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1、UNWTO / GTERC Asia Tourism Trends 2020 Edition | Executive Summary https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Address:40.65.176.200 https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Address
2、:40.65.176.200 UNWTO/GTERC Asia Tourism Trends 2020 Edition | Executive Summary The UNWTO/GTERC Asia Tourism Trends, 2020 Edition is a collaborative research project between the World Tourism Organization (UNWTO) and the Global Tourism Economy Research Centre (GTERC) conducted yearly since 2014. The
3、 Regional Department for Asia and the Pacific and the Tourism Market Intelligence and Competitiveness Department of UNWTO worked together on this research conducted under the supervision of Mr. Harry Hwang and Ms. Sandra Carvo, Directors of the two respective departments. From the Tourism Market Int
4、elligence and Competitiveness Department, Mr. Javier Ruescas and Mr. Michel Julian conducted the research work for chapter 1 Tourism trends and outlook and oversaw the editing and revision of the remaining components of the report which fell under their domain of expertise. From the Regional Departm
5、ent for Asia and the Pacific, Ms. Eunji Tae and Ms. Orianne Derrier contributed to the drafting, editing and revision of the overall report. UNWTO would like to express its gratitude to Mr. Jason Wang and Ms. Harmony Lamm of GTERC for their valuable support and coordination for the production of the
6、 report. Special acknowledgements are due for the contributions of the following experts: Chapter 2 on Asian tourism and COVID-19: actions for mitigation, recovery and long-term sustainable development: Mr. Peter Jordan, Head of Strategy and Research at TOPOSOPHY. Chapter 3 on Tourism and community
7、development: a focus on rural setting: Mr. David Ward Perkins, Senior Associate at TEAM Tourism Consulting and Lecturer in Tourism however, many tourism stakeholders also took action to show their support amidst this unique crisis. The private sector has played an important role in supporting travel
8、lers and local communities, for example, by providing accommodation and meals to health workers or by adapting services to repatriate stranded travellers. This has underlined the resilient and innovative nature of tourism businesses in the region. Nevertheless, looking ahead businesses face an excep
9、tionally challenging operating environment, due to unpredictable demand and the expenses incurred in adapting to local public health regulations. Measures to support the recovery of tourism in Asia and the Pacific are ongoing and are focussed mainly on supporting business liquidity and jobs, as well
10、 as helping businesses to implement strict public health protocols. Nevertheless, depressed market demand for leisure and business travel, coupled with the costs and impact on service delivery have created an exceptionally challenging operating environment in which to restart tourism in the region.
11、While tourism recovery measures have mostly focussed on supporting business liquidity and avoiding widespread unemployment, some countries have taken further measures such as stimulating domestic tourism demand. Adopting these measures has also required National Tourism Organizations (NTOs) and Dest
12、ination Marketing Organizations (DMOs) to take on new responsibilities and forge new partnerships with the private sector. The devastation of livelihoods affected by COVID-19 has caused significant setbacks for advancing tourisms contribution to the SGDs, however the crisis also represents a signifi
13、cant opportunity for governments and the private sector to reassess priorities and advance sustainability, for example through connecting stimulus packages with sustainable criteria. In developing and implementing tourism recovery plans, the public and private sectors across Asia and the Pacific sho
14、uld seek to learn from best practice, and be guided in particular by the lines of action set out by the UNWTO Priorities for Tourism Recovery and the One Planet Vision for a Responsible Recovery of the Tourism Sector to build a more sustainable and resilient sector. https:/www.e-unwto.org/doi/book/1
15、0.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Address:40.65.176.200 7 UNWTO / GTERC Asia Tourism Trends 2020 Edition | Executive Summary Chapter 3: Tourism and community development: a focus on rural settings Rural communities lack the economic boost of the cities and are more
16、 likely to suffer from poverty and population migration to urban areas. In Asia and the Pacific alone, over 4.6 billion people live in cities, exceeding the whole rural population. Subsequently, rural areas need to counter these socioeconomic issues and look for more resilient and sustainable econom
17、ic models. Community development through tourism in rural areas is a growing tourism trend appealing to destinations to advance on the achievement of United Nations Sustainable Development Goals (SDGs), particularly Goal 1 (No poverty), Goal 5 (Gender equality), Goal 8 (Decent work and economic grow
18、th), Goal 10 (Reduced inequalities), Goal 11 (Sustainable cities and communities), Goal 12 (Responsible consumption and production), Goal 14 (Life below water), Goal 15 (Life on land), and Goal 17 (Partnerships for the Goals). Furthermore, this serves as a response to the business as usual model foc
19、using on attracting high volume of international tourists to the detriment of the environment and ultimately altering the development of economies and social wellbeing of local communities, especially in rural areas. Introducing tourism practices in rural communities can be a valuable complement to
20、their activities by raising awareness on the product and services on offer, creating jobs and empowering women and the youth through new and transferable skills, and preserving local culture and folklore, with relatively low investment. Additionally, market trends are shifting and leaning towards mo
