility?Overlooked Opportunity 2:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCircadian FridgeoBrands are launching smart fridges that mimic the cycle of sunlightFood Preservation FridgesBekos Harv
53、estFresh Technology Mimics the 24-Hour Sun CycleEnergy-Saving Smart FridgesDawlances Vitamin Fresh Technology Preserves Food QualitySun-Mimicking Smart FridgesDefys NatureLight Technology Extends the Shelf Life of Stored FoodNutrient-Preserving Fridge FunctionsSinger Bangladesh Unveils Fresh-O-Logy
54、and NutriLock FridgesTrend Trend-Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle.These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible.This technology saves consu
55、mers money and time.Insight Insight-As North American consumers become more interested in personal health and wellness,these consumers incorporate this lifestyle into their daily routines.This includes healthy eating,exercise,and other wellness products.However,as natural,organic foods often retail
56、for more than the regular alternatives,these consumers aim to reduce costs and preserve their foods for longer.This created a space in the industry for smart storage appliances that extend the life of foods.7.1ScorePopularityActivityFreshnessCopyright All Rights ReservedMultisensationCatalyzationPer
57、sonalization4 Featured,32 Examples13,118 Total ClicksURL:Hunt.to/506080Circadian FridgeoBrands are launching smart fridges that mimic the cycle of sunlightWhat innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?Overlooked Oppo
58、rtunity 3:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedIn-Car AssistantoAuto brands partner with voice assistant tech or create their ownVirtual In-Car Tour GuidesMercedes Launches Its New Voice-Activated Tourguide TechnologyVoice-Controlled Car AssistantsFord Has Added Customizabl
59、e Alexa Support with an Amazon DealVoice Assistant Infotainment UpdatesJaguar and Land Rover Vehicles Will Receive Amazon AlexaTrend Trend-In-car voice assistants are becoming more popular as hands-free technology becomes more useful.Auto brands are either adopting existing voice technology or creat
60、ing their own systems to help drivers with everything from navigation and car functions to entertainment.Insight Insight-As auto innovations progress and in-car systems increasingly run on smart and autonomous technology,consumers require operation systems that are easy to navigate in spite of their
61、 complex functions.As a result,consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.5.5ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityExperience3 Featured,35 Examples96,673 Total ClicksURL:Hunt
62、.to/488821In-Car AssistantoAuto brands partner with voice assistant tech or create their ownHow could your brand better prioritize user experience?Overlooked Opportunity 4:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedTailored ComputeroTech companies are using open-source operating
63、systems for curationOpen-Source Laptop SystemsThe HP Dev One Uses a Linux-Based Operating System for DevelopersOptimized Software Development LaptopsThe ROMA from XCalibyte is the First Development LaptopDeep Learning Laptop ModelsThe Razer x Lambda Tensorbook Supports Work in Machine LearningOpen-S
64、ource Hybrid LaptopsThe FydeTab Duo is a Laptop-Tablet Hybrid with a Linux OSTrend Trend-Computer manufacturers are using open-source operating systems(OS)to create more curated experiences for consumers while simultaneously diversifying the OS market.These open-source systems offer benefits that ra
65、nge from streamlined processes and user interfaces to personalization.Insight Insight-Many consumers that use computers for either entertainment or professional purposes feel that traditional operating systems are difficult to navigate and are cumbersome.Companies are adapting to this pressure by eq
66、uipping computers with operating systems that are tailored to the desired use case.This leads to developer-focused laptops with coding-focused home pages or gaming computers that launch directly into gaming platforms.7.3ScorePopularityActivityFreshnessCopyright All Rights ReservedProsumerismPersonal
67、ization4 Featured,35 Examples21,564 Total ClicksURL:Hunt.to/491555Tailored ComputeroTech companies are using open-source operating systems for curationThe picture cant be displayed.How could your brand better curate its services or experiences for each consumer group?Overlooked Opportunity 5:Worksho
68、p QuestionWorkshop QuestionCopyright All Rights ReservedAI NPCoDevelopers are using generative AI to make game characters more lifelike and immersiveAI-Generated Game NPCsReplica Studios Introduces an AI-Powered Smart NPCs for Unreal EngineAI NPC ServicesNPCx is Using Generative AI to Create Lifelik
69、e NPCs in GamesIntelligent Game CharactersNetEase is Using Generative AI to Power its NPC CharactersConversational NPC Game FeaturesNVIDIAs Avatar Cloud Engine Allows Gamers to Speak to NPCsTrend Trend-Game developers are leveraging generative artificial intelligence(AI)technology to make games more
70、 immersive and less predictable.By using AI for non-player characters(NPCs),players can have more lifelike conversations with NPCs,build bonds with NPCs,and be more engaged overall.Insight Insight-Escapism and immersion are two of the largest draws to gaming for many consumers.However,while gaming o
71、ffers respite from busy lives,consumers often purchase many games after growing bored of one game,as games become repetitive over time.As game prices continue to rise,many consumers are unable to purchase multiple full-price games a month.There is a market for games that offer excellent immersion an
72、d escapism without in-game actions feeling repetitive and pre-written.6.1ScorePopularityActivityFreshnessCopyright All Rights ReservedGamificationExperiencePersonalization4 Featured,34 Examples16,087 Total ClicksURL:Hunt.to/507595AI NPCoDevelopers are using generative AI to make game characters more
73、 lifelike and immersiveHow can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?Overlooked Opportunity 6:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedGamer FacilityoBrands are opening physical facilities for esports and c
74、ontent creationLatin American Esports FacilitiesLeviatn is Accelerating Latin American Esports VenturesRevamped Esports FacilitiesTeam Liquid Taps Alienware for a Visual Refresh of its FacilitiesBrazil-Based Esports FacilitiesTropiCaos Launches a New Esports Facility in BrazilNBA-Affiliated Esports
75、CentresT-Wolves Gaming Partners with Wisdom Gaming for a New Studio SpaceCreative Gaming StudiosTundra Esports Danny Lopez Launches a New Studio for Gaming CreatorsTrend Trend-Esports teams and organizations have begun opening physical facilities across the world for players to hone their skills,par
76、ticipate in live events,explore wellness practices,and produce in-house content.Physical esports facilities also house content creators and professional esports players pursuing higher opportunities and help connect influencers looking to collaborate.Insight Insight-Content houses and facilities pro
77、vide a unique gaming experience to locals looking to get involved with the esports scene.Content facilities often become gathering places for lovers of a specific team or game.This helps local fans connect with their idols and participate in events such as local area network(LAN)tournaments and meet
78、 and greets.By fostering relationships with notable team members and aspiring creators,consumers looking to pursue a professional career in gaming can network easier and seek out opportunities within the scene.4.6ScorePopularityActivityFreshnessCopyright All Rights ReservedGamificationTribalismProsu
79、merism5 Featured,44 Examples11,329 Total ClicksURL:Hunt.to/498891Gamer FacilityoBrands are opening physical facilities for esports and content creationWhat experiences would help your customers better connect with each other/your brand?Overlooked Opportunity 7:Workshop QuestionWorkshop QuestionCopyr
80、ight All Rights ReservedUpgradable TechoBrands are launching tech products designed to be upgraded and repaired by usersCompact Upgradable PCsMInisforums EliteMini HX90 Boasts User-Upgradable RAM and StorageAccessible Modular LaptopsFramework Announced its Improved Second-Generation Modular LaptopDu
81、al-Ethernet Mini PCsThe Minisforum NAB6 Has a 12th-Gen Intel Processor and Upgradable PartsUser-Upgradable Modular LaptopsFramework Announced its 2023 Laptops with Upgradable GPUsTrend Trend-Brands are launching technology products designed to be upgraded by the end-user.This includes laptops,smartp
82、hones,and gaming devices.This reduces manufacturing costs and consumer costs by allowing brands to sell single components at lower prices,instead of completely new devices to users who want upgrades.Insight Insight-Consumers are increasingly familiar with technology due to the pandemic and the young
83、er generations growing up surrounded by devices.These consumers often repair and upgrade their own products rather than seek help from repair businesses as a cost-saving measure.As a direct result of this,these consumers are drawn to products designed to be opened and repaired.This creates a demand
84、for businesses to sell individual components and products designed to be opened and modified,with a focus on products not as commonly designed to be repairable and upgradable,such as phones or laptops.6.8ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityPersonalizationMany to Ma
85、ny4 Featured,36 Examples26,937 Total ClicksURL:Hunt.to/505137Upgradable TechoBrands are launching tech products designed to be upgraded and repaired by usersHow can your brand reduce costs by creating product for the younger tech-familiar generations that can be easily upgraded and modified?Overlook
86、ed Opportunity 8:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedAI ComputingoManufacturers are launching powerful hardware dedicated to creating AI modelsAI-Focused Computing ChipsAMD Unveiled the MI300 x Chip Optimized for AI WorkloadsAI-Focused SoCsIBMs Artificial Intelligence Unit
87、 is an SoC Designed for Training LLMsArtificial Intelligence Computing ChipsIntels Falcon Shores Chips Accelerate AI DevelopmentLocal AI Computation DevicesThe NeuRRAM Computing Chip Runs Directly in the Devices MemoryTrend Trend-Brands in the computer hardware space are launching new hardware with
