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思略特(Strategy&):中东以可持续的方式养活世界的机会(英文版)(20页).pdf

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思略特(Strategy&):中东以可持续的方式养活世界的机会(英文版)(20页).pdf

1、An opportunity for the Middle East to feed the world sustainablyEnergy-to-foodContactsBeirutDr.Yahya Anouti Partner+961-1-985-655 yahya.anouti Roger Rabbat Partner+961-1-985-655 roger.rabbat DubaiSamer Al ChikhaniPrincipal+971-4-436-3000samer.alchikhani Hammad NawazManager+971-4-436-3000hammad.nawaz

2、 RiyadhDr.Shihab ElboraiPartner+966-11-249-About the authors Dr.Yahya Anouti is a partner with Strategy&Middle East,part of the PwC network.Based in Beirut,he is a member of the energy,chemicals,and utilities practice in the Middle East.He specializes in resource-based sustainable development and en

3、ergy-related strategies,and he supports governments,national oil companies,international oil companies,and utility companies across Asia,Africa,Europe,the Middle East,and the United States.Dr.Shihab Elborai is a partner with Strategy&Middle East.Based in Dubai,he leads the cross-industry platform on

4、 sustainability in the Middle East.He serves major energy industry players across the Middle East and North Africa by redesigning strategy,policies,governance structures,and regulatory frameworks to navigate the shift from fossil fuels to renewables and to help build sustainable energy delivery syst

5、ems.Samer Al Chikhani is a principal with Strategy&Middle East.Based in Dubai,he is a member of the government and public sector practice in the Middle East.He specializes in developing nature-positive solutions for urban and conservation areas,and crafting strategies for the sustainable use of reso

6、urces.He has served policymakers,regulators,and private sector companies on water and environment services,and works on environmental,social,and governance issues.Hammad Nawaz is a manager with Strategy&Middle East.Based in Dubai,he is a member of the energy,chemicals,and utilities practice in the M

7、iddle East.He specializes in environmental sustainability and circular economy strategies.He has advised academia,giga-developments,governments,and private sector companies about how to use technology and innovation to achieve positive outcomes for the climate.Roger Rabbat and Nabih Saleh also contr

8、ibuted to this report.Strategy&|An opportunity for the Middle East to feed the world sustainably1We live in an era of growing concern about food insecurity and the toll that agriculture imposes on the environment,including through high greenhouse gas(GHG)emissions and excessive water use.The Middle

9、East has an opportunity to alleviate many of these problems by pursuing a new technology called precision fermentation.There are different types of precision fermentation.Our focus in this paper is on a form of precision fermentation that converts energy and a handful of ingredients to a variety of

10、proteins and other food ingredients with little negative environmental impact(so-called energy-to-food).Middle East countries,in particular in the Gulf Cooperation Council(GCC),1 have a natural advantage because of their ample,low-cost renewable energy.The ability to make food from energy and little

11、 else is not science fiction;soon,it will be an economically viable fact.Already,the market for alternative proteins is attracting considerable investmentone forecast predicts that it could be worth US$1.4 trillion globally by 2050.2 Energy-to-food could allow Middle East countries that import most

12、of their food to lead a new agricultural revolution.To become a market leader in this emerging sector,the region must act swiftly.Moving energy-to-food from the lab to the table requires action in six areas:research and development(R&D),investment in infrastructure,value chain development,talent,reg

13、ulation and policy,and consumer awareness.Although costs are inevitable,the prize of securing global food supplies in an environmentally sustainable manner is priceless.EXECUTIVE SUMMARYStrategy&|An opportunity for the Middle East to feed the world sustainably2The Middle East was the birthplace of t

14、he first agricultural revolution,when people began farming in settlements,which replaced hunting and gathering and allowed civilization to emerge.Agriculture then went through successive revolutions,becoming mechanized in the Industrial Revolution and then transforming again in our era with the intr

15、oduction of hybridization,genetic modification,and increased use of pesticides and fertilizers.Each of these changes helped feed a growing population,albeit at increasing environmental costs such as habitat loss,greater GHG emissions,and resource depletion.Today,agriculture needs another revolution,

16、as it is encountering the limits of what it can provide given the available resources.Agriculture needs to feed a world population that is projected to grow to 9.7 billion people by 2050,or 1.8 billion people more than today.3 These people will need to be fed in a sustainable manner,which requires o

