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1、Insights to improve every brand experienceTRENDS CONSUMER224REPORTThe consumer landscape changed dramatically in 2023.The Ukraine-Russia and Israel-Hamas wars the toxic U.S.political environment inflation.Pride month boycotts.the rise of ChatGPT and other AI advances.striking auto workers,writers,an
2、d actors X(formerly Twitter)s fumbles and the introduction of Metas Threads and on lighter notes Barbie,Taylor Swift and Beyonce all of these events had profound effects on how consumers navigate the world,and importantly,how they experience todays brands.While DISQO cant predict what will shape cul
3、ture in 2024,we can offer insights on consumer sentiment heading into the new year,and with this intelligence suggest how brands can approach connecting with their audiences in meaningful ways.From general attitudes about the state of the world to how key media platforms drive purchase behaviors,we
4、cover everything you need to know about what makes consumers tick.Keeping pace with the speed of culture.In marketing technology,2024 promises even more AI innovation,the rise of the“fediverse,”and perhaps Googles sunsetting of the third-party cookie(finally!).Whether these promises come to fruition
5、 or not,marketers will need to prioritize managing their brand experiences in a new context,to evaluate and iterate campaign strategies,and to measure continuously to stay ahead of evolving consumer behaviors.We highlight the opportunities and challenges brands will face in creating the experiences
6、their customers want and need.By understanding consumer perspectives on a range of topics that influence their behaviors,brands can focus on the trends that matter most and ensure their brands move with the speed of culture.DISQO surveyed 3,004 U.S.adults from our first-party audience,between Novemb
7、er 6-13,2023.More than 2 million people have opted in to share their brand experiences with DISQO,empowering clients to cultivate deep insights about their target audiences and to perform objective,single-source measurement of advertising effectiveness on attitudes and behaviors.The survey informing
8、 the report was fielded to a balanced sample of U.S.adults on age,gender,income,and ethnicity.General sentimentHow do consumers feel about the general state of the world for 2024 and beyond?What are their top concerns and areas of optimism?Personal financesHow do consumers feel about their personal
9、financial circumstances heading into 2024?How does this compare to 2023?AdvertisingWhat media channels are most influential in driving purchases?And,on which platforms do consumers find advertising the most entertaining,informative,or irritating?Cable TV&streamingWhat is next in cable and satellite
10、TV subscriptions?Do more consumers plan to cut the cord in 2024?How many streaming services do they subscribe to,and will that change in the new year?Importance of brandsWhat shapes brand experience most?What drives brand loyalty?What are the categories in which a brand name is most important?12345R
11、EPORT TOPICSMETHODOLOGYTRENDS CONSUMER224Consumer Trends 2024 4REPORT63%of consumers 2024 outlook is negativeConsumers are inundated with worrying information about the state of the world every day.News headlines and social media chatter about global conflicts,domestic terrorism,global warming,techn
12、ological advances,economic shifts and more,have a tremendous impact on how consumers consider their stability and security.Next year,we can also expect a combative presidential election that will dominate headlines from now can also expect until inauguration day in 2025(and perhaps beyond).Apprehens
13、ion for 2024General sentimentBrands need to understand whats shaping their customers attitudes and behaviors,and to reach them with the right messages at the right place and time.To help,we examined how people feel about the worlds overall direction in 2024,and separately,how they feel about where t
14、hings may be in the next five years.For 2024,a whopping 63%of consumers have a negative outlook.Only one-fifth of consumers feel positive.Looking ahead five years,however,nearly a third(30%)of consumers feel more optimistic than they do about the next year(+10 points).A larger portion also feel neut