88、specifications optimized for performing artificial intelligence-related workloads.These AI computing chips are built around creating,hosting,and training AI models as quickly and efficiently as possible.Insight Insight-The recent influx in popularity for generative pre-trained transformers and other
89、 large language models have caused brands across every industry to focus on AI-related products,services,and tools.These brands seek to improve output,either by streamlining existing operations or by launching entirely new ventures backed by artificial intelligence.Due to the large number of compani
90、es showing interest in this space,computer manufacturers are responding with hardware dedicated to AI.6.8ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationCatalyzationArtificial Intelligence4 Featured,23 Examples9,697 Total ClicksURL:Hunt.to/508396AI ComputingoManufacturers are la
91、unching powerful hardware dedicated to creating AI modelsIn what ways can your brand use AI computing to streamline existing operations or launch new projects for its,or the industrys,benefit?Overlooked Opportunity 9:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedConnected VehicleoAu
92、tomakers are standardizing smart connected technologies for road safetyMetaverse-Ready Road VehiclesThe Holograktor Has an AR Display and a Remote Control SystemVehicle-Connected Mobile NetworksPorsche and Vodafone Launched a 5G Hybrid Mobile Private NetworkStandardized Connected VehiclesGM is Makin
93、g OnStar Connected Services an Automaker StandardConnected Vehicular Safety SystemsAudi C-V2X Technology Aims to Improve Road SafetyTrend Trend-Automakers are implementing and standardizing connected technologies,such as road-sensing services,in-vehicle network connections,and multi-vehicle communic
94、ations.These services allow vehicles to actively identify nearby drivers and offer real-time GPS services for emergency operators.Insight Insight-While not all drivers have access to self-driving automobiles,the connected technology that led to autonomous driving offers utility to all drivers.Driver
95、s continuously strive for increased safety and security of themselves and their passengers,leading to automakers implementing and standardizing connected security features.These features improve active road safety by communicating with other vehicles,and offer improved emergency response services wi
96、th real-time GPS technology.5.0ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridizationCatalyzationArtificial Intelligence4 Featured,36 Examples47,877 Total ClicksURL:Hunt.to/494920Connected VehicleoAutomakers are standardizing smart connected technologies for road safetyWhat emerg
97、ing technologies could be repurposed to benefit your industry?Overlooked Opportunity 10:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCopyright All Rights Reserved45The 2024 Trend ReportOverview&Megatrends1Tech Insights2Business&Marketing InsightsBusiness&Marketing Insights3Food&Bev
98、erage Insights4Retail Insights5Eco Insights6Art&Design10Social Good Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insights11AI AdvertisementoStartups are launching platforms that generate custom advertisements with AIAI-Generated Ad PlatformsPicsart Develops the New Adpilot Pl
99、atform to Generate Ads On DemandAI-Powered Marketing ServicesSkai Offers Omnichannel Marketing Through One LoginRobotic Process Automation PlatformsFluency.inc is Transforming the Digital Advertising IndustryContextual Intelligence CompaniesGumGum is an AI-Powered Marketing Company with Dynamic Plac
100、ementTrend Trend-Startups are combining multiple artificial intelligence(AI)-based services into comprehensive platforms that generate custom advertisements.These use image,video,and text-generation to create entire marketing campaigns,streamlining the process for clients,and saving on time and budg
101、et.Insight Insight-Brands are often tasked with creating marketing campaigns with heavily limited time and budgets,leading to less-than-ideal outcomes in order to deliver on time.These brands desire more efficient services in each aspect,as increasing the ROI on advertising is a top priority for mar
102、keting departments.However,these brands cannot sacrifice decision-making control,margin of error,or quality,creating a demand for low-cost,customizable,quick marketing services powered by AI.9.1ScorePopularityActivityFreshnessCopyright All Rights ReservedCo-creationCurationSimplicity4 Featured,28 Ex
103、amples14,077 Total ClicksURL:Hunt.to/505576AI AdvertisementoStartups are launching platforms that generate custom advertisements with AIHow could your brand leverage AI platforms to reduce annual costs while maintaining quality?Overlooked Opportunity 11:Workshop QuestionWorkshop QuestionCopyright Al
104、l Rights ReservedCommunicative DeliveryoCustomer service is made easier with communicative delivery platformsReal-Time-Adjustable Logistics CompaniesVexsys Offers On-Toes Support for Delivery and LogisticsCloud-Based Delivery PlatformsDispatchTrack Uses AI-Optimized Routes and Quick CommunicationsIn
105、tuitive E-Commerce ChatbotsE-Commerce Conversational AI Startup Zowie Offers Smart AssistanceCommunicative Delivery CompaniesMyTrooperS Provides Delivery Solutions for Users and BusinessesTrend Trend-B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses
106、 and their customers.This approach ensures frequent updates and quick responses using both automation and reps-balancing efficiency with a more human approach to customer service.Insight Insight-Automation in retail has created a host of opportunities,but its also impacted how customer service opera
107、tes.Consumers are likely to have efficient shopping experiences,but its now more challenging for them to effectively communicate with large retailers when problems do arise-particularly when third parties like delivery services are involved.Prioritizing the customer experience past the point of sale
108、 and into the final steps of delivery helps businesses build brand loyalty.6.4ScorePopularityActivityFreshnessCopyright All Rights ReservedExperience4 Featured,22 Examples8,644 Total ClicksURL:Hunt.to/501383Communicative DeliveryoCustomer service is made easier with communicative delivery platformsI
109、n what areas could your brand improve its customer service experience to build trust and brand loyalty?Overlooked Opportunity 12:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedSMS CommerceoBrands are integrating shopping services into mobile SMS applicationsText-to-Shop Retail Servic
110、esWalmart Text to Shop Makes it Easier Than Ever to ShopConversational E-Commerce FeaturesAttentive Debuts New SMS-Based Text-to-Buy Solution for ShopifyText Messenger Checkout ApplicationsPostscript Uses Text-To-Buy to Improve Customer RetentionSMS Commerce Servicesklaviyo Allows Customers and Bran
111、ds to Sell or Buy Products via SMSText Message Shopping ServicesTextual is a Conversational Commerce Platform for SMSTrend Trend-Retailers are seamlessly integrating text message shopping services into their business models.This allows customers to browse,purchase,and pay for products directly throu
112、gh a text message rather than using a mobile storefront application or website.This reduces online order friction.Insight Insight-While many consumers are familiar with mobile storefront applications,these apps often present barriers to customers that arent intimately familiar with the technology.Ad
113、ditionally,navigating and shopping on small phone screens is difficult for these groups as well.As a result,retailers are offering seamless shopping services via SMS messages,allowing customers to interact with chatbots that will navigate the online shopping ecosystem,reducing friction and increasin
114、g retention.5.4ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationSimplicity5 Featured,35 Examples18,363 Total ClicksURL:Hunt.to/494905SMS CommerceoBrands are integrating shopping services into mobile SMS applicationsHow could your brand benefit from leveraging older,more familiar
115、technology for accessibility?Overlooked Opportunity 13:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCustomized PackagingoMaterials and packaging businesses elevate customized packagingCooling Mushroom PackagingMushroom Packaging Creates Customizable and Compostable SolutionsBiodegr
116、adable Mailing SatchelsBetter Packagings comPOST Packs are Biodegradable After 2 MonthsMycelium-Growing 3D-Printed ScaffoldsBioLab Studio Developed a System for Growing MyceliumBespoke E-Commerce PackagingPackhelp Raises$45.6 Million For Customized Packaging ServicesTrend Trend-Ideal packaging solut
117、ions for e-commerce and products are made from limited materials,take up little space,and effectively protect their contents.Businesses looking to hit all these markers are turning to brands that offer customized solutions that are made,grown,or printed to order.Insight Insight-The growth of e-comme
118、rce has created demand for packaging solutions that are efficient,functional,and have a limited impact on the environment.While climate anxiety has made more consumers choose to reduce their environmental impact,they want to be able to do so while still maintaining their quality of life and routines
119、.To achieve this balance,consumers turn to brands that reliably show their sustainability efforts,without sacrificing on quality.7.7ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityPersonalization4 Featured,28 Examples28,754 Total ClicksURL:Hunt.to/496314Customized PackagingoMa
120、terials and packaging businesses elevate customized packagingHow could your brand use customization to improve the efficiency of its product,and/or reduce its environmental impact?Overlooked Opportunity 14:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedConsumer MarketplaceoBrands are
121、 launching first-party storefronts to connect consumers to othersCircular Furniture InitiativesIKEA Debuted its Buy Back&Resell Program in the United StatesAthleisure Resale MarketplacesVitalitys New Platform Fosters the Purchase&Sale Of Used ApparelCustomer-Driven MarketplacesCOS Clothing Partnered
122、 with Recurate on a C2B2C MarketplaceUsed Component MarketplacesFramework Allows Customers to Sell Used Products on its WebsiteBranded Customer Resale MarketplacesRelove Enables Businesses to Launch C2B2C StorefrontsTrend Trend-Brands across multiple industries are launching consumer-to-business-to-
