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1、2023 Korn Ferry China Consumer CEO Survey9 SECTORSPersonal Care&Home CareFood&BeverageLuxury FashionQSRRetail ChainApparel,Footwear&AccessoriesBeautyConsumer ElectronicsInternet&OthersRETAILFMCG57 CEOSSummary Findings Market has become more conservative in economic and industry outlook compared to s
2、ix months ago.Many companies are expecting stronger recovery in 2025 55%of surveyed CEOs anticipate actual 2023 below budget Consumer polarization becomes more obvious.Downgrade in spending clearly a pattern across all sectors Channel mix seems to stabilize in 2023.Limited changes in both physical d
3、istribution and online business Companies look to build/develop talents from within.Focus is to retain top talents and drive productivity versus attracting from outside19%46%33%2%0%59%33%2%0%6%2023 FebHow optimistic or pessimistic are you about the future consumer industry outlook over the next 12 m
4、onths?Q1Very OptimisticOptimisticNeutralPessimisticVery Pessimistic2023 Sep 80%surveyed CEOs are neutral or pessimistic about the outlookHow is your business currently trending in comparison to 2022?Q244%14%Slightly lower than 20225%Considerably lower than 20229%About the same or no change28%Conside
5、rably higher than 2022Somewhathigher than 2022How do you forecast your companys business performance in 2023?Q3Significantly exceed target10%35%46%Meet or slightly exceed targetSlightlybelow targetSignificantly below target9%55%surveyed CEOs forecast their 2023 results below target16%7%14%26%23%14%=
6、0%,=5%,=10%,=15%,=20%Half of surveyed CEOs anticipate 0-10%growth for 2023Winners(top 15-20%)take all?What is the%growth you anticipate for your sector in 2023?Q48 out of 57 surveyed CEOs anticipate sector decline in 2023What is the%growth you anticipate for your sector for 2024?Q5Market is much mor
7、e conservative about 2024 growth5%12%18%28%32%5%=0%,=5%,=10%,=15%,=20%Would premiumization continue to be a driving force of your business in the next 12 months?Q62023 Feb2023 SepN/ANoYes51%11%63%35%2%38%FMCG CEOs 61%11%N/ANoYes28%Less premiumization FMCGWould you anticipate consumer downgrade their
8、 spending in your category in the next 12 months?Q7N/ANoYes60%26%14%23%75%2%A clear trend on consumer downgrade their spending2023 Feb2023 SepDo you plan to invest more or less in 2023 compared to 2022?Q840%37%18%5%MoreAbout the sameLessNot Confirmed2023 Feb2023 Sep52%31%13%4%What changes do you ant
9、icipate for your physical store/distribution numbers over the next 12 months?Q9Significantly Increase15%65%10%Slight Increase10%No ChangeSlight DecreaseSignificantly Decrease0%2023 FebSignificantly Increase14%51%19%Slight Increase12%No ChangeSlight DecreaseSignificantly Decrease4%2023 SepWhat percen
10、tage of your business do you envisage to be online over the next 12 months?Q1014%16%22%30%18%0-14%15-29%30-49%50-69%10%25%21%23%21%2023 Feb2023 SepOnline Business 70%=-20%,=0%,=20%4%25%56%15%Whats your forecast on your companys workforce changes over the next 12 months?Q117%21%61%11%=0%,=20%2023 Feb
11、2023 Sep=-20%,0%53%33%80%work-from-office20%work-from-home60%work-from-office40%work-from-home8%4%5-8%13%3-5%65%18%0-3%0%2%28%54%16%0%2023 Feb2023 SepWage Increase 0%Which of the following factors do you think are your organizations biggest HR upcoming challenges in the next 12 months?(Multiple choi
12、ces)Q142023 Feb2023 SepRetain top employeesDevelop talents/leadersHigh workforce productivityAttract top talents from marketCorporate culture buildingCompetitive compensation offerings54%46%52%73%45%38%29%35%18%35%8%17%What adjustment should be made for MNCs to retain talents in this talent war?(Mul
13、tiple choices)Q15More opportunities for talent development71%More emphasis on rapid expansion in China29%Ensure more trust for local executives61%Sponsor talents for training and education21%Competitive equity incentive program45%Greatly increase compensation package14%Are you considering putting in KPI targets related to ESG(Environmental,Social,and Governance)?Q1621%No/not currentlyAlready doneYes51%21%28%