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1、12022 OMNICHANNEL AND FULFILLMENT BENCHMARK REPORTSTORES BECOME LAST MILE STAGING GROUNDS AS RETAILERS PURSUE CONVENIENCESPONSORED BY2022 Omnichannel and Fulfillment Benchmark Report2While the pandemic is finally coming to an end,the way it forever altered shopper behavior remains clear:shoppers exp
2、ect a seamless experience from site to store,and retailers are continuing to experiment with the best ways to deliver on this need.Now that omnichannel has become a well-established part of retail,companies are managing operations in more mediums than ever before.One of the major stories of the past
3、 several years is the rise of social commerce,where 60%of retailers have seen revenue rise somewhat or significantly.This isnt coming at the expense of more traditional channels,either 65%of companies reported growth through their own corporate sites.This 2022 Omnichannel and Fulfillment Benchmark R
4、eport,based on a survey of 110 retail executives,provides a look at how companies are investing to grow their presence in new channels while perfecting their value proposition in existing areas.It tells a story of modern omnichannel excellence building on successes while eliminating pain points acro
5、ss all channels.5 Key TakeawaysINTRODUCTIONStores are continuing their role as important last mile staging points,but the share of retailers using distribution centers as the last location prior to delivery dropped to 31%from 49%.Loyalty programs and multiple fulfillment options were key omnichannel
6、 branding strategies,selected as being among the top differentiators by 43%and 42%of respondents,respectively.Turning to marketplaces is a way for retailers to bolster their customers base 49%of marketplace-using respondents noted that participating in one led to greater exposure for the brand.A maj
7、ority of retailers,58%,cited rising shipping costs as a key challenge,which has led to experimentation with a variety of solutions.Managing returns is a recurring challenge that can cut into omnichannel profits,and 58%of respondents noted that the costs associated with handling returns is top-of-min
8、d.145232022 Omnichannel and Fulfillment Benchmark Report3Over the past year,which of the following digital services and experiences have you added to create a seamless omnichannel brand experience?Phone/text chats with store associates 49%Commerce experiences in a gaming/metaverse platform14%Online
9、fitting guides for apparel,footwear,etc.11%NFTs with physical world counterparts 10%Other 9%AR fit solutions 4%Messaging apps 44%Virtual appointments with salesperson/stylist 30%Livestreaming events 28%AI/machine learning-powered chatbots 19%2022 Omnichannel and Fulfillment Benchmark Report4Please i
10、ndicate how much the following channels annual revenue has increased or decreased over the past 12 months.Increased Somewhat Decreased Somewhat Decreased SignificantlyIncreased Significantly33%32%Online company website 8%1%33%27%Online social commerce 6%2%15%15%Voice Commerce7%7%31%19%Ecommerce mark
11、etplace8%2%12%17%Wholesaler/distributor7%2%30%20%Brick-and-mortar store15%5%11%13%Catalog6%4%26%24%Mobile website or app 7%2%2022 Omnichannel and Fulfillment Benchmark Report5Which channels do you currently conduct business in?20%Wholesaler/distributor 46%Online social commerce 39%Mobile website or
12、app 29%Ecommerce marketplace 61%Brick-and-mortar store 66%Online company website 18%Call center 7%Online subscription commerce 5%Voice commerce 3%Catalog2022 Omnichannel and Fulfillment Benchmark Report6STORE-BASED FULFILLMENT POWERS SEAMLESS CUSTOMER EXPERIENCESThe importance of minimizing delivery
13、 costs particularly in an inflationary environment can be seen in how retailers are managing their last mile inventory.More than half(56%)are utilizing live stores as the final location to store inventory prior to delivery,down only slightly from the 60%that reported doing so in 2021.Additionally,us
14、age of distribution centers dropped to 31%in the 2022 survey compared to 49%in 2021,while 24%of retailers now use third-party locations such as storage lockers,compared to just 18%last year.The emphasis on convenient last mile options like stores and lockers speaks to the importance of providing a s
15、eamless customer experience across all channels,which a full 50%of respondents cited as one of their top three strategic business objectives.This objective was followed by acquiring new customers(45%)and improving customer retention(36%),both of which are enhanced by convenient last mile options.The
