1、2022 STATE OF ALUMNI GIVING REPORTUnderstanding the Factors that Turn Graduates into Donors2 2022 Hanover ResearchHEDWP0722 2022 Hanover ResearchHEDWP0322INTRODUCTIONWhen COVID-19 threw higher education into a tailspin in 2020,no one knew what the effects would be on alumni giving especially given t

2、he pandemics economic impact.As it turns out,alumni across the nation stepped up,with charitable giving increasing 7%in 2021.Now,with higher education enrollment revenue on the decline and grant funding in high demand,alumni financial gifts are more meaningful than ever.But to win them,higher educat

3、ion fundraising leaders must have a deeper understanding of their alumni,including what drives them to give and how to reach them.To help higher education leaders accomplish this,Hanover Research surveyed over 1,100 U.S.alumni in August 2022.The resulting report the 2022 State of Alumni Giving offer

4、s meaningful insights into donor behaviors and habits,particularly why they give,how often,and which individuals are most likely to do so.Winning alumni financial support is no easy task:After all,69%of alumni choose not to give,with many saying they dont believe their gift makes an impact.But 31%of

5、 alumni do give often repeatedly.By better understanding donors and non-donors alike,higher education leaders can more successfully cultivate alumni relationships,identify individuals primed to give,and grow their donation numbers.In this report,youll learn:Four common characteristics of alumni dono

6、rs Why donors give Donor and non-donor communication preferences3 2022 Hanover ResearchHEDWP0722TABLE OF CONTENTS2/INTRODUCTION4/SUMMARY OF KEY FINDINGS6/DONOR HABITS10/MOTIVATION FOR FUTURE GIVING13/COMMUNICATION PREFERENCES16/CAREER AND EMPLOYMENT OUTCOMES19/CONCLUSION21/APPENDIX27/ABOUT HANOVERFo

7、r more information about Hanovers solutions and services,turn to page 32 or visit 2022 Hanover ResearchHEDWP0722SUMMARY OF KEY FINDINGS5 2022 Hanover ResearchHEDWP0722By identifying the common traits shared by those who give,institutional leaders can better understand how to build alumni relationshi

8、ps that foster and motivate charitable giving.Graduates with favorable academic experiences,connected networks,and professional success are more likely to see themselves as ambassadors and to pay it forward in a variety of ways.THE ALUMNI MOST LIKELY TO GIVE ARE:SUMMARY OF KEY FINDINGS 4 QUALITIES O

9、F STRONG ALUMNI DONORSProfessionally SuccessfulThe rate at which donors hold C-level job titles(e.g.,CIO,CMO)versus non-donorsOpen to CommunicationThe number of donors who want to hear from their institution at least quarterlyRepeat GiversThe percentage of donors who are very likely or extremely lik

10、ely to give again(two-thirds of all donors prefer to do it annually)61%AltruisticThe percentage of donors who cite a desire to“give back”as the top motivation for giving in the future,compared to 28%of non-donors51%7 IN 105X6 2022 Hanover ResearchHEDWP0722DONOR HABITSEvery gift makes a difference,bu

11、t many alumni dont always realize the impact of their donation on their alma mater.Institutions can leverage donor data to craft messaging that resonates with more graduates and communicates the significance of their gifts.7 2022 Hanover ResearchHEDWP0722Three out of 10 alumni donate to their underg

12、raduate institutions.Among donors,nearly one in four gave less than$100 for their most recent gift.DONOR HABITS THEY GIVE IN SMALL AMOUNTS AND THOSE GIFTS ADD UPThe percentage of survey respondents who have financially donated to their college or universityDonors earning at least$150,000 annually ar

13、e more likely to have donated to their institution than those earning$149,999 or lessUnderstanding how and when people give plays a critical role in identifying how to motivate more donations.It also pays to identify why alumni choose not to give.The primary reason graduates dont donate?They cant af

14、ford to.Half of non-donor respondents(52%)said they dont have the means to make a monetary gift.And while survey respondents who earn more than$75,000 annually were less likely to say they couldnt afford to give,its only when income levels reach$150,000 that alumni proved more likely to donate.Donor

