1、The State of OTT Advertising in the U.S.An Analysis of OTT Ad Spending Trends and Top Advertisers 2022 Sensor Tower Inc.-All Rights Reserved|IntroductionThe State of OTT Advertising in the United StatesWhat is Over-The-Top(OTT)?Over-The-Top refers to the delivery of film and television content via t

2、he internet without requiring that consumers subscribe to a traditional cable or satellite pay-TV service such as Charter,Comcast,Cox,or DirecTV.OTT content delivery takes place on any device that can receive video over the internet such as mobile devices,personal computers,streaming devices(e.g.,Ap

3、ple TV,Amazon Fire Stick,Roku)and smart TVs.A television device that is connected to the internet is also known as a connected TV(CTV).Some in the industry use CTV as a catch-all term to include smart TVs,connected TVs,streaming boxes/sticks,and gaming consoles.Pathmatics OTT Data Pathmatics OTT dat

4、a is powered by a panel of real OTT&CTV viewers and includes data representative of all Smart TV brands.Our OTT data begins in October 2021 and encompasses the U.S.only.The data breaks out five of the top OTT streaming services:Hulu Pluto TV Tubi Peacock Paramount+Spend outside of these five service

5、s is grouped into Other OTT Streaming Services.Pathmatics OTT data does not include YouTube outside of the YouTube TV product.The Analysis includes:OTT advertising spending trends from October 2021 through November 2022 Duration of ad content an advertiser,brand,or category is investing in for their

6、 OTT campaigns OTT share of voice across competitors OTT creative strategies comparison2 2022 Sensor Tower Inc.-All Rights Reserved|Table of Contents04-OTT Ad Overview 12-Travel Booking Services&Travel Agencies 16-Transportation 22-Food Delivery Services 27-Conclusion 3 An Overview of OTT Ads in the

7、 U.S.OTT Ad Overview:United States 2022 Sensor Tower Inc.-All Rights Reserved|OTT Advertising OverviewUnited States5F14.8%of Total Digital Ad Spending was through OTT$3.26B Average Quarterly OTT Ad Spending121B Average Quarterly OTT Ad Impressions85.2%14.8%0$500M$1.0B$1.5B$2.0B$2.5B$3.0B$3.5BQ4 2021

8、Q1 2022Q2 2022Q3 2022Average030B60B90B120B150BQ4 2021Q1 2022Q2 2022Q3 2022AverageNote:Data from Oct.2021 to Sep.2022(Devices included:Facebook,Instagram,Twitter,Desktop&Mobile Video,Desktop&Mobile Display,OTT)2022 Sensor Tower Inc.-All Rights Reserved|Financial Services Lead across All Streaming Ser

9、vices PublishersTop Categories by U.S.OTT Ad Spending by Streaming Service Publishers61Financial Services14.11%2Health&Wellness 11.9%3Media11.2%4Auto10.9%5Consumer Packaged Goods7.9%V1Consumer Packaged Goods12.3%2Financial Services12.0%3Auto10.7%4Food&Drink Services8.8%5Health&Wellness 8.7%1Financia

10、l Services15.8%2Consumer Packaged Goods11.6%3Health&Wellness 9.6%4Auto9.5%5Travel&Tourism 8.5%1Health&Wellness 14.9%2Financial Services12.1%3Consumer Packaged Goods11.3%4Auto9.8%5Food&Drink Services8.1%1Financial Services16.6%2Consumer Packaged Goods15.5%3Food&Drink Services11.1%4Health&Wellness 9.0

11、%5Auto8.6%Note:Data from Oct.2021 to Nov.2022Pluto TVPeacockParamount+HuluTubi 2022 Sensor Tower Inc.-All Rights Reserved|Media Advertisers,CBS and Paramount Network,Break into the Top 5 OTT AdvertisersTop Advertisers by OTT Ad Spending in the U.S.7Q4 20211P&G2Amazon3Walmart4Meta Platforms5Capital O

12、ne6Macys7Progressive Casualty8Liberty Mutual9T-Mobile10GeicoQ1 20221Geico+92P&G-13Progressive Casualty+44Yum!BrandsNew5NBC UniversalNew6Weight WatchersNew7FOX BroadcastingNew8DisneyNew9Liberty Mutual-110 Allstate+6Q2 20221 P&G+12 Geico-13 Meta PlatformsNew4 AbbVie+115NBC Universal ParksNew6 Carvana+

