1、Table of ContentsKey Mobile App Development Market Insights#1:Provide Immersive Experiences with Augmented RealityAUGMENTED REALITY FOR MOBILEFURTHER BEYOND:THE METAVERSE#2:Improve Security with Advanced FeaturesBIOMETRICSOTHER SECURITY CONSIDERATIONS#3:Increase User Engagement with Beacon Technolog

2、y#4:Expand Functionality with Mobile Payments#5:Boost Efficiency with Mobile Apps That Dont Require Installation#6:Engage Better with Superapps#7 Enhance Scalability with Cloud Computing#8 Build Smarter Apps with Artificial Intelligence and Machine Learning#9:Create a Larger Ecosystem with the Inter

3、net of Things(IoT)#10:Mobile App Development:Monolithic vs Microservice ApproachesFuture Innovations in Mobile App Development1Engaging with your audience can be challenging.One of the best ways to do thisis to use the same platforms that your potential customers do,and mobiledevices are what most o

4、f the population interacts with.As of 2021,there wereapproximately 8.6 billion mobile device subscriptions worldwide,according toStatista.However,mobile applications arent just useful for marketing and ecommerce.They can provide real utility in the world of business and personal productivity.No matt

5、er what audience your app is intended for,theres no denying thatinnovation is one of the core components of success.A great way to get startedis to understand the upcoming mobile app development trends.Lets talk aboutthem,and as you read,consider how each trend might benefit your business.Key Mobile

6、 App Development MarketInsightsAccording to Grandview Research,the mobile app market worldwide was valuedat$187.58 billion in 2021.Estimates predict that this will rise at a CAGR of 13.4%from 2022 to 2030.Grandview Research concludes that one of the driving forcesbehind the growth of mobile applicat

7、ions is increasing accessibility to theInternet in previously inaccessible areas.Artificial intelligence has madeapplications more powerful as well,making them a popular choice amongconsumers.Gaming,retail and e-commerce,health and fitness,music and social networksremain the most popular areas of us

8、e for mobile applications.Entertainment isanother major category where mobile apps excel.Netflix,Spotify,YouTube,TikTok,and more dominate this segment,all providing content streaming ondemand.These have found more innovative success thanks to advanced MLalgorithms that learn from the users interests

9、 and suggest content that theymay enjoy.Now that we have a deeper understanding of the importance and current stateof this space,lets talk about new trends in mobile app development and howthese trends benefit businesses.2#1:Provide Immersive Experiences withAugmented RealitySeveral years ago,Google

10、 experimented with(and at one point attempted torevolutionize)immersive experiences on smartphones with virtual reality usingGoogle Cardboard and Google Daydream.Although this vision was never fullyrealized due to hardware limitations,the objective of providing immersiveexperiences for users lives o

11、n in the form of more accessible technology such asaugmented reality.Augmented reality developers have access to more powerfultools than ever before in 2023,allowing users to do far more than catchPokmon.AUGMENTED REALITY FOR MOBILEAR has a number of benefits when used with mobile devices.Firstly,sm

12、artphones are so prolific that they are a great platform for sharing immersiveexperiences with your audience and are far more practical than bulky,expensiveheadsets.Apps with AR can yield better user engagement due to more lifelikeand interactive elements.Augmented Reality technology also provides p

13、racticalsolutions to problems that can be used beyond consumer spaces,showingpotential in business environments as well.For example,AR can be a powerful solution in navigation.By displaying virtualguides in physical space with the help of a smartphone,users can easily navigatein a building or in an

14、open space to find the required location.Also,ARnavigation can be used both indoors and outdoors.Some of the most important aspects of augmented reality in mobile appdevelopment trends include creating 3D objects out of subjects in the real worldand utilizing a users location to enhance AR experienc

15、es.There are challengesthat need to be considered,such as the technical difficulty of getting a userslocation.However,artificial intelligence has made it possible to improve locationdetection.For example,Apple ARKit Location Anchors match camera data toLook Around database images(like Google Street

16、View)to identify the userslocation.This can be more reliable than GPS and allows for more realistic ARexperiences.3FURTHER BEYOND:THE METAVERSEAugmented reality stands to make the metaverse more accessible to the generalpublic.While some companies like Meta are focused on developing andproliferating

17、 bulky and expensive virtual reality headsets to advance themetaverse,this may not be the only way forward.Instead,leveraging the powerof mobile augmented reality can be more accessible and effective for manymetaverse applications.As an example,a Swiss startup called Hololoot allows users to interac

18、t with 3Dobjects in AR with associated NFTs.Allowing users to combine virtual objectswith the real world can help provide more immersive experiences and seamlesstransitions between reality and the web.#2:Improve Security with AdvancedFeaturesIn connection with the growth of cyber attacks and their p

19、rogression,a crucialtrend is to improve mobile security with the help of innovative technologies.4BIOMETRICSOne of the hallmarks of modern smartphones is their advanced biometricstechnologies.Nearly all modern smartphones use biometrics like fingerprints,face,and voice recognition.Although a bit rar

20、er,some smartphones have irisscanning and whole-hand scanning.These features arent just useful for securing your device.They can also be usedto secure mobile applications,or even authenticate access to external systems.For example,a user could use biometric technology on their phone toauthenticate t