15、ral(23%),reflecting uncertainty in the longer-term.1How do you feel about where the world is headed in 2024?In the next 5 years?WE ASKED2024NEXT 5 YEARS27%36%17%12%8%VERY POSITIVENEUTRALVERYNEGATIVESOMEWHAT POSITIVESOMEWHAT NEGATIVE15%32%23%21%9%Consumer Trends 2024 5REPORT2024 isnt all doom and glo
16、om.A closer look at demographic cohorts reveals that the negative sentiment for 2024 increases as a function of age,starting at 56%with GenZers and rising to 76%with the Silent generation.Additionally,over one-fifth(22%)of Gen Z is“neutral,”more than any other generation.Its intuitive to expect that
17、 older generations may be more wary as a result of their decades of experience with ups and downs.And,of course,a good portion of GenZers are just entering adulthood and paying closer attention to national and world conditions.Some expected nuancesHigher-income consumers report far more positivity(+
18、10 points)than the other two cohorts.Interestingly,the middle-income bracket($75-150k)reports the most negativity about the direction of the world(68%).Why?While there are too many variables to cite one or a few causes,its rational to expect that lower-income consumers are simply focused on making e
19、nds meet.Middle-income people may have higher expectations for financial growth.And obviously,upper-income consumers dont feel the same stress of economic pressures such as inflation.The data suggests the privilege of the young and the wealthy who may not yet have the same worries over stability and
20、 security that others do.How do you feel about where the world is headed in 2024?WE ASKEDis the least concerned about the direction of the world in 2024Gen ZGenerationIncome22%22%56%24%17%59%18%17%64%15%14%71%7%17%76%19%19%62%19%12%68%29%17%54%GEN ZMILLENNIALGEN XBOOMERSILENT75k75k-150k150k+POSITIVE
21、NEUTRALNEGATIVEWe asked people to identify areas of optimism and concern from a list of topics that dominated 2023 headlines.Its no surprise that almost every consumer(95%)reported concern about at least one issue given the current socioeconomic climate.And,while consumers are overall less likely to
22、 report optimism,there are topics that show signs of improvement heading into 2024.Concern trumps optimismMINORITY GROUPS RIGHTSAIWOMENS RIGHTSPRESIDENTAL ELECTIONNONE*ECONOMIC GROWTHWAR&GLOBAL CONFLICTSRECESSIONPRESIDENTIAL ELECTIONCLIMATE CHANGEAIUNEMPLOYMENTWOMENS RIGHTSMINORITY GROUPS RIGHTSNONE
23、*23%31%21%33%27%30%33%42%52%54%61%64%5%19%21%21%17%INFLATIONWAR&GLOBAL CONFLICTWhich issues are you optimistic about in 2024?WE ASKED*“None of these”Which issues are you concerned about in 2024?WE ASKED*“None of these”tops consumers concern andoptimism listsEconomyTHECauses of concernUnsurprisingly,
24、economic concerns are highest with inflation(64%)and a recession(54%).Both are reported more than 2x as much as social issues like womens and minority groups rights.While inflation rates are expected to lower in 2024,the short-term and long-term impacts of a record year in 2022 have most consumers w
25、ary about the economy.Money,money,moneyThe presidential election and global conflicts(52%and 61%respectively)also take up a significant amount of consumers headspace.As the campaign trail ramps up with a polarizing candidate roster,and as the Ukraine-Russia and Israeli-Palestinian conflicts continue
26、,consumers are wary of political instability within the U.S.and beyond.National and global politicsWhile the reality of climate change remains a heated debate across political lines,nearly half of all consumers(42%)are concerned about it going into 2024.This past year saw an above average number of
27、storms,including some that unexpectedly intensified at rapid rates,leading to increased awareness of and conversations about the impact of global warming.As we look to 2024,consumers consider climate change a key issue.Climate change urgencyGlimmers of hopeWhile money tops the list of concerns,its a
28、lso a pocket of optimism for one-third of consumers.Following the economic challenges of 2023,33%of consumers are hopeful that well get over the hump and see economic growth in 2024.While its promising that some consumers are looking to 2024 with more optimism,concern over money is still higher by 2
29、0 points.Money,money,money.againOne-fifth of consumers reported optimism about the improvement of womens and minority groups rights.This goes hand-in-hand with the presidential election(23%),which has brought many of these topics to the forefront of the political stage.Candidates are looking to sway