17、vercoming multiple problems including scarcity of land and freshwater,GHG emissions,the high cost of nutritious food,and vulnerability to geopolitical risk and economic disruption.THE ENVIRONMENTAL COST OF FEEDING HUMANITYScarcity of landScarcity of freshwaterGHG emissionsAffordability of nutritious

18、 foodVulnerability to geopolit-ical risk and economic disruption1 2 3 4 5Scarcity of landWe already use 50 percent of the planets habitable land for agriculture to feed the world.4 It is difficult to see how we can obtain more land for agriculture.By 2050,the worlds agricultural production will have

19、 to increase by more than 60 percent to feed a population of almost 10 billion people.5 That means that by 2050,even if crop and pasture yields continue increasing at todays rates,we will need to add almost 6 million square kilometers of agricultural land to meet projected food demand.6 Such an incr

20、ease would mean reducing important land use types such as forests,and that reduction has implications for climate change and air quality.To put this in context,meeting the worlds food demand by 2050 would require wiping out forest areas the size of the Amazon to create agricultural land.Another prob

21、lem is that livestock farming to generate animal protein has a disproportionately high impact on depleting natural resources.7 Moreover,climate change is likely to reduce the amount of land suitable for agriculture,thereby aggravating the land use problem.Scarcity of freshwaterToday,agriculture acco

22、unts for 70 percent of freshwater withdrawal and more than 90 percent of freshwater consumption.8 Water availability is already under stress;two-thirds of the worlds population is affected by shortages.9 According to estimates from the United Nations Food and Agriculture Organization,the world can i

23、ncrease the amount of water it needs to withdraw for agriculture by only 10 percent by 2050.As a result,there will have to be significant agricultural productivity gains to accommodate the estimated 60 percent increase in agricultural production required by then.10 Strategy&|An opportunity for the M

24、iddle East to feed the world sustainably3GHG emissionsThe food industry contributes between one-quarter and one-third of global GHG emissions,according to various estimates(see Exhibit 1).11 These emissions are expected to increase by 2050 as the demand for food grows.However,GHG emissions from food

25、 production actually need to decrease by about 11 gigatons per year to limit global warming to 2 degrees Celsius above preindustrial levels,according to the Paris Agreement.12EXHIBIT 1Food production accounts for about one-quarter of global GHG emissionsContribution to global GHG emissions(2018)Note

26、:GHG=greenhouse gas.Source:J.Poore and T.Nemecek,“Reducing foods environmental impacts through producers and consumers,”Science 360,pp.987992(2018),June 1,2018(https:/www.science.org/doi/10.1126/science.aaq0216);Hannah Ritchie,Food production is responsible for one-quarter of the worlds greenhouse g

27、as emissions,Our World in Data,November 6,2019(https:/ourworldindata.org/food-ghg-emissions);Strategy&analysisStrategy&|An opportunity for the Middle East to feed the world sustainably426%74%47%35%18%LivestockCropsSupply chainNon-foodFoodAffordability of nutritious foodDespite all the use of land an

28、d freshwater,good-quality food is unaffordable for much of the worlds population.Some 3 billion people today,almost 40 percent of the global population,cannot afford healthy diets.13 People in the developing world,in particular,are eating mostly starchy food because it carries about one-fifth the co

29、st of foods making up a healthy diet.14Vulnerability to geopolitical risk and economic disruption Our global food production system is closely intertwined with the global trade system.The disruption of global supply chains by geopolitical events and economic shocks can severely hamper food availabil

30、ity,especially for countries dependent on food imports.One study on the decoupling of agricultural production and consumption found that by 2050 as much as half of the worlds population could become reliant upon non-domestic food sources.15Strategy&|An opportunity for the Middle East to feed the wor

31、ld sustainably5Strategy&|An opportunity for the Middle East to feed the world sustainably6New technology may offer a solution to these wide-ranging problems.Energy-to-food,precision fermentation that uses energy to make food,can alleviate many of the pressures on land and freshwater,while lessening

32、the impact on the environment.The importance of energy in this form of precision fermentation means it presents an opportunity for the Middle East,and the GCC in particular,given that these countries possess abundant low-cost renewable energy sources.Energy-to-food is a promising technological advan

33、ce that can make a variety of proteins and other food ingredients.16 Startups are already developing a diverse range of food options including meat,eggs,dairy,and even oils.The science behind energy-to-food depends on bioreactors.These provide a uniform environment to conduct a chemical reaction tha