15、s earning at least$150,000 annually are more likely to have donated to their institution than those earning$149,999 or less.Meanwhile,14%percent of non-donors said they dont believe the amount they could give would make a difference.About one in four non-donors said they prioritize giving to other c

16、auses.Another one in four said that they dont believe their institution needs more money.Adding to the divide,roughly one in 10 non-donor respondents(12%)say they were never asked to donate.YesNoCannot afford to donateHAVE YOU EVER MADE A FINANCIAL DONATION TO YOUR SCHOOL?31%$150K$200,0018%82%80%21%

17、79%61%23%77%59%35%65%52%33%67%43%51%49%29%58%42%18%By Annual Household Income8 2022 Hanover ResearchHEDWP0722DONOR HABITSWHAT REASONS WOULD YOU GIVE FOR NOT DONATING TO YOUR SCHOOL?Non-DonorsI cannot afford to donate52%I prioritize giving to other organizations or causes23%I do not believe that my u

18、ndergraduate institution needs more money23%I feel the amount I could give would be inconsequential14%I was not asked to donate12%I am not sure how my gift would support areas I care about8%I am not sure how to donate3%I donate to my graduate institution instead1%Other4%Among alumni who do give,24%g

19、ave$100 or less as their last gift.Between the prevalence of small gifts and a modest number of non-donors who feel what they can afford to give is too inconsequential,opportunity exists to leverage new fundraising streams from historically resistant or overlooked alumni.Almost half of donors(45%)ha

20、ve made a gift in the past year.Monetary donations ranging from$100 to$999 also accounted for 45%of all gifts during that time frame.Major gifts comprise only a fraction of the whole:One-time gifts of$10,000 and larger accounted for just 3%of all donations.The percent of alumni donors who donated to

21、 their institution within the last year,compared to 16%who donated one to two years ago45%9 2022 Hanover ResearchHEDWP0722DONOR HABITSWHAT WAS THE APPROXIMATE AMOUNT OF YOUR LAST DONATION?Less than$100$100-$199$200-$499$500-$999$1,000-$1,99924%19%13%13%10%9%5%1%1%1%$2,000-$4,999$5,000-$9,999$10,000-

22、$19,999$20,000-$29,999$30,000 or moreWHAT WAS THE APPROXIMATE TOTAL AMOUNT YOU HAVE DONATED TO YOUR SCHOOL SINCE YOU STARTED GIVING?Are you prepared to predict and respond to shifts in enrollment,finances,and the student experience?Download our 5 Higher Ed Trends to Watch in the 202223 Academic Year

23、 InfographicTAKEAWAY When it comes to donations,small can be mighty.Knowing this,institutions must ensure their messaging demonstrates how alumni gifts of any size can make big things happen.Making this connection could encourage more non-donors with limited resources or with doubts about their impa

24、ct to give more in the future.Less than$100$100-$199$200-$499$500-$999$1,000-$1,9999%10%11%15%16%14%7%5%5%3%$2,000-$4,999$5,000-$9,999$10,000-$19,999$20,000-$29,999$30,000 or more10 2022 Hanover ResearchHEDWP0722MOTIVATION FOR FUTURE GIVINGAlumni want to give back,and the reasoning is often rooted i

25、n making their alma mater a better (and more affordable)place.11 2022 Hanover ResearchHEDWP0722While alumni donors have a wide range of meaningful reasons for giving,they also have preferences and plans for how to give.MOTIVATION FOR FUTURE GIVING ABOVE ALL,TODAYS DONORS WANT TO GIVE BACKHOW LIKELY

26、ARE YOU TO DONATE TO YOUR UNDERGRADUATE INSTITUTION IN THE FUTURE?DonorsNon-DonorsAllNot at all likely6%46%33%Slightly likely15%30%25%Moderately likely17%17%17%Very likely29%5%13%Extremely likely32%2%12%The percent of alumni,regardless of donation status,who say they plan to donate less than$100 in