30、 voters with cultural changes which may(or may not)come to fruition in 2024.Social progress?Optimism for AI(21%)is lower than concern by 12 points,but its worth noting as an optimism driver because it ranks similarly to most other issues,including human rights and the presidential election.Mixed sen
31、timents reflect early findings from our report exploring consumer perspectives on AI,showcasing excitement for possible innovations but trepidation around job displacement and a loss of human touch.AI innovationPeople are worried about 2024.Money is an overriding concern.Brands looking to connect wi
32、th consumers must lead with value-for-the-money,empathy,and reassurance.A positive message could go a long way in building trust with customers and winning over their business during uncertain times.Invest in understanding your audiences to determine how to lean in(or out)in messaging.While brands d
33、ont necessarily need to address global issues in advertising,recognition of where consumers are in the moment can carve a path to more resonant content.The bottom lineConsumer Trends 2024 8REPORTConsumer Trends 2024 9REPORTFinancial outlook is looking up.Leading into 2023,the U.S.economy had just co
34、me off its worst year of inflation since 1980.Its no wonder that consumers had low perceptions about their financial circumstances this year.We asked people about their 2024 expectations,relative to how things were this year.There was a 16-point jump in those who said they thought it would be a bett
35、er year next year.Gen Z had the biggest change in optimism with a 21-point jump.When looking at those who see the glass half-empty,there was also a 19-point decrease in people who thought 2024 would be worse than this year.Outlook is brighter for somePersonal financesBETTERWORSE44%21%Compared to 202
36、2,how is your current financial situation?WE ASKED37%25%How do you expect your personal financial situation to be in 2024?WE ASKED2GEN ZMILLENNIALGEN XBOOMERSILENTCompared to 2022,how is your current financial situation?WE ASKEDHow do you expect your personal financial situation to be in 2024?WE ASK
37、EDGEN ZMILLENNIALGEN XBOOMERSILENTBETTERWORSE45%40%38%28%17%24%25%19%16%10%41%42%46%45%34%23%22%27%30%29%+21+15+19+12+7-18-20-19-15-5Consumer Trends 2024 11REPORTWhile many consumers are optimistic that their financial circumstances will be better in 2024,digging deeper,there are still significant c
38、oncerns about debt,as well as the progress people are making in savings and investments.Most consumers are concerned.Only 19%of respondents said they were not worried about their savings,and only 12%said they were not worried about their debt.When looking across demographic groups,we see that Gen X
39、is the most worried about savings,perhaps not surprising when you consider that some are coping with tuition for college-aged children while also approaching retirement.Concerns about savings and debtHow concerned are you about your savings,retirement plans,and investments in 2024?WE ASKEDHow concer
40、ned are you about your current debt,including credit cards,loans,etc.?WE ASKEDNOT AT ALLSLIGHTLYMODERATELYVERYEXTREMELYGEN ZMILLENNIALGEN XBOOMERSILENT11%14%29%30%16%15%18%27%28%11%19%19%27%27%8%12%15%26%30%17%7%7%32%34%20%12%15%32%24%17%15%18%27%25%15%13%16%27%28%17%10%10%20%32%29%10%17%29%41%GEN Z
41、MILLENNIALGEN XBOOMERSILENTSAVINGSDEBTIn 2024,budget-conscious consumers may compromise or even opt out of big-ticket purchases as they stretch their dollars.While many consumers are more optimistic about their personal finances in 2024,inflationary concerns are still impacting their spending plans
42、across all product categories.Sixty-four percent(64%)of consumers are concerned about inflation going into 2024,even though lower inflation is forecasted.Overall,consumers are predicting that theyll spend more in non-discretionary categories such as groceries and less in categories like travel.In fa
43、ct,consumers concerned about inflation were over 30%more likely than those who werent to say they are planning to spend less on travel,dining out,live entertainment,clothing,and cosmetics.They were also more likely to say they planned to spend less across every category except groceries,for which th