16、 inflationary environment also has made the bottom line a key concern,and maximizing the value of the brick-and-mortar store footprint(34%)is one way omnichannel operations can improve profitability.Retailers also are looking to build on their recent ecommerce growth(33%)and make their fulfillment s
17、ervices more cost-effective(29%).What are the final locations/facilities where you store inventory prior to delivering to customers?Active physical stores56%Distribution centers31%Third-party locations(storage lockers,non-store pickup points,etc.)24%Microfulfillment centers16%Dark stores16%Other12%2
18、022 Omnichannel and Fulfillment Benchmark Report7Managing omnichannel services can be a difficult endeavor even for larger retailers,but the payoff is worth it.Nearly half(47%)of respondents cited improved customer service as one of the most valuable ways that omnichannel has improved their business
19、.The technology also has helped with benefits as varied as marketing effectiveness(37%)and inventory optimization(36%).What are the most valuable ways your omnichannel strategies have improved your business?What are the most important strategic business objectives of your companys omnichannel strate
20、gy?Improved customer service 47%Providing a seamless customer experience across all channels50%Improved marketing effectiveness 37%Acquiring new customers45%Improved inventory optimization 35%Improving customer retention36%Increased customer engagement with brand 33%Maximizing the value of brick-and
21、-mortar store footprint34%Improved loyalty/customer retention 26%Building on recent ecommerce growth33%Improved supply chain efficiency 21%Making fulfillment services more cost-effective for the business29%Increased conversions and/or basket size 20%Reacting more quickly to business/market changes28
22、%Localizing assortments/services 6%Improved Customer Lifetime Value(CLV)18%Optimizing inventory assets13%Gathering more first-party data about customers10%Improved employee satisfaction/retention 8%N/A no appreciable improvements6%Implementing more tangible sustainability actions12%Creating personal
23、ized 1:1 interactions with customers5%Maintaining strong omnichannel operations also can help retailers hold on to shoppers during a period of waning loyalty due to deal-seeking habits.One-third(33%)of respondents saw increased customer engagement with their brands as a result of their omnichannel s
24、trategy,while 26%experienced improved loyalty and customer retention.2022 Omnichannel and Fulfillment Benchmark Report8By Peter Olanday,Director of Retail Consulting at Vertex4 REASONS TAX AUTOMATION IS ESSENTIAL FOR A FRICTIONLESS BUYING EXPERIENCETax is a critical,yet often overlooked piece of the
25、 frictionless commerce puzzle and getting it right is more than just multiplying the price by a percentage.Delayed,inaccurate,or misleading sales tax calculations can lead to cart abandonment and a customer lost.Here are four reasons to automate your tax processes to ensure that tax is not a barrier
26、 to purchase.It ensures a unified experience across all buying channels Today customers can buy anything,anywhere and its common to see multiple channels within the same transaction.You need to ensure that when a customer purchases a product on your mobile app and then purchases that same product at
27、 one of your store locations,they are charged the same tax rate.Tax calculation gets even more complicated with online marketplaces where third parties are involved.It allows you to better handle seasonal peaks in volume Peak times like Black Friday and Cyber Monday used to be predictable.But now,wi
28、th things like supply shortages and shipping delays,the holiday shopping season is starting earlier,and more people are shopping online.This means peak times can be almost any time of year.You must be able to easily adapt to volume changes including calculating tax quickly.It provides a way to stay
29、on top of constantly changing tax rates and regulations On a monthly basis there are hundreds of simple tax rate changes,however there are often new taxes popping up.For example,certain jurisdictions have a mattress recycling fee,a disposable bag fee,or an environmental fee.These nuances are endless
30、.Adding further complexity are sales tax holidays.You need to monitor these regulations and adjust your tax rates as needed.It helps to effectively manage tax rates for returns Merchandise returns can cause a lot of challenges if you dont have a solid process.For example,you may need to calculate ta