27、the next year40%The percent of alumni,regardless of donation status,who say they are interested in giving on an annual basis in the future69%The percent of alumni donors who say cash is their preferred type of planned giving54%Nearly two-thirds(61%)of donor respondents say they are very or extremely

28、 likely to give to their undergraduate institution in the future while just 7%of non-donors say the same.Almost half of non-donors(46%)confirm they have no plans to ever donate.Still,55%of them said if they did give,it would be a small gift of$100 or less to their college in the next year,a potentia

29、lly valuable resource for university development teams to consider.12 2022 Hanover ResearchHEDWP0722MOTIVATION FOR FUTURE GIVINGAlthough an annual gift was by far the most popular option for donors with 65%preferring it the size of their planned gifts is more varied.Slightly more than half(57%)say t

30、heir donation will be$999 or less,with the biggest share(20%)intending to give a gift of$100 or less.Just 11%say they will give$5,000 or more this year.For planned giving via a will or trust,donor respondents prefer leaving cash to their undergraduate institution:54%said they are very or extremely i

31、nterested in this option.Helping to ensure affordability for others was one of the top reasons donors say they would choose to give,with 46%of respondents citing it as inspiration.Among other motivations:supporting programs and events(41%),academic departments(36%),and facility improvements(29%).Bus

32、iness programs were the top academic program recipients,with one in three donors most interested in supporting them.Overall,nine in 10 donors support other causes,including religious organizations(27%),charities that ease hunger,homelessness,and poverty(27%),and animal welfare groups(25%).55%WHAT WO

33、ULD INSPIRE YOU TO SUPPORT YOUR SCHOOL THROUGH FINANCIAL GIVING?SELECT ALL THAT APPLY.DonorsNon-DonorsAllMaking education more affordable46%34%38%Wanting to give back51%28%36%Supporting programs/events41%22%28%Supporting academic departments36%18%24%Ensuring access through financial aid32%17%21%Faci

34、lity improvements29%12%17%Ensuring financial stability28%12%17%Supporting faculty and staff27%12%16%Ensuring applied learning/training opportunities22%11%14%Other3%3%3%None of the above6%29%21%Learn what it takes to create new academic programs that drive institutions forward.Listen to our webinar r

35、ecording,Developing Academic Programs in a New Era.TAKEAWAY Alumni have important reasons why they want to give back to their alma maters.But to turn interest into a financial gift,advancement leaders must draw clearer connections between donations and alumni passions.For example,messaging should ze

36、ro in on how graduates can contribute to the institutions academic excellence,how they can“pay it forward”to help younger students afford their studies,or how they can tap into social issues they care about by supporting their institution.Identifying what your alumni care most about(through surveys

37、or other means)and reflecting that in your messaging is a worthy endeavor because once donors give to their institution,theyre likely to do it again in the future.13 2022 Hanover ResearchHEDWP0722COMMUNICATION PREFERENCESAlumni have varied preferences for how they want to be reached,and institutions

38、 need a multichannel strategy to reach them.14 2022 Hanover ResearchHEDWP0722Donors or not,alumni want to keep in touch with their school but those who give are more engaged and want to be contacted more often.COMMUNICATION PREFERENCES THEY WANT DIVERSE OUTREACH,DELIVERED REGULARLYHOW WOULD YOU PREF

39、ER TO RECEIVE COMMUNICATION FROM YOUR SCHOOL?DonorsNon-DonorsEmail57%49%Social media36%20%Newsletter33%18%Alumni magazine34%17%Postal mail33%20%Text16%6%Personal outreach12%4%I do not wish to be contacted2%19%Email is the top way that most donors(57%)and non-donors(49%)want their undergraduate insti

40、tution to send communication.One-third of donors would like to be contacted via a newsletter,an alumni magazine,or social media.Among all respondents,the social media top platforms through which they wish to be contacted include Facebook(83%),Instagram(56%),Twitter(39%),and LinkedIn(38%).Just 2%of d

