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1、Perspectives from the Global Entertainment it abruptly stopped the printing of 112 community and regional 2000224 Global revenues (US$bn) Note: 2019 is the latest available data. 20202024 values are forecasts. Source: PwC Global Entertainment by 2024, the amount of m
2、obile data consumed will be 50% greater than the amount of broadband data. Historically, E Nigeria, India and Pakistan also boast double-digit CAGRs. Looking solely at consumer revenues, India, the fifth-largest economy in the world, is in clear first place with an 8.8% CAGR, helped by the fact that
3、 print revenues are still rising in many regions of the country. By contrast, in Western Europe and North America, which between them account for about half of global GDP, consumer growth above a 2% CAGR through to 2024 is rare; in Denmark, consumer revenues are actually expected to fall slightly. A
4、dvertising spending remains sluggish Cleavages can also be seen in advertisingat several levels. Although advertising typically tracks consumer spending activity, as noted, it is likely to be a laggard in this recovery; the global total will not regain its 2019 peak until 2022. Advertising in emergi
5、ng markets will thrive while developed markets will struggle. Belgium, for example, will see advertising revenues decline between 2019 and 2024 while Indonesia will see a 7.4% advertising CAGR through 2024. Growth will be sluggish in established markets in part because of their historic reliance on
6、print, television and radio advertising. As shown in the chart, above, in 2019, digital advertising revenues first caught up with non- digital advertising revenues. With the lines having crossed, digital advertising is expected to grow at a 4.8% CAGR through 2024 while non-digital advertising flatli
7、nes. 08 Perspectives from the Global Entertainment industry revenues are poised to more than double by 2024. In the past year, large media companies have begun to acquire players in what had been a cottage industry to serve customers and protect margins. Spotify, which charges individual customers a
8、 fixed US$10 per month for its premium version, this year acquired the Ringer, a sports-centric media company founded by Bill Simmons, for nearly US$200mn, and struck a $100mn deal with comedian Joe Rogan. Reconfiguring for digital As digitisation accelerates and advertising revenues come under pres
9、sure from COVID-19, advertising holding companies and media conglomerates are looking to simplify their models. To raise cash and reduce debt, AT Red Ventures saw an opportunity to bulk up its content offerings. When M buying growth and cash flows are in. S4 Capital, the vehicle created by former WP
10、P head Sir Martin Sorrell, has been snapping up niche operations like the influencer agency IMA and Circus Marketing, a Latin American digital marketing agency. In addition, established agencies are using deals to boost their capabilities in data analytics and artificial intelligence (AI). Strategic
11、 stakes rise in value The largest global players are using strategic investments to support their search for organic growth in rapidly growing consumer markets. India is the ninth-largest consumer market for E there were widespread reports in June 2020 about the prospect of Tencent Holdings buying a
12、 stake in the video service iQiyi from Baidu. In Indonesia, M only a handful of trials have been conducted and there is not much sign of appetite for 5G among operators or consumers. The current focus is more on improving the quality of existing broadband services in remote areas. In other markets t
13、he momentum behind 5G is building more quickly, and COVID-19 is acting as a spur to investment in 5G solutions. In China, as PwC reports (The rise of 5G to combat pandemic), the pandemic has catalysed collaborations between healthcare players, telecoms and tech companies to develop and roll out digi
14、tal healthcare solutions based on 5G. Companies including China Mobile, Huawei, Hubei and ZTE have all been involved in using 5G-enabled tools such as AI robots, sensors, biometrics and genetic screening for remote diagnosis and treatment of COVID-19 patients. 5G is also progressing in India, where
15、Jio Platforms has committed to launch an India-built 5G network in the next 12 to 18 months. Innovation at the edgeand AI in the home As 5G networks roll out globally, the technologys low latency and ultra-fast data transmission will open up opportunities for more mashup business models based on inn
16、ovative and collaborative uses of data. Key pieces of the 5G and data puzzle enabling these benefits include cloud and edge computing, which will deliver the massive processing power and universal accessibility needed to support services such as cloud gaming and ever more granular AI-powered mass pe
17、rsonalisation. As demand for data and bandwidth rises, the global migration towards 5G will enable more intelligent and adaptive networks. To create these, operators will implement AI within their networks to manage traffic, capacity and caching, and combine edge computing with concepts such as soft
18、ware- defined networking and network functions virtualisation. Smart speaker ownership in 2024 (mn) CAGR 20192024 Note: Smart speaker ownership is based on 20 territories covered in the Outlook forecast. Source: PwC Global Entertainment Amazon; Apple and Facebook all reported a surge in earnings. An
19、d in August, Apple became the first publicly traded US company to hit a market capitalisation of US$2tn. In July 2020, a rally in the shares of Chinese social media giant Tencent saw it overtake Facebook as the seventh most valuable company in the world. Size naturally draws scrutiny. So at the same
20、 time, the glare of public and regulatory attention intensified on the largest companies. The global health crisis reinforced the concerns over online information and fake news, with a particular focus on how social media platforms could disseminate misinformation around COVID-19 and treatments for
21、the disease. Interest in big tech was also heightened by the worldwide Black Lives Matter protests and concerns about content promoting violence and hatred. In June and July 2020, hundreds of advertisers joined a boycott of Facebook under the banner #StopHateForProfit, focused on pressuring the comp
22、any to address the promotion of misinformation and inappropriate content. The US presidential election campaign was a further flashpoint in the debate about online information, as platforms such as Twitter were pushed to consider whether and how to label the comments of elected officials as misleadi
23、ng or threatening to public health. In the wake of the pandemics spread, there has been a move to embracevarying in degree by countrymore intrusive monitoring and digital surveillance for the sake of public health. Concerns over these developments have meshed with broader disquiet over the lack of v
24、iable means to sustain and fund journalism that is high-quality and trusted. The result has been a flurry of legal and regulatory initiatives around the world aimed at reining in the power of the largest tech and media companies. In early 2020, Google was subject to a lawsuit in the UK seeking to fo
25、rce it to disclose its search algorithms. In India, a new data protection law that echoes elements of the EUs General Data Protection Regulation (GDPR) is going through the legislative process. Indonesia is considering a digital services tax, requiring foreign providers of goods and services online
26、to charge a local value-added tax from August 2020. Perspectives from the Global Entertainment therefore, please note that data in this publication may not be aligned with the data found online. The Global Entertainment & Media Outlook 20202024 is the most up- to-date source of consumer and advertis
27、ing spending data. This document is provided by PwC for general guidance only and does not constitute the provision of legal advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation wit
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40、 PwC United States Mark McCaffrey PwC Vietnam Ong Tiong Hooi Perspectives from the Global Entertainment & Media Outlook 20202024 23 Contributors Werner Ballhaus CJ Bangah Rajib Basu Dan Bunyan Wilson Chow James DePonte Daniel Gross Robert Kramer Radju Munusamy Justin Papps Karim Sarkis Charles Stuar
41、t Subianto Subianto Ennl van Eeden Cecilia Yau Many other professionals from the PwC entertainment and media practice, across the network, reviewed and added local expertise to this publication. 24 Perspectives from the Global Entertainment & Media Outlook 20202024 2020 PwC. All rights reserved. PwC
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43、 & Media Outlook is a trademark owned by PricewaterhouseCoopers LLP. The Outlook in a time of disruptive change 2020 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member frms, each of which is a separate legal entity. Please see for further details. This content i
44、s for general information purposes only, and should not be used as a PwCs new Global Entertainment & Media Outlook 20202024. Subscribe today. The entertainment and media industry was thrown for a loop by COVID-19. Which countries and sectors are showing the most resilience? What are the implications
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