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1、Relevant&Personalized Messaging in a Cookieless WorldPersonalized brand experiences are a valuable component of a brands strategy.Not only are consumers demanding it,but they are responding to it,andmost importantlybrands are benefitting from it.2 2023 MediaoceanConsumers reward the brands that crea
2、te relevant and personalized experiences.Personalization creates value by connecting to consumers in a way that means something to them.66%78%71%of consumers expect companies to deliver personalized interactionsof consumers are influenced to buy a product for the first time by messages tailored to t
3、heir needsof consumers are more likely to make repeat purchases from brands that personalize1.7x1.8x2.3x54%48%Year-over-year groth in revenueYear-over-year increase in brand satisfactionYear-over-year increase in customer lifetime valueIncreased engagement with your brandIncreased conversions3 2023
4、MediaoceanThird-party cookies have played a vital role,offering brands and media teams actionable data about people,places,and moments.However,as we approach a future without cookies,delivering personalized ad experiences becomes more challenging.Recently married Site visitorBeach enthusiastParentRe
5、cent graduateHow can advertisers deliver relevant creative in a cookieless world?5 2023 MediaoceanFlashtalking delivers a sustainable solution for creative marketers.Personalize your brand story across a fragmented,omnichannel ecosystem.We provide marketers with a suite of cookieless data triggers t
6、o engage your consumers across all channels with a message that speaks to their needs,preferences,and behaviors.6 2023 MediaoceanConsumer-friendly,cookieless identifiers to maintain relevant messaging strategiesUser-based,cookieless signals to support messaging at the user and household levelLocatio
7、n-and device-based triggers to inform messaging related to data like geo-location,weather,format,and contextCookieless personalization examples8 2023 MediaoceanSite re-messagingKey benefits Site-based messagingDeliver relevant brand messaging to interested and engaged consumers across devices,format
8、s,and browsers.Maximize scaleIncrease the reach of your campaign by including cookie-challenged formats,browsers,and operating systems.Capture performanceImprove attribution accuracy by connecting site visits,ad exposure,and conversions across formats,browsers,and operating systems.Cookieless person
9、alization examplesHarness the full potential of your first-party data despite the limits of third-party cookies by re-engaging your key customers based on their recent actions on your website.9 2023 MediaoceanA/B testingKey benefits Test and learnUncover insights about which creative variation(s)res
10、onates best with your audience.Accurate segmentationExecute a clean test by accurately defining and sustaining exposure groups with a cookieless identifier,leading to more accurate results and learnings.New learningsExtend testing to include cookie-challenged formats,browsers,and operating systems,i
11、ntroducing new testing opportunities while also expanding coverage of existing efforts.Cookieless personalization examplesUncover the top-performing creative message with Flashtalkings cookieless A/B solution.Accurately segment your audiences and achieve reliable outcomes without the discrepancies c
12、aused by third-party cookies.10 2023 MediaoceanContextual personalizationKey benefits Real-time relevanceDrive engagement through topical messaging related to the content your audience is currently consuming.Flexible executionHandpick from Oracles pre-built content categories or create your own to a
13、chieve strategies perfectly tailored to your campaign and business.Drive scaleMaximize campaign reach by activating across both display and video formats.Cookieless personalization examplesDeliver messaging that aligns with the content on the page and your consumers mindset.Contextual personalizatio
14、n offers reliable,privacy-safe,targeting for strong message relevance across open web,in-app,display,and video campaigns.Certified DSPs:The Trade Desk,DV360,XandrAdditional DSPs and publishers may be made available11 2023 MediaoceanMedia audiencesKey benefits Maximize dataIncorporate your DSP campai
15、gn audience data for not just audience buying but also creative messaging and optimization.Discover insightsLearn how creative performs differently across your audiences,leading to new creative insights and optimization opportunities.Consistent experienceDeliver a stable and personalized brand exper
16、ience,regardless of device,format,or browser.Cookieless personalization examplesLeverage the same data and audiences you target in your DSP to inform your messaging;use the same insightsbehaviors,affinities,demographicsthat make this audience valuable to then develop relevant messages custom to thos
17、e audiences.12 2023 MediaoceanLanguage triggersKey benefits Automatic recognitionLeverage standard browser settings to identify your consumers preferred language rather than assuming.Enhance user connectionDeliver headlines and copy in their preferred language to better connect and effectively commu
18、nicate your message.Culturally relevantCraft culturally-relevant messaging to demonstrate the advertisers understanding of the local market and ability to provide a tailored experience to diverse linguistic markets.Cookieless personalization examplesLeverage a users browser settings to learn their p
19、referred language and tailor your message accordingly.13 2023 MediaoceanLocalized weatherKey benefits Real-time weatherUtilize current and forecasted weather conditions to serve relevant imagery and messaging.Prompt actionSelect only the weather conditions that best align with your business,product,
20、or service and create a sense of urgent and necessary action.Customizable conditionsLeverage any of our existing weather conditions for turnkey activations and/or create custom parameters for added messaging opportunities.Cookieless personalization examplesEngage users with specific messaging,produc
21、ts,and information based on local weather conditions.*For a full list of triggers,visit the Flashtalking Help Center14 2023 MediaoceanLocation and proximityKey benefits Localized creativeIncrease your messaging precision with locational factors,such as business operating hours,events,or available pr
22、omotions.Location proximityApply proximity factors to further control what messages are served,making decisions based on how close or far a user is to a set location.Drive foot trafficBoost in-store traffic to brick-and-mortar locations by highlighting the closest address,hours,and services.Cookiele
23、ss personalization examplesReach your consumers with tailored messaging,offers,or products based on their current location.15 2023 MediaoceanTime-based decisionsKey benefits Customized daypartingCreate time-based messaging strategies that best align with your business by any combination of minutes,h
24、ours,day of week,and date inputs.Stay top of mindIncrease recall by delivering messages your consumers are most receptive to using time-based mindsets and habits.Promotional accuracyEnsure time-sensitive messages are out of rotation automatically,removing chances of error with manual workflows.Cooki
25、eless personalization examplesAutomatically respond to the date and time associated with the users device to ensure localized accuracy and relevance.16 2023 MediaoceanAbout Flashtalking Flashtalking unleashes the power of creative to make media work better.As the leading independent ad tech platform
26、 for creative personalization and intelligence across all marketing channels,our technology bridges the gap between creative and media.We provide automation to connect the silos between teams and deliver more efficient production,versioning,and distribution of creative.We enable personalization to e
27、nsure the most relevant and impactful brand message reaches the right consumer at the right moment.And we deploy intelligence for a deep understanding of what messages are resonating with different audiences and environments with granularity and transparency of data.Our solutions operate at scale ac
28、ross CTV,Video,Display,Social,Native,Audio,and Retail Media channels.And we integrate with existing technology stacks to optimize campaigns through DSPs,DAMs,ad servers,verification providers,measurement tools,and more.As part of Mediaocean,Flashtalking is tied into the ad industrys core system of record for planning,buying,and billing.Visit to learn more.