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1、499September 2023RXSFS23RPGlobal FashionRetailXIn partnership with:20232|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|INTRODUCTIONThe global online fashion sector turned over$863bn in 2022,accounting for around a fifth of the worlds ecommerce.Despite being down on 2021s peak of$90
2、1bn,the sector is significantly ahead of its pre-pandemic level of$590bn and early reports from 2023 suggest that there are even signs of growth.Heres what we discovered:KEY FINDINGS The decline in global fashion ecommerce revenue is global,with the most turbulence in Africa,which saw the highest gr
3、owth(59%)in 2020 and the sharpest fall(-10.8%)in 2022.High inflation and energy prices plus increasing wage costs have eroded profitability for fashion manufacturers,brands and retailers,while a high cost-of-living has dampened consumer spending.Online,apparel outsells accessories by nearly two to o
4、ne and footwear almost four to one.Womens clothing accounts for 50%of these apparel sales.Asia has by far the most online fashion shoppers(1.4bn),the majority from China,and more than the total of all other regions combined.However,they spend the least per person.At 60%,South Korea sees the highest
5、uptake of fashion ecommerce of anywhere in the world.However,China,with a lower usage rate,has such a large population that it contributes the most to IntroductionContentsMarket context 03Regional analysis 07Market segments 12Fashion consumers:Behaviour 17Fashion consumers:Channels 20Fashion consume
6、rs:Sustainability 23Fashion consumers:Transatlantic focus 26Partner Perspective 37Largest 100 39Company Profile:Asos 41Company Profile:Charlotte Russe 42Company Profile:Converse 43Company Profile:Footlocker 44Company Profile:Gap 45Company Profile:M&S 46Company Profile:Shein 47Company Profile:YOOX 48
7、Company Profile:Zalando 49Company Profile:Zara 50Company Snapshots:boohoo,Eobuwie,Karen Millen 51Company Snapshots:Hibbert Sports,LaModa,Myntra 52Company Snapshots:Simmi,ThredUP,US Polo Association 53Company Snapshots:Warehouse,West49,YesStyle 54The road ahead 55Figures 59End Matter 61global fashion
8、 ecommerce$217bn,or around one-quarter of the total.Europe sees the highest levels of fashion ecommerce,with 44%of consumers regularly shopping this way.Uptake in the Americas sits at 37%,with low internet availability in South America offsetting the higher-than-average use of ecommerce in the US an
9、d Canada.80%of online fashion shoppers are driven by convenience and 70%by price.They also shop more across other ecommerce sectors,such as cosmetics,flowers and gifts.Fashion is still dominated by physical retail,with just 36%of global consumers shopping fashion online.Of these,61%use mobile device
10、s.However,online and mobile play a significant role in fashion research and inspiration.52%of global fashion shoppers use Instagram to find and buy fashion,with 71%of Chinese shoppers actively shopping on social media.Half of Brazils shoppers are influenced by social media.89%of Chinese fashion shop
11、pers consider buying sustainable fashion to be important or very important,while the proportion of global fashion that is now deemed sustainable has risen from 2.1%in 2013 to 4.3%in 2022.75%of UK consumers are inclined to shop with brands they know or recognise,while 55%of those in the US do so.Cost
12、 is the overarching driver for shopping online fashion in both the US and the UK.3|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|MARKET CONTEXTAccounting for one-fifth of the worlds total ecommerce spend1,fashion has become one of retails key online sectors,mirroring its place in m
13、ainstream physical retail.Worth around$863bn in 2022,more than half of the sectors total sales come from fashion apparel a proportion that has been relatively consistent across the past decade.Similarly,accessories bags,belts,some jewellery and hats have consistently made up around a quarter of fash
14、ion sales,while footwear makes up the remainder.Sales of online fashion have been consistent in their growth,rising each year from 2018 to 2019.However,sales across all segments of the fashion sector saw a slowdown globally in 2022.Sales across every segment fell between 2021 and 2022,with percentag
15、e revenue growth which had been slowing in 2021 plummeting into the negative during 2022.Rising energy prices,rising inflation,rising wages and a near-global cost-of-living crisis have all conspired to slow the rise of online fashion sales.The good news is that the decline can be seen more as a rese
16、t following an artificial peak across the pandemic and that throughout 2022 and into 2023,the sector remains significantly above where it was in pre-Covid 2019.Market contextGlobal fashion,while impacted by macroeconomic factors,is proving resilient thanks to its youthful consumer baseRXSFS23-2-v2Fa
17、shion ecommerce revenue($bn),2018-2022Source:Statista Digital Market InsightsRetailX 202399459200200FootwearApparelAccessories528.0598.0752.0901.0836.0RXSFS23-4-v2Annual percent change in fashion ecommerce revenue by category(%),2018-2022Source:Statista Di
18、gital Market InsightsRetailX 202320021202210.00.010.020.030.0AccessoriesApparelFootwearTotal4|RetailX|September 2023RXSFS23RP 2023 MACROECONOMIC CLIMATE This is reflected in how average consumer online spend on fashion has tailed off,especially in the more dominant categories of apparel a
19、nd accessories,with footwear less impacted.The fall across 2022,which has continued into 2023,has been driven by a number of interconnected global economic factors.The cost of the pandemic,accrued through furlough schemes and lost productivity,has finally started to affect the economies of most coun
20、tries,putting pressure on their GDPs.At the same time,the Russian invasion of Ukraine created unprecedented energy instability across many developed markets,not least in Europe and Africa.This ignited a massive rise in inflation in these markets and saw the cost of most items fashion included rise d
21、ramatically across all regions in 2022.In Africa,this has been more pronounced than in most markets,with inflation continuing to rise even as rates in other regions falls.To counter the pressures of inflation,many central banks globally have been forced to raise interest rates to try to control infl
22、ation.This rise in the cost of borrowing,combined with rapidly rising prices,has seen consumer spending drop significantly across all sectors.Fashion,being something of a discretionary spend,has been impacted significantly.However,since clothing is a necessity,this broader sector has been more resil
23、ient than most and is set to see something of a bounce back during 2023.RXSFS23-5-v3Average spend of the fashion e-shopper by category($),2018-2022Source:Statista Digital Market InsightsRetailX 2023200212022100.0200.0300.0400.0500.0AccessoriesApparelFootwearTotalRAW MATERIALS AND MANUFACT
24、URERising fuel prices push up the costs of raw materials,manufacturing process and transport.All players in this value chain have been forced to up their prices to maintain margin,with the cost passed on to the fashion brands and wholesalers.These costs are then passed on directly to consumers,where
25、 brands sell D2C,or to retailers who sell to consumers.In the former instance,the brand selling D2C has some control over its own costs particularly if it sells via ecommerce and can manage its own margins and discounts accordingly.Yet retailers selling to consumers face a stark choice of either swa
26、llowing those extra costs and hoping to accrue more sales,or passing them onto the consumer.Most have opted for the latter,seeing prices rise and demand fall.Many retailers in fashion are looking at ways to compensate for this,seeking out new suppliers in regions less impacted by rising fuel prices,
27、as well as looking to renegotiate much longer-term contracts with suppliers,both parties betting on lower costs further down the line off-setting higher costs today.Either way,these inflationary pressures are likely to reshape the fashion industry,pushing retailers to re-evaluate not only their supp
28、ly chain contracts but also the size of their outlets,the amount of warehousing and even the location of their warehouses and distribution hubs.GLOBAL FASHION REPORT 2023|MARKET CONTEXT5|RetailX|September 2023RXSFS23RP 2023 RXSBC23RP-1-v7In?ation rate,by region,2020-2023In?ation rate=Annual per cent
29、 change in average consumer pricesSource:International Monetary Fund(IMF)RetailX 20239.0%10.6%12.8%14.3%15.5%3.4%3.2%3.0%6.6%5.8%1.6%1.0%3.0%6.7%5.4%2.0%1.1%3.5%9.9%6.6%2.0%1.4%4.7%7.9%4.6%3.5%3.2%4.7%8.7%7.0%2002220230.010.020.0AfricaAsia and Paci?cAustralia and New ZealanEuropeNorth Ame
30、ricaWorldGLOBAL FASHION REPORT 2023|MARKET CONTEXTSUPPLY CHAINSCurrent supply chain issues are starkly demonstrated by data from the fashion industry itself,which has outlined how rising costs of raw materials and shipping costs are among their chief concerns.Supply chains in global fashion are noto
31、riously complex,bringing together farmers who grow the silk,cotton and linen,the chemical industry producing man-made-fibres,manufacturers of raw cloth,manufacturers of the garments themselves,distributors of these goods and the retailers who sell them.All of these are linked by a web of logistics p
32、roviders moving materials around at each stage of the chain.The complexity of fashion supply chains is compounded by a need to produce garments that are on-trend on demand,before distributing them in a very short time-frame.This urgency is made even more challenging by having to this at the lowest c
33、ost,since much of fashion is sold cheaply into an extremely competitive market,where price remains a key driver of sales.While this makes it an already complex and challenging environment in which to operate,the international nature of this supply chain business is also highly exposed to global poli
34、tical and economic events.This was clearly demonstrated by the pandemic,with lockdowns not only closing retail outlets but preventing workers from going to work.The subsequent surge in online fashion shopping seen by bored,locked-down consumers led to high demand at a time when supply was hampered,w
35、hich has had the knock-on effect of seeing supply chains struggling to return to their pre-pandemic norms.Retailers and brands in fashion are now keenly aware of the wider risks of both further international conflict and unexpected,open-ended business shut-downs as seen during the pandemic.Additiona
36、lly,the cost of shipping throughout the fashion supply chain has been impacted first by labour issues due to the pandemic and then by rapid rises in fuel costs and wages as a result of the Russian-Ukraine conflict.Container costs,for example,rose by 570%between May 2020 and May 20222,while the cost
37、of diesel spiked at an all-time high globally in September 2022.While this has since fallen,it remains well above its pre-pandemic level.Together,these factors are contributing to a lack of confidence among fashion brands and retailers that is slowing investment and expansion putting further downwar
38、d pressure on the sector.Consumers are also troubled,with many restraining spending in case of a repeat of national and global lockdowns due to a resurgence of Covid-19,as well as fearing an escalation and spread of the Russia-Ukraine conflict.6|RetailX|September 2023RXSFS23RP 2023 14/08/2023,18:35R
39、XSFS23-7-v1(3).htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-7-v1(3).html1/1RXSFS23-7-v1Device usage share by revenue for fashion online shopping(%),2018-22Source:Statista Digital Market InsightsRetailX 202342%40%40%39%39%58%60%60%61%61%2002MobileDesktop100.0100.0100.0100.0100.0GL
40、OBAL FASHION REPORT 2023|MARKET CONTEXTA WORLD GONE MOBILEDespite the impact of macro-economics on the sector,fashion has continued to grow its online reach across the past five years.Once seen as a sector that could well be immune to ecommerce with shoppers looking to try on clothes before they buy
41、,rather than just buying them on sight fashion has embraced the internet and become one of the major sectors driving ecommerce growth globally.Immediately before the pandemic,around a quarter of fashion sales globally were online,a fraction that rose to nearly one-third during lockdowns.While the pr