44、ey were 14%more likely to say they were expecting to pay more.Inflation to impact 2024 spending23%41%36%23%55%22%21%59%20%20%36%45%19%49%32%18%38%43%18%47%35%37%42%21%25%36%40%MORELESS THE SAMEFOOD&GROCERIESPERSONAL TRAVELCLOTHINGHEALTHCAREPERSONAL CARE ITEMSDINING OUTTV&STREAMINGLIVE ENTMTCOSMETICS
45、&SKINCARECompared to 2023,how much do you plan to spend on the following in 2024?WE ASKEDThe bottom lineBrands should consider consumers economic anxieties.Approaching target audiences with the right messaging,and with a test-and-learn approaches will be imperative.Marketers could even discover new
46、opportunities to satisfy cost-conscious consumers.Consumer Trends 2024 13REPORTDigital advertising will celebrate its 30th birthday in 2024.Online banner ads launched a new era for advertising one that remains characterized by a constant state of flux.Digital advertising now covers a plethora of cha
47、nnels and formats from banners to influencers,digital video,chatbots,and more.And television too has evolved,with more and more consumers streaming content through smart TVs and apps.Advertising17%30%25%WEBSITES46%44%35%TV30%32%36%SOCIAL MEDIA16%23%21%RADIO9%25%8%PRINT13%16%16%PODCASTS12%17%9%OOH10%
48、7%31%GAMES13%14%32%APPSOn which do you find advertising entertaining,informative,irritating?WE ASKEDENTERTAININGINFORMATIVEIRRITATING3Consumer Trends 2024 14REPORTGenerational and gender gapsNearly half of all consumers find television ads entertaining(46%)and informative(44%).From there,its a nuanc
49、ed story when you look across media platforms and generations.All generations are fairly similar in their irritation with social media ads.Gen Z is most likely to find social ads informative and entertaining,but are most likely to call ads irritating on more nascent platforms like gaming and mobile
50、apps.When looking at gender differences,women were more likely to have positive feelings toward social media ads,and men were more likely to have positive feelings toward television ads.TVSOCIALGAMESAPPSGEN ZMILLENNIALGEN XBOOMERSILENTIRRITATINGINFORMATIVE18%17%14%10%2%11%10%6%2%41%38%28%21%17%32%41
51、%49%50%46%40%34%29%28%27%42%35%28%23%17%36%33%39%38%41%30%34%35%39%56%ENTERTAINING19%17%12%6%2%19%14%7%3%2%41%36%28%9%10%32%43%51%53%41%On which do you find advertising entertaining,informative,irritating?WE ASKEDDriving consumer actionWe also asked consumers about the media most likely to drive the
52、m to purchase.TV(43%)and social media ads(41%)ranked highest as influencers,with websites not far behind at 30%.Its worth noting the generational gaps in the influence of social media and television.A significant majority of Gen Z(62%)said that social media ads had influenced them.Only 10%of the Sil
53、ent generation said the same.However,25%of consumers said that they were not influenced by ads on any social media platform.Gen X was the most likely to say that TV had influenced their purchase behaviors at 49%.Only 33%of Gen Z said the same.The Silent generation was again least likely to be influe
54、nced at 20%.43%33%43%20%46%49%41%62%53%34%19%10%Where have you seen or heard an ad that caused you to buy a product?WE ASKEDOVERALLGEN ZMILLENNIALGEN XBOOMERSILENTTVSOCIALWe asked people“Where have you seen or heard an ad that caused you to buy a product?”The responses show that advertising works to
55、 varying degrees across all forms of media.Its up to brands to develop effective targeting strategies along with creative and engaging content to capture the attention of these motivated consumers.Medias influenceWhat drives consumers to purchase?41%SOCIAL30%WEBSITE43%TELEVISION13%RADIO12%PRINT12%PO
56、DCASTS12%GAMING25%NONE OF THESE9%OOHConsumer Trends 2024 16REPORTConsumer Trends 2024 17REPORTGEN XMILLENNIALGEN ZMALEFEMALESocial medias shopping influenceOur recent Social Shopping Report highlighted how Gen X and Millennials reported more in-app e-commerce activity on social media than other gene
57、rations.Here,we delve further into whether consumers feel social media advertising influences their purchase behaviors,overall,in-app or not.Overall,more consumers(24%)said that they had been influenced by a Facebook ad to purchase a product,followed by YouTube and Instagram(21%);TikTok(17%);and Pin