31、x on a merchandise return on a purchase 60 days ago.This requires you to have visibility into what the tax rate was at that time and what changed in between.If the customer cant be refunded the current rate you might be overpaying or underpaying.With improved speed and accuracy,you can ensure compli
32、ance and better support business growth.Discover how you can make tax calculation easier through automation by contacting Vertex today.“With Vertex,we now have the latest tax configurations at our fingertips and the ability to access,analyze,and manage the data for tens of millions of transactions e
33、ach month.”Brian McLaughlin,Senior Manager,Indirect Taxes Redbox Automated Retail,LLC2022 Omnichannel and Fulfillment Benchmark Report9BRAND-BUILDING TAKES MANY PATHS,FROM LOYALTY TO SUSTAINABILITYNow that omnichannel offerings have become the baseline expected of all retailers,merchants need to fin
34、d additional ways to stand out.The top tools for this task were loyalty programs(43%),multiple ordering and delivery options(42%)and personalized offers and communications(35%).Convenience also is a common theme,as seen in the number of retailers that cited free shipping(32%)and cross-channel invent
35、ory availability(31%).Some of the more cutting edge technologies in use include digital goods and skins(20%),gaming and metaverse experiences(14%)and livestreaming(12%).Commitment to sustainable practices was among the top components of an omnichannel brand strategy at 31%,and there are a number of
36、paths retailers can take to achieving this goal.The most common strategy was encouraging scheduled or consolidated deliveries(41%),which also makes sense given the current economic pressures it carries the benefit of reducing overhead costs.Another 32%are utilizing batch processing to reduce the num
37、ber of deliveries.Additionally,38%of respondents are investing in sustainable sourcing and product development.Third parties also are playing a role,with 29%of retailers turning to sustainable packaging services as a way to reduce their impact on the planet.How are you investing in sustainability ac
38、ross the value chain?*Encouraging scheduled/consolidated deliveries 41%Bigger emphasis on BOPIS/curbside pickup29%Investing in sustainable sourcing and product development38%Using electric vehicles 12%Resale/rental or repair offering 12%Rolling out repair services 9%Batch processing orders to reduce
39、 number of deliveries32%Sustainable packaging services 29%*Among those committing to sustainable practices.2022 Omnichannel and Fulfillment Benchmark Report10Marketplaces Help Brands Build Their AudiencesMarketplaces can be a way for retailers that lack a strong digital backbone to get in front of a
40、 wider audience,as seen by the 49%of marketplace-using respondents that cited greater exposure for the brand as one of the top benefits.Nearly as many,47%,cited marketplaces ability to provide access to a wider customer base.However,even well-established online retailers can benefit from marketplace
41、s 29%of respondents noted that their customers already seek them in these places.Marketplaces also offer new opportunities for retailers to gather data(28%)and help reduce some of the logistical effort of the last mile(28%).What are the benefits of selling products through a marketplace?Greater expo
42、sure for brand 49%Access to a wider customer base 47%My customers already look for me there 29%New opportunities to gather data 28%Removes some of the logistical effort 28%Faster/more cost-effective shipping 21%N/A,we dont sell on or operate a marketplace 16%*Among those selling through a marketplac
43、e.What are the most important components of your omnichannel brand strategy?Loyalty program 43%Multiple ordering/delivery options(BOPIS,etc.)42%Personalized offers/communications35%Free shipping 32%Commitment to sustainable practices 31%Cross-channel inventory availability31%Coordinated use of influ
44、encers23%Marketplaces14%Digital goods and skins 20%Livestreaming/Live shopping 12%Gaming and metaverse experiences 14%Installation and break/fix services 5%2022 Omnichannel and Fulfillment Benchmark Report11THE POWER OF RETAIL DATA ANALYTICS:INCREASE SALES AND IMPROVE OPERATIONSRetail Data Analytics
45、 refers to the analysis of information like customer behavior,store performance,inventory and other retail data to uncover patterns and trends.Insights from AI-powered analytics allow retailers to make smarter decisions to boost sales and improve operations.McKinsey reported the following benefits f