42、oportion peaked in 2021 and fell back in 2022,it is still sitting at the pandemic level of 2020,accounting for 36%of fashion sales.This is driven by fashion largely being the preserve of the younger end of the consumer market,most of whom are mobile-first,not just in their fashion shopping but in ev
43、ery facet of their lives.By 2021,the proportion of fashion ecommerce taking place on mobile sat at 60.6%rising to 61.3%by 2022.This proportion continues to rise.Much of this is driven globally by mobile increasingly being the internet access method of choice for most consumers.In developing markets
44、across Africa and Asia,mobile has leap-frogged fixed line as the mass market method of web access,which has driven the growth in ecommerce in these regions,making a significant contribution to the worldwide growth in ecommerce and mcommerce seen worldwide.In many Sub-Saharan African markets,mobile u
45、sage ranges from 50%to 93%of the entire population,depending on country,while fixed line broadband sits at between 4%and 8%.Even in countries where uptake of both is low,the proportion is similar3.1 channel share by revenue for fashion multichannel shoppers(%),2018-2022Source:Statista Digital Market
46、 InsightsRetailX 202377%74%64%61%64%23%26%36%39%36%2002OnlineO?ine100.0100.0100.0100.0100.07|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|REGIONAL ANALYSISThe revenue decline seen across ecommerce in the global fashion sector translates regionally into drops
47、in all markets.While rising inflation and cost-of-living pressures have slowed fashion market growth everywhere,different regions have experienced it to different degrees.The most turbulence has been seen across Africa,which saw the largest revenue growth in 2020 of 59%and then the steepest fall in
48、2022,plunging by 10.8%.While all regions have seen their markets shrink in 2022(bar the Americas,which have remained flat),Africa has been by far the hardest hit.This is a result of many African economies being heavily reliant on Russian oil and gas for their energy needs.While not part of the sanct
49、ions regime against Russian energy exports,the economies of these nations have still been hit by a 14-fold rise in energy prices.This economic hit has impacted the earnings and spending power of people in these African nations proportionately harder than elsewhere.North America,for example,is much l
50、ess reliant on Russian oil and gas in the main so here fashion ecommerce growth has bucked the trend.While sales have still not been on the rise,they have at least remained flat.Regional analysisWhile global sales may be down on the whole,fashion ecommerce uptake continues to rise worldwide14/08/202
51、3,18:58RXSFS23-10-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-10-v1.html1/114/08/2023,18:59RXSFS23-11-v2.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-11-v2.html1/18|RetailX|September 2023RXSFS23RP 2023 GLOBAL ONLINE FASHION USAGE While the overall market for fashion ecommerce contracted in 2022,ecom
52、merce uptake in the sector has uniformly grown across all regions between 2018 and 2022.Rising internet use generally,along with growing use of mcommerce have been the main contributing factors here,along with organic growth in familiarity with ecommerce.The lockdowns of 2020 and 2021 also aided thi
53、s uptake,although to a lesser degree than maybe expected,with no significant overall spike in growth when the data is assessed across the whole five-year period.The highest ecommerce usage is seen in Europe,where 44%of consumers now use ecommerce for fashion purchasing.This has risen impressively fr
54、om 30%five years ago.Uptake in the Americas is slightly behind this on 37%,with the lower availability of internet in South America offsetting the considerably higher access and subsequent ecommerce use in North America.However,even across the high-use regions of Europe,there are sub-regional differ
55、ences,with Germany,the UK,Belgium and Austria having very high levels of ecommerce,with the nations of Eastern and Central Europe still lagging behind.This gap is closing fast though,with parity expected within the next five years.Asia exhibits a similar disparity.South Korea has one of the highest
56、fashion ecommerce levels globally at 60%ahead of Germany,Belgium and Austria but from a revenue perspective sits an order of magnitude behind the huge Chinese market.Indeed,China,with a lower uptake of fashion ecommerce but an enormous market,is responsible for the lions share of Asian online fashio
57、n revenues.Many of its fashion retail sites are starting to make inroads into other markets too,setting China up to not only be the powerhouse of Asian fashion ecommerce,but 10/08/2023,20:15RXSFS23-16-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-16-v1.html1/1RXSFS23-9-v1Fashion ecommerce market sat
58、uration by country(%),2022Source:Statista Digital MarketInsightsRetailX 202364%60%59%58%58%AustriaBelgiumGermanySouth KoreaUKRXSFS23-8-v1Fashion ecommerce revenue by country($bn),2022Source:Statista Digital MarketInsightsRetailX 20232South KoreaJapanUKUSAChinaGLOBAL FASHION REPORT 2023|RE
59、GIONAL ANALYSISalso a force to be reckoned with within Europe and the US,as well as the developing markets in Latin America and Africa.9|RetailX|September 2023RXSFS23RP 2023 GLOBAL USERS AND SPENDINGThe enormity of the Asian online fashion market can be clearly seen in the number of users,which at 1
60、.4bn is more than twice the total of all other regions combined.This base of Asian shoppers is growing at a much more rapid rate than any other region,more than doubling since 2018.This rise has been driven by the rapid emergence of younger,middle class Chinese shoppers and their love of smartphones
61、 driving not only surging fashion ecommerce but also the use of super apps that combine messaging,social media,retail and payments.Aimed squarely at the youth market,these apps such as WeChat,Alipay and Meituan,have driven rapid expansion in all things mobile,with fashion being one of the sectors to
62、 benefit the most.While the number of ecommerce users has risen across the same period in Europe,the Americas and Africa,it has been to a far lesser extent,since shoppers in these regions remain more closely and culturally wedded to physical retail.This vast market in Asia,however,is of much lower v
63、alue.Average spend per user in Asia has remained almost flat for five years and tracks well below all the other regions,bar Africa.The highest per shopper spend is in Australia and Oceania,a reflection more of the higher cost of living in this region than perhaps a greater love of online fashion.Spe
64、nding here has,along with Europe,seen a dramatic tailing off between 2021 and 2022,with the impact of global economic pressures more keenly felt.GLOBAL FASHION REPORT 2023|REGIONAL ANALYSIS10/08/2023,20:20RXSFS23-15-v2.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-15-v2.html1/110|RetailX|September 2023
65、RXSFS23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONGLOBAL FASHION REPORT 2023|REGIONAL ANALYSISCHANNELS AND DEVICESThe predominance of online and especially mobile in Asian fashion sales can be seen clearly in the data.While all regions bar Africa have a strong and growing ecommerce uptake,Asia is by
66、far and away the region with the largest proportion of fashion sales made online.The role of mobile in this is dramatic:76%of online fashion revenue in Asia now comes from mobile over desktop.This compares with all other regions,where the split is almost uniformly 50:50,even in Africa,where fixed li
67、ne internet usage is quite low.This skew towards mobile in Asia is the result of rapidly expanding mobile phone infrastructure across the region at the same time as a surge in young,middle class and hence fairly affluent consumers coming to market.This is especially true in China,although the phenom
68、enon is being seen elsewhere in the region.Aside from the technologically advanced yet relatively small markets of Japan and South Korea,Asian markets are increasingly seeing mobile infrastructure leapfrog fixed line internet usage that is more reliant on legacy telecoms infrastructure.Ecommerce in
69、these countries has seen extraordinary growth,since many outlying cities are poorly served by mainstream retail outlets and international brands,so online has filled this gap.14/08/2023,19:12RXSFS23-13-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-13-v1.html1/1RXSFS23-13-v1Shopping channel share by
70、revenue for fashion multichannel shoppers by region(%),2022Source:Statista Digital Market InsightsRetailX 202392%64%60%70%67%36%40%30%33%AfricaAmericasAsiaAustralia&OceaniaEurope050100OnlineO?ine100.0100.0100.0100.0100.014/08/2023,19:13RXSFS23-14-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-14-v1.h
71、tml1/1RXSFS23-14-v1Device usage share by revenue for fashion online shopping by region(%),2022Source:Statista Digital Market InsightsRetailX 202350%51%24%54%53%50%49%76%46%47%AfricaAmericasAsiaAustralia&OceaniaEurope050100MobileDesktop100.0100.0100.0100.0100.011|RetailX|September 2023RXSFS23RP 2023
72、AFRICA:ONLINE FASHIONS FRONTLINEWhile Africa is rarely cited as a hotbed of ecommerce or fashion,it is seeing some of the fastest growth rates of anywhere in the world.While the data shows it lagging some way behind all other regions,it has the potential to be a hugely lucrative market for both the
73、burgeoning domestic African fashion ecommerce world and for retailers spread elsewhere in the world not least China.According to Statista,the African fashion market is already worth$6.4bn and is set to grow strongly at 12.3%per annum over at least the next five years.Current user usage of around 20%
74、is set to rise to 28.3%by 2027,driving user numbers on the continent up to around 393mn1.As of 2022,the largest players by revenue were a host of Western companies,led by Amazon,Asos,Gap and H&M.There is also a growing long tail of Chinese retailers and sellers that are targeting Africa,helped by Ch
75、inas long standing quasi-political involvement in several African nations.While these companies each take only a tiny share of the market,together they form a significant list of sellers tapping into this still nascent market.However,a crop of domestic African sellers are now making significant inro
76、ads into the market,with Jumia taking 20%of sales volumes and dwarfing Amazons 7%share.Launched in Nigeria in 2012,Jumia is a pan-African tech company that runs marketplaces,payment services and logistics across the continent for more than 100,000 individual African sellers.Currently operating in 14
77、 African countries,the company sells everything from food to fast-moving consumer goods to fashion and cosmetics.In South Africa,Jumia operates under the brand name Zando focusing only on online fashion retail.In its other markets,the company saw fashion sales surge during and post-pandemic as a who
78、le cohort of new online shoppers came onboard.As of the end of 2022,the company sealed its position as the leading ecommerce brand in Africa,posting a 24%rise in revenues to hit$221.9m for the year2.But Jumia is not alone.Other marketplaces and fashion sites are springing up across the continent,inc
79、luding the likes of Kilimall,Konga and Bidorbuy,each of which has started life in one country and slow spread to sell in multiple African markets.The range of selling models seen by these players points to the growing sophistication of the African fashion consumer base who,despite being behind the a
80、doption curve,are rapidly embracing online and mobile commerce.These sellers,along with a host of African designers,manufacturers and retailers,are now looking to build on this domestic growth and expand by selling African fashion overseas.The international nature of the internet and especially that
81、 of social media has seen many African designers and retailers attract attention from overseas clients.Many are African expats,while others are drawn to African designs for their uniqueness in fashion,the continent being much overlooked in the wider fashion world.Until recently,many of these brands