123、consumer(C2B2C)storefronts.C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.Insight Insight-When consumers no longer require products,whether it be clothing,technology,or furn
124、iture,they often turn to third-party marketplaces for all-purpose listings.However,these marketplaces pose various risks,causing some users to be wary of misleading products and scam attempts.Some consumers desire streamlined ways to liquidate older goods safely and securely,while others desire qual
125、ity goods at discounted prices.Brands are responding by launching first-party C2B2C marketplaces.7.9ScorePopularityActivityFreshnessCopyright All Rights ReservedCo-creationInstant EntrepreneurshipMany to Many5 Featured,36 Examples16,572 Total ClicksURL:Hunt.to/509065Consumer MarketplaceoBrands are l
126、aunching first-party storefronts to connect consumers to othersHow might your brand benefit from connecting its consumers via an online marketplace or forum?Overlooked Opportunity 15:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedEco Teen HygieneoBrands release reusable menstrual car
127、e products for teenagersTeen Menstrual UnderwearAWWA Period Care Launches Period Underwear for Every Teens First CycleHumorous Period Care CampaignsThinxs New Period Underwear is Introduced in an Ad by OBERLANDTeen-Focused Period UnderwearProof Debuts the Teen and Tweens Reusable Period UnderwearReu
128、sable Menstrual Pad Kitsko-Teens Offers Four Menstrual Kits for Teens and TweensTrend Trend-As reusable menstrual care products continue to rise in popularity,brands are now marketing these products directly to teenagers and girls.Products in this space include menstruation underwear and pads that c
129、an be washed and reused.Insight Insight-Gen Z is passionate about the various social and environmental issues that concern the world today.Their appreciation for eco-friendly brands is especially notable,and indicates not just how they currently shop-but how theyll continue to consume decades from n
130、ow.With this generation more accustomed to making sustainable purchase decisions,brands that appeal to their needs while prioritizing sustainability have an opportunity to establish long-term loyalty with this consumer group.7.3ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturalityY
131、outhfulness4 Featured,18 Examples13,118 Total ClicksURL:Hunt.to/499222Eco Teen HygieneoBrands release reusable menstrual care products for teenagersHow could your brand use sustainability to appeal to Gen Z?Overlooked Opportunity 16:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedRewa
132、rded SustainabilityoBrands and institutions create reward programs for eco-friendly habitsSustainable Rewards ShopsThe Nature Valley ReTok Shop Connects People to Back-to-School SuppliesGamified Recycling MachinesOlyns&Mars Wrigley are Simplifying Candy Container RecyclingGamified Recycling Programs
133、ZeLoop is a Blockchain-Based Gamified Recycling App for Food PackagingSingaporean Recycling InitiativesTortoise The Label Has Created a System to Incentivize RecyclingReverse Vending MachinesNatWests Machine Helps Consumers Recycle Unwanted Plastic CardsTrend Trend-Businesses and institutions are in
134、creasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions.These programs are linked to everything from recycling to shopping.Insight Insight-The convenience of todays consumption culture has had an enormous impact on the environment,bu
135、t also makes it difficult for consumers to extract themselves from the cycle of buying products just to throw them away not long after.Making sustainable choices comes with costs and challenges,and consumers are increasingly turning to brands that help incentivize sustainable purchase decisions to m
136、ake it easier to be eco-friendly.7.5ScorePopularityActivityFreshnessCopyright All Rights ReservedGamificationExperienceNaturality5 Featured,54 Examples71,407 Total ClicksURL:Hunt.to/486751Rewarded SustainabilityoBrands and institutions create reward programs for eco-friendly habitsHow could your bra
137、nd make sustainable consumption easier for its customers?Overlooked Opportunity 17:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCommunity BankingoBanking platforms and spaces are prioritizing social engagement and communityCommunity-Centric Investment AppsThis App Helps Investors I
138、nspire and Inform Each OtherTrend Trend-Some banking and investing services are prioritizing community-based,social experiences that help clients pool resources,get more information,and/or create a sense of comfort and familiarity with financial services.Insight Insight-Financial services tend to be
139、 intimidating,particularly for consumers who werent raised with financial literacy as part of their education.Those who find banking and investing intimidating benefit from apps,services and community spaces where information is simplified and shared.These consumers require services that prioritize
140、accessibility,whether thats through community or by other means.6.2ScorePopularityActivityFreshnessCopyright All Rights ReservedExperienceAuthenticity1 Featured,39 Examples36,785 Total ClicksURL:Hunt.to/483944Community BankingoBanking platforms and spaces are prioritizing social engagement and commu
141、nityHow could your brand make its product/service more accessible for its customers?Overlooked Opportunity 18:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedMultiplatform PeripheraloGaming accessory companies are creating products fit for all platformsMulti-Console Gaming Controllers
142、The Victrix Pro BFG Seamlessly Switches FunctionsMultiplatform Wireless Controllers8BitDo Launched the Wireless Ultimate Controller GamepadHand-Cooling ControllersThe Nyko Airglow Controller for the Nintendo Switch has Active Cooling360-Degree Sound HeadsetsFine-Tunable Gamer HeadphonesDual-Rumble M
143、otor Gaming ControllersTrend Trend-Aftermarket gaming accessory companies are releasing products that work with multiple platforms.This includes controllers,headsets,and other devices.This allows consumers invested in multiple ecosystems to purchase a single set of items,saving money while driving c
144、ompetition.Insight Insight-Many gaming hobbyists own and enjoy multiple platforms,such as gaming consoles and mobile devices.However,the need to purchase headphones,controllers,and other accessories for each of these devices quickly becomes expensive.As a result,third-party aftermarket accessory com
145、panies compete with first-party manufacturers by offering devices that work with several,if not all,of these platforms.These accessories act as single-product solutions to industry-wide consumer pressures.5.9ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationSimplicity6 Featured,46
146、 Examples30,058 Total ClicksURL:Hunt.to/493044Multiplatform PeripheraloGaming accessory companies are creating products fit for all platformsHow could co-collaboration and cross-functionality benefit your customer and brand?Overlooked Opportunity 19:Workshop QuestionWorkshop QuestionCopyright All Ri
147、ghts ReservedCopyright All Rights Reserved64The 2024 Trend ReportOverview&Megatrends1Tech Insights2Business&Marketing Insights3Food&Beverage InsightsFood&Beverage Insights4Retail Insights5Eco Insights6Art&Design10Social Good Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insigh
148、ts11Zero-Carbon VegetableoFood manufacturers are offsetting all emissions for fruits and vegetablesCarbon Negative FarmsZero Carbon Farms Offsets its Zero-Carbon Emissions by 10%Carbon-Neutral FruitsPort International Offers a Variety of Zero-Carbon Fruits and VegetablesCertified Carbon-Neutral Pine
149、applesThe Del Monte Zero Pineapple is a Sustainably Grown FruitTrue Carbon-Neutral CarrotsFreshGro Launched the Worlds FIrst Carbon-Neutral CarrotsTrend Trend-Food brands are partnering with carbon recapture and sustainable energy companies to develop carbon-neutral and carbon-negative fruits and ve
150、getables.This offers eco-conscious,health-conscious customers an improved way to feel better about food products beyond just shopping locally.Insight Insight-Consumers continue to demonstrate a preference for sustainable and eco-conscious foods over industrial,environmentally-damaging alternatives.T
151、his leads to increased purchasing of foods from brands that engage in carbon offset programs or sustainable farming practices.This consumer pressure influenced fruit and vegetable growers,leading to more carbon-neutral and carbon-negative foods.These companies back their claims with transparent ESG
152、reports.4.9ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturalityCatalyzation4 Featured,20 Examples11,295 Total ClicksURL:Hunt.to/494918Zero-Carbon VegetableoFood manufacturers are offsetting all emissions for fruits and vegetablesHow could your industry commit to improving and enac
153、ting data-driven ESG initiatives?Overlooked Opportunity 20:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedBio CoatingoEco-friendly wraps and coatings help keep produce fresh for longerFood Longevity StickersStartup Stixfresh Claims to Keep Food Fresh for 50%LongerFood Waste-Reducing
154、InitiativesApeel Makes Plant-Derived Coatings to Increase Shelf LifeFilm-Like Food Packaging BarriersThe Archroma Cartaseal VWAF Barrier Coating Protects PackagingSpoil-Protected Mini CucumbersTopline Farms Launches Mini Cucumbers with a Longer Shelf-LifeTrend Trend-As more food retailers prioritize
155、 sustainability,coatings made from eco-friendly materials are being used to individually wrap and protect produce.On top of being eco-friendly,these coatings and wraps prevent spoilage and bruising to extend the produces lifespan.Insight Insight-While most industries are putting more effort into env
156、ironmental protection,products in this space can be less efficient or durable.Sustainability is increasingly important to consumers,but they dont want their sustainability efforts to inconvenience their lifestyles.As the market for eco-friendly products expands,brands that are able to prioritize sus
157、tainable practices while equally balancing the products efficacy will stand out most.6.0ScorePopularityActivityFreshnessCopyright All Rights ReservedCatalyzation4 Featured,30 Examples28,078 Total ClicksURL:Hunt.to/506164Bio CoatingoEco-friendly wraps and coatings help keep produce fresh for longerHo
