1、IDC FutureScape:Worldwide Digital Business StrategiesTony OlvetCraig Powers2023 Predictions2 IDC|LogisticsIDC ResearchidcIDC and IDCs CIO&Tech Exec ForumBoth the presentation video and audio will be delivered via the console.Please adjust the volume on your device accordingly.Questions may be submit

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4、 OlvetGroup VP,Worldwide C-Suite and Future Enterprise ResearchCraig PowersResearch Director,Worldwide Digital Business Strategies3 IDC|IDC FutureScape:Worldwide Digital Business Strategies 2023 PredictionsPREDICTION TIMINGCOST/COMPLEXITY TO ADDRESS202420252026202320272028HigherLowerSource:IDC,20221

5、2345678910Spending on digital technology by organizations will grow at eight times the economy in 2023,establishing a foundation for operational excellence,competitive differentiation,and long-term growth.By 2026,40%of total revenue for G2000 organizations will be generated by digital products,servi

6、ces,and experiences.The number of tech providers in the G500 will double by 2027,incorporating businesses that originated outside of the tech industry.By 2024,50%of G2000 CEOs will establish strategic personal relationships with their cloud providers to achieve quantifiable outcomes from digital bus

7、iness platform investments.By 2027,organizations with highly developed industry value chains on an ecosystem control plane will innovate 25%faster than other businesses.By 2027,enterprises that collect,analyze,and contextualize customer data in a trustworthy way will successfully build creative busi

8、ness and pricing models that double customer lifetime value.By 2024,a quarter of organizations worldwide will demonstrate responsible leadership by increasing their sustainability-related digital tech spend by more than 25%from 2022 levels.With the majority of technology budgets residing with LOB,by

9、 2027,30%of the expertise in the C-suite will shift from encouraging innovation to scaling innovation and operating digital businesses.By 2026,80%of organizations will accurately quantify the value of their digital capabilities/assets(data,algorithms,and software code)and significantly improve their

10、 market valuation.By 2026,enterprises that did not effectively address the talent and digital skills gap in their organization will constrain revenue growth opportunities by 20%.Digital SpendingDigital RevenueNew Tech ProvidersCEO&CloudValue ChainsCustomer DataESGC-Suite Scaling Innovatio

11、nQuantify Digital ValueSkills Gaps4 IDC|Drivers for IDC FutureScape:Worldwide Digital Business Strategies 2023 PredictionsDigital business Stepping-stone to the future enterprise Meaningful intelligence Differentiated decision powerEcosystem-based innovation Driving enterprise valueMainstream ESG Su

12、stainability is measured and mandatoryWork mode upheaval New models and leadershipEverything as a service Thriving through the changeStorms of Disruption Accelerating,Interconnected UncertaintyFor additional details on the Drivers,please refer to the report:IDC FutureScape Worldwide Digital Business

13、 Strategies 2023 Predictions(Doc#CA49743822)5 IDC|ProductsOfferings enabled by digitalServicesNew digital offeringsExperiencesDigitally-enhanced engagementProcessesInternal and external capabilitiesTransformationCharacteristics:Digital-first strategy in-placeSponsored and driven by C-Suite and CEO d

14、irectly involvedUse tech to competeDigital innovation programs delivering tangible outcomes at scaleQuantifiable business value creation directly from or enabled by digital Definition:A business where value creation is based on the use of digital technologies,including:internal and external processe

15、s,how an organization engages with customers,citizens,suppliers and partners,how it attracts,manages,and retains employees,and what products,services and experiences it provides.Defining the Digital Business:Strategy and Transformation6 IDC|IDC FutureScape:Worldwide Digital Business Strategies 2023

16、Predictions HighlightsPrediction 1:Spending on digital technology by organizations will grow at 8X the economy in 2023,establishing a foundation for operational excellence,competitive differentiation,and long-term growth.Prediction 2:By 2026,40%of total revenue for G2000 organizations will be genera

17、ted by digital products,services,and experiences.Prediction 4:By 2024,50%of G2000 CEOs will establish strategic personal relationships with their cloud providers to achieve quantifiable outcomes from digital business platform investments.Prediction 8:With the majority of technology budgets residing

18、with LOB,by 2027,30%of the expertise in the C-suite will shift from encouraging innovation to scaling innovation and operating digital businesses.For additional details on the highlights,please refer to the report:IDC FutureScape Worldwide Digital Business Strategies 2023 Predictions(Doc#CA49743822)