46、rom apparel retailers that implemented analytics applications:Though McKinseys research focused on a specific segment of retail,its clear that analytics can help solve operational problems and uncover opportunities.Here are three ways retailers can use analytics to increase sales and improve operati
47、ons.Personalize CX and Marketing Personalization is critical for building customer loyalty and influencing conversion.Retailers can personalize customer experiences by using data to segment audiences.Audience segments often start with demographics(e.g.,age range),but should include buyers actions su
48、ch as website visits or recent purchases.Using customer data and analytics,retailers can achieve the desired outcome by customizing promotions based on their audiences journey stages,e.g.targeting new prospects with educational content while offering loyalty memberships to existing customers.Growth
49、in sales(4%-5%);Growth in digital sales through marketing and personalization(30%);Decreased inventory costs(10%-15%);and Decreased churn among high-performing staff(50%).2022 Omnichannel and Fulfillment Benchmark Report12Optimize Logistics and Supply Chain OperationsRetail data analytics can help r
50、etailers optimize their logistics and supply chain from a few angles:Preventing supply issues by mitigating supplier risk such as delayed shipments,order fulfillment errors,and compliance issues.Planning strategic delivery routes to streamline logistics by analyzing information like weather,driver s
51、chedules and fleet data.Managing inventory with accurate forecasts based on analyses of inventory turnover ratio,behavioral trends,sales performances and more.Price ManagementRetail prices need to strike a balance between staying competitive and making a profit.Analytics empower brands to make data-
52、driven pricing decisions for different channels,audiences and seasons.Advanced analytics enable retailers to factor in broader variables like industry predictions,competition and historical performance to determine the right pricing strategy.In summary,retail data analytics can help boost sales and
53、improve operations.Retailers can use analytics to personalize CX and marketing,optimize logistics and supply chain and implement the right pricing strategies.Power Retail Data Analytics With Treasure DataMore data means better analytics and better decisions.Treasure Datas enterprise-grade customer d
54、ata platform(CDP)collects and centralizes data from all sources,unifies profiles and analyzes journeys to surface hidden customer behavior trends.To learn more about the Treasure Data Customer Data Cloud,ask us today.2022 Omnichannel and Fulfillment Benchmark Report13RETAILERS ARE INVESTING MORE IN
55、STORE-BASED FULFILLMENTOmnichannel operations require a strong fulfillment network to run smoothly,and store-based fulfillment has its own full set of strategies to maximize efficiency without interrupting day-to-day operations.The most common solutions were hiring dedicated staff for product pickin
56、g(65%use now,with 20%planning to add in the next 12 months)and setting aside dedicated space for order prep(60%use now,24%plan to add).These are up slightly from 2021 levels,when 60%of retailers had dedicated staff and 53%had dedicated space.Both these additions can be valuable for meeting high cust
57、omer standards.“Regardless of where its shipped from,whether thats a distribution center or warehouse but especially from an active physical store,we consistently see that product packaging is absolutely paramount for last mile operations,”said Shawn Swaney,Associate Director,Client Development at B
58、izrate Insights in an interview with Retail TouchPoints.“Because at the end of the day,the customer doesnt quite care where it comes from.They just want to know that it arrives to their intended destination safely and it is exactly what they expect.If it shows up broken or if it shows up damaged,the
59、yre going to be upset.”Many retailers also use third-party picking services such as Instacart 45%do so currently and 21%plan to add this capability.Usage of these companies was much higher than last year,when just 22%used them and 23%were planning to tap into their services in the future.2022 Omnich