41、onor respondents wish for no contact at all,compared to nearly one in five non-donors(19%).Still,three-quarters of all respondents say the frequency of communications they receive is just right.And while most donors are interested in giving once a year,they prefer to hear from their undergraduate in

42、stitution at more regular intervals,including quarterly(36%),monthly(28%),and every six months(15%).THROUGH WHICH SOCIAL MEDIA PLATFORM DO YOU PREFER TO RECEIVE COMMUNICATION FROM YOUR SCHOOL?DonorsNon-DonorsFacebook87%80%Instagram66%47%Twitter46%33%LinkedIn46%31%YouTube43%24%TikTok27%7%WhatsApp27%5

43、%Snapchat19%9%15 2022 Hanover ResearchHEDWP0722COMMUNICATION PREFERENCESThe percent of alumni,regardless of donation status,who say they receive the right frequency of communications from their institutions76%The percent of alumni,regardless of donation status,who say they prefer to hear from their

44、institution once a quarter31%In a competitive landscape,your institution must prove the value of its brand promise.Download our Brand Health 101 Guide for strategies to maintain an edge.TAKEAWAY Whether its digital,on paper,or in person,outreach efforts are widely embraced by alumni.Email is largely

45、 the top method for reaching donors and non-donors,and Facebook is the most preferred platform.With more than half of all respondents wanting to hear from their alma mater at least quarterly,institutions must carefully consider channel and frequency preferences in their messaging.But when it comes t

46、o reaching more alumni by email,many institutions lack good email addresses to effectively reach their graduates.Make sure your institution collects permanent email addresses from alumni upon graduation and provides an easy way for them to update their contact information online.16 2022 Hanover Rese

47、archHEDWP0722CAREER AND EMPLOYMENT OUTCOMESAlumni with lucrative employment related to their field of undergraduate study are more likely to donate and hold executive or C-level titles in greater numbers.17 2022 Hanover ResearchHEDWP0722Donors are more likely to have a job related to their degree th

48、an non-donors,highlighting the importance of providing high-quality academic programs and career services support to students.CAREER AND EMPLOYMENT OUTCOMES THEY ARE LIKELIER TO HOLD EXECUTIVE TITLES AND DEGREE-RELATED JOBS Donor respondents are more likely to feel prepared academically and professi

49、onally than non-donor respondents,suggesting that shared gratitude for robust education and professional paths can pay dividends.Approximately nine in 10 donors somewhat or strongly agree that their undergraduate studies and chosen program of study prepared them for future academic endeavors.Meanwhi

50、le,six out of 10 donors credit other alumni with helping them obtain employment.Among all respondents,61%report that their current or most recent job is at least moderately related to their undergraduate degree,including 45%who report that their current or most recent job is very or extremely relate

51、d to their degree.Among donor respondents,62%say their current or most recent job is very or extremely related to their degree compared with 36%of non-donor respondents.Donor respondents are also more likely to hold executive-level titles,including director(11%,compared to 6%of non-donors),senior ma

52、nager(12%vs.5%),and president or CEO(4%vs.1%).When it comes to other C-level job title designations such as CMO and CIO,donors hold them at five times the rate of non-donors(10%vs 2%).Donors are also twice as likely as non-donors to work in high-paying fields such as technology,business,and engineer

53、ing.INDICATE HOW MUCH YOU DISAGREE OR AGREE WITH THE FOLLOWING STATEMENTS:DonorsNon-DonorsMy schools alumni helped me obtain a past or current jobStrongly Disagree13%28%Somewhat Disagree10%19%Neither Agree nor Disagree16%16%Somewhat Agree21%19%Strongly Agree40%18%My undergraduate program of study he

54、lped me obtain a past or current jobStrongly Disagree3%10%Somewhat Disagree4%8%Neither Agree nor Disagree5%12%Somewhat Agree22%28%Strongly Agree67%41%My undergraduate studies prepared me well for future employmentStrongly Disagree1%6%Somewhat Disagree3%8%Neither Agree nor Disagree6%13%Somewhat Agree