158、w could your brand expand its sustainability goals while still prioritizing its products longevity and/or efficacy?Overlooked Opportunity 21:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedWine SeltzersoAlcohol brands release canned,wine-based spritzersCrisp Wine SodasWoodbridge Wine
159、Soda Mashes Up Classic Soda&White WineIced Tea Wine SpritzersKim Crawfords RTD Iced Tea Wine Spritz Blends Tea&Sauvignon BlancBotanical-Infused Wine SpritzersThese Beverages Blend Premium French Wine With SeltzerSparkling Wine SpritzersResting Spritz Face Unites Unique Flavors in Convenient CansTren
160、d Trend-With alcoholic spritzers continuing to grow in popularity,brands in this space are releasing canned wine seltzers that allow consumers to enjoy the flavors of red and white wines,with the refreshing benefits theyre more likely to crave in the warmer months.Insight Insight-The light flavors a
161、nd calorie content of seltzers have made them extremely popular among consumers.Millennials and Gen Z consumers find these beverages particularly appealing because theyre viewed as healthier and more casual ways to consume alcohol-a pastime that these demographics take part in less than preceding ge
162、nerations.4.3ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridization4 Featured,36 Examples26,851 Total ClicksURL:Hunt.to/484730Wine SeltzersoAlcohol brands release canned,wine-based spritzersHow could your brand better prioritize generational interests in its product/service?Overl
163、ooked Opportunity 22:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedDevelopmental SnackoBaby food brands offer puffed snacks with nutritional benefits for infantsProactive Peanut Butter PuffsMission MightyMes Peanut Puffs Help with Allergen IntroductionOrganic Baby Food PuffsYUMI Lau
164、nched a New Line of Rice-Free Meltable Puffs for BabiesBaby-Friendly Quinoa PuffsAwsum Snacks SuperFood Baby Puffs Come in Four FlavorsTrend Trend-Puff-based snacks with the nutritional ingredients that infants and toddlers need are gaining in popularity as parents become more mindful of what they f
165、eed their children.These products varying flavors and unique texture also cater to children who are picky when it comes to healthy food.Insight Insight-While baby food brands are now mindful of the ingredients they put in their products for health-conscious parents,parents with toddlers who are pick
166、y eaters are somewhat limited in their healthy baby food options.Healthy foods that mimic junk food,or use playful textures that would appeal to children,help parents add variety and nutrition to picky kids diets.6.4ScorePopularityActivityFreshnessCopyright All Rights ReservedExperience3 Featured,35
167、 Examples25,496 Total ClicksURL:Hunt.to/505924Developmental SnackoBaby food brands offer puffed snacks with nutritional benefits for infantsHow could your brand prioritize product experiences for more discerning customers?Overlooked Opportunity 23:Workshop QuestionWorkshop QuestionCopyright All Righ
168、ts ReservedCultural KitoFood brands offer beverage-making kits inspired by Latin American flavorsCulture-Inspired Spirit SetsCandela Mamajuana Releases a Limited Holiday Coquito KitLatin-American Beverage BombsA Dozen Cousins&Alter Eco Made Treats for Hispanic Heritage MonthMexican Hot Chocolate Kit
169、sMcCormicks Collab Celebrates Da de los MuertosPersimmon Cocktail KitsThe Japanese Breakfast Cocktail Courier Kit Fuses Mexican&Asian FlavorsQueso-Paired Cocktail KitsCacique Created Cinco de Mayo Cocktail Kits Featuring Queso CheeseTrend Trend-At-home beverage kits that encapsulate the flavors that
170、 are popular in Latin American countries are seeing more popularity.These kits offer nostalgia for those who grew up with these flavors-and for those who didnt,an interactive way to expand their knowledge of other cuisines.Insight Insight-Food kits are popular because they make busy consumers lives
171、easier by reducing time spent cooking,without sacrificing quality.The growth of the meal kit business model has resulted in brands competing for market share,often by broadening their demographic appeal.Authenticity in this process is important to consumers who are accustomed to homemade cultural fo
172、ods,and therefore have high expectations for food brands that prioritize convenience in their cultural offerings.5.5ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationAuthenticity5 Featured,45 Examples40,740 Total ClicksURL:Hunt.to/493890Cultural KitoFood brands offer beverage-maki
173、ng kits inspired by Latin American flavorsHow could your brand offer consumers convenience,without sacrificing on the quality of your product/service?Overlooked Opportunity 24:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedLow-ABV TequilaoLow or no-alcohol tequila beverages offer a h
174、ealthier alternativeNon-Alcoholic Spirit AlternativesClean Co.Announces the Launch of Two New Alcohol AlternativesNon-Alcoholic Agave SpiritsLyres Launches Agave Blanco and Agave Reserva in U.S.Agave-Based Low-Alcohol WinesRancho La Gloria Recently Launched the AgaVida Wine SeriesOrganic Tequila Sel
175、tzersDamn Right Cocktails Creates Unique Agave Tequila Sparkling CocktailsTrend Trend-Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space.Products include everything from non-alcoholic
176、spirits that replicate tequilas flavours,to more refreshing seltzer drinks.Insight Insight-Gen Z is generally less interested in alcohol consumption than preceeding generations.This demographic is more health-conscious because of how widely available health information now is,and theyre more likely
177、to consume cannabis over alcohol because of its comparative mental and physical health benefits.In order to adapt,the alcohol industry is having to appeal to this generations more introverted tendencies and focus on wellness.5.5ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicity4
178、 Featured,44 Examples30,815 Total ClicksURL:Hunt.to/491594Low-ABV TequilaoLow or no-alcohol tequila beverages offer a healthier alternativeHow could your brand better appeal to Gen Zs habits?Overlooked Opportunity 25:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedEco SubscriptionoSus
179、tainable F&B subscriptions are making eco-friendly consumption simplerMonthly Mocktail SubscriptionsRaising the Bar Offers Sustainable Mocktail Kits On-DemandAffordable Grocery Store SubscriptionsMisfits Markets Business Model Addresses Food WasteUltra-Personalized Wine SubscriptionsStompy Matches S
180、mall-Farmed Wines to a Members TastesChef-Curated Meal SubscriptionsUpMeals Meals Spotlight Local Chefs&Seasonal IngredientsTrend Trend-As consumers look for ways they can live more sustainably,theyre turning to brands that curate eco-friendly subscription boxes for food and beverages.Products in th
181、is space include everything from sustainable meal kits to wines.Insight Insight-Sustainability is an increasingly important purchase motivator for consumers,particularly as the impact of climate change becomes more apparent to the average person.This developing sense of urgency is making consumers c
182、hange some aspects of their lifestyles to prioritize sustainability-and theyre turning to brands that help make this process simpler.5.4ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationSimplicityNaturality4 Featured,53 Examples51,505 Total ClicksURL:Hunt.to/486952Eco Subscription
183、oSustainable F&B subscriptions are making eco-friendly consumption simplerHow could your brand make sustainable consumption easier for its customers?Overlooked Opportunity 26:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedDried PreservationoBrands are preserving nutritious foods and
184、health products by freeze-dryingFreeze-Dried Gummy Bearsuffda Gummy Bears Turn a Familiar Soft Treat into a Crunchy OneFreeze-Dried Kimchi BlocksOpen Sauce Clubs Kimchi Simplifies Prep for Chefs&Home CooksFreeze-Dried SalsasSalsa Queens Freeze-Dried Salsas Can Be Prepared with Hot or Cold WaterMushr
185、oom-Powered Pet SupplementsPawses Functional Mushroom Supplements Support Dogs and CatsSpicy Pineapple SnacksPia Picante Puts a Twist on Dried Pineapple Snacks with Chili LimeTrend Trend-Freeze-dried snacks,ingredients,and supplements are becoming popular-particularly in natural foods that lose nutr
186、itional value with other,more common preservation methods.Freeze-dried products guarantee shelf-stability and nutrition,while their airy texture offers sensory appeal.Insight Insight-The better-informed consumers become,the more discerning they are with the brands they choose to purchase from.While
187、natural ingredients in food&wellness-related industries still have high appeal,more consumers are weary of these claims when they dont align with what they now know about production,sourcing,and the efficacy of ingredients and claims.These consumers turn to brands that make the extra effort in maint
188、aining high production standards and quality products.7.0ScorePopularityActivityFreshnessCopyright All Rights ReservedExperienceNaturality5 Featured,45 Examples38,794 Total ClicksURL:Hunt.to/506081Dried PreservationoBrands are preserving nutritious foods and health products by freeze-dryingHow could
189、 your brand better adapt to the well-informed consumers evolving standards?Overlooked Opportunity 27:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedSelf-Cleaning ApplianceoAppliances with self-cleaning functions reduce time spent in the kitchenCombination Countertop OvensChefCubii is
190、 a Small Kitchen Appliance for Baking,Steaming&MoreMultifunctional Nut Milk BlendersThe WantJoin 1000W Nut Milk Maker Has 10 Speed SettingsPlant-Based Milk AppliancesThe VEGAPUNK Nut Milk Maker Has a Built-in Delay TimerHeated Self-Cleaning BlendersThe JOYOUNG Automatic Blender Makes Soups,Milks and
191、 MoreTrend Trend-The kitchen appliances that make food prep more convenient for consumers often require significant maintenance,including proper cleaning.Now,some appliance brands are creating products with self-cleaning functions that reduce time spent on maintaining the quality of these items.Insi
192、ght Insight-With so many North American families being dual-income,household maintenance and cleaning is a necessity that some people cant prioritize amid their busy schedules.These consumers turn to brands that help them maintain the cleanliness of their living spaces with minimal effort-and invest