82、and designers had no effective way to realise this international interest.Yet spurred on by the growing domestic ecommerce market,a number of companies that sprung up to first handle ecommerce logistics within Africa are now extending their reach outside.Industrie Africa,Afrikrea,Kisua and The Folkl
83、ore are attracting designers wanting to gain awareness among customers outside Africa.They facilitate cross-border shipping,as well as marketing and the other often overlooked aspects of ecommerce that can hinder expansion for smaller sellers.1 REPORT|INTRODUCTIONGLOBAL FASHION REPORT 2023|REGIONAL
84、ANALYSISShutterstock12|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|MARKET SEGMENTSFor the sake of this report,the online fashion sector constitutes three main segments:apparel,footwear and accessories.Each of these is sub-segmented into more specific sub-genres of items,which are
85、 analysed in more detail over the subsequent pages.Top line,however,fashion is dominated by the apparel segment,which constitutes 55%of the sectors sales by revenue globally.This comprises wearable clothing items,typically the outer wear such as trousers,skirts,shirts,blouses,t-shirts,coats,jackets
86、and jeans.Footwear all forms of shoes for outdoor use,be that for formal wear,sports and leisure or specialist pursuits accounts for the smallest proportion of fashion sales online,taking just 14%.The remaining 31%is accessories,which covers a broad catch-all of everything from hats,scarves and bags
87、 to watches,jewellery,gloves and even eyewear.These proportions reflect the relative importance of each segment to shoppers,as well as offering some insight into the relative ease with which their sale works online.There has been a rapidly growing market for online fashion,yet footwear trails behind
88、 the other two segments not only because fewer shoes are sold relative to apparel or accessories Market segmentsWhile apparel,footwear and accessories have all seen recent declines in sales,growth is comingRXSFS23-3-v1Share of fashion ecommerce revenue by category,2022Source:Statista Digital MarketI
89、nsightsRetailX 2023Apparel54.9%Accessories31.2%Footwear13.9%items,but also because they are more challenging to buy online due to their dependence on comfort,size and fit as well as style.While all fashion sales ideally work best when tried on,shoes are perhaps the hardest to get right.By contrast,a
90、ccessories with the exception of eyewear are far less dependent on fit and can be bought on-sight.Online sizing technology is also more advanced in clothing than it is in footwear.This goes some way to explaining the relatively high proportion by revenue of these items.THE GLOBAL FASHION MARKET IN P
91、ERSPECTIVE This sector produces more than 150bn individual items each year,yet only around 80bn of these are actually sold1.183.81tn fashion pieces were consumed worldwide in 2022.By 2026,197.32tn garments are forecast to be in use2.On average,every persons closet contains 148 individual items of cl
92、othing3.The most important import country for apparel sales worldwide is the USA,with an annual sales volume of$12.42bn.Germany follows in second place,with$38.43bn4.With an export value of$154.15bn,China exports the most textiles worldwide(2020).India is in second place with one-tenth of the export
93、 volume,worth$15.04bn4.1 https:/ https:/ https:/ 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|MARKET SEGMENTSAPPARELThe apparel segment of the global online fashion market is dominated by womens clothing,which accounts for almost twice the level of revenues from the next-largest sub-segment,mens ap
94、parel.Luxury and childrens apparel,while both significant revenue generators and interesting sub-segments in their own right,make up just 17%of revenues between them.While revenues for all these sub-segments have been in decline since 2021,the proportion of revenue made up by each has remained large
95、ly consistent across the years.Womens apparel attracts the largest spend among consumers,as well as generating the most revenue,with menswear not far behind.Both outstrip spending and revenue in all other segments.Average spending on each reflects this gender split,with women typically spending arou
96、nd$250 annually on apparel in 2022 and men spending$202.This amount has declined dramatically for both since the online fashion peak in 2020 and early 2021,with revenues for both declining by 9.3%for womenswear and 8.9%for menswear between 2021 and 2022.Childrenswear and luxury apparel saw 7%falls i
97、n the same period.This dwindling spend on apparel is a direct result of rising global inflation and the attendant fall in consumer confidence.Sales of apparel online continue,although the market is now much more competitive and is set to continue to be so until at least 2024.RXSFS23RP-ALL-ST-12-v1An
98、nual revenue for the Apparel market($bn),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 2023117.7142.4129.6135.3153.7196.1238.6216.42002120220.0200.0400.0Womens ApparelOther ApparelMens ApparelLuxury ApparelChildrens Apparel283.8324.0414.3499.0459.3RXSFS23RP-ALL-ST-11-v3A
99、verage spending of the Apparel e-shopper($),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 202349.849.656.559.549.538.637.639.838.432.1203.6201.4228.2245.9202.373.973.383.088.784.4258.4253.6285.3308.9253.22002120220.0100.0200.0300.0Childrens ApparelLuxury ApparelMens Appa
100、relOther ApparelWomens Apparel14|RetailX|September 2023RXSFS23RP 2023 FOOTWEARThe footwear segment has seen even larger declines in sales in its two key sub-segments,textile and leather footwear,dropping 12%in 2022,down from strong and consistent growth around 20%in previous years.As with apparel,th
101、is is the result of the global economys travails harming both consumer confidence and spending power.Footwear is particularly susceptible because it is a more considered and often more expensive purchases,while shoe replacement has a slower turnover cycle than apparel.This is reflected in the overal
102、l annual spending per user on all types of footwear,which comes in at just$48 on average globally far below the spend seen on apparel($250 on womens wear,for example).This lower spend demonstrates how,while often a more expensive purchase,footwear is generally replaced less often than clothing.Howev
103、er,the slower rate of revenue decline in luxury footwear and sneakers shows that those shoppers driven by fashion rather than necessity are continuing to purchase at a slightly more elevated rate than in other areas of practical footwear sales.The only sub-segment still growing in 2022 was other,whi
104、ch includes specialist outdoor and sports footwear,both of which continue to be purchased at a consistent rate.GLOBAL FASHION REPORT 2023|MARKET SEGMENTSRXSFS23RP-ALL-ST-21-v1Annual revenue for the Footwear market($bn),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 202325.727.833.94
105、0.335.136.338.847.255.249.20202120220.050.0100.0Textile&Other FootwearSneakersOther FootwearLuxury FootwearLeather Footwear84.290.6109.9129.4115.5RXSFS23RP-ALL-ST-20-v1Average spending of the Footwear e-shopper(USD),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 202361.75
106、6.060.262.748.224.623.224.424.420.19.28.38.99.18.216.314.815.716.213.061.054.858.760.147.220021202220.040.060.0Leather FootwearLuxury FootwearOther FootwearSneakersTextile&Other Footwear15|RetailX|September 2023RXSFS23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONACCESSORIESPerhaps the segmen
107、t least impacted by global economics has been accessories.While there have been declines in revenue across the sub-sectors,this has been far less pronounced than the both apparel and footwear.Eyewear,which is at the more expensive end of the segment,saw the largest decline in sales(-10%)between 2021
108、 and 2022,with clothing accessories and watches and jewellery also declining(each by around-7%)over the same period.These higher-end items are most likely to be hit by a reining in of discretionary spending.Even watches and jewellery,which had been seen in recent years as both staples of the gifting
109、 and longer-term investment shopping culture,have been affected.This is contradicted somewhat,however,by sales of luxury leather goods,bags and luggage and other accessories,which have continued to generate revenue growth.Much of this can be attributed to the re-opening post-pandemic of travel,which
110、 has driven a surge in sales of luggage.Since luxury is often shopped at airports and other global transport locations,as well as cruise ships and cruise ship destinations,increased travel numbers have prompted some encouraging sales figures.RXSFS23RP-ALL-ST-7-v3Annual revenue for the Accessories ma
111、rket($bn),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 202373.483.9101.5121.5112.52002120220.0100.0200.0300.0Watches&JewelryOther AccessoriesLuxury Leather GoodsLuggage&BagsEyewearClothing Accessories136.6156.2193.4231.7223.3RXSFS23RP-ALL-ST-6-v3Average spending of the
112、Accessories e-shopper(USD),Worldwide,2018-22Source:Statista Digital Market InsightsRetailX 202337.335.939.841.633.610.59.810.511.08.645.243.247.950.045.240.638.139.139.437.348.146.149.050.647.0108.7103.7107.4111.490.52002120220.050.0100.0Clothing AccessoriesEyewearLuggage&BagsLuxury Leath
113、er GoodsOther AccessoriesWatches&JewelryGLOBAL FASHION REPORT 2023|MARKET SEGMENTS16|RetailX|September 2023RXSFS23RP 2023 SUSTAINABILITY REPORT|INTRODUCTIONRESHAPING FASHION:SPORTSWEAR,ATHLEISUREWEAR AND OUTDOORWEARThe apparel,footwear and accessories markets have long been clearly defined from a fa
114、shion perspective but in recent years,the line between fashion and sportswear,athleisurewear and even outdoor clothing has blurred.Street fashion has been inspired by both haute couture and sportswear,so now these three fashion outliers from make a considerable contribution to fashion sales across a
115、ll three segments.Sportswear the propensity for sportswear to be seen as fashion wear has played a role in driving sales of the sports segments.Indeed,this sub-sub-segment has been a key driver of the sports sector and arguably has been what has kept it growing,albeit slowly.This has increased the c
116、ompetition between key sportswear brands and fashion brands and retailers,with each seeing the other as a threat to their already stagnating growth.As a result,the global sportswear market was worth around$190bn in 2022,growing 17%between 2020 and 2021 and,despite the global economic climate,bucking
117、 the rest of the fashion market trend for negative growth with a 2%rise between 2021 and 20221.Athleisurewear A combination of sportswear and leisurewear,athleisurewear was already a key trend pre-pandemic but the blurring of the work-home life balance saw its sales increase across 2020 and 2021.Add
118、itionally,consumers continue to put a healthy lifestyle ahead of other pursuits,setting exercise up as part of their daily life and something that is worked into their routine.It is now acceptable to arrive for a Zoom meeting in sportswear fresh from a workout or a bike ride.The sportswear industry
119、has been quick to combine this and the increasingly fashion-forwardness of its clothes to create garments that satisfy both needs.As a result,the global athleisure market was worth an estimated$330.97bn in 2022 and is expected to reach$358.08bn in 2023.The market is expected to grow at a compound an
120、nual growth rate of 9.1%from 2023 to 2030 to reach a staggering$662.56bn by 2030,making it one of the most lucrative sub-segments of global fashion1.Outdoorwear Outdoor pursuits have continued to grow in popularity post-pandemic,with consumers embracing the great outdoors as place to exercise and to
121、 relax.As with sports-inspired apparel,outdoor wear is increasingly seen as both a lifestyle choice and as fashion clothing,with brands such as The North Face and Jack Wolfskin becoming as much about fashion as they are about outdoor pursuits.This sub-segment has seen the strongest growth in 2022,hi
122、tting 4.3%.It is tipped to be worth in excess of$34bn in 2022,rising to as much as$44bn by 20271.1 https:/ FASHION REPORT 2023|MARKET SEGMENTS17|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|CONSUMER BEHAVIOURFashion consumers:behaviourGlobal fashion consumers are dedicated ecommer