13、87Progressive Casualty-48 LOrealNew9 FOX Broadcasting-210 Capital OneNewQ3 20221 P&G-2 Geico-3NBC Universal Parks+24 Amazon+105 Yum!Brands+66 AbbVie-27 Disney+98Progressive Casualty-19 PepsiCoNew10 Verizon+7Oct.&Nov.20221 P&G-2 Geico-3 CBS+124 AbbVie+25Paramount Network+76NBC Universal Parks-37 Insp

14、ire BrandsNew8 Amazon-49 LexusNew10LOrealNew 2022 Sensor Tower Inc.-All Rights Reserved|CPG Emerged as the Top category in OTT Ad Spending since Q2 2022Advertisers in Consumer Packaged Goods(CPG)and Health&Wellness have shown a relatively stable upward trend in OTT ad spending this year.In contrast,

15、advertisers in Financial Services has seen a decline.Between October and November,their OTT ad spend dropped 10 percent year-over-year,from$305 million in 2021 to$273 million in 2022.Along with the decline,Financial Services has lost the No.1 category spot in terms of OTT ad spending.And,CPG has eme

16、rged as the top category as of the top category since Q2 2022.As microchip supply improved this year,Auto brands saw particularly strong growth year-over-year among top categories.Compared with same period in 2021,their expenditure on OTT increased by 74 percent in October and November 2022.Note:Est

17、imated OTT ad spending in the U.S.8$0$30M$60M$90M$120M$150M$180MOct.2021Nov.2021Dec.2021Jan.2022Feb.2022Mar.2022Apr.2022May 2022Jun.2022Jul.2022Aug.2022Sep.2022Oct.2022Nov.2022Financial ServicesConsumer Packaged GoodsAutoHealth&WellnessFood&Drink ServicesMonthly OTT Ad Spend for the Top 5 Categories

18、 2022 Sensor Tower Inc.-All Rights Reserved|Tubi is the Fastest Growing Streaming Service Publisher by Ad SpendAd spend on Hulu,Pluto TV,Paramount+,and Peacock showed a similar trend in the past 12 months.Unlike Tubi where advertisers in the U.S.had relatively steady growth in the past 3 quarters,ad

19、 investment on these four streaming service platforms slightly declined between 3 and 15 percent immediately following holiday season.Comparing to Q4 2021,Tubi had the highest growth with ad spend up 37 percent to$236 million in Q3 2022.Advertisers in the top five categories(Financial,Health&Wellnes

20、s,Media,Auto,and CPG)increased their ad spend on Tubi.CPG brands drove particularly strong growth,increasing their expenditure by 143 percent in the past three quarters.Growth in Quarterly Ad Spend by Selected Streaming Services-20%-15%-10%-5%0%5%10%15%20%25%30%35%40%Q4 2021Q1 2022Q2 2022Q3 2022Hulu

21、Paramount+PeacockPluto TVTubiNote:Data is indexed to Q4 2021 Q4 2021=0%9 2022 Sensor Tower Inc.-All Rights Reserved|0%25%50%75%100%24%14%15%11%7%39%40%38%38%35%36%46%48%51%58%Age under 35Age 35-54Age over 5510Hulu is the Most Popular Streaming Service for Younger AudiencesHulu and Peacock are more p

22、opular among younger viewers,with 58 percent and 51 percent of mobile downloaders under 35 years old,respectively.Pluto TVs adopters skew older,with nearly a quarter at 55 and older,while only 7 percent of those who have installed the mobile Hulu app fall into the over 55 age range.This suggests tha

23、t Hulu&Peacock stand to be ideal publishers for advertising that targets younger audiences,while Pluto TV would be recommended for those targeting older audiences.Note:The U.S.App Store Data in Q3 2022Percentage of Mobile App Downloads in Each Age Range 2022 Sensor Tower Inc.-All Rights Reserved|Plu

24、to TV was a Popular Streaming Service for Sports AdvertisingDating and Arts&Entertainment advertisers tend to target younger audiences.They primarily spend on Hulu across the five streaming service publishers(Hulu,Pluto TV,Tubi,Peacock,and Paramount+).Advertisers in these two categories allocated mo

25、re than 60 percent of their total OTT ad spending to Hulu in the last eleven months.In contrast,Sports,and Religion&Spirituality advertisers have a different OTT advertising strategy,spending the most on Pluto TV.Pluto TV was a particularly popular streaming service publisher among Sports advertiser