193、ing in automated cleaning tech is an effective way to accomplish this.7.0ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridization4 Featured,39 Examples51,089 Total ClicksURL:Hunt.to/504695Self-Cleaning ApplianceoAppliances with self-cleaning functions reduce time spent in the kitch
194、enHow could your brand make necessary tasks more efficient for its customers?Overlooked Opportunity 28:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedModular GrillingoModular grilling systems offer multifunctionality and compact designsMini Modular Outdoor GrillsThe+Base Modular Gril
195、ler Allows for Cooking in Seven WaysUltra-Compact Cooking GrillsThe Magic Grill from Haruo Matsunaga Works Well in Small SpacesMulti-Functional Cook PotsThis Cooking Appliance Works as a Hotpot,Frying Pan,and GrillMulti-Modal Folding StovesThis Outdoor Stove Offers Both Compact and Spacious Setup Op
196、tionsTrend Trend-Brands that specialize in the outdoor kitchen market are adapting to consumers evolving lifestyles with small,modular grilling systems.These products feature multiple functions and cooking options,and their easily stored designs cater to a broader range of consumers.Insight Insight-
197、As more consumers live in small spaces,often with limited(or no)outdoor space,theyre having to be more creative with their home purchases.These consumers seek out modular designs,multifunctionality,and compact products in order to make the best use of their space and money.As more people turn to sma
198、ll-space living in response to rising housing costs,brands that specialize in interior design,tech,and home products are having to adapt to better suit their needs.9.3ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityExperience4 Featured,36 Examples96,718 Total ClicksURL:Hunt.to
199、/508625Modular GrillingoModular grilling systems offer multifunctionality and compact designsWhich evolving consumer lifestyles could your brand better adapt to?Overlooked Opportunity 29:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCopyright All Rights Reserved85The 2024 Trend Repo
200、rtOverview&Megatrends1Tech Insights2Business&Marketing Insights3Food&Beverage Insights4Retail InsightsRetail Insights5Eco Insights6Art&Design10Social Good Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insights11Avatar WorkeroRetailers are hiring remote workers with realistic i
201、n-store avatars for serviceRemote Work CashiersFreshii is Testing a Virtual Cashier System that Connects to Call CentersAI-Powered Retail KiosksDeepbrain AI Unveils Its Latest Futuristic Product,the AI Human KioskAvatar-Staffed Convenience StoresAnimated Staff Controlled by Humans Run the Green Laws
202、on StoreVirtual Avatar WorkersThe Bite Ninja Platform Allows Retailers to Outsource Cashier Work OnlineTrend Trend-Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers.This drasti
203、cally expands the eligibility pool for employees while ensuring customer service remains a priority.Insight Insight-The core reason why many consumers still prefer shopping in stores rather than online is human interaction,the ability to get help from a knowledgeable retail representative.As busines
204、ses increasingly turn to self-service kiosks and AI-powered customer service systems,the benefits of brick-and-mortar shopping become lesser.As a result,stores have turned to 3D virtual avatars controlled by actual humans,which satiates consumers needs to interact with a human retail representative
205、while alleviating strain on workers.6.8ScorePopularityActivityFreshnessCopyright All Rights ReservedMultisensationHybridization4 Featured,36 Examples34,003 Total ClicksURL:Hunt.to/494928Avatar WorkeroRetailers are hiring remote workers with realistic in-store avatars for serviceCould metaverse avata
206、rs and remote employees benefit your industry?Overlooked Opportunity 30:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedInflation ReliefoBrands are reducing and locking prices to help combat rising inflation ratesFixed-Rate Pizza CommitmentsPizza Pizza Keeps the$16.99 XL 4-Topping Piz
207、za at a Fixed PriceInflationary Meal SubscriptionsUrban Plates Plate Pass Shares 20%Savings for$5 Per MonthLow-Cost Family Food RangesThe KQF Family Saver Range Offers Value-Focused FoodsPrice-Marked Chip PacksKP Snacks Launches Two Flavors of the KP Mini Chips in PMP FormatPrice-Marked Breakfast Sn
208、ack BarsThe BelVita Price-Marked Pack Eases Shopper Price ConcernsTrend Trend-Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility.Rising inflation rates continue to affect even the most affordable fast-food restaurants.Thes
209、e price commitments help retain loyal customers as they face economic uncertainties.Insight Insight-Inflation rates in North America are currently rising at a monthly rate that far exceeds the pre-pandemic levels.As a result,many families have to budget carefully to account for food,rent,and other n
210、ecessities.This means that as food prices rise alarmingly quickly in restaurants and grocery stores,customers must make adjustments to their lifestyles.This places pressure on businesses to offer reduced prices,promotions and fixed-price commitments.4.7ScorePopularityActivityFreshnessCopyright All R
211、ights ReservedAuthenticityMany to Many5 Featured,45 Examples20,248 Total ClicksURL:Hunt.to/497595Inflation ReliefoBrands are reducing and locking prices to help combat rising inflation ratesHow is your industry maintaining customers during rising economic inflation?Overlooked Opportunity 31:Workshop
212、 QuestionWorkshop QuestionCopyright All Rights ReservedSustainable GiftingoEco-friendly gift options cater to sustainability focused consumersGift-Giving PlatformsThe Gleam App Highlights Small,Eco-Friendly Businesses for Gift-GivingSustainable Marketplace Pop-UpsMercaris Pop-Up Educates People on t
213、he Ease of Selling SecondhandSustainable Corporate Gifting SolutionsUnwrapit is a Canadian Online Gifting PlatformTrend Trend-Brands are offering sustainable gifts for customers who are looking to reduce the environmental impact of their purchase decisions.Platforms,stores,and catalogs that feature
214、eco-friendly gifts will become more popular as sustainability becomes a key purchase motivator for consumers.Insight Insight-Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection.As the threat of climate
215、 change looms,more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment-and are turning to brands that help this process along.6.4ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationNaturality3 Featured,36 Ex
216、amples51,635 Total ClicksURL:Hunt.to/490937Sustainable GiftingoEco-friendly gift options cater to sustainability focused consumersHow could your brand offer more sustainable choices for its customers?Overlooked Opportunity 32:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedTo-Go Foldo
217、Brands reduce takeaway packaging waste with specialty foldable designsFoldable Biodegradable CupsThe SOFi Cold Cup is the First Biodegradable Cup with Its Own LidEfficient Sustainable PackagingAntalis Packaging Recently Added a New E-Commerce RangeAll-In-One Compostable CupsThe Butterfly Cup is Perf
218、ect for Consuming Beverages On the GoPlastic-Free Takeaway CupsThe Fully Compostable&Recyclable Zero Cup Needs No Lid or StrawTrend Trend-Sealable and easily stored takeaway packaging is allowing food retailers to cut down on waste while ensuring that customers standards are still met.These items ar
219、e replacing disposable cups,lids,and containers,and are effective packaging alternatives for food and drinks taken to-go.Insight Insight-As different regions create more expansive environmental laws that limit or cut out certain food-related materials and products,consumers are finding that the eco-
220、friendly alternatives available to them can be inconvenient.Materials structural integrity and the overall consumption experience have been impacted by these changing laws and business practices,so consumers are more actively seeking out brands that offer a balance between green consumption and prac
221、ticality.8.5ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityNaturality4 Featured,36 Examples70,921 Total ClicksURL:Hunt.to/500300To-Go FoldoBrands reduce takeaway packaging waste with specialty foldable designsHow could your brand prioritize environmental protection while main
222、taining convenience for customers?Overlooked Opportunity 33:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedApp-Based RetailoRetailers create apps to accompany customers in-store experiencesIn-Store Shopping AppsChicos Launched a New Dedicated Mobile App with Poq CommerceRetail Naviga
223、tion ToolsThe Simon Search App Lets Customers Find Exactly What They NeedStreamlined Return ProcessesPayPal and Ulta Beauty are Testing Happy Returns at 1,300 LocationsText Message Shopping ServicesTextual is a Conversational Commerce Platform for SMSTrend Trend-Retailers are increasingly merging th
224、e convenience of online shopping with the engagement of in-person retail-now with accompanied in-store apps.These apps help enhance customer experiences with everything from product information to shopping assistance.Insight Insight-Consumers appreciation for online shopping comes from its convenien
225、ce,and the wide range of choices they have when shopping online.However,in-person shopping offers a different level of engagement with products,and makes consumers feel more confident in their purchase decisions.Brands that are merging the benefits of both will be increasingly relevant in the contem
226、porary brick and mortar space.6.6ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridization4 Featured,43 Examples29,019 Total ClicksURL:Hunt.to/483853App-Based RetailoRetailers create apps to accompany customers in-store experiencesHow could your brand merge digital and in-person sho
227、pping experiences?Overlooked Opportunity 34:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedSubscription GroceroGrocery subscription services help users access limited or affordable itemsOnline Discount Grocery StoresMartie Offers Pantry Staples at 40-70%Off RetailAffordable Grocery S
228、tore SubscriptionsMisfits Markets Business Model Addresses Food WasteJapanese Digital Food MarketplacesBokksu Recently Raised$22 Million in a Series a Funding RoundOrganic Indian Grocery BoxesSouth Asian Food Marketplace Quicklly Debuts New Subscription BoxTrend Trend-The pandemic fueled online groc