34、t involves organisms or biochemically active substances derived from such organisms.The process is energy intensive and requires few other inputs:nitrogen,carbon,oxygen,and microbes(see Exhibit 2).The energy-to-food process mostly relies on gases(such as CO2 and the other gases in air)and water as t

35、he sources of carbon and oxygen.That distinguishes it from other types of precision fermentation,which use inputs such as sugar that impose a cost on the environment,albeit a lower cost than traditional farming.PRECISION FERMENTATION TO TRANSFORM ENERGY INTO FOOD EXHIBIT 2Precision fermentation requ

36、ires substantial inputs of energy but little else Source:Strategy&analysisKey inputs for bioreactorsEnergyNitrogen(typically from ammonia gas)CarbonOxygenMicrobesMain types of bioreactorsProduct types after downstream purificationStirred tank bioreactor(most common)Airlift fermenterBubble columnferm

37、enterLow-purity products(e.g.,animal feed)Filtration and dryingOrganic liquids(e.g.,flavors,fragrances)Solvent distillation processHigh-purity products(e.g.,amino acids,proteins)Advanced separation,e.g.,crystallization The environmental impact of energy-to-food is minimal,as it requires very little

38、land or water compared with traditional agriculture,such as animal-and plant-based proteins.It also emits fewer GHG emissions(see Exhibit 3).17 EXHIBIT 3Precision fermentation proteins use less water and land than other proteins and generate fewer emissionsPer kilogram of protein producedSource:Stra

39、tegy&analysisWater use(liters)Animal-based proteinPlant-based proteinPrecision fermentationbased proteinLand use(m)Emissions(kg CO2 equivalent)1120012,000Strategy&|An opportunity for the Middle East to feed the world sustainably7Interest in precision fermentation is growing rapidly.Invest

40、ed capital in precision fermentation companies has increased at an annual rate of 250 percent since 2018(see Exhibit 4).Although most of the investment is occurring in Europe and the U.S.,precision fermentation startups are emerging in other countries,such as China,India,and Israel.The challenges of

41、 converting energy-to-food at scaleFor all the promise energy-to-food offers,moving from lab to table means overcoming three connected challenges:cost,consumer acceptance,and scale.First,energy-to-food needs to become cost-effective.Today,protein from any form of precision fermentation is about 10 t

42、imes as expensive to produce as protein from sources such as whey and casein.18 As the technology matures,the cost should come down(see Exhibit 5).However,the speed at which it becomes economically viable will depend on market adoption and the ability to scale production.19EXHIBIT 4Investment in pre

43、cision fermentation is risingSource:Audrey Gyr,State of the Industry Report:Fermentation,Good Food Institute,2022(https:/gfi.org/resource/fermentation-state-of-the-industry-report/).Investments in precision fermentation companies(US$millions)Strategy&|An opportunity for the Middle East to feed the w

44、orld sustainably820021+250%average per yearSecond,there has to be consumer acceptance of energy-to-food proteins.Food is a highly personal and sometimes fraught issue;peoples preferences are often influenced by culture,religion,and tradition.Marketing can increase acceptance,es

45、pecially among younger consumers who want meatless products and who can influence others.People need to understand the health benefits of energy-to-food,and explore whether ingredients are culturally and religiously acceptable.Significant changes can be greeted with suspicion.Take,for example,the re

46、gulatory debate over genetically modified organisms(GMOs),which affects precision fermentationbased proteins.The U.S.considers precision fermentationbased proteins to be non-GMO,whereas the European Union treats them as GMOs.That matters because U.S.regulations are more accepting of GMO products,whe

47、reas many European countries have banned GMO products.Ultimately,there is a need for broad agreement within the international regulatory and scientific community.Encouragingly,plant-based protein products have made some inroads in recent years that could provide valuable lessons for precision fermen

48、tation products.Plant-based meat sales in the U.S.have grown rapidly,rising almost 75 percent over the past three years to total$1.4 billion in 2021.Companies are providing consumers with more options with respect to product types,making them available at various price points,and these products are

49、more widely available in stores than they were a few years ago.20The third challenge is that energy-to-food needs to build scale,which can come only with lower cost and initial consumer acceptance.Energy-to-food can attract the substantial investment required only if it can show that it is a commerc