26、s,with around 3 times as much spending on that platform as on Hulu.Note:Data from Jan.2022 to Nov.2022OTT Ad spending by Streaming Service by CategoryDating$0$10M$20M$30M$40M$50MHuluTubiPluto TVParamount+PeacockArts&Entertainment$0$60M$120M$180M$240M$300MHuluPluto TVTubiPeacockParamount+Sports$0$1M$

27、2M$3M$4MPluto TVHuluPeacockParamount+TubiReligion&Spirituality$0$500K$1M$1.5M$2MPluto TVHuluParamount+PeacockTubi11 An Overview of the OTT Ad spending Trends for the Top Travel Advertisers in the U.S.Travel Booking Services&Travel Agencies:United States 2022 Sensor Tower Inc.-All Rights Reserved|Pri

28、celine Took the Lead with Nearly 50 Percent SOVPriceline and Expedia dominated the top OTT brands ranking,led by Pricelines brands,B and P.Priceline was the top TBSTA advertiser for OTT ad spend in our study period.It invested$24.5 million on OTT,with its share of voice(SOV)at 48.7 percent.Both Pric

29、eline and Expedia had a high share of their digital ad budget allocated to OTT,accounting for at least 25 percent of their spending,while their competitor,TripAdvisor,only allocated 6 percent of its ad budget to OTT.Note:Estimated OTT ad spending in the U.S.between January and November 2022Top Trave

30、l Booking Services&Travel Agencies(TBSTA)Brands by OTT Ad Spending$0$2M$4M$6M$8M$10M$12M$14MBPExpediaHTrivagoPricelineExpedia13Priceline30%OTTOther DevicesExpedia25%TripAdvisor6%(Facebook,Instagram,Twitter,TikTok,Snapchat Desktop&Mobile Video,Desktop&Mobile Display)Top 5 TBSTA Brands by OTT Ad Spend

31、ingDevice Breakdown 2022 Sensor Tower Inc.-All Rights Reserved|Q1 2022Q2 2022Q3 20220%25%50%75%100%46%22%27%25%40%40%28%37%33%Expedia Turned to OTT Advertising in Q3 2022Top Travel Advertisers Quarterly Ad Spend Breakdown by PlatformExpedia(Expedia,H,Trivago brands)shifted their Display&Video ad bud

32、gets toward OTT in Q3 2022.Their share of ad spending on OTT increased from 24 percent in Q1 2022 to 38 percent in Q3 2022.Expedias video ad investment has shifted to OTT from YouTube in the past two quarters.Their video ad spending on Youtube declined 43 percent from$11.9 million to in Q1 2022 to$6

33、.7 million in Q3 2022.Meanwhile,their expenditure on streaming services platforms has increased from$2.8 million in Q1 2022 to$7.8 million,up 170 percent.In contrast,its competitor,Priceline Group(B,P,KAYAK),shifted their ad investment toward social channels,its share of ad spending on OTT declined

34、from a peak of 37 percent in Q2 2022 to 28 percent in Q3 2022.Q1 2022Q2 2022Q3 20220%25%50%75%100%27%20%26%35%65%51%38%14%24%OTTDisplay and VideoSocial14 2022 Sensor Tower Inc.-All Rights Reserved|B Ad spend Peaked during Vacation SeasonB,the top travel aggregator app,has seen more than 10 million d

35、ownloads in the first eleven months of 2022.B saw its OTT ad spend peak during vacation season.It ramped up its ad spend on Hulu to$1.5 million in March(spring break),and to$2.6 million in July(summer break).This helped boost app installs in these two months by 45 percent and 22 percent compared to

36、the previous month,respectively.B Ad Spend&App Downloads in the U.S.$0$0.5M$1M$1.5M-----102022-11B OTT Ad Spend in the U.S.$0$750K$1.5M$2.3M$3M-----102022-11HuluParamount+Pea

37、cockPluto TVTubiB App Downloads in the U.S.(App Store and Google Play)15 An Overview of the Ad Spending Trends for the Top Transportation Advertisers in the EuropeTransportation:United States 2022 Sensor Tower Inc.-All Rights Reserved|Turo Devoted 58 Percent of Ad Spend to OTTAir Travel advertisers