229、ery orders,and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis.These services typically provide access to more affordable and/or limited products.Insight Insight-For consumers,the benefit of subscription s
230、ervices is in their convenience.This is especially true for people who deal with barriers to shopping in-person regularly-whether those are working and childcare,a disability,reduced mobility from age,or a lack of affordable options.Businesses that prioritize the specific needs of underserved demogr
231、aphics will appeal to consumers who appreciate(or need)more personalized services.5.2ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationSimplicityCatalyzation4 Featured,36 Examples30,556 Total ClicksURL:Hunt.to/486946Subscription GroceroGrocery subscription services help users acce
232、ss limited or affordable itemsHow could your brand prioritize accessibility in its product offerings?Overlooked Opportunity 35:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedShoppable ShortoShoppable short-form video content enhances digital shopping experiencesLivestream ShoppingYou
233、Tube Unveiled New Shopping Features During Its Brandcast EventOn-Click Shoppable Video AdsAdAdapted Launches New Shoppable Video Ads Solution for BrandsStreamlined Shoppable Video AdsInstacart Launches New Shoppable Video Ads in Ads ManagerDigestible Shopping FeedsAmazon Debuts the Inspire Platform
234、to Drive Sales and Consumer MarketingTrend Trend-Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries.This content merges traditional ads with modern tech habits-offering customers more engaging and convenient forms of onlin
235、e shopping.Insight Insight-The ecommerce industrys growth has been heavily influenced by the convenience of shopping online.However,whats kept brick-and-mortar relevant is that it lets customers test,sample,and see products in person-reducing hesitancy during purchase and making consumers more confi
236、dent in what they choose to buy.Now,consumers are turning to brands with platforms that offer the convenience of online shopping,while using interactive tech to more effectively showcase product features.6.8ScorePopularityActivityFreshnessCopyright All Rights ReservedExperienceAuthenticity4 Featured
237、,36 Examples19,955 Total ClicksURL:Hunt.to/496735Shoppable ShortoShoppable short-form video content enhances digital shopping experiencesHow could your brand more effectively engage customers with its online experiences?Overlooked Opportunity 36:Workshop QuestionWorkshop QuestionCopyright All Rights
238、 ReservedSenior RetailoRetailers are making shopping more convenient for elderly demographicsAge-Friendly Retail InitiativesLowes Introduces a Baby Boomer-Focused Livable Home InitiativeElderly E-Commerce EducationJDs New Service Center Helps the Elderly Adapt to Online ShoppingElderly Customer-Rese
239、rved Retail ZonesJD Announced Exclusive Service Zones for Elderly CustomersSenior-Friendly Shopping DaysWalgreens Seniors Day Supports Safe&Supportive ShoppingTrend Trend-As accessibility becomes a priority for more brands,some are offering initiatives that assist elderly shoppers in-store.In-store
240、assistance,accessible environments and senior-specific shopping zones are all prioritizing convenience for elderly consumers.Insight Insight-The focus on accessibility in recent years has come with the brand realization that it opens opportunities to appeal to more demographics.For consumers,a one s
241、ize fits all approach is no longer accepted from large retailers with money to invest.People are increasingly demanding that brands address barriers they face by prioritizing accessible design,affordability,and/or convenience.7.3ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicity
242、Experience4 Featured,34 Examples29,137 Total ClicksURL:Hunt.to/506548Senior RetailoRetailers are making shopping more convenient for elderly demographicsHow could your brand better adapt to the needs of consumers who require accessible solutions?Overlooked Opportunity 37:Workshop QuestionWorkshop Qu
243、estionCopyright All Rights ReservedEthical SearchoEthical search engines help consumers streamline conscientious purchasesEthical Fashion Search AppsBaobab Avenue is a Search Engine for UK-Based Ethical Fashion BrandsSustainable Fashion Search EnginesThis Tool Helps American Consumers Access Eco-Fri
244、endly ApparelEthical Alternative Search EnginesTake Care Helps Consumers find Companies Focused on EthicsEthical Fashion Search EnginesBing Launches the Ethical Shopping Hub in the US and CanadaTrend Trend-As consumers become more conscious of the impact of their purchases,search engines that search
245、 for products that are made sustainably,or from brands that align with their personal values,are becoming more popular.Insight Insight-As consumers become more conscious about the various social,environmental and political issues happening both locally and globally,theyre also increasingly choosing
246、to align with brands that are trying to reduce their impact,or make positive changes.This is particularly true of Millennials and Gen Z,who are more likely to shop and live in a way that aligns with their value systems.6.0ScorePopularityActivityFreshnessCopyright All Rights ReservedCurationSimplicit
247、yCatalyzation4 Featured,28 Examples18,846 Total ClicksURL:Hunt.to/485141Ethical SearchoEthical search engines help consumers streamline conscientious purchasesHow could your brand make conscientious shopping easier for its customers?Overlooked Opportunity 38:Workshop QuestionWorkshop QuestionCopyrig
248、ht All Rights ReservedZero-Waste DeliveryoZero-waste delivery services help consumers reduce their personal impactClosed-Loop Food ServicesEthey is a Home Delivery Service for Meals That are 100%Zero-WasteSeaweed-Based Takeout BoxesJust Eat Takeaway Favors Seaweed Instead of Plastic for To-Go BoxesZ
249、ero-Waste Takeout AppsInwit Minimizes Waste with NFC-Equipped ContainersRecyclable Food Delivery PackagingWagamama is Introducing Recyclable Delivery BowlsTrend Trend-Most of consumers purchase decisions affect the environment,especially when delivery is involved-with additional transportation and p
250、ackaging raising the impact of these services.Now,zero-waste delivery services are helping customers reduce the impact of some of their purchases.Insight Insight-Living in a way thats actually sustainable can be difficult,since many modern conveniences that consumers are accustomed to have a negativ
251、e impact on the environment.Some eco-conscious consumers are beginning to understand that in order to truly reduce their impact,theyll have to make some sacrifices when it comes to convenience.These consumers are turning to brands that prioritize effective forms of sustainability,even if it means a
252、little more effort on their end.7.0ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityNaturality4 Featured,54 Examples72,092 Total ClicksURL:Hunt.to/483187Zero-Waste DeliveryoZero-waste delivery services help consumers reduce their personal impactHow could your brand more effecti
253、vely tackle sustainability?Overlooked Opportunity 39:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCopyright All Rights Reserved106The 2024 Trend ReportOverview&Megatrends1Tech Insights2Business&Marketing Insights3Food&Beverage Insights4Retail Insights5Eco InsightsEco Insights6Art&D
254、esign10Social Good Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insights11Low-Carbon TreatmentoBusinesses in healthcare turn their focus to reducing carbon emissionsSustainable Sports BracesThe CleanPrene Braces Are Made From Bio-Based&Recycled MaterialsDigital Healthcare Exp
255、ansionHims&Hers Partners with ChristianaCare to Expand Provider OfferingsInhaler-Specific Carbon GuidesMIMS Has Launched a New Carbon Footprint Table for InhalersLow-Emission Clinical InhalersAstraZenecas HFO-1234ze-Based Inhaler Produces 99%Less EmissionsTrend Trend-In recent years,institutions in
256、healthcare have been advocating for greener healthcare models to reduce environmental impact.In response,brands in medical care fields are offering treatments with low carbon footprints,and expanding virtual healthcare to reduce transportation emissions.Insight Insight-The healthcare industry is a l
257、arge contributor to global pollution,and in the face of climate change,theres now more research going into evolving the industry to better align with environmental protection.As more people feel inclined to shop and live sustainably-and governments and organizations push for policies that reduce hea
258、lthcares carbon footprint-businesses in this space face a distinct pressure to evolve towards sustainable production and service models.5.4ScorePopularityActivityFreshnessCopyright All Rights ReservedCatalyzation4 Featured,36 Examples39,163 Total ClicksURL:Hunt.to/503378Low-Carbon TreatmentoBusiness
259、es in healthcare turn their focus to reducing carbon emissionsIn what areas could your business reduce its carbon footprint?Overlooked Opportunity 40:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCompact GamingoLow-footprint gaming hardware is gaining popularity in the home officeMi
260、ni Tower Gaming PCsThe G2 Edge Ultra is a Sleek Tower PC With an Nvidia 3070 GPUMini RGB Gaming PCsThe Ace AMR5 Runs on a Powerful Ryzen 5800U Integrated ProcessorPre-Built Mini Gaming PCsMinisforum Debuted the HX99G High-Spec Miniature Gaming PCMiniature Gaming PCsMicro Gaming PCsSlate Blue Mini PC
261、sTrend Trend-Computer hardware manufacturers are focusing on compact,power-efficient,and size-efficient gaming computers for customers with less space or high energy costs.These compact gaming devices take next-to-no space while offering comparable experiences to full-size gaming computers.Insight I
262、nsight-While PC enthusiasts are willing to spend time and money researching,building,and customizing computers to ensure each included component is perfect,many others simply want to purchase a device that works out of the box.These consumers are drawn to a number of different products,seeking eithe
263、r value for money,aesthetic,portability,or overall power draw.These consumers are increasingly being drawn to mini PCs,as these devices fulfill each of the aforementioned categories.9.4ScorePopularityActivityFreshnessCopyright All Rights ReservedSimplicityGamificationPersonalization6 Featured,44 Exa