50、ially viable option.Investors need to see that consumers are interested and can afford the product.EXHIBIT 5The cost of manufacturing proteins using precision fermentation is projected to fall sharplySource:Catherine Tubb and Tony Seba,Rethinking Food and Agriculture 2020-2030:The Second Domesticati

51、on of Plants and Animals,the Disruption of the Cow,and the Collapse of Industrial Livestock Farming,Rethinkx,September 2019(https:/ of precision fermentationbased protein(US$per kilogram)Strategy&|An opportunity for the Middle East to feed the world sustainably92025203020350070

52、8090100110Cost of producing one kilogram of traditionalprotein(e.g.,whey,casein)Strategy&|An opportunity for the Middle East to feed the world sustainably10THE POTENTIAL FOR THE GCC TO FEED HUMANITYThe GCC is uniquely positioned for success in pursuing energy-to-food because it possesses the worlds

53、lowest levelized cost of renewables.Energy makes up 40 to 60 percent of the expense of producing energy-to-food proteins.Assuming GCC producers incur non-energy-related costs similar to the global average,their energy-to-food proteins will be significantly cheaper than those created anywhere else in

54、 the world(see Exhibit 6).EXHIBIT 6GCC countries have a cost advantage in the energy-to-food sectorSource:Strategy&analysisCost of precision fermentation compared to global average in select GCC areas(indexed to 100)0100Abu Dhabi817874Saudi ArabiaQatarDubai8361677174Lower limitUpper limitGlobal aver

55、age cost GCC countries also have significant reasons to pursue energy-to-food.Improved food securityEnergy-to-food would free GCC countries from dependence upon foreign food suppliers.Currently,85 percent of the GCCs domestic food needs are met from imports.21 That is mainly due to the regions inabi

56、lity to grow certain foods that depend on particular soil and climate conditions.If they were released from such constraints,GCC countries could become significant food exporters.Market opportunityGCC countries could grab a large slice of the growing demand for alternative proteins.According to Cred

57、it Suisse,the global market for alternative proteins is expected to reach$1.4 trillion by 2050.22 If precision fermentation were to account for 20 to 25 percent of the alternative proteins market,the value would be$280 billion to$350 billion.If GCC countries were able to grab only 20 percent of that

58、 market,they would have energy-to-food sales worth$56 billion to$70 billion by 2050.For comparison,Saudi Arabias crude oil exports in 2020 were worth just over$110 billion.23 Contribution to net zeroReducing emissions from agriculture and food imports would help the GCC countries meet their net-zero

59、 goals.Oman and the UAE are aiming for net zero by 2050.Bahrain and Saudi Arabia have announced a 2060 target date.Energy-to-food could replace considerable production of animal protein.If 25 percent of GCC consumers were to switch from animal protein to energy-to-food protein,that would constitute

60、3 to 5 percent of the GCCs total GHG reduction target.The GCC is uniquely positioned for success in pursuing energy-to-food because it possesses the worlds lowest levelized cost of renewables.Strategy&|An opportunity for the Middle East to feed the world sustainably11Strategy&|An opportunity for the

61、 Middle East to feed the world sustainably12A BOLD APPROACH TO MARKET LEADERSHIP The GCC countries should engage in a bold and concerted effort to become the market leaders in energy-to-food.If they are successful,using renewable energy to feed the world could become a prestige project that highligh

62、ts the regions technological prowess and its ability to take the lead in sustainability.It would also promote regional economic diversification.If it is to succeed,the ambition of this undertaking will need to be accompanied by significant resource allocation.GCC countries need to act in six areas:R

63、&D,investment in infrastructure,value chain development,talent,regulation and policy,and consumer awareness.R&DA major R&D focus is essential if energy-to-food proteins are to achieve cost parity with traditional proteins.Governments will need to invest in R&D initially to accelerate the maturity of

64、 this technology.Private-sector investment will then need to follow.Although there is rising interest in precision fermentation generally,the industry lags behind other sectors.In particular,there must be more investment in early-stage,high-risk innovation.For comparison,although$14 billion has been

65、 invested globally in 1,000 food systemsfocused startups since 2010,that is barely one-tenth of the$145 billion put into healthcare startups in the same period.24 If they are to address this disparity,governments need to take the lead in funding R&D to accelerate the energy-to-food industry.It is in

66、structive to draw parallels with the growth of the biopharma industry in the U.S.in the 1980s and 1990s.To get the industry going,the U.S.government provided annual R&D funding for healthcare of$6 billion in 1980 that steadily increased to more than$13 billion in 1998 before stabilizing.25 R&D effor