19、7 IDC|Prediction 1 Spending on digital technology by organizations will grow at 8X the economy in 2023,establishing a foundation for operational excellence,competitive differentiation,and long-term growth.1,000,0001,200,0001,400,0001,600,0001,800,0002,000,0002,200,0002,400,0002,600,0002,800,0003,000

20、,0002002242025Source:IDC Worldwide Digital Transformation Spending Guide,2021 V2$MDX 1.0Transform the business:experiment with technologyBUSINESS STRATEGYDigital-FirstRun a Viable Digital BusinessDX 2.0Transform the business:focus on closing the digital ROI gapDIGITAL SPEND($)T

21、HE DIGITAL TRANSFORMATION(DX)ERA THE DIGITAL BUSINESS ERA SHARE OF REVENUES FROM TRADITIONAL BUSINESS MODELSHARE OF REVENUES FROM DIGITAL BUSINESS MODELRevenue Trend2023 Forecast:GDP Growth=2%DX/Digital$=16.9%8 IDC|Digital SpendingDigital RevenueNew Tech ProvidersCEO&CloudValue ChainsCust

22、omer DataESGC-Suite Scaling InnovationQuantify Digital ValueSkills GapsPrediction 1 Spending on digital technology by organizations will grow at 8X the economy in 2023,establishing a foundation for operational excellence,competitive differentiation,and long-term growth.IT ImpactGuidancePREDICTION TI

23、MINGCOST/COMPLEXITY TO ADDRESS202420252026202320272028HigherLowerSource:IDC,20221 CIOs will need the full support of C-suite to succeed Some IT projects may be re-prioritized during economic slowdown Savvy IT leaders will aim to reduce long-term operation costs Negotiate with your strategic vendors

24、to ensure maximum ROI Ensure that investments in cybersecurity keeps at pace with digital initiatives Prioritize recruitment and retention of skilled talent.9 IDC|Greater Digital Maturity Leads to IT Spending Resilience0070IT Spending in 2022 will be lower thanoriginally plannedIT Spendin

25、g in 2022 will be the same asoriginally plannedIT Spending in 2022 will be higher thanoriginally plannedCompared to your organizations originally budgeted IT spending levels for 2022,how will current disruptions affect your organizations most likely final IT spending levels for all of 2022?Not at al

26、l DigitalSomewhat DigitalDigital to a large degreeSource:IDC FERS Wave 7 Survey 2022,n=829%Organizations in our study self-selected for digital maturity.10 IDC|Prediction 2 By 2026,40%of total revenue for G2000 organizations will be generated by digital products,services,and experiences.30%35%41%202

27、220252027CEOs View of Average%of Revenue from DigitalSource:Worldwide CEO Survey,January 2022.n=389.11 IDC|Digital SpendingDigital RevenueNew Tech ProvidersCEO&CloudValue ChainsCustomer DataESGC-Suite Scaling InnovationQuantify Digital ValueSkills GapsPrediction 2 By 2026,40%of total reve

28、nue for G2000 organizations will be generatedby digital products,services,and experiences.IT ImpactGuidance Dont pause shift to digital Right mix of in-house and partners enable quicker dev New approaches to partnering and integrating necessary Anticipate tech requirements Keep up with new skills an

29、d organizational requirements Put right governance guardrails in place to support innovation and agilityPREDICTION TIMINGCOST/COMPLEXITY TO ADDRESS202420252026202320272028HigherLowerSource:IDC,2022212 IDC|Unlocking the Digital BusinessThe Monetization CubeCompanies can leverage different monetizatio

30、n models and combinations of them,and they are represented in the monetization cube.Monetize through new channels Monetize new assets Monetize via new revenue modelsSource:IDC European Digital Business Practice,2022Monetizing via new revenue modelsTransaction based feeSubscriptionPay per useDynamic

31、pricingOutcome basedeCommerceMobile appsNew distribution(B2B2X)Monetizing through new channelsData monetizationIP monetizationVirtual objectsMonetizing new assets13 IDC|Unlocking the Digital BusinessThe Monetization CubeCompanies can leverage different monetization models and combinations of them,an

32、d they are represented in the monetization cube.Monetize through new channels Monetize new assets Monetize via new revenue modelsMonetizing through new channelsMonetizing via new revenue modelsMonetizing new assets14 IDC|Prediction 4 By 2024,50%of G2000 CEOs will establish strategic personal relatio