123、ce users of all ages who are reshaping global retail across all sectorsWHO SHOPS FASHION ONLINE?Any notion that fashion,and indeed ecommerce,is the preserve of the young is dismissed in RetailXs consumer survey data of 1,571 fashion e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,i
124、n August 2022.This survey clearly shows that across all age groups from 16 to 54+online fashion is shopped by all.In fact,it is older age groups that have the slight edge.Younger shoppers aged 16 to 24 make up around 30%of those who shop fashion online.Those aged 45 upwards account for more than 40%
125、.This is reflected in where the income levels of online fashion shoppers lie.Middle-income and higher-income shoppers are increasingly likely to shop online for fashion,accounting for almost three-quarters(71%)of all online fashion consumers.The reasons for this vary from region to region although b
126、roadly speaking,in developed markets,those who shop online generally are the people most familiar with online shopping.These tend to be Millennials and Gen X shoppers who have grown up with ecommerce and who are now old enough and RXSFS23-19-v2Income split for fashion e-shoppers(%),2022Based on 1,57
127、1 fashion e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug 2022.Question:What doyou shop for online?-Fashion.Lower income:38k USD,Middleincome:38-98k USD,Higher income:98k USDSource:RetailX ConsumerObservatoryRetailX 2023higher37%middle34%lower30%well-off enough to have a larger
128、 discretionary spend.Younger shoppers may be mobile and online-first,yet they have less spending power,with many relying on their Millennial,Gen X and Boomer parents to make or at least fund their online fashion purchases.These more developed markets have also had access to the internet and ecommerc
129、e for longer,making it more familiar to a much wider proportion of the population.Older shoppers,once wedded to physical fashion retail,have had the time to embrace online often at the behest of their children.Additionally,the impetus to shop online during the pandemic opened up ecommerce to a much
130、broader swathe of the population in these markets.In developing markets,the skew is more towards those who are affluent enough to have access to online and who want to shop fashion.This too has been skewed to older shoppers over 35s yet the growing ubiquity of mobile will see the demographic here sh
131、ift to the younger end of the market.Again,this shift may well see more older shoppers parents conducting purchases for their kids.16/08/2023,20:36RXSFS23-17-v2.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-17-v2.html1/1RXSFS23-17-v2Age split of fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppe
132、rs in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug 2022.Question:What doyou shop for online?-Fashion.Source:RetailX ConsumerObservatoryRetailX 202345-5421.1%5419.0%35-4418.0%25-3417.7%18-2414.6%16-1714.2%18|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|CONSUMER BEHAVIOUR
133、HOW THEY SHOP ONLINEThe global RetailX consumer sample shows that online fashion shoppers are keen ecommerce users,with 77%of them shopping online more than once a month and 38%shopping online more than once a week.When looking specifically at how they shop fashion online,the figures are very simila
134、r,with these shoppers shopping more frequently for fashion than general items more than once a week.Despite the income levels seen on the previous page,these hardcore online fashion shoppers shop frequently but are typically low spenders.44%of them are spending between$12 and$120 a month online on f
135、ashion,with 49%of the sample spending the same on their general online shopping.16%of them are spending more than$300 a month online in any category,a figure that rises only slightly to 20%of fashion shoppers.Here,the global data is skewed by the price point of goods in different regions.Online fash
136、ion shoppers in Brazil,for example,are increasingly buying fashion online,yet their overall online spend is low.Data shows that,in 2020,the average Brazilian ecommerce spend per capita per year was 2,618 Brazilian Reals($540)1,which equates to around$50 per month putting Brazilian consumers very muc
137、h in the lower echelons of global ecommerce spenders.Those in Europe,by contrast,spend an average of 340($375)online a month2.Much of this dichotomy can be attributed to price variations across regions according to standard of living levels as much as the quantity that they buy.16/08/2023,20:39RXSFS
138、23-22-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-22-v1.html1/1RXSFS23-22-v1Frequency of online purchase,fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppers and 2,863 general e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug2022.Question:How often do you shop online?.So
139、urce:RetailX Consumer ObservatoryRetailX 20237%41%38%10%2%2%0%6%32%39%13%4%2%3%More than once a dayMore than once a weekMore than once a monthMore than once every three monthsMore than once a yearLess than once a yearNeverFashion e-shoppersGeneral e-shoppers16/08/2023,20:40RXSFS23-21-v1.htmlfile:/C:
140、/Users/L-Emm/Downloads/RXSFS23-21-v1.html1/1RXSFS23-21-v1Monthly online spend,fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppers and 2,863 general e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug2022.Question:How much do you spend on average per month online?.Source:Ret
141、ailX Consumer ObservatoryRetailX 20233%44%35%13%5%2%5%49%31%11%4%1%$12 or lessBetween$12 and$120Between$120 and$300Between$300 and$610Between$610 and$1,200$1,200 or moreFashion e-shoppersGeneral e-shoppers19|RetailX|September 2023RXSFS23RP 2023 WHY THEY SHOP ONLINECompared to other consumers,fashion
142、 shoppers are much more at home shopping online,buying a range of other key sector goods in greater numbers than general ecommerce shoppers.Perhaps unsurprisingly,fashion shoppers buy more allied products such as cosmetics and jewellery,but they are also more prolific when it comes to buying flowers
143、,gifts,stationery and liquor.This is due to these items having some degree of fashion associated with them.It also cements the familiarity with online shopping exhibited by fashion shoppers who have become keen users of ecommerce.Globally,the overarching driver of online fashion shopping has become
144、convenience,with 80%of the sample researched saying it is their main reason for doing so.Price,which has long been seen as one of the key attributes of online shopping with wider choice leading to more competitive pricing is still important to 70%of shoppers,although its losing its edge as ecommerce
145、 becomes more entrenched within the framework of retail.The wider choice afforded by online,along with delivery options and reviews,are all of less importance to fashion shoppers.Ecommerce has now become so well entrenched in the consumer retail journey that online reviews in particular are given st
146、atus.While only 24%of shoppers claim they are important,this belies the actually role that reviews play in the shopping process.1 https:/newsroom.uk.paypal- FASHION REPORT 2023|CONSUMER BEHAVIOUR10/08/2023,21:22RXSFS23-26-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-26-v1.html1/1RXSFS23-26-v1Other
147、goods purchased online by fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppers and 2,863 general e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug2022.Question:What do you shop for online?.Source:RetailX Consumer ObservatoryRetailX 202361%55%48%48%46%41%43%34%31%31%Cosmeti
148、csFlowers or giftsStationeryJewelleryLiquorFashion e-shoppersGeneral e-shoppersRXSFS23-20-v1Reasons for shopping online,fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug 2022.Question:Why do youshop online?.Source:RetailX Consumer
149、ObservatoryRetailX 202380%70%59%53%24%ConveniencePriceChoiceDelivery optionsReviews20|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|CHANNELS,SOCIAL COMMERCE AND ADVERTISINGFashion consumers:channels,social commerce and advertisingHow do global online fashion consumers find what the
150、y want and where does social media and advertising play its part?WHERE DO CONSUMERS FIND WHAT THEY BUY?While convenience may no longer be the primary reason many global fashion consumers shop online,the ability to use the internet to find what they want and moreover to be inspired to find what they
151、might want to buy is one of ecommerces greatest gifts to retail.Global fashion consumers make full use of this.In recent years,Google search has slipped from being the leading way in which shoppers of fashion and everything else sought inspiration,to be replaced by Instagram and Facebook.52.4%of glo
152、bal fashion e-shoppers now use Instagram,51.6%Facebook and 49.8%Google search in RetailXs data.Social sites YouTube(41.2%)and TikTok(28.1%)make up the rest of the top five,clearly demonstrating social medias position as a key discovery channel in fashion.Fashion and social media have long made for n
153、atural bedfellows.The visual and somewhat boastful nature of social media,combined with the growing role of influencers and the rise of social commerce,continue to cement the two industries together,each driving the other on.Social commerce,for 10/08/2023,21:40RXSFS23-34-v2.htmlfile:/C:/Users/L-Emm/
154、Downloads/RXSFS23-34-v2.html1/1RXSFS23-34-v2Channels for product discovery,fashion vs general e-shoppers(%),2022Based on 1,571 fashion e-shoppers and 2,863 general e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug2022.Question:On which channels or services do you most often see p
155、roduct ads that you end up clicking on?.The data shows thedi?erence between cosmetics and general e-shoppersSource:RetailX Consumer ObservatoryRetailX 202352%52%50%41%28%28%16%50%46%42%39%27%23%13%PinterestGoogle Shopping searchTikTokYouTube Google search(standard search)FacebookInstagramFashion e-s
156、hoppersGeneral e-shoppersexample,is predicted to grow at an extraordinary rate between now and 2030,worth$913bn in 2023 but potentially hitting a staggering$4,745bn by the end of the decade(see above).21|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|CHANNELS,SOCIAL COMMERCE AND ADV
157、ERTISINGTHE INFLUENCE OF SOCIALThis rise in social commerce is spurred on by influencer culture,which plays a growing role in how shoppers are inspired and do the inspiring across fashion and general retail.Around the world,the majority of consumers in all regions say they are somewhat likely to mak
158、e purchases recommended by an influencer,with around 40%in all regions doing so.Brazil bucks the trend,with almost half of all consumers here saying they are very likely to purchase based on social media influencers.Brazil is recognised as one of the most social media-led markets in the world,having
159、 slowly and steadily built up a strong ecosystem of content creators and influencers made up of both celebrities and these same content creators.As mobile internet and smartphone use has exploded in the country,these influencers have become the main way in which Brazilians seek inspiration,particula
160、rly in fashion.Social media in China has also led to a staggering rise in social commerce.Here,consumers arent so driven by influencers but more through super apps that combine messaging,social,commerce and payments and that form the bedrock of mobile commerce among younger Chinese consumers.71%of C
161、hinese shoppers now use social media to buy clothing,60%to shop for bags and shoes and 46%for fashion accessories.Along with food,snacks and cosmetics,social commerce is now central to fashion ecommerce in China.10/08/2023,21:45RXSFS23-27-v1.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-27-v1.html1/1RX
162、SFS23-27-v1Likelihood of in?uencer recommendations leading to purchase,fashion e-shoppers,by country(%),2022Based on 470-500 fashion e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug 2022.Question:In yourexperience,how likely are content creators such as social media in?uencers t
163、o point you to buy products?.Source:RetailX Consumer ObservatoryRetailX 2023Very likelySomewhat likelySomewhat unlikelyVery unlikelyNot sure02040AustraliaBrazilGermanyFranceUKUSARXSFS23-29-v6Item types purchased using social media,China,2023Based on 7,108 individuals in China,aged 16+,9-28 Feb 2023.