67、ts need to focus on improving the overall yields of the precision fermentation process,identifying novel microbial strains,pinpointing more cost-efficient and sustainable feedstock,creating artificial intelligence and machine-learning algorithms to enhance the speed of the process,and developing mor

68、e efficient bioreactor design.Investment in infrastructureCompanies need bioreactors for precision fermentation.Commercial bioreactors can cost up to$500 million for a capacity of 1 million liters.Currently,the world has just over 60 million liters of bioreactor capacity for contract manufacturing,a

69、lthough it is used for applications besides food.26 In a scenario in which alternative proteins make up 10 percent of total protein consumption by 2030 and precision fermentationbased proteins make up 25 percent of the alternative proteins market,the world would need more than 4 billion liters of bi

70、oreactor capacity for precision fermentation.The total required investment would exceed$2 trillion globallyalthough the cost is expected to come down as the technology matures and becomes more efficient.The public and private sectors need to combine their efforts to ensure sufficient investment goes

71、 to developing the critical infrastructure.Value chain developmentGCC governments will need to develop the whole value chain if their countries are to become major players in energy-to-food.They will need to secure access to the required raw materials and feedstock,such as nitrogen.TalentGCC countri

72、es need the necessary talent to conduct R&D and commercialization.That means acquiring top-notch talent in fields such as molecular biology,chemical engineering,strain engineering,data science,product development,and plant design.The field also requires clinicians,nutritionists,and policy experts.GC

73、C countries should provide a compelling value proposition and vision of the future to attract the best global talent,while also developing the talent pool in the Middle East.Regulation and policyGCC governments must have effective regulatory practices to ensure the quality and safety of energy-to-fo

74、od proteins.They can also use a range of policy mechanisms to promote the sector,encouraging businesses to move from conventional proteins to energy-to-food.For example,they could mitigate the cost of switching to energy-to-food by providing incentives for investment in renewable energy R&D.Consumer

75、 awarenessPublic-and private-sector stakeholders should educate consumers about the environmental and nutritional benefits of energy-to-food proteins.Consumers will need to know that these products are beneficial and safe.Producers will have to develop protein products that are affordable and enjoya

76、ble to consume.In particular,producers will need to ensure that their products comply with religious norms so that their proteins are halal(permissible)for Muslims to consume in the domestic GCC market.Producers must also demonstrate similar consideration for cultural and religious concerns in other

77、 markets.Strategy&|An opportunity for the Middle East to feed the world sustainably13Strategy&|An opportunity for the Middle East to feed the world sustainably14CONCLUSIONEnergy-to-food precision fermentation is a consumer,commercial,investment,and scientific challenge.GCC countries in particular ar

78、e well positioned to rise to this challenge,to lead a new agricultural revolution.The reward for those countries that succeed is considerable:independence from food imports,large-scale exports of an innovative product,lower emissions,and the achievement of feeding people around the world.Strategy&|A

79、n opportunity for the Middle East to feed the world sustainably151.The GCC countries are Bahrain,Kuwait,Oman,Qatar,Saudi Arabia,and the United Arab Emirates.2.Credit Suisse,Sustainable food:The investment case,June 8,2021(https:/www.credit- at a slower pace,world population is expected to reach 9.7

80、billion in 2050 and could peak at nearly 11 billion around 2100,”United Nations,Department of Economic and Social Affairs,World Population Prospects,June 17,2019(https:/www.un.org/development/desa/en/news/population/world-population-prospects-2019.html).4.Hannah Ritchie,Half of the worlds habitable

81、land is used for agriculture,Our World in Data,November 11,2019(https:/ourworldindata.org/global-land-for-agriculture).5.Jos Graziano Da Silva,“Feeding the world sustainably,”UN Chronicle,United Nations,Volume XLIX,Number 1&2,June 2012(https:/www.un.org/en/chronicle/article/feeding-world-sustainably

82、).6.Tim Searchinger,Richard Waite,Craig Hanson,and Janet Ranganathan,Creating a sustainable food future:A menu of solutions to feed nearly 10 billion people by 2050,World Resources Institute,July 2019(https:/research.wri.org/sites/default/files/2019-07/WRR_Food_Full_Report_0.pdf).7.Hannah Ritchie,Ha