60、annel and Fulfillment Benchmark Report14Which store-based fulfillment solutions do you use?29%28%Microfulfillment centers attached to customer-facing stores 45%21%Third-party product picking services,e.g.Instacart 43%24%Curbside pickup 60%24%Dedicated space for order prep 65%20%In-store staff assign
61、ed to product picking/order prep 25%21%BOPIS 20%26%Unattended solutions(e.g.automated lockers)19%21%Dark stores Use nowPlan to add in next 12 monthsNotably,many orders are being fulfilled in ways other than delivery.Only 25%of respondents said that 51%or more of their products were delivered to home
62、s or offices(versus picked up or purchased in-store or at curbside).Nearly one quarter(23%)of retailers said they deliver less than 10%of purchases.2022 Omnichannel and Fulfillment Benchmark Report15Less than 10%:23%11%to 25%:26%26%to 50%:27%51%to 75%:14%More than 75%:10%What percentage of products
63、are delivered to consumers homes/offices vs.picked up or purchased in-store or at curbside?What are your most significant last mile/fulfillment challenges?Rising shipping costs 58%Delivery/fulfillment logistics 45%Customer expectations of free/low-cost shipping 40%Customer expectations around delive
64、ry times 38%Handling customer queries and complaints efficiently/effectively 37%Quality control of post-purchase service providers(e.g.delivery people,installers,repair people)35%Allocating/scheduling store workforce for fulfillment tasks 22%Rising third-party costs 22%The most significant last mile
65、 challenge cited by retailers was rising shipping costs,at 58%unsurprising given inflationary pressure but lower than the 68%that cited it in 2021.The management of delivery and fulfillment logistics also was a major concern at 46%,down from 64%last year.While greater consumer comfort with online or
66、dering in recent years has been a boon,it also has provided challenges as competition grows.A full 40%of retailers cited customer expectations around free and low-cost shipping as one of their top challenges,and another 38%felt the same pressure around delivery times.Third parties can help retailers
67、 alleviate some of these pressures.The most commonly used options were courier services such as FedEx(45%),third-party delivery partners such as DoorDash(29%)and drop shipping items directly from the supplier(26%).However,not all retailers outsource their last mile services 10%dont do so but plan to
68、 begin using these options in the future,while 16%have no plans to turn to third parties.2022 Omnichannel and Fulfillment Benchmark Report16Technology also is playing an important role in helping retailers keep up with shoppers demands.The two biggest technology solutions selected by retailers were
69、transportation management solutions(used by 41%of retailers,with 24%planning to adopt within 12 months)and route optimization systems(used by 40%of respondents,with 24%planning to adopt).Both of these technologies saw significant upticks from last years survey usage of transportation management is u
70、p from 30%in 2021,and usage of route optimization is up from 20%.Several of the top technologies are designed to help retailers keep track of packages in transit.Another 32%of retailers use mobile device monitoring of delivery people;28%use vehicle monitoring technology and 25%use RFID on products a
71、nd packaging.Autonomous delivery options are still being used by a relatively small share of retailers,with 13%using land-based robots,another 13%using drone delivery and 7%using autonomous cars.What elements of last mile service do you outsource to third parties?19%Returns management 29%Third-party
72、 delivery partners(e.g.Deliv,DoorDash,Instacart)26%Drop ship items directly from suppliers 23%Customer service/call center 45%Courier/delivery services(e.g.FedEx,UPS,USPS)16%We dont outsource any last mile services16%Product delivery/setup(e.g.appliances,furniture)13%Product repair/service 10%We don
73、t outsource today,but plan to in the near future2022 Omnichannel and Fulfillment Benchmark Report17Which of these technologies do you use to manage your last-mile activities?22%26%Algorithms to pre-position inventory close to expected demand locations23%34%Internet of Things(IoT)sensors 32%26%Mobile
74、 device monitoring of delivery people 28%29%Vehicle monitoring technology 25%29%RFID on products/packaging 40%24%Route optimization system 41%24%Transportation management solution 22%25%RFID on shipping containers 13%21%Land-based robotic(non-assisted)deliveries 13%20%Drone deliveries 7%23%Autonomou