55、25%36%Strongly Agree65%37%18 2022 Hanover ResearchHEDWP0722CAREER AND EMPLOYMENT OUTCOMESWHAT IS YOUR CURRENT EMPLOYMENT STATUS?DonorsNon-DonorsAllEmployed full-time71%58%62%Employed part-time6%9%8%Retired6%9%8%Self-employed6%8%7%Stay-at-home parent/caregiver6%6%6%Unemployed2%5%4%Unable to work1%3%2

56、%Student1%1%1%WHICH OF THE FOLLOWING BEST DESCRIBES YOUR CURRENT POSITION?DonorsNon-DonorsAllAnalyst/Associate21%34%30%Manager24%21%22%Entry Level3%15%11%Owner8%9%9%Director11%6%8%Senior Manager12%5%7%C-Level Executive(CIO,CTO,COO,CMO,etc.)10%2%5%President or CEO4%1%2%Vice President2%1%1%Intern0%1%0

57、%Prefer not to respond5%6%5%TO WHAT EXTENT IS YOUR CURRENT OR MOST RECENT JOB RELATED TO YOUR UNDERGRADUATE DEGREE?DonorsNon-DonorsAllNot at all related13%29%24%Slightly related10%17%15%Moderately related15%17%17%Very related29%19%22%Extremely related33%17%22%Evaluate your institutions academic port

58、folio against in-demand career paths to boost enrollment and improve cost efficiency.Download our infographic,Top 10 Degrees on the Rise in 2022.TAKEAWAY Donors are almost twice as likely to have a job related to their undergraduate degree as non-donors,and they hold senior-level roles in well-paid

59、industries at a higher rate.By providing strong academic and career services support to position undergraduates for meaningful long-term employment,institutions can produce happy,high-performing alumni who are more poised to give.19 2022 Hanover ResearchHEDWP0722CONCLUSION20 2022 Hanover ResearchHED

60、WP0722Everyones academic undergraduate experience is unique,as are their career paths and reasons to donate.But among those who give eagerly and often,there are clear common traits that institutions must recognize when targeting all alumni.Donors are compelled to give back when theyre emotionally mo

61、tivated by a positive academic experience,when they believe their education prepared them for a future career,and when they feel connected to the institution and its networks of people.To that end,these alumni(and many non-donors too)want to remain connected to their campus via electronic and in-per

62、son outreach several times per year.Despite their affinity for their institution,many alumni donors dont give major sums.One in four gives just$100 per gift,and they prefer to do it annually.Driven by a sense of giving back,they want to ensure college remains affordable and to support academics.But

63、its a different sense of affordability that deters non-donors:Many said they dont believe their donation will make a difference,that their college does not need the money,or they cannot afford to give.By reframing the message that small amounts can pay big dividends and detailing exactly what a dona

64、tion can support,institutions may discover untapped resources among alumni.Even as institutions work to nurture and sustain those smaller contributions from alumni,its worth noting that donor respondents hold executive-level titles in high-paying fields at a higher rate than non-donors,and they ofte

65、n work in jobs related to their undergraduate degrees.These are loyal givers,and colleges must cover all bases to engage them.But institutional leaders must also work to consistently deliver a world-class undergraduate experience today so more future alumni are inspired follow the same philanthropic

66、 path.CONCLUSIONPotential students want flexibility,support,and value from higher education.Is your institution prepared to meet their needs?Download our 2022 National Prospective Student Survey to learn more.DOWNLOAD THE REPORT21 2022 Hanover ResearchHEDWP0722APPENDIX22 2022 Hanover ResearchHEDWP07

67、22APPENDIXAPPENDIXSurvey Administration yThe survey was administered online in August of 2022 using the Qualtrics platform yThe analysis includes a total of 1,103 respondents following data cleaning yRespondents were recruited through a panel companyRespondent Qualifications yMust hold at least a ba

68、chelors degree from a four-year undergraduate institution yMust live in the United StatesMethodology yThe results presented in this report include aggregate results as well as results segmented by institution type and respondent area of study,donor status,total donations since graduation,and gender