21、hemselves when trying to enter a secure room or safe at abusiness.However,its worth remembering that biometrics cannot protect you 100%ofthe time and can also fall victim to attackers.Spoofing methods exist for variousbiometrics.To reduce the likelihood of successful spoofing,developers canenforce m

22、ore than one biometric method to be used.For example,a user maybe required to verify both a fingerprint and a face scan in order to open a safe oraccess important data.Also,there are different anti-spoofing techniques thatcan be used to detect liveness.5OTHER SECURITY CONSIDERATIONSThere are a numbe

23、r of other considerations when creating a mobile app withsecurity in mind.One of the most important principles to use is maskingsensitive information where possible.This not only prevents over-the-shoulderpassword theft but also theft by other apps that can see your screen.Mobiledevelopers can also

24、make it so that content of the app is hidden when using theapp switcher.More generally,IPC(inter-process communication)protocols and anti-tamperingtechnologies can prevent hackers from intercepting,modifying,and abusing appfeatures to gain access to data.#3:Increase User Engagement with BeaconTechno

25、logyThe most notable advantage of mobile applications is that they are,in fact,mobile!Being able to use software anywhere is incredibly useful.However,thisadvantage becomes even more effective when leveraged for its potential formarketing and engagement.Devices,powered by Bluetooth Low Energy andcal

26、led beacons,can be used to send data like advertisements and notificationsto smartphones.This can help provide unique,location-based experiences forusers.For example,users in a store can receive beacon-based notifications withcoupons and special offers related to their proximity to certain products.

27、Another potential use case of beacons and mobile applications is shoppingpersonalization.If were going to share offers and suggestions to customers inthe store like in the previous example,these suggestions would be best servedwhile attending to that customers personal needs and wants.Understanding

28、aconsumers previous behavior can help determine what suggested offers may bethe most effective when a shopper is in a particular part of the store.This wouldnt be possible without gathering data,and beacons arewell-positioned to achieve this goal.If consumers are browsing the store inrange of these

29、beacons,stores can track a shoppers journey.When looking atshopping on a larger scale,stores can even record heatmaps of which parts ofthe store get the most traffic.6Other businesses can also leverage this technology for marketing andengagement notifications.For instance,ridesharing businesses can

30、use beaconsmounted on vehicles to send helpful reminders to riders in their notifications.#4:Expand Functionality with MobilePaymentsThere are a number of different ways for money to exchange hands in themodern world.However,one of the most convenient methods is mobilepayments with near-field commun

31、ication(NFC).This allows for securetransactions that can be processed simply by hovering an unlocked smartphonenear an NFC-compatible payment terminal.This has a number of benefits:Mobile payments are convenientReduced contact minimizes the transmission of disease at checkoutNFC payments are secureI

32、ts fast!According to Peerbits,NFC payments are estimated to value at$39.8 billion USDby 2026.This is a major motivator for businesses to upgrade to NFC-compatibleterminals,as this form of payment is becoming far more popular.Notably,Walmart has experienced harsh criticism for refusing to accept mobi

33、le paymentsaside from their own barcode-based Walmart app payments.This year,Apple added a Tap to Pay feature to its iOS 16 that allows paymentapps to directly accept payments from contactless credit or debit cards,AppleWatch,and smartphones with other digital wallets.This made it possible forevery

34、small business to accept electronic payments without the need to install aterminal.All they need is their smartphones.Mobile payments arent just limited to NFC.Consumers can send money tosomeone else via direct payment applications like Zelle,Cash App,and Venmo.In some cases,these are completely fre

35、e of fees in the case of Zelle.Supportingthese forms of payments often done via mobile devices can make retailers andother businesses more accessible to their customers.7As more and more companies add cryptocurrency as a payment method,mobilecrypto payments are gaining popularity.For example,Binance

36、 Pay solutionenables contactless cross-border payments in cryptocurrency through themarketplace.A business can connect Binance Pay and start accepting paymentsfor their goods or services in crypto.#5:Boost Efficiency with Mobile Apps ThatDont Require InstallationTwo new technologies on Android and i

37、OS are innovating how mobileapplications work.These are Google Play Instant and Apple App Clipsrespectively.These features allow users to try limited portions of an applicationfor one of two purposes:1.To test out the application before installing the full version.2.To only use a specific part of an

38、 application thats needed to save space onthe device.An example of an App Clip for Spin that allows you to quickly rent a scooter andmake transactions instantly using Apple Pay without having to open the full appSource:Apple8Its also possible to use these smaller,more immediately accessible apps tor

39、educe the barrier to start using an app and increase the overall install rate.Foronline retailers,real estate,and other ecommerce storefronts,an app downloadcan turn away a potential customer.Allowing users to immediately get into thestorefront and begin adding things to their cart allows more conve

40、rsions to becaptured.Not only can this make apps available faster for users,but it helps them savedevice space.These innovative mobile features make applications moreaccessible for users with lower-end devices or devices that are nearly maxed outin storage.#6:Engage Better with SuperappsIncreasing t