164、Original question:What item(s)did you purchase on social media?Choose all that applies.Source:Rakuten InsightRetailX 202371%63%60%59%51%48%46%29%24%23%3%OtherPet suppliesAlcoholic beveragesDietary/Nutritional supplementsFashion accessoriesHousehold and decorative itemsConsumer electronicsCosmetics a
165、nd beauty productsBags and shoesFood,snacks,and non alcoholic beveragesClothing22|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|CHANNELS,SOCIAL COMMERCE AND ADVERTISINGHOW ONLINE ADVERTISING PLAYSWhile there has been a huge swing towards social media influencers,super apps and soci
166、al commerce to drive online fashion retail globally,online advertising continues to play a potent role.While the impact online advertising has on driving fashion sales is less pronounced than social media influence,it remains significant.The bulk of this impact occurs across a longer time frame than
167、 social media influence,with around a quarter of the worlds online fashion shoppers being persuaded to buy something after seeing an ad every week,compared to a similar level of those doing so monthly and just a few times a year.This is indicative of the impact of more traditional advertising being
168、perhaps more subtle than social and is more akin to the impact advertising has on general ecommerce shoppers.Online advertising is,like all advertising,often a more subliminal sell,with shoppers buying due to a more subconscious push based on brand familiarity seen earlier in an ad.However,Brazil ag
169、ain bucks the trend.Here,45%of consumers say that online advertising leads them to make daily purchases,with a further 30%inspired by ads to make weekly purchases.Again,this is the result of the mass market in Brazil coming relatively late to the internet through a surge of mobile use seeing online
170、advertising having a similarly disproportionate impact on shopping habits to social media influencers.10/08/2023,21:48RXSFS23-18-v2.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-18-v2.html1/1RXSFS23-18-v2Frequency of advertisements leading to purchase,fashion e-shoppers,by country(%),2022Based on 470-5
171、00 fashion e-shoppers in Germany,France,Brazil,Australia,USA and UK,aged 16+,Aug 2022.Question:How often isit that seeing a product ad on a channel or service leads you to make a buying decision?.Source:RetailX Consumer ObservatoryRetailX 2023DailyWeeklyMonthlyA few times a yearOnce a yearLess than
172、once a year02040AustraliaBrazilGermanyFranceUKUSA04/09/2023,12:38RXSFS23-23-v4.htmlfile:/C:/Users/L-Emm/Downloads/RXSFS23-23-v4.html1/1RXSFS23-23-v4Frequency of advertisements leading to purchase,fashion e-shoppers(%),2022Based on 1,571 fashion e-shoppers and 2,863 general e-shoppers in Germany,Fran
173、ce,Brazil,Australia,USA and UK,aged 16+,Aug2022.Question:How often is it that seeing a product ad on a channel or service leads you to make a buying decision?.Source:RetailX Consumer ObservatoryRetailX 202316%25%26%23%2%8%15%26%24%22%3%9%DailyWeeklyMonthlyA few times a yearOnce a yearLess than once
174、a yearFashion e-shoppersGeneral e-shoppers23|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|SUSTAINABILITYFashion consumers:sustainabilityConsumers are increasingly looking for more sustainable fashion,which is creating a new sales channel for brandsImages of tonnes of discarded fas
175、t fashion items washing up on distant shores in the Summer of 2023 has confirmed to many consumers that they really do care about sustainability in fashion.And rightly so the fashion industry makes a huge impact on the environment(see page 24),while its customers are among the most environmentally e
176、ngaged.The rise of fast fashion across the world during the 2010s has started to be tempered by more environmentally conscious consumers turning away from the disposable aspects of this fashion trope and embracing more sustainable fashion.Data shows that the proportion of global fashion that is now
177、deemed sustainable has risen from 2.1%in 2013 to 4.3%in 2022 not exactly swamping the market,but certainly starting to make a dent.The move towards sustainable fashion is particularly prevalent in Asia.Around 89%of Chinese fashion shoppers consider buying sustainable fashion to be important or very
178、important1,while 86%of Vietnamese shoppers,71%of those in Indonesia and 68%in both the Philippines and Malaysia all say that they have purchases sustainable fashion2.RXSFS23-31-v5Revenue share of sustainable apparel worldwide,2013-2026Data provided by Statista Market Insights are estimates.*:Forecas
179、ted dataSource:Statista Consumer Market Insights and StatistaRetailX 20232.1%2.3%2.4%2.6%2.8%3.1%3.3%3.6%3.9%4.3%4.7%5.1%5.6%6.1%20000222023*2024*2025*2026*2.04.06.0RXSFS23-33-v6Value of circular fashion business models worldwide by category($bn),2030Based on 23 perc
180、ent of linear production being replaced by circular business models.Calculated in Nov 2021.Source:Ellen MacArthur Foundation and BCGRetailX 20234761673216ResaleRentalRepairRemaking24|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|SUSTAINABILITYFashion brands and retailers have been
181、quick to seize this opportunity by using it as a selling point and market differentiator to enhance their reputation among their customer base,as well as to shift their production and distribution methods in order to have a real impact on how the industry interacts with the environment.Around 50%of
182、fashion brand globally now claim to have some form of sustainable sourcing in place3,with the ethical fashion market set to reach$7.5bn in 20224.REUSE,RESALE AND RECYCLINGThe ethical fashion market is not confined to the sale of ethically sourced products.A growing proportion of fashion sales are al
183、so now coming from second-hand goods,repurposed items and even the repair and revitalising of old clothing.This circular economy model already generates significant revenues,with resale of second-hand clothing set to garner$476bn worldwide by 2030,while repair and repurposing/remaking will contribut
184、e$32bn and$16bn respectively.In Europe,42%of Gen Z and Millennial fashion shoppers say they are likely to buy second-hand fashion.This trend is particularly strong in France,Germany and the UK,where more than half of shoppers are open to buying second-hand fashion,or are already actively doing so.Th
185、ese countries are up there with the US,where the second-hand and vintage market is thriving5.Where once this segment was dominated by charity shops and eBay which still has a thriving second-hand fashion clientele there is now a crop of marketplaces online that specialise in pre-loved fashion,such a
186、s Vinted,Depop,FarFetch and Vestiaire Collective.In China,only around 15%of fashion shoppers say that they have purchased second-hand clothing,but a further 40%are keen to try,demonstrating a large untapped market in the region1.This gap is attracting the attention of retailers,with Chinas leading m
187、arketplace Alibabas Idle Fish its eBay simulacrum already taking 70%of the total resale market looking to expand the second-hand fashion that it sells.Likewise,its competitor Tencent has opened ZhuanZhuan to tap into this market.Start-up GoShare is also targeting second-hand trading among young fema
188、le shoppers.For more traditional fashion sellers,there are barriers to making this work.Lack of any standards RXSFS23-32-v9Fashion companies barriers to improving consumers views on their sustainability,2022Based on 196 Fashion executives worldwide,Aug-Oct 2022.Source:The Business of Fashion and McK
189、insey&CompanyRetailX 202379%68%39%35%28%22%22%9%Hiring talent with sustainability expertiseInsu?cient budget to invest in sustainabilityE?ective marketing/PRReduction of environmental impact linked with supply chainsQuality of sustainable materialsComplianceCost of sustainable materialsLack of stand
190、ards to assess sustainability performanceto assess sustainability performance is chief among these,with cost also a sizeable issue for many with many more having insufficient budgets to create a sustainability strategy.For some,this has resulted in making sustainability claims that are unfounded.Thi
191、s so-called green washing has begun to attract the ire of many younger consumers,who now view most companies sustainability claims with scepticism.1 https:/ https:/ https:/ 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|SUSTAINABILITYFASHIONS GLOBAL ENVIRONMENTAL IMPACTContributing 1.2bn tonnes of gr
192、eenhouse gases to the environment in 2022,the fashion industrys environmental impact has several facets.The manufacture of first materials and then garments accounts for a sizeable part of this,although shipping of goods from manufacture to sale often literally on the other side of the world and the
193、 subsequent disposal of discarded items,often involving long-haul shipping from developed countries to the developing world,produces enormous amounts of pollution.The addition of collection of old clothes for recycling,repair and remaking also adds to this environmental impact.Raw materials and fabr
194、ic manufacture The global fashion industry contributes around 4%of global carbon emissions annually,with a proportion of this coming from the cultivation,harvesting and transport of the raw materials used in making the materials used in making the clothes.The market is dominated by two main fibres:m
195、an-made polyester and naturally occurring cotton which is bridgeable.Cotton,while having some impact in terms of fertilisers and water,is less impactful than fossil-fuel derived polyester.As a result,there has been a swing towards using cotton,alone and as a blend with polyester.Shipping to market I
196、t is extremely rare to find raw material cultivation and processing along with manufacturing all taking place in the same location.Sales certainly usually occur elsewhere.This produces a significant amount of environmental impact,with shipping by sea accounting for 3%of global CO2 emissions.However,
197、shipping is the most environmentally friendly means of long-haul bulk transport.Delivery to stores and customers Shipping raw materials to manufacture,moving goods to markets and then,in the case of ecommerce,on to the customer,produces even more CO2,since much of this movement is handled by road wi
198、th road haulage accounting for 30%of global CO2 emissions.Returns Ecommerce fashion purchases has the added environmental impact of many items being returned and shipping items back and forth can only exacerbate the transportation carbon emissions.There is the added impact here of packaging,which is
199、 often consigned to waste when opened.When returned and resold,these goods are subsequently repacked,vastly increasing packaging waste.Disposal Both fast and slow fashion items eventually come to the end of their useful life and need to be disposed of.Currently,much of this is sent to landfill both
200、in the market where it was used and overseas or is incinerated.Both produce vast quantities of CO2 and other toxic chemicals.Dumping in places such as the Atacama Desert or in the sea is also starting to become a headline-grabbing alternative,with clothing washing up on beaches worldwide in vast qua
201、ntities.Biodegradable materials can help reduce this widespread marine damage.Shutterstock26|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUSFashion consumers:a transatlantic focusThe UK and the US are two of the biggest markets for online fashion,so what does ea
202、ch one look like up close?UK online shoppers at a glanceWHO:500 UK consumers aged 16 to 79 in July 2023WHERE:17%live in a village or smaller,36.8%live in a town,26.2%live in a small city,20%live in a large cityWHEN:4.2%make on online purchase at least once a day,33%make an online purchase more than
203、once a week,46.8%make one more than once a month,12.2%make one more than once every three months,3.8%make one more than once a year or lessWHY:Direct delivery to their home is the primary reason among 45%for shopping online,40%for cheaper prices,38%for time saving,32%for offers,29%for greater choice
204、,27.5%for ease,23%for always open,15%to compare and contrastWHAT:Fashion and apparel is the most popular online category for 51%of UK shoppers,groceries 50%,cosmetics and beauty 40%,homewares 38%,sports and leisure goods 38%,music TV and films 37%,books 37%,consumer electronics 30%,flowers and gifts
205、 28%US online shoppers at a glanceWHO:500 US consumers aged 16 to 82 in July 2023WHERE:14.4%live in a village or smaller,31.4%live in a town,28.6%live in a small city,25.6%live in a large cityWHEN:5%make on online purchase at least once a day,31%make an online purchase more than once a week,42%make
206、one more than once a month,16%make one more than once every three months,7%make one more than once a year or lessWHY:Direct delivery to their home is the primary reason among 48%for shopping online,37%for cheaper prices,36%for time saving,33.5%for offers,28.5%for greater choice,23%for ease,24%for al