264、mples43,486 Total ClicksURL:Hunt.to/508398Compact GamingoLow-footprint gaming hardware is gaining popularity in the home officeHow could your brand use recent technological advancements in computation to launch more convenience-focused hardware and devices?Overlooked Opportunity 41:Workshop Question
265、Workshop QuestionCopyright All Rights ReservedZero-Carbon PackagingoCarbon-neutral packaging becomes a priority for eco-focused brandsRecyclable Beauty Gift PacksEviosys,Grown.Bio&Verescence Features Sustainable ComponentsLuxe Carbon-Neutral BagsSustainable Cereal PackagingReusable Cookie TinsSustai
266、nable Fruit CupsCertified Reusable BottlesZero-Carbon Milk CartonsTrend Trend-Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims.Now,more carbon-neutral(or positive)packaging options are becoming ava
267、ilable as the move towards sustainability becomes more urgent.Insight Insight-Not long ago,green branding and unclear environmental claims on products were the norm.With more access to information than ever before,and in seeing how the climate crisis is accelerating,consumers have become more discer
268、ning when it comes to eco branding claims that dont have measurable impact.Now,brands are having to consider the environmental impact of their entire production cycles if they want to authentically claim sustainability to todays more critical consumer.6.9ScorePopularityActivityFreshnessCopyright All
269、 Rights ReservedNaturalityCatalyzation7 Featured,72 Examples74,414 Total ClicksURL:Hunt.to/494730Zero-Carbon PackagingoCarbon-neutral packaging becomes a priority for eco-focused brandsHow could your brand better prioritize sustainability with measurable impact?Overlooked Opportunity 42:Workshop Que
270、stionWorkshop QuestionCopyright All Rights ReservedPaper ProduceoProduce,meat and dairy products use eco-friendly paper packagingPaper-Based Tray PackagingVerday Vegan Meats are Packed in Shallow Food Trays Made for RecyclingPaper-Based Yogurt CupsThe Chobani Paper Cup Helps to Reduce Plastic UseRed
271、uced Material Food PackagingThe Stora Enso Trayforma BarrPeel Packaging is Easy to OpenPaper-Made Product BundlesMondi and ATS-Tanner Created Paper Bundle PackagingTrend Trend-Products in fresh food aisles tend to come in single-use plastic packaging,but F&B brands are now offering paper-based packa
272、ges,trays and sealing wraps for these items.These packages are recyclable or biodegradable,and dont contain the polyethylene film thats common in paper packaging.Insight Insight-Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits,like buying single-u
273、se plastics,make a difference on their environmental impact over time.Though more consumers are opting to shop sustainably,most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy.This gives brands the opportunity to align t
274、heir sustainability goals with consumers rituals and routines.7.8ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturality4 Featured,44 Examples43,214 Total ClicksURL:Hunt.to/508573Paper ProduceoProduce,meat and dairy products use eco-friendly paper packagingHow could your brand better
275、 align its sustainability goals with its customers lifestyles?Overlooked Opportunity 43:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedEco EventoTech-based solutions are making event planning more sustainable3D Metaverse FashionsPitti Studios Creates 3D Versions of Garments for Avata
276、rs in Fashion ShowsZero-Waste Voucher SolutionsOn-us Launches New Technology for Sustainable Event EngagementHybrid Events PlatformsThe French Leader of Hybrid Events,AppyFair,is Now Available WorldwideSolar-Powered ArenasPopulous Designed the Multifunctional Concert and Congress Center StadiumTrend
277、 Trend-As environmental protection becomes more important to consumers,tech-based solutions are being used to bring sustainability to the events industry.Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.Insi
278、ght Insight-Between the urgency of the climate crisis and economic upheaval impacting people around the world,more consumers are becoming conservative with their money-and are less tolerant of waste or excess.Brands that are able to adapt with these fast-evolving cultural dynamics will remain releva
279、nt to the modern consumer.6.8ScorePopularityActivityFreshnessCopyright All Rights ReservedExperienceNaturality4 Featured,36 Examples36,622 Total ClicksURL:Hunt.to/500869Eco EventoTech-based solutions are making event planning more sustainableHow is your brand keeping up with the values and lifestyle
280、s of its customers-whether those are environmental,social,or economic?Overlooked Opportunity 44:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedUpcycled OatsoFood companies are transforming excess oats into usable food productsUpcycled Oat ProteinsSunOpta Released the OatGold Protein
281、Powder Made from Oat Milk WasteProtein-Packed CPG CookiesLove+Chew Partnered with Renewal Mill on a Peanut Butter CookieUpcycled Oat Protein CerealsSeven Sundays&SunOpta Created a Cereal Line with OatGoldUpcycled Frozen DessertsRenewal Mill and Salt&Straw Created Upcycled Vegan Ice CreamTrend Trend-
282、Most companies that produce oat milk send a sizable portion of excess oats to waste facilities.Startups in the baked goods,protein powder,and snack food industries are partnering with oat milk manufacturers to upcycle these excess oats,as they are still safe for consumption.Insight Insight-Sustainab
283、ility is one of the fastest-rising motivators for customers in the CPG and retail food industries.These consumers seek sustainable products that go beyond recyclable packaging.Upcycled products are transformed from safe,excess food that is to be discarded.As a result,upcycled products have a signifi
284、cantly lower environmental impact than their competitors,leading to a clear advantage in marketing effectiveness and brand attractiveness to the eco-friendly consumer.7.5ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridizationNaturalityAuthenticity4 Featured,52 Examples36,466 Total
285、 ClicksURL:Hunt.to/489218Upcycled OatsoFood companies are transforming excess oats into usable food productsHow could your brand reduce unnecessary waste?Overlooked Opportunity 45:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedMycelium LeatheroBrands are using mycelium as a vegan lea
286、ther substitute across industriesAlternative Leather Yoga AccessoriesThese Lululemon Yoga Accessories are Made from MyloMushroom-Based Athletic Bagslululemons Mylo Material Collection Shares Vegan Leather StylesMushroom Leather Seating SolutionsMari Koppanens Fomes Range Features a Leather-Like Mate
287、rialLuxury Mycelium BagsThe Stella McCartney Frayme Mylo is Made from Mushroom LeatherMushroom Leather Fruit BowlsMycoWorks Presents a Fruit Bowl by Heron Preston Home DecorTrend Trend-Brands across textile industries have begun using mycelium as a basis for vegan leathers.These leathers are nearly
288、indistinguishable from animal leather,and are more sustainable.Mushroom leather products can be marketed without backlash from eco-conscious consumers and organizations.Insight Insight-The two main reasons why customers are hesitant to purchase products made from animal leather are the ethics of ani
289、mal cruelty and unsustainability,as leathermaking produces carbon emissions.However,leather has become a staple in handbags,jackets,and more,as it is weather-resistant and fashionable.While vegan leathers have been around for a while,brands have yet to perfectly replicate the quality of genuine leat
290、her,placing pressure on brands to continue trying new materials.6.7ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturalityAuthenticity5 Featured,42 Examples73,115 Total ClicksURL:Hunt.to/500924Mycelium LeatheroBrands are using mycelium as a vegan leather substitute across industriesH
291、ow could your brand transform traditional products with sustainable practices?Overlooked Opportunity 46:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedWood Printero3D printing companies are looking to wood filament for sustainabilityConsumer-Grade 3D Wood PrintersDesktop Metal Launch
292、ed its First-Ever Wood 3D PrinterAccessible 3D Wood PrintersDremel Launched the Digilab 3D20 Printer for General UseCompact 3D Wood PrintersThe LulzBot Mini 2 Features a Belt-Driven Z-Axis for Efficient PrintsMulticolor Printer Filament ModulesThe Co Print 3D Printer Filament Module is AdvancedTrend
293、 Trend-3D printer manufacturers and materials suppliers have begun using upcycled wood from excess materials gathered at sawmills and other processing plants.The companies use filament printing and binding to transform this byproduct into durable designs that resemble whole cuts of wood.Insight Insi
294、ght-As 3D printing becomes more accessible for general consumers and small businesses,there is a rising demand for products that offer more material options and are more sustainable.Not every customer is satisfied printing designs in hard metal,plastic,or other polycarbonate compounds,leading to bus
295、inesses introducing wood to the equation.This not only offers more options but also allows 3D printing companies to partner with sawmills to upcycle wood waste into usable products.6.6ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridizationCatalyzationPersonalization4 Featured,23 E
296、xamples17,206 Total ClicksURL:Hunt.to/492148Wood Printero3D printing companies are looking to wood filament for sustainabilityHow could your industry reduce waste production through upcycling?Overlooked Opportunity 47:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedSugarcane PackageoB
297、rands are using food-safe sugarcane bagasse in consumable goods packagingNon-Coated Sugarcane PackagingsSupraPulp from W-Cycle is Biodegradable Packaging from SugarcaneCompostable Sugarcane ContainersEco-Products WorldView Containers are Foodsafe and MicrowavableSugarcane Cosmetics PackagingsBulldog
298、 Uses Sugarcane Bagasse to Reduce its Carbon FootprintCompostable Food Packaging BrandsShanghai Timeco Industrial Uses Sugarcane Bagasse for PackagingTrend Trend-Brands in the several consumables industries,such as cosmetics and food,have begun using containers made out of sugarcane bagasse.This is
299、a pulpy,fibrous material gained from drying and crushing sugarcane.This is affordable,food-safe,biodegradable,and temperature-resistant.Insight Insight-Some of the industries most affected by the push for sustainable packaging are foodservice and food retail.Consumers prefer when these products are