21、re responsible and authentic travel and tourism practices, implying a need for travellers to contribute to a more sustainable and fair society at large (reduction of CO2 emissions, need for closer engagement with nature and the communities depending on their natural assets for survival, etc.). This
22、has proven particularly relevant under the global COVID-19 pandemic which has drawn travellers to choose experiences closer to home and nature, and away from the crowds to avoid the virus. As such, rural tourism has gained more and more appeal and is likely to gain in popularity in the years to come
23、. Nevertheless, the development of a rural tourism model providing sustainable and resilient socioeconomic changes for the communities is complex and should rely on the long-term engagement of all stakeholders involved (national, regional and local governments, destination marketing organizations, l
24、eaders of local communities and the communities at large, private businesses). Community-based tourism has the best potential by creating high involvement engagement from the communities, helping enrich and preserve traditions and culture while ensuring a positive impact and fruitful development of
25、said communities. Looking ahead for the development of rural communities through tourism, the region of Asia and the Pacific could focus next on the development of cultural routes for community development. Exemplary good practices can be found in Italy, which is one of the herald countries to have
26、developed theme-based tourism and its subsequent thematic routes. The Silk Road offers particularly promising outcomes, along with other preeminent initiatives such as the Tea Horse Road (China and Myanmar) and the Buddhist Circuits (e.g., Bangladesh, Bhutan, India and Nepal). Executive Summary Endn
27、otes 1 World Tourism Organization (2020), UNWTO World Tourism Barometer, volume 18, issue 5, September 2020, UNWTO, Madrid, DOI: https:/doi.org/10.18111/wtobarometereng. 2 World Tourism Organization (2020), UNWTO World Tourism Barometer, volume 18, issue 2, May 2020, UNWTO, Madrid, DOI: https:/doi.o
28、rg/10.18111/wtobarometereng. 3 World Tourism Organization (2020), UNWTO World Tourism Barometer, volume 18, issue 5, September 2020, UNWTO, Madrid, DOI: https:/doi.org/10.18111/wtobarometereng. https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Addr
29、ess:40.65.176.200 Page 2: World Tourism Organization (UNWTO) Page 3: Global Tourism Economy Research Centre (GTERC) Page 4: Jiajianzheng | D Page 6: Saletomic | D Photo credits Copyright 2020, World Tourism Organization (UNWTO) and Global Tourism Economy Research Centre (GTERC) Copyright cover photo
30、: Ammentorp | D UNWTO/GTERC Asia Tourism Trends 2020 Edition, Executive Summary ISBN UNWTO: electronic version: 978-92-844-2227-2 printed version: 978-92-844-2226-5 ISBN GTERC: electronic version: 978-99981-830-2-5 DOI: 10.18111/9789284422272 Published by the World Tourism Organization (UNWTO) and t
31、he Global Tourism Economy Research Centre (GTERC). Printed in Spain. First printing: December 2020. All rights reserved. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World T
32、ourism Organization and the Global Tourism Economy Research Centre concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. World Tourism Organization (UNWTO) Global Tourism Economy Research Centre Calle
33、 Poeta Joan Maragall, 42 398 Alameda Dr. Carlos DAssumpo 28020 Madrid Edificio CNAC, 11 andar Spain NAPE, Macao, China Tel.: (+34) 915 678 100 Tel.: 853 82 96 36 00 Website: www.unwto.org Website: www.gte- Citation: World Tourism Organization and Global Tourism Economy Research Centre (2020), UNWTO/
34、GTERC Asia Tourism Trends 2020 Edition, Executive Summary, UNWTO, Madrid, DOI: https:/doi.org/10.18111/9789284422272. All UNWTO/GTERC publications are protected by copyright. Therefore, and unless otherwise specified, no part of a UNWTO/GTERC publication may be reproduced, stored in a retrieval syst
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38、Organization. For applications see: www.unwto.org/unwto-publications. https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Address:40.65.176.200 https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Addr
39、ess:40.65.176.200 The UNWTO/GTERC Asia Tourism Trends 2020 Edition is the seventh report in this series. In light of the severe impacts that the COVID-19 pandemic has had on the tourism sector, the first chapter provides an analysis on the socioeconomic environment in Asia and the Pacific, supported
40、 by the latest international tourism trends for the region. The second chapter offers an overview of the recovery measures being taken in Asia and the Pacific to mitigate the effects of the pandemic and explore how the crisis may affect the achievement of the Sustainable Development Goals. The final
41、 chapter focusses on community development through tourism in rural settings. It offers a set of guidelines for policymakers and highlights the potential for the development of cultural routes across Asia and the Pacific. The World Tourism Organization (UNWTO), a United Nations specialized agency, i
42、s the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know- how. Its membership includes 159 coun
43、tries, 6 territories, 2 permanent observers and over 500 Affiliate Members. The Global Tourism Economy Research Centre (GTERC) is a permanent, independent, non-profit international research organization based in Macau, China, with a special purview on tourism and travel development in Asia as it rel
44、ates and contributes to positive and sustainable global economic growth; GTERC also functions as the Secretariat of the Global Tourism Economy Forum. World Tourism Organization www.unwto.org Global Tourism Economy Research Centre www.gte- https:/www.e-unwto.org/doi/book/10.18111/9789284422272 - Thursday, December 10, 2020 10:34:49 PM - IP Address:40.65.176.200