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1、Experience Index 2021 Digital Trends 2021 Digital Trends 2 Foreword from Adobe 3 Introduction 4 Your New Customer 5 Working Together, Apart 10 Reorganisation 13 Guiding Principles for 2021 22 Methodology 25 With over 13,000 participants in the 2020 study, more than 85,000 businesspeople from every c
2、ontinent (including Antarctica) have contributed their time and insights to this research since its inception in 2010. Their contributions make this the largest and most durable study of how digital trends are changing the marketing discipline. Adobe and Econsultancy would like to thank everyone for
3、 their effort and insight. Table of Contents 2021 Digital Trends 3 Welcome to Adobes 2021 Digital Trends Report, our annual survey that charts the evolution of marketing, advertising, ecommerce, creative and technology professionals around the world. Last year, we published a landmark report to celebrate a decade of Digital Trends. As we celebrated its launch, nobody could have predicted what the