75、s cars Use NowPlan to add in next 12 months2022 Omnichannel and Fulfillment Benchmark Report18Interview with Shawn Swaney,Associate Director,Client Development at Bizrate InsightsMAKING VISIBILITY AND TRANSPARENCY THE CORNERSTONE OF OMNICHANNEL SUCCESSRetail TouchPoints(RTP):47%of respondents of res
76、pondents in our Omnichannel Benchmark Survey said their primary focus was improving customer service.What do retailers need to do to make the service experience seamless and pleasant across all commerce channels?Shawn Swaney:Regardless of the channel,customers seek transparency and visibility around
77、 their shopping experience.Whether a customer purchases online or in-store,they want to be reassured in their purchase,and that the item that arrives will match their expectations from when they purchased.Online channels make this more difficult compared to in-store shopping,as you are relying heavi
78、ly upon product descriptions,pictures,and customer testimonials/reviews to justify purchasing.Effective communication,transparency,and visibility across the omnichannel experience aid customer confidence throughout the purchase experience.As it pertains to improving customer service,the most importa
79、nt facet is for a retailer to provide the preferred channel(s)for their customers.A retailer could have a robust chat and phone support process,but if their customers prefer email,then there is a disconnect in processes.Retailers should meet their customers desires and make the communication process
80、 as seamless as possible.RTP:The majority of surveyed retailers are fulfilling orders through active physical stores.How is the increase in store-based fulfillment affecting last mile operations?Swaney:Depending on last mile operations can truly be a feast or famine situation.Theres high risk and hi
81、gh reward here because these services,while they may streamline the process,may be the most visible to the customers.Youre able to get products to the customer faster,but you introduce additional places for errors or mistakes.Increased reliance upon last mile operations may require additional work f
82、or the actual physical stores,especially around this time of year.Because associates are often overwhelmed this time of year,adding tasks and work to their plates introduces additional risk.2022 Omnichannel and Fulfillment Benchmark Report19RTP:The most cited last mile challenge was rising shipping
83、costs.How can retailers fight this hit against the bottom line without losing shoppers?Swaney:With budgets tightening and an ever changing economic landscape,both customers and retailers are especially conscious and sensitive about costs.The shipping process,especially for last mile operations,is nu
84、anced,but is also the largest area for potential customer frustration if done incorrectly.Across the board,a constant focus on effective customer communication is vital.As last mile operations become more prevalent,third party shipping and fulfillment companies are being relied upon more and more.A
85、customer could have an absolutely perfect experience with the retailer,but a package being destroyed in transit will ruin the customer experience.Further,its not the shipper who will bear the responsibility,but the retailer.As a result,being mindful of the product packaging used and ensuring it is g
86、oing to protect the product all the way through order fulfillment is especially important.Fostering positive customer experiences and relationships can also be an effective way to ensure customer retention.There has been an increase in customer desire for loyalty programs that offer free or discount
87、ed shipping.Several retailers are also implementing a minimum spend to qualify for free shipping,of which the value can ebb and flow within reason to match both customer desires and retailer needs.While it may seem counterintuitive,one of the best ways to help prevent rising shipping costs is to red
88、uce the likelihood of product returns.Neither the customer nor the merchant wants to incur the cost of a potential return,so ensuring that the product meets customer expectations at order fulfillment is paramount.This can be tackled several ways,but often relies upon effective communication and prod
89、uct description.2022 Omnichannel and Fulfillment Benchmark Report20THE COST OF RETURNS REMAINS A CHALLENGEReturns represent a growing challenge,but retailers are working to keep them to a minimum.More than half(51%)of respondents reported a return percentage under 10%,while 21%said they experienced