38、dominated the top Transportation Advertisers chart.There were four Air Travel advertisers ranked in the top 5,led by United Airlines and Southwest Airlines.In addition,Air Travel ads accounted for more than half the share of voice(SOV)for Transportation ads on OTT.Turo,a car rental services brand,wa

39、s the largest Transportation advertiser on OTT,with$14.6 million in ad spending between October 2021 and November 2022.Its spending on OTT was nearly 6 times as much as its competitor,Enterprise.In addition,among top car rental services brands,Turo spent a relatively high share on OTT,apportioning 5

40、8 percent of its total digital ad spending on OTT.Note:Estimated OTT ad spending in the U.S.between October 2021 and November 2022Top Transportation Advertisers by OTT Ad SpendingTuroUnited AirlinesSouthwest AirlinesDelta Air LinesLowCostAirlinesEnterpriseUberLyftHawaiian AirlinesOutdoorsy$0$3M$6M$1

41、0M$13M$16MCar&RV Rental ServicesAir TravelCarpooling&Ridesharing17 2022 Sensor Tower Inc.-All Rights Reserved|United Airlines Increased Investment on OTT Beginning in May 2022Delta,an official airline of Team USA,saw its advertising investment spike during Winter Olympics.In particular,its ad spend

42、on OTT reached$1.1 million in February 2022;nearly 6 times as much as its OTT ad investment in the previous month.Building on its Team USA partnership,Deltas OTT advertising campaigns featured inspiring stories that highlighted the power of perseverance and resilience in ways that audiences could re

43、late to.As travel demand surged after travel restrictions lifted this year,United Airlines increased their OTT ad investment beginning in May 2022,spending an average of$1.3 million per month between May through November 2022.They consequently rose by 14 positions to become the No.1 Air travel adver

44、tiser since Q2 2022.Monthly Ad Spending for the Top 3 Air Travel Advertisers$0$500K$1M$1.5M$2M$2.5M$3MOct.2021Nov.2021Dec.2021Jan.2022Feb.2022Mar.2022Apr.2022May 2022Jun.2022Jul.2022Aug.2022Sep.2022Oct.2022Nov.2022DeltaSouthwestUnited AirlinesUnited AirlinesSouthwestDelta18 2022 Sensor Tower Inc.-Al

45、l Rights Reserved|0%25%50%75%100%25%38%26%12%DeltaSouthWestUnited AirlinesOtherAir Travel OTT Ad Spend Spotlight The top three Air Travel advertisers(United Airlines,SouthWest,and Delta)accounted for 75 percent of SOV for Air Travel advertising on OTT in the U.S.United Airlines led the way at 38 per

46、cent,followed by its competitors,SouthWest(26 percent)and Delta(12 percent).Air Travel ad videos were most frequently 30 seconds long.United Airlines particularly spent more than 90 percent of their OTT ad spend on 30-second-long videos.Meanwhile,their competitors,SouthWest and Delta,also allocated

47、more than half of their OTT ad spend on those(30-second)videos.Note:Data from Oct.2021 to Nov.2022United Airlines vs.Competitors19United Airline5%93%Delta6%17%74%30s15s60s6sSouthWest41%59%Video Duration BreakdownAir Travel Ad Spend on OTT Share Between October 2021 and November 2022 2022 Sensor Towe

48、r Inc.-All Rights Reserved|$0$100K$200K$300K$400K$0$100K$200K$300K$400K10/1/2111/1/2112/1/211/1/222/1/223/1/224/1/225/1/226/1/227/1/228/1/229/1/2210/1/2211/1/22Turos OTT Ad Spending Steadily Increased Year-over-YearAs the travel industry has gradually recovered from the hit taken at the start of the

49、 pandemic,advertisers in Car&RV Rental Services have increased their OTT ad investment year-over-year.Between October and November,Turo has taken the lead,up 685 percent in OTT ad spending in 2022,compared to the same period in 2021.Meanwhile,their competitor,Enterprise,also increased their OTT ad s

50、pending to$534K in the past two months,up 275 percent year-over-year.Outdoorsy saw its OTT ad spending peak in the beginning of 2022.In March,they mainly targeted RV owners,with their OTT ads featuring positive feedback from actual users in this group.As camping season(June through September)approac

51、hed,Outdoorsy shifted focus towards RV renters,with nine of the top ten creatives between April and May 2022 aimed at this group.Note:Estimated OTT ad spending in the U.S.Top Car&RV Rental Services Advertisers Monthly OTT Ad Spending 20$0$1M$2M$3MOutdoorsyEnterpriseTuro 2022 Sensor Tower Inc.-All Ri