69、ySample sizes vary across questions as some questions only pertain to a subset of respondents yConclusions drawn from a small sample size(n20)should be interpreted with caution yFor full aggregate and segmented results,please consult the accompanying data supplement yAfter data collection,Hanover id

70、entified and removed low-quality respondents.y“Dont Know or Not Applicable”responses,and equivalent,are often excluded from the figures and analysis to focus on respondents who did express an opinion23 2022 Hanover ResearchHEDWP0722APPENDIX Motivation for Future GivingHOW MUCH ARE YOU PLANNING TO DO

71、NATE TO YOUR SCHOOL IN THE NEXT YEAR?DonorsNon-DonorsAllLess than$10020%55%40%$100-$19916%12%14%$200-$49911%5%7%$500-$99910%2%6%$1,000-$1,9999%3%6%$2,000-$4,99911%1%6%$5,000-$9,9995%1%3%$10,000-$19,9993%0%1%$20,000-$29,9991%0%0%$30,000 or more2%0%1%Unsure/Prefer not to respond12%20%16%Donor HabitsWH

72、EN DID YOU LAST DONATE TO YOUR SCHOOL?Within the last monthWithin the last six monthsWithin the last year1-2 years ago3-5 years ago20%16%18%12%9%6-10 years agoMore than 10 years ago8%17%AnnuallyQuarterlyMonthlyWeeklyOtherHOW OFTEN ARE YOU MOST INTERESTED IN DONATING IN THE FUTURE?Non-DonorsDonorsAll

73、65%13%11%4%6%72%9%5%13%0%69%11%8%10%2%24 2022 Hanover ResearchHEDWP0722APPENDIX DonorsNon-DonorsAllCashNot at all interested10%16%13%Slightly interested12%35%25%Moderately interested24%26%25%Very interested30%17%23%Extremely interested24%6%14%Life Insurance Not at all interested53%71%63%Slightly int

74、erested6%9%8%Moderately interested10%13%12%Very interested13%5%9%Extremely interested18%1%9%Other Personal PropertyNot at all interested51%70%62%Slightly interested10%11%11%Moderately interested12%13%13%Very interested14%4%8%Extremely interested14%2%7%DonorsNon-DonorsAllPublicly Traded SecuritiesNot

75、 at all interested51%70%62%Slightly interested8%11%10%Moderately interested10%10%10%Very interested17%7%11%Extremely interested14%2%7%Real EstateNot at all interested52%70%62%Slightly interested9%9%9%Moderately interested11%14%13%Very interested15%5%10%Extremely interested12%2%7%Retirement Plan Gift

76、sNot at all interested47%62%56%Slightly interested7%15%11%Moderately interested14%13%13%Very interested16%8%12%Extremely interested16%2%8%HOW INTERESTED ARE YOU IN DONATING TO YOUR SCHOOL THROUGH THE FOLLOWING TYPES OF PLANNED GIVING (I.E.,THROUGH A WILL OR TRUST)?25 2022 Hanover ResearchHEDWP0722WH

77、ICH ACADEMIC DEPARTMENTS OR PROGRAMS WOULD YOU BE MOST INTERESTED IN SUPPORTING?DonorsNon-DonorsAllBusiness29%25%27%Education15%18%17%Psychology10%18%14%Biology11%14%13%Fine arts13%11%12%Engineering15%7%11%Medicine14%8%11%Law7%11%9%Communications12%6%9%Health Sciences10%8%9%Performing arts4%13%9%Che

78、mistry10%6%8%English10%4%7%Nursing7%7%7%Political Science10%4%6%History7%4%6%Sociology4%6%5%Environmental Sciences4%5%5%Economics4%4%4%Nutrition4%4%4%Foreign Languages4%3%3%Physics4%3%3%Philosophy3%3%3%Other7%9%8%BEYOND YOUR SCHOOL,HAVE YOU DONATED TO ANY OF THE FOLLOWING CAUSES WITHIN THE LAST YEAR