207、ways open,15%to compare and contrastWHAT:Groceries are the most popular online category for 52%of US shoppers,fashion and apparel 51%,cosmetics and beauty 42%,consumer electronics 40%,homewares 35.5%,books 33%,hobby supplies 31%,music film and TV 30%,sports and leisure 30%27|RetailX|September 2023RX
208、SFS23RP 2023 RXSFS23RP-GB-CS-20-v3Monthly fashion online shopping expense,United Kingdom,2023Based on 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:In the last year,how much have you spent on average permonth buying fashion products?Source:ConsumerXRetailX 202311%50%21%11%5%2%More than
209、$1,300$640-$1,300$320-$640$130-$320$13-$130Less than$13Consumer attitudes to online fashion shopping in the UK and US are very similar.Each is a mature ecommerce market with tech savvy and well-connected shoppers.As a result,online fashion shopping is well established.Keeping up with fashion trends
210、is important or very important to 37%of UK consumers and a broadly comparable 42%of US consumers(see over).However,where they turn to sate this need does differ.75%of UK consumers are inclined to shop with brands they know or recognise,while 55%of their opposite numbers in the US do so,opting instea
211、d to spread where they shop around a host of sites.As we shall see,this behaviour is driven by cost and choice primarily and exposes how there are many more online fashion retail options for US shoppers than those in the much smaller UK market.The impact of recommendations and social media are near
212、identical in the two markets,again reflecting their similar levels of maturity.This greater choice and the wider use of ecommerce in the US sees these shoppers,on average,spend slightly more online on fashion,with 61%of UK shoppers spending under$130 per month,compared with 53%in the US,where 27%are
213、 spending between$130 and$320 a month.UK and US consumers Consumer spends,trends and attitudesRXSFS23RP-US-CS-20-v3Monthly fashion online shopping expense,United States,2023Based on 500 online shoppers in the USA(aged 16-82),Jul 2023.Question:In the last year,how much have you spent on average permo
214、nth buying fashion products?Source:ConsumerXRetailX 202314%39%27%11%6%3%More than$1,300$640-$1,300$320-$640$130-$320$13-$130Less than$13GLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS28|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS29|RetailX|September 2023RXS
215、FS23RP 2023 Cost is the overarching driver for shopping online fashion in both markets among 36%of UK shoppers and 35%of those in the US.However,when looking at the top three reasons,cost is more important to UK shoppers than those in the US.The styles available and quality of products are the key d
216、rivers for looking online to purchase fashion in both countries.While the internet offers a much wider choice of items,consumers are currently much more price-conscious than anything else.They still want to shop fashion,but with cost-of-living pressures still present,are doing so with greater circum
217、spection.Interestingly,68%of both US and UK consumers rate cost as one of their top three drivers for shopping fashion online,despite the UK economy being subject to much higher interest rates,higher inflation and lower performance and confidence than that of the US at the time of the survey(July 20
218、23).While nowhere near as important to consumers,the environmental impact of manufacture is starting to show up as a top three driver for some consumers.It is currently still less important to them than cost and choice but it is more important than whether the goods can be recycled or if they are be
219、ing endorsed by influencers.It marks a subtle shift in how consumers are driven to buy online fashion and shows that,despite cost-of-living issues,the environmental impact continues to strike a chord.What drives online fashion consumers in the US and UK?RXSFS23RP-GB-CS-3-v4Importance of factors as d
220、rivers of fashion purchase,United Kingdom,2023Based on 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:Please rank the following factors in terms of importancewhen choosing to buy fashion products(1-most important,7-least important)Source:ConsumerXRetailX 202336%19%14%10%8%8%5%18%24%22%1
221、1%7%10%8%14%17%19%17%12%12%10%10%11%14%20%18%16%11%6%10%13%15%22%17%17%7%12%11%16%19%19%17%9%8%6%11%14%18%33%Whether people I admire are wearing something similarHow recyclable or biodegradable the product isThe environmental impact of the materials,manufacturing,and shippingHow easy it is to return
222、 an item I dislikeThe quality of materials and manufacturing and the products durabilityThe styleThe cost7654321RXSFS23RP-US-CS-3-v2Importance of factors as drivers of fashion purchase,United States,2023Based on 500 online shoppers in the USA(aged 16-82),Jul 2023.Question:Please rank the following f
223、actors in terms of importancewhen choosing to buy fashion products(1-most important,7-least important)Source:ConsumerXRetailX 202335%21%20%7%5%5%5%17%23%21%15%8%9%7%15%20%20%17%10%11%7%10%15%11%20%14%16%13%7%9%10%16%20%23%15%5%9%11%12%24%21%18%9%6%13%19%14%34%Whether people I admire are wearing some
224、thing similarThe environmental impact of the materials,manufacturing,and shippingHow recyclable or biodegradable the product isHow easy it is to return an item I dislikeThe quality of materials and manufacturing and the products durabilityThe styleThe cost7654321GLOBAL FASHION REPORT 2023|A TRANSATL
225、ANTIC FOCUS30|RetailX|September 2023RXSFS23RP 2023 The key to online fashion sales for the advanced clientele found in the UK and US lies in photography and images.Conveying the look and,to some extent,the feel of clothing online has long been seen as one of the main barriers to online fashion takin
226、g flight.The data on fashion ecommerce globally show that this is no longer the case,with both UK and US consumer bases placing imagery and good photography at the heart of what has made fashion ecommerce work.According to RetailX consumer data,both UK and US online fashion shoppers are drawn to eco
227、mmerce sites that feature good photography.In the UK,89%of consumers say that photography from multiple angles and in different light conditions is important or very important factors in choosing online fashion stores in which to shop.In the US,that figure sits at a comparable 81%.As technology and
228、bandwidth have improved,the role of video in showcasing the flow and cut of styles has also started to garner greater relevance in the online fashion shopping journey and is now seen as important or very important by 54%of UK consumers.The impact of video on US consumers,while still important,sits a
229、t a much lower 44%.Counter-intuitively,this discrepancy is actually the result of the US consumer and US online fashion world being more technically advanced than that of the UK.Consumer choice of online storesRXSFS23RP-GB-CS-6-v4Importance of factors for online store choice,United Kingdom,2023Based
230、 on 495 online shoppers in the UK(aged 16-79),Jul 2023.Question:How important to you is the availability of the followingfeatures when choosing which online store to shop from?Source:ConsumerXRetailX 202333%16%20%49%38%36%14%28%22%Videos of the products being modelled or used by othersPhotos from se
231、veral angles and in di?erent light conditionsAugmented reality technology that shows me what I would look like wearing or using the productVery unimportantUnimportantNeither important nor unimportantImportantVery importantRXSFS23RP-US-CS-6-v2Importance of factors for online store choice,United State
232、s,2023Based on 478 online shoppers in the USA(aged 16-82),Jul 2023.Question:How important to you is the availability of the followingfeatures when choosing which online store to shop from?Source:ConsumerXRetailX 202333%17%26%48%38%26%28%21%15%Videos of the products being modelled or used by othersPh
233、otos from several angles and in di?erent light conditionsAugmented reality technology that shows me what I would look like wearing or using the productVery unimportantUnimportantNeither important nor unimportantImportantVery importantGLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS31|RetailX|Septemb
234、er 2023RXSFS23RP 2023 In the US,there is a greater draw towards much higher-tech solutions to look and feel issues online.For example,a similar proportion of US shoppers(38%)sees augmented reality(AR)showing what the clothes would look like on them as being important or very important when choosing
235、a vendor.This is much more in line with the 44%of UK consumers who rely on video.AR,meanwhile,sits at a lowly 28%in the UK,where the technology is far less widely available and isnt,currently,part of the online fashion shopping zeitgeist.This is backed up by further RetailX data showing that 82%of U
236、S shoppers rate the ability to virtually try on clothing from fashion retailers as important or very important.In the UK,this sits at a comparable 81%,indicating that,while UK shoppers dont yet expect AR and other virtual try-on tools,they would see them as a distinct advantage when shopping fashion
237、 online.Retailers that add this tech to their websites are therefore likely to sell more,upping margin.We have already seen how US consumers spend more,on average and more regularly,than their UK counterparts,something that can partly be attributed to the greater use of video and AR as tools in onli
238、ne fashion retail.Allowing better selection and the ability to virtually try on goods can also help cut returns,generating particularly impressive savings for many online fashion retailers operating on very tight margins.RXSFS23RP-GB-CS-7-v4Importance of try on clothing availability for fashion reta
239、iler choice,United Kingdom,2023Based on 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:How important is the availability of clothing to try on in astore when selecting a fashion retailer?Source:ConsumerXRetailX 202333%48%15%4%1%Very unimportantUnimportantNeither important nor unimportan
240、tImportantVery importantRXSFS23RP-US-CS-7-v3Importance of try on clothing availability for fashion retailer choice,United States,2023Based on 500 online shoppers in the USA(aged 16-82),Jul 2023.Question:How important is the availability of clothing to try on in astore when selecting a fashion retail
241、er?Source:ConsumerXRetailX 202338%44%15%3%0%Very unimportantUnimportantNeither important nor unimportantImportantVery importantGLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS32|RetailX|September 2023RXSFS23RP 2023 While try on tech and better imagery and videos play a significant role in the consum
242、ers choice of which fashion websites they shop from,delivery is also a key consideration.While many consumers are motivated by price and will be attracted to sites that offer them good sight of the merchandise,getting it quickly is often what clinches the sale.According to RetailX survey data,88%of
243、both UK and US consumers cite delivery time as important or very important when looking to buy fashion online.Across both markets,speed on all or more than half of orders is a key factor.In the UK,28%of shoppers expect fast delivery on all orders,while 53%demand it on more than half.In the,US the sp
244、lit is a similar 32%for all and 51%for more than half.For consumers,speed in fashion is of the essence for a number of reasons.Firstly,fashion shopping has long been an impulse purchase both physically and online with shoppers browsing,finding and buying as much for the serotonin hit as for staying
245、on-trend.The notion that they can buy it and have it same-day,or worse case,next-day feeds into this impulsive approach online.Secondly,many shoppers may well be looking for an item or outfit for a particular occasion and need it quickly,much as they might had they headed to a The role delivery play
246、s in consumer behaviourRXSFS23RP-GB-CS-4-v4Importance of online purchase delivery time,United Kingdom,2023Based on 495 online shoppers in the UK(aged 16-79),Jul 2023.Question:For online orders in particular,how important is the deliverytime?Source:ConsumerXRetailX 202338%50%11%1%0%Very unimportantUn
247、importantNeither important nor unimportantImportantVery importantRXSFS23RP-US-CS-4-v3Importance of online purchase delivery time,United States,2023Based on 478 online shoppers in the USA(aged 16-82),Jul 2023.Question:For online orders in particular,how important is thedelivery time?Source:ConsumerXR
248、etailX 202340%48%10%2%1%Very unimportantUnimportantNeither important nor unimportantImportantVery importantGLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS33|RetailX|September 2023RXSFS23RP 2023 RXSFS23RP-GB-CS-5-v3Share of online orders for which delivery time is important,United Kingdom,2023Based