52、ghts Reserved|Turo4%96%30s15sCar&RV Rental Services OTT Ad Spend SpotlightTuro and Enterprise employed very different OTT ad strategies in the U.S.While Turo allocated 71 percent of its OTT ad budget to Tubi,Enterprise spent the most on Pluto TV and Hulu,with nearly half of its OTT ad spending acros

53、s those two platforms.Enterprise only allocated 1 percent of its OTT ad spending on Tubi.Turo and Enterprise used similar proportions of their ad spend on the different lengths of ad videos.Both leaned heavily on 30-second-long videos,with more than 90 percent of their OTT ad spending on those video

54、s.Note:Estimated OTT ad spending in the U.S.between January though November 2022 OTT Ad Strategy Turo vs.EnterpriseOTT Ad Spend Breakdown by Streaming ServicesVideo Duration Breakdown0%25%50%75%100%TuroEnterprise48%11%1%71%27%3%21%12%HuluPluto TVTubiParamount+PeacockOTTEnterprise10%90%30s15s21 An Ov

55、erview of the Ad Spending Trends for the Top Food Delivery Advertisers in the United StatesFood Delivery Services:United States 2022 Sensor Tower Inc.-All Rights Reserved|Instacart is Once Again the Top Food Delivery Advertiser in Q3 2022Top Food Delivery Advertisers by OTT Ad Spending in the U.S.23

56、Q4 20211 Instacart2 DoorDash3 GrubHub4 UberEATS5 Hungryroot6 HelloFresh7 OmahaSteaks8 Daily Harvest9 Drizly10TovalaQ1 20221 DoorDash+12 BasketfulNew3 GrubHub-4 Instacart-35 HelloFresh+16 Daily Harvest+27 UberEATS-38 Hungryroot-39 Home Chef+310ezCaterNewQ2 20221 UberEATS+62 Instacart+23 DoorDash-24 H

57、elloFresh+15 GrubHub-26 Daily Harvest-7 Hungryroot+18 Drizly+79 Tovala+210Blue ApronNewQ3 20221 Instacart+12 DoorDash+13 HelloFresh+14 GrubHub+15 Tovala+46 UberEATS-57 Hungryroot-8 Drizly-9 ButcherBox+310OmahaS+4Oct.&Nov.20221 Instacart-2 DoorDash-3 UberEATS+34 GrubHub-5 HelloFresh-26 Blue Apron+87

58、Tovala-28 Home Chef+59 Drizly-110Fresh DirectNew 2022 Sensor Tower Inc.-All Rights Reserved|$0$3M$6M$9M$12M$15M$18MRestaurant Ordering&DeliveryGrocery DeliveryDelivered Meal-Kits&Specialty FoodsOct.&Nov.2021Oct.&Nov.2022Grocery Delivery Ad Spend on OTT increased 14%Year-over-Year-11%24OTT Ad Spend f

59、or the Subcategories+14%+11%Advertisers in Delivered Meal-Kits&Specialty Foods saw a year-over-year reduction in OTT ad investment.Ad spending between October and November in 2022 was down 11 percent when compared to the$9.2 million spent during the same period in 2021.Among top Delivered Meal-Kits

60、advertisers in 2021,HelloFresh and Home Chef increased their OTT ad investment year-over-year by 44 percent and 26 percent,respectively,while their competitors,Hungryroot,Daily Harvest,and Imperfect,shifted their ad budget away from OTT.In particular,Imperfect halted spending on OTT beginning in May

61、 2022.Note:Estimated OTT ad spending in the U.S.OTT Ad Spending in October and November 2022 Sensor Tower Inc.-All Rights Reserved|UberEats OTT Ad Spend Peaked after Partnering with Grocery OutletDoorDash and GrubHub demonstrate a similar trend in OTT ad spending,with a sharp reduction occurring bet

62、ween late Q1 2022 and mid Q2 2022.In anticipation of an increase in food deliveries during the holiday season,DoorDash and GrubHub consolidated their OTT advertising budget across the holiday season,increasing it month over month during the final months of the year.In contrast to DoorDash and GrubHu

63、b,UberEats showed an upward trend in OTT ad spending beginning in February 2022 and peaking in June 2022.As UberEats aimed to extend grocery delivery this year,it invested heavily on OTT for its“Uber Dont Eats”campaigns.In addition to this,it ramped up its OTT ad spending to$5.6 million in June 2022