79、?DonorsNon-DonorsAllReligious institutions or organizations(e.g.,church,synagogue,mosque,or other religiously affiliated organization)29%20%23%Hunger,homelessness,poverty27%20%22%Animal welfare/rights25%20%22%Non-communicable diseases (e.g.,cancer,heart disease)17%12%13%Disaster relief19%11%13%Educa

80、tion23%9%13%At-risk youth17%9%11%People with disabilities16%9%11%Environment14%7%9%Arts and culture17%5%9%Civil liberties(e.g.,ACLU)14%6%8%LGBTQ rights/support11%7%8%Nonprofit news(e.g.,NPR,PBS)13%4%7%Reproductive health or family planning11%5%7%International aid7%3%4%Workforce development9%2%4%Crim

81、inal justice6%3%4%Communicable diseases (e.g.,malaria,Ebola)8%2%4%Aging5%1%2%Other3%4%4%I have not donated within the last year10%32%25%Physics4%3%3%Philosophy3%3%3%Other7%9%8%APPENDIX 26 2022 Hanover ResearchHEDWP0722APPENDIX CommunicationHOW WOULD YOU RATE THE FREQUENCY OF COMMUNICATIONS YOU RECEI

82、VE?DonorsNon-DonorsAllMuch too infrequent3%8%6%Too infrequent5%9%8%About right76%75%76%Too frequent7%5%5%Much too frequent8%3%5%HOW OFTEN WOULD YOU PREFER TO HEAR FROM YOUR SCHOOL?DonorsNon-DonorsAllOnce a week8%3%5%Once a month28%17%20%Once a quarter36%29%31%Once every six months15%15%15%Once a yea

83、r10%12%12%Less than once a year2%7%5%I would prefer to never be contacted1%17%12%Career and Employment OutcomesIN WHAT INDUSTRY DO YOU CURRENTLY WORK?DonorsNon-DonorsAllEducation11%13%13%Healthcare/Medical9%14%12%Computers(hardware,desktop software)13%6%8%Finance/Banking/Insurance9%6%7%Retail5%6%6%G

84、overnment/Military3%7%5%Business/Professional Services6%3%4%Manufacturing4%3%3%Accounting3%3%3%Non-Profit2%4%3%Engineering/Architecture4%2%2%Construction/Home Improvement3%1%2%Food Service2%2%2%Legal1%2%2%Consulting2%2%2%Real Estate3%1%2%Transportation/Distribution1%2%2%Entertainment/Recreation1%2%1

85、%Biotechnology1%1%1%Marketing/Market Research/Public Relations1%1%1%Research/Science1%1%1%Wholesale2%1%1%Aerospace/Aviation/Automotive0%1%1%Media/Printing/Publishing1%1%1%Pharmaceutical/Chemical1%1%1%Telecommunications1%1%1%Utilities1%1%1%Internet1%1%1%Agriculture/Forestry/Fishing0%1%0%Communication

86、s1%0%0%Advertising1%0%0%Other6%9%8%Prefer not to respond1%1%1%27 2022 Hanover ResearchHEDWP0722APPENDIX Topline ResultsQUESTIONSRESPONSE COUNTRESPONSE PERCENTAGE REGROUPED1,103100%18 TO 24535%25 TO 3427325%35 TO 4430728%45 TO 5423021%55+24022%WHAT IS THE HIGHEST LEVEL OF EDUCATION YOU HAVE ATTAINED?

87、1,103100%Bachelors degree in college(4-year)75769%Masters degree29026%Doctoral degree121%Professional degree(JD,MD)444%GRADUATION YEAR REGROUPEDN=1103 %%%%%%%%Prior to 19851009%28 2022 Hanover Res

88、earchHEDWP0722APPENDIX Topline Results continuedAREA OF STUDYN=1101 Arts&Sciences38535%Business28025%Information,Computer Science,&Engineering13412%Education969%Health,Human Sciences,&Nursing888%Communication696%Public&Environmental Affairs343%Social Work151%IS YOUR SCHOOL A PUBLIC OR PRIVATE INSTIT