58、terest,Snapchat,and X(8%).There are generational and gender disparities in socials commerce powers.Women are more likely to be influenced by ads on all platforms,except for YouTube and X.The most significant difference between women and men was in TikToks influence.Women are 12 points more likely to
59、 say the platform moved them to purchase than men.Gen Zs most influential platform is TikTok,and they are also most likely to say that they are influenced by Instagram and YouTube.Facebook retains its top place among all the other generations.On which social media platforms have you seen an ad that
60、caused you to buy a product?WE ASKED26%19%26%23%11%5%9%22%24%16%11%6%10%7%22%33%39%43%15%13%17%33%29%30%21%12%11%12%24%18%15%9%6%6%4%FACEBOOKYOUTUBEINSTAGRAMPINTERESTXSNAPCHATTIKTOKConsumers are sure to see even more ads in 2024.Facing increasing pressure to be more profitable sooner,many streamers
61、have ramped up their ad-supported tiers and raised the prices for ad-free options.Streamers and advertisers should closely partner to innovate ad formats and solve for things like ad loads and frequency so they deliver optimal brand experiences.Nearly half of Gen Z(43%)said that TikTok ads have infl
62、uenced them to purchase.Their rapid embrace of TikTok underscores the need for brands to be at-the-ready to adapt to emerging social platforms,especially as brands increasingly look to target Gen Z.Parents are more receptive to advertising in most cases.It may be that the informational utility of ad
63、vertising is a service for time-stretched caretakers.Either way,placing the right ad messages in the right environment can positively impact this groups attitudes and brand outcomes.The bottom lineParents like ads moreAs more Millennials and Gen Zers transition to parenthood,understanding what motiv
64、ates this lucrative consumer group is critical.While they are grappling with more uncertainty than their predecessors,they are more enthusiastic and engaged consumers of advertising.Parents were consistently more likely to say that advertising influenced them to purchase.This is true for all media t
65、ypes,including social media.Facebook was the parental favorite with a 12-point difference in reported purchase influence as compared to non-parents.However,as Millennials and Gen Z age,marketers should expect Instagram and TikTok to increase in relevance.Parents consistently appreciated the entertai
66、nment and informational value of ads across all media types,more than non-parents.However,its a different story with ad irritability.Parents were more likely than non-parents to find advertising within games,OOH,radio,and social media irritating.Average lift in purchase influence for parents vs.non-
67、parentsALL MEDIA TYPES4ptsALL SOCIAL MEDIA PLATFORMS5ptsConsumer Trends 2024 18REPORTConsumer Trends 2024 19REPORTGENERATIONCable TV&streamingAs we covered in the previous section,streaming is in the midst of an advertising explosion.When Netflix and Disney+introduced ad-supported tiers this year,th
68、ey changed the game.Amazon Prime Video will follow in 2024.In the second half of 2023,price hikes subtly(or not)pushed consumers to ad-supported offerings.Meanwhile,cable/satellite/telco TV subscriptions have continued their decline.In the summer of 2023,linear TV dropped below 50%of total TV usage
69、for the first time.However,major broadcast events like the presidential election and the Olympics could induce a temporary reprieve.The shift from“cable”to CTVOver two-thirds of consumers report sending$100 or less on cable and streaming services combined.Naturally,spending increases as a function o
70、f age and income,and it is also influenced by having children.How much do you spend monthly on cable TV and/or streaming services?WE ASKEDGEN ZMILLENNIALGEN XBOOMERSILENT75K75K-150K150K+NONECHILDRENOVERALLINCOMEPARENTAL STATUSGENERATIONGEN ZMILLENNIALGEN XBOOMERSILENT75K75K-150K150K+NONECHILDRENOVER
71、ALLINCOMEPARENTAL STATUS$0-$100$101+71%82%77%69%62%54%77%65%46%74%69%29%18%23%31%38%46%23%35%54%26%31%4Consumer Trends 2024 20REPORTAccelerated cord cuttingPeople are evenly split between those who have and havent“cut the cord.”Upper-income,older people,males,and parents were more likely to report h
72、aving cable TV subscriptions.Worryingly for providers,nearly 30%of cable,telco and satellite TV subscribers said they planned to discontinue their services in the coming months.And,another 20%said they were unsure.Do you plan to“cut the cord”in the coming months?WE ASKEDOVERALL50%+5-4-5+3-4+5+28-2+1