83、lf of the worlds habitable land is used for agriculture,Our World in Data,November 11,2019(https:/ourworldindata.org/global-land-for-agriculture).8.Ibid.9.Water scarcity threatens future food security,Danwatch(https:/old.danwatch.dk/en/undersogelseskapitel/water-scarcity-threatens-future-food-securi

84、ty/).10.Food and Agriculture Organization of the United Nations,Water for sustainable food and agriculture,2017(https:/www.fao.org/3/i7959e/i7959e.pdf).11.Hannah Ritchie,Food production is responsible for one-quarter of the worlds greenhouse gas emissions,Our World in Data,November 6,2019(https:/our

85、worldindata.org/food-ghg-emissions);Xiaoming Xu and Atul Jain,“Food production generates more than a third of manmade greenhouse gas emissions:A new framework tells us how much comes from crops,countries,and regions,”The Conversation,September 13,2021(https:/ Searchinger,Richard Waite,Craig Hanson,a

86、nd Janet Ranganathan,Creating a sustainable food future:A menu of solutions to feed nearly 10 billion people by 2050,World Resources Institute,July 2019(https:/research.wri.org/sites/default/files/2019-07/WRR_Food_Full_Report_0.pdf).13.Anna Herforth,Three billion people cannot afford healthy diets.W

87、hat does this mean for the next Green Revolution?Center for Strategic and International Studies,September 23,2020(https:/www.csis.org/analysis/three-billion-people-cannot-afford-healthy-diets-what-does-mean-next-green-revolution).14.Ibid.15.Marianela Fader,D.Gerten,M.Krause,W.Lucht,and W.Cramer,“Spa

88、tial decoupling of agricultural production and consump-tion:Quantifying dependences of coun-tries on food imports due to domestic land and water constraints,”Environmental Research Letters,Volume 8,2013(https:/ Gyr,State of the Industry Report:Fermentation,Good Food Institute,2022(https:/ and data f

89、rom Statista(https:/ Tubb and Tony Seba,Rethink-ing Food and Agriculture 2020-2030:The Second Domestication of Plants and An-imals,the Disruption of the Cow,and the Collapse of Industrial Livestock Farming,Rethinkx,September 2019(https:/ Ignaszewski,2021 US retail market insights:Plant-based foods,G

90、ood Food Institute,2022(https:/ Ghazaly,Roger Rabbat,and Ahmed Mokhtar,“How GCC countries can ensure their food security,”Gulf Business,Strategy&,2020(https:/ Suisse,Sustainable food:The in-vestment case,June 8,2021 (https:/ from Statista(https:/ Dace,Technology to feed the world,Tony Blair Institut

91、e for Global Change,December 3,2020 (https:/ S.Lawlor,“Biotechnology and Government Funding:Economic Motivation and Policy Models,”Federal Reserve Bank of Dallas,September 2003(https:/www.dallasfed.org/media/documents/research/pubs/science/lawlor.pdf).26.Good Food Institute,“Commercial fermentation

92、opportunities and bottlenecks,”Warner Advisers LLC,May 13,2021(https:/youtu.be/aqr18eiot9Q).Strategy&|An opportunity for the Middle East to feed the world sustainably16Strategy&|An opportunity for the Middle East to feed the world sustainably17Strategy&Strategy&is a global strategy consulting busine

93、ss uniquely positioned to help deliver your bestfuture:one that is built on differentiation from the inside out and tailored exactly to you.Aspart of PwC,every day were building the winning systems that are at the heart of growth.We combine our powerful foresight with this tangible know-how,technolo

94、gy,and scale to help you create a better,more transformative strategy from day one.As the only at-scale strategy business thats part of a global professional services network,we embed our strategy capabilities with frontline teams across PwC to show you where you need to go,the choices youll need to

95、 make to get there,and how to get it right.The result is an authentic strategy process powerful enough to capture possibility,while pragmatic enough to ensure effective delivery.Its the strategy that gets an organization through the changes of today and drives results that redefine tomorrow.Its the

96、strategy that turns vision into reality.Its strategy,made the latest Ideation Center insightsConnect with Strategy&Middle E with Strategy& 2022 PwC.All rights reserved.PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further

97、 details.Mentions of Strategy&refer to the global team of practical strategists that is integrated within the PwC network of firms.For more about Strategy&,see .No reproduction is permitted in whole or part without written permission of PwC.Disclaimer:This content is for general purposes only,and should not be used as a substitute for consultation with professional

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