90、return rates ranging from 10%to 20%,and another 21%saw 21%to 30%return rates.The costs of shipping and handling returns was the most common challenge cited by retailer respondents,at 58%,followed by the cost of inspecting returned items and reintegrating them into sellable inventory,at 53%,and the c
91、ost and logistics of providing refunds at 45%.The need to minimize fraudulent returns also represented a challenge for 46%of retailers.What are your greatest challenges with regard to product returns?Cost of returns shipping/handling 58%Cost of inspecting returned items and re-integrating them into
92、sellable inventory 53%Minimizing fraudulent returns46%The cost/logistics of having to credit shoppers accounts and/or provide refunds 45%Communicating effectively with shoppers about returns rules and processes44%Ability to manage in-store staff requirements for processing returns 33%Customer issues
93、 with packing and shipping items for return21%More than 40%:3%31%to 40%:5%21%to 30%:20%10%to 20%:21%Less than 10%:51%What is your companys returns percentage?2022 Omnichannel and Fulfillment Benchmark Report21METHODOLOGYThe 2022 Retail TouchPoints Omnichannel and Fulfillment Benchmark Survey is base
94、d on responses from 110 retail executives,collected via an online survey conducted in November 2022.Following are respondent breakdowns based on retail vertical and annual revenue:Retail Vertical:Annual Revenue:Specialty hardgoods:24%Department Store:18%Specialty Softgoods:16%Convenience Store:8%Sup
95、ermarket/Grocery:7%Big Box:6%Office Supplies:4%Electronics:4%Drug Store/pharmacy:3%Other:10%Less than$50M:61%$50M-$100M:13%$100M-$500M:15%$500M-$1B:4%$1B-$5B:3%More than$5B:4%310.592.3867 Bizrate Insights,a Dotdash-Meredith company,is one of the largest sources of verified customer-generated seller
96、ratings and reviews,helping both retailers and consumers make informed decisions.We collect over 25 million surveys annually from thousands of retailers across North America.Bizrate Insights core solutions cover online visitors and buyers as well as the in-store BOPIS/curbside experiences,allowing r
97、etailers of all sizes to optimize their CX strategy to drive customer loyalty.With over 20 years of industry trust and experience,we help partners build best-in-class customer experiences,gain competitive intelligence,and attract more qualified traffic.To learn more,visit .LEARN MORE.1.866.899.5386
98、Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance,achieve operational efficiency,and drive business value with connected customer experiences.Our suite of customer data platform solutions integrates customer data,connects identities in
99、 unified customer profiles,applies privacy,and makes insights and predictions available for Marketing,Service,Sales and Operations to drive personalized engagement and improve customer acquisition,sales,and retention.Treasure Data is trusted by hundreds of Fortune 500 and Global 2000 companies,has w
100、on numerous awards,and has been named a strong performer and leader by top analyst firms.To learn more,visit .949.209.4311 Retail TouchPoints and design:retail give all members of the retail world access to a vibrant community that combines insights,inspiration and opportunities to interact with the
101、ir peers.We sit at the intersection of the art and science of retail strategy,providing granular data,high-value commentary,and aspirational success stories to help readers optimize customer experiences across all channels.Touching all facets of the retail ecosystem,including store experience and de
102、sign,workforce management,digital marketing and engagement,and omnichannel optimization,our editorial content,multi-media resources and events take timely news and trends and transform them into tactical takeaways that meet the unique needs and priorities of our executive readers.ABOUT THE AUTHORBry
103、an Wassel,News EditorBryan covers the retail industry at large,with a focus on contextual marketing,technological innovation and omnichannel developments.1.844.321.3346 Vertex,Inc.is a trusted global provider of indirect tax software and solutions.The companys mission is to deliver the most trusted
104、tax technology enabling global businesses to transact,comply and grow with confidence.Vertex provides cloud-based and on-premise solutions that serve specific industries for every major line of indirect tax,including sales and consumer use,value added and payroll.Headquartered in North America,and with offices in South America and Europe,Vertex employs over1,100 professionals and serves companies across the globe.