300、fully sustainable,as there is no need for foods,particularly CPGs,to be packaged or individually wrapped with single-use plastics.However,these consumers are still drawn to more affordable products,and do not want to pay a large markup.This creates pressure for brands to find low-cost sustainable fo
301、od-safe packaging solutions.8.4ScorePopularityActivityFreshnessCopyright All Rights ReservedHybridizationCuration4 Featured,20 Examples8,979 Total ClicksURL:Hunt.to/506153Sugarcane PackageoBrands are using food-safe sugarcane bagasse in consumable goods packagingHow can your brand incorporate afford
302、able and sustainable packaging solutions,such as sugarcane bagasse,into your product lineup while still maintaining consumer appeal and affordability?Overlooked Opportunity 48:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedWaste-Free FashionoFashion brands offer DIY zero-waste or sus
303、tainable clothingKid-Friendly DIY Clothing KitsAlmaborealis Puzzleware Helps Kids Sew Their Own ClothesRegenerated Textile T-ShirtsPANGAIA&Infinited Fiber Company Created the First Infinna ShirtsZero-Waste Cutting PatternsTangram by Renate Zeller Seeks to Reduce Fashion WasteCompostable Menswear Col
304、lectionsGomorrahs Shirts Combine Sustainable Ethos and Style PointsTrend Trend-Emerging brands efforts at sustainable fashion are effective when they require some work from customers.Products like zero-waste patterns and clothing that can be composted once theyre no longer needed cater to consumers
305、who are willing to put in more effort to live sustainably.Insight Insight-Growing climate anxiety has resulted in more consumers making lifestyle changes in order to reduce their impact on the environment.Consumers who are especially eco-conscious are willing to make these changes even if they requi
306、re extra work,and more are turning to brands that prioritize sustainability despite potential lifestyle disruptions.7.1ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturality4 Featured,35 Examples55,617 Total ClicksURL:Hunt.to/487805Waste-Free FashionoFashion brands offer DIY zero-wa
307、ste or sustainable clothingHow could your brand prioritize sustainability in a way thats authentic and effective?Overlooked Opportunity 49:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedCopyright All Rights Reserved127The 2024 Trend ReportOverview&Megatrends1Tech Insights2Business&Ma
308、rketing Insights3Food&Beverage Insights4Retail Insights5Eco Insights6Art&Design10Social Good InsightsSocial Good Insights7Fashion&Cosmetics Insights8Health&Wellness Insights9Culture Insights11Coping TechoInteractive tech-based toys help distract and soothe children dealing with stressIlluminating Me
309、ntal Wellness ToysPAWZ The Calming Pup Has Three Breathing Exercises to FollowMedical Preparation ToysPremedprep by Adam Higgins Reduces Anxiety During Medical ProceduresAI-Based Children CompanionsRobin the Robot is Designed to Alleviate Anxiety and LonelinessASMR Recording CubesThe ASMR Recorder C
310、ube Records Soothing Sounds for Multi-Sensory PlayTrend Trend-The growing focus on mental wellbeing in North America,has extended to kids toys,with some brands offering interactive experiences that help distract children from challenging emotions.These wellbeing-focused toys also help teach children
311、 productive coping skills for stress and anxiety.Insight Insight-The last few years have put a spotlight on mental health,especially as the pandemic caused an uptick in peoples feelings of anxiety and sadness globally.In North America,this coincided with the already-existing wellness movement,where
312、consumers began exploring stress-reduction through both traditional and new age means.This shift has impacted how consumers choose to raise their kids-theyre now prioritizing their childrens mental health as part of their overall development.7.5ScorePopularityActivityFreshnessCopyright All Rights Re
313、servedExperience4 Featured,36 Examples54,125 Total ClicksURL:Hunt.to/494545Coping TechoInteractive tech-based toys help distract and soothe children dealing with stressHow could your brand better evolve with its customers changing values and priorities?Overlooked Opportunity 50:Workshop QuestionWork
314、shop QuestionCopyright All Rights ReservedAI CompanionoCompanies are creating AI-powered chatbots for virtual companionshipConversational AI CompanionsCATI is a Soft Plush Toy Robot Debuting at CES 2023AI Chatbot CompanionsReplika Offers Romantic Companionship to UsersAI-Powered Human ChatbotsD-ID U
315、nveils a New AI Digital Human for Face-to-Face ConversationsChatGPT-Powered Social ServicesSnapchat is Expanding its My AI Service to All of its UsersTrend Trend-Many AI chatbots currently exist to offer utilities to customers,such as help with complex questions on nearly any topic.Companies are now
316、 launching chatbots with more personality-focused models that offer virtual companionship to users.These chatbots learn their users and form bonds.Insight Insight-A combination of advanced artificial intelligence gaining traction and customers being increasingly isolated due to scaled back in-person
317、 events means consumers are currently experiencing more loneliness than in the previous decade.These customers resort to online communities and networks for companionship while at home,though these communities are not always accessible or available.Brands are responding to this by leveraging AI lang
318、uage models to create companionship chatbots.8.3ScorePopularityActivityFreshnessCopyright All Rights ReservedExperienceArtificial IntelligencePersonalization4 Featured,35 Examples24,902 Total ClicksURL:Hunt.to/500635AI CompanionoCompanies are creating AI-powered chatbots for virtual companionshipHow
319、 could your brand utilize advanced AI chatbots to augment its products or services?Overlooked Opportunity 51:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedIntersectional CampaignoBrands adopt a more intersectional approach to diversity and inclusionPride-Celebrating ApparelCalvin Kl
320、ein Launches Its Pride Campaign and This is Love ApparelRapper-Created Mental Health HubsMegan Thee Stallions Mental Health Website Helps Fans Find AidInclusive Childrens Education AppsSmart Tales is Certified by IBCCES as an Autism ResourceTrend Trend-In recent years,brands have adapted to demands
321、for inclusion by incorporating it into their core values.Inclusion is taken even further by brands that are adopting intersectionality into campaigns or business models-offering a more nuanced and thoughtful approach to DEI.Insight Insight-Calls for inclusion and equity within a wide range of North
322、American industries have been heavily influenced by Gen Z and Millennials social impact.These generations are informed consumers,socially conscious,and generally hold progressive values-resulting in them being more discerning shoppers.As consumers,theyre more likely to trust brands that demonstrate
323、an understanding and appreciation for their experiences,needs,and personal values.6.6ScorePopularityActivityFreshnessCopyright All Rights ReservedAuthenticity3 Featured,45 Examples33,660 Total ClicksURL:Hunt.to/502415Intersectional CampaignoBrands adopt a more intersectional approach to diversity an
324、d inclusionHow could your brand incorporate intersectionality in its efforts toward inclusion?Overlooked Opportunity 52:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedAccessible E-CommerceoBrands make online shopping easier for elderly demographicsFashionable Boomer MarketplacesVNV B
325、rings the Joy of Getting Dressed to Mature WomenSenior-Friendly E-Commerce ModesTaobaos Elderly Mode Helps Seniors Navigate Online ShoppingBoomer-Focused Grocery ServicesBaby Boomers Continue to Dominate in Online Shopping Post-COVIDBoomer-Specific E-Commerce PlatformsStarts at 60 Launches an Online
326、 Marketplace For Older AussiesTrend Trend-For senior demographics,modern technology can be more challenging to navigate.To change this,some online retailers are prioritizing senior demographics-both in the products they offer and in how their platforms are designed.Insight Insight-Despite the relati
327、vely widespread access of smartphones and connectivity in North America,elderly demographics who werent raised with these technologies have found adapting to them more challenging.This creates barriers for seniors,while also preventing brands from reaching this untapped market.The shift towards educ
328、ation and accessibility in e-commerce is aiming to bridge this gap.6.7ScorePopularityActivityFreshnessCopyright All Rights ReservedCuration4 Featured,33 Examples48,969 Total ClicksURL:Hunt.to/491051Accessible E-CommerceoBrands make online shopping easier for elderly demographicsHow could your brand
329、prioritize accessibility in its product design?Overlooked Opportunity 53:Workshop QuestionWorkshop QuestionCopyright All Rights ReservedAgile WorkplaceoAs more offices adopt a hybrid model more flexibility is neededModular Hybrid Work LayoutsAlki and Iratzoki Lizaso Create Zuzulu for the Modern Offi
330、ce SettingHybrid Office Management PlatformsThe Tactic Platform is for Flexible WorkspacesHybrid Work Scheduling AppsCondeco Launches a New Microsoft Teams App Dedicated to Hybrid WorkHybrid Work-Focused Mapping ToolsServiceNow Added Workplace Indoor Mapping to the Now PlatformTrend Trend-The post-p
331、andemic workplace demands more flexibility than before.The average office worker knows how to be productive from home,making the idea of being in the office full-time harder to justify.Thus,hybrid workplaces are more common than ever;however,these come with a unique set of challenges that organizati
332、ons in the industry aim to solve.Insight Insight-The pandemic represented an era of compounded stress.Consumers weighed the emotional distress of living through a global pandemic,political unrest,and general uncertainty alongside the responsibilities they already had(such as busy work schedules)and
333、learned to re-prioritize.As a result,the necessity of the conventional workweek was called into question.Many consumers see this as a positive result of the pandemic and a move toward a more equitable relationship with their professional lives.5.2ScorePopularityActivityFreshnessCopyright All Rights ReservedNaturalityCatalyzation4 Featured,33 Examples27,115 Total ClicksURL:Hunt.to/501207Agile Workp