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1、?2023?2023 Sensor Tower Inc.-All Rights Reserved|2Sensor Tower?/?2022?1?2023?2?App Store?Google Play?Sensor Tower Copyright Reserved 20233?02-?/?04-?08-?15-?26-?SECTION ONE?Sensor Tower Copyright Reserved 20235?2022?1?2023?2?iOS?SoV?55%?Unity?iOS?SoV?84%?SoV?70%?2022?1?2023?2?iOS?SoV?iOSAdcolony iro

2、nSource Vungle Unity Chartboost Applovin Mopub Facebook Admob Instagram Youtube Snapchat TikTok Pinterest Overall 0%50%100%55%0%17%24%36%43%45%46%61%61%77%84%84%89%98%GamesOthersA?Chartboost ironSource Unity Adcolony Vungle Applovin Facebook Instagram Snapchat Youtube TikTok Admob Mopub Pinterest Ov

3、erall 0%50%100%57%0%12%14%17%18%28%35%36%56%60%64%69%77%84%GamesOthersA?Sensor Tower?2019?AppLovin?Unity?Vungle?Sensor Tower Copyright Reserved 20236iOS1%?%?%?%?%?%?%ApplovinUnityAdmobYoutubeironSourceVungle?%?%?%?%UnityAdmobApplovin?2022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?AppL

4、ovin?Unity?2022?1?2023?2?iOS?AppLovin?Unity?Admob?YouTube?27%?iOS?AppLovin?Unity?88%?Sensor Tower Copyright Reserved 202372022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?2022?1?2023?2?iOS?60%?Unity?Vungle?70%?AppLovin?40%?20%?YouTube?SoV?40%?Adcolony Snapchat Instagram Facebook Mopub A

5、dmob Vungle Unity Youtube ironSource Applovin Pinterest Chartboost?%?%?%?%?%?%?%?%?%?%?%22%34%1%21%0%1%15%40%3%2%9%5%0%70%59%21%17%27%2%13%12%19%18%30%41%42%49%60%70%76%78%81%81%82%100%100%?ASECTION TWO?Sensor Tower Copyright Reserved 202392022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungl

6、e?2022?1?2023?2?iOS?SoV?好?36%?iOS?38%?RPG?iOS?好?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?RPG?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?RPG?Sensor Tower Copyright Reserved 2023102022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?AppLovin?ironSource?iOS?AppLovin

7、?ironSource?AppLovin?32%?RPG?Admob?YouTube?40%?iOS?RPG?YouTube?RPG?0%25%50%75%100%7%2%2%3%29%40%3%5%6%6%18%11%8%5%13%20%11%8%26%21%12%16%22%32%27%23%15%8%AdmobApplovinironSourceUnityVungleYoutube?Sensor Tower Copyright Reserved 2023112022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?RPG?

8、0%25%50%75%100%2%3%2%6%41%47%8%16%2%2%13%7%15%11%38%43%2%2%9%10%26%26%23%14%12%9%7%4%AdmobApplovinironSourceUnityVungleYoutube?Unity?YouTube?iOS?Unity?43%?iOS?iOS?RPG?YouTube?47%?iOS?RPG?Sensor Tower Copyright Reserved 2023122022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?RPG?0%25%50%7

9、5%100%2%2%48%45%2%5%2%5%24%5%16%9%43%30%1%1%7%23%8%28%12%29%24%12%10%7%AdmobApplovinironSourceUnityVungleYoutube?Unity?iOS?Unity?43%?iOS?iOS?YouTube?48%?iOS?Sensor Tower Copyright Reserved 2023132022?1?2023?2?好?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?RPG?0%25%50%75%100%50%60%5%9%3%3%19%4%18%

10、8%33%17%5%2%10%14%9%20%27%53%15%8%5%3%AdmobApplovinironSourceUnityVungleYoutube?好?AppLovin?好?iOS?AppLovin?53%?iOS?好?iOS?RPG?YouTube?60%?5 0%?R P G?YouTube?Sensor Tower Copyright Reserved 2023142022?1?2023?2?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?YouTube?iOS?50%?AppLovin?RPG?iOS?YouTube?RPG?

11、0%25%50%75%100%1%1%1%50%55%5%9%2%3%15%3%12%5%27%15%2%1%17%13%7%14%23%50%25%23%13%9%AdmobApplovinironSourceUnityVungleYoutube?SECTION FOUR?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?Save the Doge WONDER GROUPX-HERO?Valor Legends?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?S

12、tick Hero:Tower Defense ONESOFTStickman Clash?Stick War:Mighty Tower Party Onetap 2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?Toon Blast Peak GamesRoyal Match Dream GamesStormshots FunPlus 2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?Project Makeover Magic TavernGossip Harbo

13、r?Makeover Merge Lion Studios Plus 2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?BTS Island HYBETravel Town Magmatic GamesMatch Masters Candivore 2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?Gardenscapes PlayrixHomescapes PlayrixEvony TOP GAMES 2023 Sensor Tower Inc.-All Right

14、s Reserved?:Sensor Tower?Survivor!.io?Legend of Slime LoadCompleteDiablo Immortal?&?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?Rise of Kingdoms?AISNO Games?4399?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?创?God Kingdom?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tow

15、er?Stumble Guys Kitka GamesSnake Lite?Apex Legends Mobile Electronic Arts&?2023 Sensor Tower Inc.-All Rights Reserved|?55%?iOS?AppLovin?Unity?Admob?YouTube?Unity?AppLovin?Unity?YouTube?创?26?Sensor Tower Copyright Reserved 202227?App Store?99%Sensor Tower是家领先可靠的企业移动市场洞察咨询服务平台，旨在向全球的企业、发商和开发者 们提供移动应在全

16、球市场的综合数据表现、户使情况以及告营销趋势等多企业级服务。Sensor Tower 简介?API?App Store?Google Play?5%?2023 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer Intelligence 户情报 28?DAU/MAU?SDK?SDK?融?2022 Sensor Tower In

17、c.-All Rights Reserved|Sensor Tower?Sensor Tower?sensortower- Tower Copyright Reserved 202330SensorTower?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?Sensor Tower Copyright Reserved 202331?2261 Market Street#4331 San Francisco,CA 94114 USAOur Offices501 Santa Moni

18、ca Blvd#301,Santa Monica,CA 90401 USANorth America3rd Floor,Hend House 233 Shaftesbury Ave London WC2H 8EE United KingdomEMEANN Building,1-7-7 Jinnan,Shibuya-ku,Tokyo 150-0041 JapanJapan38F,CTF Finance Centre,No.6 Zhujiang Dong Road,Tianhe District,Guangzhou,510623 ChinaChinaGuanghua Ocean International Center,10 Jintong Rd(W.),Tower AB,7/F,Chaoyang,Beijing,100020 China66 Chungmin-ro Songpa-gu,Seoul Republic of KoreaKorea135 Madison Avenue New York,NY 10016 USA