249、on 495 online shoppers in the UK(aged 16-79),Jul 2023.Question:For what fraction of your online orders is delivery timeimportant?Source:ConsumerXRetailX 202328%53%17%2%NoneFewer than halfMore than halfAllRXSFS23RP-US-CS-5-v3Share of online orders for which delivery time is important,United States,20
250、23Based on 478 online shoppers in the USA(aged 16-82),Jul 2023.Question:For what fraction of your online orders is delivery timeimportant?Source:ConsumerXRetailX 202332%51%15%1%NoneFewer than halfMore than halfAllconventional boutique.Being able to order knowing it is coming imminently for this outi
251、ng again feeds into consumer mores.The final consumer driver lies in the somewhat shady world of serial returns,where the shopper buys multiple examples of the item they want in a range of sizes and colours and wants them to arrive ASAP so that they can try them and return the ones that dont work.Wh
252、ile retailers dont like this and video,AR and good imagery can help cut it down shoppers still see this as the instant way to get what they want.Aside from the serial returns aspect,providing rapid delivery on items is proven across all ecommerce to help drive conversions.In such a competitive marke
253、t as online fashion,where price and choice are fairly uniform across like-for-like competitors,it is those merchants that can deliver rapidly that will get the sale.Data suggests that not only does rapid shipping lead to more purchases and higher average order value,it also suggest that 41%of consum
254、ers are willing to pay more to make this happen1.1 FASHION REPORT 2023|A TRANSATLANTIC FOCUS34|RetailX|September 2023RXSFS23RP 2023 Consumers are driven to use online fashion sites that offer competitive pricing,wide selections,good technology and fast delivery but how do they know which ones do wha
255、t?Here,newsletters,advertising,social media ads and even billboards and magazines continue to play a key role.In 2021,the US apparel and accessories sector spent$656mn on traditional advertising1,while the global spend on social media marketing sits at around$173bn each year2.But does it work?Accord
256、ing to RetailX consumer data,61%of UK and 57%of US consumers see fashion retailer comms content as somewhat relevant(see over).Just 11%in the UK and 22%in the US see it as very relevant.Conversely,43%of both UK and US consumers are receptive to fashion retailer newsletters more than once a week some
257、thing put into context by the 17%and 21%of UK and US consumers respectively who say they are never receptive.Interestingly,72%of UK fashion shoppers and 77%of those in the US are somewhat or very comfortable with sharing personal data with fashion retailers in return for a better targeting of goods,
258、offers and discounts.1 and privacy concernsRXSFS23RP-GB-CS-10-v4Attitudes towards personal information sharing with fashion retailers,United Kingdom,2023Based on 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:How comfortable are you sharing your personal informationwith fashion stores i
259、n exchange for more personalized experiences or discounts?Source:ConsumerXRetailX 202314%58%22%7%Very uncomfortableSomewhat uncomfortableSomewhat comfortableVery comfortableRXSFS23RP-US-CS-10-v3Attitudes towards personal information sharing with fashion retailers,United States,2023Based on 500 onlin
260、e shoppers in the USA(aged 16-82),Jul 2023.Question:How comfortable are you sharing your personalinformation with fashion stores in exchange for more personalized experiences or discounts?Source:ConsumerXRetailX 202326%51%15%8%Very uncomfortableSomewhat uncomfortableSomewhat comfortableVery comforta
261、bleGLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS35|RetailX|September 2023RXSFS23RP 2023 RXSFS23RP-GB-CS-8-v4Regularity of fashion retailer newsletter reception,United Kingdom,2023Based on 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:How regularly do youreceive newsletters or other
262、noti?cations from fashion brands and retailers,on average?Source:ConsumerXRetailX 20239%34%30%10%17%Never or less than once a yearMore than once a yearMore than once a monthMore than once a weekMore than once a dayRXSFS23RP-GB-CS-9-v4Fashion retailer communication content relevance,United Kingdom,20
263、23Based on 413 online shoppers in the UK(aged 16-79),Jul 2023.Question:Considering theannouncements you receive from fashion retailers about discounts,new products,or generalinformation in their newsletters,how relevant is their content to you?Source:ConsumerXRetailX 202311%61%25%3%IrrelevantSomewha
264、t irrelevantSomewhat relevantVery relevantRXSFS23RP-US-CS-8-v3Regularity of fashion retailer newsletter reception,United States,2023Based on 500 online shoppers in the USA(aged 16-82),Jul 2023.Question:How regularly do youreceive newsletters or other noti?cations from fashion brands and retailers,on
265、 average?Source:ConsumerXRetailX 202311%32%29%7%21%Never or less than once a yearMore than once a yearMore than once a monthMore than once a weekMore than once a dayRXSFS23RP-US-CS-9-v4Fashion retailer communication content relevance,United States,2023Based on 394 online shoppers in the USA(aged 16-
266、82),Jul 2023.Question:Considering theannouncements you receive from fashion retailers about discounts,new products,or generalinformation in their newsletters,how relevant is their content to you?Source:ConsumerXRetailX 202322%57%18%3%IrrelevantSomewhat irrelevantSomewhat relevantVery relevantGLOBAL
267、FASHION REPORT 2023|A TRANSATLANTIC FOCUS36|RetailX|September 2023RXSFS23RP 2023 With sustainability increasingly playing a role in how consumers choose the brands that they shop from,how retailers convey their own sustainability credentials now has the power to influence shoppers to buy from one re
268、tailer over another.Where once it was enough just making bold claims as to what a brand or retailer was doing to lessen its environmental impact,consumers in the UK and the US are now wise to green washing and demand a much higher level of justification for any claim being made.In the UK,46%of consu
269、mers want to see transparent information about products and manufacturing,yet 31%demand independent verification of these claims.Only 11%believe company claims with no evidence.The picture in the US is similar,with 49%wanting to see transparency about manufacture and products,27%wanting that to be i
270、ndependently verified and just 8%taking the companys word for it.This is indicative of the increasing reluctance of consumers especially younger ones to accept unsubstantiated green claims.More importantly,this lack of trust shapes where and how they shop,since they eschew brands and retailers that
271、are considered bad at sustainability practices,as well as those that dont back up the claims they make about the good practices they have in place.UK and US consumer views on sustainabilityRXSFS23RP-GB-CS-11-v6Requirements for trusting fashion brands sustainability claims,United Kingdom,2023Based on
272、 500 online shoppers in the UK(aged 16-79),Jul 2023.Question:Which of the following would make you trust fashion brandswhen they say they are being sustainable?Source:ConsumerXRetailX 202311%46%31%13%None of the aboveIndependent veri?cationTransparent information about products and manufacturingThe
273、companys statements on the matter without providing evidenceRXSFS23RP-US-CS-11-v3Requirements for trusting fashion brands sustainability claims,United States,2023Based on 500 online shoppers in the USA(aged 16-82),Jul 2023.Question:Which of the following would make you trust fashionbrands when they
274、say they are being sustainable?Source:ConsumerXRetailX 20238%49%27%16%None of the aboveIndependent veri?cationTransparent information about products and manufacturingThe companys statements on the matter without providing evidenceGLOBAL FASHION REPORT 2023|A TRANSATLANTIC FOCUS37|RetailX|September 2
275、023RXSFS23RP 2023 The fashion industry finds itself in a place where the only constant is change.With the knock-on effect of Covid-19 continuing to impact everything from consumer spending to supply chains,industry leaders have torn up the old rulebook to place a renewed focus on profitability,custo
276、mer experiences,and agility in pursuit of growth.Ever-present concerns like growing average order values,reducing abandonment and moving excess stock have been compounded by a host of fresh challenges.However,of the retail verticals impacted by the same concerns,fashion has arguably been among the q
277、uickest to respond.Take the example of sustainability.While advertising campaigns initially mirrored consumers rising appetite for eco-conscious brands,the cost of living crisis felt around much of the developed world has led to reports of shoppers now valuing price over sustainable fashion.Brands t
278、hemselves dont appear to have backtracked on reducing their carbon GLOBAL FASHION REPORT 2023|PARTNER PERSPECTIVESimon Bird,Co-Founder and CEO,RevLifterHow agility is on trend for successRevLifter gives retailers like Foot Locker,ASOS,M&S,and New Balance the insight and control they need for profita
279、ble growth.By delivering intelligent offers based on real-time customer signals,RevLifters innovative platform helps brands solve challenges around abandonment,managing inventory,and generating profitable Expert insightfootprint,but economic pressures have certainly led to rapid changes in their cor
280、e messaging and priorities.Talk of pricing brings us onto a thorny subject:margins.Discounts have become more prevalent in recent months as brands look to encourage purchasing from cash-strapped consumers.Rather than turning to sitewide offers,forward-thinking brands have opted for a more selective
281、approach by issuing incentives only when it makes business sense.Think of small discounts for customers showing signs of abandoning their cart or rewards for spending above a certain amount.Stock levels are another swinging pendulum to contend with and an area where agility pays out.More than half o
282、f UK fashion retailers(62%)were left with excess stock after a slow start to 2023.Meanwhile,reports indicate a slow recovery from the inventory pileup that faced US apparel brands in 2022.Its been no surprise to see fashion brands increasing their daily or weekly deals to move their low-selling stoc
283、k,offering free products when spending goes above a certain level,and using product recommendations to push them as complimentary suggestions.From RevLifters perspective,the fashion brands rising to the current challenges and capitalising on new opportunities share a common trait.They can react to c
284、hanging circumstances and priorities through an intelligent offer strategy.If protecting margin is an issue,brands should only issue discounts to convert priority customers or highly profitable sales.Some fashion retailers even use machine learning and artificial intelligence to assess whether a spe
285、cific visitor needs an incentive to convert based on similar journeys.If moving excess stock is a key challenge,brands need tools and on-site features to push certain products when the opportunity arises.The same advice applies to increasing order values by cross-selling customers through recommenda
286、tions.Fashion shoppers largely expect tailored experiences,interactions,and offers.As brands actively look to safeguard margins,it makes sense to treat customers as individuals and determine what they need to generate a positive outcome.In the current climate,it seems best to save one-size-fits-all
287、for accessories rather than discounts.38|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|LARGEST 100The online fashion space has come a long way over the past 10 years,but the same problems remain.Carts are continually abandoned.Excess stock is hard to move.As for order values,they c
288、ould always do with a nudge in the right direction.Retailers use promotions to solve these challenges.However,theyre often deployed as a short-term fix.Sitewide offers dig into margins and fail to provide a personalised experience.Customers demand incentives,but retailers guess their way around plan
289、ning and delivering them.Enter RevLifters Intelligent Offer Platform.The Intelligent Offer Platform gives brands the insight and control they need for profitable growth.Rather than treating every customer the same,it deploys offers based on real-time data.The platform is a single place for creating,
290、launching,managing,and optimising intelligent incentives.Retailers can reduce abandonment by showing offers when customers display exit-intent signals.They can preserve margin by only issuing discounts for high-value customers.They can recommend the right products when the right chance presents itse
291、lf.In an era where sitewide discounts have become unviable,RevLifters platform is giving fashion brands a profitable path.The Solution to Fashions Biggest ChallengesTrusted by leading brandsFind out moreBook a demo at: 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|LARGEST 100Fashion is both a global