89、UTION?N=1103 Public77370%Private33030%UNDERGRADUATE ENROLLMENTN=808 Less Than 5,000 Students19024%5,000-9,999 Students22328%10,000-14,999 Students13717%15,000 Or More Students25832%29 2022 Hanover ResearchHEDWP0722Topline Results continuedON A SCALE FROM 0 TO 10,HOW LIKELY ARE YOU TO RECOMMEND YOUR

90、SCHOOL TO A FRIEND,FAMILY MEMBER,OR COLLEAGUE?N=11030-Not at All Likely202%1111%2121%3111%4172%5-Moderately Likely757%6454%711911%819618%921319%10-Extremely Likely38435%NPSN=1103 Detractors(0-6)19117%Passives(7-8)31529%Promoters(9-10)59754%Net Promoter Score(NPS)37HOW CONNECTED DO YOU CURRENTLY FEEL

91、 TO YOUR SCHOOL?N=1103 Very Disconnected918%Disconnected15514%Neither Connected nor Disconnected32229%Connected35432%Very Connected18116%Top 253549%30 2022 Hanover ResearchHEDWP0722Topline Results continuedON A SCALE FROM 0 TO 10,HOW LIKELY ARE YOU TO RECOMMEND YOUR SCHOOL TO A FRIEND,FAMILY MEMBER,

92、OR COLLEAGUE?N=11030-Not at All Likely202%1111%2121%3111%4172%5-Moderately Likely757%6454%711911%819618%921319%10-Extremely Likely38435%NPSN=1103 Detractors(0-6)19117%Passives(7-8)31529%Promoters(9-10)59754%Net Promoter Score(NPS)37HOW CONNECTED DO YOU CURRENTLY FEEL TO YOUR SCHOOL?N=1103 Very Disco

93、nnected918%Disconnected15514%Neither Connected nor Disconnected32229%Connected35432%Very Connected18116%Top 253549%31 2022 Hanover ResearchHEDWP0722HOW HAVE YOU ENGAGED WITH YOUR SCHOOL IN THE LAST FIVE YEARS?N=1103 I receive or read my undergraduate institutions alumni newsletter.44540%I have staye

94、d in contact with my undergraduate institution classmates.43840%I have visited my undergraduate institutions website.38735%I have visited my undergraduate institution social media profiles(i.e.,Twitter,Facebook).34832%I have recommended my undergraduate institution to a prospective student.31428%I h

95、ave spent time on campus.30628%I have attended events held on the my undergraduate institution campus(e.g.,graduation,sporting events).25223%I have stayed in contact with my undergraduate institution faculty members or instructors.18617%I have attended my undergraduate institution events in my home

96、town.12511%I have attended my undergraduate institution virtual events.1049%I have engaged with my undergraduate institutions Career Services office.908%I have volunteered as a speaker or mentor at my undergraduate institution.474%Other222%None of the above22721%Topline Results continuedOur insights

97、 help institutions strengthen their academic portfolio,maximize enrollment and retention,manage costs,improve brand perception,and engage alumni.ABOUT HANOVER RESEARCHOUR BENEFITSDEDICATEDExclusive account and research teams ensure strategic partnership EXPERT200+analysts with advanced multiple meth

98、odology research expertisePh.D.M.B.A.M.Ed.M.Phil.M.P.H.M.S.M.A.J.D.B.A.B.S.Ongoing custom research agenda adapts with organizations needsFLEXIBLEEFFICIENTAnnual,fixed-fee model shares costs and benefitsOTHERPROVIDERSFEES#OF PROJECTSOUR HIGHER EDUCATION SOLUTIONS MANAGEMENTOptimize your entire enroll

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100、ETINGUnderstand your institutions value propositionand communicate it through messaging that resonates.STUDENT SUCCESSIncrease retention and maximize student engagement from start date to graduation.GRANTSTargeted guidance to bolster the quality,volume,and success rates of your grantapplications.OPERATIONS&FINANCEComprehensive insights to run an efficient,financially sustainable institution.LEARN MORE: WilsonBlvd.9th FloorArlington,VA 22203(202)559-0050Charlottesville609 E Market Street,Suite 302Charlottesville,VA 22902