73、+18+3-2FEMALEMALEGEN ZMILLENNIALGEN XBOOMERSILENT150kCHILDRENNO CHILDRENWho is29%YES20%UNSURE50%NO CUTTING THE CORD?Consumer Trends 2024 21REPORTPARENTAL STATUS INCOMEGENERATIONMost paying consumers have between one and three subscriptions(67%).However,nearly a fifth(18%)have five or more subscripti
74、ons.Millennials are most likely to report five or more subscriptions,followed closely by Gen Z and Gen X.Parents and higher-income consumers were also more likely to say they subscribe to a greater number of subscriptions.We see a 10-point difference between younger generations and Boomers and the S
75、ilent generation.Older people were far more likely to report just one subscription.Will streaming subscriptions plateau?Subscription overload is real.The proliferation of new streaming services and bundling options have significantly increased the volume of subscriptions per household.Here,we examin
76、e the number of reported subscriptions among those paying for these services.How many streaming subscriptions do you have?WE ASKEDONETWOTHREEFOURFIVE OR MOREGEN ZMILLENNIALGEN XBOOMERSILENT75K75K-150K150K+NONECHILDRENOVERALL22%23%22%18%15%13%25%24%17%20%14%22%27%16%21%20%24%19%17%20%42%19%18%12%10%5
77、4%23%9%6%9%26%24%21%13%15%14%16%29%18%24%16%22%23%18%21%27%23%21%13%16%16%20%24%19%22%When asked about their intentions for streaming subscriptions in 2024,more than half said they plan to keep their subscriptions the same.Twenty-one percent(21%)said they plan to increase the number of subscriptions
78、 and another 21%said they planned to decrease them.While streaming subscriptions have seen a steady upward trend,providers may see a plateau or even dip in 2024.21%21%58%INCREASEDECREASESTAY THE SAME“Cable”TV and streaming services could see significant shifts in 2024.If prices continue to increase,
79、cost-conscious consumers will be hard-pressed to invest in new subscriptions or even keep all of the ones they currently have.Streamers need to get creative about how theyre reaching and retaining subscribers.The bottom lineCable providers and,more recently,streamers turn to advertising for revenue
80、when subscriber price sensitivity sets in.Media owners and distributors will need to carefully balance giving customers optimal experiences that balance monthly subscription costs with exposure to advertising.Will the number of streaming services you pay for change next year?WE ASKEDConsumer Trends
81、2024 22REPORTConsumer Trends 2024 23REPORTBuilding a brand that consumers trust,value,and are loyal to over time is hard.Every interaction counts,including brand advertising and other customer experiences.Sixty-one percent(61%)of consumers said that the specific experiences they have with brands are
82、 top perception drivers.Advertising(21%)and social media(18%)also play important roles.The battle for consumers attention to paid and organic messages is fierce,so actionable insights on whats relevant is crucial to breaking through the“noise.”Every brand touchpoint countsImportance of brand experie
83、nce43%48%21%18%16%8%61%What touchpoint influences your view of a brand the most?WE ASKEDBRAND EXPERIENCESWHAT FRIENDS&FAMILY SAYADSNEWSSOCIAL MEDIA ONLINE REVIEWSNONE5The elements of brand experienceTo dig in further,we asked consumers which specific factors influence their view of brands the most.V
84、alue for the money,quality,trustworthiness,and customer service were the most influential.REFLECTS MY PERSONAL STYLE67%CUSTOMER SERVICETRUSTWORTHY REPUTATIONQUALITYVALUE FOR MONEY SPENTNONE*SOCIAL RESPONSIBILITYSUSTAINABLE PRACTICESINNOVATIVE PRODUCTS OR SERRVICES63%53%44%29%27%23%21%7%What attribut
85、es,if any,impact your view of a brand?WE ASKED*“None of these”Lowest on the list was social responsibility,further supporting recent industry debates over the efficacy of purpose-led marketing.However,this is a complex topic.While few brands may be successful in winning customers and loyalty based o
86、n their values,fewer brands can afford to be called out for perceived failures in caring for their customers,employees and communities.Check out DISQOs report,From Boldness to Backlash,for a deeper dive into what consumers expect in terms of brand alignment with their values.Value goes a long way in