292、 phenomenon and one that is wedded to local culture,customs and tastes.The Largest 100 global online fashion sellers offer an intriguing mixture of massive,internationally renowned retailers,brands and marketplaces,sitting alongside sellers that are either regionally or even country-specific in focu
293、s.The two most trafficked sites globally are Zalando and Shein,both effectively fashion marketplaces selling their own brand and other brand fashion.Zalando generates much of its traffic from the DACH region in Europe,which accounts for some 40%of its sales.However,it has grown to have a significant
294、 presence in 25 nations,covering all EU countries,the UK and Romania,Slovenia and Estonia.Shein,by contrast,generates a similar amount of traffic to Zalando from selling globally to 41 countries spread across every region of the world.The bulk of its traffic comes not from China or even Asia,but fro
295、m the US,followed by Brazil and France.Indeed,it doesnt sell in China,only producing goods there.This means that it can sell without paying Chinese VAT and consumer taxes,while also paying lower Chinese corporation tax.Largest 100 global fashion sellersThe brands,retailers and marketplaces that domi
296、nate the global fashion market cover a broad spectrum of sales modelsLargest 100 global fashion sellersRETAILERSZALANDOSHEINH&MZARAKOHLSUNIQLOGAPNORDSTROMBONPRIXMYNTRAFARFETCHEOBUWIE.PLREDOUTE,LAURBAN OUTFITTERSZAPPOSNEXTDAFITILAMODADSWRESERVEDSSENSESAKS FIFTH AVENUEANTHROPOLOGIEDOMAINZALANDO.DESHEI
297、N.COMHM.COMZARA.COMKOHLS.COMUNIQLO.COMGAP.COMNORDSTROM.COMBONPRIX.DEMYNTRA.COMFARFETCH.COMEOBUWIE.COM.PLLAREDOUTE.FRURBANOUTFITTERS.COMZAPPOS.COMNEXT.CO.UKDAFITI.COM.BRLAMODA.RUDSW.COMRESERVED.COMSSENSE.COMSAKSFIFTHAVENUE.COMANTHROPOLOGIE.COMTRAFFIC593,245,963581,976,568290,727,816282,682,116260,127
298、,390191,443,546187,447,576180,729,05294,854,26691,053,23889,838,22376,450,37074,218,70872,906,80371,876,123673,313,2065,463,11063,120,92356,401,34452,073,75250,894,77950,168,53049,904,326HQ LOCACTIONGERMANYCHINASWEDENSPAINUNITED STATES OF AMERICAJAPANUNITED STATES OF AMERICAUNITED STATES OF AMERICAG
299、ERMANYINDIAUNITED KINGDOMPOLANDFRANCEUNITED STATES OF AMERICAUNITED STATES OF AMERICAUNITED KINGDOMBRAZILRUSSIAUNITED STATES OF AMERICAPOLANDCANADAUNITED STATES OF AMERICAUNITED STATES OF AMERICA40|RetailX|September 2023RXSFS23RP 2023 Other key international players on the list are Swedens H&M and S
300、pains Zara,both of which are retail brands with their own ranges and,while having HQs in each of these countries,have considerable international reach.Traffic wise,H&M and Zara are neck-and-neck,both generating around half the amount of traffic seen by Zalando and Shein.This suggests that the market
301、place model suits fashion shoppers and brands more than the dedicated brand model.While well-known fashion brands figure prominently in the list of Largest 100 sellers,it is these marketplace sites pulling together variety and range that have the edge in terms of generating traffic.It is worth notin
302、g that many of the brands on this list will also be generating significant traffic through these marketplace sites,adding to their reach.BERSHKAMUSINSAYOOXGRAILEDTHREDUPLOUIS VUITTONHUDSONS BAYAJIOSHOWROOMPRIVEYESSTYLEDILLARDSNEIMAN MARCUSARITZIAICONIC,THELEVISHOLLISTERSTRADIVARIUSSHOPSTYLEPATAGONIA
303、FASHION NOVARENNERSINSAYABOUTYOUCONVERSEMADEWELLMASSIMO DUTTIBUYMABERSHKA.COMMUSINSA.COMYOOX.COMGRAILED.COMTHREDUP.COMLOUISVUITTON.COMTHEBAY.COMAJIO.COMSHOWROOMPRIVE.COMYESSTYLE.COMDILLARDS.COMNEIMANMARCUS.COMARITZIA.COMTHEICONIC.COM.AULEVI.COMHOLLISTERCO.COMSTRADIVARIUS.COMSHOPSTYLE.COMPATAGONIA.CO
304、MFASHIONNOVA.COMLOJASRENNER.COM.BRSINSAY.COMABOUTYOU.DECONVERSE.COMMADEWELL.COMMASSIMODUTTI.COMBUYMA.COM47,735,78446,778,77143,385,34742,257,82139,851,70539,411,57438,564,61737,947,15137,394,33537,102,01136,570,20035,606,79733,301,08233,297,93032,960,37032,279,785316,750,1631,488,32031,392,06630,371
305、,60329,443,72329,142,21528,657,49527,762,69927,724,62327,431,80627,131,124SPAINSOUTH KOREAITALYUNITED STATES OF AMERICAUNITED STATES OF AMERICAFRANCECANADAINDIAFRANCEHONG KONGUNITED STATES OF AMERICAUNITED STATES OF AMERICACANADAAUSTRALIAUNITED STATES OF AMERICAUNITED STATES OF AMERICASPAINUNITED ST
306、ATES OF AMERICAUNITED STATES OF AMERICAUNITED STATES OF AMERICABRAZILPOLANDGERMANYUNITED STATES OF AMERICAUNITED STATES OF AMERICASPAINJAPANGLOBAL FASHION REPORT 2023|LARGEST 10041|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|COMPANY PROFILEFounded in 2000 in Bristol in the UK,Aso
307、s pioneered online fashion retail,targeting young,web-savvy adults with affordable online fast fashion.As a result,when the pandemic struck,it was well placed to service the switch to online shopping and its revenues show just how that worked.The company has tracked upwards at a rapid pace since 201
308、9,growing by 22%in 2020 and a further 18%in 2021.Now selling more than 850 brands,including its own-label items,Asos has morphed into a quasi-marketplace for fashion,selling and shipping to 196 countries globally.However,it is starting to face growing competition.Where it made gains in lockdown,many
309、 other fashion retailers are starting to catch up,having had almost two years to reinvigorate their online services.This can be seen in its shrinking web traffic across the analysis period,falling 18%in 2022.In response,Asos purchased the Topshop,Topman and Miss Selfridge brands from the collapsed A
310、rcadia group in 2021,as well as buying the Topshop flagship store on Londons Oxford Street to create a physical retail presence.Sales of Topshop brands on the Asos platform grew by more than 200%Asos at a glanceCompany:AsosHQ:Paris,London,EnglandFounded:2000Employees:3,351Revenues 2022:$4.99bn(3.93b
311、n)Web visits 2022:700mnFashion segments:Apparel,footwear,accessories,eyewear,cosmetics and groomingBrands:850 brands from all over the world,including but not limited to:Abercrombie&Fitch,Adidas,All Saints,Asics,Asos,Barbour,Ben Sherman,Calvin Klein,Caterpillar,Clarks,Converse,Diesel,Dr Martens,Este
312、e Lauder,Fred Perry,French Connection,GANT,Gillette,Helly Hanson,Hollister,Jack Wolfskin,Kangol,Kickers,Lyle&Scott,Moschino,New Balance,Office,Paul Smith,Quick Silver,Ray-ban,River Island,Schuh,Spitfire,Timberland,The North Face,Topman and VansAsosyear-on-year,with the fastest growth in the UK,Germa
313、ny and the US.However,increasing competition and business inefficiencies baked in by the companys growth saw the company post a 31.9mn pre-tax loss in the year to 31 August 2022,despite sales of almost 4bn.To address this,the company has turned to revamping its marketplace technology stack and has t
314、eamed up with end-of-line luxury fashion marketplace Secret Sales in a bid to right-size its portfolio.It has also rolled out AI to create better targeted offers to customers that will,says the company,“surprise and delight customers with relevant offers”.42|RetailX|September 2023RXSFS23RP 2023 GLOB
315、AL FASHION REPORT 2023|COMPANY PROFILEFounded in California in 1975,Charlotte Russe named after an obscure 19th Century dessert created for George IIIs wife Queen Charlotte and translated as Russian Charlotte is a US-only retailer of womens clothes,aimed at those aged between 15 and 35.The company o
316、perates two different chains of apparel stores,Charlotte Russe and Rampage.The Charlotte Russe stores target women who want established fashions at reasonable prices,while Rampage stores offer higher priced,more cutting-edge clothes and accessories.Following rapid growth in the mid-1990s,the company
317、s fortunes waned and the two brands were merged by the investment firm of Saunders Karp&Megrue(SKM).These new owners had expansion plans,evolving it into a national chain of shopping mall stores.SKM took Charlotte Russe public in 1999 until Advent International acquired it in 2009.As President and C
318、EO,Jenny Ming led Charlotte Russe into a private holding once again.However,the market for mall-led fast fashion saw a marked decline during the 2010s and sales started to slide once more.The brand was seen to be increasingly out of line with fast-paced changes to fast fashion and the company eventu
319、ally filed for Chapter 11 bankruptcy protection on 4 February 2019,a victim like so many fast fashion retailers of rising ground rents,falling footfall and the increasing dominance of pureplay fashion retailers.Charlotte Russe at a glanceCompany:Charlotte RusseHQ:San Diego,California,USAFounded:1975
320、Employees:6,500Revenues 2022:$42mnWeb visits 2022:2.3mnMarkets operational in:United StatesFashion segments:Womens own brand apparel,footwear and accessoriesCharlotte RusseTwo months later,in April 2019,the brand had emerged from bankruptcy and was bought by Toronto-based YM Inc.Today,it operates st
321、ores and ecommerce across 48 of the 50 US states and has 194 stores.The brand has attracted new clients during the 2020s through concentrating on ecommerce,with its free and fast delivery appealing to users,as well as the hefty discounts it offers.This approach has seen web traffic numbers start to
322、improve,with the rapid decline in sales seen in 2020 starting to be reversed in 2021 and 2022.43|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|COMPANY PROFILEFounded in 1890 in rainy Boston by Marquis Mills Converse,the Converse&Pike company was created to sell waterproof rubber bo
323、ots to bedraggled locals.Coincidentally,a year later,James Naismith nailed a peach basket high up a wall in Kansas,inventing the game of basketball.Fast forward to 1909 and the newly named Converse Rubber Shoe company is shifting 5,500 pairs of rubber galoshes a day,while also creating rubber-soled
324、shoes the non-slip properties of which prove advantageous in the small but growing world of basketball.With charismatic salesman Charles Chuck Taylor taking to the road wearing the All Star basketball boot,the company soon grew alongside the sport of basketball into a national brand and national all
325、-American sport.Through to the mid-1970s,Converse had a near monopoly on sports shoes,until a surge in street sports fashion saw the market become increasingly crowded with upstart brands such as Nike,Adidas and Puma.Although its high-tops regained popularity in the 1980s as casual footwear,Converse
326、 eventually became too dependent on the All Stars basketball brand,whose market collapsed in 1990.By 2000,Converse was slipping repeatedly into receivership and the company eventually filed for bankruptcy in January 2001.That March,its last manufacturing plants in the US closed down.Converse at a gl
327、anceCompany:ConverseHQ:Boston,Massachusetts,USAFounded:1908Employees:4,407Revenues 2022:$2.35bnWeb visits 2022:28mnMarkets operational in:91 countries across North America,Europe,Asia and AfricaFashion segments:Footwear,apparel and accessoriesBrands:ConverseConverseIn April 2001,Footwear Acquisition
328、s purchased the brand from bankruptcy.Then,in July 2003,rival Nike paid$309mn for the company.Taking the brand online in 2010 has seen Converse cement its position in global fashion,with web traffic to the site seeing impressive growth in 2019 and 2020,rising by 44.4%during the pandemic.After a corr
329、ection in 2021 once stores reopened,2022 saw a 42%growth in online sales of Converse worldwide.The bulk of this ecommerce growth has been driven by the domestic US market,which accounts for around 75%of the companys online sales.However,its shoes are sold increasingly online worldwide by other onlin
330、e fashion and footwear retailers,which is also generating sales revenue growth for the company.In 2023,Converse turned over$2.35bn.44|RetailX|September 2023RXSFS23RP 2023 GLOBAL FASHION REPORT 2023|COMPANY PROFILEOriginally part of Woolworths,Foot Locker has become a staple of malls and high streets
331、 in 29 countries worldwide and saw significant growth across 2020 through to 2022.Despite sales falling 11%in the opening quarter of 2023,the US-based footwear retailer is still seen as one to watch in the industry due to its continuing ability to morph its strategy in line with the ever-changing ma
332、rket.Foot Locker currently sees around 17%of its global sales coming from online,although it plans to increase that to 25%by 2026,generating$2.5bn in revenue digitally.While strong online growth in lockdown saw a correction in 2022,the retailer is keen to develop its digital sales.While Foot Locker
333、currently sees a lower proportion of its sales coming from online compared to its rivals,it does have a very high digital engagement with its customers.95%of Foot Locker customers engage with the brand online in some way,be that viewing a social media post or reserving an in-demand product.Foot Locker plans to leverage this to create a leaner,omnichannel business.Part of this process saw the compa