64、,a month after it partnered with Grocery Outlet.Throughout the OTT campaigns,UberEats emphasized that“You can now get anything deliver from UberEats”.Monthly OTT ad spending by Top Food Delivery Brands$0$1.5M$3M$4.5M$6M10/1/2111/1/2112/1/211/1/222/1/223/1/224/1/225/1/226/1/227/1/228/1/229/1/2210/1/2

65、211/1/22DoorDashUberEATSGrubHub25 2022 Sensor Tower Inc.-All Rights Reserved|Delivered Meal-Kits:Creatives HighlightTop Delivered Meal-Kits Brands Creative Strategy in 202226The meal kit industry has grown rapidly in these last few years,with many competitors crowding the market in the U.S.To gain a

66、 foothold in the market,well-known meal-kit companies,such as HelloFresh,Home chef,and Blue Apron,continually focus on promoting deals in their OTT creatives,with highlighted keywords“16 free meals”,“$90 off”,and“Save$110”.With over$13.5 million invested on OTT advertising in the first eleven months

67、 of 2022,HelloFresh dominates the OTT advertising space in the U.S.(with a 28 percent SOV on OTT).In 2022,HelloFresh collaborated closely with celebrities such as Antoni Porowski(Queer Eye star),and David Burtka(professional chef).OTT ad spending peaked at$1.9 million in May and$1.9 million in Augus

68、t soon after they began their partnership with Antoni Porowski at the end of April,and David Burtka in August.Key Takeaways from the ReportConclusion 2022 Sensor Tower Inc.-All Rights Reserved|Conclusion:OTT Advertising in United States OTT ad spending accounted for nearly 15 percent of total digita

69、l ad spending in the U.S.Between October 2021 and September 2022,with US advertisers spending a combined average of$3.26 billion per quarter on OTT.Advertisers in Consumer Packaged Goods(CPG)have shown a stable upward trend in OTT ad spending this year.Between October and November,their investment o

70、n OTT increased 58 percent year-over-year.The CPG category has become the No.1 category since Q2 2022.Expedia(Expedia,H,Trivago brands)shifted their Display&Video ad budgets toward OTT in the past two quarters.Their expenditure on OTT increased from$2.8 million in Q1 2022 to$7.8 million in Q3 2022,u

71、p 170 percent.And,its share of ad spending on OTT increased 14 percentage points.As travel demand surged after restrictions were lifted,United Airlines boosted their OTT ad investment beginning in May 2022,spending an average of$1.3 million per month between May through November 2022,resulting in th

72、eir rise by 14 positions to become the No.1 Air travel advertiser since Q2 2022.As UberEats aimed to extend grocery delivery this year,they invested heavily on OTT for their“Uber Dont Eats”campaigns,and saw their OTT ad spending peak in June 2022,a month after they partnered with Grocery Outlet.28 2

73、022 Sensor Tower Inc.-All Rights Reserved|L O N D O NS A N F R A N C I S C OS H A N G H A IS E O U LSensor Tower is the leading provider of actionable intelligence for the global digital economy,while Pathmatics turns the worlds marketing data into actionable insights.Sensor Tower provides enterpris

74、e-level data on mobile apps and publishers through proprietary Store Intelligence,Ad Intelligence,Usage Intelligence,Consumer Intelligence,and App Intelligence platforms,which offer download,revenue,share of voice,and engagement metrics at unparalleled accuracy for the worlds most important markets.

75、Acquired in 2021 by Sensor Tower,Pathmatics brings visibility into display,social,video,OTT,and mobile advertising data.2022 Sensor Tower Inc.-All Rights ReservedAbout Sensor TowerContact Info: sensortower29 2022 Sensor Tower Inc.-All Rights Reserved|This report and all original content contained wi

76、thin are wholly owned by Sensor Tower,Inc.2022.Modification,republication,distribution,or other unauthorized usage violate this copyright,unless express permission has been granted.App icons,images,and other branding assets are property of their respective publishers and are used expressly for the p

77、urpose of editorial commentary.If you would like to republish any of the data contained in this report,please email for further information on how to do so.Were always happy to work with news organizations to provide custom data,insights and commentary.Contact for help.Sensor Tower&Pathmatics Terms of Use 2022 Sensor Tower Inc.-All Rights Reserved|30