41、he time that active users spend with their services is always achallenge for businesses.In brick-and-mortar retail,shopping malls doeverything they can to achieve this.In many malls,retail is only a part of whatthey offer.Food,beverage,banking,beauty care,and movie theaters are just afew of the thin

42、gs shoppers can access in a mall.In the same vein,businesses areleaning into the superapp model to engage with users by offering them avariety of services in the same place.One of the most notable superapps that use this model is WeChat.Mostwell-known as a messaging app,WeChat offers far more than c

43、ommunication.Dating,money transfer,financing,and gaming are a few of its features.Otherapps like Facebook,Snapchat,and Microsoft Start also offer numerous featuresbeyond their primary purpose.#7 Enhance Scalability with Cloud ComputingMobile devices are fundamentally less powerful than their desktop

44、 and laptopcounterparts.Mobile app developers have to face the challenge of designingapplications that are optimized for weaker hardware,and this often results invarious compromises.This issue is made more complex by the inconsistenthardware specifications of Android devices,which can vary in power

45、from thehigh end to the low end.9Cloud computing makes it possible for mobile devices to take advantage ofpowerful hardware from afar.Here are a few notable advantages of mobilecloud computing:Offloading processing power to the cloud reduces smartphone powerconsumptionLess mobile device storage is u

46、sed with cloud computingScalability is enhanced greatlyOne of the most important advantages in this list is scalability.Updating thebackend of the cloud can be done without updating the mobile app,meaningthat users will spend less bandwidth downloading important updates.Thebackend can also be scaled

47、 up at any time to meet the needs of the businessand its users.The end user may not even notice that a transition took place.Mobile cloud computing can be used for applications like social media,fintech,and even healthcare.What each of these applications has in common is largeamounts of data.For exa

48、mple,social media apps require a great deal of storageand distribution of images and videos.Cloud computing can handle largeamounts of data like this far better than mobile devices.After being processedon the cloud,the data can be pushed out in a readable format to a mobiledevice.#8 Build Smarter Ap

49、ps with ArtificialIntelligence and Machine LearningMobile app developers have another useful tool at their disposal:artificialintelligence.According to Mordor Intelligence,AI in mobile markets had a valueof$2.14 billion USD in 2021.By 2027,they expect that value will grow to$9.68billion.These are ju

50、st a few of the different ways that AI can be leveraged inmobile applications:Data analysis and learningSupporting backend roles(image recognition,facial recognition,etc.)Automatization of tasks(AI virtual assistants)Conversational features(natural language processing)10Machine learning is best suit

51、ed for handling large amounts of data.This could beused directly by the user.For example,AI can analyze financial data to givesuggestions to users.AI may also play a role in the backend,analyzing user datato learn from their behavior.This enables businesses to automatically suggestproducts and featu

52、res that consumers want based on their past behavior.Another backend role that is taken advantage of by users is AIs ability toenhance more well-known features.For example,AI powers features like imagerecognition,facial recognition,and more.These features can be integrated intobasic applications lik

53、e camera apps,which can auto-focus on someones face.#9:Create a Larger Ecosystem with theInternet of Things(IoT)Mobile app development stands to benefit greatly from advancing Internet ofThings(IoT)technologies.This technology is focused on networks of computersthat work together to achieve goals fo

54、r businesses and consumers.A mobileapplication tied into these networks can provide users with valuable informationabout the system and its components.For example,manufacturing businesses can use IoT-based mobile apps toprovide engineers with real-time information about the status of variousmachines

55、 and predictive maintenance timelines.Meanwhile,retail businessescan take advantage of mobile IoT to track products with beacons,analyze storefoot traffic,and forecast times of high demand.Theres also the potential for smartphones to become the acting networkthemselves.Instead of getting information

56、 from an installed network ofcomputers,a number of mobile devices can share their computing power andsensors for certain purposes like locating a lost Bluetooth device.#10:Mobile App Development:Monolithic vsMicroservice ApproachesA recent shift in software development has transitioned from monolith

57、icapplications to utilizing microservices.The traditional approach to programming11is to write all code and features within the same project and service.When theuser downloads the application,all parts of the project are self-contained.However,a more innovative programming strategy is to split up pr

58、ojects intomicroservices.Instead of putting all the eggs in one basket,programmersseparate the project into pieces.Each piece works with every other piece intandem.The main advantage of this is that different teams can work on eachmicroservice.Bugs that occur can also be more easily identified and f

59、ixed withineach piece.This,for example,can make building such projects as multifunctionalsuperapps far easier to work with during development.Future Innovations in Mobile AppDevelopmentAs time goes on,mobile technologies will only become smarter and moreadvanced.Mobile app development is a market th

60、at is highly responsive toinnovation.Consumers crave new,useful,and accessible technologies.This iswhy advancing AI,beacons,IoT,NFC,blockchain,and other technologiesintegrate into mobile app development easily.Because of this,its critical forbusiness leaders to follow trends of innovation.Having conversations withexperts is also extremely important,as this can lead to solutions that can helplead your product to success.With years of experience in mobile application development,MobiDev cantransform your vision into reality.Contact us today so we can discuss how wecan achieve your objectives.12