33、nships with their cloud providers to achieve quantifiable outcomes from digital business platform investments.055Our primarypublic cloudplatform providerOur primaryconsultingpartnerOur primary ERPproviderOur primaryemerging digitalplatform enablerOur primary ITinfrastructureproviderOur pr

34、imary IToutsourcingproviderOur primarytelecomsprovider%Source:IDC Global CEO Survey January 2022(n=389)Q.Which of the following will be your most strategic technology partner in the future?15 IDC|Digital SpendingDigital RevenueNew Tech ProvidersCEO&CloudValue ChainsCustomer DataESGC-Suite

35、 Scaling InnovationQuantify Digital ValueSkills GapsPrediction 4 By 2024,50%of G2000 CEOs will establish strategic personal relationships with their cloud providers to achieve quantifiable outcomes from digital business platform investments.IT ImpactGuidance CIOs co-exist with other digital roles fo

36、r long-term value IT leads tech industry partnership IT ensures standardization,openness,resilience,and security Give IT resources to work with multiple cloud providers Reorganize IT into agile squads Understand cloud as an operating model,not destinationPREDICTION TIMINGCOST/COMPLEXITY TO ADDRESS20

37、2420252026202320272028HigherLowerSource:IDC,2022416 IDC|Prediction 8 With the majority of technology budgets residing with LOB,by 2027,30%of the expertise in the C-suite will shift from encouraging innovation to scaling innovation and operating digital businesses.2727282829Lack of digital skills acr

38、oss the organizationLack of confidence due to missing ROIInability to scale due to organizational silosLack of technical knowledge in the C-SuiteIT and Security Leaders slow us downSource:WW C-Suite Tech Survey,IDC,August 2022 n=858Worldwide Top 5 C-Suite hurdles to digital initiatives%17 IDC|123456

39、78910Digital SpendingDigital RevenueNew Tech ProvidersCEO&CloudValue ChainsCustomer DataESGC-Suite Scaling InnovationQuantify Digital ValueSkills GapsPrediction 8 With the majority of technology budgets residing with LOB,by 2027,30%of the expertise in the C-suite will shift from encouraging innovati

40、on to scaling innovation and operating digital businesses.IT ImpactGuidance IT spends more time assessing new offerings CIOs focus more on becoming trusted advisor Redundancy from LOB influence Be contagiously confident in tech knowledge Be tenacious with hiring and retaining top talent Be quick to

41、collaborate across LOBs and tech groupsPREDICTION TIMINGCOST/COMPLEXITY TO ADDRESS202420252026202320272028HigherLowerSource:IDC,2022818 IDC|The Digital Journey ContinuesBeyond Transformation to the Future EnterpriseDigitalBusinessProductsServicesProcessesExperiencesDigital Transformation CEOThe New

42、C-Suite:Digital Dream Team19 IDC|Essential Guidance for Technology VendorsBe prepared to speak the language of executives outside of technology and digital roles.The top digital strategies will see heavy CEO and LOB involvement.Articulate the digital business future for your customers.Be able to pre

43、sent industry specific revenue possibilities that are supported by your products.Maintain your position in the budget with technologies that demonstrate faster time to value especially now as a looming recession is top of mind for business leaders.Ensure automation is on your roadmap.This will be cr

44、itical in helping organizations scale their digital business strategies and reduce operating costs.20 IDC|Q&A21 IDC|The Worldwide Digital Business FutureScape TeamLINUSLAIVice President and Chief Analyst ANZAustraliaCRAIGPOWERSResearch Director,Worldwide Digital Business SUnited StatesTONYOLVETGroup

45、 VP,Worldwide C-Suite and Future Enterprise RCanadaPHILIPCARTERGroup Vice President,Worldwide Thought Leadership RGermanyClick here to learn more about all of IDCs FutureScape 2023 Predictions.GIULIACAROSELLAEuropean Digital Transformation Practice LItalyGARDLITTLEVice President,Global Services Mark

46、ets and TUnited StatesTEODORASIMANResearch Manager,C-Suite Tech ACanadaNANCYGOHRINGResearch Director,Future of Digital IUnited StatesDAVIDCLEMENTEResearch Director,European C-Suite Tech AItalyELISABETHCLEMMONSResearch AAustriaERICASPINONISenior Research Analyst European SItalyCRAIGSIMPSONSenior Research Manager,Customer Insights&ACzech RepublicALEJANDROFLOREANVice President Consulting&Strategic Solutions,Latin AUnited States22 IDC|For Additional InformationCraig P253-544-6659IDCPowers IDCThank you