87、 building brand loyaltyLoyalty programs are a valuable engagement strategy for rewarding your best customers,but today the customer data access they enable are of increasing utility to the data-constrained marketer.As the cookie further fades,many marketers are turning to first-party data from loyal
88、ty programs to connect to data sets from media partners and other third parties so they can better understand ad campaign effects.The insights uncovered enable marketers to continue learning about their customers and optimizing their brand experiences.When we asked consumers what drives their loyalt
89、y most,quality customer service topped the list.Over a third of consumers also said that frequent discounts or offers and loyalty perks were important drivers.Overall,the findings suggest that consumers are far more likely to return to a brand and continue spending money if they receive a good value
90、 for the money.Which of the followingmake you loyal to a brand?WE ASKED*“None of these”66%53%37%36%31%29%26%10%7%UNIQUE PRODUCTS OR SERVICESLOYALTY PERKSFREQUENT DISCOUNTS OR OFFERSGOOD CUSTOMER SERVICEQUALITYNONEINFLUENCER RECSETHICAL VALUE OR PRACTICESFRIENDS OR FAMILY RECSConsumer Trends 2024 26R
91、EPORTThe brand vs.generic battleRecord 2022 inflation fueled expansion of private-label retailer offerings which appeal to cost-conscious consumers.We saw a proliferation of store-branded items in groceries as cost-effective alternatives.Shoppers always look to stretch their dollars in trying times;
92、2024 will likely be no different.So,how important is a brand name?Lets look by category.Brand names are more important for higher-ticket items.As customers cope with inflation and tighter budgets,marketers can expect consumers to increasingly turn to store brand options for everyday purchases like C
93、PG or alcohol.Marketers that prioritize customer and brand experiences in 2024 will win.While factors like corporate responsibility still play an important role in building a brand,its critical that businesses pay attention to the table stakes of product quality,customer service,and value for the mo
94、ney.Brand names still matter,but more so in some categories versus others.Retailers have the opportunity to further verticalize their strategies by offering price-wary consumers a“port in the storm.”The bottom lineHow important is brand name when buying these products?WE ASKED15%32%52%CARS OR VEHICL
95、ES18%34%49%HEALTHCARE15%36%48%ELECTRONICS20%39%41%APPLIANCES28%37%35%FOOD/GROCERIES27%39%33%CLOTHING/FOOTWARE41%30%30%ALCOHOL37%38%25%FURNITUREIMPORTANTSOMEWHATNOT24%39%37%PERSONAL CARE27%36%37%TRAVELCustomer FeedbackDISQO allows marketers,researchers and product developers to rapidly test and evalu
96、ate product concepts,features,messaging,and creatives with a highly targeted audience.This includes social media users,online shoppers,video game players,vehicle intenders,and more.With a repository of metered digital behaviors(2.2B digital data points per month),we can create unique cohorts on sear
97、ch,site visitation,and e-commerce behaviors.This enables users to gather realistic feedback before going to market,saving time and resources.Our ready-to-use templates and dashboarding tools enable teams to quickly evaluate results.Brand and Outcomes LiftDISQO provides holistic,cross-media ad measur
98、ement.Our Brand Lift product enables cross-platform measurement of attitudinal lift on KPIs like awareness,consideration,and favorability.Our Outcomes Lift product uniquely adds measurement of post-exposure digital behaviors across platforms,like search,site visits,and shopping.Combined,these produc
99、ts give brands,agencies,and publishers a complete picture of full-funnel advertising effectiveness.Audience AccessWant to know more about your target audience?Need to learn about their preferred content,products,and brand activations?Use our proprietary audience of over 2M U.S.consumers to quickly f
100、ield questions about their attitudes and experiences.Target general audiences of representative U.S.consumers,or specific audiences with unique behavioral profiles powered by our digital metering capabilities.An experience platform for every customer,touchpoint&outcomeTest&measure brand experiences with DISQO!Report:Social Media ShoppingReport:LGBTQ+AdvertisingReport:In-Game AdvertisingLooking for more?REPORT